PORTOLA
NEIGHBORHOOD
PROFILE
ER
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ELMIRA ST
AVE
BAYSHORE BLVD
BAYSHORE BLVD
ELL ST
SAN BRUNO AVE
SAN BRUNO AVE
BURROWS ST
BURROWS ST
FELTON ST
FELTON ST
SILLIMAN ST
SILLIMAN ST
SILVER AVE
SILVER AVE
D
BOYLSTON ST
BOYLSTON ST
SOMERSET ST
SOMERSET ST
HOLYOKE ST
HOLYOKE ST
HAMILTON ST
HAMILTON ST
BOWDOIN ST
BOWDOIN ST
1/4 Mile
1/4 Mile
ORDWAY ST
OLMSTEAD ST
OLMSTEAD ST
DWIGHT ST
DWIGHT ST
WOOLSEY ST
WOOLSEY ST
WAYLAND ST
GOETTINGEN ST
GOETTINGEN ST
WAYLAND ST
BRUSSELS ST
BRUSSELS ST
MERRILL ST
MERRILL ST
BACON ST
BACON ST
GIRARD ST
HALE ST
SWEENY ST
HALE ST
RICKARD
ST
BLV
D
NY
BLV
MA
NY
ALE
MA
GAVEN ST
GAVEN STSWEENY ST
ALE
SAN BRUNO AVENUE
FROM SWEENY TO
MANSELL STREETS
RICKARD
ST
GIRARD ST
BARNEVELD AVE
BARNEVELD AVE
ORDWAY ST
SAN BRUNO AVE
SAN BRUNO AVE
MANSELL ST
MANSELL ST
ELL ST
ER
AVE
BA
FT
RO E
NC AV
BA FT
O
R
C
ELMIRA ST
AVE
BOUTW
BOUTW
OAK
SILV
TER
AVE
ER
A ST
CHAR
TER
OAK
CHAR
SILV
ELMIR
VESTA ST
ST
EL
LED
D
YAR
LED
T
DS
YAR
PH
WATER
VILL
ELMIR E ST
A ST
ST
THORNTON AVE
VILLE
THORNTON AVE
VESTA ST
WATER
PORTOLA SUMMARY
Neighborhood Features
SEE MORE ON PAGE 3
Bordered by Silver Avenue, McLaren Park and the 101 Highway, the Portola
District is a family-oriented, multi-cultural neighborhood. Comprised mainly of
single-family homes, the Portola’s residents represent a variety of ages, incomes,
and cultural backgrounds, including new residents and others who have lived in
the neighborhood for over 80 years. San Bruno Avenue is the thriving commercial
main street of the Portola District. The street is a mix of neighborhood-serving
retail, locally-owned restaurants, green grocers, and specialty food stores which
have served the community for generations. It also features a high concentration of
vibrant businesses owned by and serving Chinese Americans.
In the last few years, San Bruno Avenue has undergone significant physical
improvements including the undergrounding of utility lines, placement of
new street lights, planting of trees and fortnight lilies, mural installations, and
numerous storefront improvement projects.
The Portola Neighborhood Association, comprised of local merchants, property
owners, and residents, is committed to improving the commercial corridor and the
neighborhood. Other nonprofit organizations in the area provide support services
and activities targeting local youth, seniors and immigrants.
Invest in Neighborhoods is a
City initiative to provide focused,
customized assistance to meet the
specific needs of San Francisco’s
neighborhood commercial
corridors.
This assessment is a snapshot
of existing conditions in Portola
as of February 2013. It will help
to inform the City’s investments
in the neighborhood, and provide
a resource for neighborhood
stakeholders.
Contents include:
- Neighborhood Features
- Commercial District Health
- Key Takeaways
Commercial District Health
SEE MORE ON PAGE 4
San Bruno Avenue is a mix of neighborhood-serving retail, locally-owned
restaurants, green grocers, and specialty food stores that have served the
community for generations. Sales tax captured in the district has grown by 3% since
2006, compared with 17% growth Citywide. The corridor’s growth opportunities
include apparel, shoe stores, and full service food establishments.
Public safety along San Bruno Avenue in the Portola is a concern for both
businesses and residents. Between 2010 and 2012 the neighborhood experienced an
increase in vehicle thefts/theft from vehicles of 111%. Over that period, hot spots of
criminal activity existed at Silver Ave, Felton Street and Bacon Street.
Public safety along San Bruno Avenue in the Portola is a concern for both
businesses and residents, for purposes of this assessment, crime data was collected
on an annual basis between; Nov 2009 - Oct 2012 reflecting assaults, robberies
and vehicle theft. In this three year period, 1 rape was reported and 2 homicides
occurred. The data demonstrates that there was a 27% decrease in assaults for the
period of Nov 2011- Oct 2012. Data demonstrated increases for the period of Nov
2011-Oct 2012 in vehicle theft/theft from vehicles by 52% and burglary by 38%.
- Demographics
- Land Use
- Business Mix
- Transportation
- Existing Plans & Interventions
Note: This document includes
some subjective descriptions
of the neighborhood based on
findings gathered through direct
observation and interviews with
key neighborhood stakeholders.
