i nn i s f a i l
KOOL 9 8 . 3 FM & 4 K Z
ACMA
On-Air Name
Frequency
Postal Address
Suburb/State/Postcode
Phone
Fax
e-mail
WWW
Format
Primary Station Area Coverage
Demographic Profile of Station Audience
4KZ
The KZ Network
102.5 MHz + 8 translators
Po Box 19
INNISFAIL QLD 4860
07 4061 6677
07 4061 3305
4ZKZ
Kool 98.3 FM
98.3, 94.9, 91.9 MHz
Po Box 19
INNISFAIL QLD 4860
07 4061 7983
07 4061 3305
gm@nqradio.com.au
gm@nqradio.com.au
www.nqradio.com.au
News, Talk & Adult contemporary
Innisfail, Gulf, Ingham, Tully &
Mission Beach
35-64
www.nqradio.com.au
Young adult contemporary
Innisfail, Tully and Mission Beach
16-39
More info: Click here for updated Station contacts and non-metro Agency representation
38
C o m m e r c i a l R a d i o M a r k e t P r o f i l e s
Radio Licence Area Map © Commonwealth of Australia 2005
i nn i s f a i l
Innisfail lies on the far north Queensland coast, less than 95 km south of Cairns. 4KZ and KOOL-FM Licence Area covers
the region just south of Cairns, Babinda (within the Cairns City Council area), Innisfail, Tully and Cardwell in the south.
4KZ & KOOL FM extend their broadcast area covering Tully on 4KZ 693, Cardwell on 4KZ 94.7 & KOOL 91.9, and Babinda
on 4KZ 102.5 & KOOL 94.9 4KZ coverage area extends to Ingham 1620 kHz, Karumba 1611 kHz, Mission Beach 88.5 with
translators in each of these towns.
In comparison to the 2006 census the population has increased by 6.99% to 32,756. The number of people aged 0-39 have
increased slightly to 15,068, though those aged 40 years and over increased. Over 53% of the population in the radio
licence area is aged 40 years and over. The birthplace for 83.1% of the population was Oceania including Australian, New
Zealander, Indigenous and Islander persons. Innisfail and Ingham have a significant number of people of Mediterranean
descent.
Of the 5,432 people attending an educational institution, 50% were in infants or primary, 36% were attending a secondary
educational institution, 6% attending University or another tertiary institution and 8% attending TAFE. Of the 9,222 people
who already have a tertiary qualification, 20% have a degree and 80% have a certificate, diploma or another tertiary
qualification.
The tropical coast has a high level of home ownership. Of the total dwellings in Innisfail (12,221) 39% are owned outright
and 26% are mortgaged. Private rental properties represent 28% of total dwellings. 23% of the total households (12,209) in
Innisfail have a household income range between $21,000-$41,999pa, 17% between $42,000-$64,999pa and 18% between
$65,000-$103,999pa.
Ag r i cu l t u r e
Tourism, fishing and rare tropical fruit production are important local industries. Over 9 thousand tonnes of bananas were
produced. The area is a major producer of sugar with five local sugar mills including Victoria Mill at Ingham, which is the
largest sugar mill in Australia. Over 3.1 million tonnes of sugar cane was cut for crushing. The Innisfail Radio Licence Area
includes over 32 thousand beef cattle.
Employment
The majority (58.6%) of the labour force of 15,704 is employed full time. The main industries of employment are:
• Manufacturing, Construction, Electricity, Gas & Water Supply;
• Wholesale/Retail Trade, Accommodation, Cafes & Restaurants; and
• Agriculture, Forestry, Fishing and Aquaculture.
Although the 4KZ and KOOL-FM’s Licence Area is primarily a farming district, there are some significant non-agricultural
industries in the area. These include several large engineering works, foundry and a rotational plastics moulding factory.
Over 18% of the workforce is employed in agriculture.
