THE
ROAR
STARTS
HERE
2014 TOURNAMENT RECAP
WES HOMAN
2014 Staal Foundation Open Champion
staalopen.ca
JULY 14th–20th
WHITEWATER GOLF CLUB
THUNDER BAY, ONTARIO, CANADA
MISSION STATEMENT
• Promote the City of Thunder Bay nationally and internationally
• Create a significant economic impact influenced through tourism growth in Northwestern Ontario
• Grow junior golf and promote the sport as a fun and healthy lifestyle
• Team up with local charities to raise awareness and funds to support their causes
• Create an environment for the participants, volunteers, sponsors and spectators, which is fun and rewarding
JEFF MONDAY
PRESIDENT, PGA TOUR CANADA
On behalf of PGA TOUR Canada and our players, thanks to everyone affiliated with the
Staal Foundation Open presented by Tbaytel for putting on a first class event in Thunder Bay.
From the moment the tournament was announced the passion and enthusiasm surrounding
the event was phenominal. And once we arrived in town, the hospitality that was shown to us
by the volunteers, tournament organizers and everyone in Thunder Bay was second to none.
All the players had nothing but great things to say about their experience in Thunder Bay.
The golf course was in excellent condition and a formidable test, the volunteers came out in
droves, the community support was fantastic, enabling the event to raise over $133,000 for
charity, and the way the City embraced the event was truly heartwarming.
Your drive to position the Staal Foundation Open presented by Tbaytel as one of the premier
stops on PGA TOUR Canada is a true testament to your dedication to making a difference in
the City of Thunder Bay.
SCOTT SMITH
EXECUTIVE DIRECTOR
STAAL FOUNDATION OPEN PRESENTED BY TBAYTEL
To say it was a privilege to be a part of the Staal Foundation Open team would definitely be
an understatement. I had the privilege to meet and work with some of Thunder Bay’s finest
during the 2014 Staal Foundation Open presented by Tbaytel, which included the Staal Family,
board and committee chair members, volunteers, fans, government officials and corporate
sponsors. The community support from all of our volunteers who generously donated their
time, the spectators that came out to support the event and the financial commitment from
the business community demonstrated how Thunder Bay is truly passionate about growing
our community and supporting those in need.
The Staal Foundation Open presented by Tbaytel was not only successful in hosting a world
class event in our city, but we are now considered a benchmark for other events on the
PGA TOUR Canada in 2015.
I look forward to 2015 and continuing to grow the event and tourism in Thunder Bay. I believe
with the strength of the Staal Foundation Open team, the growth of PGA TOUR Canada, the
Staal Family involvement and strong community support, there is an opportunity to create a
week of festivities which will attract a significant number of visitors to our city.
01
INFO &
STATS
“My partners and I were very pleased to
be part of the Staal FOUNDATION Open. The
community of Thunder Bay should be very
proud of the work you and your committee
did to bring them such a world class event.”
PAUL MAYDO - CLOW DARLING LIMITED
STAAL FOUNDATION OPEN STATISTICS
2.7
$
MILLION
Economic IMPACT
280,000 2.1
STAALOPEN.CA
PAGE VIEWS (APRIL 1–JULY 31)
MILLION
TOTAL REACH
ON TWITTER
80,347 4,135
FACEBOOK
REACH
154,600
VIEWERS ON GLOBAL, TSN 2 AND RDS
VIDEO STARTS
553 COMMENTS
45,000 UNIQUE VISITORS
78% DIRECT ENTRY
TOTAL TELEVISION
AUDIENCE REACH
YOUTUBE
OVER
12,000
GUESTS ATTENDED
THE EVENT
OVER
600
VOLUNTEERS
TOTAL MEDIA VALUE
200,170
PGATOUR.COM/CANADA
PAGE VIEWS DURING
TOURNAMENT WEEK
35,906
UNIQUE VIEWS DURING
TOURNAMENT WEEK
FOR TOURNAMENT
4.7
$
MILLION
02
TOP 10 LEADERBOARD
PLACE
NAME
COUNTRY
TOTAL
R1 R2 R3 R4 STROKES
1
Wes Homan
USA
-17
67
65
68
71
271
2
Greg Eason
England
-16
67
65
70
70
272
3
Jeffrey Corr
USA
-14
66
72
67
69
274
4
Daniel Miernicki
USA
-11
70
69
70
68
277
T5
John Catlin
USA
-10
72
71
67
68
278
T5
Joel Dahmen
USA
-10
68
69
72
69
278
T7
Joshua Stone
USA
-9
65
70
74
70
279
T7
Ted Brown
Canada
-9
70
67
72
70
279
T7
Drew Evans
USA
-9
70
68
69
72
279
T7
Cory Renfrew
Canada
-9
71
70
67
71
279
The Staal Foundation Open presented by Tbaytel played host to PGA TOUR Canada player’s from the following
countries: United States, England, South Africa, Sweden, Australia, Argentina, France, Mexico, Columbia,
Scotland and Finland.