2
INVEST IN NEIGHBORHOODS
Demographics
SEE MORE ON PAGE 7
Over 19,000 people live within a one-quarter mile radius of Portola’s San Bruno
neighborhood commercial corridor. Although Portola has a higher proportion of
children under 18 years olds, its population is a little older than San Francisco’s
overall. Majority of Portola’s residents are Asian; its proportion of Latino residents
is also higher than Citywide. There are about 6,300 housing units in the area,
mostly in single-family units and in two- to four-unit multi-family structures. Twothirds of Portola households are homeowners, twice the rate Citywide. Majority
of households in the area are family households and are larger than the Citywide
average.
NEIGHBORHOOD FEATURES
READ NEIGHBORHOOD FEATURES SUMMARY ON PAGE 2
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WILLIE
WILLIEBROWN
BROWN
ELEMENTARY
ELEMENTARYSCHOOL
SCHOOL
1/4
1/4Mile
Mile
Merchant & Resident Groups
1
Alemany Island Mural
Friends of McLaren Park
2
Avenue Theatre
Help McLaren Park
3
Burrows Pocket Park
Portola Family Connections
4
McLaren Park
Portola Neighborhood Association
5
Palega Recreation Center
Save McLaren Park
6
Portola Branch Library
1
SFGate
2
Pipeline Projects
A
2724 San Bruno Avenue
3 units
B
2775 San Bruno Avenue
2 units
C
2798 San Bruno Avenue
3 units
D
2809 San Bruno Avenue
2 units
E
2895 San Bruno Avenue
10 units
4
SFGate
5
Google
7
Fun Cheap SF
8
Portola Neighborhood Association
6
The Portola Planet
9
Portola Neighborhood Association
Cultural Events
7
A Night in the Portola
8
Pop Up Art Gallery
9
Portola Garden District Tour
NEIGHBORHOOD PROFILE: PORTOL A / SAN BRUNO AVENUE
3
COMMERCIAL DISTRICT HEALTH
Photos by Glenn Halog
READ COMMERCIAL DISTRICT HEALTH SUMMARY ON PAGE 2
2006
2007
$200,000
COMMERCIAL
DISTRICT AREA
STOREFRONTS
$100,000
$0
2008
Sales Tax Change
2006-2012
Eating and Drinking Places
27
Personal Services
20
Other Retail Stores
13
Grocery Stores, Small Markets
11
2009
2010
2011
2012
CITYWIDE
PORTOLA
17%
3%
Demographics
PORTOLA 1/4 MILE DEMOGRAPHIC AREA
6
Auto Repair
5
Bakeries
5
Hardware, Building Supply
5
Medical Services
5
Non-Retail Services
5
Banks, Financial Services
4
Clothing, Accessories
4
Other
4
Child Care
3
Observations About Physical Conditions
Gas, Service Stations
3
Close proximity to 101 Freeway and 280
Served by several bus lines, easily accessible, bike lanes
Beautification projects; planted tree pits and new flower barrels
Graffiti is significant issue district-wide
Most storefronts are run down and unappealing
:(
Dirty sidewalks, litter, poor lighting
:(
61%
Dry Cleaners, Laundry
:(
Asian
8
:)
8%
Electronics Retail
:)
16%
Black
9
:)
White
Business or Professional Service
Vacant Storefronts
10
Source: November 2012 parcel inventory within Commercial
District Area (see boundary map on page 6) conducted by
Planning Department / OEWD.
4
$373,716
$300,000
$357,688
$400,000
$340,355
7%
PORTOLA TRADE AREA
$318,963
$500,000
$402,331
147
% VACANT
$367,295
TOTAL STOREFRONTS
Sales Tax
$363,764
Portola Storefronts
INVEST IN NEIGHBORHOODS
Native American / Hawaiian or Pacific Islander
0%
Other / Two or More
15%
% Latino
21%
District Population
No. of Households
Median Household Income
19,014
5,675
$60,757
KEY TAKEAWAYS
Recent Accomplishments
Recruitment of Four Barrel Coffee
to open a kiosk on Burrows Street.
Alemany Island
Beautification
Project
created a new
mural; garden
currently under
construction.
The Portola Planet
Portola Neighborhood Association
Burrows
Pocket
Park under
construction;
completion
expected in
June 2013.
Architecture for Humanity
STRENGTHS
Portola Neighborhood Association
OPPORTUNITIES
• Strong residential involvement in
Portola Neighborhood Association
and events.
• Leverage the new Four Barrel
Coffee location to attract new
shoppers and businesses.
• High foot-traffic; a destination for
Latino and Asian shoppers.
• Develop and preserve character of
the Avenue Theater as an active
venue.
• High accessibility: proximity to 101
and 280 highways and served by
several bus lines.
• Attractive streetscape; has
benefited from a number of recent
beautification projects.
• Proximity to Alemany Farmers
Market.
“We’re hopeful that
Four Barrel will
have the same type
of impact it had
in the Mission in
terms of attracting
more diverse types
of businesses to the
business corridor.”
Neighborhood Advocate
2012 ‘A Night
in the Portola’
event attracted
over 500
attendees.
• Improve the physical appearance
of the corridor, e.g. by creating
façade design guidelines.
• Green cul-de-sacs and clean
vacant lots.
CHALLENGES
• Lack of consistent merchant
engagement.
