www.sylvania.com/lights.action.dot-it
Lights.
Action.
DOT-it®!
The next generation of
bright white LED lights.
DOT the
“i” in
increased
sales.
DOT-it does it again. With eight new bold variations on the original sales sensation, this little
light has evolved, and its appeal is brighter than
ever. More functions, more features and way
more fun. DOT-it takes your sales to new levels
and gives your customers infinite ways to play.
2
3
Dot-it® dimMABLE
Dot-it® SWIVEL
Dot-it® H2O
Instant classics.
DOT-it® DIMMABLE
• Bright white LED tap light
• Special DIM function offers three levels of light
• Easy battery replacement
• Magnetic, adhesive and hook & loop backing options allow for greater versatility in mounting
• Operated by three AAA batteries (included)
4
4
DOT-it® SWIVEL
(IMAGES: Motif, Packaging: Dot-it DIM, DOT-it Classic VARIO, DOT-it H2O)
• LED directional tap light
• Offers 360o of precise
Dot-it “spot”
DIM lighting
• Features super •bright
white
LED light
LED Tap
light
• 3 AAA
Brightbatteries
White LED
lights
• Operated by three
(included)
• Extended battery life with LED Technology (up to 100 hrs)
• Operated by 3 AAA batteries (included)
• In addition to Classic :
• 3 step dim function
• Easy Battery Replacement
• Magnetic and adhesive back with Velcro
DOT-it Classic VARIO
• LED Directional Tap Light (3600 degree)
• Features 1 Super Bright White LED
• Extended battery life with LED Technology (up to 100 hrs)
• Operated by 3 AAA batteries (included)
DOT-it H2O
• Personal, portable waterproof LED light (up to 9ft)
• 3 Bright White LED lights
• Rugged, durable rubberized housing
• Magnetic and adhesive back with Velcro
DOT-it® H2O
• Personal, portable and waterproof LED light
• Buoyant
• Works up to 9 ft. underwater
• Rugged and durable rubberized housing
• Magnetic, adhesive and hook & loop
backing options allow for greater versatility
in mounting
• Operated by three AAA batteries (included)
5
Dot-it® linear
Dot-it® lineaR SWIVEL
DOT-it LINEAR:
Long on benefits.
DOT-it LINEAR shines with all the great features of CLASSIC and more. With the LEDs arranged in a
straight line, it provides precise, brilliant lighting in a wider span, opening up even more possibilities
for this already versatile light source.
6
DOT-it® LINEAR
•
•
•
•
Bright white LED light in a linear
arrangement for wider coverage area
Easy battery exchange with push-bayonet
battery door
Magnetic, adhesive and hook & loop backing options allow for greater versatility in mounting
Operated by three AAA batteries (included)
DOT-it® LINEAR SWIVEL
•
•
•
•
•
Bi-directional LED light in a linear
arrangement for wider coverage area
Slants in two directions for a precise
light beam
Easy battery exchange with push-bayonet battery door
Magnetic, adhesive and hook & loop backing options allow for greater
versatility in mounting
Operated by three AAA batteries (included)
7
Golden Dragon
The evolution
continues.
Golden Dragon™
•
•
•
•
•
•
8
The over-achieving, under-cabinet light
Features super bright white LED light
30x more light than a typical push-on light
8x more coverage than a typical push-on light
Motion activated on-off, automatically turns off after one hour
Operated by three AA batteries (included)
Dot-it® Light Bug
Dot-it® Checker
DOT-it® Light Bug
• Personal, portable and easily attachable LED light
• Bright as a flashlight, small as a nickel
• Push on/release off button for a fast and convenient light source
• Adhesive backing
DOT-it® Checker™
• Button-sized, portable, multipurpose LED light
• Push once for flashing light, push again for
constant light, and push for off.
• Waterproof up to 9 ft. underwater
• Magnetic and adhesive backing options
9
Merchandising / POS
Merchandising/
Point of Sale.