Thunder Bay was represented by local golfers Evan DeGrazia, Jamie DePiero, Jeff Hunter, Robbie Untinen and
Walter Keating Jr.
03
“Everyone was so professional
and kind. I cannot wait to
volunteer next year, I will
know a lot more and can do a
better job.”
VOLUNTEER
VOLUNTEER
EXPERIENCE
SPECIAL THANKS TO:
“It was a pleasure to be involved with such a first class
event which exceeded mINE and I’m sure most others’
expectations. ”
Gregory R. Jarvis, CIP, CCFI-C
CEO, Commercial Lines Manager, Smith and Associates
“I was blown away by the thank
you reception and felt honoured
to be a part of this. Hopefully
even more people will come
next year. On the days I did not
volunteer we came to watch with
our free passes.”
VOLUNTEER
ADVISORY BOARD
COMMITTEE CHAIRS
Colin Bruce
Murray Walberg
Paul Fitzpatrick
Ron Marostica
Parker Jones
Rob Nash
Kim Ferris
Wayne Maunula
Kyle Shaen
Joe Quaresima
Scott Smith
Marv Detweiler - Administration & Finance
Jerry Roos - Administration & Finance
Rick Bevilacqua - Caddies
Hartmut Rosenfeld - Caddies
Sean Davies - Communications & Media
Sue Prodaniuk - Communications & Media
Caitlyn Phirbny - Communications Assistant
Jeff Thingstad - Course set up
Mike Hartviksen - Course set up
Dustin Wilson - Golf Clinics
Edward Meijer - Hospitality
Kathy Ball - Hospitality
Peter Gallagher - Marshalls & Spotters
Saleem Malik - Medical
James Coady - Parking
Ryan Love - Parking
Joanna Duncan - Player Services
Jane Marostica - Player Services
Doug Demeo - Pro-Am
Mike Tallari - Sales & Marketing
Brian Mallon - Scoring
Andy Karanasos - Scoring
Dennis Smith - Security
Wendell Brown - Security
Ron Haworth - Transportation
Gloria Sherban - Volunteers
Sue Cassan - Volunteers
Matt Simmons - Whitewater Golf Club
Marianne Bortolin - Administration
Kim Ferris - Administration
Jody Nesti - Signs
Becki Hurley - Signs
Randy Bryan - Event Co-ordinator
Gina Poulin - Regional Golf Course Relations
04
STAAL FAMILY
FOUNDATION
Inspired to support children and
families battling cancer, The Staal
“Please accept my sincere
thanks and congratulations on
a fantastic inaugural event. As
was said throughout the week,
it delivered in many, many ways.
Congratulations to you and
your organizing committee on
a successful year one of the
Staal Foundation Open.”
Clay Charters
EXECUTIVE DIRECTOR, Staal Family FoundatioN
Family Foundation is excited to be
bringing support to people across
North America.
Our Mission Statement
A family foundation motivated by the
desire to give back to communities
where we live and work, by providing
support and opportunities for children
and families fighting cancer.
2014 TOURNAMENT CHARITIES
05
133,000 was donated to the following local charities:
$
Thunder Bay REGIONAL Health Sciences Foundation
The Thunder Bay Regional Health Sciences Foundation raises funds to support Thunder Bay Regional Health
Sciences Centre programs, equipment and services in Thunder Bay and throughout Northwestern Ontario
that improve patient care. We are proud to say that 100% of the money we raise stays in Northwestern Ontario.
The goal of our current $5.9-million Exceptional Cancer Care Campaign is to help Regional Cancer Care
Northwest become the best centre in the province for Exceptional Cancer Care. The campaign is raising
funds to put state-of-the-art equipment in the hands of our local cancer care professionals so they can
provide exceptional cancer diagnosis, treatment and research, right here at home.
United Way of Thunder Bay
The United Way of Thunder Bay is leading the way to a better community and improving the quality of life
for all local people. We do this by working collaboratively with community partners to address underlying
causes to social problems. The United Way focuses in three key community investment areas essential for
our community to thrive. These three focus areas are—Poverty, Kids and Communities. Funds donated to
the United Way from the Staal Foundation Open presented by Tbaytel will be strategically invested across
Thunder Bay to several vital programs and initiatives in these areas, creating a social safety net that works
to achieve lasting change for our neighbours, families and friends.
St. Joseph’s Foundation of Thunder Bay
St. Joseph’s Foundation raises money to support the works of the Sisters of St. Joseph of Sault Ste. Marie,
including St. Joseph’s Care Group (SJCG). Serving the Region of Northwestern Ontario, SJCG is a Catholic
health care organization dedicated to meeting the unmet needs of people in this area. SJCG is committed to
providing service in Addictions & Mental Health, Rehabilitative Care & Chronic Disease, and Seniors’ Health
through a wide variety of inpatient, residential, outpatient and community-based programs.
