The Battcon Stationary Battery Conference and Trade Show Exhibitor Marketing Guide The World’s Leading Conference for Stationary Battery Users Battcon: The conference and trade show you can’t afford to miss Battcon is a high energy mix of industry specific presentations, panels, seminars and workshops, plus a two evening trade show where attendees discover sought-after products and much needed services. Each year, more than 600 of your colleagues with stationary batteries as a common interest meet at Battcon to learn from presenters, interact at workshops, network, and discover new products and services at the Battcon Trade Show. The Trade Show - What’s New? What’s Now? At the trade show, you’ll see the latest products and find solutions for technical problems. Year after year, attendees give the trade show high marks. Don’t miss this chance to meet with representatives from the industry’s leading companies. Who will you reach? As an exhibitor at the trade show, you’ll reach decision makers in the data center, UPS, power station, telecom, utility, healthcare, petroleum and nuclear industries who maintain mission critical operations, plus battery maintenance specialists from service companies and those in education, government, and the military. What applications are they focused on? Professionals attending Battcon are involved in UPS, switchgear and control, telecom, data center, emergency lighting, engine starting, energy storage, renewable energy, railroad and mass transit, motive power, and marine, automotive, and healthcare applications. Have a booth. Be a sponsor. Do both! Attendees appreciate that sponsors help keep Battcon affordable! What industry do you primarily work in or sell to? Telecom 24% Data Center 16% Utility (T&D) 16% Utility (Non Nuclear Generation) 14% Utility (Nuclear) Government 6% 6% Petroleum Other Sponsorship also draws extra attention to your trade show booth. And, if you don’t have a booth, sponsorship is a great way to get the visibility you need at Battcon. A variety of sponsorships are available for the trade show, breaks, receptions, golf, and conference materials. 8% Manufacturing Sponsorship promotes your company within the stationary battery industry and substantially increases your business prospects. 3% 7% “A great cross-section of battery industry vendors.” What attendees are saying “I thoroughly enjoyed the conference. It’s nice to have the manufacturers, engineers, and consumers in one place. Here, you can learn about new technologies as well as existing systems. It’s nice to talk to others about battery system problems to see if someone has a better solution. I would highly recommend Battcon to others.” ‑ Battcon Survey “I liked that the presentations are separate from the trade show, allowing me to fully focus on the two events.” ‑ Battcon Survey “Best battery trade show I’ve been to, by far.” - Actual Battcon Survey comments 2 The Battcon Trade Show: Exceptionally high marks year after year Battcon attendees demand the latest technology, and a booth at the Battcon Trade Show just may be your best marketing decision. As an exhibitor, you’ll promote your products and services to a tightly targeted audience and increase your visibility within the stationary battery community. When asked to compare the Battcon Trade Show, 74% of survey respondents indicated the Trade Show was better than any other trade show they’ve attended, while 24% said it was as good as any other, for a total satisfaction rate of 98%. 98% Users, contractors, service and sales reps, consultants and manufacturers who attend Battcon are seeking products and services that will lead to more effective ways of ensuring battery system integrity. Shouldn’t you be there to meet with these potential customers? Year after year, Battcon attendance continues to grow, giving vendors like you even more opportunities to demonstrate products and offer solutions. Promote your company to the select Battcon audience by reserving a booth today. Space is available to any attendee who is interested in marketing a product or service. “The trade show was an excellent way to see new products and discuss technical issues with manufacturers and service providers.” Past trade show participants Action Battery Wholesalers, Inc. Active Grid Technology, Inc. Active Power, Inc. Adel Systems Advanced Network Services AIB Kunstmann GMBH Albércorp Alcad Standby Batteries All Rack, LLC / Passoni Alpha Alpha Industrial Power Alpha Industrie-Bedarfs GMBH Alpha Technologies, Ltd. Alpine Power Systems Altergy Systems American Power Conversion APC Ametek Solidstate Controls AMREL / American Reliance, Inc. ANS Advanced Network Services, LLC API, Inc. Aquion Energy Arga Controls, Unit of Electro Switch Corp. Argus Technologies, Ltd. Avestor Avtron LoadBank, Inc. Axion Power International, Inc. B&B Battery USA, Inc. Backer Heating Technologies BAE Batteries USA Ballard Power Systems BatteryCorp, Inc. Battery Power Magazine Battery Research and Testing, Inc. Battery Solutions, LLC Battery Solutions International BatteryDAQ Monitoring Solutions Benning Power Electronics, Inc. BEST Magazine Btech, Inc. C&C Power, Inc. C&D Technologies, Inc. Caliente, LLC