commercial radio Australia
39
i nn i s f a i l
Age Cohorts
Occupation
Age
Male
Female
Total
% Market
Population
Aged 10+ Years
Aged 0-9 Years
Aged 10-17 Years
Aged 18-24 Years
Aged 25-39 Years
Aged 40-54 Years
Aged 55+ Years
Total 2011 Population
Total 2006 Population
% Change 2006-2011
14796
2176
1886
1181
2550
3816
5363
16972
15727
13850
1934
1750
1030
2561
3659
4850
15784
14887
28646
4110
3636
2211
5111
7475
10213
32756
30614
7.00%
87.45
12.55
11.10
6.75
15.60
22.82
31.18
100.00
Total
%
Occupations
Managers & Professionals
Technicians/Trade Workers/Community
Personal Service Workers
Clerical & Administrative Workers
Sales Workers
Machinery Operation/Driver/& Labourers
Not Stated
Total
4076
3627
27.59
24.55
1545
1138
4113
277
14776
10.46
7.70
27.84
1.87
100.00
Industry
Total
% Workforce
Agriculture, Forestry & Fishing
Mining
Construction/Electricity gas water and waste
services/Manufacturing
Wholesale/Retail Trade, Accommodation
Transport, Postal & Warehouse/ Telecomms
Finance & Insurance Services
Professional scientific and technical services
Public administration and safety
Education & Health
Arts and recreation services
Other services
Not stated
Total
2675
296
2968
18.12
2.00
20.10
2744
674
766
349
729
2442
136
527
458
14764
18.59
4.57
5.19
2.36
4.94
16.54
0.92
3.57
3.10
100.00
Industry
Labour Force
Employment Classification
Total
% Labour
Force
Full-time Employed
Part-time Employed
Not Stated Employed
Unemployed
Total Labour Force
9213
4486
533
939
15704
58.67
28.57
3.39
5.98
100.00
Income Range
Total
% Occupied
Dwellings
$0-$9999pa
$10000-$20999pa
$21000-$41999pa
$42000-$64999pa
$65000-$103999pa
$104000-$155999pa
$156000+pa
Not Stated
Total Households
422
1312
2818
2082
2234
1231
514
528
12209
3.46
10.75
23.08
17.05
18.30
10.08
4.21
4.32
100.00
Household Income
Family Structure
40
Employment Classification
Annual Household expenditure
Food and non Alcoholic Beverages
Total
% Total
Families
Couple Families-Children
Couple Families-No Children
Single Parents
Other Families
Total Families
3402
3954
1354
136
8846
38.46
44.70
15.31
1.54
100.00
C o m m e r c i a l R a d i o M a r k e t P r o f i l e s
114,453
Total Alcoholic beverages
18,444
Total Clothing and Footwear
22,684
Total Household Linen Furnishings & Equipment
35,876
Furniture and Floor Covering
12,767
Household Appliances
Type of Family
$000’s pa
8,474
Household Services and Operation
41,523
Total Medical Care and Pharmacy
46,812
Motor Vehicle Purchase
26,548
Total Motor Vehicle Running Cost incl Rego
55,822
Audio Visual Equipment and Parts
31,353
Recreation94,866
Holidays Australia and Overseas
30,611
Total Personal care and Hygiene
13,403
Total Super and Life Insurance
31,589
i nn i s f a i l
Type of Educational Institution
Being Attended
School
Male
Infants/Primary
Secondary
TAFE
University & Other
Total
1425
1002
161
86
2674
Female
1280
943
278
257
2758
Total
2705
1945
439
343
5432
% Market
Population
8.27
5.95
1.34
1.05
16.61
Fully Owned
Mortgaged
Private Rental
Housing Authority/Not Stated
Other Tenure Type
Total Dwellings
Value
Area of holding - total area (ha)
148,494
Land Use - Grazing land (including pastures
and rangelands) area (ha)
53,192
Cereal Crops - Wheat for grain production (t)
368
Cereals for grain total production (t)
402
0
Cereal Crops - Rice for grain production (t)
Cereal Crops - Barley for grain production (t)
25
Sorghum for grain production (t)
Dwelling Tenure Type
Tenure Type
Agriculture Commodity
0
Vegetables for human consumption, total area (ha)
Total
4808
3143
3428
759
83
12221
% Total
Dwellings
39.34
25.72
28.05
6.21
0.68
100.00
0
Tomatoes total production (t)
Avocados, total production (kg)
667
Nuts total trees (n)
21
Total grapes total area of vines (ha)
0
Orchard trees (incl. nuts) total trees - number (n)
Type of Tertiary Qualification
Total
% Market
Population
Degree
Certificate
Total
1873
7349
9222
5.73
22.47
28.19
Mortgage Payments
Monthly Mortgage Payment
Total
% Mortgaged
Dwellings
$0-$499 per month
$500-$799 per month
$800-$999 per month
$1000-$1399 per month
$1400+ per month
Not Stated
Total Mortgaged Dwellings
295
346
251
656
1389
240
3177
9.29
10.89
7.90
20.65
43.72
7.55
100.00
Motor Vehicles
Number of Cars
Total
% Total
Dwellings
No Vehicles
1 Vehicle
2+ Vehicles
Not Stated
Total
886
4283
6536
493
10819
0.07
0.35
0.54
2.06
0.89
52,850
Sheep and lambs total number (n)
26
Milk cattle (n)
94
Meat cattle (n)
University Qualifications
111
32,332
Apples production (kg)
0
Nectarines production (kg)
5
Peaches production (kg)
0
Internet Usage
Connection
Total
% Market
Population
No Connection
Broadband
Dial-up
Other
Not Stated
Total
3533
7162
475
479
589
12238
28.87
58.52
3.88
3.91
4.81
100.00
Birthplace by Region
Region
Male
Female
Total
% Market
Population
Oceania incl Australia
Europe
Africa & Middle East
Asia
Americas
Other
Total Population Total
14152
923
33
448
70
1324
16950
13036
860
47
525
66
1229
15763
27188
1783
80
973
136
2553
32713
83.11
5.45
0.24
2.97
0.42
7.80
100.00
commercial radio Australia
41