DIGI 24, Antena 3 and Hotnews.ro are the most quoted media sources in print press
Bucharest, December 29th, 2015: According to mediaTRUST Digi 24 is the most quoted media
source in print press. The report is made on the basis of a 1,126 materials with reference to
print publications, online, radio and TV stations that appeared between 1st of August and 30th of
November 2015 in print press.
Digi 24 leads the general top of the most quoted media sources with 130 mentions in the print
press. The second place is occupied by Antena 3 with 104 mentions followed by Hotnews.ro
with 101 mentions. Between 1st of August and 30th of November, B1 TV registered 94 mentions
in print press. The television station Romania TV is in top with 92 mentions. PRO TV registered
66 mentions in reviewed period, Realitatea TV is in top with 61 mentions, Antena 1 with 40
mentions and Evenimentul Zilei with 30 mentions. Ziare.com occupies 10 th place with 25
mentions. Ziarul Financiar and Europa FM registered by 23 mentions each one, Romania Libera
has 22 mentions and Realitatea.net registered 20 mentions. Kanal D occupies the same place
with Forbes, each one having by 19 mentions. TVR1 and Zf.ro registered by 17 mentions in print
press and Paginademedia.ro, TV Sport.ro channel and online publication sport.ro have by 15
mentions each one. RTV.net is in ranking with 14 mentions followed by Evz.ro with 13
mentions, Cancan.ro, Stirile PRO registered by 12 mentions each one. Adevarul is in top with 10
mentions on a par with Capital and Dcnews.ro.
The top of the most quoted print publications is led by Evenimentul zilei with 30 mentions
followed by Ziarul Financiar with 23 mentions and Romania Libera with 22 mentions. Forbes is
in the top of the most quoted print publications with 19 mentions, Adevarul and Capital
registered by 10 mentions each one and Jurnalul National 9 mentions. Libertatea registered 7
mentions and Click 6 mentions.
At the most quoted television stations category, the first place is occupied by Digi24 with 130
mentions in print press. On the second place there is Antena 3 with 104 mentions followed by
B1 TV with 94 mentions. Romania TV is on the fourth place with 92 mentions. PRO TV is in top
with 66 mentions, Realitatea TV registered 61 mentions and Antena 1 with 40 mentions. Kanal
D registered between 1st August and 30th November, 19 mentions, TVR1 – 17 mentions and
Sport.ro 15 mentions. Prima TV is in the ranking with 8 mentions, TVR 2 – 6 mentions.
Europa FM is the most quoted radio station in print press with 23 mentions. Romania
Actualitati is on the second place with 8 mentions followed by RFI with 7 mentions. Radio 21
has 4 mentions. PRO FM, Kiss FM and Realitatea FM registered by one mention each one.
Hotnews.ro occupies the first place in the top of the most quoted online publications with 101
mentions. The second place is occupied by Ziare.com with 25 mentions. Realitatea.net occupies
the third place with 20 mentions. Zf.ro registered in reviewed period 17 mentions and
Paginademedia.ro and Sport.ro 15 mentions. RTV.net is in top with 14 mentions. Evz.ro
registered 13 mentions and it is followed by Cancan.ro and Stirileprotv.ro with 12 mentions
each one. Dcnews registered 10 mentions and Wowbiz.ro 8 mentions. Gandul.info – 6
mentions, Libertatea.ro – 5 mentions. Wallstreet.ro and Capital.ro registered by 3 mentions
each one.
In the top of business publications Ziarul Financiar has 23 mentions. Forbes is on the second
place with 19 mentions followed by Zf.ro with 17 mentions and Capital with 10 mentions.
Wallstreet.ro and Capital.ro are in the ranking with 3 mentions each one and Business Magazin
with 2 mentions.
The citations of media sources made in materials that had as main subjects: internal policy,
mass media, economy, worldly events, sport, transport, etc.
Methodology
The study “The media products most extensively cited in Romania” provides information on
how often certain products were quoted in the media (print) and does not include press
agencies. The research was conducted during the interval August 01 – November 30, 2015.
