AUGUST 2015 VOL. 7, NO. 8 OptometryTimes.com PRACTICAL CHAIRSIDE ADVICE SPECIAL SECTION Pediatrics Using OCT for your younger patients Urine in pools causes red eyes By Colleen McCarthy Content Specialist Atlanta—The Centers for Disease Control and Prevention (CDC) recently told Women’s Health magazine that the reason some swimmers get red eyes after a dip in the pool isn’t the chlorine—it’s the urine in the water. Michael J. Beach, PhD, associate director 1,2 tells the of the ** CDC’s Healthy Water Program, magazine that chlorine binds with sweat and urine produced by swimmers and forms chemical irritants. That irritant is also to blame for the cough many swimmers get from an indoor pool after the chemicals enters the lungs. “This report will make you think before ever getting in a public pool,” says Chief Optometric Editor Ernie Bowling, OD, FAAO. “Remember, even though you’re there for fun, you are potentially sharing body fluids with the entire2%!(, populace. I recommend no one ever open their underwater, and I 8 | 4™eyes %**!%"'*#%** recommend swimming goggles. And of course '&*!+!&%+%&4#&" remove contact &)&%*!*+%+*+!#!+/% lenses before swimming.” )#!#-!*,#,!+/ Heading to the pool? Take a shower and STABILIZED HERE a bathroom break first. Don’t ever pee in 2)$%%+'#*$*,) the water (and, + no—we know what you’re %&#&/')&-!**,')!&) 3†%'&*!+ thinking—you’re not safe do it in a lake .++!#!+/to or ocean, either).)*!*+% The CDC 4†† also recommends &)&%*!*+%+ &$&)+)&$/+&/ that people refrain from swimming if they’re 2 sick or have any open wounds. THIS IS and WHY ourapplications unique design and plasma surface Current future gives your patients clear, stable vision and comfort. 1 PE RM A T NE N PLA S M A SURFAC E T ECH NO Figure 1. OCT of optic LO GY drusen. disc ≤5º OF OSCILLATION 9 STABILIZED HERE 8 3 PRECISION BALANCE 8 | 4™ LENS DESIGN 6 Visit MYALCON.COM to learn why AIR OPTIX® for Astigmatism contact lenses are the lenses of choice By Rachel A.practitioners. Coulter, OD, MS, FAAO, and Erin Jenewein, OD, MS, FAAO for many eye care 4 the optometrist with to make miye disease is relatively uncommon in SCRIBE MARKS ATthe 3, 6 ability AND 9 O’CLOCK croscopic retinal abnormalities clearly evichildren. When it is present, however, dent and to quantify and replicate measures optometrists may find the tasks of seof tissue structure. Patients are better able lecting tests, obtaining findings, and to tolerate OCT testing than other diagnosinterpreting results to be more difficult. Chiltic tests—OCT is not invasive and does not dren are often moving targets. They quickly require a probe contact or use of an immerbegin to fatigue or resist testing. The opBy Colleen McCarthy 1 sion medium.™ tometrist may be more dependent on objecContent Specialist OCT also does not require DRIVEN SCIENCE tivePERFORMANCE tests, due to limitations in obtaining aBY radiation exposure, which may be a parcomplete or detailed history. Young pediatticular concern in the pediatric population.2 Seattle—Bob Prouty, OD, FAAO, educated a packed ric patients frequently cannot describe their house at the American Optometirc AssociaOCT creates high-quality cross-section symptoms, and the parent who accompanies tion’s Optometry’s Meeting on marijuana’s images of tissue structure using interferthem to their eye examination may or may use in and outside of eye care. ometry.1 It originally developed in its time not be present as the*Dk/t symptoms unfolded. Because his father was a police officer, domain form that uses a time comparison = 108 @ -3.00D -1.25 x 180. Other factors may impact eye health. **Based on subjective vision ratings and investigator-graded surface deposits. † Compared ^ OASYS,^ tomog^ Biofi ^ contact ^ OASYS, ^ ACUVUE^mediACUVUE^ ADVANCE, nity^ and Avaira lenses. ††Lipid depositDr. resistance compared to ACUVUE to ACUVUE The potential of optical coherence Prouty has never used marijuana, with^ aPureVision, moving reference arm to determine ADVANCE,^ PureVision,^ Biofinity^ and Avaira^ contact lenses. ^Trademarks 3are the property of their respective owners. raphy (OCT) to support diagnosis and mancally or otherwise. But that doesn’t mean he the depth of retinal tissue. Stratus OCT was Important information for AIR OPTIX® for Astigmatism (lotrafi lcon B) contact lenses: For daily wear or extended wear up to 6 nights for near/far-sightedness and Risk of serious eye problems (i.e., corneal is greater for extended wear.More In rare cases, may result. like discomfort, mild burning agement of pediatricastigmatism. ocular disease is pardoesn’t seeSide theeffects potential benefits—or harms— designed asulcer) a time domain OCT. re- loss of vision or stinging may occur. ticularly intriguing. OCT provides See OCT study on page 26lcon B lenses comparing 2 weeks versus 4 weeks SeeofMarijuana on page 6 References: 1. Alcon data on file, 2008. 2. Eiden SB, Davis R, Bergenske P. Prospective of lotrafi wear for objective E Marijuana’s role in optometry and beyond Q&A and subjective measures of health, comfort and vision. Eye & Contact Lens. 2013;39(4):290-294. 3. In vitro measurement of contact angles on unworn spherical lenses; significance demonstrated at the 0.05 level; Alcon data on file, 2009. 4. Nash W, Gabriel M, Mowrey-McKee M. A comparison of various silicone hydrogel lenses; lipid and protein deposition as a result of daily wear. Optom Vis Sci. 2010;87:E-abstract 105110. See product instructions for complete wear, care and safety information. © 2014 Novartis 1/14 AOT14005JAD | DR. JOAN HANSEN talks optometry politics, C E junkie, and hairdressing SEE PAGE 46 AUGUST 2015 VOL. 7, NO. 8 OptometryTimes.com PRACTICAL CHAIRSIDE ADVICE SPECIAL SECTION Pediatrics Using OCT for your younger patients Current and future applications 1 Figure 1. OCT of optic disc drusen. By Rachel A. Coulter, OD, MS, FAAO, and Erin Jenewein, OD, MS, FAAO ye disease is relatively uncommon in children. When it is present, however, optometrists may find the tasks of selecting tests, obtaining findings, and interpreting results to be more difficult. Children are often moving targets. They quickly begin to fatigue or resist testing. The optometrist may be more dependent on objective tests, due to limitations in obtaining a complete or detailed history. Young pediatric patients frequently cannot describe their symptoms, and the parent who accompanies them to their eye examination may or may not be present as the symptoms unfolded. The potential of optical coherence tomography (OCT) to support diagnosis and management of pediatric ocular disease is particularly intriguing. OCT provides E Q&A the optometrist with the ability to make microscopic retinal abnormalities clearly evident and to quantify and replicate measures of tissue structure. Patients are better able to tolerate OCT testing than other diagnostic tests—OCT is not invasive and does not require a probe contact or use of an immersion medium.1 OCT also does not require radiation exposure, which may be a particular concern in the pediatric population.2 OCT creates high-quality cross-section images of tissue structure using interferometry.1 It originally developed in its time domain form that uses a time comparison with a moving reference arm to determine the depth of retinal tissue.3 Stratus OCT was designed as a time domain OCT. More reSee OCT on page 26 Urine in pools causes red eyes By Colleen McCarthy Content Specialist Atlanta—The Centers for Disease Control and Prevention (CDC) recently told Women’s Health magazine that the reason some swimmers get red eyes after a dip in the pool isn’t the chlorine—it’s the urine in the water. Michael J. Beach, PhD, associate director of the CDC’s Healthy Water Program, tells the magazine that chlorine binds with sweat and urine produced by swimmers and forms chemical irritants. That irritant is also to blame for the cough many swimmers get from an indoor pool after the chemicals enters the lungs. “This report will make you think before ever getting in a public pool,” says Chief Optometric Editor Ernie Bowling, OD, FAAO. “Remember, even though you’re there for fun, you are potentially sharing body fluids with the entire populace. I recommend no one ever open their eyes underwater, and I recommend swimming goggles. And of course remove contact lenses before swimming.” Heading to the pool? Take a shower and a bathroom break first. Don’t ever pee in the water (and, no—we know what you’re thinking—you’re not safe to do it in a lake or ocean, either). The CDC also recommends that people refrain from swimming if they’re sick or have any open wounds. Marijuana’s role in optometry and beyond By Colleen McCarthy Content Specialist Seattle—Bob Prouty, OD, FAAO, educated a packed house at the American Optometirc Association’s Optometry’s Meeting on marijuana’s use in and outside of eye care. Because his father was a police officer, Dr. Prouty has never used marijuana, medically or otherwise. But that doesn’t mean he doesn’t see the potential benefits—or harms— See Marijuana on page 6 | DR. JOAN HANSEN talks optometry politics, C E junkie, and hairdressing SEE PAGE 46 | PRACTICAL CHAIRSIDE ADVICE FROM THE Chief Optometric Editor 3 The doctor becomes the patient By Ernie Bowling, OD, FAAO Chief Optometric Editor He is in private practice in Gadsden, AL, and is the Diplomate Exam Chair of the American Academy of Optometry’s Primary Care Section erniebowling@icloud.com 256-295-2632 aring for patients day after day, we become desensitized to the discomfort we inflict on them during an eye exam. I recognize that everyone has their own fears regarding doctor’s visits. For me, it’s the snap of the rubber gloves over my family physician’s hands during my annual physical. Even understanding these personal qualms, I have little sympathy for the patient who struggles with tonometry (air puff or applanation—they hate ‘em all) or fights to avoid the BIO light during a dilated retinal exam. Come on, people. This ain’t that bad. Multiply that by the dozens of times we perform those procedures every week, and we can easily become numb to our actions. Recently, I was strikingly reminded of those discomforts. While at the AOA meeting in Seattle, I noticed a sudden onset of flashes and floaters in my right eye. I saw the reti- C to hurt? That nurse lied. It hurt. And this nal specialist upon my return home and was doctor is recommending I have an injection subjected to those same tortures I routinely for the pain prior to the procedure. I politely administer to my patients. We’ve all heard declined. It can’t be that bad, I told myself, the adage that doctors make the worst paand I still had a full afternoon of patients tients, and I’m certain I fully measured up. scheduled in my office. Those anesthetic drops do really sting. Girding my loins, I held my head tight The dilating drops do make your near vision against the forehead rest and looked where blurry, and you really are sensitive to light. he told me, as at that moment I had an irraThe dazzling lights of the slit lamp are nothtional fear of an aberrant laser burn striking ing compared to the light of the BIO. Wow, my macula. The surgeon placed 384 laser just how damn bright can that device be? spots in the affected area. This gave me a Let’s not forget scleral depression. I got the new appreciation for my patients’ pain threshfull-bore treatment, which I am grateful for old. When he finished, he grinned and said, now but wasn’t so much at the time. After “You’re one tough SOB.” Then he asked, “So, several minutes, my toes had curled, and how did that feel?” I’m certain I left a permanent indentation in How did it feel? Like someone stuck me with his exam chair from my white-knuckle grip. a pin…384 times. Individually, it wouldn’t His very thorough evaluation revealed a have been so bad, but the never-ending onsmall flap tear in an area of lattice degeneraslaught of the laser magnified the experience. tion. He recommended a laser repair, which Afterward, I trudged back to the office I agreed to immediately. I’ve seen many paand saw my afternoon schedule— tients undergo this procedure without much but with a greater appreciation of regard for what they were experiencmy patient’s trepidations. And ing. I should’ve gotten a clue when the We have top VT tools in the future, when that patient retinal surgeon suggested a subconfrom Dr. Marc tries to climb out of the chair junctival anesthetic injection. Taub. See page because of a test I’m doing, I’ll You remember back when you were 30 for more. try to be more empathetic. little, the nurse told you it wasn’t going Editorial Advisory Board Ernie Bowling, OD, FAAO Chief Optometric Editor Editorial Advisory Board members are optometric thought leaders. They contribute ideas, offer suggestions, advise the editorial staff, and act as industry ambassadors for the journal. Jeffrey Anshel, OD, FAAO Michael P. Cooper, OD Alan G. Kabat, OD, FAAO Mohammad Rafieetary, OD, FAAO Joseph Sowka, OD, FAAO Ocular Nutrition Society Encinitas, CA Chous Eye Care Associates Tacoma, WA Southern College of Optometry Memphis, TN Charles Retina Institute Memphis, TN Sherry J. Bass, OD, FAAO Douglas K. Devries, OD David L. Kading, OD, FAAO Michael Rothschild, OD Nova Southeastern University College of Optometry Fort Lauderdale, FL SUNY College of Optometry New York, NY Eye Care Associates of Nevada Sparks, NV Specialty Eyecare Group Kirkland, WA West Georgia Eye Care Carrollton, GA Justin Bazan, OD Steven Ferucci, OD, FAAO Danica J. Marrelli, OD, FAAO John Rumpakis, OD, MBA Park Slope Eye Brooklyn, NY Sepulveda VA Ambulatory Care Center and Nursing Home Sepulveda, CA University of Houston College of Optometry Houston, TX Practice Resource Management Lake Oswego, OR Lisa Frye, ABOC, FNAO Katherine M. Mastrota, MS, OD, FAAO Eye Care Associates Birmingham, AL Omni Eye Surgery New York, NY Eyecare Consultants Vision Source Englewood, CO Ben Gaddie, OD, FAAO John J. McSoley, OD Gaddie Eye Centers Louisville, KY University of Miami Medical Group Miami, FL University of Alabama at Birmingham School of Optometry Birmingham, AL David I. Geffen, OD, FAAO Ron Melton, OD, FAAO Peter Shaw-McMinn, OD Gordon Weiss Schanzlin Vision Institute San Diego, CA Educators in Primary Eye Care LLC Charlotte, NC Southern California College of Optometry William D. Townsend, OD, FAAO Sun City Vision Center Advanced Eye Care Sun City, CA Canyon, TX Jeffry D. Gerson, OD, FAAO Highland, CA Diana L. Shechtman, OD, FAAO William J. Tullo, OD, FAAO Patricia A. Modica, OD, FAAO Nova Southeastern University Fort Lauderdale, FL TLC Laser Eye Centers/ Princeton Optometric Physicians Princeton, NJ Marc R. Bloomenstein, OD, FAAO Schwartz Laser Eye Center Scottsdale, AZ Crystal Brimer, OD Crystal Vision Services Wilmington, NC Mile Brujic, OD Premier Vision Group Bowling Green, OH Benjamin P. Casella, OD Casella Eye Center Augusta, GA Michael A. Chaglasian, OD Illinois Eye Institute Chicago, IL WestGlen Eyecare Shawnee, KS Milton M. Hom, OD, FAAO A. Paul Chous, OD, MA Azusa, CA Chous Eye Care Associates Tacoma, WA Renee Jacobs, OD, MA Practice Management Depot Vancouver, BC Pamela J. Miller, OD, FAAO, JD SUNY College of Optometry New York, NY Laurie L. Pierce, LDO, ABOM Hillsborough Community College Tampa, FL John L. Schachet, OD Leo P. Semes, OD Joseph P. Shovlin, OD, FAAO, DPNAP Northeastern Eye Institute Scranton, PA Kirk Smick, OD Clayton Eye Centers Morrow, GA Loretta B. Szczotka-Flynn, OD, MS, FAAO University Hospitals Case Medical Center Cleveland, OH Marc B. Taub, OD, MS, FAAO, FCOVD Southern College of Optometry Memphis, TN Tammy Pifer Than, OD, MS, FAAO University of Alabama at Birmingham School of Optometry Birmingham, AL J. James Thimons, OD, FAAO Ophthalmic Consultants of Fairfield Fairfield, CT Walter O. Whitley, OD, MBA, FAAO Virginia Eye Consultants Norfolk, VA Kathy C. Yang-Williams, OD, FAAO Roosevelt Vision Source PLLC Seattle, WA Digit@l 4 AUGUST 2015 t VOL. 7, NO. 8 Content CHECK OUT THE LATEST OPTOMETRY TIMES BLOGS In 2015, Optometry Times is offering weekly blogs from some of the leaders in the optometric profession. Haven’t read them yet? Here’s what you’re missing. Dr. Mark Uhler says patients are often experience anxiety during their eye exams—especially when it comes time for the “One or two?” question. Some fear that if they give the “wrong” answer, they will jeopardize the prescription. Check out his tips for calming your patient’s fears about giving the wrong answer. Dr. Tracey Schroeder Swartz is the parent of a teenager and recently learned the meaning of the slang term “on fleek.” (Translation: on point, perfect.) The revelation inspired her to come up with her own optometry-inspired slang terms. Let’s just say her latest blog is totally “20/10.” Dr. Leslie O’Dell says noncompliance will ruin even the most perfect treatment plans. She shares her tips for making sure your patients are staying on the right track with their medications and treatment plans. optometrytimes.com/tag/odt-blog TOP HEADLINES Check out what your colleagues are reading. 1 2 Optometry on fleek 3 Blue eyes linked to alcoholism What your patients are tweeting about you OptometryTimes.com/CantMissDiagnoses OptometryTimes.com/blueeyesalcoholism Publishing/Advertising EXECUTIVE VICE PRESIDENT, MANAGING DIRECTOR Georgiann DeCenzo gdecenzo@advanstar.com 440/891-2778 VICE PRESIDENT, GROUP PUBLISHER John Schwartz jschwartz@advanstar.com 323/240-8337 GROUP PUBLISHER Leonardo Avila lavila@advanstar.com 302/239-5665 ASSOCIATE PUBLISHER Erin Schlussel eschlussel@advanstar.com 215/886-3804 NATIONAL ACCOUNT MANAGER Cherie Pearson cpearson@advanstar.com 609/636-0172 SALES MANAGER CLASSIFIED/DISPLAY ADVERTISING Tod McCloskey tmccloskey@advanstar.com 440/891-2739 ACCOUNT MANAGER, CLASSIFIED/DISPLAY ADVERTISING Karen Gerome kgermone@advanstar.com 440/891-2670 ACCOUNT MANAGER, RECRUITMENT ADVERTISING Joanna Shippoli jshippoli@advanstar.com 440/891-2615 VICE PRESIDENT, DIGITAL SOLUTIONS Sarah Cameron Mifsud sarah.mifsud@ubm.com 203/523-7055 SALES DIRECTOR, DIGITAL MEDIA Don Berman dberman@advanstar.com 203/523-7013 DIGITAL TRAFFIC COORDINATOR Terry Tetzlaff ttetzlaff@advanstar.com 218/740-6585 SPECIAL PROJECTS DIRECTOR Meg Benson mbenson@advanstar.com 732/346-3039 VICE PRESIDENT, MARKETING Amy Erdman amy.erdman@ubm.com 201/523-7041 DIRECTOR OF MARKETING & RESEARCH SERVICES Gail Kaye gkaye@advanstar.com 732/346-3042 SALES SUPPORT Kathy Dieringer kdieringer@advanstar.com 732/346-3055 REPRINTS 877/652-5295 ext. 124, bkolb@wrightsmedia.com Outside US, UK, direct dial: 281/419-5725. 