California State University Channel Islands
Martin V. Smith School of Business & Economics and Performing Arts Program
BUS/PA 335 BUSINESS and the PERFORMING ARTS
Dr. William Cordeiro/Dr. Luda Popenhagen
Fall 2014, Monday & Wednesday 1:30-2:45 PM, Bell Tower 1302
Office Hours:
Cordeiro:
William.cordeiro@csuci.edu, 437-8860, MW 12:30-1:30PM, Sage Hall #2011
Popenhagen: Luda.popenhagen@csuci.edu, 437-3187, MW 3:00-4:00PM, BTE #2786
Course Description
Exploration of the artistic and business elements in the performing arts, including planning, management
and financial activities. Uses an inter-disciplinary approach to focus on performing arts as a creative
activity and as a business activity. Uses guest speakers and research projects to analyze and present a
comprehensive view of performing arts organizations. In addition to class, students will be notified about
Performing Arts events on campus (theatre, dance, and music).
Learning Objectives
Students who successfully complete this course will be able to:
 Describe in writing and via oral presentations the connections between the creative activities and
the business activities of performing arts organizations
 Analyze and describe orally and in writing the major elements of planning, management and
finance in performing arts organizations
 Demonstrate (in writing and orally) an understanding of the major creative aspects of performing
arts organizations
 Read and analyze complex cases related to the business functions within performing arts
organizations
Texts
1. Management and the Arts, William Byrnes, 2008 (4th Edition)
2. Performing Arts Management: A Handbook of Professional Practices, Tobie S. Stein, Jessica Bathurst,
2008.
Additional Required Reading and Viewing: Blackboard eReserves (See Schedule and TBA)
Grading
Quizzes x 16
Written Report on Audience Demographics
Biography and Photo
Reflection Papers x 2
Final Project
1. Progress Report
2. Paper
3. Oral Presentation
Mid Term Exam
Final Exam
Attendance; Professors’ Evaluation
Total
Grading
Points
160
35
35
50
25
125
50
100
100
20
700
Individual grade
Group grade
Individual grade
Individual grade
Group Grade
Group grade
Group grade
Individual grade
Individual grade
Individual grade
1
700-630 =
629-560 =
559-490 =
489-455 =
Below 454 =
A
B
C
D
F
Quizzes
Ten questions (7 True/False questions, and 3 others) based on the previous lecture and required reading.
Written Report on Audience Demographics
Groups will conduct primary research and write a brief report concerning their findings.
Biography and Photo
Each student must prepare a professional bio and submit it with a “head shot” photo.
Reflection Papers
After viewing two productions, each student will submit a brief paper concerning each production.
Exams
There will be two examinations: both will be a mix of “objective” type and essay questions.
Final Project
Each group must conduct secondary research, write a paper and make a final presentation on the
production. More details concerning the requirements will be distributed later.
Groups of students will be assigned one of the following:
1. DANCE: Los Angeles Ballet, Swan Lake, Choreography by Thordal Christensen & Colleen
Neary, since 2012.
2. MUSIC: Los Angeles Philharmonic, Beethoven and Strauss, (Nocturne, Op. 40 in B Major, by
Dvořák, Violin Concerto by Beethoven, and Also Sprach Zarathustra by Richard Strauss),
conducted by Ivan Fischer, Walt Disney Concert Hall, April 11-13, 2008.
3. THEATRE: Los Angeles Center Theatre Group’s A Raisin in the Sun, by Lorraine Hansberry,
directed by Phylicia Rashad, Kirk Douglas Theatre, Jan 19- Feb 19, 2012.
4. OPERA: Los Angeles Opera, Madama Butterfly, by Giacomo Puccini, directed by Robert Wilson,
Dorothy Chandler Pavilion, Los Angeles, Nov, 2012.
5. CIRCUS: Cirque du Soleil, Kà, created and directed by Robert Lepage, at the MGM, Las Vegas,
Nevada, since 2005.
6. MUSICAL THEATRE: Los Angeles Music Center, Flower Drum Song, by Richard Rogers and
Oscar Hammerstein II, revised version by David Henry Hwang, at the Mark Taper Forum, since
2001.
2
Dr. Cordeiro/Dr. Popenhagen: BUS/PA 335 Class Schedule
(Subject to change with notice)
Date
M 8/25
W 8/27
M 9/1
W 9/3
M 9/8
W 9/10
M 9/15
W 9/17
M 9/22
W 9/24
M 9/29
Topic
Introductions
Business
Overview
LABOR
DAY
Performing
Arts
Business
Performing
Arts
Business
Performing
Arts
Performing
Arts
Library
Lecture
Business
W 10/1
Performing
Arts
M 10/6
Performing
Arts
No In-class
session
Review
Mid Term
Exam
No In-class
session
Business
Performing
Arts
Business
Performing
Arts
Business
Guest
Lecture
W 10/8
M 10/13
W 10/15
M 10/20
W 10/22
M 10/27
W 10/29
M 11/3
W 11/5
M 11/10
Readings
Quiz Comments
No classes
Byrnes, Ch 1 p. 3, 23-32
Byrnes, Ch 1 & 2
Stein & Bathurst, Ch 1
Yes
Yes
Byrnes, Ch 3 & 4
Yes
Yes
Barton Ch 6, p. 169-190
(BlackBoard: eReserve),
and
Stein & Bathurst, Ch 11
Yes
Byrnes, Ch 5 & 6
Henry, p. 65-84
(on BlackBoard:
eReserve)
Yes
Yes
Nutcracker Suite, P. Tchaikovsky,
DVD, Reflection Paper Info
Info on Final Project
Form groups for Final Project
How to research Final Project?
(Broome Library Rm #1756)
Reflection Paper #1 Due
Form groups for Final Project
Bio Info
Demographics Report Info
Cyrano de Bergerac, E. Rostand,
with Kevin Kline, DVD
Prepare Demographics Report
Reflection Paper #2 Due
All readings and class materials
Prepare Bio & Photo
Byrnes, Ch 7
Stein & Bathurst, Ch 8
Yes
Byrnes, Ch 8
Stein & Bathurst, Ch 9
Yes
Yes
Byrnes, Ch 9
Yes
Yes
Demographics Report Due
Bio & Photo Due
3
W 11/12
M 11/17
W 11/19
M 11/24
W 11/26
Business
Performing
Arts
Business
Performing
Arts
No In-class
session
Byrnes, Ch 10
Stein & Bathurst, Ch 10
Yes
Yes
Byrnes, Ch 11
TBA
Yes
Yes
Prepare Oral Reports
M 12/1
W 12/3
M 12/8
Final Exam
Progress Report on Final Project
Date/Time TBA
Oral Reports Due
Oral Reports Due
Oral Reports Due
& ALL Written Reports Due
All readings and class materials
since Mid Term Exam
Ethics
Everyone is expected to do their own work except when collaborating on group assignments. We do not
need a long description to explain academic ethics: we all know what this means. Anyone found cheating,
copying, plagiarizing or using others’ work will receive an “F” for the course and will be reported to the
CSUCI Administration for possible further disciplinary action – including expulsion from the University.
Disability Resource Programs (DRP)
Reasonable accommodations and services are provided to students who choose to self identify determined
on disability verification and consultation with the student and the DRP office. If you are a student
requesting further information regarding Disability Resource Programs, please contact 805-437-3331
and/or review http://www.csuci.edu/drp/.
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