• Most storefronts are run
down and unappealing.
• Absentee property owners.
• Buy-in from community on
type of businesses to attract
to corridor.
• Little to no retail offerings
(e.g., apparel, shoes, general
merchandise).
• Residents purchase
elsewhere due to narrow
offerings, perceptions of
crime.
• Complete Alemany Island Project
and create a gateway to the
district.
• Neighborhood projects rely
on steering committee,
whose enthusiasm waxes
and wanes.
• Create a safety program to
encourage more police presence
on corridor.
• Cultural and language
barriers among residents and
merchants.
• Develop a clear strategy to
diversify retail offerings.
• Lack of police presence on
the corridor.
• Market district as a “Chinatown”
for the southern portion of the City.
• Physical conditions: graffiti,
litter, poor lighting.
• Not being able to maintain
neighborhood enthusiasm
and engagement.
• Cultural and language
barriers.
• Lack of Police presence on
the corridor.
• Graffiti is significant issue
district-wide.
• Dirty sidewalks, litter, poor
lighting.
• Most storefronts are run
down and unappealing.
• Establish Burrows Pilot Park as an
active public space.
• Increase frequency of popup
gallery activities.
NEIGHBORHOOD PROFILE: PORTOL A / SAN BRUNO AVENUE
5
DATA
APPENDIX
PORTOLA
ON
ST
AR
SH
ST
S
AM
LI
W
NO
NT
VE
EA
AVE
NESS
ST
WAR
D
ST
SELL
MAN
NY
ST
OP
KE
SH
ST
ST
ST
Business mix data
presented on page 9
corresponds with the
Trade Area indicated
on the map.
AVE
ST
BRU
CO
EAD
OLMST
HT ST
DWIG
LSEY
WOO
WAYLA
ST
ND ST
ST
OWS
FELT
CE
ES
CR
AVE
W
ST
DOIN
KEY
BI
BURR
ON ST
AN ST
SILLIM
SILVER AVE
SET ST
VE
NA
HARK
N ST
ST
ST
HALE
BACO
RICKARD ST
SWEENY
GAVEN
ST
AV
E
ST
N
LE
SAN
AN
BOW
S
M
L
RU
IL
TL
AN
ST
D
ST
Portola (San Bruno Avenue)
Y ST
University Mound
Reservoir
Water Facilities
ILTON
NA
OW
R
COLB
H ST
HAM
LI
EST
DE
MOUT
SA
AL
DART
BLVD
SO
E
AV
O R DW
AY ST
GU
AV
E
S
IN
PK
M
TO
NT
ST
ORE
ER
AVE
ST
DOIN
SOMER
OKE
ING
JAM
Demographic data
presented on page 7
represents the area
within 1/4 mile of the
Portola commercial
district.
AVE
D
BOW
SEE PORTOLA: BUSINESS MIX
HOLY
L
ST
280
U
PA
E
AV
101
Trade Area
TER
UL
ST
LLIS
GO
ST
VE
NA
ST
B
BAYSH
EN ST
Palega
Playground
MA
ST
EG
ELS ST
ST
AVE
HO
AVE
E RT
E
S
OM
AVE
RT
GS
AVE
AN
GA
TE
LS
LD
RR
R
NE
ST
FO
STON
RA
CA
N
BE
NIN
CA
RD ST
TING
ZGE
ER
GOET
FIT
AVE
LL
CR
BOYL
SEE PORTOLA: DEMOGRAPHICS
ET
ILL ST
DO
1/4 Mile Demographic Area
AVE
EX
ST
IA
Commercial
District Area
BRUSS
R
ST
MERR
CAR
VE
RA
EG
IR
IC
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LYD
ELD AV
E
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ST
R
ST
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R
NC
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ANY BL
EN
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BA
AVE
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PH
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PR
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LL
NOTE:
Bay View
Playground
AVE
OFT
AL
AU
O
AVE
OFT
ST
RA ST
DE
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IL
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BA
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EN
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NG
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M
P
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101
BARNEV
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MS
ST
ST
Silver Terrace
Playground
ST
AS
T
A
ST
AV
E
NT
OR
TH
L ST
INDU
S
AN
VEST
A ST
INT
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LO
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LEDYARD
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A
ILL
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OR
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RV
NK
E
SILVER AV
BO
WA
TE
280
AR
DI
E
AV
AVE
CO
CH
KA
DUX
STRIA
ER
AFT
PE
AV
E
AVE
TO
SH
BA
YSH
THOMAS
MAD
DORM
AN AV
E
Study Area Boundaries
1/4 Mile
ILD
E
E
AV
Portola storefronts data
presented on page 4
corresponds with the
Commercial District
Area indicated on the
map.
