SMART Objectives:
NPI Resource Development Training
Washington D.C., USA
June 2010
Presented By:
Danielle Darrow De Mora I Senior Program Manager
Post-lunch resuscitation
Where would you rather be?
• Phrase as a GOAL
• Create two related OBJECTIVES
• Record on easel paper
• Report back
•
5 minutes
Presentation Title: Smart Objectives
Presentation Sub-Title
Presented By:
Danielle Darrow de Mora I Senior Program Manager
Session Outcomes
•
•
•
•
Define goals and objectives
Describe “SMART” characteristics
List 2 advantages of a SMART Objective
Differentiate between a SMART and notso-smart objective
• Write a SMART Objective
• Have fun while learning
Presentation Title: Smart Objectives
Presentation Sub-Title
Presented By:
Danielle Darrow de Mora I Senior Program Manager
Goals vs. Objectives
• Goal:
– What you are trying to accomplish
– Longer term, broader aim
– If measurable, not a goal (instead, an objective)
• Objective:
– Breaks down goal into smaller parts
– Specific, measurable actions to realize goal
– Shorter term, more focused and tangible
– Usually more than 1 objective per goal
– Provided in solicitations
• 15 second test: Namibia RFA
Presentation Title: Smart Objectives
Presentation Sub-Title
Presented By:
Danielle Darrow de Mora I Senior Program Manager
Types of Objectives
• Process: Short term actions
– Conduct 15 condom education and practice sessions for
100 participants by September 2010
• Impact: Longer term results
– Increase XYZ group’s knowledge and skills in condom use
by 50% by December 2010
• Outcome: End goal sought
– Increase correct and condom use by 25% by January
2012
– Reduce incidence of sexually transmitted HIV from X to X
by 2014
Objectives and Activities
•
Activity:
– Tasks and actions to reach objectives
– More specific than objective
– Usually more than one activity per objective
Goal: Strengthen organizational capacity in proposal development
Objectives:
1) Provide training to current staff on key elements of proposal development
2) Add resource development expertise to staff
3) Design proposal development plan and related tools
Activities:
1.A): Staff participate in 3- day NPI RD Workshop
1.A.5) Staff complete SMART Obj. session without falling
asleep
Presentation Title: Smart Objectives
Presentation Sub-Title
Presented By:
Danielle Darrow de Mora I Senior Program Manager
Objectives, Activities and Results
• Results:
– Output of activities (completion)
– Deliverables, products
– Often a restatement of activity
Activities:
1.A): Staff participate in 3- day NPI RD Workshop
1.A.5) Staff complete SMART Obj. session without falling
asleep
Results:
1.A): 15 staff attended 3-day Workshop
1.A.5) Staff completed SMART objectives session and
managed to stay away and engaged
Presentation Title: Smart Objectives
Presentation Sub-Title
Presented By:
Danielle Darrow de Mora I Senior Program Manager
Targets,
Indicators
Result 1.A.1
Activity 1.A.
Activity 1.B.
Objective 1
Objective 2
Goal
“SMART” Objectives
•
•
•
•
5 characteristics
Acronym (with variations)
Measurable and attainable
Make your proposed project (and your
life) easier
Presentation Title: Smart Objectives
Presentation Sub-Title
Presented By:
Danielle Darrow de Mora I Senior Program Manager
SMART Objectives, cont
• Specific: Clear and well-defined
• Measurable: Can be monitored & measured
• Appropriate: Relevant to goal
– Achievable: within our control
• Realistic: Feasible given existing resources
– Relevant: see Appropriate
• Time-Bound: Duration or end date included
Presentation Title: Smart Objectives
Presentation Sub-Title
Presented By:
Danielle Darrow de Mora I Senior Program Manager
SMART Objectives, cont
• Specific: What is the specific change
or outcome desired? Who is the
target group? What is the location?
• Measurable: What is the measure
(number or percentage) to monitor
progress and performance?
• Appropriate: Is the objective relevant
to goal (if Achievable, are all of the
influential factors within our control)
Presentation Title: Smart Objectives
Presentation Sub-Title
Presented By:
Danielle Darrow de Mora I Senior Program Manager
SMART Objectives, cont
• Realistic: Are the resources such as
time, money, staff, power/buy-in,
available (if relevant—adds value and
moves toward project goal)
• Time-Bound: What is the date by
which the change will occur?
Presentation Title: Smart Objectives
Presentation Sub-Title
Presented By:
Danielle Darrow de Mora I Senior Program Manager
Advantages of SMART Objectives
• Establish realistic and effective means of
reaching overall goal
• Design feasible activities
• Measure progress
• Identify when you’ve accomplished the
objective
• Avoid setting yourself up for failure
• Compliment yourself without seeming
obnoxious
• Others?
Presentation Title: Smart Objectives
Presentation Sub-Title
Presented By:
Danielle Darrow de Mora I Senior Program Manager
Namibia RFA example (pg. 10)
B. Objective
The goal of this project is to strengthen the
capacity of indigenous organizations to
reduce HIV transmission among MARP
through comprehensive HIV prevention
services and linkages to care and treatment
for the following MARP: Men who have Sex
with Men (MSM), Sex Workers (SW) and
clients of Sex Workers including truckers,
seafarers and miners.
