GAMES BEGIN JUNE 22ND!
RETAIL PRODUCT PLAN
6 GAMES
1 BOOK
JUNE – JULY 2015
calottery.com
LOTTERY NEWS
DISCOVER THE NEW DELUXE 7’S PLAYBOOK
Deluxe 7’s Playbook will arrive June 22nd!
• Full advertising support begins July 6, 2015
• A winning Deluxe 7’s Playbook MUST be redeemed with ALL pages intact. VOID IF SEPARATED.
• Display the POS in your store to remind your customers that the Playbook is available at your location!
Display dates: 6/22-8/2
Playcenter Poster
6 Games. 1 Playbook. Endless Fun.
LOTTERY NEWS
2nd CHANCE UPDATE
Deluxe 7’s Playbook 2nd Chance Bonus Promotion
Look for an exciting Deluxe 7’s Playbook Scratchers®
2nd Chance Bonus Promotion coming soon! All non-winning
Deluxe 7’s Playbook Scratchers® ticket codes submitted during
the promotional period will let players play an exciting and
interactive digital game that will reveal their entries for a
2nd chance to win $50,000!
Changes to Fantasy 5 – 2nd Chance!
Starting in July, Fantasy 5 – 2nd Chance gets even better for you
and your customers! These changes will make it easier for your
players to enter the Fantasy 5 – 2nd Chance weekly drawings
for cash prizes totaling $42,000 and makes it easier for you to
make the sale!
The changes are:
1. There will no longer be an additional voucher printed
for Fantasy 5 – 2nd Chance webcodes. The 2nd Chance
webcode will print right on the game ticket just like
SuperLotto Plus®, saving you time!
2. The Fantasy 5 – 2nd Chance webcode will change from
20-digits to 13-characters, saving your players time when
inputting these webcodes into 2nd Chance.
20
$
GAME #1175
DELUXE 7’S PLAYBOOK
WIN UP TO $1,000,000!
6 EXCITING GAMES IN EACH BOOK!
HOW TO PLAY
Each game plays separately.
• Topaz 7’s – Find a “
” symbol
(14 rows that play separately with 2X
and 3X multipliers) and 2 Fast Spots
($20 and $40).
• Ruby Red 7’s – Find a “
” symbol
with a 2X multiplier. 2 bonus spots.
• Sapphire Blue 7’s – Match like
symbols with a 2X multiplier. Find
a “ ” symbol with a 5X multiplier.
Plus a $50 Fast Spot.
• Emerald 7’s – Tic-tac-toe with
“ ” symbols. Match 2 like prizes.
Key number match with a
10X multiplier.
PRIZE PAYOUT
75%
After game start, some prizes, including top prizes, may have
been claimed. Number of winners based on sales, number of
tickets distributed, and claims. Prizes not exempt from Federal
Tax. By law, the Lottery must notify the IRS of prize winnings
of $600 or more. Must be at least 18 years or older to play. Use
this to provide odds of winning prizes to your customers.
ODDS & WINNERS*
Prize level:
Odds:
$20
$25
$40
$50
$100
$500
$1,000
$5,000
$10,000
$25,000
$1,000,000
5
9
19
21
49
667
3,429
300,000
300,000
600,000
1,200,000
Total Winners:
2,320,000
1,280,000
640,000
560,000
244,000
18,000
3,500
40
40
20
10
Overall odds: 1 in 2.37
Total Winners: 5,065,610
*Odds and winners are estimated. For final game odds
and winners, please visit calottery.com.
• Amethyst 7’s – Find a “
” symbol
with a 5X multiplier. Key number
match with an autowin and a
20X multiplier.
• Diamond 7’s – Key number match
with a 10X and 20X multiplier. Plus a
$100 Fast Spot.
UPC CODE
Retailer Cost of Pack:
$600
Less 6% Commission/Handling Fee:
$36
Final Cost per Pack
$564
4
MONEY MONEY MULTIPLIER
GAME #1174
5
$
WIN UP TO $100,000!
18 CHANCES TO MULTIPLY YOUR PRIZE!
HOW TO PLAY
• Match any of “YOUR NUMBERS”
to any “WINNING NUMBER,” win
PRIZE shown.
• Scratch off the “
” for
each prize won, uncover a “
,
,
or
” and multiply the
corresponding prize.
• Get a “
,” win that PRIZE
automatically.
ODDS & WINNERS*
Prize level:
Odds:
TICKET
$6
$10
$15
$20
$25
$30
$40
$50
$75
$100
$200
$400
$500
$1,000
$10,000
$100,000
10
16
21
32
40
198
198
367
436
594
600
1,600
3,750
8,000
15,000
240,000
1,920,000
Total Winners:
1,920,000
1,200,000
900,000
600,000
480,000
96,800
96,800
52,320
44,000
32,320
32,000
12,000
5,120
2,400
1,280
80
10
Overall odds: 1 in 3.51
Total Winners: 5,475,130
*Odds and winners are estimated. For final game odds
and winners, please visit calottery.com.
