GRAND VALLEY STATE ATHLETIC LOGOS
CLUB SPORT USAGE GUIDE
These three logos are the only athletic marks that may be used by club sports.
CLUB SPORT LOGO USE
Full color on white backgrounds
Full color on dark backgrounds (TM changes to white)
Note: Logo may be placed on any color, but the colors of the logo cannot change.
For example, on a green shirt, the logo cannot appear with any green inside.
Live Area
LIVE AREA
An area of isolation must appear around all
marks at all times. The area is equal to 50% of
the height of the logo.
Club Sports
LIVE AREA
LIVE AREA
When using one of the athletic logos, the sport
must be identified as a club sport (i.e. Club
Soccer). The athletic logos can be used alone,
but if a sport identifier is associated with the
logo in any way, it must be labeled properly.
The live area rule still applies.
LIVE AREA
Club Soccer
LOGO MISUSE
Common logo misuse
Never
Nev
er use colors outside
outside of the
appro
ved color pallet
approved
pallet
Never reverse
reverse or transpose
transpose colors
rs
Never
Nev
er rotate the marks
marks
Never
Never modify
modify the proportions
p
Never
marrks
of the marks
CHEMISTRY
C
CHEMISTR
HE
TRY
LL
Never
Nev
er skew
skew the
e mark
mark
Never
Never add
add additional
additional graphic
graphic components
Do not
Do
not combine
combine
ombine or
or overlap
overlap
overlap logos
logos
Do
Do
D
o Never
not
add
unapproved
unappro
ved typography
typography
Never
alter
the typography
typography
alter
the
Note: Logo also cannot be watermarked
Fonts
The Grand Valley State athletic custom fonts (Bold and Bold Outline) cannot be used by club sports.
The Bank Gothic font should also not be used to represent club sports, as it is a part of the varsity
athletic identity.
1
These logos and the sport specific marks CANNOT be used in any way to represent club sports
LICENSING
Any vendor that intends to produce apparel, equipment, etc. MUST be a licensed vendor to use the logos.
This is to protect your investment and our identity, in case there is an error in the logo use.
For more information, visit www.lrgusa.com or call (616) 295-0676.