2 Here at FOX we are committed to innovation, style and quality; and this commitment is transcended into our Eyewear Collection. Fox Eyewear combines sophisticated design with innovative technology to offer unparalleled style, quality and comfort. ERIC GEISELMAN THE // REDEEM Lightweight O Matter Frame with metal Fox Head Icon and integrated hinges Twin Toric Lens Technology with HDO Polarized and Iridium lens options available // NEW FOR 2011 Polished Black/Grey #FX9014-01 | Matte Black/Warm Grey #FX9014-02 | Brown Smoke/Dark Bronze #FX9014-04 | Polished Black/Grey Polarized* #FX9014-03 | Trans Grey/Black Iridium #FX9014-05 | V ISI T W W W.FOXE YE WE AR.COM FOR MORE INFO 5 THE // FALTA Lightweight O Matter Frame with metal Fox Head Icon and integrated hinges Twin Toric Lens Technology with HDO Polarized and Iridium lens options available // NEW FOR 2011 Polished Black/Grey #FX9015-01 | 6 Matte Black/Warm Grey #FX9015-02 | Matte Black/Grey Polarized* #FX9015-03 | Dark Brown Tortoise /Dark Bronze #FX9015-04 | Polished White/Black Iridium #FX9015-05 | V ISI T W W W.FOXE YE WE AR.COM FOR MORE INFO JUSTIN BARCIA BEDE DURBIDGE THE SUPER DUNCAN //UNISEX // Lightweight O Matter Frame with metal Fox Head Icon and Integrated hinges Shield Lens Technology with HDO Iridium and Gradient lens options available // Matte Black/Warm Grey #FX9004-02 | Polished Black/Grey #FX9004-01 | Tortoise/Dark Bronze #FX9004-03 | Polished White/Black-Grey Gradient #FX9004-05 | V ISI T W W W.FOXE YE WE AR.COM FOR MORE INFO 9 THE // DUNCAN Lightweight O Matter Frame with metal Fox Head Icon plate 3 Barrel Stainless Optical Hinges // Shield Lens Technology with HDO Polarized, Iridium and Gradient lens options available //UNISEX // Polished Black/Grey #30-105 | Polished White/Black Gradient #30-106 | Tortoise/Bronze #30-107 | Polished Black/Grey Polarized* #30-179 | Matte Black/Warm Grey #30-296 | Matte White/Grey #30-297 | 10 V ISI T W W W.FOXE YE WE AR.COM FOR MORE INFO THE // STUDY Lightweight O Matter Frame with metal Plate 3 Barrel Stainless Optical Hinges // Twin Toric Lens Technology with HDO Polarized lens options available // Polished Black/Grey #30-192 | Polished Black/Grey Polarized* #30-193 | Polished Black Fox Head Print/Grey #30-199 | Polished White/Grey #30-215 | Matte Black/Warm Grey #30-298 | V ISI T W W W.FOXE YE WE AR.COM FOR MORE INFO 11 REED HANSEN THE HERETIC //UNISEX // Lightweight O Matter Frame with Metal Fox Head Icon plate 3 Barrel Optical Hinges // 6 BaseLens Technology with HDO Polarized and Iridium lens options available // Polished Black/Warm Grey #30-235 | Brown Sugar/Gold Iridium #30-239 | Black Tortoise/Grey Polarized* #30-238 | V ISI T W W W.FOXE YE WE AR.COM FOR MORE INFO 13 THE // DECORUM Lightweight O Matter Frame with Unique Metal Plate Icon 3 Barrel Optical Hinges // 6 BaseLens Technology with HDO Polarized, Iridium and Gradient lens options available //UNISEX // Polished Black/Warm Grey FX9005-01 | Dark Brown Tortoise/Dark Bronze FX9005-02 | Metallic Black & White/Black Gradient FX9005-03 | Matte Black/Grey FX9005-04 | 14 V ISI T W W W.FOXE YE WE AR.COM FOR MORE INFO THE // ALIATOR Lightweight O Matter Frame with Metal Fox Head Icon 7 Barrel Optical Hinges // 6 BaseLens Technology with HDO Polarized, Iridium and Gradient lens options available //UNISEX // Polished Black/Grey #30-242 | Smoke/Black Iridium #30-243 | Polished Black & White/Black Gradient #30-245 | Brown Sugar/Dark Bronze #30-244 | Black Tortoise/Grey Polarized* #30-246 | V ISI T W W W.FOXE YE WE AR.COM FOR MORE INFO 15 THE // CONDITION Lightweight O Matter Frame with metal Fox Head Icon and integrated hinges Twin Toric Lens Technology with HDO Polarized and Iridium lens options available // Polished Black/Grey #30-123 | Brown Tortoise/Dark Bronze #30-124 | Polished Black/Grey Polarized* #30-176 | Polished Rootbeer/Bronze Polarized* #30-202 | Polished White/Grey #30-187 | Polished Black/Rasta Fox Head/Warm Grey #30-249 | 16 Matte Black/Grey #30-295 | V ISI T W W W.FOXE YE WE AR.COM FOR MORE INFO THE // MEETING Lightweight C-5 Frame with O Matter Ear Stems and integrated hinges Twin Toric