Can. U.S., Inc. / Enviro-Energy Division Cannon Load Banks, Inc. Cellwatch Cementex Products, Inc. Cobasys Cobra Wire & Cable, Inc. ComRent International, LLC Coslight Battery, Inc. CSB Battery Technologies, Inc. DCPRO Powercom, Inc. Delta Products Corporation Dexmet Corp. Douglas Battery Manufacturing Co. Eagle Eye Power Solutions East Penn Manufacturing Co. ECP Supply Eetrex Incorporated Electrical Products and Solutions Electro Wire, A Division of EIS, Inc. Electronic Systems Support Eltek Energy, LLC / Eltek Valere Emerson Network Power Energy Systems Technology, Ltd. Enersafe, Inc. EnerSys EnviroGuard Exeltech Exide Technologies Industrial Energy Experium Technologies 3 Fengfan Co., Ltd. Fiamm Energy / Fiamm Technologies, LLC Flight Systems Industrial Products Fluke Corporation Froetek Plastic Technology Corporation G4 Synergetics, Inc. G. Jost - Electronic GE Critical Power / GE Energy Innovations Generex Systems GmBh Global Energy Innovations GNB Industrial Power, Div. Exide Technologies GS Battery (USA), Inc. HBL Batteries HindlePower, Inc. Hoppecke Batteries, Inc. Hudson Technologies IdaTech Intellibatt, Inc. Interstate Powercare JT Packard K2 Energy Solutions, Inc. Kane Company Kepco, Inc. Kim Manufacturing Company LaMarche Manufacturing Co. LEM Leoch Battery Corporation LG Chem Power, Inc. Lynai Data, Inc. Mack Molding Co. Marconi Communications Megger Mesa Technical Associates, Inc. MGE UPS Systems, Inc. Past participants Microtex Energy, P Ltd. Midac S.p.A Midtronics Stationary Power Monbat, Plc. Mosebach Manufacturing, Inc. Multitel Myers Power Products Narada Power Source Co. Ltd. NDSL, Inc. Newmar Noran Tel North American Power Systems, LLC NorthStar Battery Co. Oerlikon Stationary Batteries, Ltd. On Power Services, LLC On Services Outsource Ovonic Fuel Cell Company PBT, A Phoenix Broadband Company Phillips Communications & Equipment Co. Pacer Group Power Service Concepts, Inc. PowerShield, Ltd. Power-Sonic Corporation Plug Power Polytronics Engineering, Ltd. Power Agent Systems Power Battery Co, Inc. Power Service Concepts, Inc. Premium Power Corporation Primax Technologies, Inc. ProgUSA - DV Power Test Division Purcell Systems, Inc. PWR, LLC Quick Cable Corporation Ramsey Group, Inc. Remco, Ltd. RIC Electronics Ltd. Ritar Power Battery Robsen Power Systems RPS Power Systems Saft America, Inc. SEC Industrial Battery Company Serveron Corporation Shandong Sacred Sun Power Sources Co. Shuang Deng Group Co., Ltd. Sichuan Changhong Battery Co., Ltd. Silicone Power Investment Holding Skyler Electric Co., Inc. Solarcraft, Inc. SPF America, LLC Stationary Power Services Stationary Power Systems Sterling Batteries Storage Battery Systems, LLC Stored Energy Systems Storm Copper Components Co. Strategic Telecom Supply Solutions Surge Suppression, Incorporated Swift Industrial Power, Inc. TDK Lambda Telect, Inc Termaco, Ltee. Thomas & Betts Global Services Toshiba International Corporation Tyco Electronics Power Systems Ultralife Corp. Unipower Telecom Valence Technology, Inc. Venture Plastics, Inc. Vision Group VRB Power Systems, Inc. Wilmore Electronics Co., Inc. Choose your level of sponsorship Battcon gives you the flexibility to choose from a wide range of sponsorship levels. Sponsorship at the conference and trade show will increase your business prospects and draw extra attention to your company and trade show booth. And, if you don’t have a booth, sponsorship is the best way to get the visibility you need at Battcon. All sponsorships include a Proud Sponsor sign at your booth and your logo displayed throughout the conference. Although the core conference is noncommercial, corporate sponsorship of the trade show, breaks, receptions, golf, and conference materials is encouraged. All sponsorships are subject to availability. Platinum Sponsorship $10,000 Cocktail Party • Includes one 8x10 trade show booth (prime location) or one attendee gratis. • High visibility plus sponsorship recognition in the conference, program guide, and Web site. • Logo displayed at the conference and throughout the reception. • One full page (full color) spot in the program guide. • Proud Sponsor sign at your booth and your logo displayed at the conference. www.battcon.com Platinum Sponsorship $10,000 Conference Lanyards and Badges • Company logo on the conference lanyards. (Sponsor provided. Battcon approved.) • Includes one 8x10 trade show booth (prime location) or one attendee gratis. • High visibility plus sponsorship recognition in the conference, program guide, and Web site. • Logo displayed at the conference and throughout the reception. • One full page (full color) spot in the program guide. • Proud Sponsor sign at your booth and your logo displayed at the conference. 