PRIZE PAYOUT
68%
After game start, some prizes, including top prizes, may have
been claimed. Number of winners based on sales, number of
tickets distributed, and claims. Prizes not exempt from Federal
Tax. By law, the Lottery must notify the IRS of prize winnings
of $600 or more. Must be at least 18 years or older to play. Use
this to provide odds of winning prizes to your customers.
UPC CODE
Retailer Cost of Pack:
$400
Less 6% Commission/Handling Fee:
$24
Final Cost per Pack
$376
5
3
$
GAME #1173
5X CROSSWORD
WIN UP TO $20,000! FAST $20 SPOT!
CHANCE TO WIN 2X, 4X OR 5X YOUR PRIZE!
HOW TO PLAY
1. Scratch “YOUR LETTERS” one at a
time to reveal a total of 18 letters.
2. Scratch each letter in the
CROSSWORD PUZZLE that matches
“YOUR LETTERS.”
3. Completely uncover two or more
words in the CROSSWORD PUZZLE
and win corresponding prize shown
in the PRIZE KEY.
PRIZE PAYOUT
62%
After game start, some prizes, including top prizes, may have
been claimed. Number of winners based on sales, number of
tickets distributed, and claims. Prizes not exempt from Federal
Tax. By law, the Lottery must notify the IRS of prize winnings
of $600 or more. Must be at least 18 years or older to play. Use
this to provide odds of winning prizes to your customers.
UPC CODE
Retailer Cost of Pack:
$300
Less 6% Commission/Handling Fee:
$18
Final Cost per Pack
$282
6
4. Uncover the “BONUS” spot and
multiply your total winnings by
that number.
5. Uncover a “ ” in the “FAST $20
SPOT,” win $20 instantly!
ODDS & WINNERS*
Prize level:
Odds:
TICKET
$4
$5
$10
$20
$50
$100
$1,000
$20,000
17
9
12
38
71
203
1,200
80,000
1,200,000
Total Winners:
1,440,000
2,640,000
1,968,000
624,000
336,000
118,000
20,000
300
20
Overall odds: 1 in 3.36
Total Winners: 7,146,320
*Odds and winners are estimated. For final game odds
and winners, please visit calottery.com.
COOL CAT
GAME #1172
1
$
WIN UP TO $500! QUICK $10 SPOT!
HOW TO PLAY
• Match 3 like prizes, win that prize.
• Uncover a “ ” in the “Quick $10
Spot,” win $10 instantly!
ODDS & WINNERS*
Prize level:
Odds:
TICKET
$2
$4
$5
$10
$20
$40
$100
$500
12
17
31
46
114
417
2,143
9,600
480,000
Total Winners:
2,620,800
1,872,000
998,400
673,920
274,560
74,880
14,560
3,250
65
PRIZE PAYOUT
57%
After game start, some prizes, including top prizes, may have
been claimed. Number of winners based on sales, number of
tickets distributed, and claims. Prizes not exempt from Federal
Tax. By law, the Lottery must notify the IRS of prize winnings
of $600 or more. Must be at least 18 years or older to play. Use
this to provide odds of winning prizes to your customers.
Overall odds: 1 in 4.78
Total Winners: 6,532,435
*Odds and winners are estimated. For final game odds
and winners, please visit calottery.com.
UPC CODE
Retailer Cost of Pack:
$250
Less 6% Commission/Handling Fee:
$15
Final Cost per Pack
$235
7
DISPLAY STARTING JUNE 22ND
32 BIN GUIDE + PLAYBOOK
Contact Your Lottery Sales
Representative for Information on How
to Merchandise Deluxe 7’s Playbook.
$20
Game # 1133
$20
Game # 1133
$20
Game # 1160
$20
Game # 1160
$20
Game # 1100
$10
Game # 1144
$10
Game # 1170
$10
Game # 1170
$10
Game # 1148
$10
Game # 1156
$10
Game # 1163
$10
Game # 1163
SALES TIP
Double-facing key games will increase
sales, reduce out-of-stock on highdemand game(s), and raise your profits.
Final Cost per Pack
$564
$470
$376
$282
$188
$235
W
NE
Price Point
$20
$10
$5
$3
$2
$1
W
NE
SCRATCHERS® PRICING
$5
Game # 1174
$5
Game # 1174
$5
Game # 1167
$5
Game # 1167
$5
Game # 1132
$5
Game # 1169
$5
Game # 1159
$5
Game # 1171
$5
Game # 1155
$5
Game # 1162
$5
Game # 1143
$3
Game # 1158**
ATTENTION RETAILERS
• Games may change based on available
inventory and rate of sale.
