Ahmann Kadlec Associates
Who We Are.
AKA is a graphic design firm with over 20 years of experience in
corporate communications
AKA creates the strategic communications clients need to reach,
to inspire, and to engage their target audiences.
Through client collaboration, creative exploration, and a high degree
of attention to the quality of the end product, AKA can help establish
how your company wants to be known
What We Do.
Corporate and Marketing Collateral Branding.
Interactive, Web-based Graphic Design.
Presentation and Information Graphics.
Delivering high-quality, visually compelling graphic design solutions,
within existing brand guidelines or newly developed brand strategies.
(Also known as) “the world’s premier measurement company.” Agilent called on
AKA to collaborate with their facilities group to brand the Agilent company store,
in an effort to re-energize their brand loyalty among employees.
Client
Agilent: TheShop@Agilent
EXPERTISE:
Branding/Environmental Graphics
AKA : Ahmann Kadlec Associates
Agilent Technologies
Measurement Equipment
(What we did) Agilent had a unique challenge for AKA: help them create a new
space for their company store within an existing coffee shop and cafe—minimizing
but retaining the cafe, while defining a branded space for company products. AKA
developed bold graphic scenes representing the active lives of Agilent employees
and how Agilent products might fit into those activities.
Curved, frosted entry treatment for the shop; cafe bar with wall mural; Vertical
banner and fixture graphics, TOP LEFT TO RIGHT . Fixture graphics, LEFT .
AKA : Ahmann Kadlec Associates
Agilent Technologies
Measurement Equipment
(What we did) AKA created 5 unique scenes to create a seemless band above
sleek, metal fixtures — campus life, hiking/camping, air travel, cycling and golf.
AKA’s custom “TheShop@Agilent” typography was applied to frosted, transulcent
panels for all main signage.
Hiking/camping scene for banner graphics above wall fixtures. Frosted kiosk sign
for “TheShop@Agilent”, TOP LEFT TO RIGHT .
AKA : Ahmann Kadlec Associates
Agilent Technologies
Measurement Equipment
(What we did) A further challenge in developing Agilent’s comapny sotre was
the integration with the existing coffee shop and cafe. AKA devised a series of
hanging signs that utilized the deeper tones of the Agilent palette to blend with
the deep, warm tones of the Peet’s Coffee sponsorship.
Hanging signage for the coffee shop and cafe integrates the visual language of
the company store with the needs of the cafe, TOP LEFT TO RIGHT .
Client
Advanced Analytical Technologies
EXPERTISE:
Brand Development
(Also known as) an analytical technologies leader who provides innovative solutions
to improve processes and accelerate research within the pharmaceutical, life science,
and personal care/OTC markets. AATI’s portfolio includes technologies for the rapid
detection and enumeration of microbial species by flow cytometry, and the parallel
analysis of pharmaceutical compounds or biomolecules by capillary electrophoresis
with UV absorbance detection.
A K A : Ahmann Kadlec Associates
Advanced Analytical, Technologies
Analytical Laboratory Technologies
(What we did) AKA worked with AATI to develop a suite of product brochures
showcasing each of their product lines, while reinforcing and expanding their
established brand look and feel. For the covers of the new brochure suite, AKA
created three photo collages that represented the specific focus of each of their
technologies.
Micro PRO Brochure cover image, LEFT. pKa PRO and Oligo PRO Brochures,
AATI Brochure suite with embossed Presentation Folder PREVIOUS PAGE.
ABOVE.
A K A : Ahmann Kadlec Associates
Advanced Analytical, Technologies
Analytical Laboratory Technologies
(What we did) AKA created a series of easy-to-understand support graphics
to illustrate AATI’s complex technologies—such as their patented parallel capillary
electrophoresis (CE) separation technology.
Brochure graphics detail,
Graphic, ABOVE.
LEFT.
