WTS Proposal - Leisure Opportunities

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C E L E B R A T I N G
Y
E
A
R
S
GLOBAL
PRESENCE
MARKET
DRIVEN
S PA S
Dubai UAE
Sharjah UAE
Dasman Kuwait
Al Khobar Saudi Arabia
Dhahran Saudi Arabia
Antalya Turkey
Sultanate of Oman
Manama Bahrain
Dead Sea Jordan
Sharm El Sheik Egypt
Toronto Canada
Victoria Canada
Lake Louise Canada
Jasper Canada
Banff Canada
Anguilla British West Indies
Antigua West Indies
Barbados
Punta Cana Dominican Republic
Cap Cana Dominican Republic
Montego Bay Jamaica
Palm Beach Aruba
Grand Cayman
St. Thomas US Virgin Islands
Castries St. Lucia
Panama City Panama
Cancun Mexico
Los Cabos Mexico
Punta Mita Mexico
Manuel Antonio Costa Rica
St. Petersburg Russia
Bucharest Romania
Porto Cervo Italy
London England
Shanghai China
Hangzhou China
Foshan China
Beijing China
Macao China
Kunming China
Sanya China
Phuket Thailand
Queensland Australia
New York New York
Miami Florida
Orlando Florida
St. Pete Beach Florida
Myrtle Beach South Carolina
New Orleans Louisiana
Chicago Illinois
San Francisco California
Los Angeles California
Atlanta Georgia
Houston Texas
Dallas Texas
Phoenix Arizona
Las Vegas Nevada
Boston Massachusetts
Washington District of Columbia
Philadelphia Pennsylvania
Woodstock Vermont
Waikiki Hawaii
Examples of only some of the different areas of the world we have worked in.
OVER 300 PROJECTS
30 + COUNTRIES
W T S C U R R E N T LY M A N AG E S OV E R 1 0 0 S I T E S WO R L DW I D E
FEATURED INTERNATIONAL CLIENTS
Al Habtoor Grand Palm Resort & Spa Palm Jumeirah, Dubai
Le Meridien Huizhou Hotel Huizhou, China
Belek Golf Club & Residences Antalya, Turkey
Pullman Hotel Mall of the Emirates Dubai, UAE
Bulgari Hotel Beijing Beijing, China
Radisson Aruba Resort and Casino Palm Beach, Aruba
Colony Club Hotel Barbados
Ramada Plaza Sanya Sanya, China
Curtain Bluff Antigua, West Indies
The Ritz-Carlton Xi’an Xi’an, China
Daofu Spa Kunming, China
Spa at Resort Half Moon Bay Al Khobar, Saudi Arabia
Four-Seasons Hotel Spa Sharm El Sheik, Egypt
The Landing St. Lucia Castries, Saint Lucia
Four Seasons Lion Palace Hotel St. Petersburg, Russia
Trump Ocean Club Hotel & Tower Panama City, Panama
Jumeirah Bandar al Jissah Sultanate of Oman
Trump International Hotel & Tower Toronto Toronto, Ontario
JW Marriott Cancun Resort & Spa Cancun, Mexico
The Venetian Macao Resort Hotel Macau, China
JW Marriott Hotel Shenzhen Shenzhen, China
Wyndham Khao Lak Phuket, Thailand
Marriott Jordan Valley Dead Sea, Jordan
FEATURED US CLIENTS
The Alluvian Greenwood, Mississippi
Miromar Lakes Beach & Golf Club Miromar Lakes, Florida
Belleview Biltmore Resort Clearwater, Florida
mySpa at The Fairmont Chicago Millennium Park Chicago, Illinois
Blue Harmony Spa at Wyndham Grand Orlando Resort,
mySpa Miami, Intercontinental, Miami Miami, Florida
Bonnet Creek Orlando, Florida
New York Palace New York, New York
Casa Munras Hotel & Spa Monterey, California
The Peabody Orlando, Orlando, Florida
Chateau on the Lake Branson, Missouri
The Ritz-Carlton Coconut Grove Miami, Florida
The Spa of Colonial Williamsburg Williamsburg, Virginia
theSpa @ the Wit Chicago, Illinois
Eau Spa at Eau Palm Beach Resort & Spa Palm Beach, Florida
The Surrey Hotel & Spa New York, New York
Kapalua Spa Lahaina, Hawaii
Trump International Hotel & Tower New York, New York, Chicago,
Kingston Plantation Myrtle Beach, South Carolina
Illinois, Waikiki, Hawaii and Las Vegas, Nevada
Loews Coronado Bay Resort & Spa Coronado, California
Turnberry Isle Resort & Spa Aventura, Florida
Loews Don CeSar Hotel St. Pete Beach, Florida
The Westin Mission Hills Resort & Spa Rancho Mirage, California
The Lorien Hotel & Spa Alexandria, Virginia