**Place face $3 Tripling Bonus Crossword
(1158). If inventory is not available, please
double face $3 5X Crossword (1173).
W
NE
* Games selected to be removed are
based on statewide sales performance
and available inventory levels. Continue
to display your “best-selling” Scratchers®
for your location.
SCRATCHERS® TO REMOVE*
$3
Game # 1173
$3
Game # 1168
$2
Game # 1165
$2
Game # 1161
$1
Game # 1172
$2
Game # 1154
Please return these Scratchers® to your Lottery
Sales Representative.
W
NE
$3
Game # 1166
8
$1
Game # 1164
$5
Game # 1147
$3
Game # 1151
$1
Game # 1157
DISPLAY STARTING JUNE 22ND
28 BIN GUIDE + PLAYBOOK
Contact Your Lottery Sales
Representative for Information on How
to Merchandise Deluxe 7’s Playbook.
$20
Game # 1133
$20
Game # 1133
$20
Game # 1160
$20
Game # 1160
$20
Game # 1100
$10
Game # 1170
$10
Game # 1163
$10
Game # 1148
$10
Game # 1156
$10
Game # 1144
$5
Game # 1162
$5
Game # 1171
$5
Game # 1155
$5
Game # 1174
$5
Game # 1174
$5
Game # 1143
$5
Game # 1169
$5
Game # 1167
$5
Game # 1159
$3
Game # 1166
SALES TIP
Double-facing key games will increase
sales, reduce out-of-stock on highdemand game(s), and raise your profits.
Price Point
$20
$10
$5
$3
$2
$1
Final Cost per Pack
$564
$470
$376
$282
$188
$235
W
NE
ATTENTION RETAILERS
W
NE
W
NE
SCRATCHERS® PRICING
• Games may change based on available
inventory and rate of sale.
**Place face $3 Tripling Bonus Crossword
(1158). If inventory is not available, please
double face $3 5X Crossword (1173).
$3
Game # 1158**
$3
Game # 1173
$3
Game # 1168
$2
Game # 1161
$2
Game # 1165
$1
Game # 1172
$2
Game # 1154
Please return these Scratchers® to your Lottery
Sales Representative.
W
NE
* Games selected to be removed are
based on statewide sales performance
and available inventory levels. Continue
to display your “best-selling” Scratchers®
for your location.
SCRATCHERS® TO REMOVE*
$1
Game # 1164
$5
Game # 1147
$3
Game # 1151
$1
Game # 1157
9
DISPLAY STARTING JUNE 22ND
24 BIN GUIDE + PLAYBOOK
retailer clerk-facing side
$20
$20
Game # 1133
$20
Game # 1160
$10
Game # 1148
W
NE
Contact Your Lottery Sales
Representative for Information on How
to Merchandise Deluxe 7’s Playbook.
$20
Game # 1100
$10
Game # 1156
Based on rate of sale, please face either
$20 $5 Million Jackpot (1100) or
$10 $1,000,000 Taxes Paid (1156).
$10
Game # 1163
$10
Game # 1170
$10
Game # 1144
$5
Game # 1171
$5
Game # 1155
$5
Game # 1169
$5
Game # 1143
$5
Game # 1174
$5
Game # 1167
$5
Game # 1162
$5
Game # 1159
$3
Game # 1166
W
NE
SALES TIP
Double-facing key games will increase
sales, reduce out-of-stock on highdemand game(s), and raise your profits.
SCRATCHERS® PRICING
Final Cost per Pack
$564
$470
$376
$282
$188
$235
ATTENTION RETAILERS
W
NE
Price Point
$20
$10
$5
$3
$2
$1
SCRATCHERS® TO REMOVE*
$3
Game # 1158
$3
Game # 1173
$3
Game # 1168
$2
Game # 1161
$2
Game # 1165
$1
Game # 1172
* Games selected to be removed are
based on statewide sales performance
and available inventory levels. Continue
to display your “best-selling” Scratchers®
for your location.
$1
Game # 1164
customer-facing side
10
Please return these Scratchers® to your Lottery
Sales Representative.
W
NE
• Games may change based on available
inventory and rate of sale.
$2
Game # 1154
$5
Game # 1153
$3
Game # 1151
$1
Game # 1157
DISPLAY STARTING JUNE 22ND
20 BIN GUIDE + PLAYBOOK
$20
Game # 1133
$20
Game # 1160
$10
Game # 1170
$10
Game # 1163
W
NE
Contact Your Lottery Sales
Representative for Information on How
to Merchandise Deluxe 7’s Playbook.
