2014
CHINA INTERNATIONAL
TRAVEL MART
Nov. 14-16, 2014
Shanghai, China
CITM
2014
THE LARGEST TRAVEL MART IN ASIA
CITM – The largest professional travel show in Asia
A gathering of the world’s tourism circles
> CITM is an annual event held in Shanghai and Kunming, alternately. As the largest professional travel show in Asia,
CITM has drawn the attention of people in the tourism industry worldwide.
> Participants in CITM come from all sectors of the travel industry, including international and domestic tourist organizations,
travel agencies, hotels, airlines and related travel companies.
> The CITM Organizing Committee spares no effort to invite buyers with strong competitiveness from China (including
Hong Kong Special Administrative Region (SAR), Macau SAR, and Taiwan Region) and other countries and regions
to participate. Strict participation conditions and invitation procedures will guarantee the quality of
buyers ensuring exhibitors enjoy the greatest benefits in CITM.
> Professional trade days will be arranged exclusively for registered delegates to guarantee your participation in CITM is a
valuable one. During the day open to the public, exhibitors can promote tourist products and show the advantages of
tourismresources to the larger audience directly.
> The CITM Organizing Committee will also invite a large number of correspondents from domestic and overseas media
outlets to extensively cover the mart. Exhibitors may take this opportunity to increase their exposure and promote their
products.
CITM – The largest international tourism fair in Asia
featuring rich contents
As the largest international tourism fair in Asia featuring the most preferential price, CITM will surely make the participants in
the mart have a bumper harvest:
> Opportunities to meet members of the tourism industry will be plentiful, allowing exhibitors to establish extensive business
>
>
>
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and professional contacts.
Participants may attend specialized symposiums and lectures to trace the latest development trends of international tourism.
Press conferences or cultural performances will be held to fully demonstrate the exhibitors’ new tourism products.
The mart will be open to tourism-related personnel and the public. Predictions hold that tens of thousands of people will visit.
Participants may hold various promotional activities of their own, such as introducing tourism resources from their own
countries in order to take advantage of every opportunity to expand.
CHINA INTERNATIONAL TRAVEL MART 2014
Organizers:
China National Tourism Administration
Civil Aviation Administration of China
■ Shanghai Municipal People’s Government
■
■
Time: November 14 (Friday) to November 16 (Sunday), 2014
Venue: Shanghai New International Expo Centre E1-E5
Scale: Area: 57,500 sq m Number of standard shell scheme booths: 2,300
Exhibitor’s Profile:
Tourism administration, tourism association, travel agency, tourist attraction, airlines, cruise company, car-rental company,
hotel/hotel management group, holiday resort, convention and exhibition center, computerized reservation and other related
software development company, consulting organ for marketing development, and tourism media etc.
As an exhibitor, you can expect:
1. Numerous top-quality buyers worldwide;
2. Two trade days exclusively for registered delegates and one day open to the public;
3. Press conferences and symposiums for exhibitors to further promote their products and obtain the latest information about the
international tourism market;
4. Thousands of people to visit your exhibition booth;
5. Well-arranged social activities for exhibitors to establish close ties with buyers.
Schedule:
Nov. 11, 2014 (Tuesday)
Nov. 12, 2014 (Wednesday)
Nov. 13, 2014 (Thursday)
Nov. 14, 2014 (Friday)
Nov. 15, 2014 (Saturday)
Nov. 16, 2014 (Sunday)
Nov. 17, 2014 (Monday)
09:00-17:00
09:00-17:00
09:00-17:00
09:00-10:30
14:00-16:00
18:00-20:00
09:00-17:00
09:00-17:00
09:00-17:00
09:00-17:00
Booth construction
Registration/booth construction
Registration/booth construction
Press conference by the CITM Organizing Committee and Team Leaders’ Meeting
China International Tourism Branding & Marketing Seminar
“Night of Beautiful China”— the Presentation of China Tourism
Business talks
Business talks
Open to the public
Withdrawal of exhibition
All the exhibition registration for CITM 2014 should be finished online, please log
onto the official website www.citm.com.cn for more information.
