Cork Education and Training Board
Cork Education and Training Board
Programme Module Descriptor for
Graphic Design
Leading to
Level 3 FETAC Component: Graphic Design 3N0584
Graphic Design 3N0584
Cork Education and Training Board
Please note the following prior to using this programme module descriptor:
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This programme module is part of an overall programme called Learning for Everyday Living
which leads to the Level 3 FETAC Certificate in General Learning 3M0874
Graphic Design is an optional programme module for Learners wishing to achieve the Level
3 FETAC Certificate in General Learning
Upon successful completion of this programme module a Learner will achieve 5 credits
towards the Level 3 FETAC Certificate in General Learning
A Learner needs to achieve a minimum of 60 credits to achieve the Level 3 FETAC Certificate
in General Learning
Teachers/Tutors should familiarise themselves with the information contained in Cork
Education and Training Board’s programme descriptor for Learning for Everyday Living prior to
delivering this programme module
In delivering this programme module Teachers/Tutors will deliver class content in line with
the Indicative Content included in this programme module
In assessing Learners, Teachers/Tutors will assess according to the information included in
this programme module
Where overlap is identified between the content of this programme module and one or
more other programme module(s), Teachers/Tutors are encouraged by Cork Education
and Training Board to integrate the delivery of this content
Where there is an opportunity to facilitate Learners to produce one piece of assessment
evidence which demonstrates the learning outcomes from more than one programme
module, Teachers/Tutors are encouraged by Cork Education and Training Board to
integrate assessment.
Graphic Design 3N0584
Cork Education and Training Board
Programme Module
Award
Title of Programme Module
Graphic Design
Component Name and Code
Level 3 Graphic Design 3N0584
Duration in Hours of Programme Module
50 Hours
Award Type
Minor
Status of Programme Module
Optional
Credit Value
5 credits
Special Requirements
None
Aims and Objectives of the Programme Module
This programme module aims to provide the Learner with the skills necessary to create printed
communication documents using graphic design text and images available in word processing and/or
presentation software applications
Objectives:
• To develop competencies in word processing and/or presentation applications in order to
utilise the typographical and graphic design features of the applications
• To enable the Learner’s creativity in researching information appropriate to a chosen project
• To facilitate the Learner to identify various graphic design options available when producing
items of print communication
• To demonstrate the Learner’s ability to mix images and text to communicate an idea or
message
Learning Outcomes of Level 3 Graphic Design 3N0584
Learners will be able to:
1. Describe the processes involved in the production of graphic and textual printed materials
2. Identify a range of printed material which combines text and image to communicate an idea or
information
3. Use a range of typographical standards including different typefaces, spacing of words, varying
lines, columns, gutters
4. Use a variety of graphic design techniques including tracing, enlarging and reducing images,
overlaying or shadowing to manipulate an image, letter-form or word
5. Construct simple graphic images which clearly communicate an idea using a variety of media
techniques
6. Produce written text for publication using correct spelling, punctuation, sentences, paragraphs
and layout
7. Use a range of printing techniques to produce the items in the chosen project which are
appropriate to content, target audience and purpose and clearly communicate a message or
idea
8. Produce a document consisting of graphic and textual elements within an agreed time scale and
with due regard to cost.
