The Battcon Stationary Battery
Conference and Trade Show
Exhibitor Marketing Guide
The World’s Leading Conference
for Stationary Battery Users
Battcon: The conference and trade show you can’t afford to miss
Battcon is a high energy mix of industry specific presentations, panels, seminars and workshops, plus a two
evening trade show where attendees discover sought-after products and much needed services. Each year,
more than 600 of your colleagues with stationary batteries as a common interest meet at Battcon to learn from
presenters, interact at workshops, network, and discover new products and services at the Battcon Trade Show.
The Trade Show - What’s New? What’s Now?
At the trade show, you’ll see the latest products and find solutions for technical problems. Year after year,
attendees give the trade show high marks. Don’t miss this chance to meet with representatives from the
industry’s leading companies.
Who will you reach?
As an exhibitor at the trade show, you’ll reach decision makers in the data center, UPS, power station, telecom,
utility, healthcare, petroleum and nuclear industries who maintain mission critical operations, plus battery
maintenance specialists from service companies and those in education, government, and the military.
What applications are they focused on?
Professionals attending Battcon are involved in UPS, switchgear and control, telecom, data center, emergency
lighting, engine starting, energy storage, renewable energy, railroad and mass transit, motive power, and marine,
automotive, and healthcare applications.
Have a booth. Be a sponsor. Do both!
Attendees appreciate that sponsors help keep
Battcon affordable!
What industry do you primarily
work in or sell to?
Telecom
24%
Data Center
16%
Utility (T&D)
16%
Utility (Non Nuclear Generation)
14%
Utility (Nuclear)
Government
6%
6%
Petroleum
Other
Sponsorship also draws extra attention to
your trade show booth. And, if you don’t have
a booth, sponsorship is a great way to get
the visibility you need at Battcon. A variety
of sponsorships are available for the trade
show, breaks, receptions, golf, and conference
materials.
8%
Manufacturing
Sponsorship promotes your company within
the stationary battery industry and substantially
increases your business prospects.
3%
7%
“A great cross-section of battery industry vendors.”
What attendees are saying
“I thoroughly enjoyed the conference. It’s nice to
have the manufacturers, engineers, and consumers
in one place. Here, you can learn about new
technologies as well as existing systems. It’s nice
to talk to others about battery system problems to
see if someone has a better solution. I would highly
recommend Battcon to others.” ‑ Battcon Survey
“I liked that the presentations are separate from the
trade show, allowing me to fully focus on the two
events.” ‑ Battcon Survey
“Best battery trade show I’ve been to, by far.”
- Actual Battcon Survey comments
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The Battcon Trade Show: Exceptionally high marks year after year
Battcon attendees demand the
latest technology, and a booth at
the Battcon Trade Show just may
be your best marketing decision.
As an exhibitor, you’ll promote
your products and services to
a tightly targeted audience and
increase your visibility within the
stationary battery community.
When asked to compare the
Battcon Trade Show, 74% of survey
respondents indicated
the Trade Show was
better than any other trade show
they’ve attended, while 24% said
it was as good as any other, for a
total satisfaction rate of 98%.
98%
Users, contractors, service
and sales reps, consultants
and manufacturers who
attend Battcon are seeking
products and services that
will lead to more effective
ways of ensuring battery
system integrity. Shouldn’t
you be there to meet with
these potential customers?
Year after year, Battcon attendance continues to grow, giving vendors
like you even more opportunities to demonstrate products and offer
solutions. Promote your company to the select Battcon audience by
reserving a booth today. Space is available to any attendee who is
interested in marketing a product or service.
“The trade show was an excellent way to see new products and discuss
technical issues with manufacturers and service providers.”
Past trade show participants
Action Battery Wholesalers, Inc.
Active Grid Technology, Inc.
Active Power, Inc.
Adel Systems
Advanced Network Services
AIB Kunstmann GMBH
Albércorp
Alcad Standby Batteries
All Rack, LLC / Passoni Alpha
Alpha Industrial Power
Alpha Industrie-Bedarfs GMBH
Alpha Technologies, Ltd.
Alpine Power Systems
Altergy Systems
American Power Conversion APC
Ametek Solidstate Controls
AMREL / American Reliance, Inc.