Lens Technology with HDO Iridium and Gradient lens options available //UNISEX // Black Chrome/Grey #30-100 | Polished Gold/Gold Iridium #30-097 | Polished Black/Dark Grey #30-247 | Chrome/Black Iridium #30-099 | Brown Chrome/Bronze #30-299 | V ISI T W W W.FOXE YE WE AR.COM FOR MORE INFO 17 IAN WALSH THE // CANTOR NEW FOR 2011 Lightweight C-5 Frame with O Mater Ear Stems and integrated hinges Shield Lens Technology with HDO Iridium and Gradient lens options available //UNISEX // Light/Jade Iridium #FX6003-03 | Polished Gold/Dark Bronze #FX6003-01 | Polished Chrome/Black Iridium #FX6003-02 | Polished Black/Dark Grey #FX6003-04 | Polished White/Black Gradient #FX6003-05 | Berry/G-40 Black Gradient #FX6003-06 | V ISI T W W W.FOXE YE WE AR.COM FOR MORE INFO 19 2 1 3 + Durability and all-day comfort of lightweight, stress-resistant O MATTER® frame material + UV protection of PLUTONITE® lens that filters out 100%of UVA/UVB/UVC & harmful blue light up to 400nm + Optimized peripheral view and side coverage of POLARIC ELLIPSOID™ lens geometry + Comes standard with Oakley HYDROPHOBIC™/ Oleophobic anti-smudge lens coating on all lens options + + + Comfort and performance of Three-Point Fit that holds lenses in precise optical alignment + UNOBTAINIUM® nose pad options for customizable and comfortable secure fit + Optical precision and performance that meets all ANSI Z87.1 standards + Protective sports-specific Soft Vault included with capacity for an extra lens + Impact resistance that meets all ANSI Z87.1 standards for high-mass and high-velocity impact Glare reduction and tuned light transmission of IRIDIUM® lens coating Interchangeable lenses to optimize performance in any environment 1 UNOBTAINIUM® nose pad for secure fit 2 UV protection of PLUTONITE® lens 3 UNOBTAINIUM® ear pieces for secure fit THE DUNCAN SPORT NEW FOR 2011 //UNISEX // Lightweight Sport Performance O Matter Frame with rubberized Fox Head Icon Integrated Hinges Unobtainium earsocks and nose piece for increased comfort and performance fit Permanent Hydrophobic lens coating repels moisture and oils for ease of cleaning Performance Shield Lens Technology with HDO Polarized, Iridium and Photochromic lens options available Interchangeable Lens System Protective Case Included with capacity for extra lens // Polished Black/Black Iridium #FX9006-01 | Polished Black/VR50 Photochromic #FX9006-02 | Matte Black/Grey Polarized* #FX9006-03 | 24 V ISI T W W W.FOXE YE WE AR.COM FOR MORE INFO Comes With Hard Carrying Case. Silver/Grey #FX9006-04 | Polished White/Black Iridium #FX9006-05 | Carbon Fiber/G30 #FX9006-06 | Hot Pink/Grey #FX9006-07 | Matte Rootbeer/Bronze #FX9006-08 | REPLACEMENT LENSES: VR50 Photochromic #16-949 | $140 Black Iridium #16-942 | $80 Grey #16-943 | $60 Bronze #16-944 | $60 G30 #16-945 | $80 VR28 Black Iridium #16-950 | $80 Persimmon #16-946 | $60 Ice #16-947 | $80 Clear#16-948 | $60 V ISI T W W W.FOXE YE WE AR.COM FOR MORE INFO 25 WAKE REED HANSEN WAKE REED HANSEN SURF BEDE DURBIDGE MX JUSTIN BARCIA MX JUSTIN BARCIA MX KEN ROCZEN 26 V ISI T W W W.FOXE YE WE AR.COM FOR MORE INFO SURF ERIC GEISELMAN SURF IAN WALSH SURF IAN WALSH V ISI T W W W.FOXE YE WE AR.COM FOR MORE INFO 27 REDEEM Matte Black/24k #FX9014-06 | DUNCAN Matte Black/24k #30-258 | SUPER DUNCAN Matte Black/24k #FX9004-06 | DECORUM Matte Black/24k #FX9005-05 | ALIATOR Matte Black/24k #30-259| V ISI T W W W.FOXE YE WE AR.COM FOR MORE INFO 29 THE // CONFAB Lightweight O Matter Frame with metal Fox Head Icon and integrated hinges 6 BaseLens Technology with HDO Gradient lens options available NEW FOR 2011 // Polished Black/Grey #FX9016-01 | Polished White/G40 Black Gradient #FX9016-03 | Polished Black-White/Black Gradient #FX9016-02 | Topaz Tortoise/Dark Bronze #FX9016-04 | V ISI T W W W.FOXE YE WE AR.COM FOR MORE INFO THE RAYAVANNA // Lightweight O Matter Frame with metal Fox Head Icon, integrated hinges and unique metal frame accents // 6 BaseLens Technology with HDO Iridium lens options available // Polished Black/Gold Iridium #FX9007-01 | Dark Brown Tortoise/Dark Grey #FX9007-02 | Matte Black/Grey #FX9007-03 | V ISI T W W W.FOXE YE WE