Note: The Schedule is subject to change with notice.
Brief Introduction to CITM 2013
CITM 2013 covered an area of over 50,000 sq m,
involving 2,359 exhibition booths, which attracted the
exhibitors from 102 countries and regions. These figures
were higher than those of CITM 2011 held in Kunming.
Of the total exhibition booths, 1,941 were domestic and
418 overseas, accounting for 17.7 percent, being over 2,000
units of exhibitor in total. Overseas buyers showed great
interest in the mart, and over 1,000 of them, both invited
and private, from the Republic of Korea, Russia, the United
States, Europe and other countries and regions, took part in
various trade talks during the mart. Meanwhile, professional
categories of the exhibitors kept diversified, and continued to
expand even wider.
To further enhance the influence of CITM and build
a better exchange and trade platform for travel industry at
home and abroad, the Organizing Committee of CITM 2013
made special arrangements as follows:
Firstly, actively promoting the role of the media. CITM
2013 invited over 200 domestic and foreign media to cover
the news of the travel mart, such as CCTV, Xinhua News
Agency, People’s Daily, Central People’s Broadcasting
Station, China Radio International, and China Tourism
News. To make full use of New media to promote the mart,
the Organizing Committee took “Beautiful China” as the
theme to cooperate with the relevant network media, and
made video interviews with the responsible persons from
domestic and foreign tourism administrative departments
and tourism enterprises, and published timely information of
the mart through the portals, Microblog, Wechat and other
social media to real-timely interact with internet users.
Secondly, encouraging on-site sales and Internet
marketing. CITM 2013 continued to promote the exhibition
in combination with sales, and encourage all the provinces,
autonomous regions, municipalities and tourism enterprises
to make on-site preferential and discount sales of their tourist
products on October 26 and 27. Lotour and other websites
actively promoted their on-line products at their booths. In
addition, the Organizing Committee continued to bestow the
“Marketing Innovation Award” on the provinces and tourism
enterprises with outstanding marketing achievements.
Thirdly, attaching importance to the role of enterprises.
1. The Organizing Committee required the tourism
bureaus of all the provinces, autonomous regions and
municipalities to know well the demands of the tourist
enterprises and strengthen their organizing capability.
2. Creating better exchange platforms for enterprises
in terms of the distribution of booths, booth instructions,
consulting services, noise control and financial, industrial
and commercial services.
3. The Organizing Com m ittee reinforced the
supervision on the summary and evaluation standards
in terms of organizing enterprises to attend the mart,
enterprises’ booth construction and the actual effects of
business talks.
Fourthly, organizing various large activities to deepen
the international communication and cooperation. During
the CITM, the Organizing Committee organized China
International Tourism Branding & Marketing Seminar,
Business Talks, the special presentation of the Central and
East European countries, the summary and evaluation
meeting by the Organizing Committee, the “Night of
Taiwan” and other promotion activities to further deepen
the communication and cooperation between the tourist
industries at home and abroad.
1
Regulations on Participating in CITM 2014
the
2014
Upon receiving the application and full payment of the participa-
tion fee for CITM 2014, the CITM Secretariat will issue a notice in
written form to confirm your qualification as an exhibitor, and the “Ex-
30 2014
hibitor Service Manual”, “Confirmation Letter on Exhibition Booths”
and “Map of the Exhibition Booths” will be mailed to you, too.
only
3. Refund shall not be made to those whose application
for cancellation is received on or after September 30, 2014 (based
on the postmark), or to those who fail to show at CITM 2014.
