2016 Media Kit
łhe most current news and
information resource for
the collectibles industry
W
hen you place your advertising message
in Antique Trader, your message is appearing in the country’s longest-serving
resource in the antiques and vintage collectibles
market. Each issue offers the serious collector the
opportunity to stay abreast of the latest developments within the industry with every issue offering:
• Expert appraisals
• Auction tips, techniques and strategies
• Current antique market trends and values
• Real-or-reproduction analysis
• In-depth insights on niche collectibles
• Profiles of collectors and their treasures
• Schedule of upcoming shows and auctions
• And more
The desire to acquire knowledge about antiques
and collectibles is continually growing and diversifying. At Antique Trader, we are able to provide
the useful information people seek to make the
right purchasing decisions.
The information Antique Trader delivers attracts top collectors.
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About our
average reader:
$87,795 household income
$5,046 annual spend on antiques
19.1 average number of auctions or
sales attended in the last 12 months
For more information on using Antique
Trader for your business, contact:
Tyler Jenson 800.726.9966 x13322, 715.318.4505
or Tyler.Jenson@fwcommunity.com
Antique Trader 2016 Media Kit
|
F+W, A Content +eCommerce Company
|
700 E State St, Iola, WI 54990
|
www.AntiqueTrader.com
ET
COMING TO MARK
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RNS • SCARCE WORL
June 24, 2015
CONTEST RETU
US 2.99 • Can 4.99
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■ Page 23
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“The Ranch”
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June 26, 27 & 28th
Auction 4:00 pm
57
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NEWFRONTIERSHOW
■ Page 11
Sometimes Patro
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Estates Auction
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all patrons to read posting shop rules for
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examples of how
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SUN. JUNE 28TH,
2015 - 10AM
8597 VENTURA AVE.
VENTURA, CA
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■ Page 13
Family Finally
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America’s #1
Price Guide
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October 14, 2015
US 2.99 • Can 4.99
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■ Pag
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Antique Trader serves
the active collector of
antiques, collectibles
and vintage items.
ntique Trader is the number one resource for collectors of antiques, collectibles and vintage items
because it provides these active collectors with
the most current news and information required to stay
on top of the collectibles industry.
By utilizing the content we deliver in print and online,
those with a vested interest in the antiques industry have
access to the latest prices for collectibles, information on
upcoming auctions and events, insights from industry
leaders and much more. Collectors from across the country rely on Antique Trader to keep them immersed in this
thriving industry.
You can use Antique Trader to connect with these active
collectors as an advertiser in our magazine, on our website, in our best-selling annual price guides and through
our e-newsletters. You’ll be able to market to active buyers
in the brand they know and trust – Antique Trader.
lace
Reach Top Collectors
Cover
January 20
February 3
February 17
March 2
March 16
March 30
April 13
April 27
May 11
May 25
June 8
June 22
July 6
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August 31
September 14
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October 12
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November 9
November 23
December 7
December 21
AD CLOSE
Dec 31, 15
Jan 15, 16
Jan 29, 16
Feb 12, 16
Feb 26, 16
Mar 11, 16
Mar 25, 16
Apr 8, 16
Apr 22, 16
May 6, 16
May 20, 16
Jun 3, 16
Jun 17, 16
Jul 1, 16
Jul 29, 16
Aug 12, 16
Aug 26, 16
Sep 9, 16
Sep 23, 16
Oct 7, 16
Oct 21, 16
Nov 4, 16
Nov 15, 16
Dec 2, 16
Mail Date
Jan 8, 16
Jan 22, 16
Feb 5, 16
Feb 19, 16
Mar 4, 16
Mar 18, 16
Apr 1, 16
Apr 15, 16
Apr 29, 16
May 13, 16
May 27, 16
Jun 10, 16
Jun 24, 16
Jul 8, 16
Aug 5, 16
Aug 19, 16
Sep 2, 16
Sep 16, 16
Sep 30, 16
Oct 14, 16
Oct 28, 16
Nov 11, 16
Nov 25, 16
Dec 9, 16
For more information on using Antique
Trader for your business, contact:
Tyler Jenson 800.726.9966 x13322, 715.318.4505
or Tyler.Jenson@fwcommunity.com
Antique Trader 2016 Media Kit
|
F+W, A Content +eCommerce Company
|
700 E State St, Iola, WI 54990
|
www.AntiqueTrader.com
Collectors from across the
country rely on Antique
Trader to keep them immersed
in this thriving industry.
