WILDLAND FIREFIGHTING
Interior-Aleutians Campus
University of Alaska Fairbanks
Wildland Fire Science
Galena Red Card Classes
Marketing Outreach Plan
Prepared By Leona Christensen Long
Interior-Aleutians Campus (I-AC) would like to increase enrollment by offering wildland fire
science to our service communities. Instead of traveling to Fairbanks to take classes on
weekends, Tylan Martin would teach intensive classes in Galena and McGrath. This plan
outlines activities in Galena. When these strategies prove successful, they will be adapted to
other communities like McGrath.
This campaign leverages the relationships we are cultivating between Galena stakeholders and
our wildland fire science program to increase awareness about I-AC. We are using wildland fire
science as our hook and then provide information that also includes other I-AC programs and
services. While researching Galena, it is evident why I-AC has sparse recognition in the area.
I-AC does not have a Google Place listing and is not mentioned on any of the community
websites. For example, the city of Galena mention of higher education links directly to
University of Alaska Fairbanks’ home page, which may be confusing to navigate for students.
Goals:
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Recruit 10 or more Galena area students for Fire 151 and 153 classes.
Introduce I-AC to high school students and provide information
Develop relationships with community organizations
Distribute I-AC collateral to local schools, Tribal and Native organizations and state and
federal agencies
Target audiences:
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Galena area residents
GILA students, faculty and staff
Louden Tribal Council, Galena Village Tribe and regional Native corporation Doyon
Limited, Ruby Tribal Council, Koyukuk Tribal Council, Nulato Tribal Council, Kaltag
Tribal Council, Huslia Tribal Council, Hughes Tribal Council, Allakaket Tribal Council
Local, state and federal agencies such as Galena city, Galena Volunteer Fire Department,
Bureau of Land Management, Galena City School District and schools, Charles Evans
Community/School Library, US Fish & Wildlife Department Services Northwest Area
office serving the Galena Office area
Key target media:
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Hawk Highlights, student newspaper for GILA
KIYU-AM
Louden Village Council Newsletter
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Gana-A' Yoo tribal council
The Council Newsletter (Tanana Chiefs)
Strategies:
The supporting strategies to accomplish the aforementioned objectives include:
Media Relations:
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Arrange for Tylan Martin to be interviewed by The Hawk Highlights journalism students.
Hawk Highlights would publish a news story about the upcoming classes and list classes in
their online calendar of events.
Arrange for KIYU-AM to air a public service announcement advertising wildland
firefighting classes
Arrange for KIYU-AM to interview Tylan about wildland firefighting classes
Marketing Outreach Campaign:
 Arrange for Tylan to be a guest speaker at an assembly for students at Galena Interior
Learning Academy
 Arrange for Tylan to meet with local organizations including Galena Volunteer Fire
Department, Bureau of Land Management, and US Fish & Wildlife Department Services
Northwest Area office serving the Galena Office area and provide them with information
about the I-AC wildland fire science program
 Create an I-AC kit that includes program brochures, financial aid and student services
information that will be distributed to Galena Interior Learning Academy
 Create fliers advertising classes and distribute to tribal and community organizations like
the Galena post office and city offices
 Contact webmasters for Galena area community to ask them to post announcement for
classes and to link to I-AC
 Post fliers and class information on Facebook page
Next Steps:
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I-AC administration review Galena contact and media list
Review and approve wildland fire science fliers
Review and approve PSA
Record Tylan as the voice for the PSA, edit and distribute PSA
Write, review and approve short press release announcing classes
Distribute press release and fliers to media and community websites
Follow up with media and community organizations to link to us
Arrange for Tylan to be interviewed by GILA journalism students
Arrange for Tylan to present school assembly
Distribute fliers to Galena area
Claim I-AC and centers Google Place pages and Alaska Native Directory

Revise wildland fire science marketing collateral into a trifold brochure
Results:
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Ten GILA students enrolled and completed FIRE 151 and earned their red cards
GILA administration invited I-AC to offer red card class next spring semester
I-AC and Galena center listed on Galena city homepage
Media placements in KIYU-AM and Hawk Highlights
Distributed fliers and spoke to agencies regarding red card class, but received no interest
so canceled FIRE 153
Distributed fliers and spoke to surrounding villages about the classes and received no
interest
2,886 unique Facebook impressions
Revised wildland firefighting program brochure from one page to brochure like all other
I-AC programs
Updated I-AC program brochures now available to GILA and Galena community
Leona Long <lclong2@alaska.edu>
Galena PSA and revised fliers
Tylan Martin <tjmartin5@alaska.edu>
To: Leona Long <lclong2@alaska.edu>
Wed, Feb 27, 2013 at 2:41 PM
Leona,
This is a great plan and takes a huge load off me to get the word out to the Galena area. If we can implement all
of this I am definitely willing to put in the time to speak and be available for any conferences and assemblies to
support the course offerings. Amazing work.
