April 2015
SATURDAY, NOVEMBER 22, 2014
Your Weekend is New Zealand’s most read
newspaper-inserted magazine. It has a distinct identity,
reflecting the interests and needs of its readership in the
Dominion Post, The Press and the Waikato Times.
The 2015 readership/circulation figures, published in
February, revealed more people read Your Weekend than
both Canvas and Sunday magazines.
Since its dynamic re-launch in August 2014, Your
Weekend has been presenting substantial, smart stories
with an edge, which are also visually compelling.
WHEN
ERIC
MET
HEIDI
SATURDAY, DECEMBER 6, 2014
PLUS
Wanderlust win
NEW AGE
THE NEW
NORMAL
Readership
359,000 AP 10+ (Net Undup)
356,000 AP 15+ (Net Undup)
Along with arresting photography and design, Your
Weekend has taken a broader approach to issues and
profile-based features which have a national appeal
in print and on our digital platform stuff.co.nz
Each edition also features a strong local flavour.
It’s a magazine to luxuriate over, not one that lectures. It’s
challenging and never dull. Our stories start conversations.
Your Weekend is also entertaining, humorous
and insightful. Along with our main features
and profiles, there is a strong lifestyle
focus. Our regular columnists – including
Peta Mathias, Ruth Pretty, David Burton,
Michael Donaldson, Joseph Slater,
Greg Bruce and Ali Ikram - share their
expertise and advice on topics ranging
from food, drinks, gardening, homes,
film, fashion, beauty, books and DIY.
The strength of Your Weekend is
its ability to provide a variety of
topics and subjects.
Sarah Daniell, Editor
READER PROFILE
Your Weekend is one of the top 5
most read weekly magazines in NZ
with 359,000 (10+) readers.
52% are main
household shoppers
57 % are female
31% have household
incomes $100k+ - well
above the average
77% enjoy local
news and events
Believe it is essential to
plan for the future 68%
Attracted to
new ideas 67%
The majority (84%) of Your Weekend readers are aged 40+ and fall into the Top 3 Socio’s and Top Tags, they are financially
comfortable and they believe it is important to invest and plan for the future. 72% have savings or investments and are 68% more
likely than the average to have invested more than $100,000.
Your Weekend readers regularly entertain family and friends at home and believe it is important to spend time together as a
family. They are more likely to have wine with their meals and they like dining out. They are environmentalists at heart and they
try to buy environmentally friendly products when possible. They are keen gardeners and they support local events, try to buy NZ
made products often and believe New Zealand is a good place to live. Readers are moderate TV viewers and heavy magazines
and newspaper readers.
Readership 15 yrs+: 180,000*
Your Weekend’s readership in
Dom Post’s circulation area:
100,000 (27%)**
Readership 15 yrs+: 182,000*
Your Weekend’s readership in
The Press’s circulation area:
124,000 (33%)**
Readership 15 yrs+: 77,000*
Your Weekend’s readership in
Waikato Times circulation area:
47,000 (20%)**
*Source: Nielsen CMI Q1 2014 - Q4 2014, AIR, AP 15+
** Source: Nielsen CMI Q1 2014 - Q4 2014 (AP 15+ readers in the hosts’ circulation area) DP= Wellington/Kapiti, CP= CP retail Catchment, WT = WT
Primary Circulation area
Home AA
Keep things classic and flattering at the beach or by the pool this summer
with a simple, onepiece swimsuit. Mix it with interesting sunglasses, graphic cover-ups
and
d colourful accessories
for a dash of excitement, writes fashion editor Karlya Smith.
