StayFold, Inc.
StayFold
Award Category: Drapery Hardware
The StayFold is the only drapery hardware product that keeps the folds
of a drape panel uniform from top to bottom eliminating unsightly
flare. It installs in seconds behind the panel with a self-adhesive pocket
tape. The device cuts installation time in half and prevents call backs
from customers. It is child and pet friendly as there are no sharp pins.
Also energy efficient, eliminating lost air between face fabric and lining
diverting air movement into the room.
2008
product
innovation
awards
Plastibec
Plastibec Web Site
Award Category: Marketing Technology
The Plastibec Web Site was created by creative professionals who
understand the challenges that represent promoting products through
the internet. Our Plastibec web site is communicating the intended
message to a captive audience. The web site is easy to use, colorful,
creative, and driven to be a source of information for our current and
potential new customers.
Available downloads; product swatches, room’s settings, product
specifications, catalogues, order forms, distributor locations, company
news, Human Resources and job postings. Plastibec’s tri-lingual web
site is really outstanding in the industry!
2008
product
innovation
awards
Plastibec
Plastibec 2007 Advertising Campaign:
Plastibec – A New Beginning
Award Category: Consumer Advertising
and Promotional Program
Plastibec began last March with the management buy out of certain
assets by it’s managing directors. At that time it was important for
Plastibec to communicate a strong message to it’s customers, that they
would be a dominant player in the North American decorative window
coverings extrusion market. It became evident that marketing and an
advertising campaign was needed. The results are impressive: in just 9
months Plastibec launched an entire new collection as well as customer
point of sale brochures and published 8 different advertisements in 2
of our industries dominant magazines (DWC and WF). Plastibec is
convinced that this marketing campaign was a “colossal” success as not
only did it maintain its current customers it also took Plastibec into its
next level of growth
The entire 2007 advertisings can be view on Plastibec Web site at:
www.plastibec.com/currentads.aspx
Designers/Producers: Marie-Claude Robert, Marketing Coordinator
and Angelo Sudano, VP Marketing, Maelstrom Communications
2008
product
innovation
awards
Plastibec
Designer Deck
Award Category: Verticals and Panel Tracks
The Providence Collection theme deck orientation addresses current
and upcoming home fashion trends. Providence it’s six distinct
decorative categories and one commodity category. One collection, to
satisfy all pallets for fashionable window dressing.
Designer deck embraces window fashion, it combines detail, patterns
and textures with color and surface finish to create artistic works. Style
names are: Americana – Bordeaux – Infinity – Leatherby – Luxor –
Provincial – Rome – Rosalie.
The Designer deck can be view on Plastibec Web site at:
http://www.plastibec.com/verticals_styles_designer.aspx
Designers/Producers: Angelo Sudano, VP Marketing & Product
Development
2008
product
innovation
awards
Plastibec
Habitat Deck
Award Category: Verticals and Panel Tracks
The Providence Collection theme deck orientation addresses current
and upcoming home fashion trends. Providence it’s six distinct
decorative categories and one commodity category. One collection, to
satisfy all pallets for fashionable window dressing.
Habitat deck emphasizes on all which is natural environment or things
which are found in nature representing the cycle of life and growth.
Style names are: Bamboo – Island – Rattan – Terrace – Thatch –
Trends – Vineyard – Wicker.
The Habitat deck can be view on Plastibec Web site at:
http://www.plastibec.com/verticals_styles_habitat.aspx
Designers/Producers: Angelo Sudano, VP Marketing & Product
Development
2008
product
innovation
awards
Plastibec
Green Initiatives
PLASTIBEC ENVIRONMENTALLY AWARE
Award Category: Green Products
Plastibec has taken environment issues very seriously and this results
in tangible actions.
Plastibec recuperates from its environmentally conscious customers
PVC material scrap “end-cuts” for recycling into packaging and other
products. Our Providence Collection is packaged entirely using 100%
“recycled” PVC materials. At Plastibec it is everyone’s duty to recycle
material, from the office paper to the manufacturing PVC scrap.
Plastibec manufacturing processes also support our Green Initiativesfrom a closed loop water cooling system to a currently experimental
“free-air” cooling system, both of which reduce our dependence of
energy sources.
Green initiatives from Plastibec can be view on Web site at:
www.plastibec.com/environmentally.aspx
Designers/Producers: Plastibec “Work-Force Team”
2008
product
innovation
awards
Plastibec
Leatherby Style
Award Category: Verticals and Panel Tracks
The “look” and “texture” of fine quality leather, bringing luxury into
your home. Inspired by the Providence Collection – Designer theme
deck, available in 12 stylish colors.
“You won’t believe it’s not leather.”
Leatherby style can be viewed on Plastibec Web site at:
http://www.plastibec.com/verticals_styles_designer.aspx
Designers/Producers: Angelo Sudano, VP Marketing & Product
Development
2008
product
innovation
awards
Plastibec
Provincial Style
Award Category: Verticals and Panel Tracks
Floral sophistication give interiors texture and life. The look of
traditional elegance with energy filled colors. Inspired by the
Providence Collection – Designer theme deck, available in 8 energy
filled colors.
<“Patent Pending” technology – CLRW™, ColorWash. Technology
which allows for the online coloration using liquid colorants in multiple
metallic coatings. >
Provincial style can be viewed on Plastibec Web site at :
http://www.plastibec.com/verticals_styles_designer.aspx
Designers/Producers: Angelo Sudano, VP Marketing & Product
Development
2008
product
innovation
awards
Plastibec
Island Style
Award Category: Verticals and Panel Tracks
Embrace nature with rustic design and earth tone colors. The simple
pleasures of life, bringing the outdoors into your home. Inspired by
the Providence Collection – Habitat theme deck, available in 6 natural
colors.
<“Patent Pending” technology – CLRW™, ColorWash. Technology
which allows for the online coloration using liquid colorants together
with design printing technology. >
Island style can be viewed on Plastibec Web site at:
http://www.plastibec.com/verticals_styles_habitat.aspx
Designers/Producers: Angelo Sudano, VP Marketing & Product
Development
2008
product
innovation
awards
Plastibec
Providence Collection
Award Category: Sampling Program
The Providence Collection vertical theme deck orientation addresses
current and upcoming home fashion trends. Seven very distinct
categories, each one inspired by today living interiors and the
possibility for letting the outside in. One collection, to satisfy all pallets
for fashionable window dressing.
The Providence collection is presented in an attractive logo embroided
carry bag that features seven very distinct categories. Decks are
categorized by collection to inspire consumers and simplify the buying
process. All decks are waterfall. Providence Collection sample bags
contain product guide and point of purchase flyers as well as color
photos of valance options. The easy to carry and consumer friendly case
may be used for shop at home or in showrooms.
A coordinating 2" Providence Collection deck (vertical and horizontal)
is also available consisting of 14 of our best selling styles.
The contents of the Providence Collection bag can be viewed on
Plastibec’s Web site at: http://www.plastibec.com/verticals.aspx
Designers/Producers: Marie-Claude Robert, Marketing Coordinator;
Angelo Sudano, VP Marketing & Product Development
Norman® USA
PerfectTilt™ Solar Shutters
Award Category: Shutters
Introducing PerfectTilt™ Solar by Norman®, a modern way to use
renewable energy for everyday efficiency. A thin solar panel attached
to the battery pack harnesses energy from the sun to supply power
for the battery. In addition to the eco-friendly design, it is especially
convenient for hard-to-reach windows and specialties such as
sunbursts, arches and rakes. Going green just got a bit easier.
2008
product
innovation
awards
Eclipse™ Shutters
Eclipse™ Shutters Sample Portfolio
Award Category: Sampling Program
The Eclipse™ Sample Portfolio was introduced this January 2008 to
our partnering fabricators as the most innovative sample book design of
its kind.
• Full color product portfolio
• Compact and easy to carry
• Fits into current Eclipse Sample Kit
• Dimensions: 7 ½" W x 13' H x 2 ½" D
• Product samples included show color and louver size options with
professionally pad printed description of each piece.
