Visual
Identity
Standards
Manual for
A Message from the President
University
Color palEtte
PMS 3305
In 2004 Bemidji State University introduced a new set of graphic standards to
the campus community. At the time, everyone was asked to use the standards
to help advance a consistent image of the University. Since that time, we have
made great strides in portraying the University with a consistent, unified look
and message. An increasing number of our publications, promotional materials,
advertisements, billboards, signs, team uniforms, and website pages support that
unified look and message.
To continue moving forward with our goal for consistency, the visual identity
standards manual has been updated. You’ll find that the updated standards
allow for more flexibility in using the logo and icon; provide guidance for website
development; address electronic or email fliers and newsletters; and explain the
use of the University’s tagline, the Go Green! graphic and the graphic being used
for our re-accreditation efforts through the Higher Learning Commission.
Our progress in developing a consistent, unified image and message ultimately
increases the number of individuals who are aware of Bemidji State University
and its remarkable people, programs and opportunities. That is why I am once
again calling upon everyone to use this guide as a way to continue strengthening
the University’s image.
Regards,
Table of Contents
University Color Palette . . . . . . . . . . . . . . . 3
University Logo & Nameplate. . . . . . . . . . . 4
Acceptable Logo Uses . . . . . . . . . . . . . . . . . 5
Beaver Icon. . . . . . . . . . . . . . . . . . . . . . . 6, 7
Logo & Beaver Icon Requirements . . . . . . 8
Unacceptable Uses . . . . . . . . . . . . . . . . . . . 9
Photographs. . . . . . . . . . . . . . . . . . . . . . . 10
Bucky Mascot. . . . . . . . . . . . . . . . . . . . . . 11
Stationery and Business Cards. . . 12, 13, 14
University Fonts / University Signage . . . 15
Web Page Design. . . . . . . . . . . . . . . . . 16, 17
University Seal . . . . . . . . . . . . . . . . . . . . . 18
MnSCU and Other Requirements. . . . 19. 20
Initiative Images. . . . . . . . . . . . . . . . . . . . 21
Dr. Jon E. Quistgaard
Color Pallette.
Bemidji State University
uses the universal Pantone
Matching System (PMS) in
distinguishing colors for its
official images. The CMYK
equivalents are noted for
four-color process printing,
as well as the corresponding
RGB code for Web use.
The University no longer
uses PMS 3298 (green) or
PMS 281 (blue).
PMS 289
BSU logo Colors
PMS Green 3305
Four-color process: C92 - M46 - Y68 - K42
RGB: R00 - G77 - B68 (#004d44)
PMS Blue 289
Four-color process: C100 - M84 - Y42 - K50
RGB: R0 - G33 - B68 (#002144)
BSU Beaver Icon Colors
PMS Brown 465
Four-color process: C18 - M30 - Y56 - K0
RGB: R212 - G182 - B124 (#D4B67C)
PMS Green 3305
Four-color process: C92 - M46 - Y68 - K42
RGB: R00 - G77 - B68 (#004d44)
PMS 465
PMS 3305
Black
PMS Black
Four-color process: C0 - M0 - Y0 - K100
RGB: R0 - G0 - B0 (#00000)
Merchandise Licensing. . . . . . . . . . . . . . . 22
President
Visual Identity Checklist. . . . . . . . . . . . . . 23
NOTE: Please check for periodic updates
to this guide at: www.bemidjistate.edu/
offices/communications_marketing
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Not sure? Contact the Office of Communications and Marketing at 755-2041.
3
BSU Nameplate
Bemidji State University Logo and Nameplate
The Bemidji State University logo and nameplate consist
of an image of the trees along a lakeshore. In most cases, the logo
cannot be used independently. It must appear with the nameplate or
the words “Bemidji State University.”
BSU Logo
tm
You have three options (see images on left) when using the logo and
nameplate together:
Centered BSU Logo and Nameplate
You may use the logo centered above the nameplate.
Horizontal BSU Logo and Nameplate
The logo may also be positioned to the left of the nameplate.
Horizontal BSU Logo and Nameplate
Single Line BSU Logo
The logo is centered to the left of the words “Bemidji State University.”
Note: The logo and nameplate are trademarked symbols of the
University. Unofficial use of the logo and nameplate is prohibited.
