Standards Manual
May 28th, 2013
version 1
Table of Contents
Introduction
3
The Identity
The New Shield
Horizontal Format
Vertical Format Black Only
Minimum Sizes
Clearspace
Improper Use
4
5
6
7
8
9
10
Colour
Primary Colours
11
Typography
Sans-Serif
Serif
PC and Web
12
13
14
Stationery
Business Cards
Alternate Business Cards
Stationery System
Letterhead Type Guide
Email Signature
15
16
17
18
19
Banners
Banners
20
Ephemera & Souvenirs
Clothing
Souveniers
21
22
Contact
Information
23
2
Huron University: Visual Identity
Branding is a strategic discipline, involving identity, reputation,
communication and caretaking. It forms the foundation of an
organization’s knowledge base, strategy and culture. A strong brand,
featuring a consistently applied visual identity and messaging, will
improve awareness among our students, prospective students, faculty,
staff, alumni, associates and the public.
Visual Identity is a sharply functional thing. Not only must it serve
as the focal point of a communication design system, for digital
applications, for stationery, for reports and marketing materials,
it is often the only medium through which a large sector of the
public will identify our school and its offerings.
The design of a visual identity thus becomes an undertaking
of the most exacting acuity. It should be distinctive and
memorable. Furthermore, it should be practical and easily
adapted to a variety of applications. It should be reproducible
on the web, in print, in one or two colours, large and small.
Its purpose is to identify appropriately, to lend authority, to
inform, to persuade and to help create the right visual climate
in which we can operate and excel.
We have consolidated the Huron University Visual Identity. The
shield has been refined to project clarity and strength, whether
large or small. It is one of many components of the overall
system, in which all graphic elements, typography, images and
color work together to reinforce the Huron Identity and build a
bold and distinct image for our University.
The goals of the Huron Visual Identity:
• to communicate more powerfully
• to look cohesive
• to look contemporary and relevant
• to save time and money by streamlining the design
process of communication materials
• to bring focus and understanding of our promise to be
one of Canada’s pre-eminent universities.
3
1.1 The New Shield
The new shield is a celebration of both
Huron’s history and future. The shield,
its red colour, crown, crossed sword
and beaver come from the arms of the
Bishop of Huron.
To emphasize the integral relationship
between Western University and its
founding college, the shape of the
Huron shield has been altered to match
Western’s, and purple replaces black for
a more unified and dynamic look.
The elements in the shield have been
refined and redrawn, and the founding
year of the College has been added. These
elements together create a story of history,
pride and tradition.
The Shield must always accompany the
“Huron” wordmark. It must never be used
on its own. Do not separate the shield
from the wordmark unless approved by
the communications department. The
Shield must never be altered. Redrawing or
manipulating the Shield compromises the
integrity of the Huron brand.
4
1.2 The Identity:
Horizontal Format
The Identity is one of the most important
visual components of the brand identity.
Its function is to clearly and strongly
identify our University. Its typography,
colour, shield and configuration are unique.
Used consistently it will associate
itself with excellence and all the qualities
our institution represents.
This page shows the “Horizontal Identity,”
a combination of the wordmark, shield
and descriptor.
Wordmark
The Huron wordmark is typeset in the
same custom serif typeface created for
the Western logo. The typeface, named
in honour of our founder, Bishop Isaac
Hellmuth, is called Hellmuth.
UNIVERSITY
UNIVERS ITY
•
•
CANADA
CANADA
UNIVERSITY
UNIVERS ITY
•
•
CANADA
•
CANADA
Descriptor
Outside of London, Ontario, it’s important
to use the identity with the “at Western”
descriptor. It immediately identifies Huron
as part of Western University in Canada.
The Identity is a custom element
and should only be reproduced from
authorized electronic artwork. Any
substitution or alteration of the Identity is
not acceptable.
Reverse
The identity can be used in reverse on
a purple or red background with the full
colour crest, depending on the application.
CANADA
UNIVERSITY
5
1.3 The Identity:
Vertical Format
Variations of the Identity may be used
when the Horizontal Identity can not
be applied due to format restrictions or
legibility concerns.
The Vertical Format is ideal for vertical
applications on materials that will be used
for external purposes.
Reverse
The Identity can be used in reverse on
a purple or red background with the full
colour crest, depending on the application.
