KELLY CHEUNG Marketing Kelly Cheung, an MBA 2014 candidate with a concentration in Marketing, has previous years of experience with Wellendorff Gold-Creationen GmbH & Co. (Sales associate) and C. Melchers GmbH & Co. An internship with a startup company ShopCube Tournament Shopping Ltd, has equipped Kelly with tools like Mailchimp, Google Analytics, Facebook Analytics and Hootesuit at the tips of her fingers. Leveraging 9 years of education in the US, she shows immense adaptability and a collaborative attitude in the work environment. Kelly's future career prospects lie in the field of marketing- particularly online marketing. RECRUIT KELLY > AMRUTA GHODKE Supply Chain Management With a Supply Chain MBA concentration, graduating in May 2014, Amruta has built a strong foundation with four years of work experience spanning several countries, as well as several companies, like Coca-Cola and Mondoleez International. After gaining a holistic sense of business through projects and consulting at Whitman, Amruta is looking forward to an enriching career in the field of supply chain and operations. Her ability to collaborate cross functionally and exercise creative thought in developing innovative solutions to logistical issues makes her a valuable asset to her destination company post-graduation. RECRUIT AMRUTA > ALEX GILBERT Marketing An MBA 2014 student with a concentration in Marketing, Alex has been able to complement his business classes at Whitman with advertising classes at The Newhouse School of Public Communications. His strategic expertise was further enhanced in the summer of 2013, when he successfully secured an account management internship at BBDO, a worldwide advertising agency headquartered in New York. Post-graduation, Alex looks forward to any opportunity that delves into the business of integrated marketing. RECRUIT ALEX > ISHANI RATNAYAKE Finance & Supply Chain Management An MBA 2014 student, Ishani has spent the last two years honing her analytical skills with an unorthodox dual major in finance and supply chain management. Over the summer she interned with Bristol Myers Squibb, and was responsible for the delivery of a project that automated and optimized their current cryogenics scheduling process. As an extremely results driven professional with a background in engineering, Ishani is eager to bring a fresh perspective to any supply chain role that she takes up in the future. RECRUIT ISHANI > RACHNA TIBREWALA Marketing "With my passion for technology coupled with industry experience and an MBA, I find my calling in the delivery of technology focused innovative products to the customer", says Rachna Tibrewala. Rachna will graduate from The Whitman MBA Program in 2014, with a specialization in marketing and over 10 years of extensive experience gained through companies like HCL Technologies and Motorola Solutions. A cause close to her heart is the promotion of women's advancement in the global business community- something she has been able to work towards as the President of the Whitman Women in Business club. RECRUIT RACHNA > LU YIN Marketing & Supply Chain Management After a Bachelor's of International Business and Trade, Lu Yin set out to expand her competencies through an experientially based MBA program at Whitman. Over the summer of 2013, she interned with IBM Singapore, contributing invaluable insights to the strategic management of IBM's relationship with AT&T. With a concentration in Marketing and Supply Chain, Lu has been able to refine her abilities as an independent worker, and as a cross-functional collaborator. RECRUIT LU > Kelly Cheung ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ 50 Presidential Plaza, Apt 302, Syracuse, NY 13202/ (347)-259-7584/ kcheun01@syr.edu Education Syracuse University, Syracuse, NY Martin J. Whitman School of Management Master of Business and Administration Management; Cumulative GPA: 3.47 • Syracuse Chancellor’s Scholarship Syracuse University, Syracuse, NY College of Visual and Performance Art Bachelor of Art in Jewelry and Metalsmithing; Cumulative GPA: 3.83 • Syracuse Chancellor’s Scholarship May 2014 May 2012 Product Development and Marketing Experience ShopCube Tournament Shopping Ltd.; New York, NY Marketing Intern, (5/2013- 8/2013) • Performed general trend analyses through collecting and analyzing daily metrics data from a wide range of analytics tools to determine future email marketing strategy • Contacted new suppliers via phone & email and