Buffer
Space
BSU Colors 3305
289
465
Reversed Images
Buffer
Space
i
un
c at
ions and M
ar
Other Logos or Icons No other logo or icon may be used
to represent Bemidji State University or any of its units.
Single Line BSU Logo
4
Wrapped Copy
g
Acceptable Placement
Centered BSU Logo and Nameplate
Reversed Images The BSU logo and nameplate may
be reversed as white on a solid black or dark color background.
The nameplate is not to be reproduced any smaller than pictured
at far upper right (1”).
Wrapped Copy Wrapping copy above the logo is acceptable.
Leave buffer space between the copy and the logo that is the size of
two capital S’s taken from the nameplate (see far right).
The Logo as Art In some cases, it is acceptable to use the
logo as art, such as a watermark. Any such uses must be
approved by the communications and marketing office (see
bottom right).
Old University Logo The former University logo and
nameplate may not be used.
Merchandise Colors used to reproduce the logo, nameplate
and beaver icon on merchandise may be selected to coordinate with
the color of the product. All designs must be approved by the Office
of Communications and Marketing. All merchandise, whether for
giveaway or resale, must be produced by a licensed vendor
(see page 22).
tin
Buffer
Minimum
Width 1”
ke
BSU NAMEPLATE The Bemidji State University nameplate consists
of the words “Bemidji State University” with the word “Bemidji”
capitalized and placed above the capitalized words “State University,”
as shown on the left. The nameplate may be used independently
of the logo.
Acceptable Uses
m
BSU Logo
Acceptable Logo uses
Bemidji State University
Com
Logo
&StateNameplate
Bemidji
University
The Logo As Art
black
The BSU logo is available for download at bemidjistate.edu/offices/communications_marketing.
Not sure? Contact the Office of Communications and Marketing at 755-2041.
5
Beaver Icon
Beaver Icon
Bemidji State University
Bemidji State University
Beaver Icon
The Bemidji State University beaver icon must not be
separated from the double arcs (see image at left). In most cases, the
icon cannot appear alone. It must appear with the word(s) Beavers,
Bemidji State University, or the abbreviated (all-caps) BSU.
Beaver Icon
Buffer Space Equal to
Top Half of Letter B
The Beaver Icon cannot replace the official
University logo on stationery. Some exceptions exist for the
Department of Athletics. Contact the Office of Communications and
Marketing for details.
Beaver Icon with
Beavers Script
Outlined
Acceptable Placement
This image contains the beaver icon above the word Beavers, all
enclosed within an outline.
Beaver Icon with Beavers Script
This image contains the beaver icon above the word Beavers.
Beaver Icon
Beavers Script
Beavers Script
The Beavers script may be used separately from the beaver icon. When
using the script alone, it is always in PMS Black or PMS Green 3305.
The Beavers script may also be reversed as white on a solid black or
dark color background. When using the script in PMS Black or PMS
Green 3305 on a dark background, a white or silver outline may be
needed to add definition.
Beavers Script
Reversed Beaver Icon
Reversed Beaver Icon
The beaver icon may also be reversed as white on a solid black or
dark color background. When using the color beaver icon on a dark
background, a white or silver outline may be added for definition.
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Beaver Icon Bemidji Script
The Beaver Icon with Bemidji script consists of the beaver icon above
the words Bemidji with the State University reversed out of an outline
surrounding the image. It is not acceptable to use the Bemidji State
University script without the beaver icon.
Wrapped Copy
Copy may be wrapped around the beaver icon and the abbreviated,
all-caps BSU. Copy CANNOT be wrapped around the Beavers or
Bemidji State University scripts and beaver icon.
Printed Materials
BSU Colors 3305
289
Copy Wrapped
465
r
ts
Inform
a
Buffer
Space
on
Beaver Icon with Beavers Script outlined
Options when using the beaver icon with the Bemidji script (see images
on right):
ti
Options when using the beaver icon separately or with the Beavers
script (see images on left) are:
Beaver Icon with Bemidji Script
Acceptable Placement
o
Beaver Icon
Sp
Beaver Icon
with BSU
black
One-color versions may appear in PMS Black or PMS Green 3305.
