2016 MEDIA KIT
CONFERENCE
SPONSORSHIPS
& EXHIBITING
LEAD
GENERATION
PROGRAMS
THOUGHT
LEADERSHIP
PROGRAMS
BETTER
SOFTWARE
MAGAZINE
NEWSLETTERS
TECHWELL
COMMUNITIES
ONLINE
ADVERTISING
Directly reach an engaged, highly targeted
audience for your branding, lead generation,
and thought leadership strategies
Learn.
Connect.
Contribute.
C O NTENTS
2016 MEDIA KIT
CONFERENCES
Your Audience. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3
Our Clients. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4
STAR Conferences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5
Agile Dev/Better Software/DevOps Conferences. . . . . . . . . . . . .
6
Mobile Dev + Test/IoT Dev + Test Conferences. . . . . . . . . . . . .
7
Conference Sponsorship. . . . . . . . . . . . . . . . . . . . . . . . . . . .
8
Virtual Conferences. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
9
LEAD GENERATION PROGRAMS
Web Seminars. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
White Paper Content Syndication. . . . . . . . . . . . . . . . . . . . . . 11
BRANDING
Thought Leadership
Partner Emails. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Interviews. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Surveys . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Websites
StickyMinds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
AgileConnection. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
CMCrossroads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Email Newsletters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Better Software Magazine. . . . . . . . . . . . . . . . . . . . . . . . . . . 17
A U D IE NCE
TechWell (formerly Software Quality Engineering) is a hub of expertise for software and
IT professionals. The TechWell name is now the central brand for all of the products and
services we offer—from training and certifications, to conferences, communities, and
publications. We invite you to explore our media kit to learn more about all that we offer to
help you build and deliver great software applications and systems.
A pioneer in promoting the software profession, TechWell started the STAR software testing
conferences in 1992, went on to produce the Better Software and Agile Dev conferences in
the 2000s, and launched its Mobile Dev + Test and DevOps conferences in 2015. TechWell is
pleased to announce its newest addition for 2016—the IoT Dev + Test conference.
Gain access
to our highlytargeted software
audience
TechWell produces three community websites for the software industry—StickyMinds,
AgileConnection, and CMCrossroads; publishes Better Software magazine; and provides
focused industry newsletters.
AUDIENCE DEMOGRAPHICS
JOB TITLE LEVEL
GEOGRAPHIC DISTRIBUTION
C-Level
Director
or VP
NORTH AMERICA: 68%
7%
ASIA/PACIFIC: 16%
10%
EUROPE/MIDDLE EAST/AFRICA: 13%
46%
SOUTH & CENTRAL AMERICA: 3%
Practitioner
37%
Manager or
Supervisor
JOB FUNCTION
Test & Quality Assurance . . . . . . . . . . . . . . . . . . . . 53%
Software Development. . . . . . . . . . . . . . . . . . . . . . 20%
Project and General Management . . . . . . . . . . . . . . 14%
Business and Systems Analysis . . . . . . . . . . . . . . . . 6%
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7%
INDUSTRY
Computer Software & Ser vices. .
Financial Ser vices. . . . . . . . . . .
Business Ser vices . . . . . . . . . .
Manufacturing . . . . . . . . . . . . .
Healthcare. . . . . . . . . . . . . . . .
Government. . . . . . . . . . . . . . .
Education. . . . . . . . . . . . . . . .
Other. . . . . . . . . . . . . . . . . . . .
