Centricity™ LIVE 2016 Sponsor Prospectus Phoenix, AZ May 17-20, 2016 Michael Rose @michaeroo Attending a session on Reimbursement Analytics understanding payer processing time & denial rates compared to your peers. #CentricityLIVE David Hale @davidlhalejr Two most important words in the human language “What if” at #CentricityLIVE with @levarburton Paul Alexander Klein@paul_a_klein Big data #CentricityLIVE technology roadmap session is about giving value Brad Wise @bradjwise Chris Bowler @chrisabowler What a great @GEHealthcareIT #CentricityLIVE thanks to all customers and partners for attending. See you next year in Phoenix! CTO @Evren_Eryurek on deriving actionable insights from #bigdata = “prescriptive analytics.” #CentricityLIVE #Predix Rishi Saurabh @rsaurabh David Hale @davidlhalejr What do 1500 customers, @metheridge @levarburton @Atul_Gawande & Mickey Mouse have in common? All were at #CentricityLIVE for #HCIT! Txs! 2 | Tweets If you can’t beat them, join them.. why payers and providers need to work together @GEHealthcareIT #CentricityLIVE Dear Partner, We invite you to join us at Centricity LIVE 2016 from May 17–20 at the Phoenix Convention Center in Phoenix, Arizona. Each year, our goal is to build on the energy that Centricity LIVE creates…and this year is no exception! Centricity LIVE 2016 will feature strategy and roadmap presentations, more than 250 informative sessions, expanded Collaboration Zone, opportunities for networking and three great keynote presenters, including former Secretary of Health and Human Services Kathleen Sebelius, rock singer-songwriter Chris Daughtry, and award-winning actor Rob Lowe. By becoming a sponsor or exhibitor at Centricity LIVE, you’ll have the opportunity to showcase your products and expertise in the expanded Collaboration Zone to more than 2,300 Centricity and API Healthcare solution users, customers, administrators and hospital executives. You will also have opportunity to meet with GE Healthcare leadership and product teams as we jointly help solve our customers’ most pressing challenges. I hope you’ll join us as a sponsor or exhibitor. Together, we will make this the best Centricity LIVE yet. To register as a sponsor click here. If you’d like more information, contact us at CentricityLIVE2016@TravelHQ.com. I look forward to seeing you in Phoenix. Sincerely, Nick Caffentzis GM, Strategic Alliances, GE Healthcare IT 3 | Welcome Platinum ($50,000) Gold ($30,000) Silver ($20,000) Bronze ($10,000) Exhibitor ($6,000) 30 x 30 20 x 20 10 x 20 10 x 10 10 x 10 Company Logo Company Logo Company Logo Company Logo Company Name • • • 5 Locations 4 Locations 3 Locations 2 Locations 1 Location Onsite Exposure Collaboration Zone Space General Session Promotion: Recognition on sponsor slide during general session General Session Promotion: Verbal acknowledgement in general session (pre-approved company promotional message) Onsite Signage Inclusion: Logo placed on signage in high-traffic locations Conference guide: included in exhibitor listing Company Logo Company Logo Company Logo Company Logo Company Name Full Conference Passes: Includes access to keynotes, sessions, workshops, meals, receptions and event events 10 8 6 4 2 Conference Bag Insert: 1 piece of collateral or giveaway included in each bag • • • • Speaking Session: (1) Session with content pre-approved by event content team • 2 1 Private 10 x 10 Meeting room for entire event Use of meeting room for (1) day of event Access to Connect Tool: Engage with conference attendee before and during event • • • • Shared Meeting Room: Use of meeting room for 4 hours for (1) day of event Exhibitor Lounge Access: Meet fellow exhibitors and enjoy daily snacks • • Expert Bar Session Networking Opportunities Private Meeting Room Access Meet and Greet with GE Leadership Attendee List Pre-Event Marketing Exposure Centricity LIVE Website: Logo on home page Centricity LIVE Website: Logo on Sponsor page Centricity LIVE Website: Link to sponsor website from sponsor page on Centricity LIVE Centricity LIVE Website: Company description on sponsor page 4 | Sponsorship Package Overview Pre & Post Pre & Post conference mailing conference mailing • • • • • • • • • Pre conference mailing Access to attendee list • • • • • • • • • 150 Words 100 Words 50 Words 25 Words • Sponsorship Packages PLATINUM SPONSORSHIP PACKAGE ($50,000) Onsite Exposure Networking Opportunities • Collaboration Zone Space: 30x30 space with featured location • Private Meeting Room Access: Private 10x10 Meeting room for entire conference • Speaking Session: One promoted session (content pre-approved by event content team) • Access to Attendee List: Pre & Post conference email (content approved by event content team) • General Session Promotion: – Verbal acknowledgement in General Session (pre-approved company promotional message) • Access to Mobile Connect Tool: Engage with conference attendee before and during event – Recognition on sponsor slide during General Session • Onsite Signage Inclusion: Logo placed on signage in 5 high-traffic locations • Full Conference Passes: Includes 10 passes with access to keynotes, sessions, workshops, meals, and receptions • Conference guide: Included in exhibitor listing (Company logo) • Conference Bag Insert: 1 piece of collateral or giveaway included in each bag • GE Leadership: Meet and greet session • Exhibitor Lounge Access: Meet fellow exhibitors and enjoy daily snacks Pre-Event Marketing Exposure • Centricity LIVE Website: Logo on home page • Centricity LIVE Website: Company description on sponsor page (150 words) • Centricity LIVE Website: Link to sponsor website from sponsor page on Centricity LIVE • Centricity LIVE Website: Logo on sponsor page Chris Pounds @chrislbs Evren Eryurek #CentricityLIVE industrial Internet is shaped by intelligent machines and big data @GEHealthcare #hcit 5 | Sponsorship Package Sponsorship Packages GOLD SPONSORSHIP PACKAGE ($30,000) Onsite Exposure Networking Opportunities • Collaboration Zone Space: 20x20 space with preferred location • Private Meeting Room Access: Use of meeting room for one day of conference • Expert Bar Session: 2 promoted sessions in Collaboration Zone • Access to Attendee List: Pre & Post conference email (content approved by event content team) • General Session Promotion: – Verbal acknowledgement in General Session (pre-approved company promotional message) • Access to Mobile Connect Tool: Engage with conference attendee before and during event – Recognition on sponsor slide during General Session • Onsite Signage Inclusion: Logo placed on signage in 4 high-traffic locations • Full Conference Passes: Includes 8 passes with access to keynotes, sessions, workshops, meals, and receptions • Conference guide: Included in exhibitor listing (Company logo) • Conference Bag Insert: 1 piece of collateral or giveaway included in each bag Michael Mast @mjmast I’m learning best-in-class revenue management techniques from Geisinger – 5 time HFMA Map award winner. Where else but #CentricityLIVE? 6 | Sponsorship Package • GE Leadership: Meet and greet session • Exhibitor Lounge Access: Meet fellow exhibitors and enjoy daily snacks Pre-Event Marketing Exposure • Centricity LIVE Website: Logo on sponsor page • Centricity LIVE Website: Company description on sponsor page (100 words) • Centricity LIVE Website: Link to sponsor website from sponsor page on Centricity LIVE Sponsorship Packages SILVER SPONSORSHIP PACKAGE ($20,000) Onsite Exposure Networking Opportunities • Collaboration Zone Space: 10x20 space • Private Meeting Room Access: Shared Meeting Room: Use of meeting room for 4 hours • Expert Bar Session: 1 promoted session in Collaboration Zone • General Session Promotion: – Verbal acknowledgement in General Session (pre-approved company promotional message) – Recognition on sponsor slide during General Session • Access to Attendee List: Pre conference email (content approved by event content team) • Access to Mobile Connect Tool: Engage with conference attendee before and during event • GE Leadership: Meet and greet session • Onsite Signage Inclusion: Logo placed on signage in 3 high-traffic locations • Exhibitor Lounge Access: Meet fellow exhibitors and enjoy daily snacks • Full Conference Passes: Includes 6 passes with access to keynotes, sessions, workshops, meals, and receptions Pre-Event Marketing Exposure • Conference guide: Included in exhibitor listing (Company logo) • Conference Bag Insert: 1 piece of collateral or giveaway included in each bag • Centricity LIVE Website: Logo on sponsor page • Centricity LIVE Website: Company description on sponsor page (50 words) • Centricity LIVE Website: Link to sponsor website from sponsor page on Centricity LIVE Brian Kolowitz @BrianKolowitz I’m seeing Enhancing productivity and performance with GE Healthcare Services at Centricity LIVE. #CentricityLIVE 7 | Sponsorship Package Sponsorship Packages BRONZE SPONSORSHIP PACKAGE ($10,000) Onsite Exposure Networking Opportunities • Collaboration Zone Space: 10x10 space • Access to Attendee List: Pre Conference • General Session Promotion: Recognition on sponsor slide during General Session • Access to Mobile Connect Tool: Engage with conference attendee before and during event • Onsite Signage Inclusion: Logo placed on signage in 2 high-traffic locations • GE Leadership: Meet and greet session • Full Conference Passes: Includes 4 passes with access to keynotes, sessions, workshops, meals, and receptions • Conference guide: Included in exhibitor listing (Company logo) • Conference Bag Insert: 1 piece of collateral or giveaway included in each bag • Exhibitor Lounge Access: Meet fellow exhibitors and enjoy daily snacks Pre-Event Marketing Exposure • Centricity LIVE Website: Logo on sponsor page • Centricity LIVE Website: Company description on sponsor page (25 words) • Centricity LIVE Website: Link to sponsor website from sponsor page on Centricity LIVE Keith W. Boone @motorcycle_guy You still need people. Technology is changing the people that you need in healthcare. #CentricityLIVE 8 | Sponsorship Package Sponsorship Packages EXHIBITOR