Y
ou can use Antique Trader to connect with these
active collectors as an advertiser in our magazine,
on our website and through our newsletters.
Your message will reach a diverse and active customer
base in 25,000 subscribers to its bimonthly print magazine; more than 50,000 subscribers to two weekly newsletters (with one devoted to auctions); a free archive of
more than 6,000 articles on AntiqueTrader.com; the
best-selling antiques price guide on the market as well
as active Facebook, twitter and Pinterest reaching more
than 26,000 fans and followers.
Website Advertising on AntiqueTrader.com
• Very effective for time sensitive events
• Placed according to your schedule
• Reach a highly qualified audience
• 25,000 monthly unique visitors
Ad TypeCost
Box (300 x 250 pixels) ............. $25 CPM
Banner (468 x 60) .................... $12 CPM
Button (125 x 125) ................... $8 CPM
Antique Trader Business
Directory Web Connections
A full year of web connection ads (3.25”x 1.25”) in
Antique Trader magazine and full year of a Hotlink to your
website on AntiqueTrader.com ................................ $250
Antique Trader Business Directory
A full year State by State Business listing in Antique
Trader magazine plus a Business Directory Link on
www.antiquetrader.com .......................................... $250
Dedicated Email Broadcast
eNewsletter Advertising
• Reach a highly target audience of potential customers
• Distribution: 50,000 subscribers
Ad TypeCost
Box (300 x 250 pixels) ............. $25 CPM
Banner (468 x 60) .................... $12 CPM
Button (125 x 125) ................... $8 CPM
For more information on using Antique
Trader for your business, contact:
Use an email broadcast to secure instant purchases, drive traffic to your website, or promote a
special event.
All the content in this email is exclusively yours.
You can include photographs or links directly to
pages on your own websites. You have as much
space as you need to tell your story to an audience that has subscribed to receive messages from
companies like yours. Distribution: 20,000
Ad TypeCost
Dedicated Email Broadcast ................$35 CPM
Tyler Jenson 800.726.9966 x13322, 715.318.4505
or Tyler.Jenson@fwcommunity.com
Antique Trader 2016 Media Kit
|
F+W, A Content +eCommerce Company
|
700 E State St, Iola, WI 54990
|
www.AntiqueTrader.com
2016 Advertising Rates – Display Advertising
Four-Color AdsBlack & White Ads
AD UNIT
1X
6X
13X
26X
1X
6X
13X
26X
Full Page $1,200
1,100
1,000
900
$900
800
700
600
2/3 page
1,000
900
800
700
700
675
600
500
1/2 page
700
625
575
525
625
550
450
350
1/3 page
525
450
350
300
500
400
300
200
1/4 page
450
375
300
275
400
350
250
180
1/6 page 300
250
200
160
275
225
175
125
1/12 page
210
190
170
150
250
200
150
100
Back Cover
1,800
1,700
1,600
1,500
1,800
1,700
1,600
1,500
Inside Cover 1,500
1,400
1,300
1,200
1,500
1,400
1,300
1,200
Front Cover
350
350
350
350
350
350
350
350
Collector to Collector 200
175
150
100
Directory 75
65
60
50
Ad Sizes & Specifications
Ad Unit Dimensions
Full Page ..............................7” x 10”
Publication trim size:...........8" x 10.75"
Live area:.............................7" x 10"
Bleed size:............................8.5" x 11.25"
2/3 Vertical...........................4.625” x 10”
1/2 Horizontal......................7” x 4.75”
1/2 Vertical...........................3.4375” x 10”
1/2 Island.............................4.625” x 7”
1/3 Vertical...........................2.25” x 10”
