6 Ways We Prepare You for a Job as a Copywriter. 1. No tests. No text books. Just do it. You’ll be creating social media campaigns, TV commercials, websites and anything else that helps build a brand. Miami Ad School programs are a combination of mentorship, project work, presentations and apprenticeship. You'll be expected to arrive on time and be prepared. Over prepared. You’ll learn the practical skills you need to get a job and start your career. “ This is going to sound cheesy but coming to ad school was the best thing I ever did. There’s no way I could have gotten this book together on my own. ” Roberto Lastra After graduation hired at Goodby Silverstein & Partners, San Francisco 2. No professors. Instead be mentored WHAT DOES A COPYWRITER DO? Copywriters are storytellers. They love words and craft them masterfully as they blog and tweet. They know lines from a thousand films and watch old TV shows on YouTube. They team up with an art director to brainstorm and concept ideas for websites, commercials, print ads, phone apps, billboards or any other medium to solve the client’s problems. The team invents and reinvents humor using pop culture to give an entertaining insight into the human condition. They show their concepts to the creative director who shows the ideas to the client. When the client buys the idea, the team directs the production and maybe goes on a photo shoot to locations like a beach in Bali or an ice hotel in Reykjavik. Ad agencies know this teaming-withan-art director-trick. The team is the agency's backbone, money makers and problem children all at the same time because they never grow up. They break rules and do their best work in a coffee shop, not in the agency. They are irreverent and impossible but quite remarkable and absolutely necessary. Best of all—agencies say: “Copywriters? Come in, we’ve been waiting for you”. by ad agency professionals. You’ll be taught by creative directors, copywriters, art directors, designers and strategists that work in some of the most cutting-edge companies on the planet. You’ll learn the latest brainstorming techniques, strategic approaches and creative executions in classes that simulate the advertising agency world. You’ll work in teams on realistic assignments and have tough critiques just like you'll have on the job. Ryan Kutscher co-Chief Creative Officer JWT, New York 3. Win awards that will “ help you get a job. You essentially begin your career the day you start Miami Ad School. ” Ryan was twice named one of the top 10 most-awarded creatives in advertising. He was featured in Creativity magazine as one of 10 creatives to watch. Miami Ad School students are the most awarded in the world. Not only do we encourage you to enter your work, we expect it. You'll work on competitions for Cannes, D&AD, ADDY’s, Young Guns, even the Super Bowl, in hopes of being able to pad your resume with a Gold Pencil or Cannes Lion. Our students launch their careers by showing their work is internationally recognized and awarded. “ Miami Ad School is a warehouse of creative genius. Besides curing me of my total ignorance to all things advertising, by the time I graduated, Miami Ad School had turned me into a copywriter with experience at DDB Chicago and Carmichael Lynch. ” Past clients: Peter Hajinian After graduation hired at Carmichael Lynch, Minneapolis 4. Work with Fortune 500 brands while you’re still in school. Companies embrace Miami Ad School as a think-tank. You’ll meet with clients for a briefing, work on live projects and present your work in a new-business style pitch. Our students work with some of the biggest brands out there. Not only do you gain valuable, real-world experience within the classroom but you'll create innovative work for your portfolio that might even be produced. “ I love the work I saw. Every one of the teams had at least one idea we could actually use. ” 5. Develop a global perspective. Richard Burjaw General Manager Starbucks Coffee Partnership Intern and study at top agencies around the world. After spending a year mastering the fundamentals at any of our base schools, spend your second year studying and interning in up to four other cities. This is uniquely Miami Ad School. Each quarter can be a different experience participating in pitches and developing work for your portfolio under the guidance of agency mentors. 96% Miami Ad School students that spend at least one quarter getting real-world experience in an agency. 80% Students that spend 2 or 3 quarters getting experience in an agency. 