FALLING WATER AT PAPAGAYO PROJECT LVMH has a long history of embracing other brands and creative people that help define its character. Alliances with artist colonies and learning communities like Eselan in Northern California or cultural institutions like Studio Museaum of Harlem of the Guggenhiem Museum could provide a new revenue source and build customer loyalty. Hennessy could also offer branded seminars and learning experiences in other retail locations. COSTA RICA BACKGROUND Costa Rica (Spanish for the “Rich Coast”) lies majestically between the Pacific Ocean and the Caribbean Sea, in the Central American isthmus. Its irregular coasts, abundance of incredibly beautiful beaches, peninsulas and bays, varied ecosystems, impressive landscapes, and year-round spring climate, make Costa Rica one of the most precious tourist destinations on earth. DNA of Modern ECO-Luxury FALLING WATER AT PAPAGAYO PROJECT OVERVIEW TARGET AUDIENCE Creative Inspiration / Vision UNIQUE FEATURES OF PROJECT The Papagayo region of Costa Rica is the perfect home for a resort hotel and residential development that embraces a modern approach to responsible luxury and community design: The Falling Water Project will offer a place for upscale recreation, relaxation and enjoyment, while simultaneously blending into the natural beauty of the Costa Rica landscape. This project will be comprised of a 5-star luxury resort and residential development. The target customers / buyers of Falling Water at Papagayo are affluent, concerned with environmental protection, worldly, modern and progressive. They desire the finer things in life, but also want ‘luxury with a conscious”. Frank Lloyd Wright, considered the greatest American architect of the 20th century, invented a core governing design philosophy called “Organic Architecture”. Attractive Market and International Appeal Eco-Sensitive Master Plan Unlike many other foreign markets, buyers can own their property or residence in Costa Rica. The master plan is designed to: 1. Take an integrated approach to the natural environment and habitat 2. Support Costa Rica’s commitment to environmental protection 3. Strive for zero carbon emissions and self-sustainability Falling Water at Papagayo is a 770-acre mixed use development located near the Gulf of Papagayo, Guanacaste Province, in Northwest Costa Rica. Costa Rica, known as the “Switzerland of the Americas”, is a democratic republic with a robust constitution. It is considered an example of political and economic stability in Central America. Once an exclusively agricultural country, Costa Rica has achieved a reasonably high standard of living during the last decade. The Falling Water at Papagayo Project, in alliance with the Frank Lloyd Wright Foundation, could commission some of the world’s best architects to interpret Wright’s unrealized buildings in this beautiful environment. Named as an homage to his landmark home design, the “Falling Water House”, the Papagyo community will be designed to incorporate this respect for ecology and environment. The project focus is the celebration of wildlife and natural beauty in a luxury context. The Pacific coast of Costa Rica does not experience the severe weather fluctuations that can dominate the Caribbean. It has never experienced a hurricane. Double digit annual real estate appreciation balanced against extremely low construction costs. Rare opportunity to control one of the last large, viable properties with spectacular views, in Costa Rica’s fastest growing tourism and development market, the Guanacaste Province. The Guanacaste Province is the primary government supported area for resort development and foreign investment. Creative use of solar panels, wind turbines, wind dams (giant sails that capture wind to drive turbines), micro-hydro, and recycled waste materials (repurposed water tubes into “chill pods”). Some of the water needs for the project can be met using a rain / storm water reclamation, treatment system and plant. Each member of this community learns about the beauty of nature, biodiversity, and sustainability, while absorbing a luxurious eco-experience. Exclusivity Falling Water is an oasis of peace on earth that has limited access and membership. Costa Rica is home to the greatest density of species on earth; 5% of the world’s biodiversity is there. Over 870 different bird species and thousands of flora are found in its different habitats. Media Environment Vacation Destination Mode of Travel Demographic Possible candidates could include: Wellness center and spa will offer the best in natural rejuvenation. Visionaire Private Homes Mustique Private Jet The experience of time spent at Falling Water at Papagayo should rejuvenate relationships and create romantic memories. Worldly The Falling Water at Papagayo community will be a “model UN for affluent adults”, with a diverse global clientele and culture fusion. Authenticity An honest respect for, and celebration of the history, environment and culture of Costa Rica. Hermes Hermes helicopter tours around the province would be spectacular. Scenic Beauty Sports Illustrated regularly chooses Costa Rica for its famed swimsuit issue. 