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OptometryTimes.com CHAIR PRACTICAL E SIDE ADVIC Optic neuropathy ion diagnosed via hypertens correlates blood pressure Although low other risk factors exist with NA-ION, AFTER BEFORE of ONH OCT 3D visualization OCT 3D BEFORE Cirrus AFTER Cirrus at fivenear onset of NA-AION. ONH edema resolution visualization of visit. week follow-up Managing myopia with es contact lens FAAO Bailey, NCLC, Director By Gretchyn Content Channel Editor in Chief, n Lens Associatio British Contact its 2015 conferof the first day man(BCLA) opened on myopia day-long focus Brien Holden, ence with a agement. Professor chief execuDSc, BAppSc, PhD, Holden of the Brien to tive officer offers points Vision Institute, managing myoremember when lenses. pia with contact increase in There is a massive and high myopia of the prevalence to Dr. Holden. myopia, according of myopes increase, unAs the number of people with the number error will corrected refractive Liverpool, UK— The increase. myopia is mea. Traditiona lly, both meridians D in one or at –0.50 sured as -0.75 should be considered Today, myopia to Dr. Holden. child is -0.50 D, according if a knows that on page 5 “Everyone See Myopia OD, RPh, FAAO 6 Bruce Onofrey, use. y, OD, and inhibitor (PDE5) long By Pierce Kenworth phosphod iesterase y remains stable optic neuropath 1 NA-AION generally unlikely to show any fields nterior ischemic described in 1974. ent first term with visual spontaneous improvem of the (AION) was but non-perfusion improvement, acuity has been It results from blood supply to the lines of visual The of up to three of patients. anposterior ciliary to 40 percent makes symptoms of 2 shown in up resolves and head. Classic y include head edema optic nerve optic nerve weeks following optic neuropath in six to 11 terior ischemic vision loss, mild to severe within way for pallor episode. Also, fell field defect, sudden, painless the acute NA-AIONeye involvement, the inferior altitudina resolves loss, initial vision usually five years of become involved edema, which is ral eye can 5 months and and optic disc low contralate in about two generalpercent of patients. spontaneously more often in 15 to 19 sectoral or replaced by 3 an ized optic atrophy. particularly a small cup, first noticed Case report size, for d Hispanic male left eye while Optic nerve a risk factor A 49-year-ol his thought to be case shadow in 4 has long been Though this at work durinferior nasal of NA-AION. from the fridge as a major risk development as painless lifting a cooler hypertension It was described seek mediare also many will represent day. there the ing disorder, He did not at and developfactor for the and fairly sudden. the visual complaint blood pressure for ive study cases of low 5 y on page 20 One retrospect cal evaluation See Neuropath ment of NA-AION. that there is a two-fold showed with of NA-AION increase risk A MISSION STATEMENT OPTOMETRY TIMES APP Get access to all the benefits Optometry Times offers at your fingertips. The Optometry Times app for iPad and iPhone is now free in the iTunes store. Frameri After Shark Tank, success online optical finds E. McCarthy By Colleen Content Specialist of a recent episode a you caught Cincinnati, OH— If may have gotten Tank, you company. ABC’s Shark latest startup ofretailer that look at eyewear’s online optical t Frameri is an and lenses—bu priced frames are fers moderately that the lenses it different is The wearer what makes between frames. a interchangeable snap them into the lenses and Or the can pop out of seconds. in a matter opt frame and different optical lenses pop out the frames wearer can turning his tinted lenses, instead for s. page 6 into sunglasse Frameri on IN Q&A | AGUST GONZALES UBM Medica provides certain customer contact data (such as customers’ names, addresses, phone numbers, and e-mail addresses) to third parties who wish to promote relevant products, services, and other opportunities that may be of interest to you. 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For uses beyond those listed above, please direct your written request to Permission Dept. fax 440-756-5255 or email: mcannon@advanstar.com. | PRACTICAL CHAIRSIDE ADVICE In Focus 5 Glaucoma market to grow to $3 billion by 2023 By Colleen McCarthy Content Specialist London—The glaucoma treatment market is ex- pected to grow across from $2.4 billion in 2013 to $3 billion by 2023, according to recent projections from research and consulting firm GlobalData. The growth—which is projected for the seven major markets: U.S., France, Germany, Italy, Spain, UK, and Japan—was described as moderate, with a compound annual growth rate (CAGR) of 2.4 percent. According to the report, the growth will be driven by first-in-class drugs—such as Rhopressa/Roclatan (Aerie), Vesneo (latanoprostene bunod, Bausch + Lomb), and trabodenoson (Inotek)—and the introduction of additional fixed-dose combination (FDC) products, such as Tapcom/Taptiqom (tafluprost/timolol maleate, Santen) and Simbrinza (brinzolamide/brimonidine tartrate ophthalmic suspension, Alcon). “The six products anticipated to enter the seven major markets during the forecast period will collectively generate sales of $672 million by 2023, constituting a 22.2 percent share of the global market,” says Catherine Daly, PhD, senior analyst with GlobalData. “Aerie’s Roclatan is forecast to achieve the highest sales and is expected to generate approximately $262 million in 2023. Significant uptake of Roclatan in the U.S., due to the drug’s enviable position of becoming the first prostaglandin, analog-containing FDC product available in this large arena, will be the main overall market driver.” The GlobalData report also states that the U.S. will consolidate its position as the dominant country for glaucoma treatment within the major markets. U.S. sales are expected to increase from $1.7 billion in 2013 to $2.2 billion by 2023 at a CAGR of 2.5 percent, with its overall market share 80 rising slightly from 70.7 percent to 71.6 percent over the same period. “This increase is mainly attributed to the expected introduction of several new products between 2013 and 2023, and the overall increase in glaucoma prevalence that is mostly due to an aging society in the U.S.,” says Dr. Daly. “However, Allergan will lose patent protection for its FDC drug Combigan in 2022, allowing generic brimonidine + timolol FDC products to enter the arena. This will negatively impact the U.S. market value and slow the overall growth rate in the last two years of the forecast period.” PRODUCTS SOLD ONLINE 70 71.6 73.9 IN BRIEF Optovue launches Optovue Academy FREMONT, CA—Optovue recently launched Optovue Academy, an online learning portal offering clinical education, technician training, and practice development tracks. Content will be delivered via video PowerPoint presentations, recordings of live presentations, a library of research documents, a forum where learners can comment, and a calendar of live events supported or hosted by Optovue Academy. “Optovue Academy was created to give eyecare professionals the clinical knowledge they need to offer a higher level of medical eye care with OCT,” says Larry Alexander, OD, FAAO, senior director of clinical education for Optovue. “In addition, this program supports the practice as a whole by providing training for technicians and resources for growing the practice with advanced imaging technology.” “This program demonstrates that commitment by giving eyecare professionals the tools they need to enhance patient care with their Optovue OCT, improve operator scan acquisition skills and maximize the return on their investment in the instrumentation,” says Christina Kirby, marketing director for Optovue. To learn more or request login credentials, visit www.OptovueAcademy.com. % of Practices Selling on Website 60 50 47.3 47.3 41.3 40 41.3 28.4 30 21.7 20 13.5 13.0 10 0 Contact Lenses 2013 n=325; 2014 n=46 Eyeglasses Sunglasses Accessories Other 2013 2014 Source: Jobson 2014 ECP Internet Usage Study 6 In Focus Marijuana Continued from page 1 of medical marijuana. His eyes were opened to the drug’s potential medical benefits after seeing Sanjay Gupta’s report on CNN about Charlotte Figi, a small child from Colorado who was suffering from Dravet Syndrome, a rare, severe form of intractable epilepsy. As a toddler, Figi suffered from 300 grand mal seizures a week. Her parents found a type of marijuana that was high in cannabidiol (CBD) but low in tetrahydrocannabinol (THC), the intoxicant. They were able to use the oil from this strain of marijuana to greatly reduce Figi’s seizures. At a federal level, marijuana remains a Schedule I drug. While the attitudes about marijuana seem to be shifting across the country, to date only four states have completely legalized marijuana—Colorado, Washington, Oregeon, and Alaska—which has made studying the drug and its effect on various diseases and conditions rather difficult. In 1997, the Institute of Medicine released a report on medical marijuana. (http://www.nap. edu/openbook.php?record_id=6376&page=1) “While there was a remarkable conscientious about the potential of cannabinoid drugs for medical use, there was far less convincing data about the proven medical benefits about whether this should be utilized at all,” he says. “A review of the science behind marijuana MY FAVORITE APP Postcard on the Run With this free iOS app, I can turn any photo in my iPhone or iPad into a postcard. You choose the photo and any special effects, type the message, choose the contact to send to, and it’s done. The company prints the postcard with my image and message, then mails it for under $3 each. You can also add a video link to the card to send a video message. —Crystal M. Brimer, OD, FAAO Wilmington, NC AUGUST 2015 and cannabinoids suggests that the debate has been very misunderstood. Medical use of potent, controlled psychoactive drugs has not led to abuse, based on that report. Rather than focusing on the drug control policy, the medical marijuana debate should really be more about future drug development.” Under the guidance of a well-educated and involved doctor, there are certain cases in which medical marijuana can be used proactively and appropriately, says Dr. Prouty. But does that extend to eye care? Marijuana as a glaucoma treatment Glaucoma is currently listed as a condition that can be treated with medical marijuana, but Dr. Prouty asserts that there is no evidence that it is a better treatment than the traditional medicines currently available. | efits of lowering IOP are outweighed by the potential harm. “So, they’re having a good time going blind,” he says. Is it helping or hurting? Marijuana is often written off as a gateway drug, leading its users down a path toward much more addictive and dangerous drugs. “Because it’s the most widely-used illegal drug, marijuana is predictably the first one that most people are going to encounter, including people who are going to experiment with other substances. The vast majority of them, however, are first acquainted with alcohol and nicotine, usually when they were too young to participate with that legally,” he says. “It is a gateway drug in that it generally precedes other forms of illicit drugs. On the other hand, marijuana does not appear to be There are many reasons to worry that for people who choose to use marijuana as medicine, the drug could add to their health problems—not be helping but hurting. When medical marijuana advocates discuss the drug’s use as a glaucoma treatment to lower intraocular pressure (IOP), they refer to a study from the 1970s (http://www.ncbi. nlm.nih.gov/pubmed/?term=Flom+MC%2C+ Adams+AJ%2C+Jones+RT.+Marijuana+smo king+and+reduced+pressure+in+human+ey es%3A+drug+action+or+epiphenomenon%3F +Invest+Ophthalmol+1975%3B+14%3A52-5.) when glaucoma treatment was nothing compared to what is available today. “The first such reports generated considerable interest at the time because conventional medications had such an adverse side-effect profile,” says Dr. Prouty. “Currently, other treaments of the disorder have massively eclipsed what marijuana-based medicines can do.” While we know that marijuana does lower IOP, researchers are not yet sure how or why it does so. And in most trials, marijuana maintains IOP reduction for only three to four hours. “How many times is that smoking in a day? Eight times a day. So, you’ve got to be dosed out of your gourd for this to have any effect,” says Dr. Prouty. Marijuana lowers blood pressure, and reduced blood pressure could decrease the blood flow to the optic nerve, thereby contracting from the benefits of lowering IOP. Without further researcher, Dr. Prouty says the ben- a gateway to the extent that it causes or even is a significant predictor of hard drug abuse.” Instead, the better predictor that someone will move onto hard drugs is his intensity of use of marijuana and other predispositions for addiction. “There are many reasons to worry that for people who choose to use marijuana as medicine—especially those who smoke it— the drug could add to their health problems— not be helping but hurting,” says Dr. Prouty. Whether or not marijuana is addictive is a hot topic, says Dr. Prouty. “Yet, when you have candid discussion with most marijuana users, they’ll tell you they quickly develop a tolerance to its effects and tend to want to use it more,” he says. “That’s akin to addiction.” Active marijuana users experience some degree of withdrawal symptoms, including restlessness, irritability, agitation, insomnia, sleep disturbances, nausea, and cramping— uncomfortable, but far milder than those withdrawal symptoms of alcohol or hard drugs, says Dr. Prouty. “For certain patients—particularly adolescents, people with psychological problems, those with inherent disposition toward substance abuse—marijuana-based medications may not be worth the work,” he says. Looking deeper Exploring innovation Shire’s Vision for Ophthalmics At Shire, we’re a leading biotech with a global track record for our work in rare diseases and specialty conditions. Now we’re expanding our vision and bringing the same commitment to ophthalmics. Pursuing the promise of new therapies in ophthalmics to address patients’ unmet needs. Just watch. Visit Shire-Eyes.com ©2015 Shire US Inc., Lexington, MA 02421 S06675 07/15 8 Focus On TECHNOLOGY AUGUST 2015 | 5 ways to improve in-office purchasing Tips for keeping your patients from hitting the online and big box retailers Your patients are conditioned to believe that if they take their Rx and just buy it online, they are going to get the best deal. That may have been a partial truth in the past, but today, you are often times able to offer your patients the best deal. find a better deal, no matter where they When it comes down to it, go. This includes online and offline big your patients probably box retailers. Remind them that want to see your you offer the best price. practice succeed. They know that supporting you STEP Use exclusive with their busiproducts ness w i l l en able There are awesome you to do so. However, products that are sold your patients are probably not primarily offline. Leverage these BY JUSTIN BAZAN, brands that don’t have a huge willing to spend a whole heck OD Owner of Vision of a lot more in your office on online presence. Reinforce their Source Park Slope products they can find online exclusiveness and quality to enEye in Brooklyn. for less—even with your specsure that your patients undertacular service included. stand the value of them. When it comes to glasses, contact lenses, and other eyecare products, there are a STEP Be first few things you can do to provide your You should have the first chance to help your patients get the vision-related products they need or want. The reality is that as an eyecare provider, your patients are in your office, and you are able to have the opportunity to be the first to provide help 1. Use exclusive offers/rebates to meet their needs. You are the most convenient—let alone knowledgeable — 2. Use exclusive products option they have because they can take 3. Be first care of things on the spot before they 4. Optimize annual supply sales walk out of your office. Help your staff to work as a team See page 36 for tips on making it happen. 2 3 How to improve in-office purchasing 5. Offer competitive packages STEP patients with the best deals and service possible. Here are five ways to keep your patients buying from you, not from other sources—including online. STEP 1 Use exclusive offers/rebates You can help ensure that your patients are getting the absolute best price for their products by making sure to take advantage of these exclusive manufacturer offers and rebates. You can also help to start to recondition your patients to understand that they cannot 4 Optimize annual supply sales When it comes to contact lenses, helping your patients get their annual supply is of utmost importance. Purchasing an annual supply helps to thwart end-of-the-box stretching, which will help prevent contact lens abuse-related problems. It will also help to ensure that patients don’t hop online to quickly and easily re-up their supply through an online vendor. We all know that once patients are in the database of an online vendor, they will receive near-constant marketing, reducing the chances of them purchasing from your office. STEP 5 Offer competitive packages Online eyewear has evolved since its inception. There are many companies out there that are offering products and service that your patients find appealing. There are many people out there who would buy from you if only you were to offer them something similar. If you want to retain these shoppers, provide them with what they are looking for. People —your patients—love the ease of buying things online. They have also learned that they can often find what they need online for less money. However, you can provide your patients with the best possible deals on the products they need by keeping these five tips in mind. You also get first chance at helping them do so. Dr. Bazan is a 2004 SUNY grad. Reach him on his Facebook page. WANT MORE CONTENT FROM DR. BAZAN? How to handle a bad online reivew www.optometrytimes.com/ handlebadreview Ten reasons why my practice doesn’t have a phone www.optometrytimes.com/ nopracticephone HIPAA in the age of social media www.optometrytimes.com/ HIPAAsocialmedia So long web site, hello social media www.optometrytimes.com/ solongwebsite Point-counterpoint: Social media vs. web site www.optometrytimes.com/ socialvssite 3D printing—the great equalizer in eyewear manufacturing www.optometrytimes. com/3Dprintingeyewear New device aids early AMD diagnosis www.optometrytimes.com/ earlyAMDdiagnosis POWERFULLY BREAKS THE CHAIN IN PATHOGENS OF GREATER CONCERN 1-4 Indication BESIVANCE®1;)9=167476-)6<151+:7*1)416,1+)<-,.7:<0-<:-)<5-6<7.*)+<-:1)4 +762=6+<1>1<1;+)=;-,*A;=;+-8<1*4-1;74)<-;7.<0-.7447?16/*)+<-:1)Aerococcus viridans,*+7:A6-.7:5/:7=8Corynebacterium pseudodiphtheriticum,* Corynebacterium striatum,* Haemophilus influenzae, Moraxella catarrhalis,* Moraxella lacunata,* Pseudomonas aeruginosa,* Staphylococcus aureus, Staphylococcus epidermidis, Staphylococcus hominis,* Staphylococcus lugdunensis,* Staphylococcus warneri,* Streptococcus mitis group, Streptococcus oralis, Streptococcus pneumoniae, Streptococcus salivarius* * .E+)+A.7:<01;7:/)61;5?);;<=,1-,16.-?-:<0)6 16.-+<176; Important Risk Information about BESIVANCE® B$'® is for topical ophthalmic use only, and should not be injected subconjunctivally, nor should it be introduced directly into the anterior chamber of the eye. B;?1<07<0-:)6<116.-+<1>-;8:7476/-,=;-7.$'® may result in 7>-:/:7?<07.676;=;+-8<1*4-7:/)61;5;16+4=,16/.=6/1.;=8-:16.-+<176 occurs, discontinue use and institute alternative therapy. B!)<1-6<;;07=4,67<?-):+76<)+<4-6;-;1.<0-A0)>-;1/6;7:;A58<75;7. *)+<-:1)4+762=6+<1>1<1;7:,=:16/<0-+7=:;-7.<0-:)8A?1<0$'®. B%0-57;<+75576),>-:;-->-6<:-87:<-,167.8)<1-6<;<:-)<-,?1<0 BESIVANCE®?);+762=6+<1>)4:-,6-;; <0-:),>-:;-->-6<;:-87:<-,168)<1-6<; receiving BESIVANCE®7++=::16/16)88:7@15)<-4A7.8)<1-6<;16+4=,-, blurred vision, eye pain, eye irritation, eye pruritus and headache. B$'®1;67<16<-6,-,<7*-),5161;<-:-,;A;<-51+)44A"=167476-;),5161;<-:-,;A;<-51+)44A0)>-*--6);;7+1)<-,?1<0 0A8-:;-6;1<1>1<A:-)+<176;->-6.7447?16/);16/4-,7;-!)<1-6<;;07=4,*-),>1;-,<7,1;+76<16=-=;-155-,1)<-4A)6,+76<)+< their physician at the first sign of a rash or allergic reaction. B$).