2012
Annual
Report
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28592/817((56
Our Mission
1
The Breast Cancer Society of Canada is a registered, national, not-for-profit, charitable organization
dedicated to funding Canadian breast cancer research into the detection, prevention, treatment and to
ultimately find a cure for the disease that women fear most.
Our Values
Effective, Inclusive, Collaboration, Enterprising, Care.
Our Volunteers
The Bosom Buddy volunteer program is one of
the most valued resources of the Breast Cancer
Society of Canada. We are very fortunate to have
two very dedicated groups. Our local branch
keeps us efficient and well-organized; they tackle
everything from office tasks to event planning.
They tirelessly hammer out every detail to ensure
that the Mother’s Day Walk and Pam GreenawayKohlmeier Memorial Golf Tournament are truly
worthy of Pam’s memory.
Our off site volunteers, better known as Bosom
Buddies have evolved into an important arm of
our organization. Especially the greater Toronto
group who have taken great strides in filling a
gap that a regional based organization like ours
faces. In 2012, our Toronto group took the lead on
many of the Mother’s Day Walk responsibilities,
not only in their community but in others too!
GTA Bosom Buddies Ryan Reinoso and Gillian
Brunning, travelled to Cornwall Ontario as our
representatives to assist and support a Mother’s
Day Zumbathon hosted by cleo. This in a nutshell,
encapsulates what the Bosom Buddy program
was created to do; to act on behalf of the Breast
Cancer Society of Canada to provide the one-onone approach with our donors, supporters and
business partners. This personal touch philosophy
is at the heart of our grass roots culture.
Share your energy, passion, skills and knowledge.
Join our Bosom Buddy team today at
1-800-567-8767 or bcsc@bcsc.ca.
”Those who can, do.
Those who can do more, volunteer.”
~Author Unknown
www.bcsc.ca
In the spring of 2012 the board members and staff met for a
full day of strategic planning, building on the plan from 2009.
It was amazing to see how much an organization can change
in a few short years. Two major themes percolated to the top
of our discussion; strengthening relationships with our donors
and building organizational capacity. Since that meeting we
have been working very hard with these focussed priorities.
During our discussions around communication to our
donors, we realized that we have many untold success
stories, especially regarding the impact of donations on
breast cancer research. Relaying complex information about
specific research in layman’s terms is a challenge. Our research
partners have been very co-operative assisting us with this
task; a few of them even created videos for us to share on our
website and at events. Research is saving lives and making
a positive impact on the quality of life for the patient; our
generous donors are part of that success.
In an effort to reduce our rising marketing costs we decided
to invest in the BCSC staff with some training. This has allowed
us to internalize many small projects and significantly curb our
costs; maximizing the impact of your donation.
Our Board of Directors
NORMA
BEAUCHAMP
Board Member
LYNN
MAWUNGANIDZE
Board Member
Partner and Executive
Management Consultant,
Medius International
Graduate, Master of Public Health
MARTIN CHAN
Board Member
STEPHANIE
SIMPSON
Treasurer
Chartered Accountant
Investment Specialist,
Bank of Montreal
2
ADELLE RICHARDS
Board Member
NATASHA KANJI
Board Member
Operations Manager,
Inn of the Good Shepherd
Manager of Advisory Services and
Management Consulting,
KPMG
The Breast Cancer Society of Canada now has twenty years
of fundraising and research funding expertise under her belt.
Even though the world of fundraising is very challenging we
remain optimistic about our future. Again, our successes are
only made possible through the dedication and generosity of
our supporters, thank you.
Raelene Peseski
President
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The Breast Cancer Society is pleased to report another
successful year. We would like to extend a very special thank
you to all of our donors, large and small, for their continued
support and trust.
Marsha Davidson
Executive Director
www.bcsc.ca
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3
Twenty-one years ago Pam GreenawayKohlmeier’s family and friends walked together
in her honour, raising $2,000.00. From these
passionate beginnings, how befitting that the
Mother’s Day Walk was the very first event held
by the Breast Cancer Society of Canada. Pam
continues to be our inspiration.
In 2012 we celebrated our 10th Anniversary with
cleo as national sponsor of our annual Mother’s
www.bcsc.ca
Day Walk. cleo, a ladies retail store, hosted in-store
activities leading up to the May celebration. Sarnia,
Edmonton and Mississauga took to the beautiful
park trails, add 80 mall walks, while some preferred
to zumba, we truly celebrated all the special
women in our lives.
