National Advertising Rates
Rate Card No. 69, Effective April 1, 2016
THE
1. Personnel
TheAdvocate.com
CEO .................................................... John Georges
President/Publisher ................................... Dan Shea
General Manager .............................Sheila Runnels
Advertising Director ................................Lou Hudson
National Advertising Manager .............Connie Settle
National Advertising Coordinator .. Karen Marchand
Published daily in
Baton Rouge, Lafayette and New Orleans
10705 Rieger Rd.
Baton Rouge, LA 70809
P.O. Box 588
Baton Rouge, LA 70821-0588
2. Representatives
Independent
Phone (225) 383-1111 or Direct (225) 388-0250
3. National Rate Policy
FAX (225) 388-0781
Member: Alliance for Audited Media, SNPA, Independent
Newspaper Group and Inland Press Association.
a. Publisher reserves the right to refuse copy.
Capital City Press LLC
b. All national advertising rates are subject to
revision at any time. Current contract holders
will be notified in writing 30 days prior to any
rate adjustment.
National Advertising Rate Card No. 69, Effective April 1, 2016.
Table of Contents
CATEGORY
1.
2.
3.
4.
PAGE
c. Advertising set to resemble editorial copy must
carry the word “advertisement” at the top and
must have a border.
Personnel ....................................................... 1
Representatives.............................................. 1
National Rate Policy ....................................... 1
National Advertising Rates
a. Black & White ROP Rates ..................... 2
b. Tabloid Pages ........................................ 2
c. National Color Rates.............................. 2
d. Preprinted Insert Rates.......................... 3
e. Zoned Preprint Rates............................. 3
5. Sunday Select/Community Editions ............... 4
a. The Ascension Advocate ..................... 4
b. The Livingston-Tangipahoa Advocate... 4
c. The Southside Advocate ....................... 4
d. The Southeast Advocate ....................... 4
e. The Zachary Advocate .......................... 4
f. The Mid City Advocate .......................... 4
g. New Orleans .......................................... 4
6. Front Page Ad Note Advertising..................... 4
7. Advocate Digital Advertising........................... 4
8. Special ROP Units.......................................... 5
9. Special Services ............................................. 5
10. Special Days/Pages/ Features ....................... 5
11. ROP Depth Requirements.............................. 5
12. Rates for Classified ........................................ 5
13. Sunday Comic Section ................................... 5
14. Circulation Information.................................... 5
15. ROP Deadlines............................................... 5
16. Mechanical Requirements .............................. 6
17. Special Classification Rates ........................... 6
18. Terms & Conditions........................................ 6
d. If a tax is enacted on advertising, these rates
are subject to adjustment to reflect these taxes.
e. In the event of unavailability of newsprint, the
publisher reserves the right to ration advertising
space, thereby changing the amount of space
that may be contracted.
f. Errors in advertisements must be reported
within 10 days of publication and credit may
be given on the first insertion only of a multiple
insertion ad.
g. In case of an emergency which might curtail or
prevent regular publication, Capital City Press
LLC reserves the right to temporarily shift
days of insertion, decrease size of or suspend
publication of advertising. Capital City Press
LLC shall not be liable for any damages for
failure to publish an advertisement whether or
not caused by the negligence or fault of Capital
City Press LLC.
h. All rates are net.