-<A)6,-..-+<1>-6-;;1616.)6<;*-47?76-A-):7.)/-0)>-67<*--6-;<)*41;0-, Please see the Brief Summary of the BESIVANCE® full prescribing information on the adjacent page. References: 1. BESIVANCE®!:-;+:1*16/6.7:5)<176$-8<-5*-: 2.%-8-,167-44-:(&;6-:(-<)4!0);--.E+)+A)6,;).-<A;<=,A7. *-;1F7@)+16780<0)451+;=;8-6;176 16<0-<:-)<5-6<7.*)+<-:1)4+762=6+<1>1<1;Curr Med Res Opin 3.-7:A75;<7+3% -):16/-:$7::1;%(4161+)4-.E+)+A7.*-;1F7@)+16780<0)451+;=;8-6;176 )/)16;<#$)6,#$!7;<-:8:-;-6<-,)<66=)4--<16/7. <0-;;7+1)<176.7:#-;-):+016'1;176)6, 80<0)45747/A)A 7:<)=,-:,)4-4.)<)76E4-)=;+075*6+7:87:)<-, 7:8:7,=+<:-4)<-,9=-;<176;)6,+76+-:6;+)441-800-323-0000 or visit www.bausch.com. BESIVANCE is a registered trademark of Bausch & Lomb Incorporated or its affiliates. ©2014 Bausch & Lomb Incorporated. US/BES/14/0003 | PRACTICAL CHAIRSIDE ADVICE ALLERGY Focus On A new player to in-office allergy testing Is point-of-care testing shotgun empiricism or diagnostic logic? The scope of ocular surface disease is a vast territory which can be treacherous and confusing for even the most skilled clinician posed by a dry eye or “allergic conjunctivitis” case—or combination thereof. Why the quotation surrounding this popular condition? The simple reason is that until recently, the eyecare community utilized subjective data collection to diagnosis this multifaceted disease, albeit with great success. What if I told you that prescribing an allergy medication outright was a bandage or kneejerk approach? Before everyone comes after me with pitchforks, hear me out. I am not stating that you have violated the sacred Optometric Oath by mistreating the patient. The thought is to expand our horizons as a profession beyond its current bounds in a more objective manner. lergy, allergens interact with IgE bound to sensitized mast cells and after two rounds of exposure, result in a massive hypersensitivity reaction characterized by mast-cell degranulation. Consequent increased levels of histaMICHAEL S. mine, prostaglandins, leukotriCOOPER, OD enes, and other pro-inflammais in an OD/ tory molecules in the tear film MD practice in in these mast cells trigger the Willimantic, CT expression of chemokines, adhesion molecules, and other chemoattractive proteins that recruit and activate T-cells Scoping it out and macrophages in the conjunctival muStatistically, 60 million Americans are afcosa, characterizing the late-phase Type fected by allergies, of which 24 million (40 IV delayed reaction.6 percent) have some form of ocular etiol- What would be the response if I told you that prescribing an allergy medication outright was a bandage or knee-jerk approach? ogy.1-3 From a public health standpoint, this is a emerging epidemic for which population-based studies show that the rate of allergenic disease is increasing in magnitude. The many faces of allergy encompass patients with classic seasonal and perennial allergic conjunctivitis to vernal keratoconjunctivitis, atopic keratoconjunctivitis, and giant papillary conjunctivitis.4 Seasonal and perennial allergies are linked directly to the expression of specific immunoglobulin E (IgE) antibodies to environmental allergens making up the most common form of ocular allergy, affecting up to 15 to 20 percent of the population.5 In this type of ocular al- In the huddle, be the quarterback In my ocular surface disease practice, allergic conjunctivitis comprises a rolling average of 25 percent of my cases, depending on the season. With the heavy snowpack and pollen boom in Spring 2015, many emergent patients forced me to be creative with the increased workload. How did I do it? I took a step back and delegated to my technical staff an arsenal of objective (and painless) tests such as TearLab Osmolarity Test, LipiView, and now Doctor’s Allergy Formula. With a methodical point-of-care approach taking fewer than 12 minutes to collect, I was able to optimize the patient experience, leading to efficient diagnosis and fewer symptomatic patients. This approach has exponentially grown my practice and created a gateway to facilitate dialogue with my fellow colleagues in the allergy, rheumatology, and endocrinology specialties. Furthermore, I make it a priority to share the information I collect in a cordial and succinct summary through my electronic health records to provide the highest level of patient care. Doctor’s Allergy Formula Ocular surface disease hinges on identifying the unknown etiology. Doctor’s Allergy Formula (DAF) fits right into this mold by providing a non-invasive, no-needle, proprietary U.S. Food and Drug Administration-approved diagnostic test designed to objectively diagnose specific allergies. When I was researching this test strategy, a component I found interesting was that it included both positive and negative controls in order to diminish false readings. In addition, with the scientific team’s assistance, you are able to build an antigen database with up to 58 allergens that are regionally specific for higher yield depending on the practice’s geographic location. A pearl that I have gleaned from an esteemed ophthalmology colleague of mine is that you must alert the patient to stop his allergy treatment five days prior to administering DAF to get a properly calibrated and meaningful result. Results can be interpreted within 10 to 15 minutes, allowing for immediate patient education on the sensitive allergens and methods of avoidance. From my perspective, the ability to customize DAF is powerful and can be life altering for some severe allergy sufferers.7 In the practice management realm, the test is covered and reimbursed by all major medical insurances and Medicare using the well-established CPT-4 billing code of 95004, described as “percutaneous tests with allergenic extracts, immediate type reactions.” Information provided by the company suggests when billing the procedure to use a quantity modifier of 60. Finally, there is a one significant caveat: even though the code is multidisciplinary, See Point-of-care testing on page 12 11 12 Focus On ALLERGY Point-of-care testing AUGUST 2015 | 1 Figure 1. Close-up of antigen applicator. (Photos courtesy Doctor’s Allergy Formula) 2 Figure 2. A sample of colorcoded antigen database. 3 Figure 3. Administration of the antigen applicator to a patient’s forearm. Continued from page 11 an OD-only practice setting cannot yet participate unless associated with a MD or DO. If you want to perform the DAF analysis, reach out to your ophthalmology peers for assistance. Taking the next step Revisiting the question regarding the bandage or knee jerk response approach to medication administration—the call to action is to truly identify the specific offending allergens in order to properly manage each case. In-office allergy testing will instill confidence in the clinician to know what role allergy plays in the ocular surface disease and also what the best treatment(s) might be for the patient. Consequently, this new paradigm shift in ocular surface disease management will allow patients not only physical but psychological relief from their allergy symptoms by providing them a sense of knowing that their condition has been addressed in a compassionate and disciplined manner. REFERENCES 1. Singh K, Bielory L. Epidemiology of ocular allergy symptoms in United States adults (19881994). American College of Allergy, Asthma & Immunology Annual Meeting; Nov 9-15, 2006; Philadelphia, PA. Abstract 34. 2. Austin JB, Kaur B, Anderson HR, et al. Hay fever, eczema, and wheeze: a nationwide UK study (ISAAC, international study of asthma and allergies in childhood). Arch Dis Child. 1999 Sep;81(3):22530. 3. Nathan RA, Meltzer EO, Seiner JC, et al. Prevalence of allergic rhinitis in the United States. J Allergy Clin Immunol. 1997;99:S808-14. 4. Barbee RA, Kaltenborn W, Lebowitz MD, et al. Longitudinal changes in allergen skin test reactivity in a community population sample. J Allergy Clin Immunol. 1987 Jan;79(1):16-24. 5. Wong AH, Barg SS, Leung AK. Seasonal and perennial allergic conjunctivitis. Recent Pat Inflamm Allergy Drug Discov. 2009 Jun;3(2):118-27. 6. Leonardi A, De Dominicis C, Motterle L. Immunopathogenesis of ocular allergy: A schematic approach to different clinical entities. Curr Opin Allergy Clin Immunol. 2007 Oct;7(5):429-35. 7. Doctor’s Allergy Formula. “Ocular Allergy Testing. (Physician Area).” Doctor’s Allergy Formula. 2013. Available at http://drsallergyformula.com/ Dr. Cooper is a consultant to Allergan, BioTissue, Johnson & Johnson Vision Care, Alcon Surgical, Valean/B+L, TearLab, Epocrates, and has received past honoraria from Alcon Vision Care and inVentiv Health. coopadre@gmail.com 4 Figure 4. Varying degrees of allergenic response to DAF. 14 Focus On REFRACTIVE SURGERY AUGUST 2015 | Corneal inlays offer new advantages Femtosecond and material advances allow another option for patients Corneal inlays to correct refractive errors are not new— various materials have been tried for more than 50 years to correct blurred vision. The greatest barriers to success of corneal inlays have been a lack of biocompatibility with the cornea, the difficulty of placing them within the corneal stroma safely, and refractive predictably.1 More recently, several attempts at correcting hyperopia with corneal inlays failed primarily due to difficulty changing the anterior curvature of the cornea while maintaining a healthy cornea. Deep placement of the inlays was able to maintain corneal physiology but had little to no effect on anterior curvature.2 vestigational device called the Raindrop Near Vision Inlay (ReVision Optics). Raindrop is a transparent plano non-refractive hydrogel inlay, 2.0 mm in diameter and 32 μm thick, that is inserted in the anterior corBY WILLIAM neal stroma (130-150 μm deep) TULLO, OD Vice under a flap created with a fempresident of clinical tosecond laser. It alters the eye’s services for TLC refractive power by increasing Vision. the central radius of curvature New technology, of the anterior cornea. The goal presbyopia focus of this inlay is to produce a hyperproFemtosecond lasers have revolutionized late shape, which results in an aspheric the ability to create smooth precise pockmultifocal effect with minimal disrupets into the corneal stroma at specific tion to distance vision. depths to place corneal inlays. AdditionThe second approach uses concentric ally, advances in material biocompatoptics and is called Flexivue Microlens ibility and manufacturing technology (Presbia Cooperatief U.A.) Flexivue is to produce highly permeable hydrogel still investigational in U.S. A small 1.8 polymers and ultra-thin corneal inlays mm diameter, 15-20 μm thick transparent have contributed to the success of curmethacrylate copolymer with a central rent generation corneal inlays. plano zone and peripheral annular near Presbyopia is the most common refraczone of specific power (+1.25 D to +3.00 tive error with an estimated more than D) is implanted in an intrastromal pocket 2.1 billion people affected worldwide by 20202 with 80 million adults between 45 and 64 years old in the U.S. There are billion people worldmore than 11 million estimated emmewide will be presbyopic 3 tropic presbyopes currently in the U.S. by 2020 Corneal inlays are placed in the nondominant eye at a specific depth within 280-300 μm deep. It incorporates a central a femtosecond laser-created pocket in the 0.15 mm hole to facilitate the transfer of corneal stroma. The surgical procedure oxygen and metabolites to maintain noris fast, typically less than 10 minutes, mal corneal physiology. Similar to conand is performed under topical anesthecentric design contact lenses, patients sia. The inlay is carefully centered over must adapt to the simultaneous images the visual axis to maximize the optical on the retina of the non-dominant eye. effect and minimize visual side effects The third approach is the only U.S. such as blur, diplopia, and loss of bestFood and Drug Administration (FDA)corrected vision. approved device for the correction of near vision blur called the Kamra Inlay (Acu3 approaches to reading Focus). AcuFocus uses a hyperthin micorrection croperforated aperture to increase depth The first approach is found in the in- 2.1 TABLE 1 Contraindications for Kamra Inlay 1. Severe dry eye syndrome 2. Active eye infection or inflammation 3. Keratoconus or keratoconus suspect 4. Abnormal corneal topography 5. Less than 250 μm below stromal pocket 6. Active herpes eye infection 7. Uncontrolled glaucoma 8. Uncontrolled diabetes 9. Active autoimmune or connective tissue disease 10. Cataracts 11. Reduced BCVA of focus. Kamra is a single piece of polyvinylidene fluoride (PVDF), with 3.8 mm diameter opaque (carbon black) annulus, a 1.6 mm transparent central hole, and is 6 μm thick. The inlay is perforated with 8,400 holes randomized from 5.5 to 11.5 μm in size to allow for transport of metabolites to maintain the health and integrity of the cornea. More on Kamra Recent U.S approval specifies that the Kamra inlay is indicated for the improvement of near vision by extending the depth of focus in the non-dominant eye of phakic presbyopia patients between the ages of 45 and 60 years old with refractive error +0.50 D to -0.75 D with ≤ 0.75 D of refractive astigmatism.3 Additionally, patients must not be wearing glasses or contact lenses for distance vision and have near correction between +1.00 D and +2.50 D. Kamra is placed in a femtosecond laser-created intrastromal pocket 220 μm or deeper. Outside the U.S., it is not uncommon to create a pocket 100 μm below a previously created LASIK flap for Kamra. Patients with a refractive error of -0.75 D to -1.00 D seem to have the best results due to optimal placement of the range of depth of See Inlay on page 16 100% PRESERVATIVE-FREE Learn more at zioptan.com and cosoptpf.com Cosopt PF is a registered trademark of Merck Sharp & Dohme Corp and is used under license. ZIOPTAN is a registered trademark of Merck Sharp & Dohme Corp and is used under license. ZIOPTAN is licensed by Santen Pharmaceutical Co., Ltd. ©2015 Akorn, Inc. All rights reserved. P455 Rev 06/15 16 Focus On REFRACTIVE SURGERY Inlay Continued from page 14 focus provided by the artificial pinhole. Contraindications and complications of the Kamra inlay are summarized in Tables 1 and 2. Because Kamra does not split light, it does not interfere with normal binocular summation, requiring less neuroadaptation than monovision correction. While approved only for natural emmetropes in the U.S., more than 20,000 Kamra inlays have been implanted in pseudophakes and post-LASIK emmetropes, and performed in combination with other refractive surgeries to provide improved near vision in more than 50 countries outside the U.S. Very little peer-reviewed literature is available for Flexivue Microlens and Raindrop. More than 29 clinical studies are currently published on Kamra Inlay, showing: Reading speed and acuity are significantly improved after inlay implantation6 Post-inlay implantation patients are able to read at a significantly closer reading distance6 Visual field is unaffected6 K a m r a d o e s n’t a f fe c t o c u l a r assessments6 Cataract surgery is possible with the inlay in place7 TABLE 2 Complications reported with Kamra Inlay 1. Night vision disturbances 2. Dryness 3. Blurry vision 4. Double vision 5. Pain and burning 6. Temporary visual illusions (Puftrich Effect) 7. Decrease contrast sensitivity 8. Infection 9. Corneal thinning or scarring 10. Endothelial cell loss 11. Ectasia 12. Increased IOP (steroid drops) Inlay advantages and disadvantages The biggest advantage of corneal inlays is the reduction of dependence on reading glasses. The fact that they are additive and do not remove any tissue from the cornea enhance their safety profile as compared to ablative laser vision correction procedures. Other key advantages include: Easy removability Not an intraocular procedure Maintenance of contrast acuity Extended range of vision The biggest disadvantage of corneal inlays is the mild to moderate loss of distance vision (one to two lines uncorrected distance vision (UCDV) that can occur in the non-dominant eye. Additionally, the dry eye that often accompanies the inlay can lead to fluctuating vision and patient dissatisfaction. Some patients also require prolonged use of topical steroids, increasing the risk of IOP spikes. In the FDA study of 508 eyes implanted with the Kamra inlay, 83.5 percent achieved uncorrected near visual acuity (UCNVA) of 20/40 (eight-point font) or better at 12 months in the implanted eye, representing an average of three lines of vision improvement.3 About three percent of the enrolled patients with a modern femtosecond pocket had the inlay removed, mostly due to a hyperopic refractive shift affecting distance vision in the implanted eye.3 Patient selection, follow up An ideal patient has mild myopia (-0.75 D to -1.00 D) with -0.50 D or less astigmatism, a good tear film with no dryness symptoms, and an easy-going personality willing to tolerate common visual symptoms associated with inlay. AcuTarget HD, a new device from AcuFocus, may also assist with patient selection by measuring intraocular light scatter and evaluating subtle lenticular opacities not evident on slit lamp examination that may cause reduced patient satisfaction with Kamra. AcuTarget HD also helps determine visual axis and pupil center, allowing precise centering of the Kamra inlay, necessary for best visual performance. Post-operative medications include topical antibiotics for one week (similar to LASIK) and topical steroids for AUGUST 2015 | one-month taper (similar to PRK). Additional testing includes checking uncorrected near vision OD, OS, OU, and distance corrected near vision OD, OS, OU. AcuFocus also recommends a midpoint refraction—midpoint between maximum plus to blur and maximum minus to blur at distance—in the implanted eye. Other surgical options for the correction of presbyopia in the U.S. include LASIK or PRK monovision and multifocal/accommodating IOLs. Problems such as reduced distance vision, reduced near vision, reduced stereopsis, reduced contrast sensitivity, and poor quality of vision has limited these options for our patients. Hopefully, the addition of the first corneal inlay will expand the options for patients with blurred near vision. Due to the less invasive nature of the corneal inlay procedure and its reversibility, it is even possible that corneal inlays may serve as a bridge for patients who are not ready for the intraocular placement of an IOL. REFERENCES 1. Binder PS, Lin L, van de Pol C. Intracorneal Inlays for the Correction of Ametropias. Eye Contact Lens. 2015 Jul;41(4):197-203. 2. Lindstrom RL, Macrae SM, Pepose JS, et al. Corneal Inlays for presbyopia correction. Curr Opin Ophthalmol. 2013 Jul;24(4):281-7. 3. AcuFocus KAMRA Inlay US FDA Ophthalmic Devices Committee June 6, 2014. Available athttp://www.fda. gov/downloads/AdvisoryCommittees/ CommitteesMeetingMaterials/MedicalDevices/ MedicalDevicesAdvisoryCommittee/ OphthalmicDevicesPanel/UCM400439.pdf. Accessed 7/13/2015. 4. Alarcon A, Anera RG, Villa C, et al. Vision Quality after Monovision LASIK in presbyopic patients. J Cataract Refract Surg. 2011 Sep;37(9):1629-35. 5. Yilmaz OF, Alagoz N, Azman E, et al. Intracorneal Inlay to Correct Presbyopia: Long-term Results. J Cataract Refract Surg. 2011 Jul;37(7):1275-81. 6. Kamra. Available at kamra.com. Accessed 7/14/2015. 