We talked about the fact that the expected numbers might be a bit high but I think we can get a decent amount
of enrollment if we hit this hard enough before the start of these courses. Talk to you soon.
Tylan
Tylan Martin
Wildland Fire Science
Interior-Aleutians Campus
(907) 474-6334
(907) 347-8386
Leona Long <lclong2@alaska.edu>
Wildland Firefighting Follow up
8 messages
Leona Long <lclong2@alaska.edu>
To: John Riddle <john.riddle@galenanet.com>
Tue, Apr 16, 2013 at 9:15 AM
Hi John,
How are you? I just wanted to touch base with you to see how things went at our wildland firefighting
class. Tylan said your students were great and they all finished. Is this something you would like to do next
year ie, the assembly and class? You can call or email me. I look forward to talking with you.
Leona
-Leona Christensen Long
Marketing Coordinator
Interior-Aleutians Campus
Cell 310-612-3265
Office 907-474-5086
Like Us on Facebook
John Riddle <john.riddle@galenanet.com>
To: Leona Long <lclong2@alaska.edu>
Tue, Apr 16, 2013 at 3:30 PM
Hi Leona!
I only have a second now—I’m swamped. I just got back from being out of town for a
week. However, the answer to your question is ABSOLUTELY YES! Let’s talk more later and I
look forward to working with you more in the future!
John
John Riddle
Principal, Galena Interior Learning Academy
907-656-2053 Ext. 108
FOR IMMEDIATE RELEASE
CONTACT: Leona Christensen Long
Interior-Aleutians Campus
Office (907) 474-5086 or cell (310) 612-3265
Interior-Aleutians Campus Offers Basic and Advanced Wildland
Firefighting Classes in Galena, March 30-April 5 and April 6-10
Scholarships and Financial Aid May be Available
GALENA, Alaska (March 3, 2013) Alaska needs more skilled wildland firefighters so
that fewer firefighters are needed from the Lower 48. Interior-Aleutians Campus (I-AC) is
offering intensive classes in Galena slated for March 30-April 5 and April 5-10.
“In about a week, you can earn your red card or add credentials to your red card,” says
Tylan Martin, assistant professor of fire science at I-AC who has more than a decade of wildland
firefighting experience. “You don’t need to wait you if you want to become an advanced
wildland firefighter. Interior-Aleutians Campus provides an opportunity to help you accomplish
this goal by taking classes that align with the National Wildfire Coordinating Group’s curriculum
requirements.”
The Wildland Fire Control I is slated for 9 a.m. – 6 p.m. on March 30-April 5. This class
provides the information needed for students to earn their inter-agency fire qualification card
(Red Card) with a rating of Firefighter (FFT2).
The Advanced Wildland Firefighter class is slated for 9 a.m. – 6 p.m. on April 6-10. This
class is for advanced Wildland Firefighters. This course is based on a number of individual
National Wildfire Coordinating Group (NWCG) courses including, S-131 Firefighter Type 1, 133 Look Up, Look Down, Look Around and Incident Commander Type 5 (IC5) training.
Students who fly in to Galena can arrange for a room and three meals a day at the Galena
Interior Learning Academy for $75 a day. Interior-Aleutians Campus can help students with
financial aid. Alaska Native students may also be eligible to receive funding from their tribal
council to attend the wildland firefighting training. For more information about the classes or
financial aid, call I-AC at 888-474-5207.
