YUE CHEE CHOONG (STEPHEN)
CAREER OBJECTIVE
1. Combine the expertise in the field of IT, Internet, Mobility and Business Strategy
2. Continue to learn new concepts and technologies in e-business and m-commerce
EMPLOYMENT RECORD
Nov 2001 ~ SeedNet Technologies Sdn. Bhd.
Current
Unit A-3-2, 8 Avenue, Section 8 Business Center,
46050 Petaling Jaya, Selangor.
Designation: Chief Executive Officer
Reporting to: Board of Directors
Achievements:
1. Sold multi-Telco messaging platform for m-commerce transactions.
2. Managed a team of sixteen (16) to deliver solutions and projects for the Telco clients.
3. Designed and lead the development of the flagship retail and logistics solution.
4. Created, and obtained MSC status for, a 100% owned subsidy for continued R&D.
5. Contracted as a Telco Specialist for Sun Microsystems Thailand (Apr 2002 – Oct 2003).
6. SecuredSMS Gateway and Java Provisioning project in Thailand.
7. Established bulk and premium SMS business and penetrated Australian market.
Skills acquired:
Solution design using SUN High Availability, J2EE, Oracle Database and Java Messaging
Service. Solution consulting in Telco industry, including Business Support Systems (Prepaid
Management, Prepaid data billing integration, Prepaid Churn Management, Loyalty
System, etc.), Operation Support Systems (Voice Mailbox Optimization, Terminal /
Handset Management, etc.) and Data Services (SMS Gateway, Ring Back Tone, Java
Provisioning, Mobile Instant Messaging, Mobile Marketing, etc.). Also completed a setup of
a bulk and premium SMS business including technical and commercial operation setup.
Client served
Maxis (MY)
DiGi Telecommunications (MY)
Sun Microsystems (TH)
Sun Microsystems (SG)
Samart Info Media (TH)
B33hive Pty Ltd (AU)
Mirror Image Access (AU)
Whitesmiths Pty Ltd (AU)
Dolphin Diaries (MY)
RealRewards (MY)
Projects
Maxis Inventory Management, Broadband Registration
Enhanced Sales Tracking
Telco consulting project working with AIS, DTAC, TAO & Hutch
Sales Management, Project Management and Project Approval
SMS Gateway implementation to AIS, DTAC, TAO & Hutch
Mobile messaging and operation support.
Mobile messaging, consultation and outsource development.
Account management, consultation and outsource development.
Multi-channel travel portal through SMS, WML and XHTML
Mobile messaging.
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Feb. 2000 ~ The Edge Online Sdn. Bhd.
Nov. 2001 (EdgeMatrix Malaysia)
Suite 20.02 Level 20 Plaza 138
138 Jalan Ampang, 50450 Kuala Lumpur.
Designation: Deputy General Manager, Malaysia (Deputy Vice President, Corporate)
Reporting to: COO and CEO
Achievements:
1. Managed the transition from pure services firm to incorporate product offering.
2. Put in place marketing team to enhance local presence and brand awareness.
3. Established partnership and alliance function to improve cooperation among partners
as well as creation, promotion and support of developer community.
4. Facilitated the achievement of sales target set by corporate office.
5. Initiated application research and development effort to value-add existing products.
6. Successfully replicated skill sets to provide local product support and maintenance.
7. Set up the technical and business presales team.
Skills acquired:
General management in the areas of operation, finance, sales, product, client servicing,
research and development as well as inter-office resource coordination. Understanding of
Technology and Business trend in the Mobile/Telco industries especially the innovative use
of both element to create profitable business model for the Telcos.
Client served
MY2020.com Sdn. Bhd.
DiGi Telecommunications
DiGi Telecommunications
DiGi Telecommunications
PIN Center Sdn. Bhd.
MBf Credit Card Bhd.
Jun. 1999 ~ e-Business Sdn. Bhd.
Jan. 2000
Projects
B2B procurement strategic discovery
Information On Demand (djuice)
Enhanced Messaging Service (EMS)
ISP feasibility study and strategic discovery
SMS based Prepaid Top Up system
WAP portal for bill payment with credit card
4, Jalan SS19/1A,
46300 Petaling Jaya.
Designation: Sales & Marketing Manager
Reporting to: Senior Manager
Achievements:
1. Planed and executed marketing and sales of e-business solution.
2. Managed a team of sales and marketing executives.
3. Handled direct as well as channel sales and marketing effort.
4. Lead a project to design and develop an on-line procurement service.
5. Provided business consulting to prospective customer on their e-business initiatives.
Skills acquired:
New business development, team management, marketing tactics.