2014
20
the
2
China International Travel Mart 2014 Booth Application
Deadline: June 30, 2014
Standard shell scheme booth: RMB 21,600 yuan per booth (Each standard shell scheme booth is 9m2 and one booth
at least. A standard booth includes four chairs, a table for business talks, a consulting table, and a fascia board, a piece of
carpet, two lamps, a waste paper basket, a socket and four exhibitor passes)
Raw space: RMB 19,500 yuan/9m2(Each unit is 9m2 and four units at least)
Those who make registration for the CITM and pay all fees before May 30, 2014 shall enjoy the preferential treatment of
700 RMB per nine sq m (remittance voucher date). As for other preferential principles, please refer to Item 5 of the Exhibition
Provisions of the CITM Exhibitors’ Manual: Preferential Principles
2014
65201859
2014
CITM Secretariat
Add: A9, Jianguomennei Ave., Dongcheng District, Beijing 100740, China
Tel: 86-10-65201858 56266741 56266740 56266743
Fax: 86-10-65201859
E-mail: citm@cnta.gov.cn
Website: http://www.citm.com.cn
3
China International Travel Mart 2014 Questionnaire
for Exhibitors
Deadline: June 30, 2014
Please write in block letters or type clearly and fax to the CITM Secretariat together
with the Booth Application.
Contact person: __________________________________Job title: _________________________________________
Name of company: _______________________________________________________________________________
Tel: ________________________________________Fax: _______________________________________________
Please check the boxes below that describe the products/services your company
provides
□1. Travel wholesaler
□2. Tourist attraction
□3. Cruise company
□4. Vehicle rental company
□5. Hotel/hotel group
□6. Holiday resort
□7. Conference/banquet
□8. Computerized reservation system
□9. Consulting organ for market development
□10. News media
□11. Business tour
□12. Camping
□13. Convention/exhibition
□14. Group tour
□15. Incentive tour
□16. Tourism administration
□17. Tourism association
□18. Airline company
□19. Rail tour
□20. Theme park
□21. Wildlife zoo
□22. Youth tour
□23. Adventure tour
□24. Boat excursion/hire
□25. One-day tour □26. FIT service
□27. Special tour
□28. Ground service
□29. Fitness tour/spa holiday
□30. Golf holiday
□31. Ski holiday
□32. Others (please specify)
_____________________________________________________________________________________________
Company Description
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
CITM Secretariat
Add: A9, Jianguomennei Ave., Dongcheng District, Beijing 100740, China
Tel: 86-10-65201858 56266741 56266740 56266743
Fax: 86-10-65201859
E-mail: citm@cnta.gov.cn
Website: http://www.citm.com.cn
4
Brief Introduction to the Venue of CITM 2014
Shanghai New International Expo Centre (SNIEC) was jointly built by Shanghai Pudong Land Development (Holding)
Corporation, and Deutsche Messe AG, Messe Duesseldorf GmbH and Messe Muenchen GmbH of Germany. SNIEC hosts more
than 60 exhibitions every year – attracting more and more exhibitions in the future.
Situated in Pudong new area, Shanghai, the heart of Chinese business, SNIEC has an accessible location, modern
exhibition halls with the pillar-free and single-story structure, and various on-site services. As a multi-functional venue, SNIEC
will be an ideal place for CITM 2014. Now SNIEC has nineteen pillar-free exhibition halls, five of which will be used during
CITM 2014 (E1-E5), with a total area of 57,500 square meters.
For more information on the venue of CITM 2014, please contact Shanghai New International Expo Centre directly.
Shanghai New International Expo Centre
Add: No. 2345 Longyang Road, Pudong New Area, Shanghai 201204, China
Tel: 86-21-28906666
Fax: 86-21-28906777
Website: http://www.sniec.net
E-mail: info@sniec.net
5
Exhibition Hall Guide Map
Shanghai New International Expo Centre
Add: No. 2345 Longyang Road, Pudong New Area, Shanghai 201204, China
Fax: 86-21-28906777
Tel: 86-21-28906666
Website: http://www.sniec.net
E-mail: info@sniec.net
6
LOCATION OF SHANGHAI NEW
INTERNATIONAL EXPO CENTRE
BRIEF INTRODUCTION TO THE HOST CITY，SHANGHAI
Shanghai is the economic, financial, shipping and trade center, as well as an important tourist destination in China. With an advantageous geographic location and convenient transport facilities, Shanghai has
time-honored close contact with the rest of the world in terms of politics, economy, culture and tourism. As a
new economic growth point of Shanghai, the tourism has made great progress. Today, the city boasts 271
star-rated hotels and 1302 travel services. In 2013, Shanghai received more than 7.57 million international
tourist arrivals, creating over US$ 5.3 billion international tourism receipts; at the same time, domestic tourists totaled 260 million, creating domestic tourism receipts of RMB 296.8 billion yuan. The total tourism revenue amounted to RMB 340.7 billion yuan. Tourism has become a promising industry among Shanghai’ s
tertiary industries.