• Unique foam track system allows for easy removal of product to
show the consumer the color and size options and/or for the dealer
to update wear and tear samples and also to insert new product
introductions without having to purchase a new book each time.
• Includes a full color 10-page brochure showcasing the many design
and style options with beautiful photography illustrating different
lifestyle applications.
2008
product
innovation
awards
Provinaire Window
Fashions by Heritage
ProvinaireTM Sculpted Knit Fabrics
Award Category: Roman, Roller and Pleated Shades
New Sculpted Knit Fabrics are available exclusively in Provinaire
Roman and Roller Shades.
This 2008 addition to the line features distinctive new textiles
produced by a patented (pending) knitting process. They are made in
America of 100% polyester, noted for detail, service and easy care.
Triple-ply Sculpted Knits provide light-filtering and privacy without
additional fabrication. There are eight distinctive designs and seven
colors, available in yardage and a cut-down program.
Designers: Machelle Bloodsworth, Kenny Clayborne
Provinaire Window
Fashions by Heritage
Provinaire™ E-Screen Fabrics
Award Category: Green Products
E-Screen Fabrics, available in Provinaire Roller Shades, incorporate
MBDC-approved ingredients. 100% polypropylene, made in America,
their production requires low energy input and minimal environmental
impact. Pre-dyed yarns eliminate chemical-dye finishing and fabrics
can be recycled. Triple-ply Eco-Screens offer outstanding consumer
benefits: Usable indoors or outdoors, stain and mildew resistant, easy
care. Natural color designs, offered in yardage and a cut-down program,
mimic the attractive look of woven wood.
Designers: Machelle Bloodsworth, Kenny Clayborne
2008
product
innovation
awards
EarthSmart GSM, LLC
EarthSmart Shutters
Award Category: Green Products
EarthSmart Shutters are the worlds first 100% earth friendly shutter;
available today at a very cost effective price.
EarthSmart wood comes from sustainable plantations; this means the
trees grow to maturity in 10 years and are then cut at the bottom and
grow all over again in 10 years! No other tree on the planet can do this.
It’s the lightest hardwood on the planet, is perfect for stains and paint
and lasts forever!
2008
product
innovation
awards
Paris Texas Hardware
Valcour by Paris Texas Hardware
Award Category: Drapery Hardware
The sophisticated shapes and details are what make Valcour less of
a collection and more an assortment of elegant discoveries. Six finial
designs and one end cap coordinate with 2” diameter fluted poles, rings,
and single cradle brackets. A double bracket is also available; the back
cradle accommodates a 1 3/8" diameter fluted pole. Three holdback
designs complete this collection.
Valcour is available in Elmbrook, Wildwood, and Antique Gold.
2008
product
innovation
awards
Paris Texas Hardware
Dominion by Paris Texas Hardware
Award Category: Drapery Hardware
Inspired by mid-century modernism, Paris Texas Hardware introduces
its latest drapery hardware collection: Dominion. This retro-modern
collection combines materials, utility and organic forms to bring a pure
and simple feel to today’s modern window. With a palette of playful
shapes and furniture-inspired finishes, outfit a sleek, modern room or
add an avant-garde edge to a traditional room.
Four finishes: Carob, Wenge, Corona and Brushed Nickel
Finials and brackets coordinate with 1 ¼" diameter metal rods
Somfy Systems, Inc.
Tilt WireFree™ RTS System
Award Category: Motorization
Somfy’s Tilt WireFree™ RTS System features built-in RTS and the
Telis Modulis RTS remote. It offers simple installation and eliminates
the need for wires because it is battery powered. The Modulis RTS
offers the industry’s fist dimmer for natural light control and features a
scroll wheel for precise tilting of blind slats. Because it’s RTS, it offers
flexible control of individual window coverings or groups of window
coverings without the need to aim the remote.
2008
product
innovation
awards
Springs Window
Fashions LLC
Graber® Slide-Vue™ Cellular Shade
Award Category: Cellular Shades
The new Graber Slide-Vue cellular shade captures all the benefits of
a CrystalPleat® shade in a vertical orientation. Our patent-pending
technologies include dual moveable side rails that easily adjust to fit
any window and create flexibility for positioning on the right, left or
center of the window, and safety release fabric stems that protect the
material from ripping or tearing. The streamlined headrail does not
require a valance and Slide-Vue is available in all CrystalPleat fabrics,
colors and cell sizes.
2008
product
innovation
awards
Springs Window
Fashions LLC
Graber® Panel Accents™ Sliding Panels
Award Category: Verticals and Panel Tracks
Introducing Graber® Panel Accents™ Sliding Panels, a modern
alternative to standard window treatments! Perfect for patio doors,
wide windows or as a room divider, these versatile panels slide along a
smooth operating and rust-resistant aluminum track. They feature a
patent-pending panel attachment design that reduces light gap between
panels and securely holds heavy materials. Sliding Panels are available
in the same materials and colors featured in the Graber Solar/Roller
and Natural Shade collections.
Springs Window
Fashions LLC
Graber® CrystalPleat® Cellular Shade
Sampling Program
Award Category: Sampling Program
The new Graber CrystalPleat Cellular Shade sample book and
companion pieces were designed after input from dealers and
consumers. The upscale book design includes large removable swatches
that can be viewed using a suction cup window mount, removable
collection decks, and an inspirational “book within a book”. Companion
merchandising pieces include posters, dealer and consumer brochures,
advertising CD, window decals, counter cards, and headrail signs. The
sampling program has resulted in over 15% increase in sales.
2008
product
innovation
awards
Hunter Douglas
New Luminette® Privacy Sheers Sample Book Kit
Award Category: Sampling Program
Themed “Get the Big Picture,” the compact new sample book clearly
and concisely communicates the Luminette sheers message, “Limitless
widths. Infinite light control. The sheerest sheers.” The book is
consumer-friendly, self-guided and easy-to-shop.
The Sample Book Kit also includes a compact, easy-to-carry memo
sample binder that contains 42 large fabric swatches for dealers to use
in presentation boards or for them to leave with their customers.
Helser Brothers, Inc.
Jewels™ By Debra May Himes
Award Category: Drapery Hardware
Jewels™ is the result of a two year collaborative effort between Jay and
Mark Helser of Helser Brothers, and Debra May Himes, ASID. This
partnership has produced a truly ground breaking new concept in
window treatment hardware.
Conceived with the professional designer in mind, Jewels™ allows
the designer complete freedom in design, proportion, scale and
color. Whether the goal is traditional elegance or the simplicity of
contemporary style, Jewels is the answer.
2008
product
innovation
awards
Hunter Douglas
Vignette® Modern Roman Shades
Top-Down/Bottom-Up design option
Award Category: Specialty Applications
Unlike any other Roman shade available today, the versatile Vignette®
Top-Down/Bottom-Up design option not only allows the fabric to
stack in neat folds at the bottom of the window when the shade is
lowered, but remarkably, the entire shade disappears completely into
the fabric-covered headrail when raised. There are no exposed rings or
grommets, and the lift cords are concealed between the front and rear
fabrics for a clean exterior appearance plus added child and pet safety.
Since the September introduction of this design option, it is already 10
percent of the Vignette unit mix.
2008
product
innovation
awards
Hunter Douglas
Silhouette® window shadings Quartette™
with UltraGlide® Operating System
Award Category: Shadings and Sheers
The Quartette™ four-inch vane size from Silhouette® window shadings
provides superior view-through to any other window shading option
on the market today. To enhance this popular feature, the Silhouette
Brand has developed the Quartette with UltraGlide® operating system.
This new system adds another element of child safety and convenience
to the four-inch offering with one cord, one continuous length and no
need to drill into treasured window casements or painted drywall.
2008
product
innovation
awards
Hunter Douglas
Views: An Inside Look at Hunter Douglas
Award Category: Trade Education Program
Views: An Inside Look at Hunter Douglas, a trimester magazine
distributed to 31,000+ retailers, covers the latest products, programs
and company initiatives with the overall objective of educating dealers
about how they can build their businesses. The magazine has just
been redesigned with a bold new graphic look that captures attention
from page to page. It includes more features and success stories from
individual Hunter Douglas dealers than ever before. Compelling photos
highlight the dealers as well. The new format also marks on the top of
the page the product featured in a particular section.