4 Platinum Sponsorship $10,000 Wall Sign • Very large format wall sign visible in a high traffic location. • Includes one 8x10 trade show booth (prime location) or one attendee gratis. • High visibility plus sponsorship recognition in the conference, program guide, and Web site. • Logo displayed at the conference and throughout the reception. • One full page (full color) spot in the program guide. • Proud Sponsor sign at your booth and your logo displayed at the conference. Platinum Sponsorship $10,000 First Day Reception and Trade Show • Includes one 8x10 trade show booth (prime location) or one attendee gratis. • High visibility plus sponsorship recognition in the conference, program guide, and Web site. • Logo displayed at the conference and throughout the reception. • One full page (full color) spot in the program guide. • Proud Sponsor sign at your booth and your logo displayed at the conference. Platinum Sponsorship $10,000 Second Day Reception and Trade Show • Includes one 8x10 trade show booth (prime location) or one attendee gratis. • High visibility plus sponsorship recognition in the conference, program guide, and Web site. • Logo displayed at the conference and throughout the reception. • One full page (full color) spot in the program guide. • Proud Sponsor sign at your booth and your logo displayed at the conference. Platinum Sponsorship $10,000 Internet Station • Your logo as a screen saver on the Internet station computers during the entire conference. • Sponsor sign at the Internet station. • Includes one 8x10 trade show booth (prime location) or one attendee gratis. • High visibility plus sponsorship recognition in the conference, program guide, and Web site. • Logo displayed at the conference and throughout the reception. • One full page (full color) spot in the program guide. • Proud Sponsor sign at your booth and your logo displayed at the conference. Extracurricular event options While Battcon does not encourage the holding of nonsanctioned, extracurricular events, Battcon will consider promoting your event, which must be made available to all attendees at no charge and be held outside normal conference hours. Contact us and we will be happy to provide details. Gold Sponsorship $7,500 Conference Tote Bags • Company logo on the conference tote bags. (Sponsor provided. Battcon approved.) • Your company literature included in the tote bags. • A prime trade show booth location if you are exhibiting. • Sponsorship recognition in the conference, program guide, and Web site. • One full page (full color) spot in the program guide. • Proud Sponsor sign at your booth and your logo displayed at the conference. Gold Sponsorship $7,500 Room Key Cards • Company logo on the room key cards. (Battcon approved.) • A prime trade show booth location if you are exhibiting. • Sponsorship recognition in the conference, program guide, and Web site. • One full page (full color) spot in the program guide. • Proud Sponsor sign at your booth and your logo displayed at the conference. Silver Sponsorship $5,000 Conference Smart Phone App • Company logo on the conference app. (Battcon approved.) • Sponsorship recognition in the conference, program guide, and Web site. • 1/2 page (full color) spot in the program guide. • Proud Sponsor sign at your booth and your logo displayed at the conference. Silver Sponsorship $5,000 Pens and Pads • Company logo on the pens and pads in the general session meeting room. (Sponsor provided. Battcon approved.) • Sponsorship recognition in the conference, program guide, and Web site. • 1/2 page (full color) spot in the program guide. • Proud Sponsor sign at your booth and your logo displayed at the conference. 5 Silver Sponsorship $5,000 Proceedings USB Drive Label • Company logo on the conference proceedings USB drive label. (Battcon approved.) • Sponsorship recognition in the conference, program guide, and Web site. • 1/2 page (full color) spot in the program guide. • Proud Sponsor sign at your booth and your logo displayed at the conference. Silver Sponsorship $5,000 Registration Giveaway • Company logo on the conference registration giveaway. (Sponsor provided. Battcon approved.) • Sponsorship recognition in the conference, program guide, and Web site. • 1/2 page (full color) spot in the program guide. • Proud Sponsor sign at your booth and your logo displayed at the conference. Silver Sponsorship $5,000 Conference Pocket Guide • Company logo on the conference pocket schedule and guide. (Battcon approved.) • Sponsorship recognition in the conference, program guide, and Web site. • 1/2 page (full color) spot in the program guide. • Proud Sponsor sign at your booth and your logo displayed at the conference. Silver Sponsorship $5,000 Trade Show Entertainment • Logo material on or near entertainment personnel. (Battcon approved.) • Sponsorship recognition in the conference, program guide, and Web site. • 1/2 page (full color) spot in the program guide. • Proud Sponsor sign at your booth and your logo displayed at the conference. Started in 1997, Battcon celebrated 20 years as the leading battery conference and trade show in 2016. 