The analysis includes all the materials from the printed press to have quoted various media
(print, online, radio, TV). The report includes publications which refer to articles, comments and
statements to have appeared in various media, provided they were not part of media reviews
or reprints from other media. The publications included in the report can be recognized by the
following methods:
A statement is written between inverted commas and its source is mentioned, such phrases
occur as: “On Thursday Libertatea wrote that …”/ “journalists from Adevarul noticed that …”/
“Radio Romania Actualitati informed about …”/ “in the interview Antena 3 X said that …”/
“according to a survey conducted by the weekly Capital …”
The main criterion which indicates whether a particular material can be accepted is still a direct
reference to a particular article, statement, comment published in another newspaper (print or
on-line) or broadcast by a TV/radio station.
The sum of references to certain newspapers or radio/TB stations does not include mutual
quotations (of publications part of the same corporation):
Adevarul Holding, Biz Age, Cancan Media, Evenimentul Zilei and Capital Publishing House,
Media Sud Management, Intact Publishing House, Ringier Romania, M&C Strategy
Development, Media Gamma Publishers, Mediafax Group, Intact Interactive, Intact Media
Group, Antena TV Group, Antena 3, Ad Evolution, Hotnews.ro, Q2M, Internet Corp, Europe
Development International, Grupul Media Camina, Radio XXI, Societatea Romana de
Radiodifuziune, PRO TV, Lagardere, Realitatea Media, SBS Broadcasting Media, RCS&RDS, B1 TV
Channel, Dogan Media International, Clas Media, Societatea Română de Televiziune.
If a reference to the same newspaper, television/radio station, and internet appeared several
times in one material, but in different contexts, multiplicity of quoting, not multiplicity of
references to other medium was taken into account in the final analysis.
The report does not include titles which:
- discuss the business profile of a particular medium or include information which
represents comments of journalists not connected to the content of their articles;
- refer to foreign press;
- are so called own references – a newspaper / station refers to its own information or
news which comes from media of the same holding;
- were published in a newspaper which entirely consists of reprints from other newspapers;
- quote publications older than 3 years or refer to media which no longer exist;
- refer to information from companies and organizations’ web pages;
- are repetitions of entire programs from a particular TV or radio station;
- are references to films broadcast by television;
- are comments about a picture or a press cover;
- are press reviews (media) published in the press or broadcast on radio and TV.
The study does not include materials which come from information agencies, for example,
Mediafax, NewsIn and Agerpres.
The analysis includes 12 press publications (Adevărul, Biz, Business Magazin, Capital, Click,
Curierul Naţional, Evenimentul Zilei, Forbes, Jurnalul Naţional, Libertatea, România Liberă,
Ziarul Financiar), TV stations (Antena 1, Antena 3, B1 TV, Kanal D, N24 Plus, Prima TV, PRO TV,
Realitatea TV, TVR 1, TVR 2), radio stations (Bucureşti FM, Europa FM, Kiss FM, Magic FM, PRO
FM, Radio 21, Radio ZU, Realitatea FM, Radio România Actualităţi, RFI) and websites
(adevarul.ro,
antena1.ro,
businessmagazin.ro,
cancan.ro,
capital.ro,
click.ro,
withrierulnational.ro, dailybusiness.ro, evz.ro, gandul.info, hotnews.ro, jurnalul.ro,
libertatea.ro, moneymagazine.ro, paginademedia.ro, realitatea.net, romanialibera.ro, rtv.net,
stirileprotv.ro, wall-street.ro, zf.ro, dcnews.ro, ziuanews.ro, ziare.com, repotervirtual.ro).
Details concerning the monitoring are available at www.mediatrust.ro.
On mediaTRUST
mediaTRUST Romania, part of a Institute of Media Monitoring (IMM) from Poland, offers to
clients access at information that appear daily in mass media (print oress, online, radio and TV)
from 15 countries of Central and Eastern Europe. Since 2004 we are members of the elite
international organization FIBEP (Federation Internationale des Bureaux d’Extraits de Presse)
and in 2014 we became BRAT ( Romanian Bureau for Transmedia Audit) and ARMA (Romanian
Association for Audience Measurement) members.
Contact:
Delia Nan
PR Manager
0753.321.226
delia.nan@mediatrust.ro