the motown movement
PARTNERSHIP INFORMATION
June 2016
the motown movement
MAKING SUSTAINABLE HOUSING ACCESSIBLE FOR EVERYONE
the motown movement
the motown movement
mission statement
We are three architecture students
at the TU Delft and for one year
we have put our studies aside to
commit ourselves to society.
We want to upscale the fight
against climate change by making
sustainable housing accessible for
everyone.
The technology is there, but is
often too expensive or unknown.
Therefore, we have developed
a low-budget and do-it-yourself
method for transforming a brokendown house into a self-sufficient
home.
To demonstrate and share our
methods, we will build a showcase
in Detroit: the do-it-yourself city.
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0. introduction
the motown movement
Welcome to the partnership information booklet by The Motown Movement. We connect
research, education and community in a showcase. Together with our partners, we can come
to grips with the international desire for a sustainable society. Be part of the movement.
1.
OUR AMBASSADORS
2.
WHY BECOME A SPONSOR ?
3.
WHAT ARE THE MERITS FOR SPONSORS ?
4.
HOW MUCH EXPOSURE DO WE HAVE ?
5.
ON WHICH MEDIA ARE WE PUBLISHED ?
6.
WHAT ARE THE UNIQUE FEATURES OF OUR METHOD ?
7.
WHY DETROIT ?
8.
WHAT LIES AHEAD ?
9.
WHAT IS OUR TIME FRAME ?
10.
MEET THE TEAM
11.
MEET THE SPONSORS
Contact info:
W
www.themotownmovement.com
NL
+31 6 114 85 886
P
USA
+1 313 204 55 72
E
info@thmotownmovement.com
Skype themotownmovement
P
A
De Vlouw 48
2611 EZ, DELFT
The Netherlands
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1.
our ambassadors in holland
Dank voor het steunen van ons doel !
ir. Francine Houben
Director of Mecanoo
ir. Karel Luyben
Rector of the TU Delft
Bas Verkerk
dr.ir. A.A.J.F. van den Dobbelsteen
dr.ir. J.D.M. van Hal
ir. M.F. Asselbergs
professor of Climate Design &
Sustainability
professor of Sustainable Housing
Transformation
dr.ir. A. van Timmeren
professor of Environmental
Technology & Design
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Mayor of Delft
professor of Architectural
Engineering
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our ambassadors in detroit
Thank you for supporting our cause !
Lars Grabner
Kevin McNeely
Susan Mosey
Architect & Co-founder of
Volume One Studio
Chairman at the Green Building
Council of Detroit
Real Estate Developer
CEO of Midtown Inc.
Stephen Vogel
Scott Schall
Tom Stanton
Senior Principal at the
Collaborative Design Center
Researcher for the National Regulatory
Associate Dean at
Research Institute
Lawrence Technological University
Michelle Oberholtzer
Founder of The Tricycle Collective
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2.
why become a sponsor
?
A GREEN IMAGE
Are you concerned about our future planet and future generations?
Then support our fight against climate change!
A SOCIAL IMAGE
Do you disapprove of inequality? Help us to create and to share
knowledge with people around the world!
GRASSROOTS MOVEMENT
Take part in the bottom-up movement and involve the people you
work for. Their engagement ensures success as well as durability.
Demonstrate your appreciation for community led initiatives!
NETWORK
Enter our network of like-minded partners. Our project is based on
bringing together partners with the right knowledge and skills.
THE NETHERLANDS - USA
Our organisation picks up on the enhancing ties between the two
continents. Learn about the opportunities through us!
MARKET
Reach an enormous new market. The whole world will have free
access to our low-budget and do-it-yourslf methods.
VISIONARY
Partake in a visionary project, that is innovating and hands-on at the
same time. Effectively putting knowledge into practice.
PIONEER
Be a pioneer in developing and sharing a low-budget and
do-it-yourself method for sustainable housing transformation.
D E T R O I T : U R B A N L A B O R AT O R Y
Detroit has experienced big setbacks and is in a process of
restructuring the city with limited recourses and help available. The
whole world is watching: the outcome of their struggle might just be
the exemplary model for the future city. You can be part of it!
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what are the merits for sponsors
3.
?
These are the 4 packages which we offer to our partners. All are negotiable within certain
reason. The values, expressed in euros, can also be transferred into dollars or in kind.
€ 5 0 . 0 0 0 - L e a d t h e b at t l e !
silver
- Fuel the movement !
- Promote your product in the demonstration home (t.b.d.)