DOT-it® is a brilliant idea that deserves the attention of all your customers. That’s why we’ve developed a series of innovative and eye-catching
POS tools—to make sure the DOT-it family shines
as brightly in your store as it does in action.
Tester
• Creates opportunity for customers to test product
• Ships along with Floor, Plexi-column, and
Pallet Displays
Display Header
• Crowner for POS placement
• Dimensions adaptable to specific retailer
requirements
Fanfold
• Fun and colorful end consumer leaflet
• Includes leaflet box
• Dimensions adaptable to specific retailer
requirements
Dangler
Aisle Interrupter
• Shelving attachments for easy product recognition
• Dimensions adaptable to specific retailer
requirements
• Pylons for
shelf optimizing
• Includes tele scopic hooks
• Dimensions adaptable to specific retailer
requirements
10
Counter Top / PDQ
Pallet Display
• Create opportunity to promote products at the counter.
• Displays are shipped in their packaging and require
minimal setup.
• Maximize ease of business; place them right
on the floor.
• Promote volume purchase opportunity.
Floor Display
Powerwing Display
Plexi-column Display
• Requires minimal real estate on distributor floor.
• Merchandises the product in an application.
• Displays are shipped in their packaging and require minimal setup.
• Displays are available with product testers.
Seasonal Headers
• Floor, Powerwing and Pallet Displays include up to four individual header cards to address seasonal promotion periods.
11
advertising / PR / PROMOTIONS
Prepare
for takeoff.
Promotions
Generate awareness and create buzz among key
target audiences across the nation.
See. Experience. Win. DOT-it!
•DOT-it Airstream®* Road Show
•On-pack sticker promos, FSIs
(e.g., Apple iPOD®**, Disney trip giveaway)
National Advertising: TV
Public Relations
National cable TV coverage
•Music, entertainment, family and sports programming
• Program sponsorship
Rejuvenate the brand! Trigger public and
media interest.
•Pro-active outreach to lifestyle, women’s and home decorating magazines for relevant
media opportunities
•Special events media coverage
National Advertising: Online
Microsite
Highly targeted online video using :30 DOT-it TV
•Pre-roll commercial and expanding banner video
At www.sylvania.com/lights.action.dot-it, the
DOT-it microsite visitors can have fun finding out
how they can use DOT-it to provide light where
they need it.
Viral video
•Video sites (e.g., YouTube) generate buzz and
capitalize on DOT-it music and TV animation
SYLVANIA and DOT-it are registered trademarks of OSRAM SYLVANIA INC.
* Airstream is a registered trademark of AIRSTREAM INC.
** iPOD is a registered trademark of APPLE INC.
www.sylvania.com/lights.action.dot-it
Ordering
Information.
DOT-it® CLASSIC
Item Number
Catalog Merchandise Information
Description
Selling Units
L x W x H (in.)
Case
L x W x H (in.)