Woodstock Inn & Resort Woodstock, Vermont
INSPIRED EXPERIENCES
COMPELLING DESIGNS
S U S TA I N A B L E F I N A N C I A L P E R F O R M A N C E
194%
63%
Data based on actual cumulative P&L
Reports for 26 of WTS managed luxury
hotel spa category properties 2009-2012
33%
T O TA L
RE V E N U E
GRO W T H
T OTA L
R E TA IL
G R OWT H
T OTA L
NOI
G R OWT H
ABOUT WTS INTERNATIONAL
INTERNATIONAL
FULL SERVICE
BUSINESS advisory,
consulting, design,
development and
management
company
40 YEARS OF
EXPERIENCE
in the leisure,
wellness, spa,
salon, fitness and
club industries
EXPERIENCED
senior
management
team and resource
partners
CORPORATE
HEADQUARTERS
in Washington,
DC with regional
representation in
mainland China,
Hong Kong and
France
OUR TEAM
G A RY H E N K I N
A L F R E D O C A RVA JA L
PRESIDENT, FOUNDER
CHIEF OPERATING OFFICER
Mr. Henkin is President and Founder of WTS International, one
As WTS International‘s Chief Operating Officer, Alfredo brings
of the world’s largest and fastest growing leisure advisory and
over 20 years of experience in domestic, international hotel and
operating firms providing services to hotels, resorts, luxury
spa operations, brand development, sales and marketing and
residential properties, exclusive golf and country clubs, day
strategic planning. From cruise ship launchings to luxury hotel
spas and real estate developments throughout the United States
and spa openings at multiple locations worldwide, Alfredo has
and overseas. Mr. Henkin has over three decades of experience
extensive experience in international management, global best
in the planning, design and management of health clubs, spas
practices and creative strategic positioning in working with
and athletic facilities of all types. He has also coordinated and
some of the world’s most recognized hospitality and wellness
developed numerous feasibility and needs assessment studies for
brands. Previously, he held management and executive positions
prospective spa and health club properties.
with Royal Caribbean Cruise Lines, The Walt Disney Company,
Ritz–Carlton Hotels and Canyon Ranch Health Resorts.
OUR TEAM
SUSIE HAMMER
T R AC E Y B A R N E S
VP SPA OPERATIONS
VP EMEA
Susie Hammer manages the WTS Spa Division ensuring
With more than 20 years experience in cosmetics and luxury
ongoing support for field staff and clients. Susie oversees
spa Industries, Tracey offers in-depth expertise in business
the pre-opening process, produces spa standards, manages
development and operations strategy for the international
the WTS Preferred Vendor Program, revenue generation
spa and fitness industries. Tracey provided strategic
classes, spa feasibility studies and operational audits.
leadership in the concept and business development of Spa
Susie started as a marketing intern with WTS in 1996. After
Chakra’s worldwide network of luxury spas holding various
receiving her Marketing and International Business degree,
senior positions. Tracey possesses an additional 10 years
Susie began working as a WTS Fitness Director within the
experience in sales development and marketing for L’Oreal
Hilton Corporation, while pursuing a master’s degree in Health
cosmetics, majored in International Relations, attending the
Fitness Management. In 2000, Susie become the WTS Fitness
University of Puget Sound and L’Institut d’Etudes Politiques
and Spa Director for the Westin Resort St. John and then went
and is fluent in French and English.
on to become the Spa Director at the Sanderling Spa in North
Carolina. Susie quickly became a Regional Account Executive
for WTS and easily made the transition to WTS’ Director of
Spa Operations.