SOFT
rfax NZ
Photos: Kent Blechynden/Fai
reflects a fascination
with New York.
k
Gimme a breadiner
already, it’s a
as it
bacon, especially
sed
artichokes and
couple of unadvertia zigcomes with a
ed onions and
extras – caramelis
of mayo.
zag squiggle
fair
represents a
Queens Beans
a dull vego burger
effort to enliven
yoghurt,
and smoked
with jalapenos
Joe sandwich
is
while the Sloppy
bun)
er
in a hamburg
(served here
on the
– a variation
just what it is
mince sauce,
humble bolognese chilli and red
a little
perked up with
on
pepper.
short ribs were
Barbecue pork
e
inner succulenc
the road towards – not quite there
and outer stickiness
good.
but still pretty
alas, were soggy.
Hand-cut fries,
has no liquor
As yet, this dive
the bar
tells me that
licence but Elie
limited
be
will
side of the operation on tap) since
beers
s
(mostly to craft
be bottomles
will
their star attraction
the
Kent Terrace.
as served in
partner Bryn
cups of coffee,
Elie and his business
Marie cafe
truck
Sts, Mt
hen the Monde
to set up a food
s & Roxburgh
d
initially planned
haunt for folk
Cnr Majoribank
of the Hollywoo
opened as a
corner of
– until, in a replay flew to Auckland
Victoria
singers on the
they
in 1958, it
comedy Chef,
at the
Majoribanks
Ph: 384 9300
first woeful look
Roxburgh and
late
and got their
audience sporting
bought.
Open early til
they had just
attracted a young
hipster
crud bucket
coming soon
to get their
black-rimmed
and
Licence:
Cost:
managed
beards
full
venue
of mains: $10-$24.
Thankfully they
this very same
Price range
rdrinks)
specs. Now that
idea
money back.
d as a ‘‘deli-dine
$64 for two (excluding
had the bright
has been relaunche clientele once
1⁄2
Then the pair
New York
its young
Food: ✪✪✪
diner selling
dive’’ in 2014,
– full
of opening a
York for
latest fashion
Service: ✪✪✪✪
flew to New
again sport the
✪✪✪✪
med hipster
street food. They
their holiday
Ambience:
nal visit and
beards and black-rim
an inspiratio
the
the walls of Five
specs.
in 1970,
for this project:
snaps now cover
Marie closed
compelling option the Five
After Monde
to
their
Boroughs.
a trattoria fondly
name refers
to suspect that
the interior
the venue became ento before being cafe’s
This leads one
New York and
diner.
Boroughs of
a tourist’s
known as Regurgim
traditional US
a midcentury
doesn’t
might also be
evoke
to
menu
Hazel.
by
the tradition
as
intended
I’m told those
in the
But let’s hope
fully refurbed
interior is
unlike
deli, as seen
snapshot, although buttermilk fried
now has this
coffee itself, since
diner or Jewish
the
But never until
extend to the
quite so
our
Allen.
in the know that
a refit looking
mainstream,
films of Woody
is authentic.
emerged from
the American
to the
are Jewish
chicken here
don’t tolerate
Certainly there
is thanks mainly ing
as
one of their better
spiffing. This
nouveau hipsters
the menu, such
It’s certainly
black wainscott
references in
housetiling job – shiny
dishwater.
and the zingy
dishes.
green trim.
r and
corned beef
tasty side of fried
so
with white and
(carrot, cauliflowe
Another is the
tiling is currently
made pickles
Granted, wall
a
of garlic).
of becoming
cloves
danger
whole
in
a
trendy it’s
must have seemed
cliche. Yet tiling
New York
is faithful to a
Five Boroughs
cup.
a bottomless
deli-diner, with
FIVE BOROUGHS
W
22
YW
SATURDAY,
NOVEMBER
STRONG
Loobie’s
Story
kimono, $299
the new
Michael Donaldson
normal
Max dress, $89
One for
the road
Lonely Swim
swimsuit, $195
Elie Assaf
But when co-owner
ted
dip of reconstitu
introduced our
name,
by its Arabic
dried yoghurt
own
revealing his
labneh, he was
nd: his dad Tony
on
Lebanese backgrou
Phoenician Falafel
famously owns
Killarabbit Double
New
They flew to
York for an
visit
inspirational
ay
and their holid
cover
snaps now
Five
the walls of
Boroughs.