Parallel Capillary Electrophoresis (CE) Separation
AKA : Ahmann Kadlec Associates
Advanced Analytical Web Site (v2.0)
http://www.aati-us.com (v2.0 launches 7/09)
site design
brand strategy
information architecture
site template development
search engine optimization
site analytic s
content migration
Home page and navigation details,
details, left .
above .
Instrument page
A K A : Ahmann Kadlec Associates
Advanced Analytical, Technologies
Analytical Laboratory Technologies
(What we did) AATI enlisted AKA to create advertising focused to very specific
audiences. We worked with AATI to develop ads that leveraged their corporate
branding while delivering compelling, directed messaging.
“Do You Need More Information about Your Compounds?” Ad for the pKa PRO
Measurement System, ABOVE LEFT. “Put Beauty in the Hands of Your Customers
Faster” Ad for the Micro PRO Detection System, ABOVE AND LEFT.
Client
eMeter: Smart Grid Management Software
EXPERTISE:
Brand Development
(Also known as) the fastest, most cost-effective path to Smart Grid success.
eMeter provides the essential software that enables electric, gas and water utilities
to realize the full benefits of the Smart Grid. Leading utilities worldwide depend
on eMeter’s Smart Grid Management software to reduce operational costs, increase
service reliability, boost customer satisfaction and drive energy efficiency.
AKA : Ahmann Kadlec Associates
eMeter
Smart Grid Management Software
(What we did) eMeter needed to bring a higher level of consistency and brand
awareness to their growing suite of marketing collateral. AKA’s creative team developed
initial anchor visuals and typographic consistency across the various levels of
marketing materials. We developed new sales presentations and an event attract loop.
eMeter visual branding, marketing collateral, and presentation folder,
TOP AND LEFT .
AKA : Ahmann Kadlec Associates
eMeter
Smart Grid Management Software
(What we did) AKA worked closely with eMeter’s sales team to develop high-level
information graphics targeted at eMeter’s non-technical utility clients. The graphics
illustrated eMeter’s role in the advanced metering infrastructure (AMI) space. After
initial conceptual development, AKA translated the graphics into edit-able, animated
presentation graphics.
eMeter Advanced Metering Infrastructure Information (AMI) lifecycle diagram and
Smart Grid Management product strategy, TOP AND LEFT .
AKA : Ahmann Kadlec Associates
eMeter
Smart Grid Management Software
(What we did) For eMeter’s upcoming European webinar —“Avoiding Smart
Metering Pitfalls”— AKA helped eMeter build online awareness and participant
interest through animated banner ads, homepage click-through button ads,
eblast emails, and branded landing pages.
eMeter European Webinar “Avoiding Smart Metering Pitfalls” graphics, TOP AND LEFT .
(Also known as) a leading developer of software for electronic design automation
(EDA) — enabling integrated circuit designers to meet critical time-to-market objectives, improve chip performance and handle multimillion-gate designs. Magma strives
to create and deliver the best EDA software products and solutions, encompassing
IC design from concept to completion, enabling their customers' commercial success.
Client
Magma
EXPERTISE:
Tradeshow Sign Graphics
A K A : Ahmann Kadlec Associates
Magma
Electronic Design Automation Software
( W h a t w e d i d ) For the 44th Design Automation Conference in San Diego,
California, AKA assisted Magma in the design and production of over 30 signs
to compliment their trade show booth. From a 10 x 20 foot wall graphic, to 4 x 8
foot market-focused posters, and over 20 2 x 3 foot technical pieces, AKA brought
a sense of vibrancy and excitement to the Magma experience.
Magma DAC tradeshow booth and graphics, ABOVE LEFT. 4 x 8 foot market-focused
posters, ABOVE MIDDLE. 2 x 3 foot technical signage, ABOVE RIGHT.
(Also known as) an independent investment and wealth management firm
providing comprehensive, consistent and objective 360° solutions for private
clients. Geometrically incised landscapes are in reference to their name,
which is a mathematical term for an angle of 360°.