1/3 Square...........................4.625” x 4.75”
1/4 Square...........................4.625” x 3.25”
1/4 Horizontal......................7” x 2.25”
1/4 Vertical...........................3.4375” x 4.75”
1/6 Horizontal......................4.625” x 2.25”
1/6 Vertical...........................2.25” x 4.75”
1/12 Square.........................2.25” x 2.25”
Collector to Collector...........3.25” x 2.875”
Directory...............................3.25” x 1.25”
Full Page
7" x 10"
2/3 Vertical
4.625" x 10"
1/2 Horizontal
7" x 4.75"
1/2 Vertical
3.4375" x 10"
1/2 Island
4.625" x 7"
1/3 Vertical
2.25" x 10"
1/3 Square
4.625" x 4.75"
1/4 Square
4.625" x 3.25"
1/4 Horizontal
7" x 2.25"
1/4 Vertical
3.4375" x 4.75"
1/6 Horizontal
4.625" x 2.25"
1/6 Vertical
2.25" x 4.75"
1/12 Square
2.25" x 2.25"
Collector to Collector
3.25" x 2.875"
Directory
3.25" x 1.25"
Classified Ads by the Inch
Show & Auction Calendars, Classified,
and Business Directory Advertising only
1 column width....................1.5”
2 column width....................3.33”
3 column width....................5.1667”
4 column width....................7.0”
Ad Size
1” to 3” 4 to 6 7 or larger 1X
$27 26 25 6X
$24 23
22 26X
$22
21
20
Antique Trader 2016 Media Kit
To calculate “ads by the inch”: Take the number of columns
wide, times the number of inches high, to equal total inches;
then take the total inches, times the cost per inch, to figure
the total cost per issue. Example: 2 columns wide x 4” high = 8
column inches; 8” x $25 (see rates in the table above)=$200. A
2-column wide x 2” high ad would cost $104 for one issue.
|
F+W, A Content +eCommerce Company
|
700 E State St, Iola, WI 54990
Tyler Jenson
800.726.9966 x13322,
715.318.4505 or
Tyler.Jenson@
fwcommunity.com
|
www.AntiqueTrader.com
Complete Ads:
FTP Instructions:
Preferred Format: PDF (PDF/X-1a)
PDF 1.4 or 1.3
Directions on how to FTP files:
Other Acceptable Formats:
Use an ftp client software like Filezilla, Transmit or Cyberduck, CuteFTP, ect.
Host: ftp.krause.com
User ID: anonymous
Password: their email address
Go to the Inbound folder and look for the publication folder.
Drag and drop your file into the publication folder.
Files should be zipped or compressed prior to upload for unlocked file formats (native apps).
Mac and PC Users:
Adobe InDesign CS3-CS6 (.indd). Make sure files are packaged with fonts and
images included.
Adobe Photoshop CS3-CS6 (.psd, .tif/.tiff or .jpg/jpeg or .eps). Include fonts for files that
are unflattened.
Adobe Illustrator CS3-CS6 (.ai or .eps). Include fonts, or create outlines of them.
QuarkXPress 6.0 – 8.0 (.qxd) Include all fonts and images.
Send Ad Material to:
Formats That are
not Recommended:
Julie Dillon
800.726.9966 x13311, 715.257.6028
or Julie.Dillon@fwcommunity.com
Microsoft Word
Microsoft Publisher
Microsoft Excel
Coral Draw
Microsoft PowerPoint
Subscriptions:
877-300-0247 (U.S. and Canada)
386-246-3434 (Outside U.S.)
P.O. Box 421751
Palm Coast, FL 32142-1751
Send ads electronically:
ftp.fwmedia.com
F+W Media, Inc. Advertising Terms & Conditions
NOTE: Any other formats should be approved prior to submission.
For Ad Creation:
Images:
Raster or Continuous tone Artwork: .tif, .psd, .jpg, .eps, .png, 300ppi at 100% image size
to be used.
Vector or Line art: .ai or .eps
Text:
Microsoft Word (.doc or .docx)
Microsoft Excel (.xls or .xlsx)
Text Edit (.txt)
Color Mode:
CMYK color mode
NOTE: RGB, lab, spot/Pantone and index colors will be converted to CMYK, some color shifts
may occur.