calculated potential profit margin using What-if Analysis in Excel to expand product selection on our site • Conducted weekly email analysis using Pivot Tables to identify customer preferences • Used social media management platform to schedule company posts and maintain engagement with users • Generated new email ideas every week to promote company site and products Wellendorff Gold-Creationen GmbH & Co.; Hong Kong, China Trainee as boutique executive, (5/2011- 8/2011) • Collaborated with colleagues to meet the unique product and trust of high-net-worth customers • Provided professional jewelry knowledge to customers based on metalsmithing class experience which supported ability to successfully sell $100,000 of merchandise • Assisted customers to find the correct size and style of jewelry to ensure a pleasant shopping experience • Created regular night event to build long term relationship with customers and facilitate return business Jewelry and Metalsmithing Club; Syracuse, NY Treasurer, (09/2010- 05/2011) • Produced uniquely designed pieces and set up inventory of Jewelry Sale for metalsmithing students to sell their work SKS Bags and Belts Manufacturing Ltd.; Hong Kong, China Clerk, (05/2010- 08/2010) • Responded for Import and Export Trade Declaration of merchandise • Typed debit and credit note to increase efficiency in office • Ordered raw material base on knowledge of inventory and customer order • Send and received samples with custom documentation to conform the final design of the merchandise Work Experience C. Melchers GmbH & Co.; Hong Kong, China Intern, (6/2012- 8/2012) • Answered phone calls and transferred calls to relevant department utilizing excellent customer service skills • Created spread sheets with the collected fax and parcel data in excel • Checked, filtered and distributed all the email that go through the company’s server • Welcomed clients and informed colleagues about the clients’ arrival to maintain flow of the office Syracuse University; Syracuse, NY Teaching Assistant of Weaving Class, (8/2011- 12/2011) • Assisted the professor to instruct 16 students through doing weaving demonstration • Helped students to solve loom and weaving problems base on previous knowledge • Maintained the classroom cleanliness to provide a comfortable learning environment for students • Determined space limits and layout of the art work for weaving exhibition Kelly Cheung ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ 50 Presidential Plaza, Apt 302, Syracuse, NY 13202/ (347)-259-7584/ kcheun01@syr.edu Additional Information • Proficient in MS Word, Excel, Power Point • Fluent in English and Chinese (Cantonese and Mandarin) • Basic understanding in Adobe Photoshop, Illustrator, Flash and Dreamweaver • Completed high school in Idaho and Wisconsin from 2005 to 2008 AMRUTA GHODKE Address-1108 East Genesee Street, Apartment 202, Syracuse, NY 13210 Mobile-315-380-0852 E-mail-aghodke@syr.edu EDUCATION Syracuse University, Whitman School of Management, Syracuse, NY Master of Business Administration, Candidate May 2014 Concentration: Supply Chain Management (Current GPA: 3.544) University of Mumbai, Institute of Chemical Technology, India Bachelor in Technology, May 2009 Concentration: Food Engineering and Technology CERTIFICATIONS APICS CPIM – Basics of Supply Chain Management (January 2014) PROFESSIONAL EXPERIENCE Currier Plastics, Auburn, New York (August 2013 – December 2013) Lean Six Sigma Project intern Worked on a project to reduce the change-over time and start-up defects using lean six sigma tools Achieved a 16% reduction in change-over time by recommending process changes thereby reducing 50 minutes in the total time of 6 hours Mondelez International (formerly Kraft Foods), Singapore (June 2013- August 2013) Supply Chain intern Assessed opportunities to harmonize the demand and supply among shared capacities in the Asia Pacific region Developed an excel-based inventory replenishment model for Singapore and Philippines units of Mondelez Recommended reduction in inventory boundary levels by 10% to the Singapore and Philippines unit based on analysis of the replenishment model. Deliberated and modified new inventory levels post-discussions with respective teams through identification of constraints and identified solutions Hindustan Coca-Cola Beverages Private Limited, Ahmedabad, India (July 2009 – June 2012) Team Leader-Supply Chain Managed a team of 12 executives for compliance of all the quality