7. Tan TE, Mehta JS. Cataract Surgery following Kamra presbyopic implant. Clin Ophthalmol. 2013:7;1899-1903. 8. Dexl AK, Jell G, Strohmaier C, et al. Longterm outcomes after monocular corneal inlay implantation for the surgical compensation of presbyopia. J Cataract Refract Surg. 2015 Mar;41(3):566-75. Dr. Tullo is also adjunct assistant clinical professor at SUNY College of Optometry. Introducing the newly expanded family of products built on the proven 1-DAY ACUVUE® MOIST Platform 1-DAY ACUVUE® DEFINE® Brand Contact Lenses 1-DAY ACUVUE® MOIST Brand MULTIFOCAL Contact Lenses 1-DAY ACUVUE® MOIST Brand Contact Lenses 1-DAY ACUVUE® MOIST Brand Contact Lenses for ASTIGMATISM The #1 prescribed daily disposable around the world now satisfies a broader range of patients Every brand built on the 1-DAY ACUVUE® MOIST Platform offers dual action technology, which helps keep Moisture In and Irritation Out. In addition, their EYE-INSPIRED™ Designs address specific patient needs 1-DAY ACUVUE® MOIST Brand for ASTIGMATISM utilizes BLINK STABILIZED™ Design to harness the natural power of a blinking eye, delivering exceptional stability and clear vision for astigmatic patients NEW NEW 1-DAY ACUVUE® MOIST Brand MULTIFOCAL is the first and only multifocal lens that uniquely optimizes the optical design according to age and refractive power for a superior vision experience for presbyopic patients 1-DAY ACUVUE® DEFINE® Brand helps eyes look whiter and brighter with an iris-inspired design for patients who want to enhance the natural beauty of their eyes ACUVUE® Brand Contact Lenses are indicated for vision correction. As with any contact lens, eye problems, including corneal ulcers, can develop. Some wearers may experience mild irritation, itching or discomfort. Lenses should not be prescribed if patients have any eye infection, or experience eye discomfort, excessive tearing, vision changes, redness or other eye problems. Consult the package insert for complete information. Complete information is also available by visiting www.acuvueprofessional.com or by calling 1-800-843-2020. ACUVUE®, 1-DAY ACUVUE® MOIST, 1-DAY ACUVUE® DEFINE®, NATURAL SHIMMER™, LACREON®, EYE-INSPIRED™, and BLINK STABILIZED™ are trademarks of Johnson & Johnson Vision Care, Inc. © Johnson & Johnson Vision Care, Inc. 2015 ACU-10376805-C August 2015 18 Focus On LENS CARE AUGUST 2015 | Pros and cons of selling lens care solution Solution may not bring in the big bucks, but it pays off with patient perception For years, contact lens solutions have been available to sell in office, but relatively few of us have pursued that stream of revenue. Perhaps because it’s more of a driedup creek? But recently, there’s been a heightened buzz around the topic, so maybe it’s time to consider the pros and cons once more. are purposeful. First, don’t charge significantly more than what other retailers charge. Second, offer something different than the other retailers whenever possible. For example, Alcon’s Pro line allows you to sell bottles with more ounces than typically found on the shelf. This adds value to the patient’s purchase, avoids a direct price per bottle comparison, and allows you to charge the same price per ounce relative to the everyday prices in a big box store. Or if you carry another brand, you might consider throwing in a complimentary travel-size bottle with the purchase. Another example is the Sauflon model, in which solutions were offered for sale only within the doctor’s office. Since CooperVision’s recent acquisition of Sauflon, there has been no public announcement about continuation or development of the previous in-office program. A third, more drastic way to convince patients of your genuine intentions is to donate the proceeds of the solution sales to a national eye charity or possibly a local community cause. After all, the profits are negligible—or are they? Historically, we know that competing free, as an added value, with the purwith big box stores for profit is an upchase of an annual supply or color lens hill battle—like trying to fight the Ebola add-on. Others include lens care as a benvirus with a Z-pack. When you include efit offered in their contact lens maintethe potential capital outlay for nance program. Some doctors the bottles, as well as the space sell the solution, but charge even requirements for their storage less than other retailers, hopand display, the aggravations ing to build trust and credibility start to add up. with the patient. Any of these But with some of the new prooptions increase the patient’s perception of value. No matter grams, these previous objections are neutralized. A more difficult how you choose to distribute BY CRYSTAL M. debate to defuse is whether or BRIMER, OD, FAAO it, having solution in the office In private practice in not having retail bottles in the allows you to provide for all of Wilmington, NC. office creates a pressure—and their eyecare needs. Even if they choose to purchase elsewhere, potential discomfort—on the staff to sell. We don’t want to exhaust they realize that you are strivtheir sales energy on a low-profit item ing to offer them complete eye care and or divert their efforts from some other convenience. And, ultimately, you have The profit margins their best interests in mind. high-benefit product we sell. And could Bausch + Lomb recently partnered with it create a perception that we are greedy, Vision Source to offer an in-office pronickel and diming the patient? gram. Alcon recently released a full-blown Offer something different business strategy around in-office soWhat we want to avoid is the perlution sales. CooperVision is curception that we are selling soIncreasing patients’ perception Help rently maintaining the availability lution out of greed, simply to of value your staff of Sauflon solution. AMO continacquire every eyecare dime What if we remove the question of profit members work as a ues to make its solutions availthe patient spends. We can and competition from the equation? Some team. See page able to the doctor. Depending escape that perception if we offices give lens care products away for 36 for more. on the company, you can expect to see a profit margin of 20 to 40 percent per bottle. Using Alcon’s new program as an example, the difference between the unit cost and manufacturer’s suggested retail price (MSRP) is about – Expect 20 to 40 percent profit margin and free shipping 30 percent. But if you qualify for end-of– Expect a relatively small price differential for the patient year quantity rebates, it can boost your profit up to 40 percent. Meanwhile, the – Try to offer something a little different that what’s on the shelf patient is paying the same relative price – Consider bundling solution with annual supply purchase or other in-office per ounce as an every day price at a big program box retailer and less than a typical gro– Add patient convenience and/or value cery store. Of course, retailers often have sales or rollbacks and may use solution – Lessen patient exposure to the competition as a “loss leader” to get consumers’ at– Create an image as a complete eye care destination tention, decreasing the price per ounce. Key points to in-office lens care sales | PRACTICAL CHAIRSIDE ADVICE Increase compliance and remain competitive Whether it’s a corporate strategy or not, there are great benefits to having access to solutions from all four companies. You won’t be limited to a specific brand just because you wish to provide solution to your patients in office. We know the need for patient direction and the power of the recommendation. Now you cansell what you would typically recommend, thereby ensuring compliance with your recommendation. And compliance may lead to a positive effect on the patient’s contact lens comfort and difference between unit cost and the manufacturwearing success. Furer’s suggested retail price thermore, it reduces the potential of the patient being exposed to a competitor while buying solution—a company that also sells contacts and offers eye exams. It keeps them from associating another store with eye care! The goal is to maximize convenience to the patient without minimizing our own. Luckily, corporations are catching on. Cur- 30% Historically, we have known that competing with big box stores for profit is an uphill battle—like trying to fight the Ebola virus with a Z-pack. When you include the potential capital outlay for the bottles, as well as the space requirements, the aggravations start to add up. rently, there is only one company that allows you to order solution straight from your contact lens distributor, as needed. But regardless of where you get it, there is now no reason to keep large amounts of solution on hand. You get the same price, buying it one case at a time—or even one bottle at a time, in some cases. And there are no shipping costs to the doctor with any of the four companies. Some brands will ship bottles directly to the patient, even free of charge with a minimum purchase. This opens up the option to sell solution on your website, if desired. Remember, it’s about convenience and perception, not sales. Keep in mind: you are not likely to change the habits of those who buy their solution at club stores. So, don’t try! That’s not the goal. The goal is to create a patient perception that you have gone out of your way for their convenience, and there is no need to go elsewhere for their eyecare needs. While a profit margin of 20 to 40 percent pales in comparison to the profit margin of a frame, it keeps patients in the office and adds value. This is a moment where the focus must be on the big picture. Dr. Brimer has special interests in contact lenses and dry eye. drbrimer@crystalvisionservices.com INTEGRATION “When I started the process of searching for an automated refracting system, I didn’t know the importance of integration with EMR. More than 50 mouse clicks are now eliminated by the seamless LQWHJUDWLRQDQG(05ÀHOGSRSXODWLRQ with just a touch of a button. The time saved in the exam lane is priceless.” April Jasper, OD | West Palm Beach, FL Designed and Manufactured by NIDEK - Represented by Marco 800-874-5274 " marco.com 20 Practice Management AUGUST 2015 | How our office is preparing for ICD-10 A 6-step plan and post-implementation evaluation keep us on track By Carl H. Spear, OD, MBA, FAAO What’s the rush? The World Health Organization (WHO) is a specialized agency within the United Nations ne of the buzzwords that is very pop(UN) that focuses on international public ular in corporate and leadership dehealth. The 10th edition of the International velopment circles over the past few Classification of Diseases (ICD-10) years is “change managecoding was initially endorsed by ment.” We can all agree that the the World Health Assembly in 1990 need to change and the speed of and first used by World Health Orchange both continue to increase. ganization member states in 1994. Change was once a way for companies to thrive or gain a competitive If it seems that the United States is rushing to implement ICD-10, we advantage—now it is a necessity in CARL H. SPEAR, are actually more than fashionably order to survive. OD, MBA, FAAO late to the implementation party. Over the past few years, we have owns a multi-location The system, already adopted by seen rapid change in health care group practice with most UN member states, is a way and specifically in eye care. Unforhis wife Dr. Katie to universally collect and monitor tunately, changes are often slower Gilbert Spear in Pensacola, FL. health information across member than the demand or need, and we states. The ICD system in general often have mediocre results at best. provides a way for member states to moniAs the October 1 implementation date of the tor national rates of morbidity and mortalnew ICD-10 coding system rapidly approaches, ity, the primary indications of health status. our offices like many others are scrambling to Within each country, the ICD system is used make sure we are ready. Our ability to manas a standardized way to allocates resources age the change will be critical to our survival. and reimbursements. I have talked with many doctors across the The Department of Health and Human Services published its final ruling to adopt ICD-10 in the United States on January 15, 2009, with an implementation date of October 1, 2013. That date has been delayed twice with a new implementation date of October 1, 2015. It looks like ICD-10 is finally going to be implemented, so it is time to get ready. O Starting now may even be a benefit because you will have a sense of urgency and access to the latest and most reliable information. country, and the overwhelming sense is that no one is fully ready for the change. More troubling, many doctors have not even started the process. For those of you in this situation, hope is not a strategy, and the time to start is now. No matter where you are in preparing for ICD-10, the countdown has started. Barring some miracle delay, the change is inevitable. At least we know what needs to be done, and we have a deadline. 6 steps to prepare for ICD-10 Below is our step-by-step approach to ICD10 preparedness and implementation. STEP Do your homework For us, the first step in preparing for ICD-10 implementation has been doing the homework and trying to understand the real obstacles to implementation. When a systematic change as big as ICD-10 conversion happens, there is a tremendous amount of information and misinformation being propagated. Finding credible and reliable sources for information is critical. I am skeptical of the multitude of e-mails that I receive from companies touting how 1 TAKE-HOME MESSAGE Preparing a six-step plan, with key players in billing and IT, help a multi-location practice ensure it is ready for ICD-10 implementation. The six steps are: Do your homework, identify and assign key roles, train your doctors and staff, practice in your EHR, use your resources, and plan for financial backup. A final yet important step is a post-implementation evaluation: Be sure your claims are going through in a timely fashion and you are paid the correct amounts. they can prepare us for ICD-10 with fees ranging from $199-$2,999. My mantra is always, “Go to the source.” In this case, the Centers for Medicare and Medicaid Services (CMS) is the authoritative source for ICD-10. If you want the real deal and the history of ICD-10, go to CMS.gov, and everything is available to you. The next time you are in a lecture or presentation and hear some wild comment or claim regarding ICD-10, ask for the 1994 The year ICD-10 was first used by World Health Organization (WHO) member states reference. If it is anything other than CMS, caveat emptor (buyer beware). STEP Identify and assign key roles Our second step in preparing for ICD-10 was basic project management of identifying and assigning key roles. The two key people in our preparation have been my billing manager and IT manager. I am blessed with a talented and conscientious billing manager who is the spearhead of our preparation for ICD-10 billing. She has been diligently working toward ICD-10 conversion for the past two and a half years. We were gearing up for the initial implementation date of October 2013 before the reprieve that delayed implementation until October 2014, then it became October 2015. 2 | PRACTICAL CHAIRSIDE ADVICE If you have not been working at it that long, not to worry. You have time but need to assign the roles and get started today. Most of our preparation has been in watching videos and webinars on the basics of ICD-10 and preparing a training plan for the rest of the staff and doctors. If you have a smaller office, you may want to put together your training plan so that everyone watches the videos and training materials at the same time. The second key person in our preparation has been our IT manager. Again, I am blessed with an IT person who has a wide range of knowledge and expertise. He has diligently kept our systems Hope is not a strategy, and the time to start is now. updated so that when the time comes to upgrade our software to the ICD-10 compatible version, we will be ready. For me, this is the most difficult piece in the puzzle. Understanding how overnight we switch from ICD-9 to ICD-10 and how much of the coding will occur in the system is the great unknown at this point. Making sure your system is compatible with new software that incorporates ICD-10 is a must-do now! STEP Train doctors and staff We have now started our full-on training for all doctors and staff. Our training plan is twofold. When we train, we want everyone in the office to have a baseline working knowledge of everything going on in the office. Whether it is a new piece of equipment or a new lens in optical, everyone needs the big picture. Our staff meetings are now very heavy on ICD-10 training that is primarily overview on what will happen during implementation. The second piece of training is in-depth job-specific training required for each person or department. Obviously, our billing team is ahead of the curve and already working to understand what is needed both from them and also what they need from everyone else. Over the next months leading up to ICD-10, we have a detailed training plan for each section so that we can be as ready as possible. Many resources are available online for training, including the Medical Learning Network hosted by CMS (see “ICD-10 resources” page 25 for more information). 3 See ICD-10 on page 24 Hidden benefit of ICD-10 Over the past three years, I have worked with numerous practices that have been targets of recovery contractor audits (RACS). One of the potential hidden benefits of the ICD-10 coding system is the level of specificity that is required. ACCURACY “I have used various autorefractors in my career, many have provided a good starting point for subjective refraction. However, with the OPD-Scan III and TRS-5100, I now have the accuracy of wavefrontguided refractive data to quickly and precisely generate the best refractive endpoints and visual satisfaction. Compared to traditional refraction, Wavefront Optimized Refraction (the ‘XFRACTION process’), represents a new age in digital refractions.” Benjamin Gaddie, OD | Louisville, KY This may turn out to be a blessing for many practices because they are forced to provide more details in order to be reimbursed. Many of the audits we have assisted with result from poor documentation of medical necessity and failure to demonstrate the need for special testing. While we all are skeptical of how well the ICD-10 implementation will go, the potential to reduce audit risk could be a real benefit. Designed and Manufactured by NIDEK - Represented by Marco 800-874-5274 ' marco.com Your patients protect their skin. Help protect their eyes. Many patients are unaware of the long-term implications that may be associated with cumulative day-to-day ultraviolet (UV) exposure to eye health.1 UV-blocking contact lenses worn in addition to sunglasses and a wide-brim hat can provide an additional layer of protection against UV radiation.2 *UV-blocking percentages are based on an average across the wavelength spectrum. ACUVUE® Brand Contact Lenses are indicated for vision correction. As with any contact lens, eye problems, including corneal ulcers, can develop. Some wearers may experience mild irritation, itching or discomfort. Lenses should not be prescribed if patients have any eye infection, or experience eye discomfort, excessive tearing, vision changes, redness or other eye problems. Consult the package insert for complete information. Complete information is also available from Johnson & Johnson Vision Care, Inc., by calling 1-800-843-2020 or by visiting acuvueprofessional.com. Educate your patients about ACUVUE® Brand Contact Lenses— the only major brand to block at least 97% of UVB and 81% of UVA rays as standard across the entire line.