MERCHANDISING GUIDE FALL | WINTER 2015 The Chilewich Store FRA N K O UD EM A N 2 01 5© What did opening our own store teach us? 2 IT R EINFO RCED WH AT WE ALREADY K NE W... We all live in color, but what really hit us is that people truly shop by color. 3 And who else offers such expansive choices within color families? 4 You want white? Off white, chalk white? Silver white? 5 You want beige? Light? How light? Like cement? Sand? Wheat? 6 Did you say gold? Be more specific... we have 17 options. 7 You want brown? Light? Dark? How dark? Walnut? 8 How about blue? Like denim? Royal? 9 Orange? Pumpkin? Terracotta? Fluorescent? 10 w 11 11 Chilewich is the authority on color for the table. Our new global merchandising strategy is here to help retailers merchandise their Chilewich assortments by “color story”; presenting like colors together…. 12 Merchandise Chilewich color families on fixtures. 13 14 Help our customers find the color they want. We have created color families from the 132 colors we offer, as outlined in the following pages... 15 WH ITE/O FF- WH ITE GR O UP W H I T E S PU N WH ITE LAT T I CE WHIT E BASKET WEAV E WHIT E M IN I BA S K ET WEAV E WH IT E BA M BO O Accessories that go with the S AN D S TON E M I N I B ASKE TWE AVE CE ME NT B ASKET WEAV E WH ITE/O FF-W HI T E G ROU P W HIT E SING LE NAPKI N BO N E SI N GL E N A P K IN WH IT E M IN I BA S K ET WEAV E N a r r o w N a p kin R ing 16 N ATUR AL GR O UP K H AK I B AS K ETWE AVE PARCHMENT MINI BASKETWEAVE CHI NO BAMBO O OAT BA M BO O Accessories that go with the C H AM PAG N E M U LTI S TRIPE IVORY COLO R T EMPO N ATURAL G ROU P FL A X SIN GL E N A P K IN 17 TAN GR O UP M I C A LAT TICE L INE N MINI BASKET W EAV E C A M E L B AMB OO B ARK B ASKET W EAV E SOAPSTO NE MINI BASKET WEAV E LAT T E BASKET W EAV E D U N E BA M BO O PISTACHIO M IN I BA S K ET WEAV E H A RV ES T M U LT I S T R IP E TO FFEE R IB WEAV E 18 Accessories that go with the TAN GR O UP DUNE BAMBOO Wi de Na pki n R i n g LINEN MINI BASKETWEAVE Na r ro w Na pki n R i n g 19 B R O WN GR O UP C L AY S PU N SAND ME TALLI C F R ING E UMBER CO LO R T EMPO E A RT H B AS K ETWE AVE CH OCOL AT E BAMBO O DAR K WALNUT MI NI BASKET W EAV E E S P RE S S O M I N I B A SKE TWE AVE COFFE E BO UCLÉ ST EEL EN GIN EER ED S Q UA R ES SABL E T U XEDO S T R IP E C H ES T N U T BA S K ET WEAV E J EWEL M U LT I S T R IP E 20 Accessories that go with the B R O WN GR O UP ESPR ESSO MINI BASKET WEAV E Na r ro w Na pki n R i n g MO CHA SI NGLE NAPKIN 21 DAR K GR EY GR O UP C AV I AR LAT TICE TITANIU M B ASKET W EAV E CAR BO N BASKET WEAV E SLATE C O L O R T EM P O GR A N IT E M U LT I S T R IP E G RA P H I T E G LAS S WE AVE L IGH T GRE Y MINI BASKET WEAV E CHAR COAL BAMBO O G R EY FL A N N EL BA M BO O S M O K E BA M BO O 22 Accessories that go with the DAR K GR EY GR O UP GREY FLANNEL BAMBOO Wid e Napki n R i n g LI GHT G R EY MINI BASKET WEAV E Na r ro w