A special thank you to the staff of cleo, their
customers, our volunteers and all who participated
and donated in order to help raise funds for breast
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The 21st annual golf tournament was held on
Friday, June 22nd. Elite golfers, weekend golfers,
and once a year golfers rallied together at Huron
Oaks in Brights Grove, ON for a day of fun in
the sun. After 18 rounds of golf and a delicious
dinner, guests were presented with research
story updates and a special fundraising initiative
spearheaded by a young 11 year girl!
The tournament was a resounding success
raising over $42,000. We would like to thank
all the golfers, sponsors and volunteers for
making our day so special. A round of applause
to Huron Oaks for hosting the tournament;
without them the event wouldn’t have been
possible.
www.bcsc.ca
4
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5
The Breast Cancer Society of Canada’s Dress for
the Cause is an annual event held in October
to celebrate Breast Cancer Awareness Month.
Thousands participate every year by hosting
bbq’s, bake sales, jail n’bails or just by wearing
pink. The businesses and organizations that
register receive a free“support”kit to help in their
fundraising initiatives. The Dress for the Cause
day is a fun filled day to help raise awareness for
breast cancer and its impact..
www.bcsc.ca
Almost everyone has been affected by breast
cancer whether it was a mom, sister, daughter,
friend, co-worker or uncle; this event raises
hundreds of thousands of dollars to support
research into the detection, prevention,
treatment and cure of breast cancer.
www.dressforthecause.ca
7 + , 5 ' 3$ 5 7 < ( 9 ( 1 7 6
The Breast Cancer Society of Canada benefits from
the work of many dedicated and passionate people
who choose to make a difference by organizing a
“Third Party”event. Over the years, these special
occasions have grown, and today they make up
approximately 18% of our gross revenues. We have
developed tools to assist organizers, adding to the
success of their event.
6
• Customized Online Donation Portals
• Promotional Posters
• Brochures
• Promotion of Event on Website & Facebook
• Ribbons
Cowboys, hockey players, head shavers, boxers,
bowlers, golfers, walkers, runners, riders, bikers. polar
plungers, rugby players, bakers, jewellery makers,
drillers, landscapers, shoppers, dancers, baseball
players, singers….are all making a difference!
www.bcsc.ca
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Every year, every month, every day, gives us more
reasons to say“Thank You!”
chosen to get involved. Together we can make a
difference. Together we can save lives!
Due to research breast cancer survival rates have
improved drastically. We applaud the efforts and
dedication of all our corporate partners that have
A peak as what some of our cause partners have
been up to.
Beautiful fruit arrangements are available every fall supporting breast
cancer research. Help stomp out breast cancer with the“Heels for Healing
Bouquet™”or the“Breast Cancer Awareness Bouquet®”in the pink ribbon
keepsake container. Arrangements are available in all Canadian Edible
Arrangements locations during the month of October.
7
Mallory is a third-generation family-owned business known for its quality
since 1900. As leaders in cleaning and auto care products, Mallory“See
A Better Road Ahead”pink themed products have created meaningful
contributions for the Breast Cancer Society of Canada.
President and creator of Flush The Fat, Gina Broccolo, wanted to give back to the
communities and women who have impacted her life.
Integrity Health Group is dedicated to scientific research, supporting holistic health
and service to the community since its very beginning. A portion of sales from the
purchase of Internal Flush 90ct is given to support breast cancer research.
www.bcsc.ca
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The Breast Cancer Society of Canada is pleased to announce a new partnership
with bubba brands….because“A hero is within every breast cancer fighter”.
Attention all Tic Tac lovers a new flavour is on the way! For a limited
time, you can purchase Strawberry Fusion Tic Tac packs. A great new
flavour, a beautiful new look, all in support of breast cancer
8
Mushrooms go PINK! Last fall, for every pound of mushrooms
sold in PINK packages, Canadian mushroom farmers made a
contribution of over $61,000 to the Breast Cancer Society of
Canada. Look for mushrooms sold in pink packages again this fall!
www.bcsc.ca
London Health Sciences Foundation .............................................................................................. $500,000.00
QEII Foundation – Halifax .................................................................................................................. $200,000.00
Sunnybrook Hospital Foundation – Toronto ................................................................................ $197,700.00
Alberta Health Services, Tom Baker Cancer Centre – Calgary ................................................... $160,000.00
Michael Smith Foundation for Health Research – Vancouver ..................................................... $41,500.00
Total : $1,099,200.00
*5$176
Here is just one example of the impact of your donation.
Over the years the Breast Cancer Society of Canada has
awarded more than $4.4 million to the Pamela Greenaway
Kohlmeier Translational Breast Cancer Research Unit (TBCRU)
located at London Health Sciences in Londo, Ontario. This unit,
under the direction of Dr. Ann Chambers, is world renowned
for its cutting edge breast cancer research. Read on to learn
about the work being done at the TBCRU.