*† To learn more, visit acuvueprofessional.com. † Helps protect against transmission of harmful UV radiation to the cornea and into the eye. WARNING: UV-absorbing contact lenses are NOT substitutes for protective UV-absorbing eyewear such as UV-absorbing goggles or sunglasses, because they do not completely cover the eye and surrounding area. You should continue to use UV-absorbing eyewear as directed. NOTE: Long-term exposure to UV radiation is one of the risk factors associated with cataracts. Exposure is based on a number of factors such as environmental conditions (altitude, geography, cloud cover) and personal factors (extent and nature of outdoor activities). UV-blocking contact lenses help provide protection against harmful UV radiation. However, clinical studies have not been done to demonstrate that wearing UV-blocking contact lenses reduces the risk of developing cataracts or other eye disorders. Consult your eye care practitioner for more information. References: 1. The big picture: eye protection is always in season. The Vision Council Website. http://www.thevisioncouncil.org/sites/default/files/VCUVReport2013FINAL.pdf. Accessed May 7, 2014. 2. Chandler H. Ultraviolet absorption by contact lenses and the significance on the ocular anterior segment. Eye Contact Lens. 2011;37(4):259-266. ACUVUE®, 1-DAY ACUVUE® MOIST, 1-DAY ACUVUE® TruEye®, ACUVUE OASYS®, HYDRACLEAR®, and INNOVATION FOR HEALTHY VISION® are trademarks of Johnson & Johnson Vision Care, Inc. © Johnson & Johnson Vision Care, Inc. 2015 ACU-43878-J July 2015 Practice Management 24 ICD-10 Continued from page 21 STEP Practice in your EHR In early July, our IT manager was able to obtain an advanced copy of the ICD-10 version of our EHR system. We are now in the process of getting our hands dirty playing with the software trying to understand the capabilities of the system. This in turn helps us plan more targeted and real-word training for staff and 4 Our ability to monitor, evaluate, and readjust after implementation will be paramount. doctors. I highly recommend pushing your EHR provider to get you access as soon as possible so you can determine the limitations and capabilities in order to have focused training and realistic expectations. STEP Use your resources We have utilized the resources available from our affiliation with an optometric network, organized optometry, and peer-to-peer collaboration. Although CMS is the authoritative source for all things ICD-10, that does not mean we are not watching, talking, and listening to a multitude of other sources for tidbits and best practices. 5 Like many of you, we are part of a national group of affiliated optometrists in an optometric network. The resources, thought leadership, and value of knowing others are in the same boat as we are is invaluable. We have taken advantage of training programs and materials as well as sharing best practices within this group. Organized optometry at both a national and state level has also provided valuable resources and forums to assist with implementation. Finally, we are members in a study group with six other offices from around the country. We get together every six months to share ideas and best practices. Our next meeting in August will be geared around ICD-10 and a sharing of thoughts, ideas, and counseling around ICD-10 and the way forward. STEP Plan for financial backup In preparation for ICD-10, we made a visit to the bank. Despite bestlaid plans by our entire team, it is prudent to have a contingency plan in case things are not as smooth as we would like. To that end, we have worked with our bank to establish a specific line of credit for each office just in case we see a significant decrease in revenue from a disruption in the payment cycle as ICD-10 is implemented. We hope this is not necessary, but when October 1 arrives, I will sleep better knowing that we do have a plan to maintain cash flow just in case. 6 Looking ahead to implementation By the time you read this article, we will AUGUST 2015 6 | STEPS TO PREPARE FOR ICD-10 1 Do your homework 2 Identify and assign key roles 3 Train doctors and staff 4 Practice in your EHR 5 Use your resources 6 Plan for financial backup be in the 45-day countdown toward ICD10 implementation. At that point, you will still have time to do all of the things I mentioned above and get prepared for ICD-10. In all honesty, starting now may even be a benefit because you will have a sense of urgency and access to the latest and most reliable information. As we look forward and execute our training plan and system upgrades, the next big milestone will actually be implementation day on October 1. Our plan is to go all out and treat it as just another clinic day—albeit with an all-hands-on-deck mentality. Initial focus will be on maintaining continuity of patient care and realizing if our EHR system is not responding to patient information input or coding. We cannot dwell on that during clinic but must remain patient focused and sort out the problems at the end of the day when patient care is completed. We anticipate challenges and will approach the day IN BRIEF CMS, AMA announce efforts to help ICD-10 transition WASHINGTON, DC—The Centers for Medicare & Medicaid Services (CMS) and the American Medical Association (AMA) recently announced efforts to help physicians get ready for the October 1 deadline for ICD-10 transition. In response to requests from the provider community, CMS is releasing additional guidance that will allow for flexibility in the claims auditing and quality reporting process as the medical community gains experience using the new ICD-10 codes. Reaching out to health care providers all across the country, CMS and AMA will educate providers through webinars, onsite training, educational articles, and na- tional provider calls to help providers learn about the updated codes and prepare for the transition. CMS’s free help includes the “Road to 10” aimed specifically at smaller physician practices with primers for clinical documentation, clinical scenarios, and other specialty-specific resources to help with implementation. CMS has also released provider-training videos that offer ICD-10 implementation tips. The AMA also has a range of materials available to help physicians prepare. CMS detailed its operating plans for implementation, including: t4FUUJOHVQBDPNNVOJDBUJPOTBOEDPPS- dination center, learning from best practices of other large technology implementations to identify and resolve problems. t4FOEJOHBMFUUFSJO+VMZUPBMM.FEJDBSF fee-for-service providers encouraging ICD10 readiness and notifying them of these flexibilities. t$PNQMFUJOHUIFGJOBMXJOEPXPG.FEJcare end-to-end testing for providers in July. t0GGFSJOHPOHPJOH.FEJDBSFBDLOPXMedgement testing for providers through September 30. t)PTUJOHBO.FEJDBSF-FSOJOH/FUXPSL (MLN) Connects National Provider Call on August 27. | PRACTICAL CHAIRSIDE ADVICE with a positive mindset and fallback plan. Past the stress of “flipping the switch” and being ready for October 1, the next big milestone will be in the days following implementation. No matter how good the plan, EHR, and implementation on October 1, a key to success will be a post-implementation evaluation. We will gauge success as the billing department starts scrubbing the first claims to see if they are done correctly. The next step will be to see if the claims transmit through the clearinghouse without glitches. Finally and most Making sure your system is compatible with new software that incorporates ICD-10 is a must-do now! Practice Management tional and delusional to think we will get it all right, and everything will be perfect. Our ability to monitor, evaluate, and readjust after implementation will be paramount. I hope this is much to do about nothing, and we all have a simple and easy transition to ICD-10. Our ability to manage the change will be a test to our practices, our profes- 25 sion, and our healthcare system. By the way, ICD-11 is ready to be released by the World Health Organization in 2017. Dr. Spear is commander of the 919th Special Operations Medical Squadron at Duke Field in Florida and chairman of the American Academy of Optometry Exhibits Committee. He consults for Alcon and Vision Source. chspear@gmail.com As your dedicated partner in eye care We Re-Envision Vision important will be close monitoring for timely payments for the correct amounts. We always monitor our insurance and patient accounts receivable, but on September 30 we will run a baseline accounts receivable to benchmark against in the weeks and months that follow. Ultimately, the post-implementation evaluation is more critical than all of the work that leads up to implementation. It would be irra- ICD-10 resources For the full language and ICD-10 Final Rule, see the January 16, 2009, Federal Register: http://www.gpo.gov/ fdsys/pkg/FR-2009-01-16/pdf/E9-740. pdf For CMS memorandums and a host of useful resources: http://www. cms.gov/Medicare/Coding/ICD10/ index.html?redirect=/ICD10/ To sign up for e-mails to receive updates on changes and to view videos: http://www.cms.gov/Outreach-andEducation/Medicare-Learning-NetworkMLN/MLNGenInfo/index.html Meeting the need. An increasing aging and diabetic population gives way to an increased number of patients diagnosed with retinal diseases. Regeneron is committed to delivering targeted therapies that can impact your patients’ vision. Learn more about our science to medicine approach at Regeneron.com. ICD-10 resources from the AOA: http://www.aoa.org/news/practice-management/ready-resources-forthe-icd-10-rollout?sso=y science to medicine is a registered trademark of Regeneron Pharmaceuticals, Inc. ©2015, Regeneron Pharmaceuticals, Inc., 777 Old Saw Mill River Road, Tarrytown, NY 10591 All rights reserved 02/2015 RGN-0271 SPECIAL SECTI O N 26 AUGUST 2015 Pediatrics OCT cupping reversal. Findings of one retrospective study suggest that in Continued from page 1 some cases, even when intraocular pressure (IOP) is lowered and ONH cently, spectral domain OCT was decupping reverses, RNFL continued veloped. Spectral OCT assesses the to thin postoperatively.6 interferometric signal as a function of optical frequencies.3 This enables In non-glaucomatous optic neua faster scanning speed and density RACHEL A. ropathy, SD-OCT has been used to of scanning while reducing artifacts COULTER, OD, diagnose and monitor pediatric paMS, is an associate from eye motion. This combination professor at Nova tients. When SD-OCT is combined of increased speed with fewer arti- Southeastern with eye tracking technology, it can facts from eye movements is advan- University. She has obtain reproducible RNFL measuretageous when working with pediatric published multiple ments, even in patients with depatients.3 Clinicians and researchers articles and book creased vision.7 In optic disc elevachapters on topics have reported the use of OCT in chil- related to pediatric tion, OCT can be helpful in completdren as a diagnostic tool, to monitor optometry. ing a careful assessment. Optic disc treatment outcomes, and to investielevation can be caused by serious gate normal ocular tissue structure. and progressive conditions such as optic nerve edema or benign, stable conditions such as ONH drusen. Diagnostic advantages Traditionally, B-scan ultrasonograDiagnostically, OCT may be helpful phy has been the tool of choice in to supplement visual field informadiagnosing ONH drusen. More retion or to provide information when cently, OCT has been used to evaluvisual field findings are not availERIN JENEWEIN, ate patients with an elevated ONH able. Visual field testing is commonly OD, MS, FAAO, used to evaluate the visual system is joining the faculty to differentiate between optic disc edema and ONH drusen.2,9 In paand to diagnose and monitor pathol- of Salus University ogy. To obtain reliable visual field as an assistant tients with ONH drusen, OCT can results, however, the patient needs professor. She is an be used to monitor changes in RNFL active member of to understand the test, sustain at- the Pediatric Eye thickness that may be associated tention, and respond accurately. Re- Disease Investigator with the condition. OCT may also search suggests that children under Group (PEDIG). be useful in evaluating tilted disc the age of eight years old are not resyndrome.10 This condition can liable visual field test takers.4 cause visual field defects. OCT can confirm a structural change that corresponds with measured field defects. OCT in optic neuropathy For children suspected of having optic nerve pathology conditions such as glaucoma, optic Pediatric retinal conditions nerve head (ONH) drusen, and optic neuropIn addition to use in optic neuropathy, OCT athy, OCT can help in diagnosis and moniis helpful in the diagnosis and monitoring of toring treatment outcomes. In pediatric glaupediatric retinal conditions. Examining the coma cases, Spectral Domain SD-OCT has retinae, particularly the maculae, of chil- OCT provides the OD with the ability to make microscopic retinal abnormalities clearly evident and to quantify and replicate measures of tissue structure. been shown to produce reproducible measurements of pediatric retinal nerve fiber layer (RNFL) and macular thickness.5 This makes it a useful tool in for diagnosing pediatric glaucoma and monitoring structural changes in glaucoma progression. In addition, OCT also may shed light on mechanisms of disease. In the condition of pediatric glaucoma, OCT has been used to study dren can be difficult. Detecting and documenting subtle changes in macular structure may be difficult or impossible in the fundus evaluation. In a variety of retinal pathologies, pediatric patients may present with decreased visual acuity and subtle retinal findings. OCT has been used in the diagnosis of oculocutaneous albinism, epiretinal membranes, foveal hypoplasia, fo- | TAKE-HOME MESSAGE While eye disease is relatively uncommon in children, optometrists often find the tasks of selecting tests, obtaining findings, and interpreting results to be more difficult for their younger patients. But pediatric patients are better able to tolerate OCT testing than other diagnostic tests for optic neuropathy or retinal diseases. OCT for pediatric patients does have its limitations due to the lack of pediatric normal reference values. veal retinoschisis, and Stargardt disease.10-14 OCT can enable the determination of a definitive diagnosis more quickly and lead to earlier treatment and better visual outcomes. In epiretinal membranes, OCT has shown significant differences between the pediatric condition and its adult counterpart. In addition to diagnostic uses, OCT has helped to manage outcomes. OCT has proven useful in predicting the surgical outcome of epiretinal membranes removal.12 In retinopathy of prematurity, OCT has proven useful in young patients receiving laser treatment. Macular edema is an associated complication, and SD-OCT can be used to detect subtle macular changes that may occur.15 OCT limitations A limitation of OCT has been the lack of pediatric normal reference values. Work has begun, however, to report findings in specific pediatric populations,16,17 such as reference values of RNFL thickness in Chinese children and teenagers.18 Reports using Stratus OCT-3 (Carl Zeiss Meditec) suggest that macular volume, foveal thickness, and RNFL thickness may vary by race and age in pediatric populations.19 In fact, OCT may prove useful in expanding our understanding of normal ocular structure characteristics and how they differ in children from adults and among different subgroups of patients. For example, several studies have found that myopic children had significantly thinner macular thickness and smaller macular volumes.19, 20 OCT may be useful in understanding functional limitations in patients who present with residual amblyopia or traumatic brain injury. Preliminary findings suggested that OCT may be helpful in localizing the cause of complaints associated with traumatic brain injury such as blurred vision, increased light sensitivity, double vision, visual field loss See OCT on page 28 NOW! In stock and widely available INSTANT SAVINGS AT PHARMACY 20 $ Learn more at azasite.com AzaSite is a registered trademark of Insite Vision Incorporated and is used under license. ©2015 Akorn, Inc. All rights reserved. P435 Rev 06/15 SPECIAL SECTI O N 28 AUGUST 2015 Pediatrics OCT | 2 Continued from page 26 or reduction, and difficulties with eye movements. In some cases, these symptoms may due to photoreceptor injury and not due to damage in the optic nerve or visual cortex..21 In amblyopia, both time-domain and spectral-domain OCT have been used to investigate macular volume and retinal thickness in amblyopic and non-amblyopic eyes.22-27 Many but not all of these reports have found differences in macular structure, retinal layer thickness, and RNFL. Though more investigation is needed, OCT may help optometrists in the future to determine if decreased visual acuity is linked to structural differences and if the maximal visual acuity has been obtained in treating an amblyopic eye. Diagnosing and managing pediatric eye disease is not always easy. OCT is a promising tool that provides objective data quickly and is non-invasive. In evaluating suspicious optic nerves and maculae in children, ODs should consider OCT as a primary or supplemental test. As pediatric normal reference values become available and additional studies are reported, its use in the pediatric population is likely to increase in the future. REFERENCES 1. Costa RA, Skaf M, Melo LA, et al. Retinal assessment using optical coherence tomography. Prog Retin Eye Res. 2006 May;25(3):325-53. 2. Shah A, Szirth B, Sheng I, et al. Optic Disc Drusen in a child: Diagnosis using noninvasive imaging tools. Optom Vis Sci. 2013 Oct;90(10):269-73. 3. Forte R, Cennamo GL, Finelli ML, et al. Comparison of Time Domain Stratus OCT and Spectral Domain SLO/ OCT for assessment of macular thickness and volume. Eye (Lond). 2009 Nov;23(11):2071-8. Figure 2. OCT of Stargardts disease. disc syndrome. Graefes Arch Clin Exp Ophthalmol. 2014 Oct;252(10):1661-7. 10. Wilk M, McAllister J, et al. Relationship between foveal cone specialization and pit morphology in albinism. Invest Ophthalmol Vis Sci. 2014 May;55(7):4186-98. 11. Sisk R, Leng T. Multimodal imaging and multifocal electroretinography demonstrate autosomal recessive Stargardt Disease may present like occult macular dystrophy. Retina. 2014 Aug;34(8):1567-75. 12. Rothman A, Folgar F, Tong A, et al. Spectral domain OCT characterization of pediatric epiretinal membranes. Retina. 2014 Jul;34(7):1323-34. 13. Karaca EE, Cubuk MO, Ekici F, et al. Isolated foveal hypoplasia: Clinical presentation and imaging findings. Optom Vis Sci. 2014 Apr;91(4 Suppl 1):S61-5. 4. Akar Y, Yimaz A, Yucel I. Assessment of an effective visual field testing strategy for a normal pediatric population. Ophthalmologica. 2008;222(5):329-33. 14. Kyung SE, Lee M. Foveal retinoschisis misdiagnosed as bilateral amblyopia. Int Ophthalmol. 2012 Dec;32(6);595-8. 