PORTOLA: DEMOGRAPHICS
READ DEMOGRAPHICS SUMMARY ON PAGE 2
CITYWIDE
PORTOLA
48%
16%
19,014
White
Black
6%
8%
vs. 805,240 Citywide
Asian
33%
61%
1%
0%
15%
Native American / Hawaiian or Pacific Islander
Population Density
Other / Two or More
11%
27
% Latino
15%
21%
51/49%
51/49%
36%
48%
14%
19%
4%
6%
per acre
Male / Female Ratio
Foreign Born
Linguistic Isolated Households
vs. 27 Citywide
Median Age
Age
40.3
Under 5
5 to 17
9%
13%
vs. 38.5 Citywide
18 to 34
30%
22%
35 to 59
37%
37%
60 and over
19%
21%
Family Households
44%
70%
Single-Person Households
39%
14%
Non-Family Households
17%
16%
Average Household Size
2.3
3.7
Average Family Household Size
3.1
4.1
No. of Households
5,675
vs. 345,810 Citywide
% of Households
Without a Car
14%
vs. 29% Citywide
Households
Median
Household Income
Unemployment
Income
$60,757
9.8%
Median Family Household Income
$86,670
$62,708
Per Capita Income
$45,478
$23,343
vs. $71,420 Citywide
vs. 7% Citywide
% Poverty
12%
13%
Unemployment
7.0%
9.8%
High School or Less
29%
57%
Some College / AA Degree
20%
26%
College Degree
31%
15%
Post Graduate
20%
3%
Education
A higher percentage
of high shool
graduates or less.
Education
No. of Housing Units
Housing
6,300
Renting Households
62%
33%
Rental Vacancy Rate
3.4%
3.8%
$1,260
$821
vs. 376,940 Citywide
APPENDIX
Race / Background
Population
Median Rent
Housing Type
Residential Density
Single Family Housing
33%
34%
8
2 - 4 Units
21%
35%
5 - 9 Units
10%
14%
10 units or more
35%
17%
units
per acre
vs. 12 Citywide
DATA APPENDIX: PORTOL A / SAN BRUNO AVENUE
7
PORTOLA: LAND USE
Neighborhood Zoning
SMALL-SCALE NEIGHBORHOOD
COMMERCIAL DISTRICT
HHAARRKK
NNEESSSS
AAVVEE
M
MAANN
SSEELLLL
SSTT
OORRDDW
WAAYY
SSTT
NO
KEY
AVE
AVE
LE
CO
NT
VE
EA
AVE AVE
E
ILD
O R DW
AY ST
1/4 Mile
ST
OP
NY
SH
KE
BI
ST
ST
AL
DE
W
R
ST
AVE
ST
WAR
D
ST
ST
TEAD
OLMS
HT S
T
DWIG
LSEY
WOO
NESS
WAR
D
O R DW
AY ST
ST
MAN
ST
D ST
WAYL
AN
HARK
TEAD
OLMS
DWIG
SELL
ST
HT S
T
ST
LSEY
WOO
N ST
BACO
AVE
N
NESS
OOLLM
MSSTTEE
AADD SS
TT
DDW
WIG
IGHHTT
SSTT
W
WAAYYLL
AANNDD
SSTT
AV
E
S
AM
LI
IL
ST
SELL
ST
E
AV
OW
ST
BURR
S
EST
D
ON S
T
NA
JAM
AN
FELT
VE
NA
TL
OWS
OWS
BURR
FELT
SO
HARK
AV
E
ON
NT
OR
TH
N ST
WAYL
AN
ST
ON S
T
ST
HALE
ER
RU
AN S
T
BRU
ST
SILLIM
SAN
LI
W
AN
ST
DOIN
ST
ST
VE
RA
D
ST
ST
NY
SA
ST
RSET
KE
OP
ILTON
ST
AN
SH
ST
OKE
BLVD
STE
ING
ER
HORE
LLI
UL
PA
AVE
E
AV
UL
ET
BAYS
ST
ST
HOLY
NO
EX
RSET
BRU
BI
SILVER AVE
W
WOOOO
LLSSEEYY
SSTT
AV
E
S
AM
LI
IL
W
D ST
ST
AS
T
GU
AU
VE E
E A AV
NT N
CO ILMA
G
GO
SWEEN
SIL
LIMAY ST
N ST
VE
DA
HO
ST
SILVER AVRIC
E KARD ST
W
WAARR
DD SSTT
AAVV
EE
WW
ILIL
LLI I
AAMM
SS
AAVV
EE
BBAACCOO
NN SSTT
AV
E
ON
NT
OR
TH
