Immediately Release
A Mind-liberating Journey to Renaissance
----FILA F/W 2013 Press Conference & Gala Dinner
21 June 2013 (Friday) – Century-old renowned Italian lifestyle brand FILA proudly
presented its new Italian-inspired Fall/Winter 2013 collection to guest celebrities and
media representatives from around the country at The Venetian® Macao-Resort-Hotel. For
hundred years, FILA has been building on the solid foundation of Italian style,
characterized by classicism, fashion, quality and simplicity. Running in tandem with the
launch of the new F/W collection, which ushered attending guests into an imaginative
journey to the romantic Italian Renaissance, was the 40th anniversary exhibition of the
brand’s emblematic F-Box logo opened also at St. Mark’s Square at The Venetian®
Macao’s Shoppes Grand Canal.
Renaissance Revisited
Celebrating the 40th anniversary of FILA F-Box logo, St. Mark’s Square at The
Venetian® Macao’s Shoppes Grand Canal was immersed in a- F-Box frenzy, where
interesting displays and vibrant exhibits decorated with the popular F-Box motif were all
over the place. The square also served as the backdrop against which the FILA F/W 2013
collection was unveiled. Following the screening of a short film illustrating FILA’s rich
history of more than a hundred years, Mr. Marco Negri, who flew all the way from the
brand’s museum in Italy, appeared as a surprise guest to share the century-old legend of
FILA. The opening ceremony of FILA F/W 2013 Press Conference was then officiated by
Mr. Yao Weixiong, President of FILA China, Ms. Shu Qi, the new brand ambassador of
FILA, and Ekin Cheng as a special guest. The subsequent runway show saw 8 models
showcasing the new main lines of FILA’s FW13 collection, offering
the chance to
preview the new looks of FILA.
The event came to its climax when the centerpiece of the night hit the stage at the
Ballroom of The Venetian Macao. The modern ballroom was transformed into a classic
Renaissance scene to bring out the sensation of time travel. The minimalist stage design
was matched with layers of lighting to underline FILA’s DNA of quality and simple chic,
bringing out the unique style of this season. Overturning the traditional sporty image,
FILA’s new modern lifestyle concept proposes a clothing experience with a unique sense
of design and quality, which attracts huge following of discerning, stylish sports lovers.
FILA Fall/Winter 2013 Collection
Inspired by the Italian Renaissance, FILA’s F/W 2013 collection enriches the brand’s
unique minimalist style with a touch of humanity and history. The new collection finds its
root in Florence, Italy -- the famous global art capital and the cradle of the European
Renaissance. Cultural influence is seen in every detail to create an enchanting, romantic
ambience: lily, the Florentine floral emblem, elegantly adorns women’s T-shirts, while the
Italian word “Ponte” makes an impressive motif. This season, women’s collection features
high-tech fabric that combines velvet and modal, with exquisite tailoring to highlight the
feminine bodyline. With Shu Qi assuming FILA’s new ambassador, the brand has
developed for her a wide variety of cotton clothing products. The premium genuine fur
perfectly represents the elegant femininity without compromising the vibrant chic. For
men’s collection, the sportswear brand’s DNA of comfort and functionality is reinterpreted
with fashionable, quality fabric and unique styles to create an elegant, unique image for
stylish high-fliers.
Unlike ordinary sneakers, FILA footwear blends fashion and function to meet your
every need. Thanks to the specially made sole, ladies now have the choice to look
slenderer with the velvet collection.
About FILA
Founded in Biella, Italy by the FILA brothers in 1911, the century-old renowned Italian
lifestyle brand FILA started as a textile and knitwear manufacturer. In the 1970s, FILA
achieved diversification by developing sportswear arms for sports such as tennis, golf,
fitness, skiing, hiking and basketball, gradually establishing itself as a paramount lifestyle
brand. Today, adhering to the brand philosophy that built on the positive “can-do” spirit of a
trailblazer, FILA has swept the globe with its dynamic elegance, quality materials, and
tailoring excellence. Among the many signature designs of the brand, the vertical stripe
design is widely recognized as the embodiment of the brand’s spirit. FILA products are
currently sold in more than 30 countries including Italy, the United Kingdom, Germany,
France, the United States, Japan, Korea, Brazil and Russia.
About FILA China
Inheriting the modern lifestyle concept, FILA constantly strives to provide Chinese
consumers with minimalist, elegant, fashionable and quality product experience, while
creating for them a personalized shopping environment as an integral component of a chic
lifestyle. The retail space in Mediterranean blue is decorated using a modern design
language centering on simple and streamlined elements to create the artistic, luminous
island. The elegant and relaxing environment offers a wide spectrum of sensual delights in
addition to shopping surprises, which demonstrate FILA’s elegant taste, ultimate pursuit of
details and impeccable insights into lifestyle.
For further media enquiries, please contact:
FILA
Ms Michelle Lo
Ms Julian Chu
Senior Marketing Manager
Senior Marketing Executive
Email: michelle.lo@fila.com.hk
Email: Julian.chu@fila.com.hk
Tel: +852 3987 1178
Tel: +852 3987 1177
Occasions PR & Marketing Limited
Ms. Camy Tong / Ms. Vanessa Lai
Email: camy@occhk.com / vanessa@occhk.com
Tel: + 852 2523 7666
Shop list – HONG KONG:
Shop 034, Cityplaza II, Taikooshing
Tel: +852 2967 5850
Level 4, Sogo Dept. Store, Causeway Bay
Tel: +852 2574 0876
Shop 732, Time Square, Causeway Bay
Tel: +852 2506 0822
Shop 124, Level 1, Pacific Place, Phase II, 88 Queensway, Admiralty
Tel: +852 2918 1761
Shop No. 214 on level 2, K11, 18 Hanoi Road, Tsimshatsui
Tel: +852 3122 4031
Shop G47, G/F, Site B & C Park Lane Shopper's Boulevard,
143-161 Nathan Road, Tsimshatsui
Tel: +852 2199 7266
Shop 430, Level 4, Grand Century Place,
193 Prince Edward Road West, Mongkok
Tel: +852 2264 3660
Shop 120, L1/F, Plaza Hollywood, 3 Lung Poon Street,
Diamond Hill, Kowloon
Tel: +852 2955 4318
Unit 1, Level 8, Megabox, 38 Wang Chiu Road, Kowloon
Tel: +852 2629 5377
Unit L1-02, Level 1, Festival Walk, 80 Tat Chee Avenue, Kowloon
Tel: +852 2757 5312
Shop 2-057, Level 2, Yata Department Store, Phase 3,
New Town Plaza, Shatin
.
Tel: +852 2699 6306
Shop 105, Level 1, Metroplaza, 223 Hing Fong Road,
Kwai Fong
Tel: +852 2487 8922
Shop 47, Level 2, Discovery Park Shopping Centre, Tsuen Wan
Tel: +852 2592 7286
Shop list – MACAU:
Shop 2401, L3, The Grand Canal Shoppes, Venetian, Macao
Tel: +853 2882 8242