5. Ghasia F, El-Dairi M, Freedman S, et al. Reproducibility of Spectral-Domain Optical Coherence Tomography measurements in adult and pediatric glaucoma. J Glaucoma. 2015 Jan;24(1):55-63. 15. Narang S, Singh A, Jain S, et al. Optical coherence tomography of fovea before and after laser treatment in retinopathy of prematurity. Middle East Afr J Ophthalmol. 2014 Oct-Dec;21(4):302-6. 6. Ely A, El-Dairi M, Freedman S. Cupping Reversal in Pediatric Glaucoma—Evaluation of the Retinal Nerve Fiber Layer and Visual Field. Am J Ophthalmol. 2014 Nov;158(5):905-15. 16. Al-Haddad C, Barikian A, Jaroudi M, et al. Spectral domain optical coherence tomography in children: normative data and biometric correlations. BMC Ophthalmology. 2014 Apr 22;14:53. 7. Rajjoub R, Trimboli-Heidler C, Packer R, et al. Reproducibility of retinal nerve fiber layer thickness measures using eye tracking in children with nonglaucomatous optic neuropathy. Am J Ophthalmol. 2015 Jan;159(1):71-7. 17. El-Dairi MA, Asrani SG, Enyedi LB, et al. Optical coherence tomography in the eyes of normal children. Arch Ophthalmol. 2009 Jan;127(1):50-8. 8. Lee K, Woo S, Hwang J. Differentiation of optic nerve head drusen and optic disc edema with Spectral-Domain optical coherence tomography. Ophthalmology. 2011 May;118(5):971-7. 9. Pichi, F, Romano S, Villani E, et al. Spectral-domain optical coherence tomography findings in pediatric tilted 18. Qian J, Wang W, Zhang X, et al. Optical Coherence Tomography measurements of Retinal Nerve Fiber Layer Thickness in Chinese Children and Teenagers. J Glaucoma. 2011 Oct;20(8):509-13. 19. Lim HT, Chun BY. Comparison of OCT Measurements between high myopic and low myopic children. Optom Vis Sci. 2013 Dec;90(12):1473-8. 20. Luo HD, Gazzard G, Fong A, et al. Myopia, axial length, and OCT characteristics of the macula in Singaporean children. Invest Ophthalmol Vis Sci. 2006 Jul;47(7):277381. 21. Flatter JA, Cooper RF, Dubow MJ, et al. Ocular retinal structure after closed-globe blunt ocular trauma. Retina. 2014 Oct0;34(10):2133-46. 22. Silva F, Alves S, Pina S, et al. Comparison of macular thickness and volume in amblyopic children using time domain optical coherence tomography. Oftalologica. 2012;36:231-6. 23. Agrawal S, Singh V, Singhal V. Cross-sectional study of macular thickness variations in unilateral amblyopia. J Clin Ophthalmol Res. 2014;2:15-7. 24. Szigeti A, Tatrai E, Szamosi A, et al. A morphological study of retinal changes in unilateral amblyopia using optical coherence tomography image segmentation. PLoS ONE. 2014 Feb 6;9(2): e88363. 25. Miki A, Shirakashi M, Yaoeda K, et al. Retinal nerve fiber layer thickness in recovered amblyopia. Clin Ophthalmol. 2010 Sep 20;4:1061-4. 26. Al Haddad E, Mollayess GM, Mahfoud ZR, et al. Macular ultrastructural features in amblyopia using highdefinition optical coherence tomography. Br J Ophthalmol. 2013 Mar;97(3):318-22. 27. Yen MY, Cheng CY, Wang AG. Retinal nerve fiber layer thickness in unilateral amblyopia. Invest Ophthalmol Vis Sci. 2004 Jul;45(7):2224-30. Dr. Stacey Coulter is a diplomate in Binocular Vision, Perception, and Pediatric Optometry and graduate of the Pennsylvania College of Optometry (PCO) and completed a residency in Pediatric Optometry and Vision Therapy at PCO. staceyco@nova.edu Dr. Erin Jenewein graduated from Nova Southeastern University (NSU) and completed a residency in pediatric optometry at NSU. In 2009, she won the Dr. Terrance Ingraham Pediatric Optometry Residency Award. jenewein@nova.edu #&"1'*"' % long days '#!$'%#!#%'#% long-term eye health. For patients who wear their lenses intensely* and put a priority on the long-term health of their eyes /!!!&'!("#"#''#%""+ !"!," "&+"'%'#"'#!0%(+0 %"#"''"&&nearly invisible'#'+'& / " +&#*"'##!$% '#'"'(% +#"#!#%'" #!&(%&##( % ''%+&# +*%2 /&' ) # #"†§) "#"'' "& PVP=polyvinylpyrrolidone. *Intense wear=Patients who wear lenses ≥14 hours a day, ≥5 days a week. ‡ Comparable to no lens wear on comfort and 5 out of 6 measures of ocular health (limbal hyperemia, corneal vascularization, corneal staining, bulbar conjunctival hyperemia, and papillary conjunctivitis. The sixth measure was conjunctival staining.) ACUVUE® Brand Contact Lenses are indicated for vision correction. As with any contact lens, eye problems, including corneal ulcers, can develop. Some wearers may experience mild irritation, itching or discomfort. Lenses should not be prescribed if patients have any eye infection, or experience eye discomfort, excessive tearing, vision changes, redness or other eye problems. Consult the package insert for complete information. Complete information is also available by visiting acuvueprofessional.com or by calling 1-800-843-2020. † Helps protect against transmission of harmful UV radiation to the cornea and into the eye. § WARNING: UV-absorbing contact lenses are NOT substitutes for protective UV-absorbing eyewear such as UV-absorbing goggles or sunglasses, because they do not completely cover the eye and surrounding area. You should continue to use UV-absorbing eyewear as directed. NOTE: Long-term exposure to UV radiation is one of the risk factors associated with cataracts. Exposure is based on a number of factors such as environmental conditions (altitude, geography, cloud cover) and personal factors (extent and nature of outdoor activities). UV-blocking contact lenses help provide protection against harmful UV radiation. However, clinical studies have not been done to demonstrate that wearing UV-blocking contact lenses reduces the risk of developing cataracts or other eye disorders. Consult your eye care practitioner for more information. Reference: 1. Morgan PB, Chamberlain P, Moody K, Maldonado-Codina C. Ocular physiology and comfort in neophyte subjects fitted with daily disposable silicone hydrogel contact lenses. Cont Lens Anterior Eye. 2013;36(3):118-125. Study conducted over 365 days. ACUVUE®, 1-DAY ACUVUE® TruEye®, and HYDRACLEAR® are trademarks of Johnson & Johnson Vision Care, Inc. Third-party trademarks used herein are trademarks of their respective owners. © Johnson & Johnson Vision Care, Inc. 2015 ACU-10352273-D June 2015 SPECIAL SECTI O N 30 AUGUST 2015 Pediatrics | Vision therapy: 10 more tools for your practice Devices and gadgets to help you provide the best services By Marc B. Taub, OD, MS, FAAO, FCOVD STEP MFBF Matching Game While this version of this activity is new on the market, the conecause the response to my first top cept is not a new one. This activity 10 activities for vision therapy was uses the concept of monocular fixation in a positive (“Vision therapy: A top 10 binocular field, or bi-ocular, as some refer must-have list,” August 2014), I have to it. This means that both eyes decided to once again revisit the consensually react to the stimulus, topic. On the first list were some of but only one eye at a time actually the mainstays in the vision therapy sees the given stimulus. This is an room as well as a bonus item. In this intermediate step in accommodainstallment, I will present a second tive techniques between monocuset of 10 items that are essential to lar and binocular therapies. every vision therapy practice and In this set, there are clear aceexpound in greater detail on one or MARC B. TAUB, tates with black targets (pictures, two items from the first list. OD, MS, FAAO, numbers, and three grade levels In the Vision Therapy & RehaFCOVD is the chief of words), a red acetate that sits bilitation Service at Southern Colof Vision Therapy lege of Optometry, there is no one and Rehabilitation at under the chosen acetate, and corthe Southern College responding sets of white domino way to perform vision therapy; this of Optometry in style tiles with red targets (see Figlist and the previous are reflective Memphis, TN ure 1). While previous iterations of that point. Some doctors prefer computer programs and technical required a specific viewer on which instruments, while others perform activito perform the activity, this one can be used ties in free space. I like a bit of both, as you with a standard lighted vectogram holder. can tell. Regardless of which approach you While wearing red/green glasses, the patient locates and places the matching tiles may take, you are not wrong. on top of the red/clear acetate in the cor- B Figure 1. MFBF Matching Game red targets. 1 rect location (see Figure 2). If she cannot see either target or during the activity the targets start to disappear, the patient is suppressing and a larger target should be used. This activity can be made more challenging with the addition of plus and minus lens on opposite eyes to turn up the burner on relaxing and stimulating accommodation. STEP Lens blanks I bet you never thought of using your lens blanks for more than spectacles, but in vision therapy, we put them to good use. In a technique I learned from the Optometric Extension Program’s Curriculum Courses called Mental Minus, the lenses are used to create conscious control in three-dimensional space involving accommodation. Starting with high minus lenses, we use the activity to establish the foundations for the concepts of smaller, larger and closer and farther. SILO (small in, large out) is built off of this activity and is crucial to successful vision therapy. Once the higher powers like 8.00 D/+6.00 D is completed successfully, the trick is to obtain a consistent response with lower powers. These 2 Figure 2. The patient locates and places the matching tiles on top of the red/clear acetate in the correct location. SPECIAL SECTI O N | PRACTICAL CHAIRSIDE ADVICE lenses are not expensive and can be issued for home-based support. A traditional plastic lens with no coating is recommended. STEP Walking rail A walking rail is useful for patients with tracking problems and/or perceptual difficulties. The level of the activity can easily be adjusted up or down to suit the patient’s ability, and kids love showing off to their therapist and parents. Starting with a military-type walk, the addition of a fixation target such as a Marsden ball and a metronome can increase the challenge (Figure 3). Next, make the ball swing side to side and even around the patient as he walks, and the challenge increases. Oh, did I mention that he has to go forward and backward? The walking rail should be performed with shoes off to provide a challenge to balance and increase the tactile feedback in all parts of the foot. I can personally attest that sensory feedback is crucial to proper balance and walking! 3 STEP Facility Rock Set While these concepts have been on the market for many years, this is the first set to bring all the pieces of facility testing and therapy, accommodative and vergence, together into one package. Also, this includes a greater variety of targets (pictures, numbers, Landolt Cs, and three grade levels of words), rows of targets designed to match up under red/green (see Figure 4) and polarized bar readers (see Figure 5) and cards made of a durable material. Accommodative and vergence facility are crucial in testing and therapy because they mirror daily activities of looking from distance to near and the opposite. So much of our testing is static and smooth; facility activities are dynamic in nature. The set comes with ±2.00 D and 12 base-out/three base-in flippers for use in testing or therapy. These are the standard powers used in research studies on these topics. Therapy can be performed either using the included cards or with any appropriate print material. 4 STEP 5 Pediatrics gence, tracking, anti-suppression, and perceptual components to the program. One bonus is that you can generate your own Hart charts with a variety of rows and columns to suit your patients’ abilities. Home Therapy Systems has multiple programs depending on your patient’s needs. There are programs for both in-office and home-based therapy that focus on accommodation/vergence, amblyopia, and perception. I love the home-based version because the results are sent to a main system, and I can log in to evaluate the patients’ performances and confirm that they are actually doing the work assigned. Because patients can travel from up to several hours away, this program allows for controlled home-based therapy. Even though I push for office-based vision therapy as a first approach, Home Therapy Systems eases my mind in regard to homebased treatment. STEP Prism flippers/loose lenses Prism, like lenses, is so important for therapy. For strabismic patients, using loose prism in the opposite direction of the eye turn will allow the patient to feel that eye move (see Figure 6). You can’t expect the patient to eventually control the eye and move it in a way that he cannot feel or understand. The use of loose prism makes that possible. Prism flippers are used toward the end of therapy and in a fashion similar to accommodative flippers with plus and minus lenses. 6 See Vision therapy on page 32 Figure 3. Walking rail. Vision Builder/Home Therapy Systems As I discussed in the first top 10 activities list, computer programs are a great addition to a standard vision therapy program. The two sets of programs I use frequently are Vision Builder and those produced by Home Therapy Systems. Vision Builder is an all-in-one program and can be used in-office and at home. There are ver- Figure 4. Family Rock Set red/green readers. Figure 5. Family Rock Set polarized bar readers. 31 SPECIAL SECTI O N 32 AUGUST 2015 Pediatrics Figure 6. Prism flippers/loose lenses. Figure 7. Chalkboard circles. keeping the vergence demand static. Even though it is a difficult technique for the patient to master, it is super simple for the therapist. There are numbers on each card that instruct the therapist on card and aperture placement. Each target also contains a suppression check to ensure binocularity. Vision therapy Continued from page 31 Starting with low, symmetrical amounts of base out and in, have the patient read for five minutes, flipping every sentence. To increase the difficulty, have him flip every few words or increase the powers of the prism. There is no need to go too high on the prism power—you need to emphasize quality over quantity. STEP STEP 7 STEP 8 Aperture rule The aperture rule is used toward the end of vision therapy and is used to train both convergence and di- New vectograms Everyone knows the old stalwarts like the quiot, spirangle, and clown, but Vision Assessment Corporation manufactures new vectograms that just pop off the page. The chain and gem are simple peripheral targets and should be used earliest (see Figure 10). The vortex is both peripheral and central and contains letters of equal demand along the design (see Figure 11). The bear and popcorn have detailed targets placed over the entire vectogram, and the demand changes based on what or where you are fixating (see Figure 12). The popcorn is my new personal favorite because the kernels literally pop off the change. I get hungry just thinking about it! When doing vectograms, the quality or the response trumps the quantity of the level patients can achieve. Don’t forget that two vectograms—one base out on the bottom and another base in on the top—can be used as a jump duction. Lenses can also be added; the patient flips between plus and minus lenses, increasing the accommodative demand of the activity. 9 Chalk/whiteboard Even though wall space can be considered a premium in many offices, the chalk or whiteboard is a must have. When it comes to hand-eye coordination activities, having a large, clean surface is key. Some vision therapy doctors prefer the traditional chalkboard for the tactile support of the chalk on the board vs. the smooth sensation of the marker on the whiteboard. Each is useful, and I am spoiled to have both. The whiteboard has the added bonus of being used for anti-suppression activities when using red/green glasses with the same color markers. Chalkboard circles (see Figure 7), racetrack, CP saccades, and flashlight tag are just some of the activities that can be performed with these boards. If you get the chalkboard, make sure to use dustless chalk or the floor, walls, and you will be covered quickly. | Figures 8 A and B. Jump vergences. vergence depending on the set-up; one aperture is convergence, and two apertures are for divergence. Once you master each side separately, you can use two and do jump vergences (see Figures 8A and 8B). Another option is to use plus and minus flippers to alter the accommodative demand while STEP Dowel/stick Yes, a stick! I use the dowel two ways. In ball bunting, I use different colored tape along the dowel (see Figure 13). The patient bunts the ball 10 SPECIAL SECTI O N | PRACTICAL CHAIRSIDE ADVICE Pediatrics Figure 9. Plus and minus flippers to alter the accommodative demand while keep the vergence demand static. 