Response to the redesign has been extremely positive from dealers and
fabricators.
Hunter Douglas
Designing Windows Magazine
Award Category: Consumer Education Program
Volume 2 of the Hunter Douglas Designing Windows magazine is
a single marketing piece that showcases the company’s full array of
products. It continues to illustrate the beauty, quality and many options
of Hunter Douglas custom window fashions, with all indicators
pointing to this new edition being as successful as the first.
Designing Windows guides consumers through the selection process,
from defining their style preferences and practical needs to choosing
specific window fashions. Up front, editorial sections inspire the
imagination with beautiful room settings showcasing how the products
complement a variety of décors. New sections include “A Designer’s
Report” focusing on top designers and how they work with light and
a feature on “White. The One Essential Color.” Behind, the product
pages – with detail shots and key features and benefits copy – illustrate
the wide array of styles and options. A summary chart allows for easy
product comparison. The iMagine™ Design Center is showcased next
to the back cover.
Ideal for in-store, as a leave-behind on sales calls, for distribution at
events or for targeted mailings, Designing Windows can be customized
with a dealer’s information and logo on a letter bound into the spine at
the inside cover. There are more than 600,000 magazines in circulation.
Dealer feedback has been extremely positive.
Hunter Douglas
Hunter Douglas 2007 Trade Advertising Inserts
Award Category: Trade Advertising and Promotional Program
Hunter Douglas trade advertising programs continue to be strategically
positioned to communicate to our retail customers any product updates and new
sales, marketing and/or training programs, as well as other topics of importance
to dealers’ businesses. The insert format has become a signature style for Hunter
Douglas and capitalizes on cost efficiencies, impact and strong presence afforded
the corporate brand as a result of it.
Three multi-page, multi-product/program inserts are created each year, timed
to coincide with three key product/program launches (February, May and
September)
• Each insert summarizes the most important aspects of each new product and
program, presented through both copy and visuals
• The inserts appear in key industry trade publications and are provided in
large quantities to Hunter Douglas fabricators for customizing with their
own information and then mailing to their dealer database and/or using as a
reference piece during sales calls
• The bundling of multiple stories into one comprehensive, cohesive advertising
unit serves multiple purposes, as proven out by surveying a sampling of trade
magazine readers:
• The size and scope of the unit attracts significantly greater reader attention
than multiple self-standing advertisements could achieve on their own, while
also reinforcing Hunter Douglas as the marketplace leader.
• As a self-contained and removable communication piece, dealers appreciate
that they can keep it on file for future reference.
2008
product
innovation
awards
Hunter Douglas
Silhouette® window shadings
Matisse Collection™ of Colored Sheers and Vanes
Award Category: Shadings and Sheers
Bold is the new neutral! The 2008 expanded Silhouette® Matisse
Collection™ of Colored Sheers and Vanes introduces bright, fashionforward hues that serve as a basis for a room’s décor and mood — for
a total of 10 choices, up from the original six. Newly available in the
light-dimming Silhouette Bon Soir™ vane as well as in the translucent
Originale™ vane, the new Matisse Collection will be offered in both
the three-inch and the exclusive Quartette™ four-inch vane sizes in all
available lifting systems.
Hunter Douglas
Pirouette® window shadings
Award Category: Shadings and Sheers
A totally new concept in light control, Pirouette® window shadings
feature soft adjustable horizontal fabric vanes attached to a single sheer
backing. With the gentle pull of the operating cord, textured fabric in
delightful colors transforms from what appears to be cascading folds to
contoured vanes, allowing an enhanced outside view through the sheer
backing.
More specifically, when opened, the top and bottom of each vane shift
closer together in the back, creating a soft outward fold and allowing
light to filter gently through the fabric sheer and offering a softened
view of the outside. When closed, the vanes slide into a flattened
position for excellent light blockage and a smooth look similar to that
of a classic fabric shade. Vanes can also be partially raised for a gently
contoured look that still maintains privacy, or adjusted to different
levels for variable light control.
Available in two vane sizes – 4" Petite and 5" Grande – and for
windows up to 10-feet wide by 10-feet high in three textured fabric
styles for a total of 44 fabric/color combinations in semi-opaque and
room-darkening opacities. The UltraGlide® single retractable cord
lifting system and the EasyRise™ continuous cord loop system are
offered.
Sales have tripled expectations.
2008
product
innovation
awards
Hunter Douglas
Enhancements to Luminette® Privacy Sheers
Award Category: Shadings and Sheers
Luminette® Privacy Sheers now target an even broader customer
base with more contemporary design elements, fabric textures and
enriched color. The new Quintette™ 4 ¾-inch vane size opens the view
dramatically compared with the Classic 3 ½-inch vane size, providing
a contemporary look that can cover large expanses with beautiful soft
contoured fabric with privacy and light control. This new vane size
features an equally contemporary fabric called Portico with a screenlike open weave for a modern and airy effect in six colors. The new
Angelica Luxe fabric collection offers luxurious colors in six rich,
organic earth tones.
The entire Luminette color offering has been refreshed, focusing on
the top-selling home décor colors. Each of the fabrics in the collection
– Angelica, Angelica Luxe, Linéa, Portico, Sheer Linen, Stria and
Summer Breeze – are offered in six colors in both translucent and
room-darkening vanes for a total of 84 fabric/color combinations.
A cordless Traveling Wand™ option makes operation fast and easy.
Great for sliding glass doors, this system can be used to both rotate
the vanes and push or pull the sheer open or closed. The PowerGlide®
motorization system now includes Platinum™ Technology, offering both
infrared line-of-sight and radio frequency out-of-sight group control
technology.
2008
product
innovation
awards
Hunter Douglas
Nantucket™ window shadings 2007 Sample Book
Award Category: Sampling Program
The Nantucket™ window shadings sample book features a fabricwrapped cover with close-up product photography showcasing
Nantucket window shading’s unique construction and lighttransformation abilities. Inside, a photo book filled with stunning
product photography explains product features and benefits. Tab pages
explain the benefits of Nantucket shadings; available lifting systems,
options and applications; the Playful Possibilities™ collection; and the
Counterparts® program.
Also included, a large working swatch, fabric decks showing all 45
SKUs offered and a hardware color guide.
Nantucket unit sales grew 18 percent in 2007 with the launch of the
new book in May.
2008
product
innovation
awards
Hunter Douglas
PremieresSM 2007: Imagination Within
Award Category: Trade Education Program
PremieresSM delivers knowledge about new Hunter Douglas products
and how to sell them. Twenty fabricators hold training events across
North America, and in 2007, approximately 12,000 dealers were
trained. The training is broken into modules and teamed with a
portable professional display system contained in rolling cases.
Participants were enticed to attend training after receiving a creative
invitation introducing the imagination theme. The three dimensional
invitation used inspiring words to provoke their thoughts about the
new program this year. An opening video featured a representation of
one’s imagination to inspire Dealers to creatively position themselves
as the most innovative Hunter Douglas Dealer in the industry.
Other learning platforms included PowerPoint, videos, displays and
workbooks.
Customizable by fabricators, Premieres workshops ran four hours, with
class sizes from 15 to 100 people.
Those attending Premieres have increased sales up to 30 percent over
dealers that don’t participate in any training.
2008
product
innovation
awards
Hunter Douglas
Hunter Douglas Platinum™ Technology
Award Category: Motorization
Hunter Douglas Platinum™ Technology combines the best features
of infrared (IR) and radio frequency (RF) communication to control
motorized window fashions. This proprietary system uses a new
ergonomic remote and allows users to control a single window covering
or multiple window fashions simultaneously. Individual window
coverings can be operated up to 30-feet away in the infrared mode.
By adding radio frequency, the remote no longer needs to be pointed
directly at a receiver eye for operation. Users can control window
coverings up to 100-feet away and don’t even have to be in the same
room as the window covering(s).