9
This award supports many aspects of the work at the Pamela
Greenaway Kohlmeier Translational Breast Cancer Research
Unit at the London Regional Cancer Program, under the
direction of Dr. Ann Chambers. This support includes
studentships and post-doctoral fellowships, as well as“seed
funding”of small grants to jump-start new research ideas. The
Unit supports a wide variety of breast cancer research being
carried out both at the London Regional Cancer Program as
well as multiple Departments at Western University, all focused
on understanding the disease better and improving care for
patients.
As of April 1, 2012, Dr. Alison Allan has been appointed as
Assistant Director of the TBCRU, and in this role will continue
to provide strong leadership and support of the aims and
programs of the Unit, assisting Director Dr. Chambers in these
responsibilities.
Training program: The aim of this Program is to provide
scholarships for excellent trainees at Western University,
working in any appropriate Department and doing research
that has a path to benefit breast cancer patients. For the
academic year 2010-2011, the TBCRU supported 18 graduate
student scholarships and 4 post-doctoral fellowships. For
the academic year 2011-2012, the TBCRU is supporting
16 graduate student scholarships. These trainees were
productive over this time period. From 2010 to present (March
2012), TBCRU-supported trainees published 39 research
articles, and made 47 local presentations and 41 national/
international presentations.
Small Grants Program: The aim of this Program is to provide
“seed funding”awards to breast cancer researchers at Western,
www.bcsc.ca
in order to jump-start new projects and put our scientist in a
strong position to compete for external research support and/
or to provide evidence to improve patient care. In fiscal year
2010-2011, 4 such projects were supported, and in fiscal year
2011-2012, 1 project was supported.
Examples of recent breast cancer research supported by the
Training and Small Grants Programs:
A clinical trial has been started at the LRCP, by radiation
oncologist Dr. Francisco Perera and translational scientist Dr.
Eva Turley, to learn if a cream developed by Dr. Turley’s lab
can reduce skin damage when breast cancer patients receive
radiation treatments.
Drs. Alan Tuck and Ann Chambers, along with graduate
student Connor MacMillan, are studying what regulates early
breast cancer progression, from ductal carcinoma in situ to
invasive cancer and metastases. This work is important for
helping to identify which early tumors are at higher risk for
progression, and may also help in development of treatments
to prevent pre-invasive tumors from becoming more
aggressive.
Trainees working with imaging scientist Dr. Jeffrey Carson are
working on developing better ways to image breast tumors,
using a new technique called 3D photoacoustic imaging. The
goal of the research is to develop a method to diagnose breast
tumors sooner and with greater accuracy, which may reduce
the need for biopsy procedures and minimize the time from
diagnosis to treatment.
Graduate student Stephanie Dorman is working with genome
bioinformatics expert Dr. Peter Rogan, to develop improved
tests that more precisely identify molecular genetic changes
in breast cancer. These tests can be used to better predict
which tumors will be most aggressive and to determine which
treatments may work best for individual patients.
Graduate student Lori Lowes, working with translational
scientist Dr. Alison Allan, is working on new ways to detect
and study circulating tumor cells that are found in the blood
of breast cancer patients, with the goals of understanding the
biology and clinical implications of these rare cells in order to
help personalize breast cancer patient treatment.
Statement of Financial Position 2011 - 2012
Current Assets
$
$
$
$
$
$
200
806,588
87,190
26,802
51,848
972,628
$
$
$
$
70,143
3,503
898,982
972,628
$
$
$
$
381,459
1,352,964
2,128
1,736,551
$
$
$
$
223,725
15,586
582,131
821,442
$
$
$
$
16,838
- 124,637
1,099,200
991,401
$
(-76,292)
) , 1 $ 1 & , $ / 6 8 0 0 $ 5<
Cash in Bank
Short-term Investments
Accounts Receivable
Prepaid Expenses
Capital Assets
Current Liabilities
Cheques written in excess of bank balance
Accounts payable and accured liabilities
General Fund Balance
Revenue
Donations and in memoriam
Fundraising events
Investment income
General Expenditures
Administration
Amortization
Fundraising
10
Functional Expenditures
Breast Cancer Awareness & Education
Canadian Breast Cancer Research Alliance - Refund
Grants
Excess of (Expenditures Over Revenue)
www.bcsc.ca
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Breast Cancer
Society of Canada
420 East Street North
Sarnia, ON N7T 6Y5
Toll Free: 1-800-567-8767
Email : bcsc@bcsc.ca