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32%
16%
13%
. 8%
. 7%
. 5%
. 3%
16%
3
T E CH W E L L CLIEN TS
SAMPLE OF INDUSTRY SOLUTION PROVIDERS WE WORK WITH
AgileCraft
AppDynamics
Applause
ASTQB
Atlassian
Avant
Axosoft
Beyondsoft
BlazeMeter
Blue Agility
Borland
Checkpoint
Technologies
Clearvision
Code Dx
Cognizant
CSTB
David Consulting
Group
DevExpress (Test
Cafe)
Digité
Dynatrace
Lab Reservation
Froglogic
Gallop
Grid-Tools
Hansoft
Hexaware
Hitachi
HP
IBM
Informatica
InfoStretch
iSQI
Jama
Keynote
LogiGear
MindFire Solutions
Mindtree
Mobile Labs
Neotys
New Relic
Optimyth Software
Oracle
Orasi
Orca
Parasoft
Perfecto Mobile
Polarion
Pole To Win
PQA Testing
PractiTest
Praecipio
Consulting
PureLoad
QASymphony
QSM
RadView
Ranorex
Remote TestKit
ROKITT
Sauce Labs
Skytap
SmartBear Software
SOASTA
Solution-Soft
Symbio
Synopsis (Coverity)
Tableau
Tap|QA
Tata Consulting
Services
TechExcel
Telerik
Testdroid (BitBar)
TestPlant
ThoughtWorks
Tricentis
TurnKey Solutions
uTest
VersionOne
Visionary
Integration
Professionals (VIP)
Xamarin
XBOSoft
XebiaLabs
Zap Technologies
Zephyr
and many more
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CONFERENCES
S T AR C O N FERENCES
STAREAST Expo:
May 4–5, 2016
Renaissance Orlando—
at Sea World
Orlando, FL
stareast.techwell.com
SOFTWARE TESTING CONFERENCES
Meet Face to Face with Hundreds of
Software Testing Professionals
STAR Testing Conferences are the largest and longest running
events in the testing industry. Software testing professionals and
managers worldwide continue to make STAR a first stop—and a
return stop—to network and learn from experts, colleagues, and
solution providers. Exhibit at any or all STAR Testing Expos to gain
direct access to an audience of qualified prospects.
STARWEST Expo:
October 5–6, 2016
Disneyland Resort Hotel
Anaheim, CA
starwest.techwell.com
STARCANADA Expo:
October 26–27, 2016
Hyatt Regency Toronto
Toronto, Canada
starcanada.techwell.com
THE STAR EXPO AUDIENCE
JOB TITLE LEVEL
50%
Practitioner
37%
Manager/Supervisor
Director or VP
C-Level
9%
4%
JOB FUNCTION
TOPICS COVERED
Test Management
Test Techniques
Test Automation
Mobile and Embedded Testing
Test Process Improvement
Cloud Testing
Performance Testing
Agile Testing
Security Testing
Measurement and Metrics
Web and eBusiness Testing
Continuous Testing
IoT Testing
“TechWell conferences bring together industry leaders
to showcase next generation testing and software
quality solutions...TechWell has allowed us to showcase
our market leading mobile testing capabilities in front
of a savvy audience that really ‘gets it’.”
Software Development
13%
68%
Test & Quality
Assurance
7%
7%
5%
Business and
Systems Analysis
Project and General
Management
Other
—Josh Galde, Senior Product Marketing Manager, Keynote
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A GIL E DEV, BETTER SOF T W A R E,
A N D DEVOP S CON FEREN C ES
CONFERENCES
C O V E R I N G T H E S O F T WA R E
LIFECYCLE
Agile Dev, Better Software,
and DevOps Conference
West Expo:
June 8–9, 2016
Caesars Palace
Las Vegas, NV
adc-bsc-west.techwell.com
Engage with Software and IT
Professionals Actively Seeking Solutions
Get live access to hundreds of qualified decision
makers and influencers attending multiple
conferences. The Agile Dev, Better Software, and
DevOps conferences cover the entire software
lifecycle. Engage face-to-face with corporate and
enterprise professionals who are searching for the
latest tools, services, and information to help them
develop, test, and deliver great software across all
industries and technologies.