and food safety parameters Led a lean six sigma project for reduction in use of miscellaneous consumables; achieved a savings of 5 million Indian National Rupee with a cross functional team Analyzed quality reports using ERP software- QAD MFG/PRO and initiated improvement and corrective actions Improved the total productive maintenance (TPM) score of the finished goods warehouse from 65 to 80 Improved customer satisfaction by reducing product integrity related consumer concerns by 5% Aligned and coordinated with the suppliers in line with the quality specifications as per the company requirement Ensured implementation of Quality System (ISO 9000), Food Safety (ISO22000), Environment (ISO14000) and Safety (OHSAS 18000) - aid for continual improvement in the organizational processes Successfully commissioned the All Surface Empty Bottle Inspector (ASEBI) for Juice and carbonated soft drink manufacturing lines within the 2 week timeline, trained a 20 member - executive and operator team, for effective handling of ASEBI Managed ASEBI breakdowns internally, reducing vendor technician visit by 90% and associated costs per visit EXTRA CURRICULAR EXPERIENCE Winner at Case competition arranged by Whitman Graduate Student Organization Second runner-up at the Rutgers Business School Supply Chain Case competition Represented Whitman School at Howard Business Case Competition President of Master Toast club, Toastmasters International ADDITIONAL SKILLS Microsoft Office: Spreadsheet engineering, Excel, Word, Access, PowerPoint, MS Projects Programming: C/C++, Algorithms Statistical Tools : Minitab, Stat Tools 6, R Project Alexander M. Gilbert 112 Carlton Ave, Syracuse, NY 13219, amgilb01@syr.edu, Contact Number: (808) 352-3095 EDUCATION Syracuse University Whitman School of Management, Master of Business Administration Marketing Chaminade University of Honolulu Bachelor of Arts Business Management Syracuse, NY May 2014 Honolulu, HI May 2009 PROFESSIONAL EXPERIENCE EmmeNation, Syracuse, NY 11/13-Present Digital Marketing Consultant Proposed specific deliverables to increase engagement of followers on existing Facebook and Twitter platforms as well as recommendations regarding creation of new Vine campaign, and use of promotional YouTube content. Conducted research and A/B testing to gauge consumer receptivity to current and planned marketing messages. Designed and prepared marketing decks and presentation materials for distribution at nationally-recognized conferences, sponsorship pitches, lectures, and television appearances. BBDO, New York, NY 06/13-08/13 Account Management Intern Led weekly global campaign meetings with teams in Europe, Asia and Latin America by curating and virtually sharing PowerPoint deck which included status of all the client’s worldwide initiatives as well as important upcoming deadlines and meeting dates. Ensured all teams synced with global rollout plan. Participated in creative reviews with senior clients for digital, print, and out-of-home work; recorded client comments as well as engaged in discussions in defense of work according to creative brief. Coordinated meetings with billing department and BBDO’s partner agencies to resolve billing issues and develop standard practices for future projects. Created and distributed PowerPoint decks of client’s current assets for custom creative executions with outside media properties as well as Omnicom partner agencies. Generated Excel documents to track the status of these executions, as well as related invoices, purchase orders, and statements of work. SaunaCuse, Syracuse, NY 09/12-06/13 Marketing Consultant Developed a competitive pricing strategy for startup infrared sauna studio, included single sessions as well as discounted multi-session packages. Prices based on price-per-minute unit contribution per sauna session/package. Constructed interactive breakeven analysis spreadsheets which calculated detailed figures regarding both projected monthly breakeven as well as return on overall investment template. Utilized social media platforms to boost awareness of Saunacuse’s “Open House” event in addition to everyday use as consumer touchpoint. Introduced LivingSocial package to assist in market penetration. Petrelli Organics, Las Vegas, NV 07/10-01/12 Owner Provided healthy vending services to locations that desired an alternative to traditional “junk food” machines. Conducted demographic/market research on target communities including: population, discretionary