FFEELLTT
OONN SS
TT
SIL
SILVE
VERR AV
AVEE
SSIL
ILLLIM
IMAANN
SSTT
BACO
ST
HALE
W
ST
ST
HA
HALE
LE
SW
SWEE
EENY
NY
ST
AS
T
GU
L ST
STRIA
AU
Y ST
SWEEN
AL
AVEZGER
KEY FIT
E
GAVEN
ST
VE
TA
AVE
RT
AVE
N
ST
E
ER
GB
BE
ST
AVE
AVE
GS
RICKARD ST
OW
RR
GAVEN
ST
E
AV
AN
AV
E
EST
ER
NIN
SAN
NN
CA
ER
ST
BOW
DO
AVE
EG
MAN
AAUU
GGUU
SSTT
AASS
TT
ST
ST
RICK
RICKARD
ARDST
ST
GA
GAVE
VENNST
ST
TTOO
MM
PPKK
IN
IN
SS
AAVV
EE
CCRR
EESS
CCEE
NNTT
AAVV
EE
AN AV
E
DORM
INDU
ER
N
SO
JEN
S
CR
NT
JAM
ST
AV
E
D
S
3R
CE
ST
IN
AVE
ER
ING
RR
NA
ST
ES
ST
IST
R
CR
GS
SSTT
DD
AANN
TTLL
RRUU
CA
PK
NIN
E
AVE
E AV
DE
IILLD
W
W
AVE
NN
HAM
AVE
JEN
SSTT
OOPP
SSHH
BBI I
SSTT
RR
DDEE
AALL
OM
SSTT
SSTT
RRRR
CCAA
SSTT
DD
UULL
GGOO
LL
SOME
M
University Mound
ST
RO
L
TH S
T
S
I
AL
IL
MOU
VE
NA
DE
D A RT
RT
D
INVEST IN NEIGHBORHOODS
BE
M
ST
AVE
MA
AVE
1/4
1/4 Mile
Mile
AL
DOIN
IA
GIL
H
AVE
LL
RO
ST
AVE
UL
E
AV
ER
AVE
UL
BOW
DOIN
ST
IR
IC
RS
BLLVYDD
LD
GO
O
HORE
RA
OLL
CAR
ST
University
Vacant Lots & Surface Parking
Lots Mound
B OY
Reservoir
LSTO
NC
STOL
Vacant StorefrontsBY ST
Water Facilities
Palega
Spaces indicated as “Vacant Storefronts’ Playground
BOW
ILTON
LL
R
ZGE
ER
TH S
T
EN S
T
DE
NC
E
MOU
TING
HAM
AV
E
BA
AVE
OFT
ET
D A RT
GOET
ST
P
EN
TR
AN
LL ST
OU
M
MS
NN
EG
Bay View
Playground
AVE
PA
BAYS
SOME
OKE
FIT
SSTT
LL
ILIL
MM
SH
T
SS
MERRI
SELS
AR
ST
G
ON
EX
CAR
Palega
Playground
BRUS
AVE
CR
FT
E
AV
VE
EA
NT
TE
CO
ON
LLE
EC
LE
ELD AV
E
HOLY
R
STT
NYY S
KE
EN
NK
A
AN
ST
DO
RD S
T
CAR
E
AV
VE
A
E
AV
VE
A
ST
RO
EN S
T
GIRA
IA
NU
S
STVE
A
E RT
EY
K
KEY
DO
L
NC
NE
N ST
BARNEV
AVE
ST
GB
OL E
LO
ST
TU
E
AVVE
SS A
B
BR
RU
UN
NO
OA
AV
VE
E
AVE
OLL
D
VE
ELP
TING
A ST
LYD
AL
ELMIR
OFT
IR
SI C
H
S ST
OR
EW
BA
BA
ST
R
NC
S
SO
OM
ME
ER
RS
SE
ET
TS
ST
T
N
ST
Silver Terrace
BRUS Playground
SEL
GOET
ST
8
URY
EP
E
AV
VE
ON
NA
RS
SO
GE
ER
IN
ING
N
WN
TOW
ES
STO
ME
JJA
AM
NAA
LIIN
SSAAL
S
SA
AN
N
Bay View
Playground
AVE
PH
ST
VESTA
RD S
T
LL
NG
DI
AN
B
BO
OW
WD
A
OIN
DO
IN ST
ST
N ST
AP
ST
DE
TRO
ST
S
NN
EN
MS
L
OM
DO
AVE
ER
M
AV
E
H
HA
AM
ILT
MIL
TO
ON
NS
T
ST
UniversityE Mound
AV
LL
Reservoir
RO
CAR
Water Facilities
MERC
P
AR
AL
LEDYARD
GIRA
OU
H
HO
OL
LY
OK
YO
KE
ES
ST
T
T
SS
ST
ST
ELP
LS
ST
EE
AAVV
101
ST
ST
ST
ST
PH
ST
E
A
SH
INT
LVD
ANY B
ST
DOIN
S
UN
AN
E
SCOTIA AV
ES
T
LL ST
NU
PT
QU
ALEM
BOW
LO
AVE
FT
AVE
LSTO
RA
OL
ST
DUX
MERRI
MI
ILL
MAD
ST
EL
RV
T ST
VD
SS
CO
COLB
LBY
Y ST
ST
AVE
SANTA FE
GS
T
VE
B
BA
AY
YS
HO
SH
OR
RE
EB
LV
BL
VD
D
H
TO
A ST
QUIN
LIN
A
ST
LL
B OY
AM
NK
K
PE
RO
INT
WE
BARNEV
KA
ELD AV
VE
E
EB
LVD
TN
ELMIR
include all ground floor commercial spaces
San Bruno Avenue)
that were unoccupied as of February 2013.