33 aspects along with recalling the pattern. The dowel can be used with the CP saccades activity to point to different letters on the board while keeping fixation on a central point. This is great for peripheral awareness. Bonus item: ReadAlyler eye movement recording system The ReadAlyzer is more for testing than for therapy, but I want See Vision therapy on page 34 Digital Photography Solutions for Slit Lamp Imaging Figure 10. Vectograms: Chain and gem are simple peripheral targets and should be used earliest. Digital SLR Camera Figure 11. Vectograms: Vortex is both peripheral and central and contains letters of equal demand along the design. Figure 12. Vectograms: The bear and popcorn have detailed targets placed over the entire vectogram and demand changes based on where you are fixating. Universal Smart Phone Adaptor for Slit Lamp Imaging Made in USA forward and repeats the process. Using the tape, he can alternate left and right of the central line and even call out left/right. He can move his hands inward and attempt the activity using the outer colors—the further from the center, the more challenging. Memory can be challenged by calling out a pattern; now, he has to perform the eye-hand TTI Medical Transamerican Technologies International Toll free: 800-322-7373 email: info@ttimedical.com www.ttimedical.com SPECIAL SECTI O N 34 AUGUST 2015 Pediatrics Figure 13. Ball bunting using a dowel. Vision therapy | Figure 14. ReadAlyzer. IN BRIEF Continued from page 34 to espouse its benefits nonetheless. Using infrared goggles, the patient’s eye movements are tracked while reading age-appropriate materials. Passages range from kindergarten to adult levels. They come in both short and long versions. For younger kids, I prefer short passages, but for teens and adults, the longer passages mirror real-life reading (see Figure 14). Some patients appear to have good quality eye movements with short passages but fall apart when asked to read something longer. The passages come in over 14 languages, including Mexican Spanish, Hebrew, Arabic, and Italian. I love showing parents what their children’s eyes are actually doing when reading. It is amazing to see parents’ reactions when they see it, and it allows immediate understanding on their parts. This product can be purchased only through the Optometric Extension Program Foundation. I hope you enjoyed this second list of equipment for vision therapy that I consider must haves. You don’t have to buy them all at once, but I promise they are worth every penny and will make your vision therapy state of the art and a rousing success. Dr. Taub has financial interested in the MFBF Matching Game and the Facility Rock Set. Dr. Taub is supervisor of the residency program in Pediatrics and Vision Therapy at the Southern College of Optometry in Memphis, TN. mtaub@sco.edu Allegro shares Luminate Phase 2 results SAN JUAN CAPISTRANO—Allegro Ophthalmics recently announced that the Phase 2 clinical trial of Luminate (ALG-1001) in patients with vitreomacular traction (VMT) or vitreomacular adhesion (VMA) met its primary endpoint. In the Phase 2, prospective, randomized, double-masked, placebo-controlled trial evaluating the safety and efficacy of intravitrealinjections of Luminate in 106 study subjects, 65 percent of eyes treated with the 3.2 mg dose of Luminate achieved release of VMT or VMA by Day 90, compared to 9.7 percent of those in the placebo control group. The study, which included three Luminate groups (2.0, 2.5, or 3.2 mg) and a balanced salt solution (BSS) placebo group, also foundthat Luminate was well tolerated with no drug toxicity or intraocular inflammation noted with repeated intravitreal injections. These safety results are consistent with previously conducted Luminate studies on human subjectswhere there were no rod or cone photoreceptor dysfunction on full-field electroretinogram testing, no afferent pupillary defects, and no evidence of retinal tears or detachments. “These findings appear to be very promising,” says Michael Tolentino, MD, associate professor of ophthalmology at the University of Central Florida, director of research for the Center for Retina and Macular Disease, and clinical investigator of this Phase 2 VMT study. “It is a very positive outcome to have 65 percent of eyes treated with the 3.2 mg dose of Luminate achieve VMT/VMA release by Day 90. These statistically significant findings, as assessed by the Duke Reading Center, coupled with the fact that Luminate has been shown to be well-tolerated, makes me optimistic that Luminate will provide meaningful clinical benefit to patients with VMT or VMA.” “These positive results continue to affirm the safety and efficacy of Luminate,” says Vicken Karageozian, MD, chief technical officer, Allegro Ophthalmics. “The vitreolytic properties confirmed in this study and the anti-angiogenic properties demonstrated in earlier DME and neovascular AMD studies continue to validate our clinical development approach of advancing Luminate across multiple vitreoretinal indications.” Luminate, a first-in-class integrin peptide therapy, treats vitreoretinal diseases by targeting integrin receptors involved in cell signaling and regulation and in the construction of new and aberrant blood vessels. By utilizing two mechanisms of action (vitreolysis and anti-angiogenesis), Luminate has been shown to effectively regress and inhibit new blood vessel formation as well as reduce vascular leakage. Luminate is an investigational drug not approved by the U.S. Food and Drug Administration. Allegro maintains commercial rights to Luminate in all territories outside of Japan, Korea, and China. For patients who want to start and end the day with more moisture1,2 Recommend Biotrue® ONEday daily disposable contact lenses Now available for Presbyopia Biotrue® ONEday HyperGel™ material forms a Dehydration Barrier 2 Stays moist up to 16 hours2 2 Retains more than 98% moisture through the day2 UVA/UVB Protection* Biotrue® ONEday Cross-section Poloxamer 407 POLOXAMER 407 PVP PVP H2O PVP binds to SAM SAM is concentrated at surface Hydrophilic polymer molecules — PVP — are bound to the molecules of the Surface Active Macromer (SAM) Poloxamer 407. The polymer-bound Surface Active Macromer (SAM) Poloxamer 407, increases in concentration at the surface forming a permanent component of the lens material. For more information, call 1-800-828-9030, contact your Sales Representative or Bausch.com/ecp * WARNING: UV-absorbing contact lenses are NOT substitutes for protective UV-absorbing eyewear, such as UV-absorbing goggles or sunglasses, because they do not completely cover the eye and surrounding area. The effectiveness of wearing UV-absorbing contact lenses in preventing or reducing the incidence of ocular disorders associated with exposure to UV light has not been established at this time. You should continue to use UV-absorbing eyewear as directed. NOTE: Long-term exposure to UV radiation is one of the risk factors associated with cataracts. Exposure is based on a number of factors such as environmental conditions (altitude, geography, cloud cover) and personal factors (extent and nature of outdoor activities). UV-blocking contact lenses help provide protection against harmful UV radiation. However, clinical studies have not been done to demonstrate that wearing UV-blocking contact lenses reduces the risk of developing cataracts or other eye disorders. REFERENCE: 1. Multiple-Packaged Lenses Comparison, Tyler’s Quarterly – Professional Edition, September 2013 2. Twenty-two subjects participated in a randomized, double masked, contralateral eye study to evaluate water loss of Biotrue ONEday, 1-Day Acuvue Moist, 1-Day Acuvue TruEye contact lenses. After 4,8,12, and 16 hours of wear, lenses were removed and immediately weighed (wet weight). The lenses were then completely dried and reweighed (dry wet). The percent water loss was then calculated for each lens from the wet and dry weights. Biotrue, HyperGel and inspired by the biology of your eyes are trademarks of Bausch & Lomb Incorporated or its affiliates. All other product/brand names are trademarks of their respective owners. ©2015 Bausch & Lomb Incorporated. US/BOD/15/0011 InDispensable 36 AUGUST 2015 | How to cultivate teamwork in your practice Three steps for leading your staff to success by combining the talents of all By Lisa Frye, ABOC, FNAO here is an old adage that states that there is no “I” in team. The most successful results can be achieved only when we all work together to obtain a common goal. I cannot express enough the importance of having strong leadership followed by dedicated staff members who are all in when it comes to running a thriving practice or business. While individual performance is important, combining the talents of each individual in areas best suited to utilize those talents can yield amazing growth and reach higher levels in providing patient satisfaction. T STEP Define the culture How can a practice develop a successful team? Step one is setting a vision and a culture that can be adopted by all members. Have you ever visited a business and quickly understood the cul- 1 ture? Some offices feel warm and inviting, but others can leave you without a personal connection. Taking care of patients involves making positive connections. Staff members are following the example set by leadership or the management of the practice. STEP Build your best team Step two is making certain the right person is in the position that best utilizes her personality and talents. If someone prefers tasks rather than working with people, then that individual would thrive when matched to a task-oriented job that enables her to happily apply her skills without distractions. While individuals who are task oriented accomplish tasks single mindedly, the people-oriented team members are out there interacting with patients and loving every minute of it. Useful team exercises or personality testing can lend insight about the best matchup of personalities to positions. 2 Have you ever visited a business and quickly understood the culture? Some offices feel warm and inviting, but others can leave you without a personal connection. MyWoodi eyewear introduces Madrid and Amsterdam styles MILAN—MyWoodi eyewear recently introduced two new opitcal styles—Madrid for women and Amsterdamn for men, both seen at left. MyWoodie eyewear is manufactured in Italy using wood from around the world. These latest styles join a collection of 12 styles available in six different types of wood and a varity of colors. TAKE-HOME MESSAGE Define your culture, set your vision and goals, and identify the staff and the positions needed to succeed in reaching your goal. In recruiting staff, clearly relay what you hope to achieve, and create your team. Lead by example with equity and fairness. Keep the staff rewarded, motivated, educated, but most of all ready to show up daily, play all out, and be a valid contributing player on your team. Reevaluate the employees and positions periodically to keep forward momentum. I find it better to wait for the right employee to fill a staff opening. Never settle just to get the vacancy filled by hiring the first available person. Having the qualifications for a position is good, but having the right attitude, work ethic, and team approach that lines up with practice culture and fits into the existing team is great! Cross training is the ultimate team approach. When everyone can flow to an area of immediate need—such as those times when there are more patients in optical waiting for assistance and the optical staff are MADRID | PRACTICAL CHAIRSIDE ADVICE already working with patients—you demonstrate the team approach in action. Each team member may primarily work in areas that best utilize her strengths, but can also contribute in areas outside her comfort zone. You are only as strong as your weakest link. In larger practices with a large staff, often jobs become compartmentalized. The entire team shares the common objective of taking care of patients. We must not become shortsighted and fail to see beyond an individual department or a single employee but look to the greater picture. If we are going to achieve success overall, then we must understand and respect each individual and realize that every link must be strong and bonded together. The sum is greater than the parts. Sometimes the fit may not work out if an employee fails to keep a good attitude or cannot buy into the desired goal and vision of Negativity can stall the forward progress of the team, and drama has no place in a professional setting. a practice. It is better to break ties with an employee unwilling to foster the right care for fellow team members or patients. Negativity can stall the forward progress of the team, and drama has no place in a professional setting. Sometimes, an employee who truly cares will join a team only to later discover that she carries the load and no one else cares about achieving success. When this InDispensable occurs, good help is lost, and this directly impacts revenue and patient care. Steps to better teamwork 1 Define the culture 2 Build your best team 3 Be intentional Imagine a team of staff that work to earn a living, but also truly care about the quality of work, about one another, and each patient. I am not talking about those who just show up for a paycheck but about folks with a passion for success. Successful team members exhibit a great work ethic. Educate staff of exact objectives and share with individuals how you expect them to contribute in their roles. STEP Be intentional Step three is to remember that good teamwork is intentional, not incidental. An employer once shared with me his desire for his practice to reach the next level. I joined his staff with the intention of doing my part to achieve that goal. It started with the managing doctor being intentional in reaching that benchmark. The greatest part was that our philosophies matched: take care of every patient every time, and success will follow. I was not initially hired into a management role, but my willingness to serve others along with displaying good work ethics led to a promotion. It is the at- 3 37 titude, not the title, that counts. The success that followed that endeavor was accomplished by a joint effort of the entire team. Record growth and expansion followed. This was achieved by word-of-mouth referrals from patients. These patients were cared for in an environment that truly gave them excellent care in a warm and inviting culture. Happy and successful workplaces typically have low staff turnover rates. Dedication to growth and change Over the course of my career, I have been privileged to hear many wonderful motivational speakers and educators and to be a part of various practices and companies. The most important message when it comes to application is that each team member is dedicated to growth and change, and willing to be a team player. I watched some business models thrive while others failed. Some individuals who strive to perform and make a difference get frustrated when other staff do not care for change. Change is a vital part of growth. To stagnate means you are stuck in the same place as yesterday, afraid to go forward or try something new. A business will not reach success if there is not a clear vision and effective communication from the leadership. Without direction, you can find staff members working with completely different goals and agendas that are not common or in sync. Try applying this advice to improve teamwork among your staff. A well-synced staff helps your practice operate like a well-oiled machine. They’ll feel it, you’ll feel it, and most importantly, your patients will feel it. Lisa Frye is certified by the American Board of Opticians and is a Fellow of the National Academy of Opticians. AMSTERDAM 38 InDispensable AUGUST 2015 | Frameri eyewear launches Prose Cincinnati, OH—Frameri eyewear recently launched its latest collection, Prose, inspired by literature and features styles named for iconic writers. Harper is a new interpretation of the classice cat-eye frame. This frame is available in a variety of frame color options including Carbon, Cheetah, Ruby, Cobalt, Lilac, and Ember. While all of Frameri’s styles can be worn by men or women, the company says Harper is its most female-friendly frame to date. Twain is a modern frame with clean lines an dmemorable drop-down bridge. Twain is available in a variety of colors including Smoke, Ember, Black, Oxford, Havana, and Granite. Austen features traditional design elements including an arched top and rounded bridge—a combination known as a smile. Austen offers a variety of frame color options including Honey, Black, Clear, and Cheetah. Frameri allows wearers to quickly and easily change their look by popping out the lenses and putting them in a different frame. Or a wearer can switch from optical to sunwear by simply switching out the lenses. The wearer can purchase her favorite frame in a variety of colors or stick with one TWAIN HARPER AUSTEN AUSTEN frame and change up her look with different tinted lens options. All frames are $99 with $50 for plano and single-vision lenses or $250 for progressive lenses. Lenses are polycarbonate, ARcoated, EMI-coated, scratch resistant, and smudge resistant. Frameri offers 10 different tints for sunglasses lenses. While Frameri began as an online-only optical retail company, the eyewear brand recently began expanding into traditional optical shops. For more information on Frameri, check out our July 2015 cover story, “After Shark Tank, Frameri online optical finds success.” Published as a promotional supplement to the June 2015 issue of DIABETIC EYE DISEASE: Diagnosis and Management Strategies for Patients t Challenges in diagnosing DME t Referral and patient monitoring t The evolving treatment of DME Did you miss this must-read promotional supplement in the June issue of Optometry Times? Download the supplement at: http://optometrytimes.com/diabetic-eye-disease 40 InDispensable AUGUST 2015 | Spine eyewear introduces new styles SUN VALLEY, CA—Spine eyewear recently released two new sunglass styles, avialable in a variety of frame colors and lens options. According to the company, Spine frames feature hinges that grip all day to fit any face shape or head size. The hinges were inspired by the vertebrae of the spine, which allows the frame’s temples open and close smoothly and gradually. SP3003 is a vintage-styled, handmade acetate frame with a retro keyhole bridge detail. This frame is avialable in tortoise with green lenses, as seen here. SP3002 is a classic aviator shape finished in handmade acetate. The frame is featured here in black and tortoise with smoke lenses. SP3002 is available in crystal with green lenses, seen at left, and tortoise with green lenses. All Spine lenses are fitted with an interior AR coating. SP3003 is also avialable in black and havana with brown lenses, seen at right, and crystal with smoke lenses. Coburn Technologies launches improved website with chat feature South Windsor, CT—Coburn Technologies announced the launch of the new and improved CoburnTechnologies.com website. This website will provide visitors with a more custom and interactive experience for viewing Coburn Technologies’ optical equipment, product videos, and the latest news. A feature new to the website is the ability to chat with a Coburn Technologies representative. Customer service staff is readily available to answer any and all questions. Visitors may start a session on any page and continue their conversation if they navigate to another page on the website. At any time during the chat, the visitor has the ability to send the transcript to his e-mail for future reference. The chat feature also works on any mobile device or tablet. Customer service staff will be available Monday thru Friday, 8 a.m. to 6 p.m. Eastern time. Coburn Technologies’ mobile-friendly site gives the growing number of consumers using mobile devices and tablets an easier and more comprehensive way of interacting with the website. Site speed and load times have been enhanced to allow rapid communication with little to no wait time. CoburnTechnologies.com includes a list of popular optical equipment from the former website, as well as a growing list of new products, which are continually added to the website. AUGUST 2015 / OptometryTimes.com Go to: 41 products.modernmedicine.com Products & Services SHOWCASE PRODUCTS Search for the company name you see in each of the ads in this section for FREE INFORMATION! AUGUST 2015 / Optometry Times 42 Products & Services SHOWCASE Go to: products.modernmedicine.com CONFERENCES EastWest Eye Conference October education 2015 s discovery 1-3 Cleveland Convention C e n t e r team building p Experience the Premier Eye Conference in the Midwest p World-class Education Courses p An Expansive and Innovative Vendor Marketplace networking p Network with Friends and Colleagues p Enjoy Major Attractions and Entertainment in Cleveland innovation vision Cleveland, Ohio p Collaboration and Team Building Opportunities Visit www.eastwesteye.org for more information. EDUCATION Content Licensing for Every Marketing Strategy Marketing solutions fit for: Outdoor | Direct Mail | Print Advertising Tradeshow/POP Displays Social Media | Radio & TV Leverage branded content from Optometry Times to create a more powerful and sophisticated statement about your product, service, or company in your next marketing campaign. Contact Wright’s Media to find out more about how we can customize your acknowledgements and recognitions to enhance your marketing strategies. For information, call Wright’s Media at 877.652.5295 or visit our website at www.wrightsmedia.com Search for the company name you see in each of the ads in this section for FREE INFORMATION! AUGUST 2015 / OptometryTimes.com Marketplace PRODUCTS & SERVICES DISPENSARY 43 44 AUGUST 2015 / Optometry Times Marketplace PRODUCTS & SERVICES Advertisers Index PRACTICE MANAGEMENT QuikEyes Web-Based Optometry EHR t $198 per month after low cost set-up fee t Quick Set-Up and Easy to Use t No Server Needed t Corporate and Private OD practices t 14 Day Free Demo Trial t Email/Text Communications www.quikeyes.com PRACTICE FOR SALE Content Licensing for Every