20 Years Bronze Sponsorship $2,000 Golf Sponsor • Golf balls with your logo for golf participants. (Sponsor provided) • Sponsor presentation of prizes for golfers. (Provided by Battcon) • Free round of golf for one player. • Sponsorship recognition in the conference, program guide, and Web site. • 1/4 page (full color) spot in the program guide. • Proud Sponsor sign at your booth and your logo displayed at the conference. Bronze Sponsorship $2,000 Breakfast (3 available) Lunch (2 available) Break (2 available) • Signage at breakfast or lunch or coffee break. • Literature table available at breakfast or lunch or break. • Sponsorship recognition in the conference, program guide, and Web site. • 1/4 page (full color) spot in the program guide. • Proud Sponsor sign at your booth and your logo displayed at the conference. Bronze Sponsorship $2,000 Preconference Seminar Break • Signage at preconference seminar coffee break. • Literature table available at break. • Sponsorship recognition in the conference, program guide, and Web site. • 1/4 page (full color) spot in the program guide. • Proud Sponsor sign at your booth and your logo displayed at the conference. Battcon attendees: Involved with many applications When the Battcon survey asked conference attendees to indicate all applications with which they are involved, here’s how they responded: UPS.....................................................19% Switchgear and control......................18% Telecommunication............................15% Renewable energy.............................10% Emergency lighting and alarms............9% Energy storage.....................................9% Engine starting.....................................9% Railroad and mass transit....................4% Motive power......................................3% Marine.................................................2% Automotive..........................................2% As the list shows, attendees have a broad range of concerns, challenges, and interests. By having a booth at Battcon, you’ll interact with attendees who are ready to learn about your products and services. Hear trade show participants talk about the benefits Care to hear it from the source? Click the Battcon Movie link on the Battcon Web site (www.battcon.com) to view a short video that features trade show vendors describing the advantages of having a booth at the Battcon Conference and Trade show. Strengthen your company image Battcon sponsorship is a dynamic way to strengthen your image within the industry and show attendees you care. You’ll increase your business prospects and draw attention to your trade show booth. If you don’t have a booth? Sponsorship will provide visibility throughout the conference. To check booth space and sponsorship availability, call (954) 377-7101, Ext. 7127 or email jennifer.stryker@alber.com. To reserve a booth, see How to Reserve a Booth in this brochure. A completed Trade Show Exhibit Guide form will help ensure your company description appears in the Program Guide. Please note that all booth staff must be registered Battcon attendees. More at www.battcon.com. Copper Sponsorship $1,000 Program Guide • Sponsorship recognition in the conference, program guide, and Web site. • 1/4 page (full color) spot in the program guide. • Proud Sponsor sign at your booth and your logo displayed at the conference. 96% 96% of the attendees last year indicated the conference portion of Battcon met or exceeded their expectations. 6 Battcon offers several ways to benefit from the Trade Show Enjoy as an Attendee. The trade show is separate from the presentations, allowing you to fully focus on the two events. At the trade show, you’ll see the latest products, network, and find solutions to technical problems. Attendees consistently give the Battcon Trade Show high ratings. Promote Your Company as an Exhibitor. How to reserve a booth Trade show space is available for marketing products and services. Use the Registration link on www.battcon.com to register an attendee and select a trade show booth. All booth staff must be registered Battcon attendees. To reserve a booth, do the following: Click the Battcon Web site Registration link and register an attendee. Select options and room nights, then select to add a booth under the Merchandise section. list your company, products and services in the Program Guide. Booth styles and sizes for every size company Inline................8 ft by 10 ft Inline................8 ft by 20 ft Inline................8 ft by 30 ft End Cap............10 ft by 16 ft or16 ft by 10 ft Island................16 ft by 20 ft Choose a booth location using the Trade Show Floor Plan on the Web site, then contact Battcon to reserve your booth. You may reserve one 8 x 10 booth or two adjacent booths online. For booth sizes other than 8 x 10 and Sponsorship packages, contact Jennifer.Stryker@alber.com or at (954) 377-7101, Ext 7127. On the payment page, select credit card type. Payment using a purchase order is available only for very early registrants. Contact Jennifer Stryker for details about using a purchase order. After registering, email a Trade Show Exhibit Guide Form (on the Forms and Guides Web page) to 7 Presenting your products and services at the Battcon Trade Show gives you access to a tightly targeted audience and greatly increases your visibility in the stationary battery community. Be a Battcon Sponsor. Conference sponsorship is open to all companies, whether you have a booth at the trade show or not. Sponsorship is a great way to get the visibility you need, and it helps keep Battcon affordable— something attendees recognize and appreciate. Sponsorships are available for the trade show, breaks, receptions, golf, and conference materials. Why