Platinum Technology is available with Hunter Douglas PowerRise®,
PowerGlide® and PowerTilt™ battery-powered motorized systems as
well as with select hard-wired systems. Hunter Douglas hard-wired
systems with Platinum Technology™ are switch control with the option
of remote control. This single standalone switch unit replaces the
multiple-component kits of old and can simultaneously operate up to
two shade motors (in parallel).
Installation is simple and hard-wired motorized window coverings
from Hunter Douglas can be easily integrated into any new or existing
home automation system.
Sales have exceeded projections.
Hunter Douglas
iMagine™ Design Center
Award Category: Marketing Technology
A click away from the home page of www.hunterdouglas.com, the
iMagine™ Design Center is an interactive gallery that allows consumers
to see every Hunter Douglas window fashion in its full-range of colors,
fabrics and constructions on windows in customizable room settings.
There are 43 brands and 3,037 SKUs featured. Potential buyers can
then visit their Hunter Douglas dealer with ideas in mind, allowing
dealers to close sales more quickly and profitably.
The site is unlike other image-rendering tools because it visually
displays the effects of light in the room through the window fashion.
Users must choose a product and are then given the opportunity to
view detailed images and also see the window fashion in a variety of
room settings. Both options allow consumers zoom in and out, change
fabric, colors, opacities, textures and more, and easily toggle between
the two views. The room scenes can be customized with a vast selection
of floorings, upholstery and bedding fabrics, and Benjamin Moore® wall
colors.
The iMagine Design Center also provides links to product videos and
“Special Features” highlighting the qualities of the selected product as
well as the Dealer Locator.
The launch of iMagine in June helped set records for page views and
visits to hunterdouglas.com for 2007. Almost 3.5 million page views
and just under 1.5 million brand SKUs have been viewed to date.
2008
product
innovation
awards
Hunter Douglas
hunterdouglas.com Product Videos
Award Category: Marketing Technology
Available by clicking on the “View Product Videos and Brochures” icon
on the left side of the home page, these innovative online videos show,
in detail, a range of Hunter Douglas products in use on real windows.
Varying in length from one to three minutes, these online videos are
unique in the industry and feature many of the window fashions and
ground-breaking lifting systems available.
Consumers’ preferences become clearer as they see and hear about the
products and the range of fabrics, colors and lifting systems. It makes
trips to the dealer an easier process.
Forty-four percent of videos are viewed in their entirety and a quarter
million videos were viewed in 2007.
2008
product
innovation
awards
Hunter Douglas
Gallery™ Display Environment
Award Category: Point of Sale Display
Hunter Douglas Gallery™ dealers offer the ultimate shopping
experience by providing a display “environment” that allows consumer
to see all their Hunter Douglas product choices quickly and easily. The
Gallery dealer now has a second choice in display design. He/she can
choose either the current, more traditional style Gallery or the new,
contemporary style.
The new, contemporary Gallery Display Environment features a rich
dark maple wood with aluminum accents. Each window opening is
backlit and the new system has large color photography as well as
several areas for promotional messages that can be easily changed.
Optional pieces include the Highlight module which helps to
“highlight” promotional or new products and an extra workstation.
In March, the traditional Gallery Display Environment will also offer
a “Retrofit” option that allows existing Gallery dealers to substantially
transform their existing display cost-effectively and easily. The
“Retrofit” Program includes five display components with which
dealers can refresh their environment. They can choose all five or any
one of the five.
2008
product
innovation
awards
Hunter Douglas
The Silhouette®. Life in a Whole New Light Campaign
Award Category: Trade Education Program
The Silhouette®. Life in a Whole New Light campaign trained
nearly 12,000 dealers on how to sell premium products in 2007.
Approximately 320 training sessions were conducted using videotaped
testimonials from top Silhouette retailers across the country. A
Silhouette® Special Savings Event was released to dealers who attended
the training and provided end consumers with savings of $50 per
Silhouette shadings with a maximum of five shadings per household.
The savings event ran from March 1 through May 31, 2007 and
resulted in an 18% unit increase in unit sales for the period in the
midst of a national economic downturn. The training coupled with
the promotion proved to be one of the most successful campaigns in
Hunter Douglas history.
Comfortex Window
Fashions
Envision™ Roller Shades featuring
the EcoGreen™ Collection
Award Category: Green Products
The EcoGreen™ Fabric collections within the Comfortex Envision™
Roller shade line offer three environmental responsible features:
PVC-free, completely recyclable and LEED Certification friendly. The
PVC-free fabrics contain no volatile organic compounds (VOCs),
eliminating the need for off-gassing and improving indoor air quality.
Being recyclable, EcoGreen fabrics are diverted from landfills and
reclaimed. Lastly, EcoGreen fabrics may help a total project achieve
LEED Certification by contributing toward Energy Performance,
Material and Resource Use and Indoor Air Quality, three of the five
credit categories needed.
The EcoGreen fabrics can be easily found by looking for the green and
yellow EcoGreen logo with the Envision Roller Shade sample book and
program materials.
Designers and Development Team for Envision™ Roller Shades
featuring the EcoGreen Collection
Corina McRee
Richard Watkins
2008
product
innovation
awards
Comfortex Window
Fashions
Envision™ Roller Shades
Award Category: Roman, Roller and Pleated Shades
No other product can provide design and cutting edge fashion on a
budget like Comfortex Envision™ Roller shades can.
Embracing styles and fabrics from around the world, hundreds of
fabrics ranging from solids to designer screens, the Envision Roller
Shade collection offers an expansive style collection to match the
looks and desires of any décor. The energy efficient SilverScreen™ and
environmentally responsible EcoGreen™ lines will appeal to consumers
who are looking for style with an emphasis on responsible stewardship.
Color coordinated hardware, two different cassette head rail styles and
the option of motorization offer the finishing touches in customization.
Designers and Development Team for Envision™ Roller Shades
Corina McRee
Richard Watkins
2008
product
innovation
awards
Comfortex Window
Fashions
Woodwinds® Wood Alloy Blinds with Fine Finish
Award Category: Wood/Faux Woods Blinds
The Comfortex Woodwinds® Fine Finish wood tone collection
recreates the natural characteristics of real wood in combination with
durable Woodwinds thermal polymers. Perfect for windows exposed to
sun, humidity and moisture, Woodwinds material doesn’t warp, crack
or fade. The Woodwinds Fine Finish Collection is consistent in both
color tone and pattern across all slat, valance and bottom rail profiles.
The Woodwinds Fine Finish Collection is available in nine wood tone
colors and four unique slat profiles.
Designers and Development Team for Woodwinds® Wood Alloy Blinds
with Fine Finish
Shane Brunell
S.J. Kahng
John Fitzgerald
Thomas Marusak
Jay Vandervoort
Comfortex Window
Fashions
Symphony® Blackout Double Honeycomb Shades
“The Insulator”
Award Category: Cellular Shades
Comfortex Symphony Blackout Double Honeycomb fabric collection
named “ The Insulator” combines superior insulation with the best of
cellular shade light control. The insulating attributes of the double
honeycomb Symphony Blackout fabric is boosted by the addition of
an integrated foil lining to which keeps homes cooler in the summer
and warmer in the summer. This energy smart cellular fabric is offered
in fifteen fashion forward colors in 10 hardware applications. Add
the WCMA award winning ComforTrack™ Energy Saving Sidetrack
option to further enhance energy efficiency and achieve nearly 100%
light blocking capability.
Designers and Development Team for Symphony® Blackout Double
Honeycomb Shades “ The Insulator”
Shane Brunell
John Fitzgerald
Richard Watkins
2008
product
innovation
awards
Comfortex Window
Fashions
Shangri-La® Paradise Collection of Sheer
Horizontal Shadings
Award Category: Shadings and Sheers
Shangri-La® Paradise Sheer Window Shadings collection offers all the
features of high end window shadings at an attractive price point for
the value conscious consumer. Available in a neutral color palette with
2" and 3" vane widths, Paradise Window Shading fabric is available on
a “Roller Only” system that can be installed under existing draperies
or cornices. This “Roller Only” version can save consumers even more
money and adapt to many more window applications.
