Telling your story in regional WA
Port Hedland has
the largest bulk
minerals port in the
world, accounting
for 20% of global
iron ore exports
NORTH WEST TELEGRAPH
Servicing a Population of 15,832, 1765km north of Perth
Port Hedland is the second largest town in the
Pilbara region and the site of the highest tonnage
port in Australia
With a strong resources sector the region is undergoing
unprecedented growth
• Companies including BHP Billiton, Rio Tinto, Fortesque, Atlas Iron,
and soon to be Gina Rinehart’s Roy Hill mine all export from
Port Hedland
• The population of Port Hedland and South Hedland is forecast to
more than double by 2035.
• Development of new, diverse housing opportunities (including
medium density developments) to accommodate
singles and families and encourage permanent
residents by improving affordability.
• South Hedland is being
revitalised with assistance
from the Royalties for Regions
scheme including a major
redevelopment of the CBD.
Day Published:
Wednesday
Circulation:
7558*
Readership:
7000**
Distribution:
Free
*CAB audit (Mar 2014) **
Average Readershipemma™ conducted by
Ipsos MediaCT, People 14+
for the 12 months ending
Dec 2013.
Several flights
from Perth every
day to service the
5000+ FIFO
workforce
Tourism and Industry
Port Hedland has a natural deep port making it
the ideal place from which to ship the regions
vast natural resources.
• Currently Australia’s largest tonnage port and 201213 exported 286 million tonnes of cargo – 280 million
of that being iron ore and making it the largest bulk
minerals port in the world.
• Iron ore is the primary resource extracted, however,
the area also is rich in natural gas, salt and
manganese.
• Mining companies rely on over 5000 Fly-in Fly-out
(FIFO) workers to operate and maintain their
operations. It is estimated that by 2016 this number
will be over 15,000.
• This influx of workers has caused a massive
spike in housing prices with mining companies
buying and renting accommodation at highly
inflated prices for FIFO workers
• The cost of living is also higher than average.
Agriculture – Once was a large part of the
economy, but is now in decline. Cattle and sheep
are still grazed in the region and exported directly
from the port to the Middle East and Asia.
Tourism – Port Hedland is a popular
tourist fishing destination as well as being
in close proximity to the beautiful Karijini
National park. For those on a road trip it is
a must stop for people on the way through
to Broome and the world renowned
Kimberley Region.
• Port Hedland has an International airport
with weekly flights to Indonesia. This
airport is currently undergoing a massive
multi million dollar refurbishment.
The median
house price and
average weekly
wages are more
than double
those of Perth
Port Hedland Population Profile*
Key Information
Industry of employment
Resident population
15,044
Average annual population growth (5 yrs) 4%
(WA avg 3.3%)
Number of households
6015
Median house price
$1,105,000
(compared to Perth $505,000)
Number of people in labour force
7,837
Average weekly income
$2,808
(compared to Perth $1001)
Mining
25%
Construction
15.4%
Health care
7.3%
Transport Postal & warehousing 7.2%
Retail Trade
6.1%
Education & training
5.8%
Manufacturing
5.4%
Proportion of residents
0 years to 14 years
15 years to 24 years
25 years to 34 years
35 years to 44 years
45 years to 54 years
55 years to 64 years
65 years to 74 years
75 years to 84 years
85 years and over
Average median age
20.9%
14.7%
21.8%
17.3%
14.7%
7.9%
2.0%
0.5%
0.2%
31.1yrs
(WA avg 36.3yrs)
*Source Australian Bureau of Statistics 2011 census, www.reiwa.com.au
Telling your story in regional WA
A recent BHP Billiton survey recognised North West Telegraph
as the main source of local news and information for the
Eastern Pilbara community
• The Telegraph covers the resource rich Pilbara region.
All major towns in the circulation area benefit from the enormous
wealth of the mining and associated industries.
• An Intricate logistics operation is in place to ensure the newspaper
is delivered to every corner of the vast area.
• The paper is currently available to read online as a digital edition:
http://northwestedition.thewest.com.au
Regular feature opportunities:
• North West Property and
Lifestyle lift-outs
• Business
• Motoring
• Local services directory
Weekly Circulation
Readership
• Classifieds
• Out and about - social pages
• TV Guide
• Local sport
7,558*
7,000**
Online Readership statistics
Period
April 2014
May 2014
June 2014
Page Views
25,354
26,020
25,400
Unique Browsers
781
877
884
Connecting your
business with
big spending
resource
workers and
their families
*CAB audit (Mar 2014) ** Readership- emma™ conducted by Ipsos MediaCT, People 14+ for the 12 months ending Dec 2013.
For more information:
P: (08) 9482 9700
F: (08) 9482 9715
E: westregionalsales@wanews.com.au
W: westregionalsales.com.au
Telling your story in regional WA
ALBANY ADVERTISER • ALBANY EXTRA • AUGUSTA MARGARET RIVER TIMES • BROOME ADVERTISER • BUNBURY HERALD
• BUSSELTON DUNSBOROUGH TIMES • COUNTRYMAN • GERALDTON GUARDIAN • GOLDFIELDS EXPRESS GREAT SOUTHERN
HERALD • HARVEY WAROONA REPORTER • KALGOORLIE MINER • KIMBERLEY ECHO ▪ MANJIMUP BRIDGETOWN TIMES • MIDWEST
TIMES • NARROGIN OBSERVER • NORTHERN GUARDIAN • NORTH WEST TELEGRAPH ▪ PILBARA NEWS • SOUND TELEGRAPH
• SOUTH WESTERN TIMES • YORK COMMUNITY MATTERS