Short Bio: Prof. Dr. Pierre Xiao LU Prof. Dr. Pierre Xiao LU is an international expert of luxury brand management, HNWI and affluent consumer behaviors and selective retailing. He is full time faculty in marketing department at School of management of Fudan University in Shanghai, visiting professor of marketing at LVMH Chair in ESSEC Paris and Strategic advisor or independent director for prestigious multinational luxury firms and dynamic Chinese enterprises. He is also commissioner of Shopping-mall special committee of China Commerce Federation and editor member of “China Retail Research”. His luxury business and management consulting activities are helping many successful luxury brands in their operations in Asia and in the world. Prof. Dr. Pierre LU received his Ph.D in 2005, after working several years in research center of luxury industry in ESSEC Paris. He published numbers of articles about luxury business and Chinese luxury consumers’ studies in professional and academic journals, such as AMA, AFM, Comité Colbert, Thunderbird International Business Review, The European Business Review, Harvard Business Review China and Financial Times China. He is the author of two books, “Elite China, Chinese Luxury Consumers” published by Wiley & Sons in 2008 (translated into Chinese) and “Luxury in China, Market Opportunities and Potentials” jointly written with Michel Chevalier in Wiley&sons 2009 (translated into French, Italian, Simplified and Traditional Chinese). In addition, the book “Luxury Brand Management” is translated by Prof LU into Chinese (Shanghai people’s publishing house). Prof. LU is frequent speaker in industry forums, such as Louis Vuitton CRM Global Meeting 2011, JP Morgan Annual Conference 2011, Melco Crown Entertainment Annual Conference 2011, China Fashion Forum 2011, Shanghai Luxury Industry Summit 2011, Global Fashion Conference 2010, Chinese Luxury Summit 2005-2010, Marcus Luxury Forum 2010, CEIBS Prestige Brand Forum 2008-2011，IESE Luxury Forum in Barcelona 2008, Hong Kong Luxury Week Forum 2008, Fudan-Bocconi Luxury Forum, British American Tobacco Annual Conference, Cadillac GM Luxury Workshop, Forum of Taiwan Entrepreneurs Association in China, Automobile Culture and Brand Derivees Development Forum in SAIC-GM Pavilion of World Expo, Luxury Management Forum in French Pavilion of World Expo, Luxury Briefing Forum in London etc. He is also interviewed by CNBC NEWS, CCTV2 NEWS, Phoenix TV, Shanghai TV and LUXE.TV as luxury industry expert. He is teaching “Fashion and Luxury Brand Management” in EMBA program and Executive Training program with Bocconi SDA in School of Management of Fudan University, in LVMH Chair in ESSEC Paris and in MasterCard Luxury Program in ESSEC Asian Center in Singapore.