THE ROAR STARTS HERE 2014 TOURNAMENT RECAP WES HOMAN 2014 Staal Foundation Open Champion staalopen.ca JULY 14th–20th WHITEWATER GOLF CLUB THUNDER BAY, ONTARIO, CANADA MISSION STATEMENT • Promote the City of Thunder Bay nationally and internationally • Create a significant economic impact influenced through tourism growth in Northwestern Ontario • Grow junior golf and promote the sport as a fun and healthy lifestyle • Team up with local charities to raise awareness and funds to support their causes • Create an environment for the participants, volunteers, sponsors and spectators, which is fun and rewarding JEFF MONDAY PRESIDENT, PGA TOUR CANADA On behalf of PGA TOUR Canada and our players, thanks to everyone affiliated with the Staal Foundation Open presented by Tbaytel for putting on a first class event in Thunder Bay. From the moment the tournament was announced the passion and enthusiasm surrounding the event was phenominal. And once we arrived in town, the hospitality that was shown to us by the volunteers, tournament organizers and everyone in Thunder Bay was second to none. All the players had nothing but great things to say about their experience in Thunder Bay. The golf course was in excellent condition and a formidable test, the volunteers came out in droves, the community support was fantastic, enabling the event to raise over $133,000 for charity, and the way the City embraced the event was truly heartwarming. Your drive to position the Staal Foundation Open presented by Tbaytel as one of the premier stops on PGA TOUR Canada is a true testament to your dedication to making a difference in the City of Thunder Bay. SCOTT SMITH EXECUTIVE DIRECTOR STAAL FOUNDATION OPEN PRESENTED BY TBAYTEL To say it was a privilege to be a part of the Staal Foundation Open team would definitely be an understatement. I had the privilege to meet and work with some of Thunder Bay’s finest during the 2014 Staal Foundation Open presented by Tbaytel, which included the Staal Family, board and committee chair members, volunteers, fans, government officials and corporate sponsors. The community support from all of our volunteers who generously donated their time, the spectators that came out to support the event and the financial commitment from the business community demonstrated how Thunder Bay is truly passionate about growing our community and supporting those in need. The Staal Foundation Open presented by Tbaytel was not only successful in hosting a world class event in our city, but we are now considered a benchmark for other events on the PGA TOUR Canada in 2015. I look forward to 2015 and continuing to grow the event and tourism in Thunder Bay. I believe with the strength of the Staal Foundation Open team, the growth of PGA TOUR Canada, the Staal Family involvement and strong community support, there is an opportunity to create a week of festivities which will attract a significant number of visitors to our city. 01 INFO & STATS “My partners and I were very pleased to be part of the Staal FOUNDATION Open. The community of Thunder Bay should be very proud of the work you and your committee did to bring them such a world class event.” PAUL MAYDO - CLOW DARLING LIMITED STAAL FOUNDATION OPEN STATISTICS 2.7 $ MILLION Economic IMPACT 280,000 2.1 STAALOPEN.CA PAGE VIEWS (APRIL 1–JULY 31) MILLION TOTAL REACH ON TWITTER 80,347 4,135 FACEBOOK REACH 154,600 VIEWERS ON GLOBAL, TSN 2 AND RDS VIDEO STARTS 553 COMMENTS 45,000 UNIQUE VISITORS 78% DIRECT ENTRY TOTAL TELEVISION AUDIENCE REACH YOUTUBE OVER 12,000 GUESTS ATTENDED THE EVENT OVER 600 VOLUNTEERS TOTAL MEDIA VALUE 200,170 PGATOUR.COM/CANADA PAGE VIEWS DURING TOURNAMENT WEEK 35,906 UNIQUE VIEWS DURING TOURNAMENT WEEK FOR TOURNAMENT 4.7 $ MILLION 02 TOP 10 LEADERBOARD PLACE NAME COUNTRY TOTAL R1 R2 R3 R4 STROKES 1 Wes Homan USA -17 67 65 68 71 271 2 Greg Eason England -16 67 65 70 70 272 3 Jeffrey Corr USA -14 66 72 67 69 274 4 Daniel Miernicki USA -11 70 69 70 68 277 T5 John Catlin USA -10 72 71 67 68 278 T5 Joel Dahmen USA -10 68 69 72 69 278 T7 Joshua Stone USA -9 65 70 74 70 279 T7 Ted Brown Canada -9 70 67 72 70 279 T7 Drew Evans USA -9 70 68 69 72 279 T7 Cory Renfrew Canada -9 71 70 67 71 279 The Staal Foundation Open presented by Tbaytel played host to PGA TOUR Canada player’s from the following countries: United States, England, South Africa, Sweden, Australia, Argentina, France, Mexico, Columbia, Scotland and Finland. Thunder Bay was represented by local golfers Evan DeGrazia, Jamie DePiero, Jeff Hunter, Robbie Untinen and Walter Keating Jr. 03 “Everyone was so professional and kind. I cannot wait to volunteer next year, I will know a lot more and can do a better job.” VOLUNTEER VOLUNTEER EXPERIENCE SPECIAL THANKS