W e l c o m e
@
D-School
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Prof. ULI Weinberg
Prof. Ulrich Weinberg
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■ Art and design diploma
■ Specialized in 3D computer animation since 1986
□ Mental Images, Art & Com, etc.
□ Projects for ARD, BMW, Daimler, Telekom, ZDF, etc.
■ Founder of TERRATOOLS and CYPARADE:
□ 3D interaction, visualization, simulation, computer games
■ Professor for computer animation since 1994 at HFF Film & Television
University, Babelsberg
■ Dean of Animation Department (1994-2005)
■ Vice President of HFF (1996–98 & 2005-06)
■ Director of DMI Digital Media Institute at HFF
■ Programme Director of INSIGHT OUT on Digital Cinema and HDTV
■ Director of Chinese-German Summer Academy on short film production
■ Visiting Professor at CUC Communication University of China, Beijing
■ Director of HPI School of Design Thinking since June 2007
HPI School of Design Thinking | Prof. Uli Weinberg
HPI Hasso Plattner Institute
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■ Private University
■ Cooperation with Potsdam University
■ Founded in 1998
■ Focus: Software Syst. Engineering
■ ~500 students
HPI School of Design Thinking | Prof. Uli Weinberg
Hasso Plattner Institute of Design
Stanford - d.school
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■ Founded 2005 at Stanford University, California
■ Driven by Mechanical Engineering-,
Computer Science-, Industrial Design- and
Business-Department
■ One year course
■ Innovation driven
■ Open to all disciplines
Stanford, Entrance d.school, Sweet Hall
Prof. David Kelley (Industrial Design)
HPI School of Design Thinking | Prof. Uli Weinberg
Prof. Larry Leifer (Mechanical Engineering)
Prof. Terry Winograd (Computer Science)
Prof. Dr. Hasso Plattner
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■ Co-Founder of SAP
■ Former Chairman of the Board
■ Honorary Doctorship
■ Honorary Professorship
■ Donation HPI Potsdam 1998
■ Donation Hasso-Plattner-Institute of Design, Stanford 2005
■ Founder of Hasso-Plattner Ventures in 2005
■ Founder of HPI School of Design Thinking in 2007
■ Founder of Design Thinking Research Program in 2008
HPI School of Design Thinking | Prof. Uli Weinberg
SAP DST Design Services Team
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Drive companywide adoption
of design-led
innovation in all
products and
services
HPI School of Design Thinking | Prof. Uli Weinberg
HPI School of Design Thinking
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■ Founded May 2007 at HPI, Potsdam
■ Two semester course
■ Innovation driven
■ Open to all disciplines
■ No student fees
School of Design Thinking, Potsdam
Prof. Hasso Plattner
HPI School of Design Thinking | Prof. Uli Weinberg
Prof. Christoph Meinel
Prof. Ulrich Weinberg
HPI School of Design Thinking | Prof. Uli Weinberg
Departments of other Univ.
Information Systems
Software-Architectures
Communication Systems
Business Processes
Operating Systems
Computer Graphics
Internet-Technologies
Enterprise Platforms
User Interfaces
Departments at HPI
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HPI - School of Design Thinking
The first year
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■ 40 Students from 30 disciplines
■ 6 Professors und 6 Assistents from Berliner / Brandenburg Universities
HPI School of Design Thinking | Prof. Uli Weinberg
The first year
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■ Multidisciplinary Design-Thinking-Classes:
American studies
Environmental Design
Modern history
Architecture
European Media Sciences
Philosophy
Art History
Fine Arts
Physics
Audio Engineering
Gender Studies
Political Sciences
AV Media Sciences
Indian Philology
Social Sciences
Biology / Chemistry
Industrial Design
Production Design
Business Innovation
IT-Systems Engineering
Micro Economics
Computer Science
Journalism
Macro Economics
Cultural Sciences
Legal Studies
Economics
Medical Studies
HPI School of Design Thinking | Prof. Uli Weinberg
Three Core Elements
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Multidisciplinary Teams
Design Thinking Process
HPI School of Design Thinking | Prof. Uli Weinberg
Variable Space
Designing Innovation
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HPI School of Design Thinking | Prof. Uli Weinberg
DESIGN THINKING – The Process
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■ Through iteration to innovation
DEFINE
HPI School of Design Thinking | Prof. Uli Weinberg
The Principles
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■ Stay Focused on Topic
■ One Conversation at a Time
■ Encourage Wild Ideas
■ Defer Judgment
■ Be Visual
■ Go for Quantity
■ Build on the Ideas of Others
■ Fail early and often
■ Think User Centric
■ Work Multi Disciplinary
■ Teach Teams with Teams
■ Look for Feasability – Viability - Desirability
HPI School of Design Thinking | Prof. Uli Weinberg
Open to all Disciplines
Diploma / MA / PhD
+ D-School Certificate
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Diploma / MA / PhD
+ D-School Certificate
Diploma / MA / PhD
+ D-School Certificate
ENGINEERING
DESIGN
Diploma / MA / PhD
+ D-School Certificate
FILM / TV
INDUSTRY
HPI - School of
Design Thinking
Potsdam
Diploma / MA / PhD
+ D-School Certificate
MEDICINE
/ BIOLOGY
BUSINESS
EDUCATION
SOCIAL
SCIENCE
Diploma / MA / PhD
+ D-School Certificate
Diploma / MA / PhD
+ D-School Certificate
HPI School of Design Thinking | Prof. Uli Weinberg
Diploma / MA / PhD
+ D-School Certificate
Cooperating Institutions
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HPI
Hasso Plattner Institut
Potsdam
HFF
Hochschule für Film
und Fernsehen
Potsdam
UdK
Universität der Künste
Berlin
d.school
HPI - School of
Design Thinking
Uni P
Universität
Potsdam
Potsdam
FU
Freie Universität
Berlin
Stanford
TU
Technische Universität
Berlin
BiD /
i-school
HU
ESMT
Europ. School for
Management and
Technology
Berlin
Berkeley
Humboldt Universität
Berlin
Institute
of Design
Chicago
HPI School of Design Thinking | Prof. Uli Weinberg
T-Shaped People
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DESIGN THINKING
ANALYTICAL THINKING
HPI School of Design Thinking | Prof. Uli Weinberg
T-Shaped People
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DESIGN THINKING
ANALYTICAL THINKING
HPI School of Design Thinking | Prof. Uli Weinberg
Teams teach Teams
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TEAM 1
TEAM 2
Prof.
