MERCHANDISING GUIDE
FALL | WINTER 2015
The Chilewich Store
FRA N K O UD EM A N 2 01 5©
What did opening our own store teach us?
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IT R EINFO RCED WH AT WE ALREADY K NE W...
We all live in color, but what really hit us is that
people truly shop by color.
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And who else offers such expansive choices
within color families?
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You want white?
Off white, chalk white?
Silver white?
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You want beige? Light?
How light? Like cement?
Sand? Wheat?
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Did you say gold?
Be more specific...
we have 17 options.
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You want brown? Light?
Dark? How dark? Walnut?
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How about blue?
Like denim? Royal?
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Orange? Pumpkin?
Terracotta? Fluorescent?
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w
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Chilewich is the authority on color for the table.
Our new global merchandising strategy is here
to help retailers merchandise their Chilewich assortments
by “color story”; presenting like colors together….
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Merchandise Chilewich
color families on fixtures.
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Help our customers find the color they want.
We have created color families from the 132 colors
we offer, as outlined in the following pages...
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WH ITE/O FF- WH ITE GR O UP
W H I T E S PU N
WH ITE LAT T I CE
WHIT E BASKET WEAV E
WHIT E M IN I BA S K ET WEAV E
WH IT E BA M BO O
Accessories that go with the
S AN D S TON E M I N I B ASKE TWE AVE
CE ME NT B ASKET WEAV E
WH ITE/O FF-W HI T E G ROU P
W HIT E
SING LE NAPKI N
BO N E
SI N GL E N A P K IN
WH IT E M IN I BA S K ET WEAV E
N a r r o w N a p kin R ing
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N ATUR AL GR O UP
K H AK I B AS K ETWE AVE
PARCHMENT MINI BASKETWEAVE
CHI NO BAMBO O
OAT BA M BO O
Accessories that go with the
C H AM PAG N E M U LTI S TRIPE
IVORY COLO R T EMPO
N ATURAL G ROU P
FL A X
SIN GL E N A P K IN
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TAN GR O UP
M I C A LAT TICE
L INE N MINI BASKET W EAV E
C A M E L B AMB OO
B ARK B ASKET W EAV E
SOAPSTO NE MINI BASKET WEAV E
LAT T E BASKET W EAV E
D U N E BA M BO O
PISTACHIO M IN I BA S K ET WEAV E
H A RV ES T M U LT I S T R IP E
TO FFEE R IB WEAV E
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Accessories that go with the
TAN GR O UP
DUNE BAMBOO
Wi de Na pki n R i n g
LINEN MINI BASKETWEAVE
Na r ro w Na pki n R i n g
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B R O WN GR O UP
C L AY S PU N
SAND ME TALLI C F R ING E
UMBER CO LO R T EMPO
E A RT H B AS K ETWE AVE
CH OCOL AT E BAMBO O
DAR K WALNUT
MI NI BASKET W EAV E
E S P RE S S O M I N I B A SKE TWE AVE
COFFE E BO UCLÉ
ST EEL EN GIN EER ED S Q UA R ES
SABL E T U XEDO S T R IP E
C H ES T N U T BA S K ET WEAV E
J EWEL M U LT I S T R IP E
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Accessories that go with the
B R O WN GR O UP
ESPR ESSO MINI BASKET WEAV E
Na r ro w Na pki n R i n g
MO CHA
SI NGLE NAPKIN
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DAR K GR EY GR O UP
C AV I AR LAT TICE
TITANIU M B ASKET W EAV E
CAR BO N BASKET WEAV E
SLATE C O L O R T EM P O
GR A N IT E M U LT I S T R IP E
G RA P H I T E G LAS S WE AVE
L IGH T GRE Y MINI BASKET WEAV E
CHAR COAL BAMBO O
G R EY FL A N N EL BA M BO O
S M O K E BA M BO O
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Accessories that go with the
DAR K GR EY GR O UP
GREY FLANNEL BAMBOO
Wid e Napki n R i n g
LI GHT G R EY MINI BASKET WEAV E
Na r ro w Na pki n R i n g
SMOKE
SI N GL E N A P K IN
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GO LD GR O UP, p. 1
G OL D LAT TICE
B RAS S D R IF T
GO LD G LASSWEAV E
BRA S S S C R IBBL E
GILT BO U C L É
G OL D E N G I N E E RED SQUARE S
GOL D TU X ED O ST R I PE
NEW GO LD MI NI BASKET W EAV E
NEW GO L D BA S K ET WEAV E
BL AC K / GO L D BA S K ET WEAV E
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GO LD GR O UP, c ont .