6. Graduate with a smartphone full of industry connections that could lead you to your first job. You’ve developed a global perspective, have an awesome portfolio and a professional work ethic to match. And don’t forget that network of contacts you’ve built up in your two years at Miami Ad School. With these, you already have a head start that other schools' grads can’t compete with but it doesn't stop there... When you graduate from Miami Ad School you’re ready for the Real World and will have our network at your fingertips for life. We have a vigorous placement program to assist you in finding your first job and beyond. Job placement starts before you graduate with your Self-Promotion classes. After graduation come our quarterly Portfolio Reviews where top agencies attend to interview and hire our graduates. For the remainder of your career, you'll receive weekly updates on the most current job openings in the industry - everything ranging from local freelance work to creative positions in Paris, Chicago or New York. Miami Ad School’s network is a great resource for you throughout your career. Some of the courses you’ll take in the Copywriting program: Ideas First Video Storytelling Digital Imaging Story Writing Short & Sweet Wordsmithing Everything is Media User Experience Interactive Concepting Interactive Media Production Social Media Improv/Standup Comedy Editorial Writing It’s a Mobile World Self Promotion Portfolio Development This is a two-year practical diploma program with the primary purpose of developing skills and a professional portfolio. Locations: Miami Minneapolis San Francisco New York Mexico City São Paulo Buenos Aires Madrid Hamburg Berlin Istanbul Sydney Mumbai Contact us: “ Miami Ad School's Network at work: My instructor, a Miami Ad School grad, taught me a no-nonsense strategic approach to advertising and pushed me creatively. I must have impressed him because he really took the time to help me find a job, using his industry contacts and even prepping me for interviews. He recommended me to another alum, the Executive Creative Director at DDB, New York. Now I work there. ” Daniel Paredes Graduate Copywriter DDB, New York MIAMI AD SCHOOL MIAMI ADSCHOOL Menno Kluin Graduate Executive Creative Director DDB, New York Programs: Florian Weckert Graduate Instructor at MAS CD, Owner W.2 Copywriting Art Direction Digital Design Digital Photography and Video Dirección de Arte (en Español) Redacción Publicitaria (en Español) Master's Degree Account Planning Social Media Find us on: E: info@miamiadschool.com Twitter Instagram T: 1-800-858-3190 Facebook Tumblr LinkedIn Google + WWW:miamiadschool.com Miami Ad School is state licensed and nationally accredited by the Council on Occupational Education. Federal Financial Aid is available for students who qualify. MIAMI AD SCHOOL SAN FRANCISCO COPYWRITING CONTRACT Application and Enrollment Procedures: (Please type or print clearly.) 1. Submit this enrollment form, assignment, work samples, essays, 2 letters of recommendation, 2 forms of ID, diploma/transcripts from the last school you attended, video and a registration fee of $75. (The fee covers administrative expenses incurred in processing new students. This is a one-time non-refundable fee. This amount does not apply toward your tuition.) International students have additional requirements; please see checklist on our website. 2. Once you have submitted your completed application, you will be notified regarding your acceptance within 3 weeks. 3. Your enrollment contract is not binding until it has been accepted in writing by our admissions office. Personal Information: Name Address City State Area code/phone Age Country Date of birth (MM/DD/YYYY) Zip or postal code SS# Email address High school from which you graduated: (Diploma or equivalent required.) Address City State Zip or postal code Schools attended beyond high school level and dates attended: Name of school Dates attended Major and degree Name of school Dates attended Major and degree Person to contact in case of an emergency Area code/phone Address City State Relationship Zip or postal code References: Please list the names and relationships of two references other than family: Name Area code/phone Relationship Name Area code/phone Relationship Are you a United States citizen? Are you a Resident Alien? ❏ Yes ❏ Yes ❏ No If not, what is your nationality? ❏ No I would like to start in: ❏ Summer 20____ ❏ Fall 20____ ❏ Winter 20____ ❏ Spring 20____ Program start date __________________Scheduled completion date ____________________ See table on last page with program start dates and completion dates This enrollment agreement is valid from _____________________ to ____________________ Enrollment agreement is valid from date of signature to assumed finished date (example: if you start in Fall 2014, but sign on 6/30/14 then enter 6/30/14 to 9/9/16) Date by which the student can exercise his/her right to cancel or withdraw ____________________ You have the right to cancel the enrollment agreement and obtain a refund of charges paid through attendance at the first class session, OR the seventh day after enrollment, whichever is later. (example: if your start date is in Fall 2014 start, then the date by which you can exercise the right to cancel or withdraw is 10/06/14) My health is: ❏ Excellent ❏ Good ❏ Fair ❏ Poor Please explain any physical handicaps or chronic health conditions. I heard about Miami Ad School from: Like to know if you are accepted faster? Let us know your Twitter and Instagram handle: Twitter: Instagram: 1414 Van Ness Avenue, San Francisco, CA 94109 • T 415.837.0966 F 415.837.0967 • www.miamiadschool.com Enrollment Contract Page One of Three MIAMI AD SCHOOL SAN FRANCISCO COPYWRITING CONTRACT Tuition and Costs: Tuition for each quarter is $4,350. Tuition is based on the quarter system. Each quarter is 10 weeks in length, followed by a break. To graduate students must complete 1920 clock hours/96 credit hours. It takes eight quarters (24 months) for completion of the Art Direction program. Total tuition cost for all eight quarters is $34,800. Students take 4 lecture/ critique/demonstration classes each week. Each lecture critique class is 3 hours long. All students must have an Apple Macintosh Airport-equipped notebook computer with CD-R or DVD-R (approximately $1,000-3,000). Also required is a standard complement of computer software including but not limited to Adobe Creative Cloud membership, iWork and iLife (approximately $730+), a digital SLR camera with adjustable settings and HD video (approximately $900-$2000). Additional anticipated supplies cost $150300 per quarter. For information on Apple computers and student loan programs, visit our custom Apple store at: http://store.apple.com/us_edu_69269 Students who do not already own these materials will be required to purchase them as a condition of admission. Student is obligated to pay $4,350.00 for any quarter, in which 60% or more was completed. You are responsible for this amount. If you get a student loan, you are responsible for repaying the loan amount plus any interest. Schedule of charges and fees: Program/ Fees/Hours Art Direction (AD) Copywriting (CW) Account Planning (AP) Digital Design (DD) Credit Hours 1920 1920 300 1920 Length of Program 8 Quarters 10 weeks each 8 Quarters 10 weeks each 1 Quarter of 12 weeks 8 Quarters 10 weeks each Quarterly tuition $4,350.00 $4,350.00 $5,500.00 $4,350.00 Total Tuition for entire program $34,800.00 $34,800.00 $5,500 $34,800.00 Registration fee (non-refundable) $75.00 $75.00 $75.00 $75.00 TOTAL INSTITUTIONAL CHARGES $34,875 $34,875 $5,575 $34,875 Student Tuition Recovery Fund (non-refundable)* $17.5 $17.5 $3.00 $17.5 Required Equipment & Additional Costs** $5,000.00 $5,000.00 $1,500 $5,000.00 *You must pay the state-imposed assessment for the Student Tuition Recovery Fund (STRF) if all of the following applies to you: 1) You are a student in an educational program, who is a California resident, or are enrolled in a residency program, and prepay all or part of your tuition either by cash, guaranteed student loans, or personal loans, and 2) Your total charges are not paid by any third-party payer such as an employer, government program or other payer unless you have a separate agreement to repay the third party. You are not eligible for protection from STRF and you are not required to pay the STRF assessment, if either of the following applies: 1) You are not a California resident, or are not enrolled in a residency program, or 2) Your total charges are paid by a third party, such as an employer, government program or other payer, and you have no separate agreement to repay the third party. The State of California created the Student Tuition Recovery Fund (STRF) to relieve or mitigate economic losses suffered by students in educational programs who are California residents, or are enrolled in a residency programs attending certain school regulated by the Bureau for Private Postsecondary and Vocational Education. You may be eligible for STRF if you are a California resident or are enrolled in a residency program, prepaid tuition, paid the STRF assessment, and suffered an economic loss as a result of any of the following: 1) The school closed before the course of instruction was completed. 