Graphic Design 3N0584
Cork Education and Training Board
Indicative Content and Programme Outcomes
Getting Started
Explore with the Learner:
• The process involved in the production of graphic and textual printed materials, for example,
o Deciding on the message to be communicated
o Identifying a target audience
o Considering the content of the finished product
o Researching the availability of second hand or original source material, for example,
magazine illustrations, headlines, photographs, logos
o Agreeing the type of material needed to produce the project
o Considering the purpose of the product
o Deciding the printing technique to use to produce the item
o Estimating the time for completion
o Estimating the cost of production
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Brainstorm with the Learner a list of potential graphic design projects that combine text and
image to communicate an idea or information for a target audience and purpose and
consider:
o which projects are suitable to the Learner’s interests
o the resources available to the Learner to aid in designing and producing the project
Suitable graphic design projects may be, for example:
o bookmarks
o newsletters
o greeting cards
o flyers
o flags
o banners
o product packaging
o logos
o posters
o tickets
o brochures
o booklets
o invitations
o calendars
o menus
o presentations
Graphic Design Skills
• Facilitate the Learner to use the features available in word processing and/or presentation
packages to produce graphic and textual printed materials, to include:
o Creating a document/presentation
o Saving the document/ presentation
o Closing the document/presentation
o Retrieving the document/presentation
o Editing the document/presentation
o Printing the document/presentation
• Demonstrate for the Learner the common features of word processing and/or presentation
applications using typographical standards, to include:
o Inserting text
Graphic Design 3N0584
Cork Education and Training Board
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o Formatting text
o Deleting text
o Changing the line spacing
o Selecting a font style/size
o Text aligning
o Changing the font colour
o Use of columns
o Modifying the gutter settings
o Printing
Facilitate the Learner to use these features in producing items of print communication
• Describe for the Learner a variety of graphic design techniques, to include:
o Using Word Art
o Reducing and enlarging an image
o Manipulating an image by overlaying or shadowing
o Tracing
o Letter form
• Facilitate the Learner to use these techniques in producing items of print communication
• Facilitate the Learner to prepare text for publication, ensuring the following:
o Correct punctuation
o Correct sentences
o Use of the SpellCheck facility
o Correct layout and use of paragraphs
o Correct layout of the document to include considering the most appropriate page size, the
use of grids or sketches to plan the layout, making allowances for folding etc.
• Explore with the Learner some simple graphic images that are used to communicate an idea, for
example:
Ladies and Gents Toilets
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Wheelchair facilities
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Stop
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No Mobile Phones
Graphic Design 3N0584
Cork Education and Training Board
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Phone
Facilitate the Learner to design his/her own simple graphic images to communicate an idea.
These images should be constructed using a variety of different media techniques, for example:
o Photographs
o Collage
o Laser/ inkjet print outs
o Engraving
o Etching
o Pyrography
• Facilitate the Learner to prepare a document consisting of graphic elements with textual
elements, to include:
o Considering an appropriate time scale to complete the work
o Working to that time scale
o Considering the cost of producing the document
o Producing the document to the agreed cost
o Considering the content of the document, the target audience and the purpose
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Facilitate the Learner to use a range of different printing techniques, appropriate to the items of
print communication the Learner is producing, for example:
o Embossing
o Laminating
o Varnishing
o Letter pressing
o Laser/desk jet printing
Graphic Design 3N0584
6
Assessment - General Information – Graphic Design 3N0584
The Assessor is required to devise assessment briefs for the Collection of Work. In devising the assessment briefs, care should be taken to ensure that the
Learner is given the opportunity to show evidence of achievement of ALL the learning outcomes.
Mapping Each Learning Outcomes to an Assessment Technique
Learning Outcome
1. Describe the processes involved in the production of graphic and textual printed materials
2. Identify a range of printed material which combines text and image to communicate an idea or information
3. Use a range of typographical standards including different typefaces, spacing of words, varying lines, columns, gutters
4. Use a variety of graphic design techniques including tracing, enlarging and reducing images, overlaying or shadowing to
manipulate an image, letter-form or word
5. Construct simple graphic images which clearly communicate an idea using a variety of media techniques
6. Produce written text for publication using correct spelling, punctuation, sentences, paragraphs and layout
7. Use a range of printing techniques to produce the items in the chosen project which are appropriate to content, target
audience and purpose and clearly communicate a message or idea
8. Produce a document consisting of graphic and textual elements within an agreed time scale and with due regard to cost.
Assessment Technique
Collection of Work
Collection of Work
Collection of Work
Collection of Work
Collection of Work
Collection of Work
Collection of Work
Collection of Work
Grading
At Level 3 a Learner is graded as Successful or Referred.