Designers and Development Team for Shangri-La® Paradise Sheer
Horizontal Shadings
Shane Brunell
John Fitzgerald
Scott Pauley
2008
product
innovation
awards
Comfortex Window
Fashions
Shades Now, Pay Later Comfortex BlindCrafter Credit
Card Program
Award Category: Consumer Advertising
and Promotional Program
In today’s soft economy, consumer financing is one tool window
treatment dealers can use to dramatically grow their business. Shades
Now, Pay Later program provided Comfortex BlindCrafters Comfortex
funded access to 12 months of no payment, no interest financing for
their customers. Comfortex and GE Finance research shows that the
average order size using the BlindCrafter Credit Card Program is 4.5
times larger than the traditional credit card payment.
Shades Now, Pay Later created a formal, easy to implement
promotional program utilizing the Comfortex BlindCrafter Credit
Card program, backed by GE Finance. Each BlindCrafter Center
received an advertising and store merchandising kit including banners,
POP signage, hanging ceiling signs, shade wobblers and ad templates
for door hangers, direct mail cards and FSIs. Corporate support and
promotion was provided through the web site BlindCrafter.com and
e-mail campaign.
Designers and Development Team for Shades Now, Pay Later
Comfortex BlindCrafter Credit Card Program
John Fitzgerald
Corina McRee
Christopher Ahl
2008
product
innovation
awards
Comfortex Window
Fashions
Woodwinds® Wood Alloy Blinds Recycling
Award Category: Green Products
The wood alloy slats, bottom rail, wands and valances which make up
a Comfortex Woodwinds Wood Alloy Blinds all can be reused in the
manufacturing process. Comfortex blends recycled wood slats which
that is ground into a fine powder with high performance, recyclable
plastics to form the patented Wood Alloy products. Once these
products exceed their useful lifetime, they can be easily recycled for
the same manufacturing process and used again in the creation of new
Wood Alloy window fashion products.
Consumers will receive incentives when they choose to redecorate
and recycle their Woodwinds Blinds by returning it to Comfortex for
component reuse.
Designers and Development Team for Woodwinds® Wood Alloy Blinds
Recycling Program
Shane Brunell
John Fitzgerald
Thomas Marusak
Radiant Blinds, Inc.
Radiant Blinds
Award Category: Horizontal Blinds
Radiant Blinds produce light on demand. In Radiant Blinds, the
interior facing side of every slat produces ambient light like that of a
bright, sunny day. Systems come standard with programmable, fully
automated tilt control and an automated Sunrise & Sunset mode, in
which the blinds awaken the user in the morning by ‘pretending’ to be
the rising sun, brightening at user selectable rates until the living space
is beaming with gorgeous light.
Hunter Douglas
Hunter Douglas International Alliance Conference
Award Category: Trade Education
The first-ever International Alliance Conference at the Colorado
Convention Center in Denver ran from July 25 to 27, 2007.
It was the first event of its kind where more than 3,000 Hunter
Douglas aligned retail dealer attendees from North America and
around the globe along with fabricators, select marketing partners and
Hunter Douglas management and product brand teams all gathered
together, at the same time and under one roof. More than 4,000 people
were in attendance.
The 92,000 square feet of exhibition space was filled to capacity with
the most comprehensive presentation of products ever shown at one
time. An array of marketing, merchandising and education programs
was also showcased.
“It was like a shot in the arm, got people moving toward improving
their businesses, it’s easy just to hum along and stay with the same old
thing,” said Kathy Kiefer of A Well Dressed Window in Omaha.
General Colin L. Powell, USA (Ret.), gave the keynote address. Other
speakers included the Mayor of Denver, top business guru Daniel Burrus,
leading design expert Michelle Lamb and retail expert George Whalin.
“ This was an industry first. Never before has Hunter Douglas or
any other window covering company brought together such a large
and extraordinary gathering of retail dealer talent to learn and grow
together,” said President and CEO Marv Hopkins.
Hunter Douglas
Designer Roller Shades
Award Category: Roman, Roller & Pleated Shades
This season brings an invigorated selection of textures, colors, custom
design options and lifting systems to a timeless favorite. Designer
Roller Shades, previously Remembrance window shades, has a new
look, new design options and a new name. Three key fabric categories
make up the line: Traditional, Natural and Soft, which is the first of
its kind in the industry. A total of 189 SKU’s, 124 of which are new,
are available in 26 distinctive collections. New design options include
a redesigned round bottom bar, decorative bottom bar end caps that
function as finials, faux-wood slats and designer tape trims. New lifting
systems are also available, including an upgraded cordless lifting system,
a dual roller and a quiet motor.
2008
product
innovation
awards
Hunter Douglas
Greenscape fabric for Designer Screen Shades
Award Category: Green Products
This new residential screen fabric is PVC-free, earth-friendly and
recyclable with no off-gassing. It comes in seven fashion-forward colors.
Hunter Douglas
Ariosa™ fabric for Duette® honeycomb shades
Award Category: Cellular Shades
The Ariosa™ fabric for Duette® honeycomb shades offers a distinctively
soft-hand texture combined with proprietary stain release technology
for unmatched durability and easy cleaning. Ariosa is the only softhand fabric on the market that offers premium fabric quality and
texture with added protection against stains. Stain release technology
provides a protective barrier which repels water and stains and allows
for easy stain removal backed a lifetime limited warranty. Offered in
the ¾" pleat size, Ariosa helps broaden the appeal of Duette shades to
younger consumers with its bold colors: Banana Cream, Greenwillow,
Mandarin Coral, Cinnabar and Aquamint. Ariosa is currently available
in the most popular lifting systems.
2008
product
innovation
awards
Hunter Douglas
Elan™ fabric for Duette® Architella™
honeycomb shades
Award Category: Green Products
The Duette® Architella™ Collection of honeycomb shades features
a unique, patented construction consisting of a honeycomb nestled
within a honeycomb. This provides two more air pockets than
traditional honeycomb shades and dramatically increases R-values.
The Duette Architella Collection offers R-values up to 7.73 on doublepane windows with Low-E glass, among the highest in the industry. It
is available in two fabrics: Panache and the new Elan™, a luxurious and
refined silk-like fabric with a woven-like appearance selected for its
lustrous finish and durability. Priced the same as the relaxed, textural
Panache, it is available in 10 shimmering colors in both semi-opaque
and opaque fabric options in ¾" and 1 ¼" pleat sizes. Because of the
unique double honeycomb construction, the Architella Collection
boasts crisp pleat definition and deep color saturation.
Hunter Douglas
Enhancements to Heritance® hardwood shutters
Award Category: Shutters
Heritance® hardwood shutters, the best and most comprehensive
offering in the genuine wood category, are now offered in 100 standard
colors, including more than 60 artisan-grade paint colors and over 30
rich stains. Custom-color matching is also available. There is also an
expanded selection of unframed specialty shapes; new arch and angle
top panels; a range of new framed specialty shapes; two additional
frame options: the Tilt-In Z-frame and Colonial Z-frame; a 4 ½"
louver; and enhanced specifications with the first divider rail at 72."
Hunter Douglas
Alustra® Duette® Architella™ Sheer Opalessence™
Award Category: Green Products
Trend-setting Alustra® Duette® Architella™ Sheer Opalessence™
takes two already distinctive fabrics and pairs them up for a stunning
visual effect. The soft, outer Whisper™ sheer allows the sparkle of
the inner Opalessence fabric, which contains flecks of natural mica,
to subtly shine through for a new design sensibility. Combined with
the superior energy efficiency inherent in the Duette Architella
honeycomb construction, this unique product provides two more air
pockets than traditional honeycomb shades and dramatically increases
R-values to up to 7.86, among the highest in the industry. Alustra
Duette Architella Sheer Opalessence offers the aesthetic beauty of a
honeycomb sheer without sacrificing light control or energy efficiency.