GA
TE
ST
NC
D
DAR
ARTM
BA
TMO
OU
UTH
TH ST
VE
AST
Vacancy & Opportunity Sites
FO
URY
AP
VESTA
QU
UT
RO
A
VE
AVE
NA
AN
MA
ILM
G
GIL
VE
AVE
TA
E RT
GB
BER
E
EG
EW
MERC
Silver Terrace
PlaygroundTHOMAS AVE
WA
TE
TE
E
AV
VE
LD A
RALD
GERA
ZGE
ITZ
F
FIT
E
AV
VE
ER A
TER
IST
OLLLLIS
H
HO
N
ST
Palega
Playground
Portola (San Bruno Avenue)
AR
E
AVE
IA AV
YDIA
LLYD
3R
B
BO
ST
OW
DO
LEDYARD WD
OIN
IN ST
CO
NE
VE
E
AV
TA
ER
RT
GB
BE
E
EG
SSTT
EERR
EETT
EEXX
B
BO
OY
LS
YL
ST
TO
ON
NS
ST
T
Residential
VE
RA
DI
G
GO
OE
ET
TT
ING
TIN
GE
EN
NS
T
ST
K
AVE
SH
E
AFT
SST
T
SSTT
EE
AANN
CCRR
T
E
OP
E
SILVER AV
OR
TI
KEY
Public
PU
EN
280
Industrial
BO
PR
E
M
MER
ERRI
AV
RILL
LLAST
ST
DUX
LS
T
B
BR
RU
US
SS
SE
EL
LS
SS
ST
T
E
SCOTIA AV
ST
Commercial
CH
AYS
H
AVE
SANTA FE
GS
T
G
GIR
IRA
RD
AR
DS
T
ST
T ST
EL
KA
VE
E
AVE
LL AV
ROLL
ARRO
C
CAR
BA
BARN
RNEV
EVEL
ELD
D AV
E
AVE
MAD
TW
SST
T
EL
ZONING
MI COLOR
RA
ST
LIN
E
SILVER AV
OU
ESS
PP
AAV
VEE
E
AV
VE
ER
RA
NN
NE
ON
D
DO
E
VE
AV
LL A
OLL
RO
RR
AR
C
CA
GGSS
NNIINN
JJEENN
EL
ELM
MIR
IRA
A ST
ST
QUIN
NK
ZoningLE
OA
AVE
THOMAS
AT SSTT
ER
G
GAAT
VIL
TE
ER
VE
E
AV
A
T
OF
FT
CR
RO
AN
NC
B
BA
Silver Terrace
Playground
M
ME
EN
ND
DEEL
LLL
w
Bay View
Playground
IR
I CIR
RS
SI C
O
OR
TT
SS SS
EELLPP
PPHH
SST
T
SST
T
CO
RT
LLO
OS
STT
O
OU
U
VE
AVE
TA
OF
FT
CR
RO
AN
NC
B
BA
SSTT
M
MER
ERCU
CUR
RY
Y ST
ST
SSTT
IN
INTT
QQUU
P
PR
REEN
NTTI
ISSS
S
FFO
OLLS
SO
M
W OM
HA
SSH
H
SS
SST
T
E
AV
VE
ER
RA
NN
NE
ON
D
DO
LVDD
BBLV
MAANNYY
AALLEEM
AF
E
AV
VE
NG
GA
RON
ST
TRO
RM
MS
A
AR
ULL
AU
PPA
P
PU
UTTN
NAAM
M
SH
AA
SST
T
EE
SST
T
VE
VEST
STA
A ST
ST
ST
YARD ST
LED
LEDYARD
101
AVE
TER
O
OLL
VVE
EN
NU
U
PPT
TU
UN
N
SSTT
LL
AALL
HH
EEWW
NN
A
AS
STT
B
BO
OU
UTTW
WE
ELLL
LS
STT
O
OR
RE
EB
BLV
LVD
D
AAP
P
TIA AVE
SCO
SCOTIA AVE
AVEE
ER AV
LVER
SI
SILV
E
ELLM
MIR
IR
AVE
TA FE AVE
SAN
SANTA FE
N
NEE
DD
33RR
280
C
CH
HA
AR
RTTE
ER
RO
OA
AK
KA
AV
VE
E
B
BA
AY
YS
SH
H
W
WA
ATTER
ERV
VIL
ILLLE
ES
STT
TTHH
OORR
NNTT
OONN
IN
INDDUU
SSTTRRIA
IALL SS
TT
C
CO
ON
NK
KLLIN
ING
GS
STT
SSTT
INTT
QQUUIN
VE
AVE
RA
ER
FTE
HA
AFT
S
SH
D
DIIA
AN
N
VEE
A
AV
A
KA
PEEK
TTO
OP
AAVVEE
DDUUXX
MMAADD
DO
DORM
RMAN
ANAV
AVEE
AS AVE
TH
OMAS AVE
THOM
BBUURRRR
OOW
WSS SS
TT
APPENDIX
NC-2
ILD
E
E
AV
R
IL
PORTOLA: BUSINESS MIX
NAICS BUSINESS CATEGORY
Source: Business data provided by Infogroup, Omaha NE Copyright 2012, all
rights reserved. ESRI forecasts for 2011.
BUSINESSES
EMPLOYEES
Construction
41
205
Manufacturing
23
229
Wholesale Trade
14
60
Retail Trade
65
357
Transportation & Warehousing
13
79
Information
13
56
9
39
Real Estate, Rental & Leasing
12
330
Professional, Scientific & Tech Services
37
306
Finance & Insurance
Businesses
by Category
No. of Businesses
368
Employees
by Category
No. of Employees
2,672
Admin. Support, Waste Mgmt. & Remediation Services 15
102
Educational Services
10
256
Health Care & Social Assistance
20
167
Arts, Entertainment & Recreation
3
6
Accommodation & Food Services
34
226
Other Services (except Public Administration)
52
142
Public Administration
3
101
Unclassified Establishments
5
12
APPENDIX
Summary of Business by Categories, 2011
Leakage / Surplus Factor by Industry Group, Portola
The Leakage / Surplus Factor summarizes the relationship between supply (retail sales by businesses in the commercial district) and demand (consumer spending by
households within a quarter-mile radius of the commercial district). As the Leakage / Surplus Factor trends toward +100, the market is experience leakage, meaning there
is less retail activity relative to local demand. As the factor trends toward -100, this means that the market is in surplus and retail activity is in excess of local demand.