AR.COM FOR MORE INFO 33 THE HEARTLESS // Lightweight O Matter Frame with metal Fox Head Icon, integrated hinges and unique metal frame accents // 8 BaseLens Technology with HDO Gradient lens options available // Polished Black/Grey #30-253 | Pearl/Black-Grey Gradient #30-254 | Dark Amber/Dark Bronze #30-256 | 34 V ISI T W W W.FOXE YE WE AR.COM FOR MORE INFO THE REDEEM THE FALTA Polished Black/Grey #FX9014-01 Polished Black/Grey #FX9015-01 Matte Black/Warm Grey #FX9014-02 Matte Black/Warm Grey #FX9015-02 Polished Black/Grey Polarized* #FX9014-03 Matte Black/Grey Polarized* #FX9015-03 Brown Smoke/Dark Bronze #FX9014-04 Dark Brown Tortoise /Dark Bronze #FX9015-04 THE SUPER DUNCAN Polished Black/Grey #FX9004-01 Matte Black/Warm Grey #FX9004-02 Tortoise/Dark Bronze #FX9004-03 Polished White/Black Gradient #FX9004-05 THE DUNCAN Polished Black/Grey #30-105 Polished White/Black Gradient #30-106 Tortoise/Bronze #30-107 Polished Black/Grey Polarized* #30-179 THE Trans Grey/Black Iridium #FX9014-05 Polished White/Black Iridium #FX9015-05 CANTOR Matte Black/Warm Grey #30-296 THE DUNCAN SPORT // Comes With Hard Case Polished Chrome/Black Iridium #FX6003-02 Matte White/Grey #30-297 Polished Black/Black Iridium #FX9006-01 Silver/Grey #FX9006-04 Matte Black/Grey Polarized* #FX9006-03 Carbon Fiber/G30 #FX9006-06 Polished White/Black Iridium #FX9006-05 Matte Rootbeer/Bronze #FX9006-08 Hot Pink/Grey #FX9006-07 Polished Black/VR50 Photochromic #FX9006-02 36 THE Polished Gold/Dark Bronze #FX6003-01 CONFAB Light/Jade Iridium #FX6003-03 Polished Black/Grey #FX9016-01 Polished Black/Dark Grey #FX6003-04 Polished Black-White/Black Gradient #FX9016-02 Polished White/Black Gradient #FX6003-05 Polished White/G40 Black Gradient #FX9016-03 Berry/G-40 Black Gradient #FX6003-06 Topaz Tortoise/Dark Bronze #FX9016-04 THE MEETING THE STUDY Brown Chrome/Bronze #30-299 Matte Black/Warm Grey #30-298 Chrome/Black Iridium #30-099 Polished Black Fox Head Print/Grey #30-199 Black Chrome/Grey #30-100 Polished Black/Grey Polarized* #30-193 THE CONDITION Polished Rootbeer/Bronze Polarized* #30-202 Polished Black/Grey Polarized* #30-176 Polished White/Grey #30-187 THE RAYAVANNA Polished Black/Gold Iridium #FX9007-01 Dark Brown Tortoise/Dark Grey #FX9007-02 Matte Black/Grey #FX9007-03 THE Polished Gold/Gold Iridium #30-097 Polished Black/Grey #30-192 Polished Black/Dark Grey #30-247 THE ALIATOR Polished White/Grey #30-215 Brown Tortoise/Dark Bronze #30-124 Matte Black/Grey #30-295 Polished Black/Warm Grey #FX9005-01 THE HEARTLESS Polished Black/Grey #30-123 Smoke/Black Iridium #30-243 DECORUM Polished Black/Grey #30-253 Polished Black/Rasta Fox Head/ Warm Grey #30-249 Dark Brown Tortoise/Dark Bronze #FX9005-02 Metallic Black & White/Black Gradient #FX9005-03 THE HERETIC Polished Black & White/Black Gradient #30-245 Pearl/Black Grey Gradient #30-254 Matte Black/Grey #FX9005-04 Polished Black/Warm Grey #30-235 Polished Black/Grey #30-242 EYEWEAR HARD CASE Dark Amber/Dark Bronze #30-256 Black Tortoise/Grey Polarized* #30-246 Brown Sugar/Dark Bronze #30-244 Brown Sugar/Gold Iridium #30-239 Black Tortoise/Grey Polarized* #30-238 Eyewear Hard Case #77-008 37 TECH INFO 38 Fox’s commitment to produce only the finest products available is transcended into our Eyewear collection. We teamed up with Oakley, a world leader in Eyewear Technology to ensure that we offer only the finest in quality, performance and design. Below are descriptions of technology that encompasses our products. How does one choose their lenses? When Light passes through a sunglass lens, some wavelengths are reflected by the surface and others are absorbed by the lens material. The light that actually reaches your eye is a measure of lens transmission level. With our wide range of lens hues, you can choose as little as 10% of available light reach your eye, or as much as 44%. HDO OPTICS® Proprietary geometries, high-performance materials and state-of-the-art design and production techniques allow Oakley to create eyewear that maintains optical correction for refractive power, optical clarity and prismatic power. These three classifications are