2008
product
innovation
awards
Hunter Douglas
Country Woods® and The EverWood®
Collection Sampling
Award Category: Sampling Program
The coordinated sample program creates a comprehensive and
consistent selling system for Hunter Douglas horizontal blinds,
offering two sample books of similar height and styling for maximum
visual impact. They include removable decks, valance and tape swatches
as well as a photo book that includes an overview of the entire Hunter
Douglas Horizontal Blind Program, plus the respective features and
options available as the customer is taken step-by-step through the
selection process. For in-home sales, a set of stylish, coordinated
sample bags are available complete with all decks, valance swatches, a
decorative tape deck with seven-inch swatches and a mini photo book.
Hunter Douglas
Designer Roller Shades Sample Book
Award Category: Sampling Program
The new sample book from Designer Roller Shades from Hunter
Douglas follows a theme of “look, feel, design.” It beautifully showcases
all of the new design features including fabrics, faux wood slats, designer
tapes and petite gimp trims and hardware colors. Large swatches along
with inspiring photography highlight the endless design options. The
sampling includes the sample book, a 10-pack of consumer brochures,
Reference Guide section and display shade coupon.
2008
product
innovation
awards
Hunter Douglas
New Alustra® Collection Sampling
Award Category: Sampling Program
The new Alustra® Collection gold and silver sample books were
designed to present the stunning features and benefits of the
new expanded collection, showcasing the exquisite new product
introductions. With coordinating silver and gold handles for easy
carrying, they readily accommodate future introductions and fit into
the existing Alustra display and tote bag. New collateral includes 8½"
by 11" 40 page photo books and 5 ½" x 8 ½" consumer brochures
with inspirational photography that highlights the new product
introductions and offer an overview of the collection.
Hunter Douglas
The Hunter Douglas Learning Center
Award Category: Trade Education Program
This centralized Web-based portal provides Hunter Douglas dealers,
designers, installers and fabricators with world-class training and
education.
It contains and tracks 226 learning options in interactive online, audio,
video, written and instructor-led formats to satisfy all learning styles.
All Hunter Douglas dealers may take 23 free online product training
courses. The Professional Dealer Program offers over 100 courses in
professional development, sales and customer service skills. Dealers
may earn Certified Professional Dealer status to set them apart from
competitors and give them recognition as experts in the industry.
The Professional Fabricator Program enrolls all Hunter Douglas sales
and customer service representatives in a comprehensive training and
development program covering six core competencies with over 115
courses.
Since the mid-2007 launch, 4915 learners have completed 18,887
courses!
Hunter Douglas
Hunter Douglas Summer Sale Event
and Fall 3-in-1 Promotion
Award Category: Consumer Advertising
and Promotional Program
Hunter Douglas developed and executed two fully integrated marketing
programs during the important summer and fall/winter selling season
that offered aligned dealers unique opportunities to increase store
traffic and close larger and more profitable sales. Both were advertised
in national magazines as well as online on top-performing Web sites.
The first-ever Hunter Douglas Summer Sale Event in effect from June
1 through August 31, 2007 offered consumers special rebate savings
on many of the best selling and most sought after Hunter Douglas
products. Of particular note, there were no minimums or maximums,
so savings were applied to every qualifying product purchased. Free
upgrades on select products were also included.
The 2007 Fall 3-in-1 Promotion featured three important components:
the annual Holiday Savings Event, along with Child Safety and Energy
Efficiency Promotions. This program was designed to draw consumers
to aligned Hunter Douglas dealers with a combination of limited-time
rebates and free upgrade tied into seasonal topics that consumers find
timely and important.
Both promotions were supported at the dealer level with advertising,
direct marketing and points-of-sale materials.
2008
product
innovation
awards
Hunter Douglas
Pirouette® window shadings Sample Kit
Award Category: Sampling Program
Centerpiece of the Pirouette® window shadings Sample Kit, the
convenient sample book includes inspiring room-setting photography;
large swatches of all 44 fabric/color combinations; a working sample
in both vane sizes; a full-color brochure illustrating the product’s
versatility and simplicity; technical information and care and
maintenance instructions. In the inside back cover of the sample
book, a marketing DVD provides ready-to-print materials, including
consumers ads and postcards and a sell sheet and order forms that
contain everything dealers need to know to specify and sell Pirouette
shadings. Also included in the kit, a limited-time offer for a choice of a
free hand sample or $50 custom display shading.
Comfortex Window
Fashions
Save Now, Recycle and Save Again Campaign:
Woodwinds® Wood Alloy Blinds Recycling Program
Award Category: Consumer Education Program
Comfortex’s Save Now, Recycle, Save Again focuses on educating
consumers about buying a Woodwinds® Wood Alloy Blinds which are
made of recycled materials and can be recycled. Consumers help to save
the environment by purchasing a Comfortex Woodwinds Blind which
is made from recycled materials and does not use any newly cut timber.
When it comes time to redecorate, consumers are able to recycle their
blind. When the consumer recycles the blind, they are rewarded for
their stewardship with a certificate to use on their next purchase of
Comfortex product.
The wood alloy slats, bottom rail, wands and valances which make up
a Comfortex Woodwinds Wood Alloy Blinds all can be reused in the
manufacturing process. With 90% of Americans agreeing with this
statement “I am concerned about the environment”, there is no better
place to start than at home.
Designers and Development Team for Save Now, Recycle and Save
Again - Woodwinds® Wood Alloy Blinds Recycling Program
Shanley Alber
Lori Christian
Allison Faul
John Fitzgerald
Thomas Marusak
2008
product
innovation
awards
Hunter Douglas
Heritance® hardwood shutters Sampling Kit
Award Category: Sampling Program
After conducting countless dealer and fabricator interviews and
hundreds of hours of research, the new Heritance® Sampling Kit
works hand-in-hand with the selling process. Innovations include:
picture book starting with a Hunter Douglas Custom Shutter Division
decision tree. Each consecutive spread offers an engaging room photo
and all corresponding available options, so that customers are taken
step-by-step through the process to select a color, louver size, operating
system, frame, configuration and hinge color. Every color in the kit is
a removable chip that can be held next to the window. A separate box
includes all frame, valance, hinge and louver options.
This is the first of three sampling kits in the Hunter Douglas Custom
Shutter Collection that will be standardized for consistency and ease.
Levolor Kirsch Window
Fashions
Levolor Custom Natural shades Sample Book
Award Category: Sampling Program
The Levolor Custom Natural shades sample book continues Levolor’s
easy to use format. Individual swatches are laid out on pages for easy
viewing and integrated into photography to give consumers decorating
ideas. A “1-2-3” booklet at the front of the book guides readers
through the selection process of choosing fabrics, then liners, then
control options. Inspirational photography along with suggestions for
added options such as liner colors and control options are displayed
throughout the book.
2008
product
innovation
awards
Levolor Kirsch Window
Fashions
Levolor Roman Shade Sample Book
Award Category: Sampling Program
Levolor’s Custom Roman Shades Sample book features three easy steps
to simplify the consumer retail shopping experience. Levolor provides
a booklet highlighting inspirational photography and explanations of
features with consumer benefits. The at-a-glance pricing card allows
the consumer a simple overview of the category. Fabrics are organized
with tabs by style and light control type. Callouts remind consumers
that www.levolor.com provides product information and home
swatches, so that consumers know they can buy with confidence.
2008
product
innovation
awards
Levolor Kirsch Window
Fashions
Levolor Natural shade with Cordless Lift System
Award Category: Roman, Roller and Pleated Shades
Levolor’s exclusive patent-pending cordless lift system for Natural
Shades answers the consumer need for easy raising and lowering of
potentially heavy shades, improved aesthetics due to no dangling cords
and even raising and lowering, and increased safety for children or pets.
The system combines Levolor’s industry-leading cordless motors with
new “struts” attached to the lower back of the shade to give the needed
product response previously thought impossible for Natural Shades.