Units UPC
of Sale (0 46 135)
36001
36003
36002
36007
36009
36011
36013
35041
35045
35046
36012
35047
35058
DOT-it/F/SILVER/12
DOT-it/F/BLACK/12
DOT-it/F/RED/12
DOT-it/F/PURPLE/12
DOT-it/F/ORANGE/12
DOT-it/F/LIMEGREEN/12
DOT-it/F/MIXEDCOLORS/12
LED/DOTS/WHITE/2/BL/12
LED/DOTS/BLACK/SILVER/2/BL/12
LED/DOTS/RED/SILVER/2/BL/12
DOT-it/F/COUNTERTOP/24
LED/DOTS/MULTI/36/DISPLAY
DOT-it/POWERWING/HOLIDAY/36
4.75x0.875x5.5
4.75x0.875x5.5
4.75x0.875x5.5
4.75x0.875x5.5
4.75x0.875x5.5
4.75x0.875x5.5
4.75x0.875x5.5
6.38x1x8
6.38x1x8
6.38x1x8
4.75x0.875x5.5
4.75x0.875x5.5
4.75x0.875x5.5
12x6.38x4.25
12x6.38x4.25
12x6.38x4.25
12x6.38x4.25
12x6.38x4.25
12x6.38x4.25
12x6.38x4.25
11.87x6.75x8.3
11.87x6.75x8.3
11.87x6.75x8.3
17.5x12.25x7
18.5x18.31x16.38
14.06x8.31x26.63
12
12
12
12
12
12
12
12
12
12
24
36
36
PDQ
PDQ
PDQ
PDQ
PDQ
PDQ
PDQ PDQ (2PK)
PDQ (2PK)
PDQ (2PK)
Counter Top Display Floor Display Powerwing Floor Display
(Holiday Theme)
33789-5
33793-2
33797-0
33799-4
33801-1
33803-8
33789-5 33793-2 33797-0 33799-4 33801-4 33803-8
35041-2
35045-0
35046-7
33789-5 33793-2 33797-0 33799-4 33801-4 33803-8
33789-5 33793-2 33797-0 33799-4 33801-4 33803-8
33789-5 33793-2 33797-0 DOT-it® LIGHT BUG
Item Number
Catalog Merchandise Information
Description
Selling Units
L x W x H
Case
Units UPC
L x W x H 46 135)
72401
72403
72409
36060
72408
72412
72419
36073
DOT-it/LED/BUG/2/BL/CLIP
DOT-it/LED/BUG/5/BL/CLIP
DOT-it/LIGHTBUG/2/BL/COUNTER/24
DOT-it/BUG/CHECKER/2PK/COUNTER/24
DOT-it/LIGHTBUG/2/BL/FLOOR/36
DOT-it/CHECKER/BUG/2/BL/FLOOR/36
DOT-it/LED/LIGHTBUG/2/BL/PWERWNG/36
DOT-it/BUG/CHECKER/POWER/36
PDQ (2PK)
PDQ (5PK)
Counter Top Display (2PK)
Counter Top Display (LIGHT
BUG & CHECKER 2PK)
Floor Display (2PK)
Floor Display (LIGHT BUG & CHECKER 2PK)
Powerwing Floor Display (2PK)
Powerwing Floor Display (LIGHT BUG & CHECKER 2PK)
4.875x0.6x5.5
4.875x0.6x5.5
4.875x0.6x5.5
4.875x0.6x5.5
4.875x0.6x5.5
4.875x0.6x5.5
4.875x0.6x5.5
4.875x0.6x5.5
11.75x4.9x6
11.75x4.9x6
17.4x7.1x6.3
15.06x8x6
18.25x12.4x12.25
18.25x12.4x12.25
14.06x8.313x22.625
14.06x8.313x22.625
12
12
24
24
36
36
36
36
72401-5
72403-9
72401-5
72401-5 72400-8
72401-5
72401-5 72400-8
72401-5
72401-5 72400-8
DOT-it® CHECKER™
Item Number
Catalog Merchandise Information
Description
Selling Units
L x W x H
Case
Units UPC