Na pki n R i n g SMOKE SI N GL E N A P K IN 23 GO LD GR O UP, p. 1 G OL D LAT TICE B RAS S D R IF T GO LD G LASSWEAV E BRA S S S C R IBBL E GILT BO U C L É G OL D E N G I N E E RED SQUARE S GOL D TU X ED O ST R I PE NEW GO LD MI NI BASKET W EAV E NEW GO L D BA S K ET WEAV E BL AC K / GO L D BA S K ET WEAV E 24 GO LD GR O UP, c ont . RUS T I C G OLD IMPRINT GOL D ME TALLIC LACE WHIT E/GO LD BASKET W EAV E GO LDEN RO D M IC RO CORNSILK BOUCLÉ Accessories that go with the B RA S S P E BB L E B RASS DAHLI A GO LD G ROU P NEW GO LD M IN I BA S K ET WEAV E Na r r o w N a p kin R ing 25 B R IGH T GO LD GR O UP GOL D SCR IBBLE G O LD PEBBLE GO L D DA H L IA 26 LIGH T S ILVER GR O UP S I LV E R M E TA L L IC L ACE S ILVE R GLASSWEAV E ICE BASKET W EAV E ALO E MIN I BA S K ET WEAV E S ILV ER S C R IBBL E F ROS T M E TA L L I C FRI NGE S ILVE R D R I FT ANT IQ UE SILV ER IMPR INT MIS T BO U C L É WH IT E/ S ILV ER BA S K ET WEAV E M OON S TON E MICRO S ILVE R PEBBLE SILV ER DAHLIA 27 Accessories that go with the LIGH T S ILVER GR O UP ALO E MINI BASKET WEAV E Na r ro w Na pki n R i n g PALE G R EY SI NGLE NAPKIN 28 S ILVER /GR EY GR O UP S I LV E R L AT TICE B L ACK & WH ITE FAD ED FLO R AL SALT BO UCLÉ ALUMIN U M BA S K ET WEAV E OY S T ER BA S K ET WEAV E C H AL K B A MB OO PE ARL RIB W EAV E LIGHT GREY ENGINEERED SQUARES GR AV EL M IN I BA S K ET WEAV E S ILV ER T U XEDO S T R IP E G UN M E TA L PE B B L E GU NME TAL DAHLI A 29 O R A N G E GR O UP ORAN G E SPU N CL E ME NTINE MIN I BASKET W EAV E MANDAR IN BAMBO O C ON F E T T I M I N I B AS KE TWE AVE CRAYON B ASKET WEAV E PAPAYA BASKET W EAV E ROS E G OLD DAH L IA PAL E OR ANG E E NGINE E RED SQ UAR ES M AROON GROU P RED G ROU P BR IC K BA M BO O P O P P Y BA M BO O CR A N BER RY BA M BO O PAPR IK A C O L O R T EM P O 30 Accessories that go with the O R ANGE GR O UP CAR ROT SING LE NAPKI N 31 GR EEN /C ITR O N GR O UP L E M ON M I N I B A S KE TWE AVE DIL L MINI B A SKET W EAV E GR ASS SPUN GR ASS GR EEN BA S K ET WEAV E L AWN BA M BO O Accessories that go with the G A RD E N M I N I B AS KE TWE AVE B OTANIC B ASKET W EAV E GR EEN ENGI NEER ED SQ UAR ES GREEN/CI T RON G ROU P GR A S S S IN GL E N A P K IN C IT R U S S IN GL E N A P K IN 32 B LUE GR O UP B LU E FA D E D F L ORAL BLUEBER RY MI NI BASKET W EAV E DE NIM B ASKET W EAV E CHAMBR AY M U LT I S T R IP E IN DIGO C O L O R T EM P O Accessories that go with the B LUE GR O UP IR I S SING LE NAPKI N BLUE SING LE NAPKI N 33 TEAL GR O UP AQUA L ATTICE T UR Q UO I SE MI NI BASKET W EAV E T EAL BAMBO O AZURE EN GIN EER ED S Q UA R ES B O UC LÉ M ULTI GR O UP PAST EL BO UCLÉ MÉLANG E BO UCLÉ 34 B LAC K GR O UP B LAC K D RIFT B L ACK SPUN BLACK SCR I BBLE BLACK M IN I BA S K ET WEAV E J ET BL AC K BA M BO O J E T M E TA L L I C FRINGE B L ACK RIB WEAV E BLACK BASKET W EAV E BLACK T U XEDO S T R IP E BL AC K S IN GL E N A P K IN B LAC K P E B B L E B L ACK DAHLI A 35