- Your logo on give-away posters and brochures
- Entrance to the Grand Finale network event
- Logo with hyperlink on www.themotownmovement.com
- Facebookpage update with your name, hyperlink and message of 350 characters
- Logo in our book: The Motown Movement
€ 5 . 0 0 0 gold
- Special mention in the documentary of The Motown Movement
- Logo in audiovisuals of The Motown Movement
- Logo on official team clothing and workwear
- Logo on the building site board
- Promote your product in the demonstration home (t.b.d.)
- Your logo on give-away posters and brochures
- Entrance to the Grand Finale network event
- Logo with hyperlink on www.themotownmovement.com
- Facebookpage update with your name, hyperlink and message of 350 characters
- Logo in our book: The Motown Movement
€ 1 0 . 0 0 0 - Be the king of karma !
- Gain new knowledge with our research report
- Private lecture/workshop for your company
- Logo and credits on mailed matters
- Logo on the building site board
- Special mention in the documentary of The Motown Movement
- Logo in audiovisuals of The Motown Movement
- Logo on official team clothing and workwear
- Promote your product in the demonstration home (t.b.d.)
- Your logo on give-away posters and brochures
- Entrance to the Grand Finale network event
- Logo with hyperlink on www.themotownmovement.com
- Facebookpage update with your name, hyperlink and message of 350 characters
- Logo in our book: The Motown Movement
- And more..
€ 2 5 . 0 0 0 p l at i n u m
bronze
- Become a friend !
- Entrance to the Grand Finale network event
- Logo with hyperlink on www.themotownmovement.com
- Facebookpage update with your name, hyperlink and message of 350 characters
- Logo in our book: The Motown Movement
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4.
how much exposure do we have
?
Nowadays, most exposure is received on the internet. Here is a summary of collaborating
partners that work with us on this project and share our publications online.
The Motown Movement
- Updates on facebook (1.100 followers), 33.000 max. reached
- A successful crowdfunding campaign (€10.000 from over 300 supporters)
- Updates on Twitter, Instagram and Linkedin
U n i v e r s i t y o f Te c h n o l o g y D e l f t
- 20.000 Students, 18% internationals, 4.700 new students in 2015.
- Shares updates on facebook (50.000 followers)
- Publications in TU Delta Magazine.
- #64 Best university in the world (according to QS Top Universities)
Fa c u l t y o f A r c h i t e c t u r e a n d t h e B u i l d E n v i r o n m e n t
- 2.600 Students, 21% internationals, 570 new students annually.
- Shares updates on facebook (27.000 followers)
- Publications in B-Nieuws and Pantheon Magazines.
- #4 Architecture school in the world (according to QS Top Universities)
Ecoworks
- Founded in 1981 as WARM Training Program
- Gives 100 workshops each year to 1.000 people.
- Shares updates on facebook (1.300 followers)
Focus:Hope
- Founded in 1968 by Father William Cunning and Eleanor Josaitis
- 5.300 Residents and 3.000 homeowners in Hope Village.
- Shares updates on facebook (31.000 followers)
Detroit
- 700.000 Residents, 385.000 homes, 190.000 homeowners.
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5.
on which media are we published
?
We also get lots of publicity from other media. This shows that people are interested in our
story and share the same vision. These media help us spread the message.
Radio
-
WDET-fm Detroit
Local Newspapaers
-
-
-
-
-
De Twentse Courant Tubantia
BN de Stem Eindhovens Dagblad AD Haagse Courant Delftse Post Magazines
-
-
TU Delta B-Nieuws
O n l i n e P u b l i c at i o n s
-
-
-
-
-
-
-
-
-
Architecten Web
Cobouw
Bouwwereld
Duurzaambedrijfsleven
Bouwformatie
Pop-up City
Architectuur
TU Delft
TVVL
138.000
115.000
93.000
72.000
67.000
11.000
320.000
180.000
160.000
80.000
55.000
50.000
33.000
Events
-
-
-
-
-
-
-
-
-
Detroit, Eindhoven and Delft Rotary Club
Motown Movement Fundraiser
International Festival of Technology Delft
University of Technology Eindhoven
Amsterdam Center of Architecture
Wageningen University & Research Center
Amsterdam Day of Architecture
Europe by People
De Blauwe Kamer
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6.
what are the unique features of our method
?
At present, sustainable building technologies are often state-of-the-art and still too
expensive or unknown. Thus, only the people who know about these technologies or
people who can afford can fight against climate change while reducing their energy bills.
We are three architecture students from the TU Delft and we want to make sustainable
housing accessible for everyone, so everyone can raise arms against these perils.