Shanghai is a famous historical and cultural city of China combining Oriental culture with Western
culture. Besides traditional tourist attractions, such as the Bund, Yuyuan Garden, the Pudong New Area, Zhujiajiao - an ancient town standing by Dianshan Lake, and some other newly-developed areas are attracting
more and more visitors.
Shanghai has become a shopping paradise for domestic and overseas travelers -- the city has developed
numerous venues for shopping, sightseeing and leisure life, including the famous Nanjing Road, Huaihai
Road, Sichuan Road, Yuyuan Tourist Mart, Xujiahui Commercial City, and the shopping center at the new
railway station.
Shanghai attaches great importance to developing international MICE industry. By the end of 2013,
Shanghai has 11 large exhibition centers with an indoor exhibition area of 450,000 sq m, and meeting and convention area of almost 100,000 sq m. In 2013, Shanghai hosted 614 international conferences with the number
of participants reaching around 200,000, while 793 exhibitions were held with the total exhibition area of
12,000,000 squ meter.
Shanghai offers a buffet of options for travelers who want to taste delicacies around the world. In
Shanghai, visitors will not only taste the famous Chinese Mitten Crab and various local desserts, but also 16
types of cuisine including Beijing, Sichuan, Guangdong, Shanghai, Suzhou and Zhejiang, as well as various
foreign cuisines. In addition, visitors can enjoy Shanghai’s vibrant nightlife.
For more information, please log onto
Shanghai travel websites:
www.shanghaitour.net (Chinese/English)
www.meet-in-shanghai.net (English)
www.shanghaikanko.com (Japanese)
www.shanghaitrip.net (Korean)
CHINA NATIONAL TOURISM
ADMINISTRATION OVERSEAS OFFICES
中国驻东京旅游办事处
中国驻伦敦旅游办事处
China National Tourism Administration Tokyo Office
105-0001 Air China Building 8F, 2-5-2 Toranomon,
Minato-Ku, Tokyo, Japan
Tel:0081-3-35918686 Fax:0081-3-35918836
Web:www.cnta.jp E-mail:tokyo@cnta.gov.cn
China National Tourist Office,London
71Warwick Road,London,SW5 9HB,UK
Tel:0044-20-73730888 Fax:0044-20-73709989
Web:www.cnto.org.uk E-mail:london@cnta.gov.cn
中国驻大阪旅游办事处
中国驻巴黎旅游办事处
China National Tourism Administration Osaka Office
556-0017 OCAT Building 4F,
Minatomachi,Naniwa-ku,Osaka, Japan
Tel:0081-6-66353280 Fax:0081-6-66353281
Web:www.cnta-osaka.jp E-mail:osaka@cnta.gov.cn
Office du Tourisme de Chine,Paris
15 Rue de Berri,75008 Paris, France
Tel:0033-1-56591010 Fax:0033-1-53753288
Web:www.otchine.com E-mail:paris@cnta.gov.cn
中国驻新加坡旅游办事处
中国驻法兰克福旅游办事处
China National Tourist Office,Singapore
地址：7 Temasek Boulevard,# 12-02A Suntec Tower
One,Singapore 038987
Tel:0065-68372662 Fax:0065-63380777