income, number of schools in area, and success of similar products in local grocery stores. Implemented marketing strategies including mailers, cold calls, product sample bags, monetary incentives, and visits with key decision-makers to build a network of locations. Resulted in network growth of 350% in first 7 months. Utilized USATechnologies’ sales tracking software to create detailed sales reports for each machine. Tailored each machine’s 247-unit selection and price points to maximize profits and effectively eliminate product expiration. Analyzed sales reports to ensure efficient product orders. Routinely handled all logistics of orders in excess of 2000 units including placement, processing, storage, and distribution. ADDITIONAL INFORMATION/SKILLS: Syracuse University Black Graduate Student Association - Comptroller The NewHouse Advertising Agency – 2013 Effie Brand Competition Participant Ishani Ratnayake 200 Ivy Ridge Rd, Apt 21, Syracuse, NY 13210 | (315) 708-3785 | inratnay@syr.edu EDUCATION Syracuse University, Whitman School of Management Master of Business Administration, May 2014 Concentrations: Supply Chain Management & Finance GPA: 3.95/4.0 VP-Consulting Services (Consulting club) Honorary member – Phi Beta Delta Syracuse, NY University of Moratuwa Colombo, Sri Lanka B.Sc Engineering (Hons) - Electrical Engineering, May 2009 GPA 3.43/4.2, Second Class Upper Honors. Full merit scholarship from the University Grants Commission of Sri Lanka. Publication: "High pulse voltage source inverter for standalone renewable energy systems", Engineering Research Unit of University of Moratuwa (ERU Symposium 2009), Colombo, Sri Lanka. Captain, Women’s swimming team; earned university colors for 2007, 2008, 2009. PROFESSIONAL QUALIFICATIONS Certified in Production and Inventory Management (CPIM – APICS) 1/13 – present Chartered Institute of Management Accountants (CIMA - UK) Completed up to the Final (Strategic) Stage 6/05 – present British Computer Society (BCS - UK) Professional Graduate Diploma in Information Technology 7/08 – 4/11 PROFESSIONAL EXPERIENCE Marquardt Switches, Cazenovia, NY Supply Chain Intern Identified and analyzed critical parts to ensure zero down time of the assembly lines using SAP. 11/13 – 12/13 Eaton Cooper Crouse-Hinds Industries, Syracuse, NY Academic Consultant 8/13 -12/13 Analyzed the ‘NewItem’ pricing process from order generation to updating on the SAP, using Lean six sigma tools and techniques. Worked cross functionally with the pricing, customer service and the business process departments. Bristol Myers Squibb, Syracuse, NY Supply Chain Intern 5/13 -8/13 Developed a process model that can be used to optimize scheduling for freezing, thawing and shipment operations based on incoming and outgoing volumes, using VB programming language. Built a process that seamlessly integrates the use of the model with business operations and IT Systems (i.e. SAP, SharePoint) for management of the cryogenics facility. Implemented new process and transitioned model and finite scheduling process to the designated planner role. WSO2 Inc., Colombo, Sri Lanka An open-source software application development company providing service-oriented architecture (SOA) solutions for professional developers. Business Analyst 6/10 – 8/12 Managed client relationships with global corporations such as UBS, JPMorganChase, FHLB-San Francisco eBay, and WalMart. Developed routing patterns to efficiently integrate business systems such as web portals, ERP systems, HR systems. Coordinated actions with software engineer to implement problem resolutions, ensuring agreed upon client specifications were met. Led quality assurance for the WSO2 ESB, which is considered one of the leading products in the Enterprise Service Buses used worldwide. Diesel & Motor Engineering PLC., Colombo, Sri Lanka Represents over 65 world’s first class brands such as Mercedes Benz, Osram, Siemens in the Sri Lankan Market Engineer-Technical Solutions 6/09 – 5/10 Collaborated with business development team, with a specific focus on projects for Osram and Siemens. Created tender documents for public-sector and private-sector clients to help secure new projects. Managed multiple projects within a team of 3 engineers, requiring analysis of project needs inclusive of determining cost requirements per project. SKILLS Advanced proficiency in Microsoft Access, Excel & Project Strong mathematical, analytical and modeling skills Experience in SAP ERP