CMYK color conversion may be used for the PMS colors. These colors
may be used to draw attention to subheads in copy or for other graphic
elements in printed materials.
3-Color Image PMS Green 3305, PMS Brown 465, PMS Black
1-Color Image PMS Green 3305 or PMS Black
Embroidered Image Select thread that comes as close as possible
to PMS Green 3305, PMS Brown 465 and PMS Black. Please work with
the Office of Communications and Marketing in selecting appropriate
embroidery colors for your merchandise or uniforms.
Merchandise Colors used to reproduce the logo, nameplate and
beaver icon on merchandise may be selected to coordinate with the
color of the product. All designs must be approved by the Office of
Communications and Marketing. All merchandise, whether for giveaway or resale, must be produced by a licensed vendor (see page 22).
Buffer
Space
Not sure? Contact the Office of Communications and Marketing at 755-2041.
7
Requirements
for Logo & Icon Use
Unacceptable uses
Flipped Logo
Logo and Icon Requirements
Buffer
Space
The University logo and beaver icon should always
be distinct and clear. They should not be printed smaller than one inch
wide. The preferred size is two inches, as shown. If you need the logo
or icon in a smaller size, please contact the Office of Communications
and Marketing for help and approval.
Minimum Size
Minimum
Width 1”
Buffer
Outlying Space or Framing Always maintain a consistent,
clear space around the University logo and icon images. No other
printed copy, texture or pattern should be placed closer than the dotted
border, as shown on the left. Framing the logo and nameplate or BSU
and the beaver icon is allowed, providing the spacing guidelines, as
illustrated to the right, are followed. The same spacing guidelines
apply to images used in a layout. The logo cannot be framed
independently.
Buffer
Space
Placement and Presentation The University logo and
nameplate must always be minimally displayed clearly on the back or
front of a multi-page brochure or newsletter, or near the bottom of a
one-page advertisement or flyer. See requirements for the web on
page 16.
Buffer Space equal to
space from top of nose
to bottom of teeth
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Note: Please contact the Office of Communications and Marketing if the trademark insignia ™
interferes with an overall design. Alternative solutions will be sought.
Unacceptable Uses
Do not use treatments that weaken the consistency of the
Bemidji State University image. The original trademark symbols must
remain intact.
DO NOT move or flip the logo or manipulate its size in proportion to
the BSU Nameplate.
DO NOT frame the logo independently.
The Logo
As with the BSU logo, do not use an unapproved
beaver icon for it weakens the consistency of the Bemidji State
University image. Leave existing trademark symbols intact.
DO NOT change or manipulate image graphics.
DO NOT use improper fonts.
DO NOT wrap copy around the icon image when using the Beavers
or Bemidji State University scripts. Also do not modify the icon image’s
width.
DO NOT move or flip the image or change its size in proportion
to the accompanying wording. However, in some special cases a
flipped beaver icon may be necessary. Approval from the Office of
Communications and Marketing is needed.
The Beaver Icon
Independent Frame
Manipulated Graphics
Manipulated Image
Standard Image Direction
Note:
A flipped image may be
necessary in special cases (as
in using on the sides of a
helmet). Approval must be
obtained from the Office of
Communications and Marketing
prior to using a flipped icon.
Not sure? Contact the Office of Communications and Marketing at 755-2041.
9
Bucky
Photographs
Bemidji State University Mascot
BSU
Photographs
10
Because pictures are a critical component of the University’s image and
messaging, Bemidji State offers an array of campus photographs for use on
department and office websites as well as for printed or electronic materials. All
photographs taken by the University photographer or a designee are property of
Bemidji State University and cannot be used without permission.
To review the University photo gallery, click on www.bemidjistate.edu/offices/
communications_marketing/
To request photos viewed in the gallery, contact the University photographer at
755-2041. The University photographer will download your selection and talk
with you about photo usage and placement. Besides photographs found in the
gallery, the University photographer may recommend other filed photographs that
may work well for a particular project.
All photographs used on Bemidji State’s website, in printed materials or in other
formats such as electronic emails, must accurately portray the University’s
campus community and adhere to equal opportunity policies and guidelines.
Any photograph being used for University purposes that does not meet University
standards must be replaced.