ANS Advanced Network Services, LLC
API, Inc.
Aquion Energy
Arga Controls, Unit of Electro Switch Corp.
Argus Technologies, Ltd.
Avestor
Avtron LoadBank, Inc.
Axion Power International, Inc.
B&B Battery USA, Inc.
Backer Heating Technologies
BAE Batteries USA
Ballard Power Systems
BatteryCorp, Inc.
Battery Power Magazine
Battery Research and Testing, Inc.
Battery Solutions, LLC
Battery Solutions International
BatteryDAQ Monitoring Solutions
Benning Power Electronics, Inc.
BEST Magazine
Btech, Inc.
C&C Power, Inc.
C&D Technologies, Inc.
Caliente, LLC
Can. U.S., Inc. / Enviro-Energy Division
Cannon Load Banks, Inc.
Cellwatch
Cementex Products, Inc.
Cobasys
Cobra Wire & Cable, Inc.
ComRent International, LLC
Coslight Battery, Inc.
CSB Battery Technologies, Inc.
DCPRO Powercom, Inc.
Delta Products Corporation
Dexmet Corp.
Douglas Battery Manufacturing Co.
Eagle Eye Power Solutions
East Penn Manufacturing Co.
ECP Supply
Eetrex Incorporated
Electrical Products and Solutions
Electro Wire, A Division of EIS, Inc.
Electronic Systems Support
Eltek Energy, LLC / Eltek Valere
Emerson Network Power
Energy Systems Technology, Ltd.
Enersafe, Inc.
EnerSys
EnviroGuard
Exeltech
Exide Technologies Industrial Energy
Experium Technologies
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Fengfan Co., Ltd.
Fiamm Energy / Fiamm Technologies, LLC
Flight Systems Industrial Products
Fluke Corporation
Froetek Plastic Technology Corporation
G4 Synergetics, Inc.
G. Jost - Electronic
GE Critical Power / GE Energy Innovations
Generex Systems GmBh
Global Energy Innovations
GNB Industrial Power, Div. Exide
Technologies
GS Battery (USA), Inc.
HBL Batteries
HindlePower, Inc.
Hoppecke Batteries, Inc.
Hudson Technologies
IdaTech
Intellibatt, Inc.
Interstate Powercare
JT Packard
K2 Energy Solutions, Inc.
Kane Company
Kepco, Inc.
Kim Manufacturing Company
LaMarche Manufacturing Co.
LEM
Leoch Battery Corporation
LG Chem Power, Inc.
Lynai Data, Inc.
Mack Molding Co.
Marconi Communications
Megger
Mesa Technical Associates, Inc.
MGE UPS Systems, Inc.
Past participants
Microtex Energy, P Ltd.
Midac S.p.A
Midtronics Stationary Power
Monbat, Plc.
Mosebach Manufacturing, Inc.
Multitel
Myers Power Products
Narada Power Source Co. Ltd.
NDSL, Inc.
Newmar
Noran Tel
North American Power Systems, LLC
NorthStar Battery Co.
Oerlikon Stationary Batteries, Ltd.
On Power Services, LLC
On Services
Outsource
Ovonic Fuel Cell Company
PBT, A Phoenix Broadband Company
Phillips Communications & Equipment Co.
Pacer Group
Power Service Concepts, Inc.
PowerShield, Ltd.
Power-Sonic Corporation
Plug Power
Polytronics Engineering, Ltd.
Power Agent Systems
Power Battery Co, Inc.
Power Service Concepts, Inc.
Premium Power Corporation
Primax Technologies, Inc.
ProgUSA - DV Power Test Division
Purcell Systems, Inc.
PWR, LLC
Quick Cable Corporation
Ramsey Group, Inc.
Remco, Ltd.
RIC Electronics Ltd.
Ritar Power Battery
Robsen Power Systems
RPS Power Systems
Saft America, Inc.
SEC Industrial Battery Company
Serveron Corporation
Shandong Sacred Sun Power Sources Co.
Shuang Deng Group Co., Ltd.
Sichuan Changhong Battery Co., Ltd.
Silicone Power Investment Holding
Skyler Electric Co., Inc.
Solarcraft, Inc.