TO: “It was a pleasure to be involved with such a first class event which exceeded mINE and I’m sure most others’ expectations. ” Gregory R. Jarvis, CIP, CCFI-C CEO, Commercial Lines Manager, Smith and Associates “I was blown away by the thank you reception and felt honoured to be a part of this. Hopefully even more people will come next year. On the days I did not volunteer we came to watch with our free passes.” VOLUNTEER ADVISORY BOARD COMMITTEE CHAIRS Colin Bruce Murray Walberg Paul Fitzpatrick Ron Marostica Parker Jones Rob Nash Kim Ferris Wayne Maunula Kyle Shaen Joe Quaresima Scott Smith Marv Detweiler - Administration & Finance Jerry Roos - Administration & Finance Rick Bevilacqua - Caddies Hartmut Rosenfeld - Caddies Sean Davies - Communications & Media Sue Prodaniuk - Communications & Media Caitlyn Phirbny - Communications Assistant Jeff Thingstad - Course set up Mike Hartviksen - Course set up Dustin Wilson - Golf Clinics Edward Meijer - Hospitality Kathy Ball - Hospitality Peter Gallagher - Marshalls & Spotters Saleem Malik - Medical James Coady - Parking Ryan Love - Parking Joanna Duncan - Player Services Jane Marostica - Player Services Doug Demeo - Pro-Am Mike Tallari - Sales & Marketing Brian Mallon - Scoring Andy Karanasos - Scoring Dennis Smith - Security Wendell Brown - Security Ron Haworth - Transportation Gloria Sherban - Volunteers Sue Cassan - Volunteers Matt Simmons - Whitewater Golf Club Marianne Bortolin - Administration Kim Ferris - Administration Jody Nesti - Signs Becki Hurley - Signs Randy Bryan - Event Co-ordinator Gina Poulin - Regional Golf Course Relations 04 STAAL FAMILY FOUNDATION Inspired to support children and families battling cancer, The Staal “Please accept my sincere thanks and congratulations on a fantastic inaugural event. As was said throughout the week, it delivered in many, many ways. Congratulations to you and your organizing committee on a successful year one of the Staal Foundation Open.” Clay Charters EXECUTIVE DIRECTOR, Staal Family FoundatioN Family Foundation is excited to be bringing support to people across North America. Our Mission Statement A family foundation motivated by the desire to give back to communities where we live and work, by providing support and opportunities for children and families fighting cancer. 2014 TOURNAMENT CHARITIES 05 133,000 was donated to the following local charities: $ Thunder Bay REGIONAL Health Sciences Foundation The Thunder Bay Regional Health Sciences Foundation raises funds to support Thunder Bay Regional Health Sciences Centre programs, equipment and services in Thunder Bay and throughout Northwestern Ontario that improve patient care. We are proud to say that 100% of the money we raise stays in Northwestern Ontario. The goal of our current $5.9-million Exceptional Cancer Care Campaign is to help Regional Cancer Care Northwest become the best centre in the province for Exceptional Cancer Care. The campaign is raising funds to put state-of-the-art equipment in the hands of our local cancer care professionals so they can provide exceptional cancer diagnosis, treatment and research, right here at home. United Way of Thunder Bay The United Way of Thunder Bay is leading the way to a better community and improving the quality of life for all local people. We do this by working collaboratively with community partners to address underlying causes to social problems. The United Way focuses in three key community investment areas essential for our community to thrive. These three focus areas are—Poverty, Kids and Communities. Funds donated to the United Way from the Staal Foundation Open presented by Tbaytel will be strategically invested across Thunder Bay to several vital programs and initiatives in these areas, creating a social safety net that works to achieve lasting change for our neighbours, families and friends. St. Joseph’s Foundation of Thunder Bay St. Joseph’s Foundation raises money to support the works of the Sisters of St. Joseph of Sault Ste. Marie, including St. Joseph’s Care Group (SJCG). Serving the Region of Northwestern Ontario, SJCG is a Catholic health care organization dedicated to meeting the unmet needs of people in this area. SJCG is committed to providing service in Addictions & Mental Health, Rehabilitative Care & Chronic Disease, and Seniors’ Health through a wide variety of inpatient, residential, outpatient and community-based programs. St. Joseph’s Foundation is excited to be part of the Staal Foundation Open presented by Tbaytel. This event will not only raise the profile of our community on a national level, but also work to serve the people of the region through the participation of local charities. The opportunity to utilize such an