Future food: analysing the risks
Panelists
Dr John O’Brien, Nestlé Research Centre, Lausanne, CH (Chair)
Dr Maureen Edmondson, Institute of Food Science & Technology,
UK
Dr Lynn Frewer, Newcastle University, UK
Dr Klaus Grunert, Aarhus University, DK
Future food: analysing the risks
Introduction
John O’Brien
Nestlé Research Centre
FOUR TRENDS FRAMING FOOD SAFETY AND NUTRITION
1. EATING BEHAVIOUR
Eating patterns have
changed radically and
rapidly:
WHERE
(eg OOH)
WHAT
(eg Free from)
HOW
(eg on the move,
clean eating, fresh, etc)
2. ENVIRONMENTAL AND
NUTRITIONAL
SUSTAINABIILTY
• Impact of climate
change
• Soil degradation
• Water availabilty
• Health of pollinators
• Plant diseases
• Crop yield reduction
• Pre/post-harvest loss
• Heavy metal
contamination
3. WHERE FOOD COMES FROM
• Accelerating intensification of
agriculture.
• Bio-based economies
• City farming and multi-traffic
agriculture systems
• System complexity and food
fraud
4. SOCIAL CHANGES: SHIFT IN TRUST FROM
TRUST IN INSTITUTIONS TO «SOCIAL TRUST»
In extreme cases, the power of social trust can
override the desire to ask «why» and «how»
https://www.youtube.com/embed/AdJFE1sp4Fw
QUESTION: WHAT ARE THE OPPORTUNITIES?