Database management in Oracle, MySQL and MS Access Ability to handle multiple projects concurrently Experience with VB Programming RACHNA TIBREWALA 1108 E.Genesee St, #401• Syracuse, NY, US• Available to relocate nationwide • 1-315-751-2245 • rtibrewa@syr.edu • www.linkedin.com/in/rachnatibrewala EDUCATION Syracuse University - Martin J. Whitman School of Management Master of Business Administration (Marketing) Merit Scholarship (Full Tuition Waiver), GPA: 3.71 President of Whitman Women in Business (WWiB) Knowledge of business analytics tools: Google Analytics, SPSS, Stat Tools, SQL, MS Access Familiar with digital marketing concepts Project Management Institute Inc. Certified Project Management Professional (PMP) New York, USA May 2014 2012- 2013 PA, USA October 2011 Jamia Millia Islamia Master of Software Systems Delhi, India June 1999 Miranda House, Delhi University Bachelor of Science, Mathematics Delhi, India June 1997 EXPERIENCE Motorola Solutions, New York A $8.2 billion company, providing mission critical infrastructure devices, software, and services worldwide. 6/2013-8/2013 Portfolio Strategy Intern • • Developed strategy across a matrix organization (Engineering, Customer Response, Product Management and CXO) to pursue a new software service for enterprise mobile computers’ (EMC) installed base and new devices to increase business retention and protect product proposition. Mapped customers, partners’ and internal stakeholders’ requirements and benefits in a business case comprising of competitive landscape, revenue projection and cost benefit analysis for EMC. HCL Technologies Ltd, Noida, India 2003-2012 A $4.5 billion global IT services company in engineering and R&D services in software and hardware. Project Manager (2008-2012) • Experienced product manager, worked with Google, Samsung, LG, Motorola, and Siemens. • Products delivered - Xplore CWG 2010 app, Chitrakaar (Drawing and Annotation) app, Remote Control app for Marine Navigation Camera, Home Automation app, Multimedia Player/Author app, Online Survey App, Vaccum Cleaner Kiosk app, Drug Infusion Management app, Store Locator app, Ebook app, Retail Store Guide app • Spearheaded strategic business expansion initiatives for multi-platform mobile applications, including Google’s Android, Apple’s iOS and Microsoft Windows Phone7. • Created roadmap for frameworks/applications, productization and monetization plan for selected ideas with annual revenue potential of $3M; framework reduced development effort from 2x to 1.5x saving 25% with two platforms. • Conducted market analysis and created intelligence report to anchor expansion in mobility domain; created GoToMarket (GTM) planning for Japan Geo with sales and marketing. • Product Management for professional movie camera, mobile applications (audio/video, machine to machine, home networking, travel and web-based); worked in cross-functional teams with internal parties and external vendors integrating software, firmware and hardware. • Led ‘idea generation workshop’ for a Japanese platinum (annual revenue of $25-50M with 10+% growth rates) customer; worked with team to generate close to 300 ideas in 4 weeks to be turned into unique business plans with a revenue potential of $70K per idea. • Adept at pre-sales and business development through active involvement in RFPs for solution design and proof of concept presentations and proposals. • Knowledge of both Agile and traditional project management practices Project Leader (2003-2007) • Worked with Google Multimedia team in California to pioneer the refactoring effort, optimizing the code by almost 30% and increasing performance by 15%. The flagship product was part of the Google’s mobile operating system, Android. • Directed global customer programs for clients across globe - Panasonic in Japan, Siemens/BenQ in Europe, Samsung, LG, PalmOne, Sanyo, Nokia, and BenQ in USA. • Acted in a technical-managerial role to oversee the project lifecycle including technical troubleshooting for the delivery team and customer point of contact for product services acceptance. Coordinated with HCL offshore team for timely deliveries. • Received “Bravo Award for Excellence in Work & Innovation” for playing a multifaceted role at client location in California. • Awarded monetary recognition by PacketVideo Corp, California for successfully delivering multimedia player software to mobile division of Siemens (BenQ) in Denmark. LU YIN 702 Ivy Ridge Road, Apt 33, Syracuse, New