Levolor Kirsch Window
Fashions
Levolor Perceptions Custom Soft Vertical finish/color
coordination with Levolor Roman and Cellular shades
Award Category: Verticals and Panel Tracks
Levolor introduced new line of Soft Vertical blinds with new fabric
colors/finish offering which match and completely coordinate with
finishes in Levolor Custom Cellular and Roman shade fabric finishes.
Consumers can now decorate their large windows and sliding doors
using Soft Vertical blinds and match fabric finishes to Levolor Cellular
and Roman shade product categories which they may want to use
in other (smaller) window applications. This allows homeowners to
achieve a uniform and completely coordinated look throughout their
home across several different product options and window applications.
2008
product
innovation
awards
Levolor Kirsch Window
Fashions
Levolor Custom Day/Night Natural shade
Award Category: Roman, Roller and Pleated Shades
Levolor’s exclusive patent-pending Day/Night Natural shade is a lined
and unlined shade all in one product. The product operates similarly
to a top-down/bottom-up shade — the right cords operate the entire
shade while the left cords operate a middle bar that raises and lowers
the lined portion of the shade. It answers the consumer need for total
privacy and light control whenever they choose and broadens the use of
Natural Shades to areas like bedrooms.
2008
product
innovation
awards
Levolor Kirsch Window
Fashions
Levolor Custom Visions Wood: Coordinating finish
between Vertical and Horizontal Blinds
Award Category: Wood / Faux Wood blinds
Levolor introduced new line of Vertical blinds with new laminated
fabric vane colors/finishes and vinyl vane offering which match and
completely coordinate with finishes in Levolor Visions Faux Wood
blind program. Consumers can now decorate their large windows
and sliding doors using Levolor Vertical blinds and match finishes to
Levolor Faux Wood blind product category which they may want to
use in other (smaller) window applications while achieving uniform
and completely coordinated look throughout their home across several
different product category options and window applications.
Levolor Kirsch Window
Fashions
Levolor Roman Shade with Cordless Lift System and Top
Down / Bottom Up
Award Category: Roman, Roller and Pleated Shades
Convertible privacy — Levolor introduced its patented Cordless Lift
System in Romans Shades and paired it with the Top Down/Bottom Up
feature. This combination fabric shade provides clean aesthetics and safety
in addition to privacy and light control. Consumers lower the shade from
the top, pull up from the bottom, or open both for a different view. A
fabric valance is provided for a consistent fabric appearance.
2008
product
innovation
awards
Levolor Kirsch Window
Fashions
Levolor Roman Shade with Cordless Lift System
Award Category: Roman, Roller and Pleated Shades
Get the best looking shade — Levolor offers Roman Shades with its
patented Cordless Lift System. Now the beautiful fabric on a roman
shade can be the highlight because there are no dangling pull cords
or cord cleats. These shades are safe and easy to use — raise from the
bottom or pull the handle down to lower. The shade widths are available
up to 120" and with two shades on one headrail for unique applications.
2008
product
innovation
awards
RollEase, Inc.
Tension Device
Award Category: Miscellaneous Products
RollEase introduces a new patent-pending tension device for
continuous cord or continuous bead chain loops that meets the
proposed new ANSI/WCMA standard 6.5 requiring a tension device
to partially make the shade inoperative unless the tension device is
properly installed. RollEase’s tension device is easy to install, easy to
use and has a contemporary look.
2008
product
innovation
awards
Levolor Kirsch Window
Fashions
Kirsch – Estate Valance option on Ambiance Custom
Soft Vertical blinds
Award Category: Verticals and Panel Tracks
A new line of Kirsch Ambiance Soft Vertical blinds are now offered
with the exclusive Estate Valance option — a highly decorative,
integrated valance and alternative finial options in several different real
wood finishes. With the exclusive Estate valance option, consumers can
achieve the look of a drapery in Soft Vertical blinds by pairing popular
drapery hardware finishes and finials — now a complete look of soft
draperies combined with functionality and ease of use of soft verticals.
Several different real wood finishes and finial designs offered in Estate
Valances ensure complete coordination with other real wood finishes in
consumer’s homes — such as furniture, flooring, cabinetry.
Levolor Kirsch Window
Fashions
Kirsch Roman Shade with Decorative Drapery Hardware
Headrail
Award Category: Roman, Roller and Pleated Shades
Coordinate Kirsch Wood Trends 2" Drapery Hardware with other
wood applications in your home, while enjoying Roman Shades.
Kirsch’s Roman Shade utilizes the drapery hardware for the appearance
of a drapery, yet it lifts and lowers like a blind or shade. These shades
are offered with Cordless Lift or Motorized Lift. Several fabrics and
all the drapery hardware match Kirsch’s Ambiance™ Shades for those
consumers needing to coordinate their Roman Shades with a Vertical
application.
2008
product
innovation
awards
HT Window Fashions
Richview® by Huang Fabric Blinds
Award Category: Horizontal Blinds
All fabric shade with multi-product features:
it’s a Venetian Blind, Pleated shade or Roman shade
• Unique patented product design provides for elegance with privacy
& light control
• Highest quality durable fabrics — Woven fabric and more
• 100% polyester, easy to clean
• Broad fabric pallet
• Minimal stacking when drawn open (raised)
• Available in cord pull or clutch pull
• Available in cord tilt or wand tilt
• Contoured, durable 2" head-rail
• Optional valances available
Hunter Douglas
Duette® Architella™ Collection Display Board
Award Category: Point of Sale Display
The Duette® Architella™ Collection Display Board stands out in the
marketplace by displaying a new product as art. A piece of art displays
a question in the mind of the consumer — what is this? Put together
in an artistic format with removable swatches of both Panache™ and
Elan™ fabrics that can be used as a counter card or hung on the wall
it opens up a dialogue between the consumer and dealer because it is
not just a one-dimensional merchandising display. It showcases the
unique honeycomb-within-a-honeycomb construction that provides
superior insulation and the luxurious fabrics in rich, vibrant colors in
an intriguing way, distinguishing Duette shades and Architella as above
the fray.
2008
product
innovation
awards
Hunter Douglas
Country Woods® Exposé™ Wood Cornices
Award Category: Miscellaneous Products
The new Country Woods® Exposé™ Wood Cornices showcase an elegant
selection of cornices, designed to match all Country Woods wood blind
colors and complement other Hunter Douglas window fashions or
drapery treatments. Six new styles are featured, ranging from traditional
to contemporary in six-, nine- and 12-inch heights. The cornices are
assembled and hand-finished by genuine craftsmen. Striking keystones,
carved wood appliqués and decorative plate grooves are among the many
features available. Options for matching decorative shelves and mantel
shelves are also offered for coordination across the room.
2008
product
innovation
awards
Hunter Douglas
Master Level I & II Installer Training for
Heritance® hardwood shutters
Award Category: Trade Education
The highest level of installer training offered in the Heritance®
Shutter Excellence Training Programs, Master Level I and II Installer
Training creates an elite group of highly trained master installers who
are qualified to handle any and all types of installations. Participants
include professional installers who seek higher income levels and they
must have completed the Journeyman Installer Training. The twoday class provides a true-to-life installation experience, including how
to work with and repair the most challenging shutter installations.
Participants also learn about the income opportunity and receive
Master Level I and II certification. They also become part of a special
referral list.
With 24 attendees at each session, since its inception in March 2007,
the program has trained a total of 148 installers in six sessions. Four
sessions are scheduled for 2008.
2008
product
innovation
awards
Hunter Douglas
Alustra® Woven Textures™
Award Category: Roman, Roller and Pleated Shades
Alustra Woven Textures™ is a remarkable collection of distinctive
fabrics, each filtering light in a unique style, offering an innovative
alternative to solar screens and available in both Roman shades and
window shades. The collection includes five exquisite new fabrics
plus the sleek metal Chelsea™ roller shade system and the optional
Roman shade light-filtering liner with independent operation. These
sophisticated constructions combine innovative textural weaves with
unique fibers to create spectacular light effects and intriguing designs
that provide a luxurious yet casual elegance.