1
4. National Advertising Rates-Net Rates
A. Black and White ROP Rates (Contract and Non-Contract)**
Regular Page (6 col. x 20 inches = 120 inches)
1. Baton Rouge, Acadiana and New Orleans Metros with all community newspapers
(midweek or weekend)*
Level
1
2
3
4
5
6
7
Inches
OPEN
135
270
540
1,320
2,640
5,350
Daily
$156.00
$130.00
$125.00
$120.00
$116.00
$114.00
$111.00
Sunday
1
2
3
4
5
6
7
Inches
OPEN
135
270
540
1,320
2,640
5,350
Daily
$100.00
$77.00
$76.00
$74.00
$71.00
$64.00
$62.00
Level
$148.00
$126.00
$122.00
$121.00
$118.00
$116.00
$113.00
3. New Orleans Metro with
all community newspapers (midweek or weekend)*
Level
2. Baton Rouge, New Orleans and Acadiana Metros
1
2
3
4
5
6
7
OPEN
135
270
540
1,320
2,640
5,350
Daily
$84.00
$61.00
$60.00
$58.00
$56.44
$55.00
$54.00
Sunday
$91.10
$71.18
$69.49
$67.44
$65.38
$63.22
$61.78
4. Baton Rouge Metro with
all community newspapers*
Sunday
Level
$91.10
$71.18
$69.49
$67.44
$65.38
$63.22
$61.78
* Community papers are published as follows:
Baton Rouge: Midweek, Thursday; Weekend, Sunday
New Orleans: Midweek, Wednesday; Weekend, Sunday
Inches
1
2
3
4
5
6
7
Inches
OPEN
135
270
540
1,320
2,640
5,350
Daily
$90.00
$67.00
$66.00
$64.00
$61.00
$54.00
$52.44
Sunday
$91.10
$71.18
$69.49
$67.44
$65.38
$63.22
$61.78
**Thanksgiving Day, Christmas Day and Bonus Days have Sunday
circulation distribution and are charged using the Sunday rate
tables.
B. Tabloid Pages
C. National Color Pricing
(5 col. x 11 inches = 55 inches)
Color ads incur an additional charge. All color is subject to
availability and prior commitments. Net rates are as follows:
FRIDAY Red/Baton Rouge
Entertainment, movies, restaurants, night clubs,
music, etc.
Ad Size
INCH RATE (OPEN)..........................................$73.33
THURSDAY Beaucoup/New Orleans
Beaucoup +20% surcharge for the same ad;
25% surcharge for copy change.
2
Daily
Sunday
per column inch
per column inch
4” - 10”
$25.12
$28.34
10.5” - 19.5”
$21.90
$24.47
20” - 59”
$18.68
$20.93
60” or more
$1058 flat charge
$1,208 flat charge
D. Preprinted Insert Rates
1. Full Run - Daily (except Mondays) and Sunday Cost Per Thousand
NO. OF
TAB PGS.
Single Sheet/
4 pg. tab
6 pg. tab
8 pg. tab
10 pg. tab
12 pg. tab
14 pg. tab
16 pg. tab
18 pg. tab
20 pg. tab
22 pg. tab
24 pg. tab
26 pg. tab
28 pg. tab
30 pg. tab
32 pg. tab
34 pg. tab
36 pg. tab
38 pg. tab
40 pg. tab
42 pg. tab
44 pg. tab
46 pg. tab
48 pg. tab
THE
ADVOCATE
d.STACKING: Supplements must be brick stacked
in convenient lifts (6” – 12”) well jogged with no
turns. Supplements should be stacked so that most
folded edges are turned toward the center of the skid.
Cardboard tie sheets must be used between each tier
and on top to prevent distortion. Supplements must
be recessed a minimum of 1/2” from the skid edge (all
sides) to prevent crimping. DO NOT tie supplements
together in bundles. Skids must not exceed 5 - 1/2 feet
in height, must contain the same number of copies
(except for the last), and must contain a skid tag
indicating product and number of copies.
e.DELIVERY: Must be in plant seven days prior to
run date. A proper bill of lading must accompany
all shipments and should indicate (1) Advertiser, (2)
Number of skids and (3) Number of copies. Supplements
must be shipped prepaid to:
$47.18
47.18
47.18
50.57
55.62
60.68
65.73
70.79
75.85
80.91
85.96
91.04
96.09
101.15
106.51
111.26
116.32
121.38
126.44
131.50
136.56
141.62
146.69
151.75
The Advocate
10715 Rieger Road
Baton Rouge, LA 70809
Phone: 225-377-7051 or 225-377-7078
Earlier deadlines apply for holidays. Call for details.
E. Zoned Preprint Rates
Call for rates on preprints larger than sizes listed. • Flexi/Mini-tabs (maximum 7” x 10”)
will be billed at one-half the number of regular tab pages. Blow-ins will be counted as
additional pages.