RUS T I C G OLD IMPRINT
GOL D ME TALLIC LACE
WHIT E/GO LD BASKET W EAV E
GO LDEN RO D M IC RO
CORNSILK BOUCLÉ
Accessories that go with the
B RA S S P E BB L E
B RASS DAHLI A
GO LD G ROU P
NEW GO LD M IN I BA S K ET WEAV E
Na r r o w N a p kin R ing
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B R IGH T GO LD GR O UP
GOL D SCR IBBLE
G O LD PEBBLE
GO L D DA H L IA
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LIGH T S ILVER GR O UP
S I LV E R M E TA L L IC L ACE
S ILVE R GLASSWEAV E
ICE BASKET W EAV E
ALO E MIN I BA S K ET WEAV E
S ILV ER S C R IBBL E
F ROS T M E TA L L I C FRI NGE
S ILVE R D R I FT
ANT IQ UE SILV ER IMPR INT
MIS T BO U C L É
WH IT E/ S ILV ER BA S K ET WEAV E
M OON S TON E MICRO
S ILVE R PEBBLE
SILV ER DAHLIA
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Accessories that go with the
LIGH T S ILVER GR O UP
ALO E MINI BASKET WEAV E
Na r ro w Na pki n R i n g
PALE G R EY
SI NGLE NAPKIN
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S ILVER /GR EY GR O UP
S I LV E R L AT TICE
B L ACK & WH ITE FAD ED FLO R AL
SALT BO UCLÉ
ALUMIN U M BA S K ET WEAV E
OY S T ER BA S K ET WEAV E
C H AL K B A MB OO
PE ARL RIB W EAV E
LIGHT GREY ENGINEERED SQUARES
GR AV EL M IN I BA S K ET WEAV E
S ILV ER T U XEDO S T R IP E
G UN M E TA L PE B B L E
GU NME TAL DAHLI A
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O R A N G E GR O UP
ORAN G E SPU N
CL E ME NTINE MIN I BASKET W EAV E
MANDAR IN BAMBO O
C ON F E T T I M I N I B AS KE TWE AVE
CRAYON B ASKET WEAV E
PAPAYA BASKET W EAV E
ROS E G OLD DAH L IA
PAL E OR ANG E
E NGINE E RED SQ UAR ES
M AROON
GROU P
RED
G ROU P
BR IC K BA M BO O
P O P P Y BA M BO O
CR A N BER RY BA M BO O
PAPR IK A C O L O R T EM P O
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Accessories that go with the
O R ANGE GR O UP
CAR ROT
SING LE NAPKI N
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GR EEN /C ITR O N GR O UP
L E M ON M I N I B A S KE TWE AVE
DIL L MINI B A SKET W EAV E
GR ASS SPUN
GR ASS GR EEN BA S K ET WEAV E
L AWN BA M BO O
Accessories that go with the
G A RD E N M I N I B AS KE TWE AVE
B OTANIC B ASKET W EAV E
GR EEN ENGI NEER ED SQ UAR ES
GREEN/CI T RON G ROU P
GR A S S
S IN GL E N A P K IN
C IT R U S
S IN GL E N A P K IN
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B LUE GR O UP
B LU E FA D E D F L ORAL
BLUEBER RY
MI NI BASKET W EAV E
DE NIM B ASKET W EAV E
CHAMBR AY M U LT I S T R IP E
IN DIGO C O L O R T EM P O
Accessories that go with the
B LUE GR O UP
IR I S
SING LE NAPKI N
BLUE
SING LE NAPKI N
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TEAL GR O UP
AQUA L ATTICE
T UR Q UO I SE MI NI BASKET W EAV E
T EAL BAMBO O
AZURE
EN GIN EER ED S Q UA R ES
B O UC LÉ M ULTI GR O UP
PAST EL BO UCLÉ
MÉLANG E BO UCLÉ
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B LAC K GR O UP
B LAC K D RIFT
B L ACK SPUN
BLACK SCR I BBLE
BLACK M IN I BA S K ET WEAV E
J ET BL AC K BA M BO O
J E T M E TA L L I C FRINGE
B L ACK RIB WEAV E
BLACK BASKET W EAV E
BLACK T U XEDO S T R IP E
BL AC K
S IN GL E N A P K IN
B LAC K P E B B L E
B L ACK DAHLI A
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