OUR TEAM
JODIE CHIN
LEI ANN XU
SENIOR OPERATIONS DIRECTOR, ASIA PACIFIC
OPERATIONS DIRECTOR, ASIA
A twenty year career spent in the world of five star hospitality,
Ann has over 15 years of experience in the hospitality industry,
including brands such as Ritz-Carlton and Orient Express, Jodie
primarily in management positions, service, revenue generation
has a diverse background covering Rooms Division and Finance,
and human resources, both in the United States and China.
after completing a Corporate Traineeship at The Sebel Townhouse.
Ann facilitated the openings and consultations of luxury spas
Jodie realised the need for Spa Professionals, who could combine
in Beijing, Shanghai, Guangzhou and Hong Kong and was
the knowledge of therapies, without losing sight of the business
the National Manager for a full service luxury spa company
objectives, and so having already learned the business mechanics
representing Guerlain Paris. She has also been instrumental in
of the hospitality industry, she enrolled for a Beauty Therapist
design consultancy work across China, working with hotel flags
programme, and set about making inroads into the Spa Business.
including Wyndham Worldwide, Regent Hotels and Resorts, Hilton
Jodie has held both Group and Regional positions covering the
Worldwide, along with luxury boutique operators. She is fluent in
Middle East and Africa, and now her career extends into the Asia
English and Chinese, holds a Bachelors Degree in Accounting and
Pacific.
Finance and is a candidate for an MBA in Accounting.
OUR TEAM
M A RY LY N N M E L L I N G E R
ANDREA DUBOIS
DIRECTOR OF PLANNING & DESIGN SERVICES
SENIOR DESIGN ASSOCIATE
Mary-Lynn serves as the lead design associate for key accounts
As a member of the design team at WTS, Andrea works directly
with the WTS spa, fitness and recreation portfolio. Mary-Lynn
with architecture and interior design firms, along with other
brings a wealth of knowledge within the field of hospitality
members of the design team, to provide WTS clients with well-
design. She comes to WTS from the H. Chambers Company in
integrated planning and design development services. Andrea
Baltimore, MD where she was the Senior Interior Designer for
assists in all phases of the design process, including consultation,
private country clubs. Additionally, Mary-Lynn’s background
concept development, programming, schematic design, spa and
extends into the health and wellness field, having worked with
fitness equipment selections, design development, and graphic
several high-end Senior Living facilities throughout the country
presentation. Andrea received her BS in Interior Design from
to include Independent Living, Assisted Living, Skilled Nursing
Virginia Tech’s College of Architecture + Urban Studies and gained
units and Dementia Care. Mary-Lynn is a professionally licensed
experience in senior living, corporate, and healthcare design before
interior designer, after passing the profession’s benchmark NCIDQ
coming to WTS.
exam for professional qualification, as well as LEED (Leadership in
Energy and Environmental Design) accredited.
WHAT WE DO
M A N AG E M E N T
O P E R AT I O N A L
ASS E SS M E N T
O P E R AT I O N A L
CO N S U LT I N G
PRE-OPENING
DESIGN &
PLANNING
VISION &
CO N C E P T
F E AS I B I L I T Y /
B U S I N E SS
A DV I S O RY
RECRUITING
WTS
BRAND
S O LU T I O N S
W E L L N E SS
S O LU T I O N S
WHAT WE DO
VISION &
CONCEPT
FEASIBILITY /BUSINESS
ADVISORY
Studies which assist you in
making the best decisions
regarding the development of
your spa, fitness center or leisure
facility. Studies include:
Market and demographic evaluation
Competitive analysis
Space program recommendations
Marketing and programming
recommendations
Complete financial analysis
We believe that spas should be
grounded in a vision / concept
which is both authentic and
unique to the particular site
locale and is appealing to the
user population. In vision /
concept development, WTS:
Conducts extensive market research
along with a study of regional
influences, local customs, historical
anthropological and cultural
elements.
Analyzes the host property’s image
and competitive strengths.
Develops a vision / concept that is
comprised of unique design features,
service protocols and standards, as
well as “signature” elements.