Sunscreen
Spray, $50
Love sunglasses, $800
Lancome City
Miracle CC
Cream, $79
Huffer towel, $69
Essie Nail
Nail Colour
Colo
Midnight Cami,
Ca
ami, $2
$22.99
■
■
STOCKISTS
22, 2014
Briarwood: Hamilton, Wellington, Christchurch and briarwood.co.nz | Citta Design:
esign: Nationwide,
Nation
and
cittadesign.com | Huffer: Hamilton at North Beach and Spot X-Cheapskates, Wellington
at Area 51, and Empire,
ire,
Christchurch at Cheapskates and Stencil, and hufferstore.com | Le Specs: 0508 EYEWEAR,
and lespecs.com.au
au
| Loobie’s Story: At Hartleys Hamilton, Wellington and Christchurch, and loobiesstory.co.nz
| Lonely
Swim (Lonely Hearts Club): Hamilton at Sisters on London; Wellington at The Service
Depot; Christchurch
urch
at Infinite Definite, Ballantynes and Rouche, and lonelylabel.com | Love: See clearly.co.nz |
Max: Hamilton, Wellington,
ton,
Christchurch and maxshop.com | Ottoloom: See ottoloom.co.nz | Speedo: See
speedo.co.nz for stockists
kists
■
8
Cit
Citta
De
Design
bea
beach
bag $60
bag,
SATURDAY, JANUARY 3, 2015
YW
6, 2014
SATURDAY, DECEMBER
■
YW
11
T
RADITIONAL Christmas
decorations certainly have
their charm, but what if you
have a contemporary living
space that doesn’t exactly lend
itself to lashings of red, green
and tinsel? This year I decided to
create some bold new
decorations and prove that silly
season decor can be fresh,
colourful and a lot of fun if you
are willing to think outside the
square. Although this wall
arrangement may not be your
standard ‘‘boughs of holly’’, it
encourages tradition in the sense
that making your own
decorations to complement your
living space can be something
for the whole family to enjoy
every year.
Dusky Sounds
Marlborough
Sauvignon Blanc
2014
✪✪✪✪✪
$12, Best Buy
This remarkably
well-priced sav ‘‘flows
gracefully and lingers
long’’, thought the
Cuisine tasting panel.
Available at
supermarkets. For
the full results of
the
Cuisine NZ sauvignon
blanc tasting, see
the latest issue of
Cuisine
(mags4gifts.co.nz).
YOU WILL NEED
■ 35cm polystyrene wreath
■ 20cm-high papier-mache
numbers or letters of your choice
to spell out something festive
■ Resene paints Aqua, All Black,
White, and Red Berry
■ Various faux flowers of your
choice
■ Rope: 5mm x 15m
■ 25mm masking tape
■ Thin cork craft square
■ 6mm dowel
■ String
Otago, is a knockout.
say the same about
Invercargill
Brewery. B.man
summer drinking.
Pilsner is perfect
for a Taranaki:
summer day and
Mike’s at Urenui
the cider is top notch
has long
too.
been a Naki stalwart
and is well worth
’m a big fan of the
Central Otago:
the stop in or out
It’s hard to find
old saying that
of New Plymouth,
but if
but
beer is best drunk
you can, hunt down
I was recently blown
in the shadow of
some Killarabbit
away by the
the brewery.
Double IPA from
beers from Brew
Bannockburn
Mountain. Pale
Pat
Brewery. It’s the
It’s a way of saying,
Supreme is the
only beer they make
definition of a modern
in days of yore,
that beer didn’t
but it’s stunning:
Kiwi pale ale, but
travel that well.
an
unfiltered,
don’t pass up a
These
days, as long as
unpasteurised,
Blondini for easy
beer is kept cold
double IPA fermented
summer supping.
on its
journey, it should
Gisborne: Sunshine
reach you in a pretty and aged in pinot noir barrels.