measured by a global standard ANSI Z87.1 for optical performance ratings. Our lenses have the gold standard Iridium® Lens Coatings Oakley Iridium lens coatings allow the wearer to tune transmission for any light condition. Superheated metallic oxides are fused to the lens at the molecular level, permanently bonding to create a uniform filtering layer that optimizes contrast and minimizes glare. Tuned to transmit from 9 to 92 percent of available light, the coatings are specifically formulated for optimal balance between reflection, transmission and absorption, depending on the targeted environment for usage. Polarization Oakley’s polarization technology surpasses industry standards for clarity, performance and durability. Common techniques of incorporating polarization films into lenses by lamination (using adhesive to sandwich the film between lens layers) and drop forming (sandwiching then heating and pressing over contoured forms) can cause haziness and optical distortion. Oakley uses an injection-molding process to infuse the lens material around the filter. This liquid fusion creates bonding at the molecular level, allowing the filter to achieve the highest possible level of performance Plutonite® Lens Material Lightweight Plutonite lens material offers superior comfort, clarity and protection against impact and ultraviolet radiation. Maintaining the proven safety characteristics of Oakley eyewear, the impactresistant material blocks 100% of all UVA, UVB, UVC and harmful blue light. Plutonite is the only lens material able to achieve the performance standards required by the digital design and production technologies utilized by Oakley. Impact Protection The lens materials and frame geometries of our eyewear provide unsurpassed protection against high-velocity and high-mass impact. For high-velocity impact testing, a quarter-inch steel shot is blasted from a pneumatic cannon at 102 mph. The high-mass impact test uses a metal spike (more than a pound of weight) dropped from over four feet. The unique combination of wrapped, raked-back lens geometries and durable Plutonite lens material allows our eyewear to exceed the standards of these impact tests, established by the American National Standards Institute. UV Protection Our eyewear provides unbeatable protection against the damaging rays of ultraviolet radiation. Oakley’s Plutonite lens material inherently blocks 100% of all UVA, UVB, UVC and harmful blue light. The protection is formulated into the lens material, as opposed to a thin surface film that can become scratched, leaving dilated pupils exposed to ultraviolet leaks. Shielding has nothing to do with the darkness or color of the lens, so even clear lenses provide full protection. The wrapped, raked-back architecture of our eyewear provides further protection by blocking UV from the periphery. Frame Composition Engineering breakthroughs in structural materials allow us to produce lightweight, highperformance eyewear frames that maintain superior protection and comfort. The polymers in O-Matter® frames are formulated for high durability, as well as controlled flexibility for improved safety during impact. To produce the ultra-strong, ultra-lightweight chassis of our Wire frames, five metallic compounds are fused into a single C-5 alloy. Both frame materials maintain resistance to ultraviolet radiation, humidity, thermal shock and chemical exposure. Comfort And Fit Our frames are engineered to maintain a comfortable, secure fit. The company’s patented Three-Point Fit ensures that each frame makes contact only at the bridge of the nose and behind the temples. This retains optics in perfect alignment and eliminates the discomfort of ordinary frames that hook the ears and mount with unbalanced pressure points. XYZ Optics®, HDO® and Plutonite® are registered trademarks, and XYZ Optics® are patents of Oakley Inc.© 2008 Oakley Inc. & FOX HEAD, Inc. V ISI T W W W.FOXE YE WE AR.COM FOR MORE INFO 39 XYZ Optics®, HDO® and Plutonite® are registered trademarks, and XYZ Optics® are patents of Oakley Inc.© 2011 Oakley Inc. & FOX HEAD, Inc. Oakley WWW.FOXEYEWEAR.COM