9 March 2012
Today in Brussels, the Legrand Group is inaugurating its latest concept store, called "B Inspired", which follows on from openings in Paris and Milan within the last year. This move confirms Legrand's intention to provide spaces where the public can discover technology, and reflects its determination to innovate constantly while staying closely in touch with its customers. These concept stores are designed to offer end users, architects, designers, distributors and contractors an original way to discover the wiring devices and home systems offerings available under the Legrand, Bticino and Vantage brands.
"B Inspired", a unique forum for innovation and design
After Milan and Paris, it's the turn of Brussels on
March 10 th to open a Legrand multibrand concept store in the city's design quarter, Quai à la
Houille. This 300 square metre facility embodies technology, trends and inspiration, and showcases the various home systems available under the Legrand, Bticino and Vantage brands.
Designed by architect Vittorio Simoni, "B Inspired" is a decidedly contemporary place in terms of both form and content, which is due to evolve continuously, hosting regular events centered around design, comfort and technology.
The store in fact comprises five different but complementary spaces: an animated showcase presenting products related to a topic of current interest, a reception counter where advice and services can be tailored to visitors' needs, a show-house displaying products installed in actual use conditions, a gallery for discovering the variety of colours, materials and finishes available for wiring devices, and an auditorium for presentations, information and training sessions. With this brand new concept store, Legrand gives all visitors, whether professional or consumer, tangible access to the full breadth of its home automation offerings and the related wiring device ranges.
Yet another growth initiative from the Legrand Group
This third inauguration within less than a year in Europe confirms the Group's determination to highlight its solutions and give customers direct access to the Legrand experience. These facilities allow Legrand to display its comprehensive offering of solutions and their innovative features while enhancing its knowledge of its customers, both consumers and professionals, thereby enabling it to respond even better to market expectations.
These three new concept stores in Europe underline Legrand's drive to encourage discovery of its home systems and to assert its leadership in advanced technology solutions.
Inaugurating these facilities fits with the Group's overall innovation strategy: in 2011, Legrand
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dedicated close to 5% of its sales to R&D and almost half of its capital expenditure to new products which account for 38% of its business.
Enhanced coverage of the European market
With its own particular identity, each of these concept stores showcases the Legrand offering for the European market. These unique and highly original places afford a comprehensive and global view of the solutions Legrand provides.
Paris – le Lab by legrand
'Le Lab by Legrand' opened in the heart of Paris in December 2011, offering all categories of visitors an original way to discover the
Group's high-end wiring devices, their colours, materials and finishes.
Arranged as a boutique, Le Lab stands as a showcase for Legrand's essential values of know-how, innovation, creativity and expertise.
Milan
The Milan concept store uses leading-edge interactive technology to provide a truly unique discovery of BTicino home automation solutions.
Videos projected onto large surfaces give an introduction to the ultimate in technological and stylistic innovation. This highly individual concept store was given the "Red Dot award", one of the most prestigious international design awards.
About Legrand
The Legrand Group is the global specialist in electrical and digital building infrastructures. Its comprehensive offering, catering to the needs of commercial, industrial and residential markets worldwide, makes it an international benchmark. The Group's growth is driven by innovation and regular launching of new value-added products. In 2011, Legrand recorded net sales of over 4.2 billion euros.
Legrand is listed on NYSE Euronext and forms part of the CAC 40, FTSE4Good, MSCI World, ASPI and DJSI indexes (ISIN code: FR0010307819).
More information: www.legrand.com
Follow Legrand on Twitter: http://twitter.com/legrand_news
Media contacts:
Cécile Draunet Publicis Consultants
+33 1 44 82 45 35 cecile.draunet@consultants.publicis.fr
Marina Réchou Publicis Consultants
+33 1 44 82 45 52 marina.rechou@consultants.publicis.fr
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