Brewery has
good state.
Nelson: Talk about
always been dear
spoiled for choice!
to my heart. It’s
But make sure you
But this holiday
recently been taken
period, why not
get to Golden Bay
over but nothing
use that old truism
and experience
says summer on
as a motto and
the joy of a fresh
the east coast better
try
to drink local. The
Captain Cooker
than a Gizzy Gold.
recent craft beer
at the Mussel Inn,
or
boom means that
go to Mapua Wharf
Mt Maunganui:
almost anywhere
The small town
to visit Golden
of
you go on holiday
Bear and enjoy
Kawerau is home
this summer,
whatever amazing
to a great range
there’s bound to
of
invention is on
beer from Mata.
be a small, local
tap. Plus
Tumeke, a New
brewery nearby.
beauty of Townshend there’s the
Zealand-style IPA,
just bursts with
, New Zealand’s
champion brewery,
To help you on
flavour.
this road trip, here
where I’d always
are some starters:
go for a Sutton
Raglan: It’s not
Hoo.
exactly local but
Good
Deep South: Riverton
Hawke’s Bay: Wine
George in Frankton
long been a premier
is one of New
country is slowly
is close enough
tourist attraction,
Zealand’s most
coming around
to and now there’s
this holiday hotspot.
stunning, underto beer and Zeelandt,
a beer to go with
The spicy, tart
appreciated beaches
in Esk Valley, is
that:
and refreshing
from Hot Water
fast becoming the
White Ale is an
and you could
Brewery in
ideal
flagship. Their Weissbier
sundowner.
Whenuakite. Go
for Kauri Falls Pale
is perfect
Coromandel: Hot
Ale at twilight and
Water Beach has
the Barley Wine
towards midnight.
I
Coola Sport
Pina Colada
Briarwood slides, $299
IPA, by Bannockbur
n Brewery in Central
This holiday period,
why not drink local.
Le Specs sunglasses, $65
Ottoloom organic
cotton towel, $69
contemporary
Christmas cheer.
Don’t be tempted
to serve sauvignon
blanc straight from
the fridge – its
aromas and flavours
will
be stunted by the
cold.
For a sav to shine,
the
correct serving
temperature is 12-16
degrees, so take
it out of
the fridge half an
hour
before pouring.
Speedo shapewear
swimsuit, $105
Essie N
Nail Colour in
Mink Muffs, $22.99
Sarah Withell’s
project provides
Beer
Wine from Cuisine
AA
coming to New Zealand
lifestyle festival is
States yoga and
revolution.
A smash-hit United
on the Wanderlust
Naomi Arnold reports
for the first time.
Photos: BELINDA MERRIE AND SUPPLIED
and flavour.
New Age
Fashion BB
Life’s a beach
chicken
Buttermilk fried of this dish, as
secrets
Here are the
firstly, the chicken
revealed by Elie:
overnight in
pieces are marinatedbattered once,
are
buttermilk. They
into
before they go
and then again
coating
. This armour
the deep-fryer
in, thus explaining
seals everything
l succulence
the chook’s exceptiona
Five Boroughs
Deck the walls
try AA
One thing to
David Burton
Dine
Wine country
is
slowly coming
around to beer
and Zeelandt,
in
Esk Valley, is
fast
becoming the
flagship. Their
Weissbier is
perfect summ
er
drinking.
SATURDAY, JANUARY
3, 2015
YW
24
YW
SATURDAY, NOVEMBER 29, 2014
13
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the advertiser only uses such information in accordance with this paragraph 1(d).
2.You agree to indemnify us against any losses, liabilities, costs, claims or expenses whatsoever arising directly or indirectly from any
breach of the warranties set out above and from any costs incurred in our making corrections or amendments in accordance with the
terms that follow.