Agile Dev, Better Software,
and DevOps Conference
East Expo:
November 16–17, 2016
Hilton Orlando—Lake
Buena Vista
Orlando, FL
adc-bsc-east.techwell.com
THE AGILE DEV, BETTER SOFTWARE, AND DEVOPS EXPO AUDIENCE
JOB TITLE LEVEL
Manager/Supervisor
41%
Practitioner
41%
Director or VP
C-Level
13%
5%
TOPICS COVERED
Design and Architecture
Build and Release Automation
DevOps (Dev and IT
Operations)
JOB FUNCTION
Test & Quality
Assurance
30%
Agile Development/Test
Practices
Continuous Test and
Deployment
Leading Teams and Projects
21%
Project and
General
Management
Agile in the Enterprise
Scrum, Lean, and Kanban
Business Analysis and
Requirements
Testing and Quality
Management
Metrics and Estimating
User Experience and Usability
Mobile, Embedded, and
Internet of Things
Applications Lifecycle
Management
Cloud Development and Test
12%
29%
Software
Development
8%
Business and
Systems Analysis
Other
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M O B IL E DEV + TEST A N D
IO T DE V + TEST CONFEREN C ES
CONFERENCES
MOBILE AND INTERNET OF
THINGS CONFERENCES
Mobile Dev + Test Expo:
April 20–21, 2016
Westin San Diego
San Diego, CA
mobiledevtest.techwell.com
Get in Front of Software Development
and Testing Professionals with a Focus
on These Hot Topics
IoT Dev + Test Expo:
April 20–21, 2016
Westin San Diego
San Diego, CA
Iotdevtest.techwell.com
After a successful first conference in 2015, TechWell is
now launching a new event to be collocated with Mobile
Dev + Test—IoT Dev + Test. This new addition will focus
on designing, testing, and developing for Internet of
Things and embedded systems. Get in on the ground
floor of this new conference as we expand our reach
beyond mobile development and testing.
Be a part
of the NEW
IoT Dev + Test
conference!
THE MOBILE DEV + TEST EXPO AUDIENCE
AND POTENTIAL IoT DEV + TEST EXPO AUDIENCE
JOB TITLE LEVEL
37%
Manager/Supervisor
36%
Practitioner
16%
Director or VP
C-Level
11%
TOPICS COVERED
Big Data and IoT
Cross Platform Mobile Development
Designing Software for IoT
Development—iOS, Android, Windows
Embedded Systems Development
Enterprise IoT
Future of the Internet of Things
IoT and DevOps
IoT Testing and Performance
Mobile App Testing
Mobile Architecture and Design
Mobile and Embedded System Security
Mobile Performance Testing
Smart Home and Office Apps
User Experience (UX) Design
Wearable Technology
JOB FUNCTION
48%
General & Quality
Management
19%
10%
Software
Development
Other
4%
19%
Business and
Systems Analysis
Software
Testing
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C O NF ER ENCE SP ONSOR SHI P
CONFERENCES
BECOME A TECHWELL CONFERENCE SPONSOR IN 2016
Get Face-to-Face with Hundreds of Highly-Engaged Delegates
Companies pay $2,000 or more for their managers and technical professionals to attend
TechWell events where they gain knowledge, learn about new products and services, and
network with their peers and industry leaders.
Book
multiple
events and
save!
Generous Packages for Lead Generation and Branding
TechWell sponsorships are bundled with generous exhibitor
packages that result in superior lead generation.
Sponsorship packages offer you visibility and provide top-ofmind recall for delegates who see your brand before, during,
and after the conference. All sponsorship levels have limited
availability and are offered on a first-come basis.