SPF America, LLC
Stationary Power Services
Stationary Power Systems
Sterling Batteries
Storage Battery Systems, LLC
Stored Energy Systems
Storm Copper Components Co.
Strategic Telecom Supply Solutions
Surge Suppression, Incorporated
Swift Industrial Power, Inc.
TDK Lambda
Telect, Inc
Termaco, Ltee.
Thomas & Betts Global Services
Toshiba International Corporation
Tyco Electronics Power Systems
Ultralife Corp.
Unipower Telecom
Valence Technology, Inc.
Venture Plastics, Inc.
Vision Group
VRB Power Systems, Inc.
Wilmore Electronics Co., Inc.
Choose your level of sponsorship
Battcon gives you the flexibility to choose from a wide range
of sponsorship levels. Sponsorship at the conference and
trade show will increase your business prospects and draw
extra attention to your company and trade show booth. And,
if you don’t have a booth, sponsorship is the best way to get
the visibility you need at Battcon. All sponsorships include
a Proud Sponsor sign at your booth and your logo displayed
throughout the conference.
Although the core conference is noncommercial, corporate
sponsorship of the trade show, breaks, receptions, golf, and
conference materials is encouraged. All sponsorships are
subject to availability.
Platinum Sponsorship $10,000
Cocktail Party
• Includes one 8x10 trade show
booth (prime location) or one
attendee gratis.
• High visibility plus sponsorship
recognition in the conference,
program guide, and Web site.
• Logo displayed at the conference
and throughout the reception.
• One full page (full color) spot in the
program guide.
• Proud Sponsor sign at your booth
and your logo displayed at the
conference.
www.battcon.com
Platinum Sponsorship $10,000
Conference Lanyards and Badges
• Company logo on the conference
lanyards. (Sponsor provided.
Battcon approved.)
• Includes one 8x10 trade show
booth (prime location) or one
attendee gratis.
• High visibility plus sponsorship
recognition in the conference,
program guide, and Web site.
• Logo displayed at the conference
and throughout the reception.
• One full page (full color) spot in the
program guide.
• Proud Sponsor sign at your booth
and your logo displayed at the
conference.
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Platinum Sponsorship $10,000
Wall Sign
• Very large format wall sign visible in
a high traffic location.
• Includes one 8x10 trade show
booth (prime location) or one
attendee gratis.
• High visibility plus sponsorship
recognition in the conference,
program guide, and Web site.
• Logo displayed at the conference
and throughout the reception.
• One full page (full color) spot in the
program guide.
• Proud Sponsor sign at your booth
and your logo displayed at the
conference.
Platinum Sponsorship $10,000
First Day Reception and Trade Show
• Includes one 8x10 trade show
booth (prime location) or one
attendee gratis.
• High visibility plus sponsorship
recognition in the conference,
program guide, and Web site.
• Logo displayed at the conference
and throughout the reception.
• One full page (full color) spot in the
program guide.
• Proud Sponsor sign at your booth
and your logo displayed at the
conference.
Platinum Sponsorship $10,000
Second Day Reception and Trade
Show
• Includes one 8x10 trade show
booth (prime location) or one
attendee gratis.
• High visibility plus sponsorship
recognition in the conference,
program guide, and Web site.
• Logo displayed at the conference
and throughout the reception.
• One full page (full color) spot in the
program guide.
• Proud Sponsor sign at your booth
and your logo displayed at the
conference.
Platinum Sponsorship $10,000
Internet Station
• Your logo as a screen saver on the
Internet station computers during
the entire conference.
• Sponsor sign at the Internet station.
• Includes one 8x10 trade show
booth (prime location) or one
attendee gratis.
• High visibility plus sponsorship
recognition in the conference,
program guide, and Web site.
• Logo displayed at the conference
and throughout the reception.
• One full page (full color) spot in the
program guide.
• Proud Sponsor sign at your booth
and your logo displayed at the
conference.
Extracurricular event options
While Battcon does not encourage the
holding of nonsanctioned, extracurricular
events, Battcon will consider promoting
your event, which must be made available
to all attendees at no charge and be held
outside normal conference hours. Contact
us and we will be happy to provide details.