E-mail:singapore@cnta.gov.cn
Fremdenverkehrsamt der VR China in Frankfurt
Ilkenhansstrasse 6,D-60433,Frankfurt
Tel:0049-69-95140311 Fax:0049-69-528490
Web:www.cntovideo.org E-mail:la@cnto.org
中国驻加德满都旅游办事处
中国驻马德里旅游办事处
China National Tourist Office,Kathmandu
地址：424/2 Northern Gate, Royal Palace, Lazimpat,
Kathmandu, Nepal
Tel:00977-1-4001054 Fax:00977-1-4001053
E-mail:nepal@cnta.gov.cn
Oficina Nacional de Turismo de China en España
Gran Via 39, Planta 8 lzouierdo, 28013,Madrid
Tel:0034-915480011 Fax:0034-915480597
Web:www.cnto.org.es
E-mail:madrid@cnta.gov.cn
中国驻首尔旅游办事处
中国驻苏黎世旅游办事处
China National Tourist Office,Seoul
地址：#1501 Daeyongak Bldg.,97,
Toegyero,Chung-ku,Seoul 100-706,Korea
Tel:0082-2-77- 0393 Fax:0082-2-7573210
Web:www.cnto.or.kr E-mail:cntoseoul@hanmail.net
Fremdenverkehrsamt der VR China in Zurich
Brandschenkestrasse178,8002 Zurich,Schweiz
Tel:0041-44-2018877 Fax:0041-44-2018878
Web:www.chinatourism.ch E-mail:zurich@cnta.gov.cn
中国驻新德里旅游办事处
中国驻罗马旅游办事处
China National Tourist Office, New Delhi
D-78Malcha Marg,Chanakyapuri,New
Delhi,110021,India
Tel:0091-11-41680540 Fax:0091-11-41680541
Web:www.cnto.org.in E-mail:cnto.newdelhi@hotmail.com
China National Tourism Administration Rome Office
Via Nazionale 75,00184 Roma,Italia
Tel:0039-06-4828888 Fax:0039-06-48913429
Web:www.turismocinese.it
E-mail:info@turismocinese.it
中国驻悉尼旅游办事处
中国驻莫斯科旅游办事处
China National Tourist Office,Sydney
11th Floor, 234 George Street,Sydney,
NSW2000,Australia
Tel:0061-2-92529838 Fax:0061-2-92522728
Web:www.cnto.org.au E-mail:sydney@cnta.gov.cn
China National Tourist Office,Moscow
Krzhizhanovskogo Str.14,3,Moscow,117218,Russia
Tel:007-495-6450269 Fax:007-495-6428767
Web:www.chinatourism.ru
E-mail:moscow@cnta.gov.cn
中国驻纽约旅游办事处
香港亚洲旅游交流中心
China National Tourist Office,New York
370 Lexington Ave. Suite 912, New York, NY 10017,
USA
Tel:001-212-7608218 Fax:001-212-7608809
Web:www.cnto.org E-mail:info@cnto.org
Asia Tourism Exchange Centre Limited
B1,20/F,Far East Finance Centre,16 Harcourt
Road,Hong Kong
Tel:00852-28630001 Fax:00852-28611371
E-mail:atec@cnta.gov.cn
中国驻洛杉矶旅游办事处
海峡两岸旅游交流协会台北办事处
China National Tourist Office,Los Angeles
550 N. Brand Bldg. Suite 910, Glendale, CA 91203, USA
Tel:001-818-5457507 Fax:001-818-5457506
Web:www.cntovideo.org E-mail:la@cnto.org
Association for Tourism Exchange Across the Taiwan
Straits, Taipei Office
13F, 76 Second Section of Dunhua South Road, Da'an
District, Taipei, Taiwan
Tel:00886-2-27072188 Fax:00886-2-27072180
中国驻多伦多旅游办事处
China National Tourist Office,Toronto
480 University Ave.,Suite 806 Toronto,Ontario
M5G1V2 Canada
Tel:001-416-5996722 Fax:001-416-5996382
Web:www.tourismchina.ca E-mail:toronto@cnta.gov.cn
中华人民共和国国家旅游局
网址：www.travelchina.gov.cn