COST PER THOUSAND
Call for rates on preprints larger than sizes listed. • Flexi/Mini-tabs (maximum 7” x 10”)
will be billed at one-half the number of regular tab pages. • Blow-ins will be counted
as additional pages.
NO. OF PGS
35,001 to
55,000
55,001plus
Single Sheet
$53.02
$51.82
$49.41
4 tab / 2 standard 59.05 56.64 53.02
8 tab / 4 standard 65.08 62.67 59.05
12 tab / 6 standard 68.69 66.28 63.87
16 tab / 8 standard 73.51 72.31 69.90
20 tab / 10 standard 77.13 75.92 73.51
24 tab / 12 standard 83.15 81.95 79.54
28 tab / 14 standard 87.97 86.77 84.36
32 tab / 16 standard to 91.59 90.38 87.97
48 tab / 24 standard
52 tab / 26 standard to 107.25
106.05
100.02
60 tab / 30 standard
64 tab / 32 standard to 118.10
113.28
109.66
72 tab / 36 standard
76 tab / 38 standard to 127.74
122.92
119.30
84 tab / 42 standard
Thanksgiving Day, Christmas Day and Bonus Days have Sunday circulation
distribution. Thanksgiving Day and Christmas Day require full run preprint quantities
as defined by the entire Advocate distribution area including: Baton Rouge Metro,
New Orleans Metro, Acadiana Metro and required community/Sunday Select zones.
Black Friday and all Sundays between Thanksgiving and Christmas: Full zone runs
only (by metro market) with required community/Sunday Select zones. No additional
zone breakouts.
2. Full Run Preprint Frequency Discounts
Advertisers with annual preprint contracts will earn these
discounts for preprints:
NUMBER OF
INSERTS ANNUALLY
5-9 inserts
10-14 inserts
15-19 inserts
20-39 inserts
40 or more inserts
NUMBER OF PREPRINTS
15,000 to
35,000
DISCOUNT
5%
10%
12.5%
15%
20%
Sunday rates, add $2 cpm
Flexi/Mini-tabs (maximum 7”x10”) will be billed at
one-half the number of regular tab pages.
3. Preprint Packaging Requirements
a. SUPPLEMENT SIZE: Preprinted supplements must be
at least 5” x 7” and not larger than 101⁄2” x 12”.
b. PAPER WEIGHT: Minimum 30 lb. stock - Tabloid
Minimum 60 lb. stock - Single Sheet
c.SKIDS: Skids must be solid base with solid runners.
Skid top should be wood and must conform in size to
skid base. Deck must be covered in cardboard before
loading to prevent curling. Shrink-wrapped skids must
have protective corners to prevent crimping.
Preprint distribution minimums: 15,000 daily; 25,000 Sunday.
ZONED PREPRINT SPECIFICATIONS
a. Zip Code distribution is available in the Baton Rouge
area in the following parishes: East Baton Rouge,
West Baton Rouge, Ascension and Livingston and is
available in the New Orleans area in all parishes.
b. A charge of $250 is incurred for cancellation within 10
days of run date.
3
5. Sunday Select/Community Editions
The weekly subscriber/non-subscriber community editions distributed in the Baton Rouge and New Orleans area include feature stories,
recipes, popular columnists, photos and hyperlocal content published in The Advocate or The New Orleans Advocate. These publications
are distributed by adult private carriers to select zip codes in the areas listed in the table below. ROP ads are also available in all
Community Editions.
A separate rate card outlining rates, general provisions and conditions for publication for each community edition is available upon
request. Please contact your multimedia sales consultant for the latest weekly distribution. NOTE: Community Edition preprints in the
Baton Rouge Metro area require coverage of both subscribers and non-subscribers in their respective zips/zones.