6
1.6 The Identity:
Black Only
The Identity should only be used in black
where colour is not permitted.
The reverse version (all white) is to be used
when a one-colour process is the only
option available. It should only be used on
black.
7
1.7 Minimum Sizes
Minimum Horizontal Size
Minimum Horizontal Size
with Descriptor
Minimum Horizontal Size
with Descriptor
Minimum sizes of the Identities have been
established to maintain legibility.
The minimum size for the Horizontal
Identity is 1.125" wide.
1.125"
1.125"
1.125"
The minimum size for the Horizontal
Identity with Descriptor is 1.125" wide.
The minimum size for the Stacked Identity
is 0.5" wide.
Minimum Stacked Size
Minimum Stacked Size
with Descriptor
Minimum Stacked Size
with Descriptor
The minimum size for the Stacked Identity
with Descriptor is 0.625" wide.
0.5"
0.625"
0.625"
8
1.8 The Identity:
Clearspace
x = half the width of the shield
The Identity must be placed within a
specific isolation area. This will give the
Identity presence when used in
combination with other identities or
graphic elements.
x
x
x
x
x
x
x
x
x
x
The clear space is defined differently
depending on the Identity. The clearspace
should always be half the width of the shield.
x
x
x
9
1.9 The Identity:
Improper Use
These examples show improper usage of
the Identity. Any change from the
approved Identity is not permitted.
Do not compress or distort the Identity
Do not alter the colours
Do not place on an angle
The Identity must be used correctly to
ensure that its visual impact and integrity
are not diluted or compromised. Always
reproduce the Identity from approved
electronic artwork only.
These examples are not intended to form
a complete list.
Do not place on a colour background
Do not place on a dark or
complicated background
Do not use a screen of the Identity
Do not place the Identity within a shape
Do not add rules or any other elements
Do not create new identity by extracting
existing elements
Huron
Do not change the relationship between the
shield and the wordmark
Do not use a different font
Do not use the old logo
Do not use a drop shadow
Do not change sequence of shield.
Do not use the shield on its own
10
2.1 Colours
Red is an integral part of Huron’s
history and identity. Purple is integral to
Western as an educational institution and
community. Support colours to be used in
conjunction with these 2 colours are gray,
black and white as shown.
Huron Red
PMS 186
Western Purple
PMS 268
Black
Process Black
Grey
PMS Cool Gray 10
White
C 0
M 100
Y 80
K 4
C 82
M 100
Y 0
K 12
C 0
M 0
Y 0
K 100
C 0
M 0
Y 0
K 72
C 0
M 0
Y 0
K 0
R 227
G 24
B 56
R 79
G 38
B 131
R 0
G 0
B 0
R 105
G 106
B 109
R 255
G 255
B 255
Hex #E31838
Hex #4F2683
Hex #696A6D
Hex #E1E1E1
The restrained colour palette is essential to
capturing and conveying the Huron brand.
Never use unapproved colours, or create
a new colour palette with the exception of
the varying colours in images.
Colours in PowerPoint and Word should
use the RGB values shown here.
Can use Hex colours for web applications.
*The PANTONE® Colour Standards is a
colour matching tool used by industry for
reproducing colours consistently across
various printing mediums.
*Consult current PANTONE® Publication for
accurate colour.
The colors shown on this page and
throughout this manual have not been
evaluated by PANTONE® for accuracy
and may not match the PANTONE® Color
Standards.
PANTONE® is the property of Pantone LLC.
11
3.1 Typography:
Sans-Serif
Benton Sans Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
Benton Sans Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
The primary font to be used is Benton Sans.
Benton Sans Book is the preferred weight
for body copy in publications.
Benton Sans Medium and Bold should be
used for heads, sub-heads and call-outs.
Do not set entire documents or paragraphs
in Benton Sans Medium or Bold.
Benton Sans Bold should not be used for
typesetting of large sections of body copy.
Benton Sans Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
Benton Sans Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
12
3.2 Typography:
Serif
Adobe Caslon Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
Adobe Caslon Semibold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
Adobe Caslon Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
The secondary font to be used is Adobe
Caslon.
Adobe Caslon Regular is the ideal weight
for body copy in publications.
Adobe Caslon Semibold and Bold should
be used sparingly, for heads, sub-heads
and call-outs. Do not set entire documents
or paragraphs in Adobe Caslon Semibold
and Bold. Instead, colour can be used to
highlight copy (for example, be using black
and grey).