Successful means that ALL the learning outcomes from the Component Specification have been demonstrated to an appropriate standard in the Learner’s
portfolio of assessment.
Referred means that the portfolio of assessment needs further work by the Learner before s/he can demonstrate the standard and achieve certification
from FETAC.
Graphic Design 3N0584
7
Specific Information Relating to the Assessment Techniques
The Assessor is required to devise assessment briefs for the Collection of Work. In devising the
assessment briefs, care should be taken to ensure that the Learner is given the opportunity to show
evidence of achievement of ALL learning outcomes.
Collection of Work
100%
The collection of work may be produced throughout the duration of this programme module.
The Learner will compile a collection of work that contains evidence for ALL the learning
outcomes. The collection of work should include a minimum of five examples of print
communication, demonstrating the following:
• The use of a range of typographical standards
• The use of a variety of graphic design techniques
• The use of a variety of printing techniques
• The communication of an idea using a simple graphic image and including the use of a
variety of media techniques to construct the image
• Published text, free from spelling error and with due consideration to layout, punctuation,
sentence and paragraph layout
• A document consisting of both text and graphics, produced within an agreed time scale
and demonstrating due regard to cost
In producing the collection of work the Learner should demonstrate due consideration of:
• the content of the printed communication
• the target audience
• the purpose of the printed communication
• the message or idea being communicated
In addition to the above the Learner will also demonstrate the ability to:
• describe the processes involved in producing graphic and textual printed materials
• identify a range of printed materials which combines text and image to communicate an
idea or information
All instructions for the Learner should be clearly outlined in an assessment brief. If group work or
teamwork forms part of the assessment, then each Learner’s achievement must be separately
assessed.
Graphic Design 3N0584
8
Graphic Design 3N0584
Marking Sheet
Learner’s Name:
Learner’s PPSN’s PPSN:
Learning Outcome
Assessment Criteria
1. Describe the processes involved in the
production of graphic and textual printed
materials
2. Identify a range of printed material
which combines text and image to
communicate an idea or information
3. Use a range of typographical standards
including different typefaces, spacing of
words, varying lines, columns, gutters
Description of the processes involved in producing graphic and textual printed
materials
Learners will be able to:
4. Use a variety of graphic design
techniques including tracing, enlarging
and reducing images, overlaying or
shadowing to manipulate an image,
letter-form or word
5. Construct simple graphic images which
clearly communicate an idea using a
variety of media techniques
6. Produce written text for publication
using correct spelling, punctuation,
sentences, paragraphs and layout
Graphic Design 3N0584
Evidence of the following is included in the assessment portfolio:
List of a number of print communications that combine text and images to
communicate an idea or information
Use of the following typographical standards:
• Different typefaces
• Spacing of words
• Varying lines
• Columns
• Gutters
Use of the following graphic design techniques:
• Tracing
• Enlarging and reducing images
• Overlaying or shadowing to manipulate an image
• Letter form or word
Communication of an idea by:
• Constructing simple graphic images
• Using a variety of media techniques
Production of a written text for publication, demonstrating:
• Correct spelling
• Correct punctuation
Evidence
Please indicate where
evidence is to be found
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7. Use a range of printing techniques to
produce the items in the chosen project
which are appropriate to content, target
audience and purpose and clearly
communicate a message or idea
8. Produce a document consisting of
graphic and textual elements within an
agreed time scale and with due regard to
cost.
• Correct sentence structure
• Correct paragraph use and spacing
• Correct layout of document
Use of a range of printing techniques to produce items that:
• are appropriate to content
• are appropriate to target audience
• are appropriate to purpose
• clearly communicate a message or idea
Production of a document that:
• Consists of graphic and textual elements
• Is produced within an agreed time scale
• Is produced with due regard to cost
This is to state that the evidence presented in the attached portfolio is complete and is the work of the named Learner.
Learner’s Signature:
Date:
Assessor’s Signature:
Date:
External Authenticator’s Signature:
Date:
Graphic Design 3N0584