SURPLUS
LEAKAGE
DATA APPENDIX: PORTOL A / SAN BRUNO AVENUE
9
PORTOLA: TRANSPORTATION
ST
NY Y ST
KE
AN NKEN
A
88
XX
HA
HARRKKNESS
NESS AVE
AVE
88
AA
XX
W
WAARRD ST
D ST
M
MAANNSELL S
SELL T
ST
OL
OLMMSSTEAD
TEAD ST
ST
W
WOOOOLSEY S
LSEY T
ST
W
WAAYYLL AND S
AND T
ST
DW
DWIGIGHT ST
HT S
T
29
29
E
AV
E AVE
ILD E
W ILD
W
ADN
TALN
RTUL
RU
T
OR
ORDDWWAY ST
AY ST
T
THHO
ORRN
NT TO
ONN A
AV VE
E
W
W ILL
IL IA
LI M
AM S
S AVE
AV
E
54
54
56
56
ST
DST
Portola
Portola(San
(SanBruno
BrunoAvenue)
Avenue)
1/4
1/4Mile
Mile
Major Transit Line on San Bruno Ave.
Major Transit Line on San Bruno Ave.
9, 9L San Bruno
8X, 8AX Bayshore Express
Cross Lines
VE E
EA
NT TE AV
CO
LE E CON
L
ST
OPST
SOHP
BSIH
BI
University
UniversityMound
Mound
oiroir
Reservoir
Reservoir
Water
WaterFacilities
Facilities
BO
BW
DD
OW
OIN
OINSTS
AVE E
KEYEY AV
K
99
99
LL
ST
LT
ILLS
IML
COLB
Y ST
COLB
Y ST
HH
AM
ILIL
AM
TO
TN
ONSTS
T
AVEVE
A
N
OW N
EST TOW
JAMAMES
J
101
101
M
Major Transit Lines /
Cross Lines
DARTM
DARTM
OUTH
OUTH
ST
ST
88
BB
XX
VE
N A AVE
SO
ER SON
ING GER
IN
E
AV E
S AV
NA S
LI INA
SA AL
S
ST
RST
DRE
ADLE
AL
44
44
BA
BYASYH
OR
SH
OE
REBLBVD
LVD
SO
SM
ER
OM
ES
RESTETST
ST
HH
OL
OYLO
YK
OE
KESTST
FELT
ON
FELT
ON SST
T
BOW
BOD
WODIN
ST
OIN
ST
SIL IM
SILLLIM
AN
AN SST
T
280
280
SILVE AVE
SILVERRAV
E
T
SASN
ANBR
NN
BU
RU
O OAV
AEVE
BA
BACCOON ST
N ST
AU
AU G U S
GU TA
ST ST
AS
T
Palega
Palega
Playground
ground
Playground
ground
67
67
T
E
AVAVE
ULUL
A
P PA
88
AA
XX 8X
8X
BU
BURRRROWS
OWS ST
ST
RICKARD ST
RICKARD ST
GAVEN
GAVEN ST
ST
SWEENY
ST
SWEENY
ST
DORM
DORM AN AVE
AN AV
E
IN
INDDUUSTRIAL
STRIA ST
L ST
TO
TO MP
M KIN
PK
IN S A
S VE
AV
E
CR
CR ESC
ES EN
CE T
NT AV
AV E
E
B OY
BOLYSTO
LSTNO ST
N ST
VE
T A VE
BER T A
EG GBER
E
ST
T
T
AVE E
TER R AV
LLIS TE
HO OLLIS
H
29
29
ST
T
GO
GE
OTETTIN
GE
TIN
GN
ENSTS
AVE
ER R AVE
NN
DO ONNE
D
VE
N A VE
MA N A
GIL ILMA
G
RRS
CRAR
CA
BR
SSSEL
BU
RU
SESLSST
ST
AVEVE
LL
RO LL A
CARARRO
C
AVE
RT T AVE
BE
EG GBER
E
AVEVE
LD
RA LD A
ZGE RA
FIT ITZGE
F
TT
AVE
IA AVE
LYDYDIA
L
ST
T
GIR
AR
GIR
AD
RDSTS
T
MERRI
LL ST
MERRI
LL ST
IR
SI C IR
OR RSI C
O
AVEVE
FT
RO OFT A
NC
BA ANCR
B
AVE
ER R AVE
NN
DO ONNE
D
T
DS
UDL
GUOL
GO
E
T
FO
FLOS
O
LSM
OM
ST
S
GA
GTEA
TSE
SST
S
99 9L
9L
LSL
TS
AVE E
LLLL AV
RO
RO
CACR
AR
ST
RST
T
14X
14
X
PR
PERN
ETNI
STSI
SSS
TS
ELMIR
ELMIR
A ST
A ST
EAV
E
EMN
EDN
EDL
LE
ES
AEN
CARN
CR
LVD
ANY B D
ALEMANY BLV
ALEM
PU
PTUN
TANM
AM
ST
S
14X
14X
BARNEV
BARNEV
ELD AV
E
ELD AV
MERCU
MERCU
RY ST
RY ST
Silver
SilverTerrace
Terrace
Playground
Playground
M
AVEVE
FT
RO OFT A
NC
BA ANCR
B
E
EETR
EEXT
EX
23
23
D ST
LEDYAR
ST
LEDYARD
T
S ST
ELPS S
PHELP
PH
88
XX
T
T
VEST
A ST
VEST
A ST
T
T TS
UIN
TS
QIN
QU
99
LL
101
101
OAPL
LOOL
LSO
TS
SH
SOH
UOP
UAP
V
ST
LT
ALLS
AHL
H
EW
ENW
BO
BUOT
UWTE
WLEL
LSLT
ST
BAB
YASYH
SO
HR
OER B
E LBV
LD
VD 99
AVE
SCOTIA
SCOTIA AVE
HALE
HALE ST
ST
E
AP
54
54
T
N
EL
EMLIR
MAI
RSAT
ST
FE AVE
SANTATA
AVE
SAN FE
NVEU
NSU
SST
S
Bay
ww
BayView
View
Playground
dd
Playground
AVE
NG AVE
TRORONG
MS
AR RMST
A
T
ST
DST
3RD
3R
280
280
T ST
QUIN