BSU Colors 3305
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black
Bucky promotes BSU
Bucky becomes driving force for Go Green!
Bucky
Bucky is Bemidji State’s mascot and an important ambassador for the University.
As such, Bucky’s photograph is a highly recognizable image that may be used
to promote the University and its activities in a variety of electronic and printed
formats. The Office of Communications and Marketing maintains an array of
Bucky images that the campus community may use.
As the University’s ambassador, Bucky follows the student code of conduct.
Therefore, all images of Bucky must reflect those standards. He should not be
photographed with alcoholic beverages or other items that would suggest the
consumption of alcohol or drugs. Also, Bucky should not be photographed in a
setting that would suggest the consumption of alcohol or drugs and should not
appear with cigarettes.
At this time, Bemidji State University does not have a caricature or artwork that
represents Bucky, although plans to develop drawings of Bucky are underway.
As with the beaver icon, unofficial caricatures of the mascot may not be used to
represent Bucky.
Bucky Thank-You Note
Not sure? Contact the Office of Communications and Marketing at 755-2041.
11
Stationery
Stationery
Bemidji State University
Bemidji State University
Stationery and Business Cards
Wide Body Version
Bids to identify printers for stationery and business cards are secured
annually to obtain the lowest cost for printing. Contact information
for authorized printers is available through the Office of Logistical
Services at 755-2043 or on the web at www.bemidjistate.edu/offices/
logistical_services/
2 1/2” Top Margin
Office Of cOmmunicatiOns and marketing
Requirements
The printer has a standard template for University letterhead and
business cards. Modifications are granted on a limited basis. However,
no departmental taglines, departmental images, or personal statements
are allowed. A pdf proof will be emailed to the person or office requesting
the order for approval as well as to the Office of Communications
and Marketing. All stationery orders receive final approval by the
communications design coordinator before printing begins.
Letter Imprint Area
The imprint is shown on the
stationery by a blue dotted line
and margins are noted in red
2 1/2” Top Margin
Communications & Marketing
218-755-2041
OfficE Of cOMMuNicatiONs aND MarkEtiNg
Side Copy Version
Publications
218-755-2747
Photographic Services
218-755-2734
Sports Information
LETTER IMPRINT AREA
The imprint area is shown on the
stationery by a blue dotted line
and margins are noted in red.
218-755-2763
Toll Free
News 1-888-234-7794
Sports 1-888-234-5517
FAX
News, Photo, Publications
218-755-4097
1-color Envelope
Sports Information
218-755-3898
ELECTRONIC/EMAIL Letterhead, NEWSLETTERS AND FLIERS
3/4”
3/4”
To ensure a unified, consistent image, the University applies its visual
identity standards to any electronic form of communication where
graphics and special typography are added. If you are using or are
planning to use such a communication
method, please contact the Office of
Communications and Marketing for
Jane L. Smith
help in meeting graphic and design
standards and for approval. All designs
for such electronic or email messages
must be approved.
Business Card
licensing coordinator
1 5/8”
3-color Envelope
401 Deputy Hall #18
1500 Birchmont Drive NE
Bemidji, MN 56601-2699
218-755-5555
Fax: 218-755-4097
jsmith@bemidjistate.edu
http://www.bemidjistate.edu
Vision statement is optional.
218-755-2041 / fax: 218-755-4097 / deputy Hall #2, 1500 Birchmont drive ne, Bemidji, mn 56601-2699
A member of The Minnesota State Colleges and Universities System, Bemidji State University is an equal opportunity educator and employer.
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Vision statement is optional.
Deputy Hall #2, 1500 Birchmont Drive NE, Bemidji, MN 56601-5699
A member of The Minnesota State Colleges and Universities System, Bemidji State University is an equal opportunity educator and employer.
Not sure? Contact the Office of Communications and Marketing at 755-2041.
13
Fonts
Stationery
Bemidji State University Athletics
Bemidji State University
Stationery and Business Cards
2 1/2” Top Margin
Bemidji State UniverSity
Fonts
The use of the beaver icon on stationery and business cards is limited
to offices and individuals involved with Bemidji State’s intercollegiate
athletics.
I nte r co l l e gi ate Athl e ti cs
LETTER IMPRINT AREA
The imprint area is shown on the stationery
by a blue dotted line and margins are noted in red.