Premier
Sponsor
Platinum
Sponsors
Gold
Sponsors
Silver
Sponsors
Exhibit space—10x10 exhibit booth with amenities (STAREAST, STARWEST, Agile
Dev/Better Software/DevOPs)
4
4
4
Exhibit space—6-ft skirted table with amenities (STARCANADA, Mobile Dev +Test/
IoT Dev + Test)
4
4
4
SPONSOR AND EXHIBITOR BENEFITS
(1 only)
Exhibit space—10x20 exhibit booth with amenities in premium location (STAREAST,
STARWEST, Agile Dev/Better Software/DevOPs)
4
Announced as the Premier Sponsor at the opening Keynote session each morning
4
Bonus session promoted before and during the conference to drive attendance
4
Logo prominently displayed on conference website home page
4
Exposure to large, worldwide audience during collocated virtual conference where
your company’s live Industry Technical Presentation will be streamed (see page 8 for
Live Virtual Platinum level benefits)**
4
Conference bag insert
4
Prominently featured before and during the conference as a prestigious industry
sponsor
4
4
Full-page ad in the conference Program Guide
4
4
4
Your company's individual logo on a unique sponsored item (items vary by level and
availability)
4
4
4
Opportunity to participate in one Industry Technical Presentation (limited availability)
4
4
4
Email blasts to all participants, approved by organizer, assigned on first-come basis*
4
4
4
Company logo on Program Guide and Tutorial covers
4
4
4
Complimentary conference registrations on Weds/Thurs*
4
4
4
Expo booth staff passes on Weds/Thurs*
4
4
4
4
Conference registrations at half price*
4
4
4
4
Active URL link, logo, and description on conference website
4
4
4
4
Company logo and description in conference Program Guide
4
4
4
4
Listing on Expo entrance signage
4
4
4
4
*Specific number is dependant on sponsorship level. Contact sales for details.
**Offered when there is an accompanying virtual conference only. Contact sales for details.
NEXT STEP
For more information and registration forms, contact our sales team at sales@techwell.com or call 904.278.0524.
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V I R T UAL CONFERENCES
CONFERENCES
Sponsor TechWell Live Virtual Events
Why Participate in Virtual Conferences?
TechWell offers exciting virtual events streamed from live
conferences to create a conference-like atmosphere for virtual
participants.
Guaranteed Lead Generation
Each sponsorship opportunity comes with a minimum lead
guarantee, making it easy to see your cost per lead. Additional
leads above the guarantee are delivered at no cost.
Virtual participants will be able to attend your Industry
Technical Presentation, streamed live to a worldwide audience,
view live keynote sessions, visit your virtual Expo booth, and
listen to live interviews.
TechWell
Conferences
Your Web Seminar Presentation Streamed Live as Part of the
Virtual Conference Program
With an average of 1,500 to more than 2,000 registrants per
virtual event, you’ll have the opportunity to net hundreds of
new leads.
Robust Reporting Allows for Immediate Follow-Up
Detailed lead reports are available online, providing statistics
and data to help you decide whom to
contact first.
Talk to us
about extra
discounts for
Live & Virtual
packages!
Branding
You’ll benefit from branding
and promotional opportunities
before, during, and after the
virtual conference.
VIRTUAL CONFERENCE SPONSOR & EXHIBITOR BENEFITS
Platinum Sponsors
Gold Sponsors
350
200
Exposure to large, worldwide audience during virtual conference where your company’s live Industry
Technical Presentation will be streamed
4
4
Contact lead information for live and post-event virtual participants
4
4
Prominent placement of your company logo on banners in conference room where presentation is
streamed
4
4
Real-time, detailed reporting of participant activity for immediate follow-up
4
4
Technical support for the entire virtual event
4
4
Virtual exhibitor booth with your choice of easily customizable designs
4
4
Posting of content resources (white papers, webcasts, etc.) in virtual exhibit booth and resource center
4
4
Live and scheduled interaction and collaboration with participants in virtual booth via real-time chat
4
4
Virtual booth attendee survey capability
4
4
Recording of Industry Technical Presentation provided to you for reuse
4
4
Your company logo featured throughout the virtual website, on the registration page, and on all
promotional materials
4
4
Virtual event available online for three months after the conference
4
4
2 maximum
CONTACT LEAD GUARANTEE
NEXT STEP
6 maximum
For more information and registration forms, contact our sales team at sales@techwell.com or call 904.278.0524.
