AN ID C IN F O G R APH IC , S P O N S ORE D BY C I S C O
Location-Based
Services (LBS)
An important building block to enhance the customer experience
in some early adopting verticals such as retail, hospitality, and large public venues
What is LBS? LBS uses customer location data to offer up personalized information and services to consumers.
Lines of Business (LOB) value being customer centric, and IT agrees
The most important benefits
70%
Create a more
captivating customer
experience on-site
View LBS as a means to get
closer to their customers
LBS is early in its
lifecycle (11%
adoption)
Increase customer
satisfaction
Create loyalty
... but over 70% expect to
deploy LBS across their WiFi
network in the future
Does your mobile strategy include LBS today?
Early use cases for LBS
Navigation/mapping
capabilities for customers
and end-users
Pushing location-based
offers or promotions
to customers
Pushing
location-based
comms to customers
End user tracking
and analysis
applications
90% of LOB respondents report over half of their
end users are receptive to LBS
What can LBS do for you?
Click here to learn more
Source: IDC Custom Research and Survey. Location-Based Services: An Important Building
Block to Enhance the Customer Experience, September 2014, IDC #250579
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