Richard Goeb
Athletic Director
200A Physical Education Complex, #29
Bemidji State University
1500 Birchmont Drive NE
Bemidji, MN 56601-2699
Bemidji State University
218-755-4022
Fax: 218-755-3898
rgoeb@bemidjistate.edu
http://www.bemidjistate.edu
Bemidj
i State
Un
Physica
l Educati iversity Athlet
on
ic Depa
Bemidji
rtment
, MN 56 Complex #29
, 1500 Bir
601-269
9
chmont
Drive NE
3/4”
Business Card
Fonts used in printed materials should be selected with design needs
in mind. The suggested fonts for University publications are the
following:
Zurich Extra Black, if available, is preferred for titles, heads, sub-heads
and any other print that is to be highlighted. The letter width should be
changed to 80%.
Zurich Extra Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
The Garamond font family is preferred for body text and
non-highlighted titles, heads, and sub-heads.
Garamond Light Condensed
3/4”
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Garamond Light Condensed Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
3-color Envelope
Vision statement is optional.
218-755-2941 / Fax: 218-755-3898 / www.bemidjistate.edu / Physical Education Complex #29, 1500 Birchmont Drive NE, Bemidji, MN 56601-5699
A member of The Minnesota State Colleges and Universities System, Bemidji State University is an equal opportunity educator and employer.
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Signage
Bemidji State University recognizes the role of indoor and outdoor
signage in portraying the University’s image and carrying its messages.
Campus signage, including banners*, must meet the University’s visual
identity standards.
Two campus units have responsibility for signage: physical plant
(755-2547) and communications and marketing (755-2041).
Before adding new signs or replacing old ones, contact the director of
either one of these units to discuss your plans and review University
requirements. The communications design coordinator within the
Office of Communications and Marketing can help with proposed
designs. The coordinator must approve all proposed signs to ensure
visual identity standards are met.
The Office of Communications and Marketing is responsible for
banners hung on University posts such as those near Sanford Hall or
the American Indian Resource Center. Permission is needed to hang
banners in these locations.
* Banners, for signage purposes, do not include the temporary
signs that are made and hung in areas such as the student union
to announce student-related events. Please contact the Office of
Communications and Marketing if you have questions.
Other serif fonts similar in appearance, such as Times or
Bodoni, would be acceptable for body text.
Note: For appropriate web fonts,
please contact BSU’s web development
team at 755-2360.
Not sure? Contact the Office of Communications and Marketing at 755-2041.
15
Web Page Design
Bemidji State University
WEB STYLE GUIDELINES
Website Management
The Bemidji State website plays a critical role in advancing the
University’s goal of conveying a coherent, unified message and image.
In support of that goal, the University now manages the website’s
overall structure and design at the institutional level rather than at a
departmental or office level.
The web development team must be consulted prior to beginning any
new site project or making significant changes to an existing site on
www.bemidjistate.edu. Plans for using “off-the-shelf” blogs, content
management system (CMS) products, databases or other software must
be reviewed and approved for security and compatibility with BSU’s
server environment. For more information, contact web services at
755-2360.
Background
In January 2008, the University launched phase one of its newly
designed site. The first phase of the redesign project included a new
homepage as well as revamped undergraduate admissions pages and
other level-one pages. Since then, web developers have moved deeper
into the site, with more departments and offices undergoing the
transformation.
In developing the new Bemidji State site, page design and structural
guidelines were created to better classify pages and align them with
units having similar purposes. For instance, within the administration
area, pages for the student development division and for the finance
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and administration division are similar in structure and design.
Similarly, undergraduate admissions and residential life have related
designs and structures. All landing pages have a similar look and
feel, as well. The related designs and structure help guide web visitors,
enabling them to explore and use the site with greater ease.
Guidance and Approvals
The first step in beginning or redesigning a site is to contact the web
development team at 755-2360. The web team will guide the structural
planning of the website. They will discuss requirements for the design
and placement of the navigation bar, headers, footers, banners, column
widths, fonts, security, ADA compliance, the content management
system and other elements.