Class C
TEAM 3
TEAM 1
TEAM 2
Prof.
Class A
Prof.
TEAM 1
Ass.
TEAM 3
TEAM 2
Prof.
Class B
TEAM 3
HPI School of Design Thinking | Prof. Uli Weinberg
Ass.
Ass.
Team D-School
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■ Core team:
□ Director
□ Secretary
□ 2 Assistants
□ Fellows
■ Teaching Team:
□ 8 Professors (HPI and other Universities)
□ 6 Assistants
□ Guest Teachers / Experts
HPI School of Design Thinking | Prof. Uli Weinberg
Teaching Team 2007/08
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HPI School of Design Thinking | Prof. Uli Weinberg
Timetable 2008-2009
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today
Workshop on
Design Thinking
DST-Workshop
Train the
Trainers
Semester
Presentation
D-camp
Sep
Okt
Nov
Final
Presentation
Class A (Part 1)
Class A (Part 2)
Class B (Part 1)
Class B (Part 2)
Class C (Part 1)
Class C (Part 2)
Dez
2009
2008
Jan
Winter Semester
HPI School of Design Thinking | Prof. Uli Weinberg
Feb
Mär
Apr
Mai
Jun
Summer Semester
Jul
Team work
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HPI School of Design Thinking | Prof. Uli Weinberg
Summer Classes 2008
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■ ENABLE !
■ TRANSFORM !
■ RECONSIDER !
HPI School of Design Thinking | Prof. Uli Weinberg
Class ENABLE !
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E1 How might we provide a higher
level of autonomy to mentally
disabled people within areas of
public life?
Special Olympics Germany, Lernmobil
METRO Group
E2 How might we enhance personal
supply chains for retail customers
regarding convenience, cost
effectiveness and sustainability?
E3 How might we help people to
turn their social empathy into
individual action ?
betterplace.org
HPI School of Design Thinking | Prof. Uli Weinberg
Class TRANSFORM !
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Bundesdruckerei/D-Trust / T-Mobile
Siemens / Vattenfall
T1 How might we enable
spontaneous & secure interactions
between people who don’t know
each other ?
T2 How might we, regarding the
scarcity of global resources,
enable consumers to make use of
the many energy saving solutions in
their private households ?
T3 How might a congress look like,
which motivates decision makers to
act sustainably in their organization ?
B.A.U.M. e.V.
HPI School of Design Thinking | Prof. Uli Weinberg
Class RECONSIDER !
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R1 How might we generate new
revenues with alternative usage
models of existings fairgrounds ?
Deutsche Messe AG
Bundesagentur für Arbeit / Immobilienscout24
R2 How might we enable individuals
to find things that matter like a
unique living space or an
appropriate apprenticeship in their
respective social context?
R3 How might we enhance the
authoring process for TV-series?
Grundy UFA
HPI School of Design Thinking | Prof. Uli Weinberg
Grundy/UFA Project
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HPI School of Design Thinking | Prof. Uli Weinberg
Student Workspace
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HPI School of Design Thinking | Prof. Uli Weinberg
Time Timer
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HPI School of Design Thinking | Prof. Uli Weinberg
Don´t Wait.
Innovate.
Hasso-Plattner-Institut
School of Design Thinking
Campus Griebnitzsee, PO-Box 900460
14440 Potsdam, Germany
Phone: +49-331-97992-530
Fax: +49-331-97992-539
office-d-school@hpi.uni-potsdam.de
http: www.hpi.uni-potsdam.de
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Classes 2007/08
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■ Bridging Generations
■ Innovating for the base of the social pyramid
■ Media reconsidered
HPI School of Design Thinking | Prof. Uli Weinberg
Bridging Generations
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■ Family Chair
HPI School of Design Thinking | Prof. Uli Weinberg
T-Shaped People
35
HPI School of Design Thinking | Prof. Uli Weinberg
Timetable 2007-2008
36
today
Workshop on
Design Thinking
DST-Workshop
Train the
Trainers
Semester
Presentation
Bootcamp
Sep
Okt
Nov
Final
Presentation
(11. July)
Class A (Part 1)
Class A (Part 2)
Class B (Part 1)
Class B (Part 2)
Class C (Part 1)
Class C (Part 2)
Dez
2008
Jan
Winter Semester
HPI School of Design Thinking | Prof. Uli Weinberg
Feb
Mär
Apr
Mai
Jun
Summer Semester
Jul
Research Presentation
37
HPI School of Design Thinking | Prof. Uli Weinberg
Research Presentation
38
HPI School of Design Thinking | Prof. Uli Weinberg