Recently, we purchased a property in Detroit, USA, which we are going to turn into a
showcase for low-budget and do-it-yourself (DIY) renovation techniques.
Spread free education and knowledge around the world
The open source renovation methods will be implemented and demonstrated on the
ground floor of the house on 1995 Ford Street. These methods will serve as a menu for
sustainable interventions. We display various solutions for the same item, added with
useful information about costs, savings, suppliers and assembly instructions. This way
people can choose themselves what solution they need, like or can afford. Afterwards,
they can simply implement them in their own homes.
The methods will also be shared during free workshops in our demonstration home. Our
partners at EcoWorks have been giving comparable workshops for over thrirty years. They
will teach visitors about the use of utilities, the ins and outs of sustainable home
transformation and how to deal with the finances.
Facilitate activity and aid to enhance the community
Furthermore, the ground floor will function as community home with free available space
for the neighbours. A community home which can be useful for facilitating their initiatives
and activities. Meanwhile, they playfully learn about the sustainable interventions and
experience the comfort.
The second floor, with a separate front door, will be given to a family who recently has
lost their home due to tax foreclosures. Their presence will revitalize the neighbourhood
and will also provide proof-of-concept for our sustainable method: that people can life in
energy neutral homes in a cost-effective way. Not to mention that we are helping a Detroit
family in need.
Give the power to the people
Our approach is a typical bottom-up initiative, a grassroots movement. Neighbours are
involved in the design, building and programming. They are the force behind their Motown
Movement. A famous quote that Detroits Chief City Planning and Development,
Maurice Cox, told us:
nothing about us, without us, is for us.
Our ultimate aim is to inspire other homeowners. Together we can fight climate change,
reinforce communities and reduce energy consumption. By sharing our exemplary housing
project we push other people to act and follow through their ideas for change;
turning an initiative into a movement.
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mixed function
possible solutions
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11
7.
why detroit
the motown movement
?
Detroit is the best place to start our pilot. Actual change starts with the desire to change.
Before we visited Detroit, we expected to see an exceptional phenomenon happening:
a metropolitan city in full decay. Instead, we saw a city putting itself back together and
recovering its lost glory. What a resilience. This inexhaustible dedication inspired us as
young architecture students.
When the financial crisis of 2008 forced the municipality of Detroit to file bankruptcy, it
looked like the battle was worsening for the city that has been plagued by setbacks for
decades. The effects of this catastrophic event are still very present in everyday life:
broken-down buildings, empty neighbourhoods and high criminality rates.Therefore, it’s
not entirely inexplicable that outsiders think of Detroit as a ghost town. Nonetheless, the
inhabitants today will argue very differently. Detroit has managed to do the unthinkable:
turn the end of days into a laboratory of the future.
The vast increase of people abandoning their homes has created heaps of open lots and
left behind a great amount of recyclable materials. Fortunately, it didn’t take long before
residents started to recognize its opportunities. In the past few years several great urban
initiatives led by entrepreneurial citizens emerged, such as urban farms, art installations,
communal sport fields, recycling projects and more. This powerful adaptiveness of the
people of Detroit proves the city to be future proof.
Inspired by the Motor City’s Do-It-Yourself spirit, we see great potential in implementing
modern but down to earth technologies in the current reconstruction. The search for selfreliance is fed by decades of mal governance in and surrounding the city. However, Detroit
is getting there. Bottom-up movements led by citizens are achieving significant progress.
The world is watching them intently: if Detroit manages to restructure the city successfully,
this can be a model for the rest of the world’s (shrinking) cities. We want contribute to
their ongoing movement by creating and sharing knowledge on an international scale. Let’s
set an example!
Detroit has not only shown us that they embrace bold bottom-up initiatives, but also that
they have the urge, capacity and desire desire to realize change. That’s why our pilot will
be in Detroit.
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the motown movement
urban decay
urban initiatives
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8.
what lies ahead
the motown movement
?:
worldwide publication
Our primary aim is to inspire other homeowners. By sharing our exemplary housing
project we push other people to act and follow through their ideas for change too. To
reach as much people as possible, we develop an open-source method. Meaning that our
findings will be free and open to the public. Subsequently, this brings a lot of consistent
attention and use to our project and findings.
Our findings will be published through at least three kind of media: Online, in a
documentary and in a book. Focussing the documentary more on the story of our
project and the book more on the appliance of our findings. Our website will contain all
information.
The Book
For a more tangible form of information, we will publish our findings in a book. The book
will not only be a bare series of techniques and appliances. Supplemented with footage,
the findings will be interwoven with the story of our project: from the moment we came
up with the idea to go to Detroit until the moment in which mayor Duggan cuts the ribbon!
