Pay Per Click Management Services Pepper Gang 103 Blanchard Road Cambridge, MA 02138 peppergang.com Phone: 617.674.2100 Email: hello@peppergang.com PEPPERGANG Digital Media With Spice Whether it’s PAY PER CLICK or SOCIAL MEDIA, we measure each step with ANALYTICS. We are DIGITAL MARKETING PROFESSIONALS, passionate about our clients SUCCESS. Our Mission “Our mission is to create and execute a strong innovative marketing plan for each client that contributes to the clients success story.” ~ Pepper Gang Our Culture Customer Satisfaction. Driven By Success. Innovation. Integrity. Passion. Competitiveness. Client Testimonials “ “ “ “ “ “ We are particularly impressed by their efforts to understand our target market and develop campaigns accordingly. — Simon F. - Hokkaido Tracks Holidays I just didn’t know enough about pay-per-click advertising to make a dent in my very competitive retail space. Then I got help from Pepper Gang. After just four short months, they took my Pay-per-click sales up over 24% in the most critical sales season for my product. — Alex I. - Whimsical Winds We were pleasantly surprised by their attentive communication. They are always ready to resolve any issue, they patiently will explain it as many times as it needed. They have a great personal commitment and great inner motivation in the project’s success. — Alex K. - Hire Russians PEPPERGANG Digital Media With Spice eCOMMERCE Case Study WHIMSICAL WINDS WIND CHIMES switched to Pepper Gang after a few years of exhausting their advertising efforts. Whimsical Winds was not satisfied with their results and they determined they needed to change. Within just 4 quick months the clients results had completely turned around. PEPPER GANG ACHIEVED: 25% CAMPAIGN COST 73% CONVERSION RATE 15% CLICK THROUGH RATE THE COMPANY Whimsical Winds Wind Chimes a large online retailer of some of the top wind chime brands. They offer wind chimes, garden bells, wind spinners and many other outdoor decor and garden decorative products. THE SITUATION Client was not satisfied with their results from advertising. They had been running a campaign for a couple years, sales where down and the cost to maintain the advertising just didn't make sense to continue. THE SOLUTION Pepper Gang immediately refreshed the campaign. Put together a strong strategy to target both search and display networks including a remarketing camapaign to target select visitors. AMOUNT SPENT REDUCED BY A QUARTER CONVERSION RATE CLICK THROUGH RATE PEPPERGANG Digital Media With Spice Our Approach Pepper Gang takes the time to understand their clients before they work with them. They get to know the clients industry, target, seasonality, product/service and clients needs. They use that knowledge to setup a roadmap that includes goals, expectations and always keeping the end goal in mind even before they begin. Below is the roadmap that takes you through the 4 stages of our approach – Discovery, Strategize, Optimize and Growth. Phase 1 Discovery The first phase is discovery. We find out everything we need to know about you, your brand, your competition and more importantly the goals for your company. We use this stage to ask the important questions that maybe you haven’t asked yourself. We use the information we gathered in the next phase. • Research • Ask questions • Understand marketplace Phase 2 Strategize Next is where we strategize. This is where you will see our passion and creativity. We take the information from discovery to put together a comprehensive plan. We understand consumer behavior and we take into account your target, industry, competition and marketing goals. We are savvy and with our ability to put together solid marketing plans we build success stories, always keeping the end goal in mind, delivering the results we are looking for. Phase 2 includes: • Strategize and plan • Setup realistic goals • Define expectations Phase 3 Optimize Phase 3 is when we put that plan into action. This is when we put that plan into action. This is where we create your detailed marketing campaigns. We take a very hands-on approach and we’re not afraid to get in and work hard to build on those successes by setting up tracking and then continue to optimize. Phase 3 includes: • Implement strategy • Optimize • Test Phase 4 Growth The final phase is our analysis and growth phase. As we see what is creating the most results, we make adjustments to your marketing and build off our success. Phase 4 is ongoing: • Further optimization • Expand • Work off successes to build more PEPPERGANG Digital Media With Spice Why Work with Pepper Gang We are a Boston based Pay Per Click Management Company, focusing on improving results through strategy, optimization, and testing. What makes Pepper Gang different is our track record of success, our strategic planning, our commitment to excellence, our passion and dedication and of course, our Pepper Gang approach. We understand the importance of properly setting up your campaign, implementing and ongoing testing of your pay per click account. With our approach, we ensure that each step of your campaign is matched with our commitment and expertise to ensure we get the maximum out of your account. Our team is fully certified – Google Certified Partners and Bing Accredited Professionals, to ensure that you have the right hands working on your account. Because of our expertise, we’re able to move beyond basic clicks and impressions to building and executing strong campaign strategies that ensure your campaigns are successful. Each account is assigned an account manager that you can contact any time. Our commitment to communication is second to none. We take our communication seriously because we believe a successful business relationship and account start with open, honest communication right from the start. Open communication also leads to strategic discussions and understanding of your business to ensure we’re meeting your expectations. M We feel so strongly that you will love working with us, we offer a no commitment, no long-term contract option and our PPC service carries a 30-day money back guarantee. This ensures that our clients are always happy with our services. Its our guarantee that our service is always top-notch and to show how dedicated we are to our clients satisfaction and success. EY BAC K ON 30 DAY Risk Free Guarantee We offer a no risk, no commitment guarantee. We give you the first 30 days to evaluate us. If you don’t love what we do, fire us. Period. No hard feelings. We guarantee that you will be blown away by our commitment to excellence and communication. We’re so confident we’re willing to bet on it. PEPPERGANG Digital Media With Spice Our advertising reaches all major channels including Google Search and Google Partners network, Bing and Yahoo, Facebook, and Youtube. Our pay per click services include: Paid Search Display Advertising Product Campaign Mobile Video Remarketing Media Buying Local Advertising PPC for Small Business Do It Yourself PPC Our Pricing Many of our clients fall in the small-mid-size company range. The pricing outlined below is based on your monthly budget and advertising spend. We create a full customized or if you currently have a campaign running, a completely optimized campaign, based on your industry, competitors, and the current market. Our setup allows us the time to do the full research, and plan out our strategy, so we can be sure you have a great foundation to build off right from the start. CALL US TO START 617.674.2100 If your monthly budget falls below these prices, please see our Small Business Pricing Page for packages that might better fit your needs. PEPPERGANG Digital Media With Spice Small Business Pay Per Click Pay per click advertising isn’t just for big, international companies with million-dollar ad budgets. It’s also for the sole proprietor or small-town business on the corner. If you’re looking for a smaller budget or localized targeting, you’ve come to the right place. When consumers research purchases online, they’re ready to buy. Make sure that when they search for what you do, they find you. We’ll help you stand out from your local competitors, with: • Mobile-friendly ads • Localized targeting • A map showing where you’re located • Small budget pricing Small Business/Local Pay Per Click Pricing *Geotargeting by zipcode/radius/city Call Us Today – 617.674.2100 PEPPERGANG Digital Media With Spice Location: 103 Blanchard Road Cambridge, MA 02138 peppergang.com Call Us Today: 617.674.2100 PEPPERGANG Digital Media With Spice