York 13210 / 315-­‐706-­‐2810/ lyin07@syr.edu EDUCATION Syracuse University, Martin J. Whitman School of Management Master of Business Administration Concentration: Marketing, Supply Chain and Operation GPA: 3.50/4.00 East China University of Political Science and Law, School of Business Bachelor of Science in International Business and Trade GPA: 3.60/4.00 Syracuse, NY May 2014 Shanghai, China June 2012 PROFESSIONAL EXPERIENCE IBM Singapore Pte. Ltd Singapore Management Trainee, Global Technology Service/ Service Delivery June 2013- August 2013 • Used Excel and internal CAAP system to analyze AT&T account receivables and collaborated with TEM team, Account Payables and Procurements in ASEAN countries- Singapore, Malaysia, Indonesia, Philippines and Thailand. • Completed monthly summary reports of AT&T AR aging, is valued of 4.2 MM, and sent the final reports to managers, team leaders in Asian Pacific region and US headquarters to set further strategies with AT&T. • Participated in weekly AR meetings, which hosted by US IBM manager to discuss the current account status with analysts from Asian Pacific area. • Discussed contradicting issues with colleagues and managers from AT&T in daily meetings and attended a 4-hour face-to-face meeting with AT&T Asia Finance VP to investigate payment status of invoices with amount more than $1,000. • Audited invoices, credit notes and rebill invoices from SingTel and AT&T, distributed those correct invoices to 15 commercial account teams, and tracked invoice payment status by using 3 internal systems. JohnsonDiversey Co. Ltd, a division of Sealed Air Shanghai, China Analysis Intern, Business Planning and Processing Department January 2010- September 2011 • Modified the price clauses in new contracts and corrected information to meet corporate standard. • Used internal system to manage inventory, help logistic team to distribute products to retailers. • Completed comparable analysis between different companies, tasks including competitor's products and marketing strategy, market price of the same products, feedback of customer demand, SWOT etc. • Forecasted the production and sales trade for each quarter, collected data from sale assistants and customers and wrote quarterly report. James Principal Properties, Ltd Syracuse, NY Business Operation Developer August 2013- January 2014 • Created tracking sheet to record daily inventories from P.O.S for three Internet platforms: Zillion, Delcampe and corporate website. Managed almost 1,200 SKUs in total, each is a classic stamp with a value of more than $30. • Collected website data provided by Google Analytics, and analyzed customers’ shopping behavior and purchase preference accordingly. • Completed a brief weekly report to summarize the total sales and forecast our customers’ demand. • Introduced ways to optimize the operation process and reduce the lean time by decreased the layers and keep sustainability in supply chain. EXPERIENTIAL LEARNING PORTFOLIO National American Market Syracuse, NY Case Competition: Digital Market of CPG Industry September 2012- October 2012 • Analyzed primary data and conducted an online research to collect information on CPG industry, evaluated consumers’ attitudes and behaviors towards traditional market and digital market. • Used pivot chart, scenario manager to analyze the data collected. • Developed and presented marketing strategy to NAM managers, to help company reach CPG consumers more effectively. Haylor, Freyer&Coon, Inc Syracuse, NY September 2012- December 2012 Consulting Project: Marketing Strategy • Conducted small market research, received 62% feedback from 7 schools, and created pivot charts to show final result. • Created strategic solutions based on our research to assist the company in becoming self- sustaining. • Worked with other team members to update the company’s website. Whitman School of Management Syracuse, NY Case Competition: Business Strategy and Financial Analysis (Winner) October 2012- November 2012 • Conducted an industry analysis of GPS Tracker and related GTXC Inc. along with the whole industry. • Used Perceptual Map and SWOT to analyze company’s marketing alternatives and completed the data analysis by using Excel and SPSS. • Wrote a final report to introduce our recommendations. ADDITIONAL INFORMATION Technical Skills: Data analysis, Excel, SPSS, Access, SQL, Google Analytics; Microsoft Office, Power Point; Photoshop Language: Fluent in English, Fluent in Mandarin