Girls Do Hack
December
2015
December
2014
Sponsorship Report
Presented to
Girls Do Hack
Sponsorship Report
Overview
On Saturday, November 14, 2015, the Adler Planetarium hosted Girls Do Hack, a one-day event dedicated to
inspiring and empowering young women to pursue careers in science, technology, engineering and mathematics (STEM). The 2015 event provided 90 young women in grades nine through eleven, from across the
city, the opportunity to participate in activities that emphasize skills needed to pursue careers in a variety of
STEM fields through hands-on, minds-on experiences and workshops.
Teza Participation
Teza Technologies was recognized as the “Presenting Sponsor” of Girls Do Hack in 2015. The
company’s generous support and involvement allowed the Adler to host this innovative and enriching STEM
experience—which is unavailable at any other cultural institution in the city.
Program Partners
The Adler partnered with YWCA Metropolitan Chicago, Junior Research Scientists at Columbia College,
CodeCreate, and Ashley Nicollette, STEM Specialist.
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Workshops
Adler ‘85 in Pictures | Adler Planetarium
The Adler turned 85 this year and still boasts one of the best
collections of historic scientific instruments in the world.
Participants were challenged to curate an online timeline of
the history of the Adler and its collection of scientific
instruments by combining digitized historical photographs
from the Adler’s archives with their own pictures of collections
items that were out of the vault specially for this activity.
Skills used: Designing, Information Sharing, Decision Making
Engineering Design Challenge | Adler Planetarium Youth
Leadership Council
With guidance from the Adler’s Youth Leadership Council,
participants tackled a classic engineering challenge—the egg
drop—but with a twist. Participants worked in teams to design
and build a lander that met certain criteria, but also fit within a
series of constraints.
Skills used: Building Models, Designing, Decision Making, Managing, Not Giving Up, Working in Teams
Powering Gadgets with Solar Energy | Junior Research Scientists
Our society is running today using more than 98 quadrillion BTU, and 83% of this energy is obtained
by using non-renewable resources: oil, natural gas, and coal. It is essential to develop and embrace
new sources of energy to satisfy the demand. During this activity, participants explored renewable
sources of energy—specifically solar energy—and learned how solar panels convert solar energy into
electricity in order to build a solar powered USB charger.
Skills used: Identifying Problems, Designing, Creative Thinking
Robot Races | Adler Planetarium
How do NASA engineers control robots on other planets, like Mars? What prevents the rovers from
tipping over or getting stuck on a rock? Participants learned how NASA engineers program
sequences for rovers like Curiosity by programming their own robot. Teams learned the basics of
visual programming before navigating the complex terrain of “Mars”!
Skills used: Collecting Data, Learning New Technologies, Creating and Editing Code, Working in Teams
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Workshops
The Thread Count Shout | CodeCreate
Participants began by exploring their favorite designs (often in clothing or other contemporary
products), cutting or folding similar fabrics or materials, weaving L.E.D.s into the material and then
“selling” those clothes or product to each other through digital “businesses” and pitches.
Skills used: Creative Thinking, Building Models, Designing
Transiting Planets | Adler Planetarium
Participants hunted for exoplanets in this hands-on, technology-rich workshop. Teams worked with
model solar systems to discover how astronomers find planets around other stars.
Skills used: Collecting and Analyzing Data, Troubleshooting, Observing, Working in a Team
Visual Novel Game Jam | Ashley Nicollette, STEM Specialist
Teams formed a studio and published their own video game. In this workshop, participants
concepted game ideas, learned how to code and create basic animation techniques, and published
their own application.
Skills used: Working in a Team, Creating and Editing Code, Drawing
Water Quality Wet Lab | YWCA Metropolitan Chicago
Water is important for people and the environment, but all
water is not clean and healthy. So, how do we determine the
quality of our urban water? In this wet lab, participants
completed an observational experiment testing the quality
of water samples. Students worked in groups to complete
the experiments as well as collect and analyze data.
Skills used: Researching, Collecting Data, Public
Speaking, Making Decisions, Managing, Sharing
Information, Communicating with Teammates, Listening, Not
Giving Up, Identifying Problems, Explaining Your Work to
Others
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Student Feedback
“I just like how we were encouraged to be creative
and use things in our daily lives to create things.”
“I thought it was so cool how I got to have a mentor
who is a real woman in STEM.”
“I liked the workshops and how it really made me
think.”
Mentors
The Adler welcomed 40 STEM professionals from
the following organizations and companies to serve
as mentors at Girls Do Hack:
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8th Light
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Morningstar
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AbbVie
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Northrop Grumman Corporation
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Adler Planetarium
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Reverb.com
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Argonne National Laboratory
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Shedd Aquarium
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Big Cartel
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Sprout Social
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Braintree
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Shedd Aquarium
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BuildCodePlay
•
Stanton Ventures
•
Chicago Public Schools
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Teza Technologies
•
Dev Bootcamp
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ThoughtWorks
•
Discover Financial Services
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United Airlines
•
Edelman
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University of Illinois at Chicago
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Groupon
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University of Toronto
•
Kellogg’s
•
US Cellular
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Social Media Coverage
Website Views (as of the new website launch date of December 1, 2015)
• General Hack Days Webpage: 168 views
• Girls Do Hack Webpage with Teza Blog Post: 83 views
Facebook Twitter
• Impressions: 25,205
• Tweets: 13, including love coverage
• Posts: 8 • Re-tweets: 55
• Likes: 135 • Favorites: 64
• Shares: 29 • Mentions: 125 posts under #GDH15 hashtag relating to the Adler event
Videos
The Adler produced two new videos, each posted on the museum’s YouTube Channel and
promoted on both Facebook and Twitter:
• Video 1: 80 views
• Video 2: 42 views
• Facebook Impressions: 19,782
Public Relations and Outreach
• The Girls Do Hack press release was sent to over 500 of the Adler’s media contacts.
• Teza was mentioned in the following eNews mailings:
• October 6, 2015 - General eNews: 24,381 recipients
• October 6, 2015 - Member eNews: 5,309 recipients
• October 22, 2015 - Adler Educator eNews: 1,682 recipients
• November 3, 2015 - Corporate Partner eNews: 123 recipients
Event On-Site Visibility
• Participants wore t-shirts featuring Teza’s logo.
• The museum featured signage with Teza’s logo at each workshop location.
• Alanna Weisberg, trading analyst at Teza, participated as a mentor.
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Girls Do Hack
Sponsorship Report
Thank you for Teza’s generous sponsorship
of Girls Do Hack!
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Presented to