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• Click to edit Master text styles
– Second level
• Third level
Internet
artwork delivery system
– Fourth level
» Fifth level
AdF@st and AdsML:
Introduction & Overview
Tony Stewart October 2007
Summary of presentation
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‰AdF@st - background to the business
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‰Rationalle
– Second level
• Third level
‰Reasons
for using AdsML
– Fourth level
» Fifth level
‰How we are using AdsML
‰Implementation/Questions
What is AdF@st?
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‰A single portal to handle delivery of artwork
across most of the UK newspaper industry.
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‰Owned
andlevel
operated by the Newspaper
– Second
Society
- alevel
UK industry body representing over
• Third
120 daily
andlevel
1200 weekly titles across the UK
– Fourth
» Fifth level
‰Now handles over 1.25m files per annum,
being over 75% of incoming artwork to all
subscribing titles
AdF@st system overview
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Up Master text styles
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so load
Agency/Repro house
ftw
u
are sing
too
l
Publisher
– Second level
• Third level
– Fourth level
» Fifth level
Agency/Repro house
ADF@ST
SERVERS
via
d
a
plo eb site
U
File @st w
AdF
Publisher
AdF@st online tracking system:
Provides information from incoming CI
messages, logs and reports of all
relevant activity
Rationale
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to
edit
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title
style
‰AdF@st recognises the need for a standard
and relevant set of messages to cover the
• complete
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text styles
range
of business
activities in the
– Second sector
level
publishing
• Third level
– Fourth
level to make its own systems
‰AdF@st
is striving
compatible» Fifth
withlevel
this aim, and thereby to set a
lead in the field to encourage similar activity
from other players across the industry
Reasons for using AdsML
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‰To improve the quality of information
accompanying incoming artwork files
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‰To allow AdF@st to use information supplied
– Second level
by publishers’ booking systems and link this to
• Third level
appropriate
artwork when it arrives at AdF@st
– Fourth level
» Fifth level
of a ‘standard’
‰Use
language - AdsML - will
facilitate other systems integrating with
AdF@st, and will make future AdF@st
development easier to implement
AdF@st system overview
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to copy
editand
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title style
AdsML
order instructions
Publisher’s booking
system: order
confirmed
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text styles
sM
– Second level
Ad booking
LO
I
• Third level
Agency/Repro house
–
Upload with
Fourth
L CI
AdsMlevel
LC
M
Ads
ADF@ST
SERVERS
» Fifth level
Agency/Repro house
via
d
a
lo dsML t
p
U
s
A
File site, AdF@
b
we ten by
t
wri
I’s
Publishers’
automated
workflows
Publisher
Publisher
AdF@st online tracking system:
Provides information from incoming
AdsML OI and CI messages, logs and
reports of all relevant activity
How are we using AdsML
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‰Defined projects in line with systems and
business development
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‰Project 1 - replace proprietary XML CI with
– Second level
AdsML Materials message to publishers
• Third level
level incoming files accompanied
‰Project–2Fourth
- accept
» Fifth
level
with AdsML
materials
message
‰Project 3 - accept AdsML messages from
booking systems about forthcoming orders ‘Order Awareness’
Implementation
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Master
style
‰Support
fromedit
AdsML
Technicaltitle
Working
Group
‰Project 1 implemented January 2007
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‰Project 2 message out for review. Implement
– Second level
autumn 2007
• Third level
‰Projects
3 provisionally
planned for winter 2007
– Fourth
level
» Fifth level
‰Further projects thereafter as identified
Questions???