They must approve all plans for a website’s structure prior to the
start of any new web project or a significant redesign of existing
pages on the Bemidji State website. They have templates available to
guide building and designing the pages. If a pre-designed template
is not used, the next step in the web development process is to visit
with the communications design coordinator within the Office of
Communications and Marketing. The communications designer will
guide the look and feel of the pages, ensuring that the graphic design
(fonts, photography, graphics, color and relationship of the elements)
of the site remains consistent with the University’s identity standards.
The communications design coordinator must approve the graphic
designs for a website before building of the site begins, no matter
if a pre-designed template or a new design is used. The Office of
Communications and Marketing may also review the content and
suggest ways to improve it.
Non-Institutional Pages
Personal pages for faculty, staff, currently enrolled students and
recognized student organizations are not part of the official University
website. These pages are designed and authored by the individuals or
groups served and do not fall under the direct guidance, support and
responsibility of the Office of Communications and Marketing or the
web development team. Considered a service provided by the University,
these non-institutional pages provide campus constituents with a
medium in which to share their views, opinions and information.
The views and opinions expressed by individual faculty, staff,
students and student groups on personal web pages found within the
University’s website are those of the page authors. The contents of these
personal pages have not been created, reviewed or approved by Bemidji
State University.
Non-institutional pages must meet acceptable use procedures of the
University and the Minnesota State Colleges and Universities System
as well as state and federal regulations. The University maintains the
right to remove objectionable content from its website in accordance
with established policies.
Other Electronic Communication
Identity standards apply to all forms of electronic communication,
including email letterhead, newsletters and fliers. See page 12 for more
information.
Not sure? Contact the Office of Communications and Marketing at 755-2041.
17
MnSCU
University Seal
University Seal
The University seal was created when Bemidji State
University was known as Bemidji State Teachers College. The seal’s
design was very simple, with the college name wrapped across the
top and the words Bemidji and Minnesota centered in the middle of
the circular seal. The year the college was started, 1919, rested on the
bottom of the circle.
The seal was revised as Bemidji State Teachers College became Bemidji
State College and later Bemidji State University in the 1970s. It now
shows the fireplace on the BSU waterfront between two trees with
Deputy Hall in the background. The University name sweeps across
the top of the seal with 1919 still completing the circle. The seal has
remained the same to this day.
History
Current University Seal
The University seal is used only on official University documents,
such as diplomas, certificates presented by the president or honorary
degree certificates. Any other use must have prior approval by the
University president.
Use
Requirements
MnSCU Requirements
The Board of Trustees for the Minnesota State Colleges and Universities (MnSCU)
system requires all member institutions, including Bemidji State University,
to use the tagline “A member of the Minnesota State Colleges and Universities
System” on external communications. To comply with MnSCU and BSU
policies, place the MnSCU tagline on publications and other materials
intended for external audiences including, but not limited to:
Annual reports
Alumni magazines
Billboards and outdoor banners
Brochures
Campus signs
-entrance signs
-project signs for capital construction projects
Event programs
Legislative publications
Letterhead
Newsletters, printed or electronic
News releases
Note cards
Print and visual advertising
-newspapers
-magazines
-radio ads, if timing permits
-television ads
Student recruitment materials
University web site home page
-other prominent pages
Whenever possible, the MnSCU logo should accompany the tagline.
The MnSCU logo should not be used, however, without the tagline.
Often the MnSCU logo and tagline are used in conjunction with the
equal opportunity statement as shown on page 20.
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MnSCU Colors
A member of the Minnesota State Colleges and
Universities System
PMS 1245
Four-color process: C0 - M27 - Y100 - K18
RGB: R192 - G151 - B58 (#CC9933)
PMS Black
Four-color process: C0 - M0 - Y0 - K100
RGB: R0 - G0 - B0 (#00000)
The MnSCU tagline is
optional on the following
communications:
Business cards
Envelopes
Fax cover sheets
A member of the Minnesota State Colleges and
Universities System
If space limitations or extraordinary
expense restrict the use of the tagline,
the Office of the Chancellor may waive
the requirement.
The MnSCU visual standards manual
and art files can be found on the web at
www.pa.mnscu.edu.
A member of the Minnesota State Colleges and
Universities System
Not sure? Contact the Office of Communications and Marketing at 755-2041.
