2015 KLM
Med
ia K
it
T
N
E
M
N
AI
T
R
KLM INFLIGHT ENTE
Reaching your audience at new heights
by the numbers
2.2 Million passengers per month
137
Destinations in 80 countries
720
Average flights per week
FLIGHTS PER MONTH
North America: 792
Europe: 15,708
Asia: 912
Middle East: 520
Caribbean: 760
Africa: 680
South America: 328
Leading
international
long-haul
network
KLM IS
PART OF THE
M
AIR FRANCE KL
D
N
A
P
U
GRO
MEMBER OF
SKYTEAM
1919
Found
e
d in
2
66
Fleet
of
enter
tainm
entequ ip
pe d
aircra
ft
The high-flying affluent
audience on
55% 45%
44%
of passengers
between the
ages
of 35 to 54
Average age
45
46%
of passengers stay in hotels
more than 11 nights per year
Nationality:
European: 28%
American: 22%
Dutch: 25%
Asian: 15%
African: 6%
French: 4%
KLM
passengers
spend an
average of
€2,130 during
their trips
64%
of passengers
between the
ages
of 25 to 54
REASON FOR TRAVEL:
81% of passengers take
1-3 trips per year
Business: 58%
62%
of passengers
are AB status
31%
of KLM passengers are frequent
flyers flying more than 6x per year
Leisure: 42%
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Entertainment
in the Skies
CHOICE AND
VARIETY AT YOUR
FINGERTIPS ON
A PERSONAL
SCREEN
The latest box office hits, brilliant
television, powerful drama, exotic nature
documentaries and much, much more.
KLM’s inflight entertainment delivers a
captivated audience who is engaged and
receptive to your advertising message.
KLM passengers enjoy more than
1,000 hours of interactive entertainment
on all intercontinental KLM flights and in
multiple languages:
More than 80 films including recent
releases, classics and world cinema.
Television programmes including
comedy, drama, travel, concerts,
sports and lifestyle
Hundreds of CDs and exclusive
KLM music specials
Language courses
Audio books
Games
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Average
monthly reach
of 800,000
passengers
Crown Lounges
PREMIUM
AUDIENCE
IN RELAXED
ATMOSPHERE
Product Sampling
Counter display in the crown lounges.
Unattended stand.
TV Screens
30 sec TV Commercial shown on the 19
screens available in both lounges.
Leaflet
A magazine or brochure available at
several locations in the lounges.
Book a leaflet display to support your
activity.
Product Promotion
A stand–alone unit with hostess to
promote your product and/or company
Showcases
6 display locations at the F&B corner
5
Average
monthly reach
of 110,000
visitors
Advertising
Opportunities
THE ENTERTAINMENT PACKAGE
An impactful package with your ad running before a selection of movie and
television programming ensuring that your message reaches KLM passengers
as they enjoy the full spectrum of the entertainment offer.
MONTHLY VIEWERSHIP OF 760,000
THE DUTCH PACKAGE
This specialized package targets your ad with highly targeted placement before all
Dutch-language programming across the entertainment system.
70,000 QUALIFIED IMPRESSIONS
LANGUAGE PACKAGES
Language packages give you the opportunity to hyper target your message to key
segments of KLM’s international audience across a vast selection of programming.
ARABIC, CHINESE, JAPANESE, KOREAN,
PORTUGUESE AND SPANISH
TRAVEL CHANNEL
Passengers tuning in to the Travel Channel are looking for inspiration for their next
trip or tips about their current destination – a perfect opportunity for sponsored
travel content placement in this unique environment.
UP TO 360,000 MONTHLY IMPRESSIONS
BANNER
KLM offers an exceptional opportunity for you to place your message on navigational
screens that passengers access as they make their entertainment selections.
UP TO 1.3 MILLION IMPRESSIONS PER MONTH
KLM CROWN LOUNGES
A unique opportunity to connect with a premium audience while they are in
a relaxed environment. Two newly commercialised lounges at Schiphol airport.
110,000 VISITORS MONTHLY
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Rate Card
Media Opportunity
Description
Entertainment
Impactful advertising opportunity
Package
playing prior to a selection of movie
Viewership per
month
Ratecard
(EUR)
758,107
22,750
170,000
5,950
and television programming
Dutch Package
Advertising package includes
placement in front of all Dutch
programming and Dutch versioned
programming
Language Packages
Travel Channel
Arabic
18,000
630
Chinese
55,000
1,925
Japanese
60,000
2,100
Korean
55,000
1,925
Portuguese
85,000
2,975
Spanish
65,000
2,275
Content Placement - 3 minutes
120,000*
3,600
Content Placement - 6 minutes
240,000*
7,200
360,000*
10,800
1,280,000
19,200
Content Placement - 10 minutes
Banner
Crown Lounges
Per
lounge
Product sampling
Counter display (Unattended)
110,000
2,950
TV Commercial
30 sec TV Commercial. 19 screens (both
110,000
14,000
110,000
3,150
Lounges)
Action leaflet
A magazine or brochure on several
locations in the lounges
Action display
Display to support your leaflet action
110,000
2,950
Showcases
6 display locations at the F&B corner
110,000
3,950
Active product
A stand–alone unit with hostess to
110,000
25,000
promotion
promote your product and/or company
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Dates
DEADLINES:
2015
Booking
Confirmation and
viewing copy
to KLM
Material Delivery Change Date
Onboard
January
18 November
20 November
01 January
February
17 December
19 December
01 February
March
14 January
16 January
01 March
April
16 February
18 February
01 April
May
18 March
20 March
01 May
June
17 April
20 April
01 June
July
18 May
20 May
01 July
August
16 June
18 June
01 August
September
17 July
21 July
01 September
October
18 August
20 August
01 October
November
16 September
18 September
01 November
December
16 October
20 October
01 December
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Material specifications
MATERIAL SPECIFICATIONS:
TECHNICAL DETAILS:
ProRes 422: Audio:16bit.
Frame rate as original source, 4:3 caption safe.
If your source is HD we would like 1280 x 720p, If it is SD we would like as source.
FILE LAYOUT:
Include 2 seconds black at start of the
programme
No Bars/tone
End slates no longer than 3 seconds
1 second black at end of programme
No elements
AUDIO LAYOUT:
Channel - Assignment
1 - Left Full Mix
2- Right Full Mix
FILE DELIVERY METHODS:
SCREENING COPY: Via wetransfer (or similar) to
Tom-van-den.Ing@KLM.COM copying in Laila.Hollander@KLM.COM
DIGITAL DELIVERY OF MATERIALS:
Via Signiant or Aspera.
media can be uploaded to
https://geelondon.mediashuttle.com/
Please include the airline code in the
filename.
Please make sure media is clearly labelled
and send Faspex or Aspera Connect links
to assetlibrary@globaleagleent.com.
SHIPPING MATERIALS:
Glenn Stoneham
Gee/Inflight Productions LTD
15 Stukeley Street
WC2B 5LT London UK
+442074000756
Please send a labelled hard drive via
courier and send a notification email with
tracking info to
GStoneham@globaleagleent.com
TECHNICAL QUESTIONS:
Contact assetlibrary@globaleagleent.com and/or GStoneham@globaleagleent.com.
Please be sure to include name of business, run dates and contact information in case
of technical difficulties.
Note: All advertisements will be reviewed by KLM Royal Dutch Airlines and Spafax and are subject to approval.
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CONTACTS
Let us put the power of KLM
inflight entertainment to work
for your brand. To find out more,
please contact us at:
Spafax
Karperstraat 10
Amsterdam
1075 KZ
Netherlands
+31 (0)20 5757 631
joost.vosmer@spafax.com
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