L x W x H (0 46 135)
72400
72402
72411
72410
72412
72418
36073
DOT-it/LED/CHECKER/2/BL/CLIP
DOT-it/LED/CHECKER/4/BL/CLIP
DOT-it/CHECKER/2/BL/COUNTER/24
DOT-it/LED/CHECKER/2/BL/FLOOR/36
DOT-it/CHECKER/BUG/2/BL/FLOOR/36
DOT-it/LED/CHECKER/2/BL/PWERWNG/36
DOT-it/BUG/CHECKER/POWER/36
4.875x0.6x5.5
4.875x0.6x5.5
4.875x0.6x5.5
4.875x0.6x5.5
4.875x0.6x5.5
4.875x0.6x5.5
4.875x0.6x5.5
11.75x4.9x6
11.75x4.9x6
17.4x7.1x6.3
18.25x12.4x12.25
18.25x12.4x12.25
14.06x8.313x22.625
14.06x8.313x22.625
PDQ (2PK)
PDQ (4PK)
Counter Top Display (2PK)
Floor Display (2PK)
Floor Display (LIGHT
BUG & CHECKER 2PK) Powerwing Floor Display (2PK)
Powerwing Floor Display (LIGHT BUG & CHECKER 2PK)
12
12
24
36
36
36
36
DOT-it® GOLDEN DRAGON™
72400-8
72402-2
72402-2
72400-8
72401-5 72400-8
72400-8
72401-5 72400-8 Item Number
Catalog Merchandise Information
Description
Selling Units
L x W x H
Case
Units UPC
L x W x H (0 46 135)
72404
72406
72407
72430
72431
72432
72421
72422
72423
72415
DOT-it/LED/UC/W/1/BL
DOT-it/LED/UC/B/1/BL
DOT-it/LED/UC/S/1/BL
DOT-it/LED/UC/S/2PK/BL
DOT-it/LED/UC/W/2PK/BL
DOT-it/LED/UC/B/2PK/BL
DOT-it/LED/UC/S/3PK/COUNTER
DOT-it/LED/UC/B/3PK/COUNTER
DOT-it/LED/UC/W/3PK/COUNTER
DOT-it/LED/DRAGON/1/BL/FLOOR/36
5.85x6.5x1.125
5.85x6.5x1.125
5.85x6.5x1.125
7x8.95x1.125
7x8.95x1.125
7x8.95x1.125
13.63x11.44x1.125
13.63x11.44x1.125
13.63x11.44x1.125
5.85x6.5x1.125
6.1x5.75x7
6.1x5.75x7
6.1x5.75x7
16.31x10.2x7.5
16.31x10.2x7.5
16.31x10.2x7.5
16x14.85x12
16x14.85x12
16x14.85x12
19.875x12.375x14.25
PDQ
PDQ
PDQ
PDQ (2PK)
PDQ (2PK)
PDQ (2PK)
Counter Top Display (3PK)
Counter Top Display (3PK)
Counter Top Display (3PK)
Floor Display
6
6
6
6
6
6
7
7
7
36
72404-6 72406-0
72407-7
72430-5
72431-2
72432-9
72421-3
72422-0 72423-7
72404-6 72406-0 72407-7
DOT-it® DIMMABLE
Item Number
Catalog Merchandise Information
Description
Selling Units
L x W x H
Case
Units L x W x H
36052
36054
36042
36055
36074
36068
36075
36066
36070
36081
36094
DOT-it/DIM/SILVER/8
DOT-it/DIM/BLACK/8
DOT-it/DIM/WHITE/8
DOT-it/DIM/MIX/COUNTER/12
DOT-it/DIM/MIX/FLOOR/36
DOT-it/DIM/LINEARSWIVEL/FLOOR/40
DOT-it/DIM/MIX/POWER/36
DOT-it/DIM/H2O/POWER/36
DOT-it/DIM/LINEARSWIVEL/POWER/28
DOT-it/DIM/HALFPALLET/512
DOT-it/DIM/QTRPALLET/256
PDQ
PDQ
PDQ
Counter Top Display Floor Display Floor Display (DIMMABLE & LINEAR SWIVEL)