19
Images
Required
Statements
Initiative Images
Long Version (used in catalogs)
REQUIRED STATEMENTS
Affirmative Action / Equal Opportunity /
Nondiscrimination Statement
One version of the equal opportunity/nondiscrimination statement
and the MnSCU logo (for exceptions, see page 19) is required on
all publications that will be distributed on or off campus. The
statement should be in plain view of the reader, preferably on the
back cover, title page or copyright page. The alternative formats
tagline also needs to appear on materials being distributed.
Below is an example of how these statements would appear on printed
material with the MnSCU logo and recycle information and logo.
A member of the Minnesota State Colleges and Universities system, Bemidji State University is an
affirmative action, equal opportunity employer and educator. This document is available in alternative
formats for individuals with disabilities by calling 1-800-475-2001, 218-755-3883, or through the
Minnesota Relay Service at 1-800-627-3529.
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Environmental Stewardship
Bemidji State University is committed to a policy of nondiscrimination in employment
and education opportunity. No person shall be discriminated against in the terms and
conditions of employment, personnel practices, or access to and participation in,
programs, services, and activities with regard to race, sex, color, creed, religion, age,
national origin, disability, marital status, status with regard to public assistance, sexual
orientation, or membership or activity in a local commission as defined by law.
Harassment of an individual or group on the basis of race, sex, color, creed, religion,
age, national origin, disability, marital status, status with regard to public assistance,
sexual orientation, or membership or activity in a local commission has no place in a
learning or work environment and is prohibited. Sexual violence has no place in a learning
or work environment. Further, the Minnesota State Colleges and Universities shall work
to eliminate violence in all its forms. Physical contact by designated system, college,
and university staff members may be appropriate if necessary to avoid physical harm to
persons or property.
Standard Version
Bemidji State University is committed to a policy of nondiscrimination in employment
and education opportunity. No person shall be discriminated against in the terms and
conditions of employment, personnel practices, or access to and participation in,
programs, services, and activities with regard to race, sex, color, creed, religion, age,
national origin, disability, marital status, status with regard to public assistance, sexual
orientation, or membership or activity in a local commission as defined by law.
This document is available in alternative formats to individuals with disabilities by
calling 1-800-475-2001, 218-755-3883 or through the Minnesota Relay Service at
1-800-627-3529.
Recycle logos represent either content of recycled fiber or simply that the material is recyclable.
The appropriate logo with a tagline stating content is recommended. Below is an example of how
you might see this statement about paper content displayed on printed material.
A member of the Minnesota State Colleges and Universities system, Bemidji State University is an affirmative action, equal opportunity employer and educator.
Short Version (used on all general publications)*
Short Version with Alternative
Formats tagline (required on all publications)
An affirmative action, equal opportunity employer and educator.
50% Recycled Fibers / 30% Post Consumer Waste
Note: A BSU Communications and Marketing tracking number appears to the left of the
At times, the University will adopt additional images to forward
special initiatives. The graphic designs associated with such efforts,
which support the University’s strategic plan, must also remain
consistent with the University’s identity. All initiative-driven designs
must be approved by the Office of Communications and Marketing.
This document is available in alternative formats to individuals with disabilities by
calling 1-800-475-2001, 218-755-3883 or through the Minnesota Relay Service at
1-800-627-3529. Inquiries regarding compliance, rights and other information may
be addressed to the Director of Human Resources and Affirmative Action/Disabilities
Coordinator at 218-755-3883.
Committed to environmental stewardship, Bemidji State is asking the campus community to use
environmentally-friendly or recycled paper, whenever possible. Also, a statement – and logo, if
available – regarding paper content should appear below the equal opportunity and MnSCU statements on printed materials such as brochures, cards, posters, and publications. Please contact
the communications designer at 755-2747 for assistance.
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Initiative Images
recycle logo. In most cases, publications without the tracking number have not been produced
by this office. If you wish to reproduce, update or use a photo or text from a previously printed
publication, please provide that number so the previous project can be found easily.
This document is available in alternative formats to individuals with disabilities by calling
1-800-475-2001, 218-755-3883 or through the Minnesota Relay Service at 1-800-627-3529.
Although the alternative formats tagline does not have a font size requirement, the font size
should be large enough to be readable and meet the intent of the law, which is equal access. It
is recommended that it be placed near the equal opportunity/nondiscrimination statement.