Since 1989, Interior-Aleutians Campus (I-AC) has integrated lifelong educational
opportunities with rural Alaskan and Alaska Native communities, cultures and ways of life. Our
faculty and staff are committed to empowering our students with the tools they need to be
successful whether their goal is certificate for a trade, continuing education units, an associate's,
bachelor's or master's degree. For more information, call 888-474-5207 or visit us at
www.uaf.edu/iac or on Facebook.
###
Leona Long <lclong2@alaska.edu>
Confirmed Interview: Interior-Aleutians Campus Wildland Firefighter Classes
in Galena
Leona Long <lclong2@alaska.edu>
To: raven@kiyu.com
Jeremy,
Thank you very much for your time today. This is to confirm your
telephone interview with Tylan Martin, assistant professor of fire
science at Interior-Aleutians Campus for 2 p.m. on March 20. You can
call him directly at (907) 474-6334 and as a backup his cell phone
number is (907) 347-8386. I have attached a press release and fliers
for the class for more information.
Alaska needs more skilled wildland firefighters so that fewer
firefighters are needed from the Lower 48. Interior-Aleutians Campus
is offering intensive classes in Galena. In one week, you earn your
red card or add credentials to your red card so you no longer have to
wait for an organization to sponsor you if you want to become an
advanced wildland firefighter.
I have attached the fliers for more information. Please call or email
if you need anything more.
Thank you very much,
Leona
-Leona Christensen Long
Marketing Coordinator
Interior-Aleutians Campus
Cell 310-612-3265
Office 907-474-5086
Fri, Mar 8, 2013 at 4:53 PM
Contact:
Leona Christensen Long
Interior-Aleutians Campus
Office (888)474-5207 or (907) 474-5086
(Cell (310) 612-3265
lclong2@alaska.edu
PUBLIC SERVICE ANNOUNCEMENT
LENGTH: 0:30
SUBJECT: Wildland Fire Science Classes at Interior-Aleutians Campus
VOICE:
Alaska needs more skilled wildland firefighters so that fewer firefighters are needed from the
Lower 48. You no longer have to wait for an organization to sponsor you if you want to become
an advanced wildland firefighter. Interior-Aleutians Campus can help you earn your red card or
add credentials to your red card. I-AC is registering students now for classes being scheduled in
your region. For more information, call Tylan at Interior-Aleutians Campus at (888) 474-5207
that’s (888) 474-5207.
###
Another Day
at the
Office
WILDAND FIRE SCIENCE
Class Held in Galena
March 30– April 5
Tylan Martin
Interior-Aleutians Campus
Assistant Professor of Wildland Fire Science
Earn Your
Red Card
in Six Days
FIRE F151 Wildland Fire Control I
Instructor: Tylan Martin
9 a.m.– 6 p.m. on March 30-April 5, 2013
This course is designed to provide national certification for entry-level and experienced fire fighters
with fundamental knowledge of wildland fire organization, fire behavior, air operations, suppression
methods, safety and the incident command system. Successful course completion combined with
national age and physical fitness requirements will qualify the student for an interagency fire
qualification card. (red card) with a rating of Firefighter (FFT2).
For More Information
(888) 474-5207
tjmartin5@alaska.edu
The University of Alaska Fairbanks is an affirmative action
equal opportunity employer and educational institution.
Another Day
at the
Office
WILDAND FIRE SCIENCE
Class Taught in
Galena April 6-10
Tylan Martin
Assistant Professor of Wildland Fire Science
Add Credentials to Your Red Card
FIRE F193 Wildland Firefighter III
Instructor: Tylan Martin
CRN 40751
Tuition: $330 plus $6 UA Fee
9 a.m.– 6 p.m. on April 6-10, 2013
Designed to meet the training needs of the Advanced Wildland Firefighter. Course content includes
training in use of fireline reference materials, recognition and mitigation of safety issues, basic
incident commander training and provides a solid foundation of basic leadership skills. This course
is based on a number of individual National Wildfire Coordinating Group (NWCG) courses. NWGC
Courses include S-131 Firefighter Type 1, -133 Look Up, Look Down, Look Around and Incident
Commander Type 5 (IC5) training.