Client
Perigon Wealth Management, LLC
EXPERTISE:
Identity Development
AKA : Ahmann Kadlec Associates
Perigon Wealth Management, LLC
Finance
(What we did) Perigon wanted an identity that stayed away from the business
suit and briefcase cliché’s of the financial industry. AKA delivered an identity that
played off of their name—geometric lines over dynamic, natural landscapes. They
also needed a concise presentation piece that could serve as an overview of their
services as well as hold additional client-tailored materials. AKA designed a folder
brochure that served both purposes.
Perigon stationery system.
AKA : Ahmann Kadlec Associates
Perigon Wealth Management, LLC
Finance
Overview brochure cover, spreads and chart detail.
(Also known as) Stanford University’s primary forum for interdisciplinary research on
international issues and challenges. A full-scale identity system incorporating strategic
messaging, all collateral, publications and online media. Aligns five autonomous
research centers and many programs under one cohesive identity umbrella.
Client
Freeman Spogli Institute for International Studies
EXPERTISE:
Identity Development
A K A : Ahmann Kadlec Associates
Freeman Spogli Institute for International Studies
Institutional
(What we did) Stanford’s Institute for International Studies was a loose grouping
of research centers originally tied only in name. AKA, working closely with the
Institute’s publications group, developed a cohesive identity—a system of acronym
icons and branding elements—applied across all materials. AKA created a systemwide collateral strategy that focused the right materials to the right audiences.
FSI Stanford Identity System: Presentation Folder, Information Pamphlet, Annual
Report and Stationery System, TOP LEFT AND RIGHT.
A K A : Ahmann Kadlec Associates
Freeman Spogli Institute for International Studies
Institutional
(What we did) AKA has continued work with FSI for over four year. Each year we
create a unique set of center overviews and the Institute’s annual report. We
produce a dynamic quarterly newsletter and we have helped develop an extensive
web presence. AKA has collaborated with FSI on many lecture posters, books
and conference materials.
FSI Stanford Annual Report and Center Overviews, TOP LEFT. APARC Lecture Poster
and Encina Columns Quarterly Newsletter TOP RIGHT.
(Also known as) a world leader in earth and environmental sciences and
engineering. The Stanford school strives to create, integrate and transform
fundamental understanding of earth processes, and use that knowledge
to help provide energy, water, and a safe and sustainable planet.
Client
Stanford School of Earth Sciences
EXPERTISE:
Identity Development
A K A : Ahmann Kadlec Associates
Stanford School of Earth Sciences
Institution
(What we did) AKA created a distinctive identity for the School of Earth Sciences,
incorporating stunning black and white landscapes, natural textures, classic
typography and selections from the School’s large mineral collection. We have
helped the School produce a logomark, stationery system, Strategic Plan brochure,
press kit, t-shirts, signage, and lecture posters. We are in the process of developing
a new website and a sustainability campaign.
Stanford University School of Earth Sciences Logomark, Press Kit, and Mineral
Collection CD, LEFT . Strategic Plan Brochure and Website development, ABOVE .
A K A : Ahmann Kadlec Associates
Stanford University School of Earth Sciences
Institution
School of Earth Sciences Website,
http://pangea.stanford.edu
LEFT AND ABOVE .
Client
Applied Materials
EXPERTISE:
Strategic Design
( A l s o k n o w n a s ) the global leader in nanomanufacturing technology solutions,
creating innovative equipment, service and software products for the fabrication
of semiconductor chips, flat panels, and the next generation electronics. AKA’s
creative team produced Applied Material’s annual reports, and a wide range of other
strategic design pieces through the ‘90s and into 2003.
A K A : Ahmann Kadlec Associates
Applied Materials
Semiconductor Manufacturing
(What we did) Each Applied Materials annual report was a dynamic balance of
cutting-edge technology, an innovative workforce, and a global business strategy. For
example, 2001’s report tackled getting technology to “the next billion people”.
Large themes with ambitious goals, illustrated through editorial photography and
reinforced with strong informational graphics, position Applied as a global leader.
Spreads from“Technology for the Next Billion People” 2001 annual report,
ABOVE.
