<< Registration >>
Nov. 11th, 2014 (Tue.)
17:00-18:00
18:00-21:00
Arrival / Registration
TAAA Welcome Party for V.I.P at Humble House
Moderator: (TBC)
<< DAY 1 — Digi-Living & Digi-Communication >>
Nov. 12th, 2014 (Wed.)
Moderator：
Frank Chen,Co-Founder., IntoWow MobileTech
Stephanie Chu,Digital Vice President, Carat Taiwan-Interactive
Opening Ceremony
Greeting Words：Michael Hsu
09:40-10:00
Chairman, DigiAsia2014 / Chairman Taipei Association of Advertising Agencies(TAAA)
Greeting Words：Pradeep Guha
Chairman Asian Federation of Advertising Associations (AFAA)
Greeting Words：Stan Shih
The Honorary Chairman, DigiAsia2014 / The Honorary Chairman, Acer Inc.
10:00-10:10
Welcome Address
10:15-10:30
Coffee Break
Keynote Speech 1
10:30-11:15
11:15-12:00
Rick Tsai, Chairman, Chunghwa Telecom Co. Ltd (CHT)
Keynote Speech 2
Scott Burke, Senior Vice President, Advertising Technology of Yahoo
12:10-14:00
DMA Luncheon at Le Meridien
Speech：Digi-Living
Moderator：Gary Chi
Speech：Digi-Communication
Moderator ：Raymond So
Managing Director , McCann Worldgroup
Vice Chairman, AFAA
Taiwan
Speech B1—
Mobile From Communication to Transaction Enabling a
Speech A1
14:00-14:45
Multi Trillion Dollar ECO System
Peter Greenberger,
Head of Greater China and Russia, Twitter
Neeraj Roy
Managing Director and CEO of Hungama Digital Media
Entertainmen, India
Speech B2 —
14:45-15:30
Speech A2
CHT & KKBOX
App Marketing Trend in East and Southeast Asia
Nobuyoshi Noda
Director of Global Business Development Group,
Adways Inc.
15:40-16:00
Coffee Break
Panel Discussion：Digi-Living
16:00-17:15
18:30-21:00
Panel Discussion：Digi-Communication
Panelist ：
Panelist：
• Kar Khoon Khoo,
• HKAIM
Malaysian Advertisers Association
• Dennis Buchheim, Yahoo
• Neeraj Roy,
• Twitter Peter Greenberger
Hungama Digital Media Entertainmen, India
• KKBOX
• Nobuyoshi Noda, Adways Inc.
Gala Dinner- CHT Night at Humble House
Moderator: (TBC)
Greeting Words
Performance
<< DAY 2 — Digi-Creative & Digi-Brands >>
Nov.13th, 2014(Thu.)
Keynote Speech 1
09:30-10:10
Moderator：Yahoo (TBC)
Speaker: Lung Ying-Tai , Minister, Ministry of Culture
10:10-10:45
Keynote Speech 2 — Making a Dent in The Universe
Moderator: (TBC) / Speaker: John Merrifield, Chief Creative Director, Google APAC
10:55-11:10
Coffee Break
Keynote Speech 3
11:10-11:45
Adam Anger
General Manager for Asia Pacific and Greater China, Microsoft Advertising
Keynote Speech 4
Bryan Cheng
11:45-12:20
General Manager, Weibo Commercial Product and Platform
12:30-14:00
Weibo Luncheon at Le Meridien
Speech：Digi-Creative
Speech：Digi-Brands
Moderator：Stephanie Chu, Digital Vice President,
Moderator：Elle Huang, Chairman, MAA
Carat Taiwan-Interactive
Speech D1 — Get ready for the 2020s
Speech C1
Greg Armshaw,
Jayne Leung,
14:00-14:45
Head of Greater China, Asia pacific, Facebook
Chief Technology Catalyst, Asia Pacific, McCann
Worldgroup
Speech C2 — What’s the Big Idea?
14:45-15:30
The Limits of Advertising in the Digital Age
Speech D2
Tim Doherty,
Heineken (TBC)
Chief Creative Officer, Isobar China
15:30-16:00
Coffee Break
Panel Discussion：Digi-Creative
Panelist：
16:00-17:15
Panelist：
• Japan Representative
• John Merrifield, Google
• Bryan Cheng, Weibo
• Adam Anger, Microsoft Advertising
• Jayne Leung, Facebook
• Greg Armshaw, McCann
• Tim Doherty, Isobar
17:20-21:00
Panel Discussion：Digi-Brands
• (TBC)
Free Taipei Experience Tour
(Discover your own Taipei)
<< DAY 3 — Digi-Innovation & Digi-Entrepreneurs >>
Nov. 14th, 2014 (Fri.)
09:30-10:15
Keynote Speech 1 — Bringing Innovation Principles to Marketing
Jean Lin, Global CEO, Isobar
10:15-10:30
Coffee Break
Keynote Speech 2
10:30-11:15
11:15-12:00
(TBC)
Keynote Speech 3 — Ownership vs. Access : Where is Your Audience Moving to?
Sunita Kaur, Asia Director, Spotify
12:10-13:50
Isobar Luncheon at Le Meridien
Digi-Dreams
Moderator：
13:50-14:10
Amanda Liu, Director of DOIT Taiwan / Jamie Lin, Co-Founder of Appworks
Dream Project
Koki Takahashi, Director, Vision Studio Japan Co., Ltd
Digi-Dreams
We will invite 15 groups with proven brilliance in digital industry to share about their projects
14:10-16:30
The sharing topics will come include:
1. Mobile Social Media
2. Social Media
3. E-Commerce
16:40-17:30
Business Matching
15:40-16:00
Closing Ceremony & Farewell Party at Le Meridien
Moderator：Raymond So, Vice Chairman, AFAA
19:00-19:20
Greeting Words： San-Cheng Chang
Minister, Ministry of Science and Technology
19:25-19:30
Performance
19:30-21:30
See you in DigiAsia 2016