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W E B S E MINARS
LEAD GENERATION
Your 60-minute custom web seminar is moderated by TechWell and
consists of 45 minutes for your presentation and 15 minutes for
questions and answers. With this instant lead generation tool your
company will benefit from:
• Fully turnkey facilitation
• 300-lead guarantee for approved topics (lower guarantees available for
niche topics). Incremental leads provided at no additional charge.
• TechWell consulting on your approach, focus, and topic to create a
successful event
• Unique combination of positioning, education, thought leadership, and
lead generation
• Specialized marketing campaign to best target the desired audience
• Ability to leverage your message with TechWell’s
expertise and credibility to maximize results
• Positions your company as a thought leader in the
industry
• Lead delivery within 24 hours
• 12-month archive included
• Additional services available upon request: digital
file, transcription services, and pre-recording of
presentation
Web Seminars
sell out months
in advance—
book early!
HOT WEB SEMINAR TOPICS
• A SAFE Approach to DevOps
• Five Must-Dos for Testing in a Connected World
• Overcome Mobile App Lifecycle Challenges
• Performance Testing at the Speed of Agile
OPPORTUNITIES
•
•
•
•
Pricing options available based on lead guarantee
Mobile application access
Desktop sharing
Pre-recorded options
• The Tester’s Role in the Agile Release Train
• Practical Tips and Tricks for Selenium
•O
vercoming the Predictability Paradox in Agile Software
Delivery
• Agile at Its Best for Large and Complex Projects
• T ransform Mobile Testing from Scripts to Continuous
Quality
•W
hy Testers Can’t Test: Solving the Test Environment
Dilemma
• T est Data Management: A Modern Technique to Solve
an Old Problem
“I wanted to let you know you’ve done a great job with the
live webinars. The prep, live events and post activities have
all gone very smoothly. After having hosted a few webinars
for us this year, I’m confident the overall management and
event outcome will be successful. Thank you!”
— Cognizant
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W H I T E PAP ER
C O NT E NT SY NDICATION
LEAD GENERATION
Reach your target audience with the power of information. Our content syndication program allows you to use your existing
white paper, case study, product download, or other asset for a unique lead generation program. Some key benefits to
participating in these programs include:
•
•
•
•
•
•
•
•
Pre-campaign analysis to help you meet your sales lead goals
Customized lead filtering
Targeted marketing campaign to reach your target audience
Custom qualifying questions
Thought leadership
Promotion in white paper hotsheet emails
Purchase exactly the number of leads you need
Weekly delivery of the freshest leads
C O N T E N T S Y N D I C AT I O N A L L O W S Y O U T O T A R G E T E X A C T LY T H E T Y P E O F L E A D S Y O U N E E D .
TARGETED FILTERS AND SAMPLE WHITE PAPER TOPICS INCLUDE:
FILTERS
•
•
•
•
Geography
Job Function
Job Title
Company Size
*Additional charges for filters
POPULAR WHITE PAPER TOPICS
• Agile Development
• Software Testing
• Mobile Dev/Test
• Project Management
• Requirements
• Performance Testing and Monitoring
• Software Development
• Process Improvement
• Change
Management
Get engaged
and targeted
leads fast!
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D E DIC AT E D P A RTNER E M A I L S
THOUGHT LEADERSHIP
Dedicated, targeted Partner Emails
are flexible ways to generate leads,
promote events, or deliver branding
messages to a highly engaged,
targeted, and receptive audience
who have asked to receive your
communication.
PARTNER EMAIL BENEFITS
•D
eliver your message to the audience of
your choosing
•C
hoose how many or few targeted people
you reach
•P
romote an event, tool, service, or send a
branding message
• L everage your message with TechWell’s
expertise and credibility
IN TE R VIEWS
Creating valuable content is the name of the game these days. But, it
takes time to write and edit top-quality, polished pieces.