3.We must receive all creative materials and information from you in accordance with the timeframes specified on the insert order or email
confirmation.
4. We may refuse to publish, or withdraw material from publication without having to give reason.
5.We may publish the material at a time different from originally booked or where applicable in the next available issue if there is an error
or delay in publication of the advertising as booked.
6.All creative submissions are subject to reasonable approval by us. We may require that material is corrected or amended to conform to
style, or for other genuine reasons.
7. We may provide guidelines to be followed where you include an Internet addresses in advertising.
8.The positioning or placing of any material in a publication or website is at our discretion except where specifically agreed in writing. 9. You must tell us as soon as possible if there is an error or omission in any material placed by us on your behalf.
10.Campaign advertising impressions will be counted and recognised by our ad-serving engine. A third party ad-serving engine may also
be used but its impression count won’t be recognised unless we agree otherwise in writing.
11.If you wish to cancel an advertisement or campaign you must communicate this in writing to us. A cancellation fee may apply, please
refer to the applicable advertising rate card or insertion order for specific details of any cancellation fee.
12.The charge for advertising will be in New Zealand dollars and in accordance with the applicable rate card applying at the time for the
publication, unless we agree otherwise in writing.
13.Rate card adjustments will be published on our publications and sites. New rates will apply one month after the rate adjustment is
published.
14.If you are not a New Zealand resident the cost of any advertising you place with us will be zero-rated for GST purposes. If you are a
non-resident agent placing advertising on behalf of a New Zealand resident GST will be applied at the standard rate.
15.Payment is due on the 20th of the month following advertising unless we specify otherwise in writing. If payment is not made by the due
date you will be liable for all costs of recovery, commissions and collection fees at market rates.
16.We exclude all implied conditions and warranties from these terms except to the extent that they cannot be excluded by law. The
guarantees contained in the Consumer Guarantees Act 1993 are excluded where you acquire or hold yourself out as acquiring goods or
services for the purpose of a business.
17.We will not be liable for any loss including any loss of revenue or profit and any indirect or consequential loss arising from or in relation
to any error or omission in publishing or failure to publish and if we are found to have any liability for any circumstance that liability is
limited to the cost of the space of the advertisement.
18.Where you utilise any aspect of our creative services in the design or production of an advertisement (including photographic or design
work) you acknowledge that we own the copyright in such work and that such work is not work for which a commission payment has
been made or agreed. You may not use any such advertisement in any other publication without our specific written consent.
19.By placing an advertisement for publication you grant us a perpetual, royalty fee license to reproduce the advertisement in any print or
electronic media we offer customers now or in the future.
20.You acknowledge that you have not relied on any representation made by us or on behalf of Fairfax New Zealand in connection with
advertising.
21.All DVD’s, Blu-ray disks and videos, and any other restricted publications advertised for sale must include its Classification as determine
by the New Zealand classification office any may be advertised only in accordance with the conditions imposed by the Classification
Office. We may require written evidence of New Zealand classification ratings and Classification Office conditions for each DVD, video
or any publication.
22.We have the right at any time to provide advertising data (including but not limited to the Customers total advertising rate card spend)
for publication by Nielsen Media Research as part of our membership of the IAB of New Zealand and to monitor ad spend of
New Zealand.
23.You will be charged an additional fee of 2% including GST when making payments by Visa, MasterCard or American Express cards.
This excludes prepaid advertising unless prepaid advertising is being paid for at the front counter of any of our premises.
24.In addition to these Terms and Conditions you acknowledge that all advertising including the conditions of payment, delivery and
changes to or cancellation of such advertising, will be in accordance with and subject to the conditions notified to you or generally
published by Fairfax from time to time.
25.We may at our sole discretion vary these Terms and Conditions at any time provided that: (a) such amended terms will not affect prior
agreed advertising orders; and (b) if you do not agree with a variation then you may cease placing orders with us.