Powerwing Floor Display
Powerwing Floor Display (DIMMABLE & H2O)
Powerwing Floor Display
(DIMMABLE & LINEAR SWIVEL)
Half Pallet Display
Quarter Pallet Display 4.72x0.875x5.53
9.25x5.7x6.1
4.72x0.875x5.53
9.25x5.7x6.1
4.72x0.875x5.53
9.25x5.7x6.1
4.72x0.875x5.53
11x7x6
4.72x0.875x5.53
16.375x12.625x12.875
4.72x0.875x5.53
18.5x14.75x17.50
5.52x9.65x1.13
4.72x0.875x5.53
14.06x8.313x22.625
4.72x0.875x5.53 14.06x8.313x22.625
6.22x5.3x1.06
4.72x0.875x5.53 14.06x8.313x22.625
5.52x9.65x1.13 4.72x0.875x5.53
42.75x19.75x38.75
4.72x0.875x5.53
21.75x19.75x3875
8
8
8
12
36
40
36
36
28
512
256
36052-7
36054-1
36042-8
36052-7 36054-1 36042-8
36052-7 36054-1 36042-8
36052-7 36042-8 36050-3 36051-0 36089-3
36052-7 36054-1 36042-8
36052-7 36054-1 36042-8 72424-4 72426-2 72427-5
36052-7
36042-8 36050-3 36089-3
36052-7 36042-8
36052-7 36042-8
DOT-it® H2O
UPC
(0 46 135) Item Number
Catalog Merchandise Information
Description
Selling Units
L x W x H
Case
Units UPC
L x W x H46 135) 72424
72425
72426
72427
72429
36097
36072
72428
36099
36066
36093
DOT-it/LED/H2O/W/1/BL
DOT-it/LED/H2O/B/1/BL
DOT-it/LED/H2O/Y/1/BL
DOT-it/LED/H2O/G/1/BL
DOT-it/LED/H2O/Y/2/BL
DOT-it/H2O/3PK/COUNTER
DOT-it/H2O/MIX/COUNTER/12
DOT-it/LED/H2O/MIXED/FLOOR/36
DOT-it/SWIVEL/H2O/POWER/30
DOT-it/DIM/H2O/POWER/36
DOT-it/H2O/QTRPALLET/256
6.22x5.3x1.06
6.22x5.3x1.06
6.22x5.3x1.06
6.22x5.3x1.06
6.38x1x8
8.9x11.4x1.4
6.22x5.3x1.06
6.22x5.3x1.06
6.22x5.3x1.06 6.22x5.3x1.75
6.22x5.3x1.06 4.72x0.875x5.53
6.22x5.3x1.06
7x5.56x6.44
7x5.56x6.44
7x5.56x6.44
7x5.56x6.44
11.87x6.75x8.3
16.4x10.3x12.75
12.375x7.25x6.875
19.625x11.344x17
14.06x8.313x22.625
14.06x8.313x22.625
24x18.88x41.5
PDQ
PDQ
PDQ
PDQ
PDQ (2PK)
Counter Top Display (3PK)
(Includes 3 x suction cups)
Counter Top Display (1PK)
Floor Display
Powerwing Floor Display (H20 & SWIVEL)
Powerwing Floor Display (H20 & Dimmable)
Quarter Pallet Display
6
72424-4
6
72425-1
6
72426-2
6
72427-5
12
72429-9
12
36097-8
12
72424-4 72425-1
72426-2 72427-5
36
72424-4 72426-2 72427-5
30
72424-4 72426-2 72427-5 36083-1 36084-8 36085-5
36
72424-4 72426-2 72427-5 36052-7 36054-1 36042-8
256
72424-4 72425-1
72426-2 72427-5 DOT-it® SWIVEL
Item
Number
Catalog
Description
Merchandise Information
Selling Units
L x W x H (in.)
Case
L x W x H (in.)
