Changing role of ICT
and
d Industry's
I d t ' View
Vi
May 23, 2008
Tetsuo Karaki
Fujitsu Limited
High Priority for the Companies
Green as
business priority
1
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Why it is Top-Priority
Because Green is a Value!
„ Commercial value
„
„
Eco-products, Green services ...
No compliance, no market
„ Corporate value
„
Eco-funds, Green investments ...
„ Amount of CO2 will be converted
to money
„
Emission Trading
g System
y
2
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The Role of ICT: Traditionally
Tool for Productivity Gain
• Production Management
• Efficiency of Logistics
• Sales Management
• Accounting
A
ti P
Processes
3 3
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LIMITED 2008
Copyright
2008
FUJITSU
Field Innovation
Logistics
Sales
Manufacturing
Utilize
Wisdom & know-how of people
in business field should lead
Procurement to creativity and innovation
R&D
Recycle
4
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Changing Role of ICT
Tool for Productivity Gain
Making
g the Most of
Human Wisdom
(including)
(i
l di )
Tool for Energy Efficiency Gain
5 5
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LIMITED 2008
Copyright
2008
FUJITSU
ICT Contribution to the Environment
Two aspects
Lower the Environmental
Impact “OF”
OF ICT
Lower the Environmental
Impact “BY” using ICT
6
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ICT Contributions: Estimation in Japan
CO2 Reduction
Japan 2012
38
68
Million tons
Million tons
30
ICT Contribution
Million tons
CO2 Emission
7
(source : MIC, Japan)
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ICT Contributions: Estimation in Japan
ECommerce
(Individuals)
Online Shopping
782
0.5%
ATM
319
0 2%
0.2%
ECommerce
(Businesses)
Online Transaction
836
0.6%
Supply Chain Management
1,839
1.4%
Reuse Market
1,197
0.9%
Digital
g
Content
Music, Video etc.
314
0.2%
Movement of People
TV Conference etc.
373
0.2%
y
Traffic System
ITS
401
0.3%
E-Gov
E-Application
11
0.0%
Energy Mgt.
BEMS、HEMS
730
0.5%
6,802
5.0%
TOTAL
(
(source
: MIC
MIC, JJapan))
(The unit is 10 thousand tons of CO2, % represents a portion
of CO2 emissions in all emissions in 2005 in Japan)
8
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Case of FUJITSU : Products
To improve the environmental performance of each product
Eco-friendly
Eco
friendly Materials
Eco-design
Eco
design
„ World's Best Space allocation
„ Least Power Consumption
Corn based plastics
Casting of notebook PC
9
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Case of FUJITSU : Total System
Cables
CO2
Footprint
Energy-saving
Energy
saving by
Server Integration
10
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Case of FUJITSU : Application Software
Virtual Product Simulator
z Manufacturing not making prototype
z Environmental load simulation
z Remote meeting sharing the blueprint
z Disassembly
Di
bl evaluation
l ti
1111
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LIMITED 2008
Copyright
2008
FUJITSU
Case of FUJITSU: Estimated ICT Contributions
CO2 Reduction BY ICT
Fujitsu 2007-2010
6.3
ICT Contribution
Milli tons
Million
t
7.0
Million tons
0.7
Million tons
CO2 Reduction
R d ti OF ICT
12
Note: This trial calculation is
based on amount of Japanese
market of FY2006.
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GIIC Annual Conference 2008 in Tokyo
■Date： 25 April
p 2008 at the World Bank Tokyo
y Office
■Theme： “The Power of Green – In the future of ICT, Is it Part of the Problem
or the Solution”
13
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GIIC Acknowledged International Discussions
To identify opportunity, best practices and
evidence-based policy to make the most of ICTs
Methodologies for evaluating CO2 reductions
through the use of ICT should be standardized
ICT solutions have the potential to be an enabler
to reduce a significant
g
p
part of the remaining
g 98%
Organized a study group to discuss the role of
ICT and estimated the number by ICT use
ICT,
CEOs of leading IT companies agreed on "Green
IT Initiative
Initiative" to achieve goals
Improve computer energy efficiency by 50%, &
reduce
d
global
l b l CO2 b
by 54M ttons per year
14
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GIIC Tokyo Conference Agreement
GIIC Conference in Tokyo
y
Participants from Business
Accenture, Boston Consulting
Group, BT, DeNA, Deutsche
Telekom, Economist, Fujitsu,
Hitachi,
ac , Microsoft,
c oso , Nikkei,
e , NTT,,
One Communication, SRT
(Silkroad Telecom), Telecom
Malaysia Verisign
Malaysia,
Verisign, WIPRO
15
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GIIC Tokyo Declaration (1)
Lower the Environmental Impact OF ICT
„
Lowering electricity consumption of ICT
„ Development of innovative technology
„
Responsible Internet Use To Combat Spam
„ Reduction of ICT traffic waste
Lower the Environmental Impact BY using ICT
„
ICT for Measurement and Compliance
„ Sensor technology
„
ICT as Enabler for New Business Practices
„ Added
Add d value
l ffor b
business
i
16
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GIIC Tokyo Declaration (2)
To Accelerate achieving the goal
„
Exchange
E
h
off Information
I f
ti
„ More study and analysis
„
Development of a Roadmap
„ Roadmaps that define ICT
use as a tool for green
„
Market based Approach
Market-based
„ Policies to support and stimulate
market-based approach
pp
„
Early Action Needed
„ Cost of delaying action is much higher in the future
17
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Thank you
18
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19
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