SPONSORSHIP PACKAGE ($6,000) Onsite Exposure Networking Opportunities • Collaboration Zone Space: 10x10 space • Access to Mobile Connect Tool: Engage with conference attendee before and during event • General Session Promotion: Recognition on sponsor slide during General Session • GE Leadership: Meet and greet session • Onsite Signage Inclusion: Logo placed on signage in 1 high-traffic location • Exhibitor Lounge Access: Meet fellow exhibitors and enjoy daily snacks • Full Conference Passes: Includes 2 passes with access to keynotes, sessions, workshops, meals, and receptions Pre-Event Marketing Exposure • Conference guide: Included in exhibitor listing (Company logo) • Centricity LIVE Website: Logo on sponsor page Kim Bruce @KimmyB826 I’m seeing Peer to Peer Session – Choose Your Topic! at Centricity LIVE. #CentricityLIVE Awwww yeah! 9 | Sponsorship Package A la Carte Item Price Quantity Description / Benefits Hotel Room Key Sponsorship $15,000 1 Brand the official hotel room keys with your company logo and message to drive traffic to your booth or other activities at the event. Recharge Lounge $12,000 1 Be the exclusive sponsor of lounge area with charging furniture and stations offering a place for attendees to charge devices and catch up on work in a comfortable environment. Lounge will be located in Collabortion Zone and you can have (1) representative there to engage with attendees and drive traffic to your booth. Signage will be provided. Executive Breakfast… sponsor breakfast $10,000 2 Invite and host up to 25 attendees for breakfast in an intimate engagement with thought leader(s) that you invite. VIP Party Customer Experience @ Chris Daughtry Concert $8,500 2 Treat your key customers to a unique experience within the Conference Concert. Invite up to 25 VIPs to join you in your private area of the party; be treated to unique F&B options; prime viewing for the entertainment; special wristband for entrance and signage welcoming your guests to your private party. Rob Lowe's VIP Customer Experience $5,000 2 As named co-hosts of Rob Lowe's appearance, you will have reserved seating at the front of the session and can offer that reserved seating to 25 of your top customers. VIP seats are giving the opportunity to ask the first round of questions during the Q&A. Event Guide Sponsorship $5,000 1 Get your message to all attendees in the official event guide. Sponsor to provide the artwork/ content to be pre-approved by event content team. Expert Bar Session 10-15 minutes $5,000 5 Present your targeted message to attendees in Collaboration Zone. Sessions will be promoted each morning and as well as throughout the day. Agenda signage will be placed near Expert Bar to showcase participating experts. Daily Coffee Sleeves (3,000 per day) $3,500 3 Company logo printed on a coffee sleeve – sleeves are available at all coffee stations for (1) day throughout the venue for continual brand awareness to attendees. Include 1-color logo imprint, URL and compelling message to drive attendees to your booth or other activities at the event. Mobile App sponsorship $3,000 1 Logo and short message on landing page of mobile app to drive attendees to your booth and/or session. Wi-Fi Access Sponsorship $2,500 1 Company name, logo and short message on log-in page for Wi-Fi to drive attendees to your booth and/or session. 10 | A la Carte Exhibit Space and Assignment Digital and Marketing Inclusion Communications must be reviewed by GE in advance. Please allow 2 weeks for review process. Exhibit Space Dates and Hours Set-Up: Tuesday, May 17th, 8:00 am – 5:00 pm Exhibit Booth Package Includes 8’ high black back drape, 3’ high black side drape, one (1) 6’ black draped table, two (2) Limerick chairs, one (1) wastebasket, one (1) standard 110v power outlet, and one (1) 7” x 44” one-line booth identification sign. Exhibit space is limited. Exhibit: Dismantle: Wednesday, May 18th, 9:30 am – 3:30 pm - User Group Reception 5:30 pm – 7:00 pm Thursday, May 19th, 8:30 am – 3:30 pm Friday, May 20th, 8:30 am – 11:50 am Friday, May 20th, 11:50 am The area will not be locked or secure overnight. GE reserves the right to make changes in the exhibit hours and dates; however, any such changes will be made known as far in advance of the Exposition as possible and Sponsors will be notified accordingly. Fee Schedule (See Prospectus for details) Platinum. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50,000 Gold. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $30,000 Silver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $20,000 Bronze . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10,000 Exhibitor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6,000 Collateral Inclusion and Artwork All collateral and artwork must be received by GE Healthcare by March 14, 2016 for review and approval. Send to CentricityLIVE2016@TravelHQ.com. 11 | Exhibit Guidelines Instillation and Dismantle Sponsors will have reasonable time to erect and dismantle their demonstrations. Exhibit materials not removed from the hall by the time specified will be removed by GE Show Management at the Sponsor’s expense and liability. No Sponsor will be permitted to dismantle their exhibit displays or remove products from the exhibit hall prior to the close of the trade show portion of each conference. One company may be represented per booth. Exhibitors wishing to share a booth must each pay the exhibitor fee(s) indicated above. Sponsors may not hold events that conflict with any Centricity LIVE official agenda times. Any sponsor events must be approved by GE. Terms of Payment Payment in full and completed Exhibitor Resource Center profile are required to secure your exhibit space and/or sponsorship opportunity. Exhibit space assignment will not be made until full payment is received. Giveaways All giveaways must be provided in a manner consistent with the MITA Code of Ethics on Interactions with Health Care Professionals (“MITA Code”) and all laws and guidance applicable to the exhibitor, as well as with the provisions of these Terms and Conditions. It is GE’s policy that commercial exhibitors must meet the provisions of the MITA Code related to Educational Items and Gifts, regardless of whether the MITA Code is otherwise applicable. In keeping with the MITA Code, all commercial exhibitor giveaways must benefit patients or serve a genuine educational function for health care professionals. Other than medical textbooks or anatomical models used for educational purposes, any gift from an exhibitor should have a fair market value of less than $100. Further, commercial exhibitors may not give health care professionals any type of non-educational branded promotional items, even if such items are of minimal value. Expense Responsibilities: Sponsors and/or their representatives agree that any charges incurred with the hotel or other agents for purchase, rental, or service will be paid by the exhibitor or their agent. All giveaways must be reviewed and approved by GE. Send to CentricityLIVE2016@TravelHQ.com Over the Counter Sales: Exhibitors are encouraged to offer information that is educational, professional, and instructional. The over-the-counter sale of goods for on-site delivery is prohibited. Application Deadline The deadline for application is March 7, 2016. To complete your sponsorship contract, you must create an account on the Exhibitor Resource Center. If you choose to pay by credit card there will be a 5% credit card fee. If you choose to pay by check, there are no additional service fees. Early Bird Sponsorship Contracts: If you submit a contract before January 30th, you will receive one free registration pass. Terms of Cancellation: There will be no refunds issued after point of sale, and all space contracted or balance of the sponsorship invoice, must be paid in full. Unpaid balance is due at the time of cancellation. 12 | Exhibit Guidelines Shipping Information: Please see the Exhibitor Kit for more information regarding shipping through our Trade Show management company. Additional Services: If additional services are required contact Ann Hein 925-287-5334 or CentricityLIVE2016@TravelHQ.com Additional expenses for these services are the responsibility of the exhibitor. Liability and Security: Each sponsor must make provisions for the safeguarding of its goods, materials, equipment, and display at all times. Registration: Exhibitors must register for the conference and hotel accommodations via the on-line registration form. https://www.travelhq.com/events/centricitylive2016sponsor Travel Accommodations: A block of rooms has been reserved for the event. Hotel reservations may be made when representatives register online. General: Any matters and questions not covered by these Terms and Conditions are subject to the decision of GE Healthcare. GE Healthcare may amend Terms and Conditions at any time. All amendments made shall be equally binding on all parties affected by them, as are the original regulations. ©2016 General Electric Company General Electric reserves the right to make changes in specifications and features, or discontinue the product or service described at any time, without notice or obligation. This does not constitute a representation or warranty or documentation regarding the product or service featured. Illustrations are provided for informational purposes, and your configuration may differ. This information does not constitute legal, financial, coding, or regulatory advice in connection with your use of the product or service. Please consult your professional advisors for any such advice. Operation of GE Healthcare products should neither circumvent nor take precedence over required patient care, including human intervention of healthcare providers. GE Healthcare products and services do not code medical procedures. Accurate coding is the responsibility of the provider or billing professional patients. GE and GE Monogram are trademarks of General Electric Company. All other product names and logos are trademarks or registered trademarks of their respective companies. www.gehealthcare.com