Caslon Bold should not be used for
typesetting large sections of body copy.
Numbers
When using Adobe Caslon in applications
such as InDesign or Illustrator, the
preferred number styles are Old Style
numbers. All internal applications use
Adobe Caslon Regular.
Adobe Caslon Oldstyle Numbers (Regular, Semibold, Bold)
1234567890
1234567890
1234567890
13
3.3 Typography
PC and web
Arial Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
Where Benton Sans is unavailable, the
use of Arial is permitted. Georgia should
be used if Adobe Caslon is unavailable.
Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
Georgia
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
Georgia Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
14
4.1 Business Cards
2-Sided Option, Corporation Only
Stephen McClatchie, PhD
Principal
smcclatchie@huron.uwo.ca
Huron University College
1349 Western Rd.
London, ON Canada N6G 1H3
t. 519.438.7224 ext. 299
f. 519.438.9981
huronuc.ca
1-Sided Option
The Revd Canon William G. Cliff
MDiv, MA, FNCM
Rector, Chapel of St. John
the Evangelist Chaplain
wcliff@huron.uwo.ca
Huron University College
1349 Western Rd.
London, ON Canada N6G 1H3
t. 519.438.7224 ext. 245
f. 519.438.4309
huronuc.ca
Neil Carruthers
Chief Administrative Officer
ncarrut2@huron.uwo.ca
Huron University College
1349 Western Rd.
London, ON Canada N6G 1H3
t. 519.438.7224 ext. 245
f. 519.438.4309
huronuc.ca
The business card contact information
is set in Benton Sans Book, 7.5 pt on
9.25 pt leading. The name is set in Benton
Sans Bold. The email address is set in
Benton Sans Medium.
The address information is set in
Benton Sans Book 7.5 pt on 9.5 pt
leading. Website address is set in
Benton Sans Bold.
Do not alter the nomenclature shown here.
Business card information should always
be as follows:
Name, Accreditations
Job Title
Job Title Continued (if necessary)
Email Address
Huron University
University Address Information
Telephone and Fax Information
Website
Paper Stock
Cards print on Cougar, Smooth, 100 lb.
For further questions please contact
Kim Knowles, Director of Communications
and Information Technology at
kknowles@huron.uwo.ca
15
4.2 Alternate Business Cards
Do not alter the nomenclature shown here.
2 Sided International Business Card
Ken Andrews
Executive Director, University
Advancement Executive Director,
Huron University Foundation
kandrews@huron.uwo.ca
Huron University College
1349 Western Rd.
London, ON Canada N6G 1H3
t. 519.438.7224 ext. 245
f. 519.438.4309
huronuc.ca
Business card information should always
be as follows:
kandrews@huron.uwo.ca
N6G 1H3
519.438.7224
519.438.4309
huronuc.ca
Name, Accreditations
Job Title
Job Title Continued (if necessary)
Email Address
Huron University
University Address Information
Telephone and Fax Information
Paper Stock
Cards print on Cougar, Smooth, 100 lb.
Ken Andrews
Executive Director, University
Advancement Executive Director,
Huron University Foundation
kandrews@huron.uwo.ca
Huron University College
1349 Western Rd.
London, ON Canada N6G 1H3
t. 519.438.7224 ext. 245
f. 519.438.4309
huronuc.ca
kandrews@huron.uwo.ca
519.438.7224
huronuc.ca
For further questions please contact
Kim Knowles, Director of Communications
and Information Technology at
kknowles@huron.uwo.ca
N6G 1H3
519.438.4309
16
4.2 Stationery
Paper Stock
No. 10 Envelope prints on Cougar, Smooth,
70 lb. Text.
Huron University College
1349 Western Rd.
London, ON, Canada N6G 1H3
huronuc.ca
John Smith
c/o Company Name
123 Street Ave.
City, Province
1A2 B3C
No.13½ Envelope prints on Cougar,
Smooth, 70 lb. Text.
John Smith
c/o Company Name
123 Street Ave.
City, Province
1A2 B3C
3.5" x 5" Mailing labels print on White
Avery Mailing Labels.