not have a booth and be a sponsor too? Face-to-face meetings offer outstanding return on investment “In a global survey of 2,300 Harvard Business Review subscribers, 79% said that in-person meetings are the most effective way to meet new clients to sell business. Furthermore, 89% agreed that face-to-face meetings are essential for sealing the deal.” From Managing Across Distance in Today’s Economic Climate: The Value of Face-to-Face Communication (Harvard Business Review Analytic Services) Reach us at www.battcon.com or by telephone: Battcon/Albér (954) 377-7101, Ext. 7127 Stay in touch with industry needs Although some companies use Internet technology as a substitute for one‑on‑one contact, studies repeatedly show that nothing beats in‑person discussion to build a solid working relationship and increase the productivity of a meeting. Meeting others in your industry at Battcon is sure to build the working relationships you require. Battery specialists from around the globe attend Battcon to learn from presenters, interact at workshops, network, and discover new products and services at the Battcon Trade Show. Interacting with vendors greatly adds to their conference experience. Reserving a booth at Battcon, offering technical advice, and demonstrating your products and services in person shows you are solidly committed to serving the stationary battery industry. Battcon Sets the Standard From the first conference in 1997, Battcon has grown to become the world’s leading conference and trade show for stationary battery users for one reason: Battcon is simply the best conference in the industry. Battcon features respected, wellknown industry leaders presenting papers and participating in panel discussions and workshops. The two evening trade show is packed with storage power related vendors. It’s no wonder this noncommercial conference has been drawing attendees from around the world for over 20 years! Your industry associates will be looking for you! Battcon attendance has grown 23% from 2012 to 2015. Year after year, record numbers of attendees continue to make Battcon the world’s leading stationary battery conference and trade show! Be a part of the premier battery event that attendees and vendors don’t want to miss! Market to the select Battcon audience by reserving a booth today! 23% Battcon Conference, Along the Atlantic Ocean, Hollywood, Florida, 2010 8 Face to face meetings? A Forbes survey says . . . A recent Forbes survey reported in Business Meetings: The Case for Face-to-Face (Forbes Insights) found that “executives expressed an overwhelming preference for face-to-face meetings, with more than eight out of ten saying they like in‑person contact more than virtual.” Asked why, those who indicated a preference cited how inperson contact builds stronger, more meaningful business relationships (85%), enables the parties to better “read” one another (77%), and provides greater social interaction (75%). Statistics in the report further indicated face‑to‑face encounters provide a “better environment for tough, timely decision making (44%) [and] lead to higher quality decision making (39%).” Having a booth at Battcon lets you have those face-to-face, in-person discussions that lead to outstanding return on your investment. The Battcon Trade Show Every year, record numbers of Battcon conference and trade show attendees give vendors even more opportunities to demonstrate products and offer solutions. Take this opportunity to promote your company to the select Battcon audience by reserving a single or double booth today. Why users and manufacturers attend Each year, Battcon surveys attendees in order to continually improve the conference and trade show. So, why do users and manufacturers attend year after year, and why should you attend? Here’s a comment from a previous year’s survey: “I thoroughly enjoyed the conference. It’s nice to have the manufacturers, engineers, and consumers in one place. Here, you can learn about new technologies as well as existing systems. It’s nice to talk to others about battery system problems to see if someone has a better solution. I would highly recommend Battcon to others.” ‑ Battcon Survey Learn more about batteries 47% Learn of new technology 31% To network 22% “The conference was a healthy balance of technical data and useful information. The papers, panels and trade show were very comprehensive and very well coordinated.” Reach the professionals As an exhibitor at the Battcon Trade Show, you’ll reach professionals in the data center, UPS, power station, telecom, utility, healthcare, petroleum and nuclear industries who maintain mission critical operations, and those in education, government, and the military. Attendees are users, contractors, consultants, service and sales reps, and manufacturers eager to learn about the latest products, technologies and services. 9 The Battcon Conference and Trade Show. The best marketing decision you’ll make this year. The Battcon Stationary Battery Conference and Trade Show www.battcon.com Albér / Battcon 7775 West Oakland Park Blvd. Sunrise, FL 33351 (954) 377-7101, Ext. 7127 Copyright ©2016 Albercorp / Battcon. All rights reserved. 111915JMTW 10