2) The school’s failure to pay refunds or charges on behalf of a student to a third party for license fees or any other purpose, or to provide equipment or materials for which a charge was collected within 180 days before the closure of the school. 3) The school’s failure to pay or reimburse loan proceeds under a federally guaranteed student loan program as required by law or to pay or reimburse proceeds received by the school prior to closure in excess of tuition and other costs. 4) There was a material failure to comply with the Act or this Division within 30 days before the school closed or, if the material failure began earlier than 30 days prior to closure, the period determined by the Bureau. 5) An inability after diligent efforts to prosecute, prove, and collect on a judgement against the institution for a violation of the Act. ** Estimated Equipment Costs for AD, CW & DD: 1)Apple Macintosh Pro, Notebook Computer, 15 inch, 2.53 GHZ, 4GB memory, 250 GB hard drive, DVD/CD-R; 2) Adobe Creative Cloud Membership, Apple: iWorks, Keynote, iLife, Garageband 3) Digital SLR Camera: 10 mega pixel, 18-55mm lens, video capability. Students can obtain the necessary equipment from third-party retailers directly. STUDENT’S RIGHT TO CANCEL: The student has a right to cancel this enrollment agreement and obtain a refund. A notice of cancellation must be sent in writing to the Registrar’s Office. You may cancel this enrollment agreement and receive a refund of charges paid through attendance at the first class session, or the seventh day after enrollment, whichever is later. To cancel this enrollment agreement, provide a written notice to Registrar’s Office, Miami Ad School, 955 Alton Road: Miami Beach, FL 33139. You may cancel your contract for school, without any penalty or obligations on the fifth business day following your first class session as described in the “Notice of Cancellation Form” that will be given to you at your first class. After the end of the cancellation period, you also have the right to stop school at any time, and you have a right to receive a refund for the part of the course not taken. In addition the student may withdraw from a course after instruction has started and receive a pro rata refund for the unused portion of tuition and other refundable charges if the student has completed 60% or less of the instruction. For example, if the student completes only 44 hours on a 240 hour quarter and paid $4,350.00 tuition, the student would receive a refund of $3,552.50. Students are not financially obligated beyond the current term of enrollment. The termination date for refund computation purposes is the last date collected for sending to a third party on the students behalf, such as license or application fees. If the school cancels or discontinues a course or educational program, the school will make a full refund of all charges. Refunds will be paid within 30 days of cancellation or withdrawal. Notice: Any holder of this consumer credit contract is subject to all claims and defense which the debtor could assert against the seller of goods or services obtained pursuant hereto or with the proceeds hereof. Recovery hereunder by the debtor shall not exceed amounts paid by the debtor hereunder. $4,350.00 Amount Paid for Instruction x 196 Clock Hours of Instruction Paid, but Not Received 240 Clock Hours of Instruction for Which the Student Has Paid = $3,552.50 Refund Amount If the student has received federal student financial aid funds, the student is entitled to a refund of monies not paid from federal student financial aid program funds. Refund Policy and Procedure: The student has right to a full refund of all charges less the amount of $75.00 for the registration fee, if he/she cancels this agreement prior to or on the first day of instruction. The amount retained for registration fee may not exceed one hundred dollars ($75.00). The procedure to cancel this enrollment agreement is as follows: 1) Submit written notice of cancellation to Business Office, Miami Ad School, 955 Alton Rd, Miami Beach, FL 33139. You will receive the Notice of Cancellation Form at your first day of class; 2) Wait for applicable refund, if any, in the mail. Withdrawal: Withdrawal notice must be given in writing by e-mail to the Registrar’s Office. Withdrawal interviews with the appropriate department head and financial aid officer may be necessary if the student has accessed federal financial aid funds. Withdrawal may be effectuated by the student’s written notice or by the student’s conduct. Financial Assistance: Students can apply for 3 types of financial aid: private loans, scholarships and a payment plan. If the student obtains a loan to pay for an educational program, the student will have the responsibility to repay the full amount of the loan plus interest, less the amount of any refund. If the student defaults on a federal or state loan, both the following may occur: 1) The federal or state government or a loan guarantee agency may take action against the student, including garnishing an income tax refund; and 2) The student may not be eligible for any other government financial assistance at another institution until the loan is repaid. Payment Plan: Students may be permitted to pay their quarterly tuition in installments. Please contact the business office for more information. Please Note: While course content is subject to change, no additional costs will be passed on to the student. Course schedules may change, due to faculty commitments outside of school. As a professional school we require our students to demonstrate a mature and serious approach to their education. Students who are habitually absent or late, who show immature behavior or disrespect for faculty, staff, classmates or property will be terminated from the school. Nonpayment of costs, and insufficient progress are also grounds for termination. Insurance: Students are responsible for their own belongings. Miami Ad School San Francisco strongly recommends that students have property insurance to cover any losses to their property. Copyrights: Any work a student produces while at school is the property of Miami Ad School. The written permission of Miami Ad School is required before passing any such work to third parties. Distribution of instructional material outside of school faculty, staff or student body is prohibited. Placement Assistance: While we maintain a vigorous placement assistance program, we cannot guarantee employment for our graduates. Graduation: Prior to graduation, students must pass a "portfolio review" from a panel of professionals, 1414 Van Ness Avenue, San Francisco, CA 94109 • T 415.837.0966 F 415.837.0967 • www.miamiadschool.com Enrollment Contract Page Two of Three MIAMI AD SCHOOL SAN FRANCISCO COPYWRITING CONTRACT certifying the student's portfolio is at an acceptable professional standard. A Diploma is awarded after successfully passing the final portfolio review. Failure to pass may require additional training. Class Schedules and Place of Instruction: Schedules will vary from quarter to quarter, dependent upon faculty workload in their professional positions. Students can expect to take classes in the evening, afternoon or morning. Instruction will be provided on school premises, at 1414 Van Ness Avenue, San Francisco, CA 94109, Tel: 415-837-0966. Application Deadlines: Please see our website’s How To Apply section for up-to-date application deadlines within the application checklist. For extensions, please contact your admissions advisor. Language of Recruitment and Enrollment Agreement: This Enrollment Agreement is provided in the English language. The recruitment leading to enrollment is conducted in English. Students whose primary language is not English and have difficulty understanding this Enrollment Agreement, please contact Admissions Department for further assistance. Students have the right to obtain a clear explanation of the terms and conditions and all cancellation and refund policies in their primary language. Please sign the following statements: I am at least 18 years of age and certify that all statements are true and correct to the best of my knowledge. I also understand that any false or misleading statements are considered grounds for termination of studies. I agree to abide by the rules and regulations of Ad School San Francisco. I have read both sides of this form and understand the contents. I have retained a copy for my records. I have received the catalog of courses containing a description of programs offered and the instruction provided in each of the courses offered by Miami Ad School, the requirements for completion of each program, including required courses, any final tests or examinations, any required internships or externships, and the total number of credit hours, clock hours, or other increments required for completion. This agreement is a legally binding instrument when signed by the student and accepted by the school. ______________________________________________ (Student’s signature) Transferability Disclosure: Prior to signing this enrollment agreement you must be given a catalogue or brochure and a School Performance Fact Sheet, which you are encouraged to review