Hunter Douglas
Enhancements to Country Woods® and
The EverWood® Collection blinds
Award Category: Wood / Faux Wood blinds
The Country Woods® and EverWood® Collection product lines have
been integrated, making them easier to present, sell and install. New
common standard valances, designer tassels and specialty shapes
allow consumers to mix and match wood and alternative wood blinds
throughout the home while maintaining a consistent look, while
common valance clips, PowerTilt™ with Platinum™ Technology, and
coordinated selling systems make the programs easier to sell and install.
Country Woods wood blinds updates:
• New multi-step TopShield™ II finishing process for the best fade
resistance and moisture resistance on the market, plus all the
chemical and scratch resistance of the original TopShield finish.
• Choice of four slat sizes: 1", 1 3/8", 2" and 2 5/8".
• 46 painted and stained finishes reflecting today’s popular colors.
• New 3 ¼"-tall Artemis valance for a contemporary look. New
decorative keystone standard on all valances wider than 96,"
optional upgrade on smaller width valances.
• 68 decorative tape options that complement home décor textiles,
including a new 1"-wide tape.
EverWood Collection alternative wood blinds:
• Award-winning TruGrain® finish – the most realistic stain finish
on the market in alternative wood blinds – features seven new,
fashion-forward finishes in the 2” EverWood line, including
whitewash and distressed styles.
• Six additional TruGrain finishes for EverWood X-tra; refreshed
stain collection for WoodMates® blinds.
• Valance selection streamlined with two taller 3 ½" upgrade styles.
• Expanded wide-tape selection includes new 1" assortment and
expanded 1 ½" patterns.
• Fixed-slat specialty shape offering added.
• Collection sampled together in comprehensive book format for the
first time.
2008
product
innovation
awards
Hunter Douglas
New Somner® Custom Vertical Blinds Collection
Award Category: Verticals and Panel Tracks
Somner® Custom Vertical Blinds from Hunter Douglas feature 363 SKUs
with new styles, colors, textures and updated patterns — redefining the
fashion of vertical blinds. This innovative and robust collection is divided
into six distinct vinyl types, by their unique characteristics, along with an
extensive range of fabric styles and the rich look of genuine hardwood.
Features include options from headrail and control systems to a selection
of top treatments. Motorization and specialty track systems give this
versatile product even greater usage applications.
2008
product
innovation
awards
Hunter Douglas
New Somner® Custom Vertical Blinds Sample Book
Award Category: Sampling Program
The new Somner® Custom Vertical Blinds Sample Book from
Hunter Douglas contains new styles, colors and updated patterns
designed to revitalize and make this classic product modern again.
The book is organized by product type from vinyl, fabric to wood.
The center spread Design Guide helps the customer through the
decision process when it comes to color and light/privacy. This sample
book goes beyond showcasing beautiful product by featuring the
other vertical blind collections in the Hunter Douglas portfolio for
a comprehensive sales tool that introduces customers to all Hunter
Douglas branded vertical blind programs.
2008
product
innovation
awards
Hunter Douglas
Enhancements to The Alustra® Collection
Award Category: Miscellaneous Products
The Alustra® Collection is designed for those who want the very finest
in window fashions. This fall, Bronze Shimmer™ joined the exclusive
Gold Radiance™ and Silver Reflection™ fabrics and hardware finishes,
offering discerning consumers unique metallic accents that coordinate
beautifully with furnishing throughout the home. Other enhancements:
Alustra Silhouette® Bronze Shimmer sheers and Bronze Shimmer
hardware finish for both three-inch and four-inch vane sizes.
Alustra Duette® 1 ¼" honeycomb shades in Bronze Shimmer
Whisper™ sheer fabric and hardware finish, and in Bronze Glow 1 ¼"
Opalessence™ shades.
Alustra Duette 1 ¼" Architella™ Sheer Opalessence, Architella
Opalessence and Architella Opalessence Eclipse™ shades in luminous
fabrics with flecks of natural mica for extraordinary beauty.
Alustra Vignette® Modern Roman Shades with new transitional fabric
and color offerings in both the exclusive 6" Traditional contoured fold
and the 6" Tailored flat fold.
Exquisite new fabrics for Alustra Woven Textures™ plus the sleek metal
Chelsea™ roller shade system and the optional Roman shade lightfiltering liner with independent operation.
New Voyant™ Sunlight fabric, Bronze Shimmer hardware and metallic
valances for Alustra Luminette® Privacy Sheers.
2008
product
innovation
awards
Hunter Douglas
E-mail Marketing Campaign
Award Category: Marketing Technology
Hunter Douglas launched three e-mail campaigns and an e-mail
newsletter in 2007. All recipients had given Hunter Douglas
permission to use their e-mail addresses and the communications were
visually compelling with color photography and succinct copy. The
percentage of e-mails opened was significantly higher than the national
average; bounce-back rates came in at 10 percent below the national
average; opt-out rates were very low at 1%.
The e-mail campaigns offered consumers rebates and the first e-mail
in May was sent to prospective buyers gathered from an Inspiring
Light Sweepstakes; the second e-mail, which had an 81.27% open rate
— almost unheard of in the business, was sent out at the same time
to existing customers that had purchased product during the Holiday
Sales Event. The third was sent in August to all eligible customers.
In September the first e-mail newsletter was launched and informed
Hunter Douglas customers of new products and promotions and
directed them to the Web site.
2008
product
innovation
awards
Hunter Douglas
Alustra® “Experience” Web site
Award Category: Marketing Technology
Upon entering the Web site, via www.hunterdouglas.com, consumers
immediately experience the elegance and exclusivity of The Alustra®
Collection.
The soundtrack establishes the mood and sets the collection apart,
reinforcing that Alustra is more than merely a collection of products,
it is a lifestyle and an experience designed for consumers who want the
best products for their homes.
Consumers can browse through “Alustra Showhomes,” which showcase
Alustra in sensational real home settings, beautifully illustrating the
light-transforming qualities of the materials and myriad styles available.
Or they can explore the “Design Inspirations” that were considered in
creating The Alustra Collection.
And they can also peruse through the “Product Portfolio” that presents
this unique collection and provides consumers with detailed product
information to choose Alustra window fashions for their homes.
A direct link on the menu bar guides them to exclusive Alustra dealers.
2008
product
innovation
awards
Hunter Douglas
Heritance® Custom Color Match Kit
Award Category: Point of Sale Display
This free, compact, award-winning kit provides consumers/dealers
with all they need to order and secure approvals for custom colors
for Heritance® hardwood shutters. An instruction sheet details the
steps to send in a color sample, which is required, and then returned
by Hunter Douglas to the customer to ensure they are happy with
the custom-color match. A wood sample is included for stains, and an
attractive paper swatch is included for paints — these can be divided
for the customer to retain. Identification labels, a vellum sleeve to
ensure the sample arrives safely and pre-addressed padded envelope
are provided to send in the samples. A handy wood characteristics
brochure helps to set the expectation for the customer so they
understand how light can change the look of wood and how different
wood types can impact the final look of a perfectly matched stain color.
This brochure features visual examples of these scenarios.
ShutterEaze, LLC
ShutterEaze
Award Category: Motorization
ShutterEaze is the worlds first wireless motorization system for New
and Existing Shutters. ShutterEaze fits all popular sizes and styles
of shutters with 2.5", 3.5" and 4.5" louvers. ShutterEaze installs easily
in minutes with NO tools to most any shutter panel. Our patented
system allows for convenient and complete control of shutters that are
mounted behind bathtubs, furniture or on high, out of reach windows
from up to 25' away. ShutterEaze is the only complete control solution
for all your shutter automation needs.
RollEase, Inc.
EasyRoll™ Automatic Roller Shade
Award Category: Roman, Roller and Pleated Shades
The new RollEase EasyRoll™ automatic roller shade is an exclusive clutch
operating system with a unique patented feature that raises a roller shade
automatically. When the shade is down, simply pull gently and hold one
side of the control chain and the shade will quietly and smoothly roll all
the way up in a controlled fashion that almost appears to be motorized.
Works with RollEase Raceway and Cassette-120 Headrail.