The book will be published and sold in stores. It also serves as one of the perks of our
crowdfunding campaign in the Netherlands and the USA.
The Documentary
As much as we want to innovate, we want to motivate others to do the same. Our story
could serve as an inspiration to like-minded students and entrepreneurs so they will follow
through their own ideas for change. The documentary will be made by a professional
and distributed through different kinds of media. Who doesn’t want to hear about a
passiondriven project by three young architecture students bringing change to the people!
The Website
For all information we refer people to our website: www.themotownmovement.com
The method will be available too on our website, which is deisgned as a ‘one pager’. So
that your company’s logo will be on the same page as the rest of our story.
For example see: or
or
14
http://www.degroenemenukaart.nl/amsterdam/homepage/
https://www.rainproof.nl/wat-kan-ik-doen/gebouw
http://makeitright.org/what-we-know/library/
the motown movement
what lies ahead
the motown movement
?:
eco-districts
EcoDistricts is propelling a new model of urban regeneration that ensures just,
sustainable, resilient neighborhoods. EcoDistricts partners with urban regeneration
practitioners, city makers, and civic leaders across North America to support thriving
neighborhoods for all.
Through an integrated suite of programs, learning experiences and project certification
tools, EcoDistricts aims to forever change how urban regeneration gets done.
With their roots in Portland, Oregon, they’ve built a global reputation as a respected
nonprofit committed to address the complex, fundamental challenges facing our cities
today: Income, education, and health disparities that sit at the root of considerable social
unrest. Ecological degradation. The growing threat of climate change. Carrying the burden
of producing 80% of the world’s greenhouse gas emissions while consuming 80% of the
world’s energy.
In partnership with their Founding Members, generous funders and world-renown
advisors, they’ve developed the unique EcoDistricts Protocol, a first-of-its-kind, holistic
project development framework that makes addressing these challenges achievable. Their
work emphasizes the unique proving ground of the district and neighborhood scale, and
the critical importance of information sharing to stimulate innovation.
Their vision is to empower practitioners at every stage of our industry with a collaborative
professional community, transformative learning experiences, pathways to EcoDistricts
project certification and accessible practitioner accreditation. They are committed to
a model that eliminates barriers to the exchange of information and peer learning and
thereby enable innovation across our industry.
The Detroit Chapter
Together with EcoWorks, operating partner of EcoDistricts in Detroit, we agreed that The
Motown Movement project is suitable for the Eco-D protocol. When the pilot project
succeeds, our project will be added to the program. In Detroit, two new neighbourhoods
are picked annualy to take part in the program. EcoDistricts is a nationwide program in the
USA and Canada.
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what lies ahead
the motown movement
?:
tu delft master course
TU Delft’s mission is to make a significant contribution towards a sustainable society
for the twenty-first century by conducting groundbreaking scientific and technological
research which is acknowledged as world-class, by training scientists and engineers with
a genuine commitment to society and by helping to translate knowledge into
technological innovations and activity with both economic and social value.
The Faculty of Architecture and the Build Environment at the TU Delft educates young
architects to meet these standards. Together with its dean and professors we are
discussing the possibilities on how to make The Motown Movement a recurring project,
because it so perfectly fits into their vision and mission. The Building Technology track is
one of five specialisation tracks within the Architecture, Urbanism and Building Sciences
master programme at the faculty.
The Building Technology track encompasses a broad spectrum of engineering and
architectural design skills that lead to one of the dominant professions of the future: the
sustainable designer. The emphasis of this programme is on the design of innovative and
sustainable building components and their integration into the built environment.
Through focusing on structural, façade and climate design, students learn how to
contribute to smart buildings that are sustainable, comfortable and environmentally
intelligent. This programme stands out internationally because of its integration of
architectural design with technical disciplines, filling the niche between architecture and
engineering. Rather than focusing on one or two specialisations, students investigate the
whole breadth of building technology, looking at climate design, façade design and
structural design, producing designers that know how engineers work.
The Motown Movement master course
In collaboration with the professors and dean within our faculty we are setting up a master
course. This annual course will be led by professors and executed by students of the TU
Delft. We are currently discussing with the Lawrence Technological University of Detroit
about an exchange course between the two universities.
Every year a new group of students will rehab a home within an eco-district.
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9.
what is our time frame
?
This is a overview of the time frame for our project. Our aim is to be efficient, but not
hasty. When the home is completed, we will continue with the publication of our method.