DESIGN & PLANNING
We work extensively with
architecture and interior design
firms throughout the world to
provide planning and design
consultation services including:
Conceptual and strategic planning
Space program development
Equipment specifications
Millwork and cabinetry
recommendations
Locker room design
Reception and retail layout
Data processing
Input in all areas pertaining to the
design process
WHAT WE DO
MANAGEMENT
PRE-OPENING
Planning is crucial to the
successful opening of any spa or
leisure facility. During this phase,
WTS provides:
Turn-key operations that includes
complete, day to day supervision
and oversight for the facility.
We provide consistent input,
direction and resources for the
facility staff in order to offer an
operation of the highest standards.
This includes WTS’ ongoing
involvement in:
OPERATIONAL
ASSESSMENT
Full Review with a detailed
report of our findings and
recommendations within 30 days
of the site visit. 2-3 days on-site to
evaluate:
Staff supervision and continuous
training
Spa/fitness concept
Reservation and reception service
Creation of spa menu
Systems development and
management
Treatment offerings and service
Retail product selection and
merchandising plan
Retail merchandising
Facility operations and presentation
Marketing and sales
Marketing initiatives
Financial projections
Creative promotions
Membership, sales and programming
Standard Operating Procedures
Facility maintenance
Staff management
Marketing plan
Financial management
Financial management
Preparation for Grand Opening
Delivery of memorable experiences
Direct competition
Timeline development
Selection and training of all staff
WHAT WE DO
RECRUITING
OPERATIONAL
CONSULTING
Support and guidance for
continued success in all areas of
the spa operation:
Bi-weekly calls with key on-site spa
team members
Access to the Online WTS knowledge
network, support and training
systems
Monthly site visits for the first 3
months
Quarterly site visits for the remaining
9 months
We screen and interview over
1,000 applicants yearly for
positions with our firm. We will
connect your organization with
the right talent to match your
culture. Examples of positions we
can help you fill:
Spa Director
Operations Manager
Fitness/Wellness Director
Assistant Director
Director of Membership Sales
Marketing and Sales Director
BRAND SOLUTIONS
THIRD PARTY BRANDS /
Identification and negotiation
of relationship site management
of licensed brands on behalf of
owners and hotel brands
SIGNATURE BRANDS /
Tailored to match your site’s
culture and targeted demographic,
distinguish your property from
it’s competion, deliver memorable
guest experiences, and maximize
profitability
WELLNESS SOLUTIONS
FITNESS &
EXERCISE
Our team of over 2,000
employees includes a
knowledgeable and experienced
team compromised of
PhDs, Masters and Exercise
Physiologists. We have created
and implemented the most
advanced fitness and exercise
programs worldwide. We invest
time and resources on staying
current with the latest routines,
equipment and training.
TREATMENTS &
THERAPISTS
One half of WTS Team Members
work specifically within the spa
and wellness field including
Massage Therapists, Estheticians,
Dieticians and Exercise
Physiologists. We cover all
modalities to include: massage,
assisted stretching, myofascial,
thermal, meditation and
mindfulness, hydrotherapy, etc.
LIFESTYLE
Our goal is to add value in
meaningful leisure programming
at our over 100 facilities which
include residential communities,
hotels, country clubs and
recreational facilities. Examples
of such programming include:
Personal Training, Group
Exercise, Wellness Events,
Sports, Aquatics, Tennis, Outdoor
Activities, Life Enrichment, Youth
Programs, Camps and Social
Programs.
WO R L DW I D E O F F I C E S
CORPORATE HEADQUARTERS
3200 Tower Oaks Blvd., Suite 400
Rockville, MD 20852
United States of America
+1 301 622 7800
ASIA PACIFIC
6th Floor
St John’s Building
33 Garden Road
Central Hong Kong
+852 6573 0016
CHINA
Room 101, No.60
Lane 273, Jiaozhou Road
JingAn District 200040 Shanghai
People’s Republic of China
+86 (21) 6258 2507
EUROPE
20 Chemin de la Rocaoudo
13710 Fuveau
France
+33 6 22 05 95 56
WWW.WTSINTERNATIONAL.COM
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