BRAND
DESIGNERS
BRAND NAMING
Naming a new
venture
What’s in a brand name?
A great deal if you’re trying
to get a new company off the
ground, launch an exciting
new product, enter a merger
or reinvent a tired brand.
Memorable brands start with a distinctive name.
We have over 25 years experience inventing company
names, business names, product and service names,
names for campaign brands, major projects and events.
A name is more than just words. It’s how people will
come to know and think of your brand. That’s why
we take time to understand who you are, where you
are going and how you plan to get there. We get to
the essence of your idea, and then through inspiration
and perspiration, invent names that capture what you
want your brand to become.
Are you ready for change?
Our Services
• Are you launching a new business or entering
into a joint venture?
• Have you merged, acquired a new business or restructured?
• Are you launching a brand new service or product into the market?
• Do you have an idea, event or project you want
to make visible?
• Does your brand name no longer cut through
the clutter?
• Has your brand name lost it relevance?
• Do you have plans to reinvent your business?
DISCOVERY WORKSHOPS
BRAND STRATEGY
NAMING ARCHITECTURE
NAME DEVELOPMENT
TAGLINES
DOMAIN NAME REGISTRATION
TRADEMARK ASSISTANCE
Our naming process is exhaustive. It is not uncommon
for our creative team to develop hundreds of naming
ideas for a new brand, from invented words to
names derived from other languages, history, culture,
mythology, geography or the unique characteristics of
your business idea.
We then select the strongest naming ideas and screen
each through trademark, company name and domain
name registers, search engines and social media,
before presenting a final selection of brand names for
your consideration.
Talk to us
Jaimie Ratten | Partner
Scott Glendinning | Partner
08 9381 3311
2/73 Troy Terrace Subiaco WA 6008
PO Box 829 Subiaco WA 6904
Strategic change made visible
See change online mindfield.com.au