Program of Germany at Seoul International Book Fair (15 – 19 June 2016)
How to do Frankfurt? – Business chances at the world’s biggest book fair
프랑크푸르트도서전 활용법 : 세계 최대 규모의 프랑크푸르트도서전에서의 비즈니스 기회
Wednesday, 15th June, 14:00-18:00
COEX, German Collective Stand, Hall A, Stand No. C3
Publishers, Literary agents, digital service and content providers: Why is Frankfurt “the place to be”
for you? How can you identify your target group and prepare your participation efficiently? What are
the do’s and don’ts in international fair business meetings? How can you find your business partner
among our 7.100 exhibitors from more than 100 countries?
Sean Moon and Katharina Wallat answer all your questions and gives you insider tips.
Chaired by:
Sean Moon, Associate Partner for Korea, Frankfurt Book Fair
Katharina Wallat, Frankfurt Book Fair
Language:
Korean
Survival Kit for Independent Booksellers – Best practice examples from Germany, Austria and
Korea
독립서점인들을 위한 생존 가이드 : 독일, 오스트리아, 한국의 좋은 사례 소개
Thursday, 16 June 2016, 16:00-17:00
COEX, Hall A, Event Stage 3
Presentation and discussion
In times of booming online retail, how can independent booksellers cope with everyday’s
challenges?Two passionate independent booksellers from Austria and Korea discuss the book trade
situation in Europe and Asia. Get inspired by some best practice examples from their brick-andmortar shops – from the “Buy Local” initiative to actions for the promotion of reading, successful
events management and other ideas to increase customer loyalty.
Petra Hartlieb, founder of the indie bookshop “Hartliebs Bücher” in Vienna (Austria), and Kim Jin
Yang, an indie bookseller based in Seoul, present the role of independent book shops in Germany,
Austria and South Korea. They will tell us what it's like to be an independent bookseller and describe
the differences between the "indies" and the big retail chains, and shed light on the challenges posed
by the online trade. Both will give some best practice examples, both from their own business and
from the national level. In addition, Petra Hartlieb will present the "Buy Local!" initiative, which in
Germany has been very successful, for some years, in bringing small (book)shops back into the heart
of the local retail landscape. The event will close with a chaired discussion.
Speaker:
Petra Hartlieb, “Hartliebs Bücher” book shop, Vienna, Austria
Kim Jin Yang, “Book by Book” book shop, Seoul, South Korea
Chaired by:
Sean Moon, Associate Partner for Korea, Frankfurt Book Fair
Language:
Korean German with consecutive translation
Organised by: Frankfurt Book Fair and Goethe-Institut Korea, in cooperation with Solbitkil
Book Presentation ”My wonderful book shop”. Autograph session after the event
도서 소개 : „어느 날 서점 주인이 되었습니다“.
Friday, 17 June 2016, 17:00 – 18:00
COEX, Hall A, Event Stage 2
Solbitkil publisher Do Young interviews the German author and bookseller Petra Hartlieb on her book
“My wonderful book store” which was published also in Korean.
Nobody has written funnier or more poetically about the love of books. A woman, a family and
dream come true. Petra Hartlieb tells her own story in this book. It is the story of a coincidence and
the decision to leave one’s old life behind in order to fulfil one’s dream, namely become the owner of
a literary bookstore. A bookstore that turned into the living room for her family and the meeting
place for the whole neighbourhood. With regular customers that become friends and friends that
become regular customers.
Petra Hartlieb tells this story in a snappy and humorous frame of mind, making every line a pleasure
to read and every chapter a declaration of love to the world of books. Afterwards it is possible to buy
a copy of the book and receive an autograph by the author.
Speaker:
Petra Hartlieb, author & bookseller, Vienna, Austria
Do Young, Publisher Solbitkil, Seoul, South Korea
Language:
Korean German with consecutive translation
Organised by: Frankfurt Book Fair and Goethe-Institut Korea, in cooperation with Solbitkil
Vita
Petra Hartlieb lives together with her family in and above a book store. Her own. Originally a
crackpot idea while on vacation. She and her husband turned their attention to a
recently closed Vienna bookstore with a long tradition. From one day to the next
she quit her job and started a new life in a new city without knowing what she was
getting herself into. Petra Hartlieb is still a hippie at heart; officially however she
has been a businesswoman for ten years.
Do Young was born in Seoul in 1970, studied social sciences at the university and
became involved in literary club activities. He worked at a small publishing after
graduating from college. In 2011 he founded the publishing house Solbitkil.
Kim Jin Yang, 김진양 / 북바이북 “Book by Book” book shop, Seoul, South Korea
북바이북 1호점(소설전문점) : 서울시 마포구 상암동 18-11번지 1층
북바이북 2호점(본점) : 서울시 마포구 상암동 20-10 리안 1층
Sean Moon studied German and English literature in Seoul and Berlin and began his career in the
publishing industry by working with the Korean Publishers Association. He was actively involved in
diverse international projects such as book fairs, conferences, seminars and Incheon World Book
Capital City. He is still maintaining ties to the publishing sector by working as a translator and an
associate partner (Korea) for the Frankfurt Book Fair.
The German Collective Stand in Seoul is realized with the financial support of the German Federal
Foreign Office.