T ST
QUIN
CH
CAHR
ATRER
TEO
RAOK
AAKV
AEV
CO
CNOK
NLKIN
LG
INSG
TS
T
VE
ADNI
AAN
SAT
S
NE
NP E
TUP
TNU
EN
SET
S
ST
GSST
NINGS
JENNIN
JEN
44
44
WA
WTAE
TREVI
RLVL
ILELS
ETS
T
DI
E
AV E
KA AV
PE KA
TO OPE
T
E
X VAEV
DDU
A
M AD
UX
MAD
24
24
AVE
ER AVE
AFT ER
SH HAFT
S
E
SILVER AVE
SILVER AV
APPENDIX
AVE
THOMASAS AVE
THOM
Walking
29
on Mansell
54
on Bacon to Phelps
44
on Silver
Key Walking Streets
San Bruno Avenue (southward from Paul Avenue); Silver Avenue;
Mansell Street; Bayshore Boulevard (northward from Silver Avenue)
High Priority Segments
San Bruno Avenue (from Silver Avenue to Paul Avenue)
Parking
High Risk Corridors
Metered Spaces
100
Unmetered Spaces
119
Parking Lots
San Bruno Avenue (from Silver Avenue to Gaven Street); Paul
Avenue (from San Bruno Avenue to Wheat Street)
munidave
2
Bicycling
Bicycle Racks
2
SF Chronicle
10
INVEST IN NEIGHBORHOODS
www.chaffeeyiu.com
PORTOLA: EXISTING PLANS & INTERVENTIONS
DATE:
2012
SUMMARY:
This document lists and describes the planned activities for 2012-2013 for the Portola Neighborhood
Association.
SOURCE:
APPENDIX
San Bruno Avenue Revitalization Action Plan
Portola Neighborhood Association
The Portola Neighborhood Association’s goal is to revitalize the San Bruno Avenue commercial corridor
in the Portola by increasing cleanliness, safety, working with property owners to fill vacancies, providing
support to existing merchants, promoting the shopping district, attracting resources for physical
improvements, and building community pride through organizing special event such as the Portola
Festival.
The Action Plan is the working blueprint for a variety of enhancements in the area. It identifies specific
improvements to make San Bruno Avenue a safe, attractive and vital commercial district and lays out
basic implementation steps to guide the community’s efforts towards accomplishing these objectives.
URL:
http://oewd.org/media/docs/Invest%20in%20Neighborhoods/Neighborhoods/Portola/PNA%20
Action%20Plan%202012-13.pdf
San Bruno Avenue Revitalization Action Plan
DATE:
2005
SUMMARY:
This document lists and describes the planned activities for 2005-2006 for the Portola Neighborhod
Steering Committee (now known as the Portola Neighborhood Association).
URL:
http://oewd.org/media/docs/Invest%20in%20Neighborhoods/Neighborhoods/Portola/2005%20
Action%20Plan%20San%20Bruno%20Avenue.pdf
SOURCE:
Portola Neighborhood Association
DATA APPENDIX: PORTOL A / SAN BRUNO AVENUE
11
Mayor
Edwin M. Lee
Board of Supervisors
David Chiu, President
John Avalos
London Breed
David Campos
Malia Cohen
Mark Farrell
Jane Kim
Eric Mar
Katy Tang
Scott Wiener
Norman Yee
To learn more about Invest in Neighborhoods please visit our website at
http://oewd.org/IIN.aspx, or contact the Office of Economic and Workforce
Development at (415) 554-6969 or moewd@sfgov.org and ask to speak with
a member of the Invest in Neighborhoods team.
The Invest in Neighborhoods Commercial District Profiles have been brought to you by:
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