St. Joseph’s Foundation is excited to be part of the Staal Foundation Open presented by Tbaytel. This event
will not only raise the profile of our community on a national level, but also work to serve the people of the
region through the participation of local charities. The opportunity to utilize such an event to support our
mission is a unique opportunity that we are fortunate to be a part of.
CAMP QUALITY
Camp Quality Canada is part of an international organization founded in Australia in 1983 by Vera Entwistle.
Vera’s mission was to provide a program to support children with cancer and their families, an area not
being addressed by any other organization. It is now one of the largest children’s support programs in
the world. Camp Quality currently operates 57 camps in 20 countries, with the goal of expanding into two
additional countries per year. The largest camp operation is in Australia, where they have 14 programs.
Our camps are fueled by over 450 volunteers who give of their time and talents. These volunteers include
our companion counselors who ensure campers have fun, our medical practitioners who ensure the safety
of each child and the program and camp directors who lead our amazing programming.
Northern Ontario Families of Children with Cancer
Northern Ontario Families of Children With Cancer (NOFCC) is an independent Canadian volunteer based
registered charity established in 1998 by a group of parents of children with cancer.These parents wanted
to provide help and support to families, which was not available through other programs. Being parents
themselves, they recognized the particular difficulties involved in caring for a child with cancer and the
geographic challenges of living in the north. NOFCC serves all families who have been touched by childhood
cancer, families with a child on active treatment, including those off treatment or receiving follow up care,
and bereaved families.
06
AD & STORY SAMPLES
FULL PAGE SPREAD - TOURNAMENT PROGRAM
Half-Page Ad
5” x 3.875”
Full-Page Ad
5” x 8”
“Thank you for the opportunity to be the host hotel
for the Staal Foundation Open. We felt the event
was great for the city and tourism in general. The
volunteers that you had were exceptional and we
were happy to have played a part in such a well
received and well organized event.”
Mary McLellan - Regional General Manager, Valhalla Inn
07
RECOGNITION
“Congratulations to you and
your committee for putting
together a great inaugural
Staal Foundation Open with
enthusiasm, passion and
tenacity. It definitely raises the
golf profile of the community.”
Paul Pepe - City of Thunder Bay
grants provided by the following organizations:
08
PGA TOUR CANADA
QUICK FACTS
• 180 PGA TOUR Canada alumni have
made it to the PGA TOUR
• PGA TOUR Canada Alumni have
accounted for 119 PGA TOUR wins
Note: It was only 14 months ago that Canadian
Nick Taylor was playing PGA TOUR Canada. This
past November Nick won on the PGA TOUR at
the Sanderson Farms Championship. He’s the
first Canadian-born winner on the PGA TOUR
since Mike Weir won in 2007.
• Every Canadian to make it to the
PGA TOUR went through PGA TOUR
Canada
• Recent Canadian alumni include:
Nick Taylor (2013), Adam Hadwin
(2012), Roger Sloan (2012),
Brad Fritsch (2011) and
Graham DeLaet (2009)
• PGA TOUR Canada members are
typically younger players beginning
their professional journeys. 74% of
PGA TOUR Canada players are 30 or
younger. 26% are 24 or younger
Nick Taylor
GENERAL
INFORMATION
Thunder Bay, ON
HOST SITE Whitewater Golf Club
PURSE $150,000
FORMAT 72-hole stroke play PGA TOUR Canada event
TOURNAMENT DATE July 17th, – 20th, 2014
FIELD 156 Players
HOST CITY
The 2014 Staal Foundation Open presented by Tbaytel
was an unmatched experience, as up-and-coming stars
converged on Thunder Bay. The event turned out to be
an unforgettable week of golf, celebration and fun, which
is sure to be remembered for years to come.
The economic impact was a tremendous boost to the
local economy and the effects are sure to be felt for
the next few years and beyond. But perhaps more
importantly, this was the perfect opportunity for proud
Nor’ Westers everywhere to celebrate the great sport of
golf, charity, community and everything else the people of
Northwestern Ontario hold dear.
Thank you
to all of our sponsors and
partners who made this
event possible
TITLE SPONSOR
PRESENTING SPONSOR
PLATINUM SPONSORS
MAROSTICA
FOUNDING SPONSORS
GOLD SPONSORS
SILVER SPONSORS
ROBERT
KEEPER
Proudly Supporting Active Youth
in Our Community.
MEDIA SPONSORS
COMMUNICATION SPONSORS
PARTNERS
RECOGNITION SPONSORS
HOLE SPONSORS
• Fisher Wavy
• Parker
• Wawanesa
• Generator
• Sencia
• Pepsi
get inspired.
• Karma
• McDonalds
• Harris Rebar/VROD Canada
• United Rentals
• Twin City Refreshments
• Central Car Wash
• A.R. Thomson Group
• KIDA ATM
• JB Evans
• Hand and Upper
Limb Clinic
• A1 Superior Paving
• Dufour Waste
Management
• Pizza Hut
• The Power Centre
• BFI
• Home Depot
• Belluz Reality
• Northern Ontario Heritage Fund
Printed in Canada 250 | January 2015