Community Edition
Paid
Distribution
with:
BATON ROUGE AREA
Distribution Day(s)
Subscriber
Distribution Zone(s)*
Non-subscriber
The Ascension Advocate
The Advocate
Thursday
Sunday
Ascension Parish & select zips
The Livingston-Tangipahoa Advocate
The Advocate
Thursday
Sunday
Livingston, Tangipahoa Parishes
The Southside Advocate
The Advocate
Thursday
Sunday
70808, 70809, 70810
The Southeast Advocate
The Advocate
Thursday
Sunday
70816, 70817, 70819
The Mid City Advocate
The Advocate
Thursday
Sunday
70802, 70806
The Zachary Advocate
(ads also appear in:
The Clinton Watchman
& St. Francisville Democrat)
The Advocate
Thursday
Sunday
70791 (Zachary) & Clinton and St.
Francisville areas
NEW ORLEANS MIDWEEK
The Crescent City Advocate
The New Orleans
Advocate
Wednesday
Wednesday
Select zip codes in the
New Orleans area
The St. Tammany Advocate
The New Orleans
Advocate
Wednesday
Wednesday
Select zip codes in the
New Orleans area
The East Jefferson Advocate
The New Orleans
Advocate
Wednesday
Wednesday
Select zip codes in the
New Orleans area
The West Bank Advocate
The New Orleans
Advocate
Wednesday
Wednesday
Select zip codes in the
New Orleans area
The Weekend Advocate Crescent City Edition
N/A
N/A
Sunday
Select zip codes in the
New Orleans area
The Weekend Advocate St. Tammany Edition
N/A
N/A
Sunday
Select zip codes in the
New Orleans area
The Weekend Advocate Jefferson Edition
N/A
N/A
Sunday
Select zip codes in the
New Orleans area
NEW ORLEANS WEEKEND
*NOTE: Distribution Zones are subject to change. Please verify with your multimedia sales consultant.
6. Front Page Ad Note Advertising
7. Advocate Digital Advertising
Available every day on the front page of all dailies and on all
community and weekend products. A separate Front Page Ad
Note Advertising rate card outlining rates, general provisions and
conditions for publication is available. Contact your multimedia
sales consultant for more information.
4
Do you find marketing your large or small business in a digital world
overwhelming? Our team of experts can share the latest industry
trends and offerings to effectively target your customers in highly
measurable ways. TheAdvocate.com, TheNewOrleansAdvocate.com,
and TheAcadianaAdvocate.com collectively enjoy an audience that is
unmatched across south Louisiana, allowing us to build you a powerful
and comprehensive digital strategy. It’s time to put the power of digital
to work for your business!
12. Rates for Classified
Our digital offerings include:
- Native Advertising
• Clearly labeled advertising that is nested in our website
while retaining the look and feel of our own content.
- Impression Advertising
• Home page Ads (including Takeovers)
• Section and Geo-targeted Impressions
• Extended Reach Campaigns
- Retargeting
• Search and Website
-Mobile/Tablet Advertising
• Advocate App
• Mobile Geo-fencing
- Video
• Video Pre-roll
• You Tube Targeted Video Ads
- Full Social Media Management
- Social Media Ad Targeting
- 24/7 Reputation Management
- Responsive Design Website Builds
- Search Engine Marketing (SEM)
- Search Optimized Local Business Listings
- Email Marketing
- Email Newsletters
- Blog Management
A separate classified rate card outlining rates,
classifications and general provisions is available. Both
agate, set-solid and classified display ads are accepted.
13. Sunday Comic Section
Rates available upon request.
14. Circulation Information
Single copy prices (all markets):
The Advocate (Monday-Saturday).... 75¢
The Advocate (Sunday)................. $2.00
Member of Alliance for Audited Media.
Copies of audit and publisher’s statement available.
Due to growth initiatives, please call for latest circulation numbers.
15. ROP Deadlines
DAILY NEWSPAPERS
MONDAY
TUESDAY
WEDNESDAY
SUNDAY General News • Sports
MONDAY
TUESDAY
TUESDAY
WEDNESDAY
THURSDAY
TUESDAY
WEDNESDAY
THURSDAY
WEDNESDAY
THURSDAY
FRIDAY
WEDNESDAY
THURSDAY
FRIDAY
MONDAY
THURSDAY Beaucoup (New Orleans)
Red Section (Baton Rouge & Acadiana)
a. Electronic tearsheets of advertisements. No charge
b. Affidavits of Publication are furnished free of charge when
copies of papers in which the advertisement appeared have
been depleted. Otherwise, there will be a $17.50 charge.