Units
of Sale
UPC
(0 46 135)
36083
36084
36085
36086
DOT-it/SWIVEL/BLACK/6
DOT-it/SWIVEL/SILVER/6
DOT-it/SWIVEL/WHITE/6
DOT-it/SWIVEL/COUNTER/12
PDQ
PDQ
PDQ
Counter Top Display
6.22x5.3x1.75
6.22x5.3x1.75
6.22x5.3x1.75
6.22x5.3x1.75
12x7x7.125
12x7x7.125
12x7x7.125
12.625x11.438x7.375
6
6
6
12
36087
DOT-it/SWIVEL/POWER/24
Powerwing Floor Display
6.22x5.3x1.75
14.06x8.313x22.625
24
36099
DOT-it/SWIVEL/H2O/POWER/30
Powerwing Floor Display
(SWIVEL & H20)
6.22x5.3x1.06
6.22x5.3x1.75
14.06x8.313x22.625
30
36088
DOT-it/SWIVEL/FLOOR/36
Floor Display
6.22x5.3x1.75
23x18.875x14
36
36092
DOT-it/SWIVEL/QTRPALLET/160
Quarter Pallet Display
6.22x5.3x1.75
24x18.625x41.25
160
36083-1
36084-8
36085-5
36083-1
36084-8
36085-5
36083-1
36084-8
36085-5
36083-1
36084-8
36085-5
72424-4
72426-2
72427-5
36083-1
36084-8
36085-5
36084-8
36085-5
DOT-it® LINEAR
Item
Number
Catalog
Description
Merchandise Information
Selling Units
L x W x H (in.)
Case
L x W x H (in.)
Units
of Sale
UPC
(0 46 135)
36020
36021
36022
LED/DOTS/LINEAR/BLACK/CLIP
LED/DOTS/LINEAR/SILV/CLIP
LED/DOTS/LINEAR/SILV/BLACK/FLOOR
PDQ
PDQ
Floor Display
5.52x9.65x1.13
5.52x0.65x1.13
5.52x0.65x1.13
15.625x6.75x10.375
15.31x5.31x10
15.625x6.75x10.375
15.31x5.31x10
17.94x15.83x18.28
12
12
36
36020-6
36021-3
36020-6
36021-3
DOT-it® LINEAR SWIVEL
Item
Number
Catalog
Description
Merchandise Information
Selling Units
L x W x H (in.)
Case
L x W x H (in.)
Units
of Sale
UPC
(0 46 135)
36050
36051
36089
36098
36058
DOT-it/LINEARSWIVEL/BLK/6
DOT-it/LINEARSWIVEL/SILV/6
DOT-it/LINEARSWIVEL/W/6
DOT-it/LINEARSWIVEL/3PK/COUNTER
DOT-it/LINEARSWIVEL/COUNTER/12
PDQ
PDQ
PDQ
Counter Top Display (3PK)
Counter Top Display (1PK)
5.52x9.65x1.13
5.52x9.65x1.13
5.52x9.65x1.13
8.9x11.4x1.4
5.52x9.65x1.13
8.375x6.75x10.375
8.375x6.75x10.375
8.375x6.75x10.375
16.4x10.3x12.75
12.5x8.25x10.125
6
6
6
12
12
36076
DOT-it/LINEARSWIVEL/FLOOR/36
Floor Display
5.52x9.65x1.13
17.94x15.83x18.28
36
36068
DOT-it/DIM/LINEARSWIVEL/FLOOR/40
Floor Display
(LINEAR SWIVEL & DIMMABLE)
5.52x9.65x1.13
4.72x0.875x5.53
18.5x14.75x17.50
40
36077
DOT-it/LINEARSWIVEL/POWER/30
Powerwing Floor Display
5.52x9.65x1.13
14.0x6.75x48.0
30
36070
DOT-it/DIM/LINEARSWIVEL/POWER/28
Powerwing Floor Display
(LINEAR SWIVEL & DIMMABLE)
5.52x9.65x1.13
4.72x0.875x5.53
14.06x8.313x22.625
28
36082
DOT-it/LINEARSWIVEL/HALFPALLET/336
Half Pallet Display
5.52x9.65x1.13
47.5x18.625x41.25
336
36095
DOT-it/LINEARSWIVEL//QTPALLET/168
Quarter Pallet Display
5.52x9.65x1.13
24.0x18.625x41.25
168
36050-3
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LUMI050