Let us do the work—in a written or video format that’s SEO-friendly!
Your company’s subject matter expert works with an experienced
TechWell editor to
create a 10–15 minute
video interview or
a complete written
interview. All packages
include promotion and
marketing—basic and
premium options available.
INTERVIEW BENEFITS
•G
ain reputation by partnering with a neutral
3rd party (TechWell) to conduct your interview
• Interview is hosted on our website
•B
asic promotion includes social media
mentions and newsletter exposure
•P
remium promotion includes a dedicated
email blast
• You receive the final copy for your use
• Ask for complete details and pricing!
S URVEYS
Surveys are a proven and popular source of thought leadership and
content marketing. TechWell has the audience and expertise to
create a turnkey
survey and content
syndication strategy
for you.
3SURVEY:
SURVEY BENEFITS
•A
n editorial team to collaborate with on your
list of questions
•Y
our survey edited, executed, and compiled
with results
•P
romotion of your survey to obtain a
minimum number of respondents (to be
determined)
• An assembled report of findings
• Exclusive rights of survey findings
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WEBSITES
S T IC K YMINDS
StickyMinds is the web’s first and most popular interactive
software testing community for professionals engaged in
improving software quality throughout the development
lifecycle. Become a community sponsor and get direct access
to more than 310,000 visitors per year.
DEMOGRAPHICS
JOB TITLE LEVEL
Director
or VP
C-Level
5%
BFA AD
10%
46%
39%
Present your
company, tool, or
service to a worldwide
audience of software
professionals
Practitioner
Manager or
Supervisor
JOB FUNCTION
COMMUNITY
SPONSOR
LISTING
Test & Quality Assurance . . . . . . . . . . 64%
Software Development. . . . . . . . . . . . 14%
Project and General Management . . . . 11%
Business and Systems Analysis . . . . . . 5%
Other. . . . . . . . . . . . . . . . . . . . . . . . . . 6%
PARTNER OPPORTUNITIES
GEOGRAPHIC DISTRIBUTION
Community Sponsorship
• Listing as a community sponsor, with link
to your website
•B
FA (Big Fat Ad 300x250) in rotation on
home page
• BFA Run of Site ad
Priced per quarter
NORTH AMERICA: 58%
ASIA/PACIFIC: 23%
EUROPE/MIDDLE EAST/AFRICA: 17%
SOUTH & CENTRAL AMERICA: 2%
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A GIL EC O N NECTION
WEBSITES
Become a community sponsor on AgileConnection and get direct
access to more than 132,000 professionals seeking to stay up-todate on agile tools, processes, and methods. AgileConnection offers
how-to advice on the latest agile development principles, practices,
and technologies through Q&A discussions, articles, interviews,
presentations, and more.
A
T E C H W E L L
C O M M U N I T Y
DEMOGRAPHICS
JOB TITLE LEVEL
C-Level
Director
or VP
5%
BFA AD
10%
49%
36%
Practitioner
Manager or
Supervisor
JOB FUNCTION
Test & Quality Assurance . . . . . . . . . . 44%
Software Development. . . . . . . . . . . . 26%
Project and General Management . . . . 15%
Business and Systems Analysis . . . . . . 8%
Other. . . . . . . . . . . . . . . . . . . . . . . . . . 7%
PARTNER OPPORTUNITIES
Community Sponsorship
COMMUNITY
SPONSOR
LISTING
GEOGRAPHIC DISTRIBUTION
• Listing as a community sponsor, with link
to your website
•B
FA (Big Fat Ad 300x250) in rotation on
home page
• BFA Run of Site ad
Priced per quarter
NORTH AMERICA: 70%
ASIA/PACIFIC: 14%
EUROPE/MIDDLE EAST/AFRICA: 14%
SOUTH & CENTRAL AMERICA: 2%
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14
C M CR O S S ROADS
WEBSITES
CMCrossroads is the largest and most comprehensive developer
community focused on configuration management and application
lifecycle management with more than 143,000 visitors each year.