NO PROOF/
SPACE RESERVATION
COPY DUE 3 P.M. UNLESS INDICATED OTHERWISE
EatPlayLive • Business
THURSDAY EatPlayLive • Food Section
THURSDAY
FRIDAY Wheels
9. Special Services
❖
1 PROOF
SUNDAY
a. Full-size double truck measuring 13 columns x 20 inches
billed at 260 column inches.
b. Other full width double trucks measuring 13 columns x 18
inches and 13 columns x 14 inches are accepted as space
and position allow.
c. A 10-column double truck measuring 11 columns x 20
inches accepted and billed at 220 column inches.
d. Tab-size double truck measuring 11 columns x 11 inches
billed at 121 column inches.
❖
2 PROOF
AD PUBLISHED IN PAPER
8. Special ROP Units
THE
TUESDAY 5 P.M. THURSDAY 5 P.M.
MONDAY 5 P.M.
THURSDAY
FRIDAY
MONDAY
FRIDAY
MONDAY
TUESDAY
FRIDAY
MONDAY
TUESDAY
FRIDAY
MONDAY
TUESDAY
WEDNESDAY
SATURDAY
TUESDAY
WEDNESDAY
THURSDAY
COMMUNITY NEWSPAPERS
10. Special Days/Pages/Features
ADS PUBLISHED IN:
2 PROOF
1 PROOF
NO PROOF/
SPACE RESERVATION
THURSDAY PAPER
COPY DUE*
COPY DUE*
COPY DUE*
Livingston/Tangipahoa • Mid City
TUESDAY NOON THURSDAY NOON
Southside • Southeast
a. EatPlayLive Food section - Thursday.
b. TV Grid - Daily.
c. Red - Friday. Entertainment (movies, restaurants, night
clubs, music, etc.), - tabloid format.
d. Beaucoup, a weekend arts & entertainment tabloid in The
New Orleans Advocate on Thrusday.
e. EatPlayLive - Sunday feature section. Books, travel, art,
theatre, features, society, etc. - broadsheet format.
f. Parade Magazine - Sunday.
g. Color Comics - Sunday.
h. Business - Daily. Expanded Business section on Sunday.
• Ascension
• Zachary Advocate & Plainsman
TUESDAY 5 P.M. THURSDAY 5 P.M.
• The Watchman (Clinton)
FRIDAY NOON
FRIDAY 5 P.M.
• St. Francisville Democrat
WEDNESDAY (New Orleans)
Crescent City • St. Tammany
East Jefferson • West Bank
MONDAY 2 P.M. WEDNESDAY 2 P.M.
THURSDAY 2 P.M.
SUNDAY (New Orleans)
Weekend
11. ROP Depth Requirements
FRIDAY 5 P.M.
MONDAY 5 P.M.
TUESDAY 5 P.M.
*Note: All copy due requirements for 2-proof, 1-proof and no proof are for week BEFORE publication.
HOLIDAY DEADLINES SUBJECT TO MOVE
48 HRS. FORWARD FROM STANDARD
DEADLINES DUE TO ADVANCE RUNS.
a.All ads measuring more than 18 inches in depth must
run full depth of column (20 inches).
b. Tabloid ads measuring more than 9 inches in depth must
run full depth of column (11 inches).
June 2016
5
17. Special Classification Rates
16. Mechanical Requirements
Controversial, Political or “Cause”
Advertising Rates and Policies
A. Page Measurements
Full Size Page - 6 columns (11 1/8” wide) x 20” deep.
Tabloid Page - 5 columns (9 1/4” wide) x 11” deep.
Political rates for statewide or national candidates are the
same as National Advertising Rates. Advance payment
required.