Technical Requirements:
300 ppi (pixels per inch) for raster or continuous tone artwork. 200 ppi will be
acceptable for tabloids for raster or continuous tone.
NOTE: Anything less than 300/200 ppi will result in poor print reproduction, the images will
appear “fuzzy” on the printed product.
600 ppi for vector or line art created in Illustrator or Photoshop.
NOTE: Any text layed out in a Photoshop document should be 600 ppi as well.
300 ppi will be acceptable for vector/line art for tabloids.
All fonts need to be embedded
1. Payment must be made within 30 days of date of invoice. A 1.5% per month carrying charge will be
added to delinquent accounts. In the event the account is turned over to an attorney or to a collection
agency for collection, the reasonable cost of collection will be charged to the advertiser and the
advertising agency, including without limitation attorney’s fees, collection agency fees, and court
costs. 2. F+W Media will not be bound by any conditions printed or otherwise appearing on contracts,
insertion orders, or copy instructions when such conditions conflict with the terms and conditions set
forth herein and in the rate card. Contracts, insertion orders, or copy changes will not be accepted
without written confirmation. Insertion orders must specifically state magazine, issue(s) and space
to be used. 3. All advertisements are published upon the understanding that the advertiser and the
advertising agency (if any) assume full and complete responsibility and liability for the content of all
advertisements submitted for publication. It is the responsibility of the advertiser and the advertising
agency to ensure that all advertisements comply with all applicable federal and state laws and
regulations both as to format and substance. The advertiser and the advertising agency each represent
and warrant that the advertisements will not contain any matter that is deceptive, misleading,
obscene, disparaging or libelous, or that violates any person’s right of privacy, or constitutes copyright
infringement, trademark infringement, or is otherwise contrary to law. F+W Media is not responsible for
errors in key numbers or any other typesetting done by F+W Media. The advertiser and the advertising
agency each agree to indemnify and save harmless F+W Media and its employees and representatives
from any and all loss, expense, or other liability, including attorney’s fees, arising from any claims based
on a breach or alleged breach of the foregoing representations and warranties. 4. F+W Media reserves
the right, without liability, to reject, omit, or exclude any advertising order for any reason at any time
with or without notice to the advertiser or advertising agency, and whether or not such advertising
was previously acknowledged or published. Without limiting the generality of the foregoing, F+W
Media may alter or reject any advertisement that contravenes its general rules for the acceptance
of advertising or that in its opinion is or may be misleading or may expose F+W Media to any
liability. F+W Media’s failure to exercise this right shall not relieve advertiser of its obligations under
paragraph 3 above. 5. In the event an order is placed by an agency on behalf of the advertiser, such
agency warrants and represents that it has full right and authority to place such order on behalf of the
advertiser. The advertiser and its agency, if there be one, each agrees to be jointly and severally liable
for F+W Media’s charge for each advertisement placed. Thus, F+W Media may recover its advertising
charges from either the advertiser or the agency, regardless of the relationship between the advertiser
and the agency and without regard to any contrary provision in any insertion order, purchase order, or
other document. 6. In order to cancel a contract, F+W Media as well as the sales representative must
be notified in writing. 7. For critical color reproduction, a SWOP proof generated from the ad file must
be supplied. If a SWOP proof is not provided, the ad will run within SWOP ink density specifications
to “pleasing color”. If a SWOP proof is not provided, F+W Media is not responsible for quality of
reproduction. See more at: http://www.fwmedia.com/terms#sthash.755wRrkX.dpuf
Avoid Composite fonts
Avoid using colored 6pt text
For more information on using Antique
Trader for your business, contact:
Make sure any small text uses 100% K or 100% black ink
Double check overprints and transparency
Avoid using spot colors, when they are converted to CMYK.
Tyler Jenson 800.726.9966 x13322, 715.318.4505
or Tyler.Jenson@fwcommunity.com
Do not exceed 280% ink density for enamel and 260% for newsprint stock.
Antique Trader 2016 Media Kit
|
F+W, A Content +eCommerce Company
|
700 E State St, Iola, WI 54990
|
www.AntiqueTrader.com