$10
Game # 1144
Based on rate of sale, please face either $10
Crossword Ca$h (1148) or $10 Emerald 10’s
(1144).
$10
$5
Game # 1174
$10
Game # 1148
$5
Game # 1167
$5
Game # 1171
SALES TIP
Double-facing key games will increase
sales, reduce out-of-stock on highdemand game(s), and raise your profits.
$5
Game # 1143
$5
$5
Game # 1169
ATTENTION RETAILERS
• Games may change based on available
inventory and rate of sale.
* Games selected to be removed are
based on statewide sales performance
and available inventory levels. Continue
to display your “best-selling” Scratchers®
for your location.
If your location has strong Poker sales, please
face $5 Wild West Poker (1143). Otherwise,
please face $5 Hit $500! (1159).
$5
Game # 1155
$3
$3
Game # 1173
$3
Game # 1168
$2
Game # 1154
W
NE
Final Cost per Pack
$564
$470
$376
$282
$188
$235
$5
Game # 1162
W
NE
SCRATCHERS® PRICING
Price Point
$20
$10
$5
$3
$2
$1
$5
Game # 1159
$2
Game # 1161
$2
Game # 1165
$1
Game # 1172
$3
Game # 1158
$3
Game # 1166
If your location has strong Crossword sales,
please face $3 Tripling Bonus Crossword
(1158). If your location has strong Bingo sales,
please face $3 Ladybug Bingo (1166).
$1
Game # 1164
SCRATCHERS® TO REMOVE*
Please return these Scratchers® to your Lottery
Sales Representative.
$5
Game # 1153
$3
Game # 1151
$1
Game # 1157
11
COMING SOON
AUGUST GAMES
Look for these exciting Scratchers
coming to your store July 22nd!
®
QUICK REFERENCE GUIDE
SCRATCHERS ENDED GAMES
®
STILL CLAIMABLE ENDED GAMES
Price Point
Game #
Game Name
End Date
Claim By Date
$1
1120
California Lucky Life
6/19/15
12/16/15
1124
Piggy Bank
2/20/15
8/19/15
$2
1150
Year of the Ram
6/19/15
12/16/15
1141
7-11-21®
6/19/15
12/16/15
1138
Zombies
2/20/15
8/19/15
1130
24 Karat Cash
2/20/15
8/19/15
$3
1139
Blackout Bingo
6/19/15
12/16/15
1125
5X Crossword
2/20/15
8/19/15
$5
1140
20X The Money
6/19/15
12/16/15
1137
MEGA Crossword
6/19/15
12/16/15
1135
Fantastic 5’s
6/19/15
12/16/15
1122
California Lucky Life
6/19/15
12/16/15
1126
Triple 777
2/20/15
8/19/15
1123
California Lucky Life
6/19/15
12/16/15
1119
Bonus Crossword
2/20/15
8/19/15
SUCCESSFUL SCRATCHERS® SALES
CHECKLIST:
See Placement Guides for which games to
**
replace with new games.
Safely put aside removed games and return to
**
your Lottery Sales Representative for credit.
Ask your Lottery Sales Representative about
**
your sales trends.
$10
Next visit
DSR TIPS
*Indicates latest games ended. These games must be returned to your DSRs before the end date.
Go to calottery.com, click on the PLAY tab then click on End of Game Info under Scratchers® Games to help identify tickets ending soon.
QUICK REFERENCE GUIDE
DRAW GAMES
GAMES
MON
TUES
WED
THU
FRI
SAT
SUN
DRAW ENTRY CLOSES
JACKPOT STARTS AT
40M
$
7:00 p.m.
JACKPOT STARTS AT
15M
$
7:45 p.m.
JACKPOT STARTS AT
7M
7:45 p.m.
ESTIMATED TOP
PRIZE STARTS AT
$50K
6:30 p.m.
$
6:30 p.m.
1:00 p.m. & 6:30 p.m.
6:30 p.m.
Every 4 minutes starting
at 6:00 a.m. and
ending at 2:00 a.m.
go to calottery.com for draw times & more
14
After game start, some prizes, including top prizes may have been claimed. Product Plan is published twelve times a year in California by The California Lottery®,
700 North Tenth Street, Sacramento, CA 95811. Although every effort is made to ensure the accuracy of the information in the Product Plan, mistakes can occur.
In the event of any discrepancies, federal law, state law and Lottery rules and regulations prevail. ©2015 California Lottery® 42,900 5/15
Cannot be dispensed in ITVMs
Tip: Use in Scratchers® displays.
Tip: Use in Scratchers® displays.
Tip: Use in Scratchers® displays.
Tip: Use in Scratchers® displays.