Presentation Title: Smart Objectives
Presentation Sub-Title
Presented By:
Danielle Darrow de Mora I Senior Program Manager
Namibia RFA example, cont.
B. Objective
The goal of this project is to strengthen the capacity of indigenous
organizations to reduce HIV transmission among MARP….
This will be accomplished by providing:
• direct support and technical assistance for the delivery of
a comprehensive package of HIV prevention services for
MARP;
• organizational capacity building for local MARP-led
organizations serving the target populations; and
• capacity development for civil society to advocate for
increased commitment by government and other
stakeholders for improved HIV prevention, care and
treatment services for the target populations.
Presentation Title: Smart Objectives
Presentation Sub-Title
Presented By:
Danielle Darrow de Mora I Senior Program Manager
Namibia, cont.
To achieve the above-stated goal, this program will
achieve the following results:
• Creation of an enabling environment for the
provision of HIV and AIDS services to MARP.
• Increased access to and demand for a core set of
HIV prevention interventions leading to reduced
risk of HIV transmission among MARP.
• Increased organizational capacity of local
stakeholders to develop, implement and evaluate
effective HIV prevention interventions.
Presentation Title: Smart Objectives
Presentation Sub-Title
Presented By:
Danielle Darrow de Mora I Senior Program Manager
Namibia, cont.
Results, cont.:
• Creation of an enabling environment for the provision of HIV and
AIDS services to MARP. This will be accomplished by developing,
strengthening and supporting MSM and SW advocates and networks
to assume leadership in the policy process; working with stakeholders,
including uniformed services and the government; and collecting data
for evidence-based decision-making and advocacy.
• Increased access to and demand for a core set of HIV prevention
interventions leading to reduced risk of HIV transmission among
MARP. The program will contribute to the delivery of essential
elements of HIV prevention for the target populations — behavior
change communications, product access (including lubricants) and
linkages to client-friendly services— that are required to prevent HIV
transmission.
• Increased organizational capacity of local stakeholders to
develop, implement and evaluate effective HIV prevention
interventions. The transfer of knowledge and skills required to
operate efficient, cost-effective, accountable and transparent
organizations managing the implementation of the integrated
interventions for MSM, SW and their clients is a core component of the
program.
Presentation Title: Smart Objectives
Presentation Sub-Title
Presented By:
Danielle Darrow de Mora I Senior Program Manager
Namibia, cont.
What are the objectives?
Are they SMART?
How can they be made SMARTer?
Presentation Title: Smart Objectives
Presentation Sub-Title
Presented By:
Danielle Darrow de Mora I Senior Program Manager
Group Activity 1
GOAL: Strengthen capacity of indigenous organizations to reduce
HIV transmission among MARP….
Original Obj.: Provide direct support and TA for delivery of
comprehensive package of HIV prevention services for MARP
SMART component
Objective
Specific - What is the
specific task?
Measurable - What are
the standards or
parameters?
Appropriate – Will this
help reach goal?
Realistic - Are
sufficient resources
available?
Time-Bound - What
are the start and end
dates?
SMARTer objective 1:
Presentation Title: Smart Objectives
Presentation Sub-Title
Presented By:
Danielle Darrow de Mora I Senior Program Manager
Group Activity 1, cont.
GOAL: Strengthen capacity of indigenous organizations to reduce
HIV transmission among MARP….
Original Obj.: Provide direct support and TA for delivery of
comprehensive package of HIV prevention services for MARP
SMART component
Objective
Specific - What is the
specific task?
Direct support ($) and TA
Measurable - What are
the standards or
parameters?
How much $, how many recipients
Appropriate – Will this
help reach goal?
Will $ and TA build capacity? What about
sustainability?
Realistic - Are
sufficient resources
available?
Enough funds? Staff to manage grants and
provide TA?
Time-Bound - What
are start/end dates?
12 month grants, plus 1.5 months for
granting.
SMARTer objective 1a: Provide 12 organizations with $100k 12month grants and corresponding TA on comprehensive HIV
prevention service delivery by August 2011.
Presentation Title: Smart Objectives
Presentation Sub-Title
Presented By:
Danielle Darrow de Mora I Senior Program Manager
Group Activity 2
How would you make these objectives
SMARTer?
Goal: Strengthen organizational capacity in proposal
development
Objectives:
1) Provide training to current staff on key elements of
proposal development
2) Add resource development expertise to staff
3) Design proposal development plan and related tools
Presentation Title: Smart Objectives
Presentation Sub-Title
Presented By:
Danielle Darrow de Mora I Senior Program Manager
Group Activity 2, cont.
Goal: Strengthen organizational capacity in
proposal development
Objectives:
1) Provide 6 months of training to 50% of current
staff on key elements of proposal development
2) Hire 1 resource development expert by
September 2010
3) Design proposal development plan and
related tools by December 2010
Presentation Title: Smart Objectives
Presentation Sub-Title
Presented By:
Danielle Darrow de Mora I Senior Program Manager