Gold Sponsorship $7,500
Conference Tote Bags
• Company logo on the conference
tote bags. (Sponsor provided.
Battcon approved.)
• Your company literature included in
the tote bags.
• A prime trade show booth location
if you are exhibiting.
• Sponsorship recognition in the
conference, program guide, and
Web site.
• One full page (full color) spot in the
program guide.
• Proud Sponsor sign at your booth
and your logo displayed at the
conference.
Gold Sponsorship $7,500
Room Key Cards
• Company logo on the room key
cards. (Battcon approved.)
• A prime trade show booth location
if you are exhibiting.
• Sponsorship recognition in the
conference, program guide, and
Web site.
• One full page (full color) spot in the
program guide.
• Proud Sponsor sign at your booth
and your logo displayed at the
conference.
Silver Sponsorship $5,000
Conference Smart Phone App
• Company logo on the conference
app. (Battcon approved.)
• Sponsorship recognition in the
conference, program guide, and
Web site.
• 1/2 page (full color) spot in the
program guide.
• Proud Sponsor sign at your booth
and your logo displayed at the
conference.
Silver Sponsorship $5,000
Pens and Pads
• Company logo on the pens and
pads in the general session meeting
room. (Sponsor provided. Battcon
approved.)
• Sponsorship recognition in the
conference, program guide, and
Web site.
• 1/2 page (full color) spot in the
program guide.
• Proud Sponsor sign at your booth
and your logo displayed at the
conference.
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Silver Sponsorship $5,000
Proceedings USB Drive Label
• Company logo on the conference
proceedings USB drive label.
(Battcon approved.)
• Sponsorship recognition in the
conference, program guide, and
Web site.
• 1/2 page (full color) spot in the
program guide.
• Proud Sponsor sign at your booth
and your logo displayed at the
conference.
Silver Sponsorship $5,000
Registration Giveaway
• Company logo on the conference
registration giveaway. (Sponsor
provided. Battcon approved.)
• Sponsorship recognition in the
conference, program guide, and
Web site.
• 1/2 page (full color) spot in the
program guide.
• Proud Sponsor sign at your booth
and your logo displayed at the
conference.
Silver Sponsorship $5,000
Conference Pocket Guide
• Company logo on the conference
pocket schedule and guide. (Battcon
approved.)
• Sponsorship recognition in the
conference, program guide, and
Web site.
• 1/2 page (full color) spot in the
program guide.
• Proud Sponsor sign at your booth
and your logo displayed at the
conference.
Silver Sponsorship $5,000
Trade Show Entertainment
• Logo material on or near
entertainment personnel. (Battcon
approved.)
• Sponsorship recognition in the
conference, program guide, and
Web site.
• 1/2 page (full color) spot in the
program guide.
• Proud Sponsor sign at your booth
and your logo displayed at the
conference.
Started in
1997, Battcon
celebrated 20 years as the
leading battery conference
and trade show in 2016.
20 Years
Bronze Sponsorship $2,000
Golf Sponsor
• Golf balls with your logo for golf
participants. (Sponsor provided)
• Sponsor presentation of prizes for
golfers. (Provided by Battcon)
• Free round of golf for one player.
• Sponsorship recognition in the
conference, program guide, and
Web site.
• 1/4 page (full color) spot in the
program guide.
• Proud Sponsor sign at your booth
and your logo displayed at the
conference.
Bronze Sponsorship $2,000
Breakfast (3 available)
Lunch (2 available) Break (2 available)
• Signage at breakfast or lunch or
coffee break.
• Literature table available at
breakfast or lunch or break.
• Sponsorship recognition in the
conference, program guide, and
Web site.
• 1/4 page (full color) spot in the
program guide.
• Proud Sponsor sign at your booth
and your logo displayed at the
conference.
Bronze Sponsorship $2,000
Preconference Seminar Break
• Signage at preconference seminar
coffee break.
• Literature table available at break.
• Sponsorship recognition in the
conference, program guide, and
Web site.
• 1/4 page (full color) spot in the
program guide.
• Proud Sponsor sign at your booth
and your logo displayed at the
conference.