Featuring Q&A discussions, in-depth articles, interviews, and
presentations, CM Crossroads provides members with answers on
SCM, ALM, change management, DevOps, tools, and more. Get
direct access to this established and well-engaged audience.
DEMOGRAPHICS
JOB TITLE LEVEL
C-Level
Director
or VP
6%
BFA AD
12%
43%
39%
Practitioner
Manager or
Supervisor
JOB FUNCTION
Software Development. . . . . . . . . . . . 39%
Test & Quality Assurance . . . . . . . . . . 27%
Project and General Management . . . . 19%
Business and Systems Analysis . . . . . . 5%
Other. . . . . . . . . . . . . . . . . . . . . . . . . 10%
PARTNER OPPORTUNITIES
COMMUNITY
SPONSOR
LISTING
GEOGRAPHIC DISTRIBUTION
Community Sponsorship
NORTH AMERICA: 67%
• Listing as a community sponsor, with link
to your website
•B
FA (Big Fat Ad 300x250) in rotation on
home page
• BFA Run of Site ad
Priced per quarter
EUROPE/MIDDLE EAST/AFRICA: 16%
ASIA/PACIFIC: 15%
SOUTH & CENTRAL AMERICA: 2%
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15
E M AIL NEWSLETTERS
NEWSLETTERS
Choose from four newsletters that reach thousands of opted-in subscribers. Advertisers can provide their offerings next to
fresh content that’s delivered straight to our readers’ inboxes.
A
TOPIC COVERAGE:
SUBSCRIBERS:
TESTING
17,700+
T E C H W E L L
C O M M U N I T Y
TOPIC COVERAGE:
SUBSCRIBERS:
AGILE
18,000+
TOPIC COVERAGE:
SUBSCRIBERS:
CM/ALM
6,400+
DEV PS
B R O U G H T
T O
Y O U
B Y
C M C R O S S R O A D S
TOPIC COVERAGE:
SUBSCRIBERS:
DEVOPS
6,400+
Keep your
tool or service
top of mind
AD SPACE
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B E TT ER S OFTWA RE MA G A Z I N E
PUBLICATIONS
Better Software is the highly respected digital magazine for software professionals. Published quarterly, each issue provides
relevant, timely information to help our customers build better software. Within the pages of each issue you’ll find solutions to
common management problems, coverage of emerging technologies, and more. Our readers benefit from subject matter experts
and real-world case studies. Benefits of advertising with Better Software magazine include:
•
•
•
•
•
Placement in an award-winning publication
Targeted base of loyal and engaged readers
Opportunities for positioning and brand awareness
Reach more than 62,000 subscribers
Full- and half-page ads available
Reach
62,000+ loyal
subscribers!
DEMOGRAPHICS
JOB TITLE LEVEL
TOPICS
Test and Evaluation • Project Management • Mobile •
C-Level
Design and Architecture • Development and Deployment •
Director
or VP
7%
Measurement and Reporting • Process Improvement •
10%
Security • Business Analysis • Agile Methods •
Configuration Management • Internet of Things • DevOps
39%
Manager or
Supervisor
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JOB FUNCTION
Test & Quality Assurance . . . . . . . . . . . . . . . . . . . . 56%
Software Development. . . . . . . . . . . . . . . . . . . . . . 18%
Project and General Management . . . . . . . . . . . . . . 13%
Business and Systems Analysis . . . . . . . . . . . . . . . . 6%
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7%
GEOGRAPHIC DISTRIBUTION
NORTH AMERICA: 66%
ASIA/PACIFIC: 17%
EUROPE/MIDDLE EAST/AFRICA: 14%
SOUTH & CENTRAL AMERICA: 3%
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17