Job Description
Title: Marketing Assistant
Reports To: Sales & Marketing Manager
Work Location: Customer Service Area
Job Summary
Work in close coordination with Sales and Marketing Manager to create & maintain all
marketing materials including product literature (company catalog, data sheets, product
brochures, user guides), web content, reference documents, product and press releases,
advertising graphics, direct mail pieces and e-marketing campaigns. Support Sales and
Marketing Manager with advertising efforts. Support tradeshow preparation/follow-up and other
duties as assigned.
Responsibilities
Print Literature
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Initiate composition of user guide and datasheet copy; confer with engineering and all
other parties for composition
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Reformat, update copy and maintain user guide and datasheets
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Compose posters and handouts for tradeshows
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Maintain electronic documents and images – distributor resources, internal copies,
customer requests
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Print, bind, and disperse materials (Datasheets, user guides, posters, business cards,
product labels, folder labels, cd labels, tradeshow accessories) for internal and external
use
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Compose and order name tags, business cards, folders
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Maintain printing supplies
Advertising
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Create ad calendar and distribute ads to publications
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Distribute company logos and info (as specified)
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Draft ad concepts
Press Releases
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Compose press release copy
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Distribute releases to publications
Product References
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Maintain electronic and print copies
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Update publications and web as needed
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Job Description-Marketing Assistant
Website – External (www.cirsinc.com)
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Maintain all web pages (including product images, videos, and files)
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Create test landing pages to increase SEO
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Tradeshow: update web calendar, booth, and product information
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Analytics – develop seo strategy and provide reports on traffic and referrals
Tradeshow
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Compile, organize tradeshow literature and accessories
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Collect and document tradeshow leads
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Verify addresses and notes
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Mail merge correspondence, compile associated documents (datasheets, quotes,
references, etc), and create mailing labels
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Mail (national and international)
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Add new contacts to constant contact
Knowledge, Skills and Abilities
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Proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop)
Strong proofreading, grammar and copywriting skills
Familiarity with Microsoft Office Suite (Word, Excel, Access)
Comfortable on both Windows and Mac operating systems
Good attention to detail
Needs a strong appreciation of the importance of completing tasks on deadline
Excellent communication skills, both written and oral
Ability to maintain confidentiality and discretion
Education and Experience
A degree in marketing or communications is preferred; however, relevant work experience will
be considered in lieu of degree
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Job Description-Marketing Assistant
Physical Demands
In an average workday, employee must:
Not At All
Sit
Stand
Walk
Bend/Stoop
Push/Pull
Usual Amount _____lbs
Max Amount _____lbs
Lift
Usual Amount _____lbs
Max Amount _____lbs
Carry
Usual Amount _____lbs
Max Amount _____lbs
Operate heavy machinery
Perform manual dexterity
Exposed to dust, fumes, gases,
chemicals
Occasionally
(15 min - 2.5 hr)
Frequently
(2.5 - 5.5 hr)
Constantly
(5.5 hr +)
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X
X
X
X
X
X
X
X
X
Advertising Summary
Marketing Assistant
This is a great opportunity for a marketing assistant looking to join fast-paced sales and
marketing team in a niche industry. As a member of this small team you will have an opportunity
to be involved in many aspects of marketing communications and customer support through
coordinated efforts across business departments. Compensation package includes salary,
performance bonus, profit sharing, 401K, paid time off, company paid health, life and disability
insurance.
Requirements
CIRS seeks an energetic, detail-oriented person who enjoys working with a diverse group of
people in a dynamic small business environment. This individual must demonstrate a
commitment to continuous, self-directed learning and a willingness to perform time-sensitive,
creative work as well as routine daily tasks. A degree in marketing or communications is
preferred; however, relevant work experience will be considered in lieu of degree. Candidate
should be proficient in computers especially with Adobe Creative and Microsoft Office Suites.
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Job Description-Marketing Assistant
Skills
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Proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop)
Strong proofreading, grammar and copywriting skills
Familiarity with Microsoft Office Suite (Word, Excel, Access)
Comfortable on both Windows and Mac operating systems
Good attention to detail
Needs a strong appreciation of the importance of completing tasks on deadline
Excellent communication skills, both written and oral
Ability to maintain confidentiality and discretion
How to Apply:
For more information about CIRS please visit www.cirsinc.com.
Résumé’s should be faxed to 757-855-2110 or mailed to:
CIRS
Attention: Human Resources
2428 Almeda Avenue, Suite 316
Norfolk, VA 23513
Computerized Imaging Reference Systems, Inc. (CIRS) was founded in 1983 to improve upon
existing tissue simulation methodology and provide quantitative reference standards for
Computed Tomography. Today CIRS is recognized world wide for tissue simulation and is a
leading manufacturer of phantoms and simulators for quantitative densitometry, calibration,
quality control and research in the field of medical imaging (X-ray, ultrasound, magnetic
resonance) and radiotherapy. CIRS markets its products to original equipment manufacturers,
service providers and academic research institutions. The Company’s end users include
radiologists, research scientists, equipment technicians, quality assurance specialists, application
specialists and medical physicists.
CIRS personnel have specific knowledge in areas that include physics, computational modeling,
chemistry, computer aided design, bio-modeling, tool and mold design, pattern making, resin
casting, plastics fabrication and machining. The company operates out of a single 25,000 sq ft
facility located in Norfolk, Virginia.
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Job Description-Marketing Assistant