Marketing Strategy NATIONAL OPTOMETRY PRACTICES FOR SALE 1$7,21:,'(&DOLIRUQLD&RORUDGR )ORULGD0DVVDFKXVHWWV0LQQHVRWD 7HQQHVVHH7H[DV1HZ-HUVH\ 9HUPRQW:LVFRQVLQ 100% OPTOMETRY PRACTICE FINANCING )RU0RUH,QIR&DOO3UR0HG)LQDQFLDO,QF 3KRQH LQIR#SURPHGILQDQFLDOFRP ZZZSURPHGILQDQFLDOFRP Call Karen Gerome to place your Products & Services ad at 800-225-4569, ext. 2670 kgerome@advanstar.com Marketing solutions fit for: Outdoor | Direct Mail Print Advertising Tradeshow/POP Displays Social Media | Radio & TV Leverage branded content from Optometry Times to create a more powerful and sophisticated statement about your product, service, or company in your next marketing campaign. Contact about how we can customize your acknowledgements and recognitions to enhance your marketing strategies. CAREERS MARYLAND )XOOWLPH RSSRUWXQLW\ DV DVVRFLDWH RSWRPHWULVW LQ '& 0HWUR $UHD 0' DQG 9$ :H SUDFWLFH IXOO VFRSH RSWRPHWU\ 2XWVWDQGLQJ FRPSHQVDWLRQ SDFNDJHEHQHÀWVDQGLQFHQWLYHV 6HQG&9WR VFKZDUW]EHUJ#GRFWRUVRQVLJKWFRP RUFDOO(G For information, call Wright’s Media at 877.652.5295 or visit our website at www.wrightsmedia.com Advertiser Page Akorn Pharmaceuticals Fax: 267-483-4010 15, 27 Alcon Laboratories Inc Tel: 800-862-5266 Web: www.alcon.com CVTIP, 45, CV3, CV4 Bausch + Lomb Tel: 800-227-1427 Customer Service: 800-323-0000 Web: www.bausch.com 9, 10, 35 Cooper Vision Web: www.coopervision.com CV2 Heidelberg Engineering Tel: 800-931-2230 Fax: 760-598-3060 Web: www.heidelbergengineering.com 13 Marco Tel: 800-874-5274 Web: www.marco.com 19, 21 Regeneron Pharmaceuticals Tel: 914-345-7400 Web: www.regeneron.com 25, 39 Shire Ophthalmic Tel: 415-971-4650 TTI Medical Tel: 800-322-7373 Web: www.ttimedical.com 7 33 Vistakon 17,22,23,29 Web: www.acuvueprofessional.com This index is provided as an additional service. The publisher does not assume any liability for errors or omissions. RECRUITMENT ADVERTISING WORKS! Call Joanna Shippoli to place your Recruitment ad at 800-225-4569 ext. 2615 jshippoli@advanstar.com | PRACTICAL CHAIRSIDE ADVICE InDispensable 45 Transitions launches social content aggregator Pinellas Park, FL—Transitions Optical is making it easier for eyecare professionals to join the #ThroughANewLens discussion and engage their patients with social media content. The web page, found at TransitionsPRO.com/ NewLens, gives eyecare professionals the ability to view and share a series of consumer videos that are available through its “See Life Through a New Lens” campaign. The socially-shareable videos feature fashion tips and trends from style maven Sarah Evans at South by Southwest (SXSW); content from Rolling Stone’s “Dawn to Dusk” editorial series sponsored by Transitions; and a way to showcase Transitions Trial Decals. Simple share buttons make it possible for eyecare professionals to share an item directly with their patients on their Twitter, Facebook, LinkedIn, or Google+ accounts. As activities surrounding Transitions Optical’s consumer campaign and high-profile media partnerships continue to unfold, new content will be uploaded. “Even though we are already sharing these digital assets on our brand’s social pages, Costa releases Playa, Pawleys Daytona Beach, FL—Costa recently introduced two new styles to its lifestyle sunglasses collection, Playa and Pawleys. Playa, seen here, features a sleek construction in a medium fit with co-injected molded nylon frames and hypoallergenic rubberized no-slip nose pads. Playa is available in a variety of colors, including honey tortoise; coconut fade; matte Car- PLAYA ribbean fade; black and amber; black, white, and aqua; and light tortoise, white, and aqua. Pawleys features a combination frame comprised of Monel metal and nylon. This large frame has a lightweight fit and optical spring hinge. All Costa sunglasses can be customized with a variety of 560 lenses. we are also housing them on our professional website so that our partners can visit one place and easily pick and choose from the most up-to-date activities related to our consumer campaign,” says Patience Cook, director, North America marketing, Transi- tions Optical. “Our goal with the page is to provide our partners with unique messages that will encourage more consumers to reconsider how a new lens–like Transitions adaptive lenses–can fit into their personal style and offer rich visual experiences.” BRIEF SUMMARY PAZEO (olopatadine hydrochloride ophthalmic solution) 0.7%. For topical ophthalmic administration. The following is a brief summary only; see full prescribing information for complete product information. CONTRAINDICATIONS None. WARNINGS AND PRECAUTIONS Contamination of Tip and Solution As with any eye drop, care should be taken not to touch the eyelids or surrounding areas with the dropper tip of the bottle to prevent contaminating the tip and solution. Keep bottle tightly closed when not in use. Contact Lens Use Patients should not wear a contact lens if their eye is red. The preservative in PAZEO solution, benzalkonium chloride, may be absorbed by soft contact lenses. Patients who wear soft contact lenses and whose eyes are not red, should be instructed to wait at least five minutes after instilling PAZEO before they insert their contact lenses. ADVERSE REACTIONS Clinical Trials Experience Because clinical trials are conducted under widely varying conditions, adverse reaction rates observed in the clinical trials of a drug cannot be directly compared to rates in clinical trials of another drug and may not reflect the rates observed in practice. In a randomized, double-masked, vehicle-controlled trial, patients at risk for developing allergic conjunctivitis received one drop of either PAZEO (N=330) or vehicle (N=169) in both eyes for 6 weeks. The mean age of the population was 32 years (range 2 to 74 years). Thirty-five percent were male. Fifty-three percent had brown iris color and 23% had blue iris color. The most commonly reported adverse reactions occurred in 2-5% of patients treated with either PAZEO or vehicle. These events were blurred vision, dry eye, superficial punctate keratitis, dysgeusia and abnormal sensation in eye. USE IN SPECIFIC POPULATIONS Pregnancy Risk Summary There are no adequate or well-controlled studies with PAZEO in pregnant women. Olopatadine caused maternal toxicity and embryofetal toxicity in rats at levels 1,080 to 14,400 times the maximum recommended human ophthalmic dose (MRHOD). There was no toxicity in rat offspring at exposures estimated to be 45 to 150 times that at MRHOD. Olopatadine should be used during pregnancy only if the potential benefit justifies the potential risk to the fetus. Animal Data In a rabbit embryofetal study, rabbits treated orally at 400 mg/kg/ day during organogenesis showed a decrease in live fetuses. This dose is 14,400 times the MRHOD, on a mg/m2 basis. An oral dose of 600 mg/kg/day olopatadine (10,800 times the MRHOD) was shown to be maternally toxic in rats, producing death and reduced maternal body weight gain. When administered to rats throughout organogenesis, olopatadine produced cleft palate at 60 mg/kg/day (1080 times the MRHOD) and decreased embryofetal viability and reduced fetal weight in rats at 600 mg/ kg/day. When administered to rats during late gestation and throughout the lactation period, olopatadine produced decreased neonatal survival at 60 mg/kg/day and reduced body weight gain in offspring at 4 mg/kg/day. A dose of 2 mg/kg/day olopatadine produced no toxicity in rat offspring. An oral dose of 1 mg/kg olopatadine in rats resulted in a range of systemic plasma area under the curve (AUC) levels that were 45 to 150 times higher than the observed human exposure [9.7 ng∙hr/mL] following administration of the recommended human ophthalmic dose. Nursing Mothers Olopatadine has been identified in the milk of nursing rats following oral administration. Oral administration of olopatadine doses at or above 4 mg/kg/day throughout the lactation period produced decreased body weight gain in rat offspring; a dose of 2 mg/kg/ day olopatadine produced no toxicity. An oral dose of 1 mg/kg olopatadine in rats resulted in a range of systemic plasma area under the curve (AUC) levels that were 45 to 150 times higher than the observed human exposure [9.7 ng∙hr/mL] following administration of the recommended human ophthalmic dose. It is not known whether topical ocular administration could result in sufficient systemic absorption to produce detectable quantities in the human breast milk. Nevertheless, caution should be exercised when PAZEO is administered to a nursing mother. Pediatric Use The safety and effectiveness of PAZEO have been established in pediatric patients two years of age and older. Use of PAZEO in these pediatric patients is supported by evidence from adequate and well-controlled studies of PAZEO in adults and an adequate and well controlled study evaluating the safety of PAZEO in pediatric and adult patients. Geriatric Use No overall differences in safety and effectiveness have been observed between elderly and younger patients. NONCLINICAL TOXICOLOGY Carcinogenesis, Mutagenesis, Impairment of Fertility Carcinogenicity Olopatadine administered orally was not carcinogenic in mice and rats in doses up to 500 mg/kg/day and 200 mg/kg/day, respectively. Based on a 35 μL drop size and a 60 kg person, these doses are approximately 4,500 and 3,600 times the MRHOD, on a mg/m2 basis. Mutagenesis No mutagenic potential was observed when olopatadine was tested in an in vitro bacterial reverse mutation (Ames) test, an in vitro mammalian chromosome aberration assay or an in vivo mouse micronucleus test. Impairment of fertility Olopatadine administered at an oral dose of 400 mg/kg/day (approximately 7,200 times the MRHOD) produced toxicity in male and female rats, and resulted in a decrease in the fertility index and reduced implantation rate. No effects on reproductive function were observed at 50 mg/kg/day (approximately 900 times the MRHOD). PATIENT COUNSELING INFORMATION H".804+B439&2.3&9.43@);.8*5&9.*3989434994:(-)7455*79.594 eyelids or surrounding areas, as this may contaminate the dropper tip and ophthalmic solution. HB43(42.9&39E8*4+B439&(9C*38*8@);.8*5&9.*39834994 wear contact lenses if their eyes are red. Advise patients that PAZEO should not be used to treat contact lens-related irritation. Advise patients to remove contact lenses prior to instillation of PAZEO. The preservative in PAZEO solution, benzalkonium chloride, may be absorbed by soft contact lenses. Lenses may be reinserted 5 minutes following administration of PAZEO. Patents: 8,791,154 ALCON LABORATORIES, INC. Fort Worth, Texas 76134 USA © 2015 Novartis. 6/15 PAZ15093JAD 46 Q&A AUGUST 2015 Joan Hansen, OD | Co-owner of Tsawwassen Optometry, Tsawwassen, BC, Canada Optometry politics, CE junkie, and hairdressing Did the U.S. Affordable Care Act affect the number of cross-border patients you see? We see a number of people who live down in Point Roberts, WA. They have to go so far to find care; they don’t have anybody there. They have to drive over the border, through Tsawwassen, drive through Canada, go back again through the border, and down to Blaine or Bellingham for eye care. They pay with cash; we can’t bill their insurance. Nor do we bill any in Canada; it’s no different for our Canadian patients. When we need to send somebody off for, say, cataract treatment, if he has Medicare we try to set him up with an ophthalmologist down on the Seattle side. What’s something your colleagues don’t know about you? Before optometry school, I was a hairdresser. [Laughs] When I finished high school, I wasn’t ready to go to university. I took a hairdressing course for 10 months at our local community college. I wanted to make enough money so I could go traveling. I worked as a hairdresser for only a couple of years and saved up enough money to go to Europe. That started my travel bug. I knew it wasn’t going to be forever—it would be hard to make the kind of money for the independence and intellectual challenge that I wanted. I knew I was going to university, but I had to be ready to buckle down. How did you begin offering CE yourself? I had always liked running the Q What attracted you to professional leadership? All the people I went to optometry school with—there was 57 in our class so you got to know everyone pretty well—were very involved in activities around the school, organizing things. Over the years, my class has been very involved with optometry leadership across the country as well. When I moved to British Columbia, one of my classmates who was here said, “I’m glad you’re here. I’ve got a job for you on our BCA council.” So, I was put to work immediately when I got here. That got me into going through the chairs at the BC Association of Optometrists, then I moved on to the Canadian Association of Optometrists. continuing education seminars for the BC association. It was getting to know the speakers who came to speak to us. So, I went to other seminars like AOA, SECO, or Academy and listened to the top speakers and found people I would like to bring up to British Columbia. Once you tell them you’re in Vancouver, it’s not hard to get somebody to come here. Prior to that, I was very disappointed in what the BC association was giving us as education. It didn’t fill my niche of what I wanted to listen to, and I found myself not going. So I thought, “I can’t be the only one,” so I tried offering some CE on my own. I figured out how to put one together, found a venue, and have been doing it ever since. Why are you a CE junkie? I like to know what’s going on. Being a part of optometric politics, I always want to be at the table when something new is being discussed or a decision was being made. I feel the same way about CE. I want to know what’s new. Maybe I can’t do it in my own clinic today with lasers or cataract surgery, but I want to know what’s new so that I can help my patients make the best decisions. When I was in university, I sat in the back of the classroom. Now I sit at the front and direct it. many things within the office that I don’t know what they do because it’s their responsibility. I empower them so that they have an interest in how we’re doing. I have no qualms about sharing how much money is coming into the office. I think this makes them feel they are an important part of the team. What’s the craziest thing you’ve ever done? Trying to ride a hand-pump train car with a bunch of my friends when I was in high school. We weren’t even drunk. [Laughs] The part of Winnipeg where I lived was right along the main railway track. It was the railway yard where they repaired all the cars for the railway. We went not quite half a mile. Somehow we made it back. I’m not even sure how we even got into the yard. —Vernon Trollinger Many of your staff have been with you for a long time. What’s your secret? I treat them like I would want to be treated. I encourage them to be part of the decisionmaking in the office. There are To hear the full interview with Dr. Joan Hansen, listen online: optometrytimes.com/ JoanHansen Photo courtesy Joan Hansen, OD Once-Daily PAZEOTM Solution 24 HOURS OF OCULAR ALLERGY ITCH RELIEF IN ONE DROP Once-Daily PAZEO™ Solution for relief of ocular allergy itch: The first and only FDA-approved once-daily drop with demonstrated 24-hour ocular allergy itch relief1 Statistically significantly improved relief of ocular itching compared to PATADAY® (olopatadine hydrochloride ophthalmic solution) 0.2% at 24 hours post dose (not statistically significantly different at 30-34 minutes)1 Statistically significantly improved relief of ocular itching compared to vehicle through 24 hours post dose1 Study design: Two multicenter, randomized, double-masked, parallel-group, vehicle- and active-controlled studies in patients at least 18 years of age with allergic conjunctivitis using the conjunctival allergen challenge (CAC) model (N=547). Patients were randomized to receive study drug or vehicle, 1 drop per eye on each of 2-3 assessment days. On separate days, antigen challenge was performed at 27 (±1) minutes post dose to assess onset of action, at 16 hours post dose (Study 1 only), and at 24 hours post dose. Itching scores were evaluated using a half-unit scale from 0=none to 4=incapacitating itch, with data collected 3, 5, and 7 minutes after antigen instillation. The primary objectives were to demonstrate the superiority of PAZEO™ Solution for the treatment of ocular allergy itch. Study 1: PAZEO™ Solution vs vehicle at onset of action and 16 hours. Study 2: PAZEO™ Solution vs vehicle at onset of action; PAZEO™ Solution vs PATADAY® Solution, PATANOL® (olopatadine hydrochloride ophthalmic solution) 0.1%, and vehicle at 24 hours.1-3 PAZEO™ Solution: Safety Profile Give your patients 24 HOURS OF OCULAR ALLERGY ITCH RELIEF with once-daily PAZEO™ Solution1 Well tolerated1 The safety and effectiveness of PAZEO™ Solution have been established in patients two years of age and older1 The most commonly reported adverse reactions, occurring in 2% to 5% of patients, were blurred vision, dry eye, superficial punctate keratitis, dysgeusia, and abnormal sensation in eye1 Once-daily dosing1 INDICATION AND DOSING PAZEO™ Solution is indicated for the treatment of ocular itching associated with allergic conjunctivitis. The recommended dosage is to instill one drop in each affected eye once a day. IMPORTANT SAFETY INFORMATION As with any eye drop, care should be taken not to touch the eyelids or surrounding areas with the dropper tip of the bottle to prevent contaminating the tip and solution. Keep bottle tightly closed when not in use. Patients should not wear a contact lens if their eye is red. PAZEO™ Solution should not be used to treat contact lens-related irritation. The preservative in PAZEO™ Solution, benzalkonium chloride, may be absorbed by soft contact lenses. Patients who wear soft contact lenses and whose eyes are not red should be instructed to wait at least five minutes after instilling PAZEO™ Solution before they insert their contact lenses. The most commonly reported adverse reactions in a clinical study occurred in 2%-5% of patients treated with either PAZEO™ Solution or vehicle. These events were blurred vision, dry eye, superficial punctate keratitis, dysgeusia, and abnormal sensation in eye. For additional information on PAZEO™ Solution, please refer to the brief summary of the full Prescribing Information on the following page. References: 1. PAZEO™ Solution Package Insert. 2. Data on file, 2011. 3. Data on file, 2013. From Alcon, committed to providing treatment options for patients. Olopatadine is licensed from Kyowa Hakko Kirin Co., Ltd. Japan ©2015 Novartis 6/15 PAZ15093JAD The BUBBLES p a t i e n t s l o v e j u s t g o t e v e n b e t t e r. Introducing the next level of lens care. ;9%.64+7':&3#.:&' for long-lasting moisture technology ® ; 04632#44'&&+4+0('%5+10 ;3'4'37#5+7'(3''51$'/13' like natural tears Introduce your patients to new CLEAR CARE ® PLUS formulated with the unsurpassed cleaning and disinfection of CLEAR CARE ® – and now with our exclusive HydraGlyde Moisture Matrix to provide soft lenses with long-lasting moisture. ® Ask your Alcon rep for more information or learn more at CLEARCARE.com. PERFORMANCE DRIVEN BY SCIENCE ® CLEAR CARE PLUS formulated with ™ 1 Gabriel M, Bartell J, Walters R, et al. Biocidal efficacy of a new hydrogen peroxide contact lens care system against bacteria, fungi, and Acanthamoeba species. Optom Vis Sci. 2014; 91: E-abstract 145192. © 2015 Novartis 5/15 CCS15069AD-B ®