For More Information
(888) 474-5207
tjmartin5@alaska.edu
The University of Alaska Fairbanks is an affirmative action
equal opportunity employer and educational institution.
Monday, April 1, 2013 - 6:34:27 PM
Return to the Hawk Highlights front page
Firefighting classes offered to Galena students
By ANGEL SHARP
Staff writer
Wildland firefighting classes are coming up for Galena high school students,
UAF assistant professor Tylan Martin told an assembly of juniors and seniors
on March 21 in the GILA auditorium. Mr. Martin said the classes, which start
on March 30, will help students become a wildland firefighter.
There are two different classes offered – wildland fire control March 30April 6, and advanced wildland firefighter April 6-10. Mr. Martin told students
can earn a red card and earn college credits.
"Getting your red card is the starting point," Mr. Martin said. "Once you
have your red card, you can do anything you want in wildfire opportunities."
Mr. Martin, an assistant professor in fire science, said he got interested in
firefighting right after high school when some of his friends starting taking
firefighting classes, and so he went too.
"I never knew what I was getting myself into," said Mr. Martin, but the first
time he went he was hooked. "I knew I wanted to do this for a long time."
The Wildland Fire Control I class is slated for 9 a.m. to 6 p.m. on March 30April 5, according to a UAF press release. The class is taught at the UAF
Interior-Aleutians Campus office in Galena, located next to the SHS school.
This class provides the information needed for students to earn their interagency fire qualification card (red card) with a rating of Firefighter (FFT2).
The Advanced Wildland Firefighter class is 9 a.m. – 6 p.m. on April 6-10.
This class is for advanced wildland firefighters. Students interested in the
classes should contact UAF at 1-888-474-5207 or by visiting the fire science's
website.
During his talk to students, Mr. Martin said these classes would be excellent
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Firefighters on a fire control crew.
Photo courtesy UAF Fire Science Department
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preparation for those who want to become fulltime firefighters, who must be
at least 18 years old.
Mr. Martin said he is teaching these classes because there aren't enough
hotshot crews in Alaska, which often means that people from the Lower 48
have to come north in the firefighting season. Local crews are also important
because it takes days to get the hotshot crews here, meaning the fire would
have already burned a lot of trees and land. It would be much faster with
hotshot crews here in Alaska.
When you have earned your red card, you would be called when needed and
sent to where the fire is taken place, Mr. Martin said. Everything will be taken
care of.
The great part of being a wildland firefighter is that you work for the
summer and you get 6 months off to do a lot more in the winter, not to
mention making a lot of money in a short amount of time, he said, and if you
love going outdoors, this is a great and exciting career.
Publis hed 27 March 2013 at 8:59 p.m.
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All You Need is a Commitment to Learning.
Huslia Fire Crews’ Potential to Advance
Huslia is 2 of Alaska’s 73 Fire Crews on a Rotation List
for Jobs Responding to Wildland Fires
Benefits of Becoming a Type 2IA Fire Crew:

Huslia will be 1 of Alaska’s 10 Type 2IA Fire Crews on a Rotation List for Jobs
Responding to Wildland Fires
North Star
Fire
Crew

Chena
IHC
Each Crew Member Typically Earns More Than $10,000 Each Summer Than a
Regular Type 2 Crew Member
For Type 2IA Fire Crew Status Huslia Fire Crew Must:
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At least 3 (Preferably More) Crew Members Complete UAF’s 6-Day Wildland
Firefighter III Class between September 2013-May 2014
At least 4 (Preferably More) Crew Members Complete 1 Season of Initial
Attack Training with State or Federal Resources held in Fairbanks in Summer
2014
Cost to Raise Huslia Fire Crews Status to Type 2IA:
UAF Tuition $500 Per Person in Addition to Lodging and Meals for Crew
Members During Their Paid Initial Attack Training in Fairbanks