40 to 65+ Sensual The collision of Futurism, Wright’s “Organic Architecture” philosophy, and luxury lifestyle will make Falling Water at Papagayo a truly unique, one-of-a-kind destination. Salma Hayek & Francois Pinault Other brands that could align with the project include: Tier 2: Luxury Lifestyle Investors Shigeru Ban Peter Zumthor Beach club offers the best music, cocktails, cuisine and lounge. Forbes / Wallpaper Urbane VIP Airport Lounge St. Barths Virgin Atlantic Upperclass 35 to 50+ Excellent Frontage and Views The Property offers highly desirable beach access and panoramic ocean views. The project site has numerous high points, ridge lines, and cliff areas which provide dramatic views to the ocean, surrounding mountains, and volcanoes. Sophistication in harmony with unblemished terrain. Investment Banker Service Exceptional service and a nurturing attitude toward residents and visitors is central to the venture’s success. Creative Creativity is the fuel of the soul. The mind is most creative when in a relaxed state. The resort environment should be a catalyst for creativity. San Jose Alajuela, Heredia, Cartago, Limon, Liberia 51,000 square kilometers 4,075,261 (July 2006 est.) Tier 3: Luxury Aspirers World-class, eco-friendly, five star, 300 room luxury hotel and casino. 800 -1,000 residential, wholly-owned condominium units, villas, and homes. US$ 40.32 billion (85th) 3.3% (2005 est.) Ba1/BB+ Main Industries Tourism, Technology, Construction, Coffee, Sugar Infrastructure Ports Communications Roads: total: 35,889km (of which paved: 8,075 km) Caldera, Puerto Limon Airports: 156 (2 international) Jet Blue 30 to 40+ Direct Ocean Access The Falling Water Resort has stunning beach front real estate on its property. Tadao Ando Oscar Niemeyer 18 - 27 hole, coastal, championship golf course. Because of the country’s varied topography, flora and weather, Costa Rica is a paradise for golfing. Meticulously crafted on acres of gently rolling terrain with coastal vistas. Futurism A 3-dimensional sampling of “the future of luxurious eco-living” in the context of the Costa Rican forest will create differentiation and media attention. Eco-Altrusim A primary goal is a new adventure lifestyle with minimal disruption to the natural environment. It will be a gold standard of energy efficiency and eco-responsibility. The resort will offer world class outdoor activities: Hiking Diving Snorkeling Cell phones, Internet, TV broadcast Costa Rica Falling Water Project John Niemi 303.729.2327 Summer Rental Hamptons Urban / Urbane Young Professionals The skillful collision of architecture and nature. The experience of Papagayo is designed to impress and inspire. ClimateTropical and subtropical; dry season (December to April); rainy season (May to November); cooler in highlands Papagayo, LLC: Contact: VIP Cocktail Lounge Santiago Calatrava “I say that now is time for architecture to recognize its nature; to celebrate life, and that means creating harmonious unions with the life that surrounds the form”. Frank Lloyd Wright 1936 Inspiration Age Structure: 0-14 years: 28.3% 15-64 years: 66% 65 years and over: 5.7% Language Spanish Literacy Rate 96% ReligionRoman Catholic 76.3% Natural Resources Coastal scenery and beaches, cultivable land David Adjaye GQ / Vanity Fair Organic Natural and locally grown food. GDP GDP Growth Credit Rating NOTE: THE IMAGES USED THROUGHOUT THIS PRESENTATION ARE FOR ILLUSTRATIVE PURPOSES ONLY AND ARE NOT THE PROPERTY OF PAPAGAYO, LLC Porsche The hybrid Cayenne SUV will be available in 2009, and could be the official shuttle vehicle of the resort. Tier 1: Luxury Elite Costa Rica’s political and economic stability, educated workforce, convenient location relative to the U.S. and attractive incentives have led to steady flows of tourism and foreign direct investment. Country Facts Capital City Other Cities Area Population Wally Residents and visitors of the resort could enjoy “time-share sailing” on the Falling Water yacht. Education Costa Rica, unquestionably, is the birthplace of ecotourism, with spectacular rainforests, volcanoes, rivers and waterfalls. The country maintains a firm commitment to environmental protection, preserving over 25% of its territory within national parks and wildlife refuges. All of these elements combine to create a perfect tropical paradise. Frank Lloyd Wright left behind hundreds of “Organic Architecture” designs. 1. Respect for the properties of materials 2. Create an elegant marriage between the site and the structure Strategic Alliances Bird Watching Kayaking Eco tours Sailing Equestrian tours Health / Wellness Rafting Sport fishing Surfing 98% of the Property will be owned outright, and the remaining 2% will be owned via a concession from the government. “Organic architecture’s foundation is the dignity of the human being, a free, creative, responsible man that must have a human scale space that helps him to grow, and contemplate his potential”. Frank Lloyd Wright 1936 Kengo Kuma Transportation Access The property has direct access to the main highway, ensuring efficient, safe access to the airport and other tourist and adventure destinations. Costa Rica’s two international airports provide travelers with a wide range of flight options. The Liberia airport is 20 minutes from the Falling Water property. Valuable Water Supply There are four permitted water wells located on the site, with a combined daily output that can fulfill the project’s entire water needs. Strong Infrastructure Support The project will have the required infrastructure to provide all of the basic utilities, including electricity, water, sewer, trash collection, and telephone / data communications services. Netjets Private flights, air limo and special Falling Water sea plane.