A K A : Ahmann Kadlec Associates
Applied Materials
Semiconductor Manufacturing
(What we did) Applied’s Strategic Knowledge Solutions group needed a comprehensive guide to change management for its managers. The 90-page booklet served
as both a guide and workbook. Graphically, it played off the chaos theory idea of
“the butterfly effect”— where massive results can come about through minimal actions.
The booklet was structured around a tabular system organizing the material into
before, during and after change.
Cover, spreads and details from A Guide to Change Management,
ABOVE .
A K A : Ahmann Kadlec Associates
Applied Materials
Semiconductor Manufacturing
(What we did) Well before the heightened scrutiny in corporate ethics, Applied
Materials worked with the AKA creative team to take what was essentially a dry,
white paper standards document and create a piece that would come out of the file
cabinet and onto the desk. Structured around beautiful photography representing
Applied’s core values, the small book was engaging and informational.
Applied Materials Standards of Business Conduct booklet’s debossed and engraved
cover and interior spreads, ABOVE.
Client
Symantec Corporation
EXPERTISE:
Targeted Collateral
(Also known as) the company that keeps its customers enterprise infrastructures,
information and interactions protected 24 x 7. Symantec called on AKA to help
them create presentation graphics and support materials for its 2007 Sales Kick-off
event in Las Vegas. The project required a quick turnaround; responsiveness to
changing parameters; and close collaboration to develop unique, engaging tools to
put in the hands of Symantec’s sales force. AKA continues to collaborate frequently
with Symantec.
AKA : Ahmann Kadlec Associates
Symantec Corporation
Enterprise Solutions
(What we did) AKA was tasked with creating a presentation building tool and
a strategy overview brochure to send off with the sales force. The builder needed to
direct and encourage the user in the development of Symantec value-focused
presentations. The piece was printed to accept dry-erase pens for repeated use.
The accompanying strategy brochure was an information-rich reference guide
designed for quick access to market strategy taxonomy.
Symantec Value Presentation Builder Slide Ideation Pages, TOP LEFT AND CENTER .
Spread from Symantec Enterprise Solution Strategy Brochure, TOP RIGHT .
AKA : Ahmann Kadlec Associates
Symantec Corporation
Enterprise Solutions
(What we did) Over the last three years AKA has created and collaborated on a
full range of presentations, from major keynote addresses to technical sales decks.
Each presentation requires a solid understanding of what needs to be communicated
and the most effective approach for communication. Clear storylines, custom graphics
and extra attention to details set these presentations apart from the competition.
Various custom designed information graphics for a range of Symantec Powerpoint
presentations, TOP AND LEFT .
AKA : Ahmann Kadlec Associates
Symantec Corporation
Enterprise Solutions
(What we did) Team. Empowered. Agile. Lean. TEAL. AKA worked with Symantec’s
Storage Availability and Management Group to create an internal team building
campaign. Branded give-aways at the campaign launch event, and large and small,
interpretive theme posters spread throughout the campus encouraged the SAMG
team in their development efforts.
Symantec’s Storage Availability and Management Group TEAL team building
campaign graphics and logomark, TOP AND LEFT .
AKA : Ahmann Kadlec Associates
Symantec Corporation
Enterprise Solutions
(What we did) When Symantec was ready to roll out its S4 FileStore cloud storage
tool, they came to AKA to help communicate how S4 worked and the benefits
of their cloud computing strategy. The S4 launch presentation incorporated both
animation and custom graphics of the product and process.
Symantec S4 product launch technical presentation, TOP AND LEFT .