event to support our mission is a unique opportunity that we are fortunate to be a part of. CAMP QUALITY Camp Quality Canada is part of an international organization founded in Australia in 1983 by Vera Entwistle. Vera’s mission was to provide a program to support children with cancer and their families, an area not being addressed by any other organization. It is now one of the largest children’s support programs in the world. Camp Quality currently operates 57 camps in 20 countries, with the goal of expanding into two additional countries per year. The largest camp operation is in Australia, where they have 14 programs. Our camps are fueled by over 450 volunteers who give of their time and talents. These volunteers include our companion counselors who ensure campers have fun, our medical practitioners who ensure the safety of each child and the program and camp directors who lead our amazing programming. Northern Ontario Families of Children with Cancer Northern Ontario Families of Children With Cancer (NOFCC) is an independent Canadian volunteer based registered charity established in 1998 by a group of parents of children with cancer.These parents wanted to provide help and support to families, which was not available through other programs. Being parents themselves, they recognized the particular difficulties involved in caring for a child with cancer and the geographic challenges of living in the north. NOFCC serves all families who have been touched by childhood cancer, families with a child on active treatment, including those off treatment or receiving follow up care, and bereaved families. 06 AD & STORY SAMPLES FULL PAGE SPREAD - TOURNAMENT PROGRAM Half-Page Ad 5” x 3.875” Full-Page Ad 5” x 8” “Thank you for the opportunity to be the host hotel for the Staal Foundation Open. We felt the event was great for the city and tourism in general. The volunteers that you had were exceptional and we were happy to have played a part in such a well received and well organized event.” Mary McLellan - Regional General Manager, Valhalla Inn 07 RECOGNITION “Congratulations to you and your committee for putting together a great inaugural Staal Foundation Open with enthusiasm, passion and tenacity. It definitely raises the golf profile of the community.” Paul Pepe - City of Thunder Bay grants provided by the following organizations: 08 PGA TOUR CANADA QUICK FACTS • 180 PGA TOUR Canada alumni have made it to the PGA TOUR • PGA TOUR Canada Alumni have accounted for 119 PGA TOUR wins Note: It was only 14 months ago that Canadian Nick Taylor was playing PGA TOUR Canada. This past November Nick won on the PGA TOUR at the Sanderson Farms Championship. He’s the first Canadian-born winner on the PGA TOUR since Mike Weir won in 2007. • Every Canadian to make it to the PGA TOUR went through PGA TOUR Canada • Recent Canadian alumni include: Nick Taylor (2013), Adam Hadwin (2012), Roger Sloan (2012), Brad Fritsch (2011) and Graham DeLaet (2009) • PGA TOUR Canada members are typically younger players beginning their professional journeys. 74% of PGA TOUR Canada players are 30 or younger. 26% are 24 or younger Nick Taylor GENERAL INFORMATION Thunder Bay, ON HOST SITE Whitewater Golf Club PURSE $150,000 FORMAT 72-hole stroke play PGA TOUR Canada event TOURNAMENT DATE July 17th, – 20th, 2014 FIELD 156 Players HOST CITY The 2014 Staal Foundation Open presented by Tbaytel was an unmatched experience, as up-and-coming stars converged on Thunder Bay. The event turned out to be an unforgettable week of golf, celebration and fun, which is sure to be remembered for years to come. The economic impact was a tremendous boost to the local economy and the effects are sure to be felt for the next few years and beyond. But perhaps more importantly, this was the perfect opportunity for proud Nor’ Westers everywhere to celebrate the great sport of golf, charity, community and everything else the people of Northwestern Ontario hold dear. Thank you to all of our sponsors and partners who made this event possible TITLE SPONSOR PRESENTING SPONSOR PLATINUM SPONSORS MAROSTICA FOUNDING SPONSORS GOLD SPONSORS SILVER SPONSORS ROBERT KEEPER Proudly Supporting Active Youth in Our Community. MEDIA SPONSORS COMMUNICATION SPONSORS PARTNERS RECOGNITION SPONSORS HOLE SPONSORS • Fisher Wavy • Parker • Wawanesa • Generator • Sencia • Pepsi get inspired. • Karma • McDonalds • Harris Rebar/VROD Canada • United Rentals • Twin City Refreshments • Central Car Wash • A.R. Thomson Group • KIDA ATM • JB Evans • Hand and Upper Limb Clinic • A1 Superior Paving • Dufour Waste Management • Pizza Hut • The Power Centre • BFI • Home Depot • Belluz Reality • Northern Ontario Heritage Fund Printed in Canada 250 | January 2015