SG Marking Systems Fact Sheet

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FACT SHEET
Marking Systems
Easy to use, fun to play marking options
for instant games – from Scientific Games
Make a good game even better Graphic ClearMark™
At Scientific Games, we understand that
a good extended play game can be
made great by simply using the right
marking system. A one-size-fits-all
approach always doesn’t work in today’s
competitive environment to keep players
engaged. That’s why we offer our
lottery customers not one, but four
different marking systems, each with its
own advantages and each uniquely
suited for games that feature a
particular play style.
ClearMark™
Lottery players have told us again and
again that the most important attribute
of a marking system is the ability to
clearly and easily see which play spots
have been scratched. Scientific Games’
ClearMark™ system meets this preference
– and more. In order to provide a clear
and easy to read marking system, we
offer a variety of bright, fun ClearMark
colors that are smooth to scratch and
that enhance the graphics of the game.
Scientific Games’ ClearMark system has
been the “go to” marking system for our
successful Match & Win™ and
Crossword games – and it’s also now
available for our vast library of
Bingo-themed games.
One ClearMark color is classic and
impressive on its own. Add two or more
colors to create a graphic design in the
play area, and you have a stunning game
with Graphic ClearMark. These features
allow us to design, print and further
enhance ticket appeal while supporting
the game theme. Integrated graphics (a
common graphic on both the display
area and overprint area) is more impactful
with Graphic ClearMark and enables our
customers to offer their players
eye-catching games and a more
entertaining play experience. Graphic
ClearMark is available on all extended
play games and is suitable wherever our
classic ClearMark is used.
Marking systems that
add to the play
action
SureMark™
Well known in the industry as “dual pass
imaging,” SureMark™ is constructed of a
layer of imaged symbols covered by an
opaque scratch-off coating. A second
layer of imaged symbols is then printed
on the scratch-off coating. The two sets of
symbols can be identical or intentionally
different, depending on the game’s play
action. This process is unique to Scientific
Games and works extremely well for
Bingo, Slingo® and our patented Go To®
play action games.
12/2013
FACT SHEET
Marking Systems
SureMark also provides a fresh, new
way to strategically add color to an
already familiar play action. Think of a
Bingo game with color imaging
beneath the marking system that offers
doublers or instant wins. The appeal of
the SureMark marking system is added
excitement to an otherwise ordinary
instant game.
Colormark™
Scientific Games’ Colormark™ system is
a colored, rub-off coating that encircles
each symbol to be marked. When
scratched off, the coating reveals a
contrasting color that also encircles the
symbols, making it extremely easy for
players to see which symbols have been
marked and which have not. Players like
it because it is easy to use, easy to see,
and leaves very little actual rub-off
residue. ColorMark is also suited for any
extended play games.
For more information on how the right
marking system for the right game can
have an impact on your instant game
sales, contact your Scientific Games
account executive.
About us: Scientific Games
Corporation is a leading developer
of technology-based products and
services and associated content for
worldwide gaming and lottery
markets. The Company’s portfolio
includes instant and draw-based
lottery games; electronic gaming
machines and game content;
server-based lottery and gaming
systems; sports betting technology;
loyalty and rewards programs; and
social, mobile and interactive
content and services.
www.scientificgames.com
1500 Bluegrass Lakes Parkway
Alpharetta, GA 30004 USA
770.664.3700
12/2013
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