AKA Creative Process
d e liv e r y
p r e - p r e s s , p r inti ng a nd b i nd e r y
P r od u c tion & A s s e m b ly
d e s ig n d e v e lop m e nt
c onc e p t d e v e lop m e nt
C lie nt I np u t
Cl i en t Input
Co n c ep t D evel op m e nt
De s i g n De v e l op m e nt
P roducti on & A s se mbly
Pre - pre s s, Pri nt and Bi ndi ng
Purpose
Audience
Message
Structure
Preferences & Boundaries
Schedule
Creative brief
Concept and ideation
Imagery suggestions
Client selection of direction
Revisions, if necessary
Layout designs
Selection of papers and colors
Copy length and placement
Client approval, or feedback
Writing
Art direction
Photography
Photoshop
Illustration & Graphics
Typesetting & Digital assembly
Proof rounds (2-4)
Proofreading
Determine printer
Incorporate all final comments
Release files to printer
Review digital bound printer proof
Review composed color proofs
Press Check
Bindery (bind & trim)
Delivery
Why Chose AKA.
Client collaboration — our designs represent you, not us
Real choices — unique concepts that we feel represent your company
Budgets are meant to be kept — We do not believe in surprises, especially
when it comes to money.
Direct interaction — Agency experience without agency trappings
AKA : Ahmann Kadlec Associates
AKA Creative Team
(Who we are) The AKA creative team has worked together for over 20 years.
We are a well-rounded group able to meet client needs — including initial strategic
development, group facilitation, design, photography art direction, production,
print management and programming for online media.
Studio Profiles
Geoff Ahmann
Principal/Creative Director
Jill Kadlec
Principal/Creative Director
In the fourth grade, Geoff was once so focused on his
doodling that the teacher was able to get the whole class
up from their chairs and out of the room before he
noticed them gone.
Jill has the uncanny, “six degrees” ability to find, within
minutes of meeting someone, a connection between them
and someone she knows. And yes, she has met Kevin Bacon.
Today, Geoff strives to brings that same level of attention
to each project that comes through the door. He brings to
each project solid concept development and unique creative
solutions — backed by strong illustration and Photoshop
skills. His work for Applied Materials, Hewlett-Packard, LSI
Logic, Adobe, Symantec,and Stanford University brings
a broad experience, in both industry and scale, to each
new project.
Geoff is an honors graduate of California Polytechnic State
University, San Luis Obispo, with a B.S. in graphic design,
and additional studies in London. His work has won awards
from Communication Arts, Graphis, Print, and AR 100.
He has been published in FingerPrint and Typography 23.
His work is in the permanent collection of the AIGA Design
Archives at the Denver Museum of Art.
Geoff lives in San Jose with his wife and two children.
It is through this sense of connections and awareness to
details that Jill is able to create spot-on solutions to client
problems. To every project Jill brings a big-picture perspective,
exceptional organizational skills and strong art direction.
She has worked with a large variety of impressive clients —
Bank of America, Dreyer’s Grand Ice Cream, Space Systems
Loral, Habitat for Humanity and Stanford University to name
just a few. She is as comfortable on an international photo
shoot as she is design a logo for a local start-up. Jill shares
responsibility for the concept development, design, and art
direction of projects through to completion.
Jill Kadlec is a graduate from Art Center College of Design
in Pasadena, California. Previously she earned a B.F.A. in
Graphic Design from the University of Arizona. Her work has
won awards from AR 100, Communication Arts, Print and
Financial World. She has been published in The Decade of
Type Annual.
Jill lives in San Carlos with her husband and two children.
Collaborators
Chris Schoepes (PyrateTech)
Web Development
Chris is responsible for programming and development
collaboration for web-based projects. He has a full understanding of the server-side for seamless implementation of
sites and online brochures. He is versant in a wide range of
programming languages, allowing for the efficient implementation of any creative direction.
Phil Turner (2Turners)
Writing/Strategy
Phil brings to AKA and its clients the necessary skill-sets
to guide and support the strategic process of defining and
focusing project purpose, concept and audience. Phil was
principal at Jacobs Fulton Design Group from 1993 until
2003, where he was instrumental in creating an award
winning firm. Previously, he had 20+ years of executive
management and facilitation experience in a wide variety
of industries.
Members of the American Institute of Graphic Arts (AIGA)
since 1995
Ahmann Kadlec Associates
650.329.1988
www.AKAcreativegroup.com
thank you