Huron University College 1349 Western Rd. London, ON, Canada N6G 1H3 huronuc.ca
Huron University 1349 Western Rd. London, ON, Canada N6G 1H3
t. 519.438.7224 f. 519.438.4309 huronuc.ca
17
4.3 Letterhead
Type Guide
Margins:
Left: 1.25”
Right: 1.25”
Top: 2.875”
Bottom: 1.5”
0.5"
2.875"
3.6875"
Copy is set in Caslon 10 pt. on 13 pt.
leading and full line spaces between
paragraphs, with no indent or tab. Use 2
full line spaces between subject of the
letter and salutation. Use 5 full line spaces
for the signature space.
Friday, December 9, 2011
Jean Smith
c/o Company Name
123 Street Ave., Ste. 456
City, ON XXX XXX
RE: Submission
Dear M. Smith,
1.25"
Tate con repelec eatiatu ribus, ullatiore nonsed quam, si cus, sae sectat a pernam et hicti aut estiosa
nulpa voluptati nihiliquosae dolorerum fugiatqui omnim fugit quibusda core, vene por sum etus,
utempos qui beat laccus, quas enihil evel ist, odiciendae dolorum aut as ut poratiuntio. Namust as
exersperit arum faccullande plamus aspici repratus num, ut exerum a dolorem esequi odipsam, omniet
laborenis pos et ma corerspe sere dolorerat is magnim fugitia cum nonseque volorum re estiam a.
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ape rempore sequia es mint mo modis none qui il iuntin porehentores conseque moluptatia sinctam
Ceatet, tessuntem quis corepedit ut latiat ipsaecte latquis dolo magnatet velenti rem inverum, simolor
ad quam eria que nusdam fugias exceaquatum ut explaborati bearchic te aut quis corestesequi autemqu
aspellatur, comnis apeliberro et ped.
Quameni entemol uptati suntiur, quiditior modis dit, quaturio ium latempore, volupid elest, eaturias
porecaboria voluptatur aruptat dolupti busdam int quat quis res re dolorerit moloresti alias delloribus.
1.25"
The text box is never to exceed 6” wide
and 6.6” long as shown in the diagram.
Begin the copy 2.875” from the top. The
copy should begin 1.25” from the left of
the page and the type box should not
exceed 6” wide.
For further questions please contact
Kim Knowles, Director of Communications
and Information Technology at
kknowles@huron.uwo.ca
Paper Stock
Letterhead prints on Cougar, Smooth,
80 lb text.
Kind regards,
Mrs. Tremblay
Copy should not extend below this line. Begin a new page.
Huron University College
1349 Western Rd. London, ON, Canada N6G 1H3 t. 519.438.7224 f. 519.438.4309 huronuc.ca
1.5"
0.75"
18
4.3 Email Signature
Huron University has created a corporate
email signature to project a distinct
identity and to achieve consistency in our
communication. The email signature will
include essential information, such as
contact details and the University website
address.
Staff should not change the font type,
size or colour to maintain a uniform
signature design and to project a more
professional image in our official email
correspondences.
Name and Job Title are in Arial Bold 12 pt.
Huron University is in Red Arial Bold 12 pt.
The address and website information is
set in Arial Regular in 12 pt on 9.5 pt
leading.
Do not alter the nomenclature shown here.
Email Signature information should
always be as follows:
Name, Accreditations
Job Title
Huron University
University Address Information
Telephone and Fax Information
Website
Identity
19
5.1 Banners
For exterior banners use only the Huron
and Shield Identity.
20
6.1 Clothing
The logo will be applied to a wide variety of
materials and ephemera. Please utilize the
guidelines given throughout this Graphic
Standards Manual (to apply graphics).
Do not separate the shield from the
wordmark unless approved by the
communications department.
It is important to follow the guidelines
provided to ensure the integrity of the
Huron brand is strong and consistent.
21
6.2 Souvenirs
The shield may be used on its own in
some instances (i.e. on a mug or on the
back of a baseball cap).
It is important to follow the guidelines
provided to ensure the integrity of the
Huron brand is strong and consistent.
If you are unsure, please refer to the
guidelines provided in this document.
22
Contact
For more information
please contact:
Kim Knowles
Director of Communications
and Information Technology
kknowles@huron.uwo.ca
Huron University
1349 Western Rd.
London, ON Canada N6G 1H3
t. 519.438.7224 ext. 322
f. 519.438.4309
huronuc.ca