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Sep. 1998 ~ SeedNet Technologies Sdn. Bhd.
May 1999
15, Jalan Ang Seng 3, Brickfields,
50470 Kuala Lumpur.
Designation: Manager
Reporting to: Director
Achievements:
1. Researched on issues and business nature of primary healthcare.
2. Developed a solution of PC based software and services.
3. Devised and executed a comprehensive business plans.
4. Devised and executed a strategic marketing plan.
5. Researched on issues and potential business model of community based electronic
commerce.
Skills acquired:
Business operation, general administration, solution implementation, training and support.
Jan 1998 ~ GMH Services (MSC) Sdn. Bhd.
Aug. 1998 A Patimas Computers Berhad
company
Lot 2-5 2nd Floor, Enterprise House 3,
Technology Park Malaysia, Bukit Jalil,
57000 Kuala Lumpur.
Tel: 03-9660252 Fax: 03-9660216
Designation: Account Manager
Reporting to: General Manager
Achievements:
1. Managed an ATM network implementation at Ministry of Finance.
2. Developed channel partner for products carried by the company.
3. Spearheaded the company’s venture into e-commerce and e-business.
4. Designed an e-business solution based on leading technologies in the market.
Skills acquired:
Project management, strategic planning, market research, product development and
marketing.
Jun. 1997 ~ ISC Technology Sdn. Bhd.
Dec. 1997
A Patimas Computers Berhad
Company
64, Jalan SS 22/25, Damansara Jaya,
47400 Petaling Jaya.
Tel: 03-7173022 Fax: 03-7171317
Designation: Account Manager
Reporting to: Customer Service Manager
Achievements:
1. Managed AIT branch office in Bangkok.
2. Helped in closing a few installed base sales contract.
3. Negotiated sales and purchase contracts, payment terms and conditions with
customers.
4. Served as a consultant in a few special projects to identify customer needs and propose
integrated solution.
Skills acquired:
Communication, presentation, negotiation, selling, collaboration and customer service
skills.
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Oct. 1996 ~ Olympia Industries Berhad
May 1997
Level 22, Plaza Raja Chulan,
8 Jalan Raja Chulan, 50200 KL.
Tel: 03-2300033
Designation: Management, System and Planning (MSP) Executive
Reporting to: General Manager, MSP
Achievements:
1. Headed a business process improvement project on corporate services.
2. Investigated the corporate procurement process.
3. Proposed new process and obtained management and user acceptance.
4. Implemented and evaluated the solution.
5. Handed over the control of the new process to user.
6. Worked in a team to evaluate a subsidiary resulting in a complete business plan.
Skills acquired:
Quality management, process improvement, project management, communication and
negotiation skills and dealing with people at all levels.
Aug. 1993 ~ SingRe IT (M) Sdn. Bhd.
Jun. 1994
4-2, Jalan Telawi Dua, Bangsar Baru,
59100 K.L.
Tel: 03-282-4076
Designation: Software Developer
Reporting to: Assistant Manager, Professional On-line Insurance System (POIS)
Achievements:
1. Supported the customers’ operation on-site and off-site.
2. Maintained the Accounts and General Ledger modules.
3. Enhanced the Accounts and General Ledger modules.
Skills acquired:
Punctuality, team work, customer centered and job scheduling.
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EDUCATION BACKGROUND
Jul. 1994 ~
Jun. 1996
Post-Graduate
Australian Graduate School of Management (previously
GSB), University of New South Wales, NSW, Australia.
Jul. 1990 ~
Jun. 1993
Under-Graduate
School of Art and Science,
Tunku Abdul Rahman College, Kuala Lumpur, Malaysia.
Jan. 1988 ~
Dec. 1989
Pre-University
Sixth Form
Chung Ling High School, Penang Malaysia.
STPM
Jan. 1982 ~
Dec. 1987
Secondary
Secondary School
Chung Ling High School, Penang, Malaysia
SRP, SPM
MBA (Distinction)
B.Sc. in Computer Science
and Mathematics
TRAINING RECORD
Date
Mar. 1997
May 1997
Aug. 1997
Subject of Training
Understanding and Documenting ISO9000
Selling with Success
Presenting with Presence
LANGUAGE SKILLS
Language
Spoken
Written
English
Excellent
Good
Mandarin
Excellent
Excellent
Malay
Good
Good
Cantonese
Excellent
Good
Hokkien
Good
Good
Hakka
Fair
Good
HOBBIES
Computer System Development, Reading, Strategy Games, Net Surfing, Traveling, Photography, and
Music.
AWARDS
Cradle Investment Programme (2004)
Celcom League of Extraordinary Developer Challenge (2009)
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