Battcon attendees: Involved with many applications
When the Battcon survey asked conference attendees to indicate
all applications with which they are involved, here’s how they
responded:
UPS.....................................................19%
Switchgear and control......................18%
Telecommunication............................15%
Renewable energy.............................10%
Emergency lighting and alarms............9%
Energy storage.....................................9%
Engine starting.....................................9%
Railroad and mass transit....................4%
Motive power......................................3%
Marine.................................................2%
Automotive..........................................2%
As the list shows, attendees have a broad range of concerns,
challenges, and interests. By having a booth at Battcon, you’ll
interact with attendees who are ready to learn about your
products and services.
Hear trade show participants talk about the benefits
Care to hear it from the source? Click the Battcon Movie link on the Battcon
Web site (www.battcon.com) to view a short video that features trade show
vendors describing the advantages of having a booth at the Battcon Conference
and Trade show.
Strengthen your company image
Battcon sponsorship is a dynamic way to strengthen your image within
the industry and show attendees you care. You’ll increase your business
prospects and draw attention to your trade show booth. If you don’t have
a booth? Sponsorship will provide visibility throughout the conference. To
check booth space and sponsorship availability, call (954) 377-7101, Ext.
7127 or email jennifer.stryker@alber.com. To reserve a booth, see How to
Reserve a Booth in this brochure. A completed Trade Show Exhibit Guide
form will help ensure your company description appears in the Program
Guide. Please note that all booth staff must be registered Battcon
attendees. More at www.battcon.com.
Copper Sponsorship $1,000
Program Guide
• Sponsorship recognition in the
conference, program guide, and
Web site.
• 1/4 page (full color) spot in the
program guide.
• Proud Sponsor sign at your booth
and your logo displayed at the
conference.
96%
96% of the attendees
last year indicated the
conference portion of Battcon met
or exceeded their expectations.
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Battcon offers several ways to
benefit from the Trade Show
Enjoy as an Attendee.
The trade show is separate from
the presentations, allowing you
to fully focus on the two events.
At the trade show, you’ll see the
latest products, network, and find
solutions to technical problems.
Attendees consistently give the
Battcon Trade Show high ratings.
Promote Your Company
as an Exhibitor.
How to reserve a booth
Trade show space is available for
marketing products and services.
Use the Registration link on
www.battcon.com to register an
attendee and select a trade show
booth. All booth staff must be
registered Battcon attendees.
To reserve a booth, do the
following:
Click the Battcon Web site
Registration link and register an
attendee. Select options and room
nights, then select to add a booth
under the Merchandise section.
list your company, products and
services in the Program Guide.
Booth styles and sizes for
every size company
Inline................8 ft by 10 ft
Inline................8 ft by 20 ft
Inline................8 ft by 30 ft
End Cap............10 ft by 16 ft
or16 ft by 10 ft
Island................16 ft by 20 ft
Choose a booth location using
the Trade Show Floor Plan on the
Web site, then contact Battcon to
reserve your booth.
You may reserve one 8 x 10 booth
or two adjacent booths online.
For booth sizes other than 8 x 10
and Sponsorship packages, contact
Jennifer.Stryker@alber.com or at
(954) 377-7101, Ext 7127.
On the payment page, select
credit card type. Payment using
a purchase order is available only
for very early registrants. Contact
Jennifer Stryker for details about
using a purchase order.
After registering, email a Trade
Show Exhibit Guide Form (on the
Forms and Guides Web page) to
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Presenting your products and
services at the Battcon Trade
Show gives you access to a tightly
targeted audience and greatly
increases your visibility in the
stationary battery community.
Be a Battcon Sponsor.
Conference sponsorship is open to
all companies, whether you have a
booth at the trade show or not.
Sponsorship is a great way to
get the visibility you need, and it
helps keep Battcon affordable—
something attendees recognize
and appreciate. Sponsorships
are available for the trade show,
breaks, receptions, golf, and
conference materials. Why not
have a booth and be a sponsor
too?