2016
Februari
April
June
Establish the non-profit organisation
- Determine the vision, mission and goals
- Develop a marketing strategy and start promotion
Preliminary visit to Detroit
- Buy the house
- Set up collaborations
Go viral in the Netherlands
- Have a successful crowdfunding campaign
- Let everybody know what we are doing
- Speak on vocational events
Raise the funds
- Find the right partners and sponsors
- Design the blueprints
- Apply for permits
September
2017
Februari
September
Back to Detroit!
- Go viral in the USA
- Have another successful crowdfunding campaign
- Prepare building site
Rehab the first Motown Movement Home!
- Demolish the home on 2003 Ford St
- Rehab the home on 1995 Ford St
- Plant the urban farm
Merry christmas and a happy new year !
Spread the word
- Hand over the key to the community
- Start of the free workshops and classes
- Work on the publication of the method
The new group kicks off
- You will get a call again
the motown movement
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the motown movement
before
illustraties poster
1995
18
ford st.
after
the motown movement
10.
meet the team
the motown movement
These are our wonderful team members . They are proudly working every day to make this
project come true.
Bob Hendrikx
Dominik Lukkes
Ronen Dan
Bob came to earth in the
city of innovation and light:
Eindhoven. During secondary
school he started a company
which specialized in maintaining
and designing gardens. Since
2012 he has been studying
architecture at the University of
Technology in Delft. In his third
year he put together a minor as
part of his bachelor, containing
an internship in Amsterdam at
the firm Mooi Lost Op, which
specialises in transforming old
buildings, and an intership in
Berlin at the architectural firm
Wilk & Salinas, which are know
for their floating swimming pool,
named ‘Badeschiff.’ Receiving an
A for his final bachelor project,
Bob acquired his bachelors
degree with honours. During
this final project, he invented
a new building method which
he is eager to put into practice.
Besides his study Bob loves to
be an entrepreneur. In 2014 he
started his own creative studio
called ‘de Vlaggen Kamer’, which
focusses on graphic design, film,
architecture and branding. With
his distinct vision on the current
ways of building, Bob sees a
unique chance in applying a
sustainable building method in
Detroit, using his biggest passion:
sustainable architecture.
Dominik was born in 1993 and
raised in the small picturesque
village of Weidum, in the
most northern province of the
Netherlands, Fryslân. After
finishing secondary school,
he swapped the countryside
for the city and went to study
architecture at the University of
Technology in Delft. There his
affection for architecture grew
rapidly and in 2014 he did a
3-month internship on the Dutch
Caribbean island of Bonaire.
During this internship he did a
small study on the opportunities
for sustainable building in the
region of the Caribbean islands.
This was when his interest for
sustainable building began to
take form. For the final project
of his bachelor he designed
a sustainable and completely
demountable building that would
fit within the circular economy.
The circular economy is a rising
theme within the world of
designing and building and it aims
to keep products, components
and materials at their highest
utility and value at all times,
meaning there is no waste in the
cycle. During the final project,
his friends Bob and Ronen
approached him and asked him if
he wanted to join them on their
adventurous trip to the United
States. Not entirely unexpected,
it didn’t take him long to think
about it.
Ronen was born in 1993 in Breda,
The Netherlands. Architecture
has been his passion since he’s
been 9 years of age. However
travelling was not long off. Before
starting his bachelor degree of
architecture at the University of
Technology in Delft, he worked
and travelled several places
around the world. He never felt
uncomfortable when thrown in
at the deep end. He did so when
travelling and continues to do so
with the project in Detroit, MI.
During his studies he took a
course in Sustainable Urban
Development, which gave him lots
of insights in urban development
around the world and the social
importance of architecture.
The Motown Movement is his
first contribution to making
architecture for the people and
helping create a sustainable
future. He states architecture is
not just stacked bricks, it’s the
physical form of a social ideology.
Therefore each brick placed is
embedded in the ideas and values
of the designer. Given Detroit is
recovering from a unparalleled
downfall, it’s the perfect urban
laboratory for the future city.
Co-founder & BSc Architecture
Co-founder & BSc Architecture
the motown movement
Co-founder & BSc Architecture
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11.
meet the partners
the motown movement
YOU?
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“be the change you wish to see in the world”
mahatma
ghandi
~
Bank details:
Bank:
IBAN:
BIC / SWIFT:
On behalf of: Stating:
ING Groep N.V.
NL 65 INGB 0007 2070 17
INGBNL2A
St The Future City Initiative
Name and email address
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MAKING SUSTAINABLE HOUSING ACCESSIBLE FOR EVERYONE
the motown movement