BEMIDJI STATE UNIVERSITY
* Include on advertisements, posters, billboards, banners, etc.
To request an exception, please contact the Office of Communications and Marketing.
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Downloadable required statements available at: bemidjistate.edu/offices/communications_marketing.
Not sure? Contact the Office of Communications and Marketing at 755-2041.
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Licensing
of Merchandise
Checklist
for BSU Publications
Merchandise Licensing
Collegiate Licensing
A university’s name, logo, athletic icon, mascot, related words or images, and school colors are considered valuable assets that, when used properly,
help build an institution’s reputation. Managing these assets through a collegiate licensing program, as well as through consistent use, ensures that
the representative images are used correctly and appropriately in a variety of applications, from banners and beanies to team uniforms and tablecloths.
The University maintains rights to any words, phrases, images, or concepts used to represent or suggest Bemidji State University or any of its entities.
Bemidji State University contracts with an external licensing firm to manage its licensing program and monitor the use of BSU images, the name
Bemidji State University, and its related designations (i.e. BSU Beavers). This licensing program protects the visual identity of the University while
helping to enhance BSU’s image. The licensing firm will work with offices and vendors to increase the marketability of products and clothing.
All merchandise containing University images or names, whether for internal use, giveaways or sale, must be produced by a licensed vendor. Also, all
merchandise designs must adhere to the University standards found on pages 3-10 and must be approved by the Office of Communications and Marketing.
Information on the licensing program, including a list of licensed vendors, is available by contacting the Office of Communications and
Marketing at 218-755-2041 or by clicking on www.bemidjistate.edu/offices/communication_marketing.
Visual Identity Checklist
The following is required in publications, printed materials or electronic
communications intended to serve as a flyer, newsletter or other promotional piece.*
University Logo Each must contain the University logo and/or nameplate. The logo and nameplate are the most identifiable element on
official university materials. See the University logo and University nameplate sections of this manual for details, pages 4 and 9.
Bemidji State University Name The name Bemidji State University should be displayed in a prominent manner on all materials
publicizing events and activities sponsored or hosted by the University; promoting services, programs and academic components; and representing
clubs, organizations, or other groups supported by and affiliated with the University. Headlines or other text should not be placed in such close
proximity to the name that it is visually obstructed.
Affirmative Action/equal Opportunity/Nondiscrimination Statement Every publication is required to have the short version
of the affirmative action/equal opportunity/nondiscrimination statement. The University catalog is the only publication that is required to print the
long version.
alternative formats tagline This tagline is required on all publications. For details regarding the statements and tagline, see the
affirmative action/equal opportunity/nondiscrimination statements on page 20 of this guide.
Contact name and phone number All publications, even on-campus fliers or posters, should have an individual or department name,
phone number or address to contact for further information. All publications intended for mailing are to have a return address. No departmental
artwork may appear in the return address area.
MNSCU tagline (if applicable) The MnSCU tagline, “A member of the Minnesota State Colleges and Universities system,” is required on
publications intended for external audiences. See page 19 for more details.
Bulk Mailing All bulk mailing pieces must contain the BSU permit and follow postal regulations. Questions can be referred to the U.S. Postal
Service or the campus mailroom at 755-3922 or www.bemidjistate.edu/offices/mail/.
Text format Copy provided to the communications design coordinator electronically must be converted to text-only format. If specific design
formats, such as bold or tabbed copy, is required, a hard-copy version of the text must also be provided. Handwritten copy is unacceptable.
Note: While all vendors must be licensed,
royalties are only collected from vendors
whose Bemidji State merchandise is sold
or going to be sold. Personal or give-away
items are royalty-free (not intended for sale)
items produced by a licensed vendor.
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* Advertising, posters, billboards and other communications pieces are included in these requirements.
Not sure? Contact the Office of Communications and Marketing at 755-2041.
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50% Recycled Fibers / 30% Post Consumer Waste
A member of the Minnesota State Colleges and Universities system,
Bemidji State University is an affirmative action, equal opportunity, educator and employer. This document is available in alternative formats to
individuals with disabilities by calling 1-800-475-2001 or 218-755-3883.