prior to signing this agreement. These documents contain important policies and performance data for this institution. This institution is required to have you sign and date the information included in the School Performance Fact Sheet relating to completion rates, placement rates, license examination passage rates, salaries or wages, and the most recent three-year cohort default rate, if applicable, prior to signing this agreement. _______ (Student Initials) I certify that I have received the catalogue, School Performance Fact Sheet, and the information regarding completion rates, placement rates, license examination passage rates, salary and wage information, and the most recent three year cohort default rate, if applicable, included in the School Performance Fact Sheet, and have signed, initialed and dated the information provided in the School Performance Fact Sheet. NOTICE CONCERNING TRANSFERABILITY OF CREDITS AND CREDENTIALS: The transferability of credits you earn at Miami Ad School is at the complete discretion of an institution to which you may seek to transfer. Acceptance of the diplomas you earn in our programs (AD, CW, DD, DPV, AP, CP) and degrees earned in Associate of Science in Creative Studies (offered in Miami only) and Masters Program (offered in Miami only), is also at the complete discretion of the institution to which you may seek transfer. If the credits, diploma or degree that you earn at this institution are not accepted at the institution to which you seek to transfer, you may be required to repeat some or all of your coursework at that institution. For this reason you should make certain that your attendance at this institution will meet your eductional goals. This may include contacting an institution to which you may seek to transfer after attending Miami Ad School to determine if your credits or diploma or degree will transfer. Miami Ad School does not charge any fee for the evauluation of transcript for purposes of transfer of credit or award of credit for prior experiential learning. A total of 1920 Clock hours (240 Clock Hours per quarter X 8 quarters) are required to complete the portfolio courses (AD, CW & DD) or educational service. Please also note the following about applicable charges: Charges AD CW DD AP TUITION CHARGES FOR CURRENT PERIOD OF ATTENDANCE $4,350* $4,350* $4,350* $5,500* ESTIMATED TUITION CHARGES FOR ENTIRE EDUCATIONAL PROGRAM $34,800 $34,800 $34,800 $5.500 FEES PAYABLE UPON ENROLLMENT $75 Application Fee $75 Application Fee $75 Application Fee $75 Application Fee TOTAL INSTITUTIONAL CHARGES $34,875.00 $34,875.00 $34,875.00 $5,575.00 FEES PAYABLE WITH FIRST INSTALLMENT $17.50 STRF $17.50 STRF $17.50 STRF $3.00 STRF TOTAL CHARGES TO ATTEND PROGRAM $34,892.50 $34,892.50 $34,892.50 $5,578.50 * PAYABLE IN FULL UPON ACCEPTANCE AND ENROLLMENT OR, IN 3 INSTALLMENTS OVER THE LENGTH OF QUARTER, WITH FIRST PAYMENT DUE 30 DAYS PRIOR TO START DATE Start Date Scheduled Completion Date I understand that this enrollment agreement is a legally binding contract. My signature below certifies that I have read, understood, and agreed to my rights and responsibilities, and that the institution’s cancellation and refund policies have been clearly explained to me. Signature of Applicant Date (MM/DD/YYYY) Authorized School Signature Date (MM/DD/YYYY) If you have scheduled an interview, please list the date and time. MIAMI AD SCHOOL SAN FRANCISCO CERTIFIES THAT THE INSTITUTION HAS MET ALL DISCLOSURE REQUIREMENTS OF THE STATE OF CALIFORNIA. ANY QUESTIONS A STUDENT MAY HAVE REGARDING THIS ENROLLMENT AGREEMENT THAT HAVE NOT BEEN SATISFACTORILY ANSWERED BY THE INSTITUTION MAY BE DIRECTED TO THE BUREAU FOR PRIVATE POSTSECONDARY EDUCATION AT 2535 CAPITOL OAKS DRIVE, SUITE 400, SACRAMENTO, CA 95833, WWW.BPPE.CA.GOV, PHONE: 916-4316959 and FAX: 916-263-1897. A STUDENT OR ANY MEMBER OF THE PUBLIC MAY FILE A COMPLAINT ABOUT THIS INSTITUTION WITH THE BUREAU FOR PRIVATE POSTSECONDARY EDUCATION BY CALLING (Toll Free) 888 370-7589 OR BY COMPLETING A COMPLAINT FORM, WHICH CAN BE OBTAINED ON THE BUREAU’S INTERNET WEB SITE (WWW.BPPE.CA.GOV). Program Start and Completion Dates Programs Year. Quarter Start Date End Date AD, CW, DD 2014.1 1/6/14 12/11/15 AD, CW, DD 2014.2 4/7/14 3/11/16 AD, CW, DD 2014.3 7/7/14 6/10/16 AD, CW, DD 2014.4 10/6/14 9/9/16 AP 2014.4 10/6/14 12/12/14 AD, CW, DD 2015.1 1/5/15 12/9/16 AD, CW, DD 2015.4 10/5/15 9/8/17 AP 2015.4 10/5/15 12/11/15 1414 Van Ness Avenue, San Francisco, CA 94109 • T 415.837.0966 F 415.837.0967 • www.miamiadschool.com Enrollment Contract Page Three of Three ©2010 Miami Ad School. V012214