B. ROP Column Measurements
WIDTH
1
2
3
4
5
6
column ............ 10p6.......or
columns .......... 21p9.......or
columns .......... 33p.........or
columns .......... 44p3.......or
columns .......... 55p6.......or
columns .......... 66p9.......or
1.75” ............ or
3.625” .......... or
5.5” ............. or
7.375” .......... or
9.25” ............ or
11.125” ........ or
All political, controversial or “cause” advertising must state
at the bottom of the advertising message “Paid for by
_______________”, with address.
1 3⁄4”
3 5⁄8”
5 1⁄2”
7 3⁄8”
9 1/4”
11 1⁄8”
Controversial advertising or advertising that presents a
statement of position on political, social or other issues is
considered the same as political advertising. If the ad lists
the names of persons supporting a position or candidate, the
advertiser must submit evidence of consent (a release) for the
use of supporting names.
Double Truck width = 138p9 or 23.125” or 23 1/8”
depth = 20”
C. Electronic Preparation
18. Terms & Conditions
The Advocate is offset printed from electronic paginated pages
using 110 line screen. All digital photos should be a minimum of
220 dpi and no greater than 300 dpi and cropped to actual run
size. Quality of supplied artwork, electronic ads and photos do
significantly impact the quality of the printed product.
The Advocate Creative Services uses Macintosh Format
Equipment.
a.
Purchaser agrees to furnish all copy, art and other
components necessary for production of advertisement
prior to the times established by the publisher as deadlines.
b.
The publisher assumes no responsibility for the omission
of any advertisement, or for any errors above the value of
the actual space occupied by such error in advertisements
submitted after published deadlines. Credit will not be given
for such errors. The publisher reserves the right to edit,
alter or omit any advertisement.
c.
Special or specified position cannot be guaranteed.
d.
Should the minimum space contracted for not be used
within the contract period, the advertiser agrees to pay the
difference between the inch rate contracted for and the rate
for actual inches used.
e.
Preprint coverage areas will be matched as closely as
possible to advertiser request based on zoning capability.
The Advocate is not responsible for adjustments in coverage
not requested by the client through an insertion order, and
will not review any variances past 180 days.
f.
Community newspapers are distributed in select zip codes/
zones and may require both subscriber and non-subscriber
coverage for inclusion in those zip codes/zones.
g.
The advertiser agrees to indemnify the publisher against
any and all liabilities and expenses, including payment of
judgments and attorney’s fees and costs, arising from any
and all claims involving the contents of any advertisements
published.
h.
The advertiser agrees to assume sole responsibility for
statements contained in his copy and to protect Capital
City Press LLC against any and all liability, loss or expense
arising out of claims of libel, unfair trade practices, unfair
competition, infringement of trademarks, names of patents,
copyrights and all violations of the right of privacy resulting
from publication of the advertiser’s copy.
When submitting a press-ready ad requiring no extra work on or
before deadline, it must meet all of the following criteria.
•
•
•
•
•
•
•
•
•
•
•
•
Adobe PDF is the preferred ad format.
PDF ads can be uploaded at aduploads.theadvocate.com
or sent to us by e-mail at csv@theadvocate.com.
All PDF files must be created using Acrobat Distiller 7 or
greater and either “Press Optimized” or Creative Services
approved job options. All fonts in the PDF should be
embedded.
PC/Windows ads should be sent as Acrobat PDF files.
All disks must be labeled with the account’s name,
publication date and return address.
Acceptable Mac applications in order of preference:
Acrobat • In Design • Quark Xpress • Illustrator • Photoshop
Non-PDF submissions must include all files necessary to
process the job including screen and printer Postscript Type
1 fonts, all EPS and TIFF files.
All color print ads should use appropriate CMYK values
No RGB, Lab, Pantone or other spot color methods
accepted.
The press screen line ruling is 110.
All associated pictures should be no lower than 220 dpi and
no greater than 300 dpi.
TrueType fonts are strongly discouraged as we cannot
guarantee output. Type 1 font substitutions may be made
when available and with the client’s approval.
The Advocate cannot be responsible for improperly prepared
submissions.
Contact Creative Services at (225) 388-0399 or
(225) 388-0395 for additional information.
6
SP21439
7/2016
10705 Rieger Rd., Baton Rouge, Louisiana 70809