Sutherland Shire Council
Advertising
Sutherland Shire
Environmental
Sutherland Shire Environmental Specification
Specification
2007
Sutherland Shire Environmental Specification 2007
Date in effect: 3/09/2007
Sutherland Shire Council
This specification is constructed as follows;
1.
Introduction
3
2.
Submission Requirements
3
2.1
“A” Frame Advertising Boards and Shopfront Displays
3
2.2
Advertising Structures and Signs
3
3.
4.
Requirements and Controls for Advertising
4
3.1
Advertising on Bus Shelters
4
3.2
“A” Frame Advertising Boards and Shopfront Displays
6
3.3
Sign Location
6
3.4
Shopfront Displays
7
Administrative Requirements
Sutherland Shire Environmental Specification
Date in Effect 3/09/2007
7
-2-
Sutherland Shire Council
1. Introduction
This Environmental Specification contains detailed requirements relating to
Advertising. This specification should be read in conjunction with Sutherland
Shire Local Environmental Plan 2006 and Sutherland Shire Development
Control Plan 2006 Chapter 10 - Advertising.
2. Submission Requirements
Advertising signage can be exempted from the requirement for a development
application if it complies with the provisions of Exempt Development in
Schedule 2 of SSLEP2006.
If a development application is required, the following information should be
included.
2.1 “A” Frame Advertising Boards and Shopfront Displays
The development application shall include a scale drawing showing:
•
•
•
•
•
•
•
The kerb line of the street in relationship to the shop and/ or
property boundary.
Details of the shopfront including access points and windows.
Any existing street furniture, signs, landscaping, seating, lighting or
other fixed items.
The nature and materials of the footpath surfaces.
The location and dimensions of the “A” frame sign or the shopfront
display.
Elevations of the ‘A’ frame sign showing dimensions, materials,
graphics and colours.
A photograph of the shop or building frontage showing all existing
signage.
2.2 Advertising Structures and Signs
The development application shall include:
•
•
•
•
•
Plans, elevations and sections, fully dimensioned and to scale,
including the type of materials proposed to be used
A written assessment of the proposal showing how it meets the
objectives of SSDCP2006 and the requirements of this
Specification
A detailed site plan showing the proposed location of the
advertising signs
A full survey plan where applicable
Shadow diagrams where applicable
Sutherland Shire Environmental Specification
Date in Effect 3/09/2007
-3-
Sutherland Shire Council
3. Requirements and Controls for Advertising
3.1 Advertising on Bus Shelters
Bus shelters and seats are designed and constructed by Council. Bus shelters
and seats have designated advertising panels where advertising signs are
permitted by arrangement.
Advertising on bus shelters or seats is only allowed within existing business or
industrial zones. However, advertising on bus shelters and seats in other
zones will be considered where it can be demonstrated that it will not
adversely affect the amenity of the area. In considering the amenity of the
area, Council shall have regard to:
•
The level of traffic on adjacent road network.
•
Surrounding land uses.
•
The streetscape, nature and character of the area.
Advertising of a site specific product/business (e.g. Sutherland Nursery) on
bus shelters or seats shall be located within the relevant business/industrial
area only. For example, Sutherland Nursery would not be permitted to
advertise within Caringbah Shopping Centre.
Sutherland Shire Environmental Specification
Date in Effect 3/09/2007
-4-
Sutherland Shire Council
The illustrations below show a typical bus shelter and the location of the
advertising panel.
Sutherland Shire Environmental Specification
Date in Effect 3/09/2007
-5-
Sutherland Shire Council
3.2
“A” Frame Advertising Boards and Shopfront Displays
The location of ‘A’ frame advertisements is based on the width of the footpath,
the need to provide an unimpeded corridor for safe pedestrian movement and
the parking and traffic situation adjacent to the kerb line. The diagrams will
guide the location of the ‘A’ frame signs.
‘A’ frames and shop front displays may be constructed either of metal or
timber provided that they comply with AS1170.
Shop front displays must be solid frontage with a return to the shop front to
assist vision impaired persons.
The advertising and display signs shall only be located on the footpath
adjacent to the premises during the approved hours of operation of the
business. If not stated they shall be between 7.00am and 10.00pm.
3.3
Sign Location
F. Cronulla Plaza (or other fully pedestrianised streets).
A Frame
A Frame
Shop
Shop
Kiosk
Shop
Shop
A Frame
A Frame
Shop
'A' Frame zone 3.0m from
shop front/0.6 wide
Shop
3.0 min
A Frame
3.0 min
Shop
A Frame
Plan
Normal Awning Line
Sutherland Shire Environmental Specification
Date in Effect 3/09/2007
Normal Awning Line
-6-
Sutherland Shire Council
3.4
Shopfront Displays
0m
m
90
60
0m
m
E le v a tio n
1200 max
S ig n T y p e A 'A ' F ra m e s ig n
S o lid fro n t to
c o u n te r o r ta b le .
E le v a tio n
750
max
3000 m ax
S h o p fro n t
T o p o f c o u n te r a s
d is p la y a re a
P la n
S o lid fro n t
300
min
1400 max
S h o p fro n t D is p la y s T y p e C
E le v a tio n
3000 m ax
750
max
S h o p fro n t
P la n
C lo th in g D is p la y s T y p e E
4.
Administrative Requirements
All ‘A’ frames and shopfront displays must have a Council sticker indicating the
approval of the item.
The applicant/owner will be required to provide indemnification and insurances
to the satisfaction of Council.
Sutherland Shire Environmental Specification
Date in Effect 3/09/2007
-7-