Face-to-face meetings offer outstanding return on investment
“In a global survey of 2,300 Harvard Business Review subscribers, 79% said that in-person meetings are the
most effective way to meet new clients to sell business. Furthermore, 89% agreed that face-to-face meetings
are essential for sealing the deal.” From Managing Across Distance in Today’s Economic Climate: The Value of Face-to-Face
Communication (Harvard Business Review Analytic Services)
Reach us at www.battcon.com or by telephone: Battcon/Albér (954) 377-7101, Ext. 7127
Stay in touch with industry needs
Although some companies use
Internet technology as a substitute
for one‑on‑one contact, studies
repeatedly show that nothing
beats in‑person discussion to
build a solid working relationship
and increase the productivity of a
meeting.
Meeting others in your industry
at Battcon is sure to build the
working relationships you require.
Battery specialists from around
the globe attend Battcon to learn
from presenters, interact at
workshops, network, and discover
new products and services at the
Battcon Trade Show.
Interacting with vendors greatly
adds to their conference
experience. Reserving a booth at
Battcon, offering technical advice,
and demonstrating your products
and services in person shows you
are solidly committed to serving
the stationary battery industry.
Battcon Sets the Standard
From the first conference in 1997,
Battcon has grown to become the
world’s leading conference and
trade show for stationary battery
users for one reason: Battcon is
simply the best conference in the
industry.
Battcon features respected, wellknown industry leaders presenting
papers and participating in panel
discussions and workshops.
The two evening trade show
is packed with storage power
related vendors. It’s no wonder
this noncommercial conference
has been drawing attendees from
around the world for over 20
years!
Your industry associates will
be looking for you!
Battcon attendance has grown
23% from 2012 to 2015. Year
after year, record numbers
of attendees
continue to
make Battcon
the world’s leading stationary
battery conference and trade
show! Be a part of the premier
battery event that attendees
and vendors don’t want to miss!
Market to the select Battcon
audience by reserving a booth
today!
23%
Battcon Conference, Along the Atlantic
Ocean, Hollywood, Florida, 2010
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Face to face meetings? A
Forbes survey says . . .
A recent Forbes survey reported
in Business Meetings: The
Case for Face-to-Face (Forbes
Insights) found that “executives
expressed an overwhelming
preference for face-to-face
meetings, with more than
eight out of ten saying they like
in‑person contact more than
virtual.”
Asked why, those who indicated
a preference cited how inperson contact builds stronger,
more meaningful business
relationships (85%), enables
the parties to better “read” one
another (77%), and provides
greater social interaction (75%).
Statistics in the report
further indicated face‑to‑face
encounters provide a “better
environment for tough, timely
decision making (44%) [and]
lead to higher quality decision
making (39%).”
Having a booth at Battcon lets
you have those face-to-face,
in-person discussions that lead
to outstanding return on your
investment.
The Battcon Trade Show
Every year, record numbers of Battcon conference and trade show attendees give vendors even more
opportunities to demonstrate products and offer solutions. Take this opportunity to promote your company to
the select Battcon audience by reserving a single or double booth today.
Why users and manufacturers attend
Each year, Battcon surveys attendees in order to
continually improve the conference and trade show.
So, why do users and manufacturers attend year after
year, and why should you attend? Here’s a comment
from a previous year’s survey:
“I thoroughly enjoyed the conference. It’s nice to
have the manufacturers, engineers, and consumers
in one place. Here, you can learn about new
technologies as well as existing systems. It’s nice
to talk to others about battery system problems to
see if someone has a better solution. I would highly
recommend Battcon to others.” ‑ Battcon Survey
Learn more about batteries 47%
Learn of new technology 31%
To network 22%
“The conference was a healthy balance of technical data and useful information. The papers, panels
and trade show were very comprehensive and very well coordinated.”
Reach the professionals
As an exhibitor at the Battcon Trade Show, you’ll reach professionals in the data center, UPS, power station,
telecom, utility, healthcare, petroleum and nuclear industries who maintain mission critical operations, and
those in education, government, and the military. Attendees are users, contractors, consultants, service and
sales reps, and manufacturers eager to learn about the latest products, technologies and services.
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The Battcon Conference and Trade Show.
The best marketing decision you’ll make this year.
The Battcon Stationary Battery Conference and Trade Show
www.battcon.com
Albér / Battcon
7775 West Oakland Park Blvd.
Sunrise, FL 33351
(954) 377-7101, Ext. 7127
Copyright ©2016 Albercorp / Battcon. All rights reserved.
111915JMTW
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